Becoming Unapologetic

In July, I embarked on a new business model focusing on membership and affiliate sales to prepare for my upcoming wedding and family expansion. I go deep into my membership launch and will share exactly how much affiliate income I generated.00:00 Introduction: A New Business Era00:40 Why Income Reports01:29 Membership Launch Review: List Growth Lab02:22 July Highlights05:31 Affiliate Marketing Results07:42 Plans for August and Beyond09:57 What's Next? Join my free Facebook Group Connect with me on Instagram

Hey everyone! I'm super excited to be back on YouTube and the podcast with a fab topic. Today, I'm talking about the big pivot I'm making in my business towards passive income and why I started the List Growth Lab membership. I'll share the personal reasons behind this shift, including planning for a potential family with my fiancé, James. We’ll dive into the nonsense of passive income, the 2 main income streams I’m working on, and a sneak peek into my future plans like possible high-ticket offers, book writing, and more.If you're curious about email list growth, making informed decisions, and how this new business model can benefit you, this video is for you. Can't wait to share more updates and hear your thoughts!00:00 Introduction and Exciting Announcement00:48 Personal Life Update03:04 The Passive Income Pivot04:58 Understanding Passive Income06:19 Why The List Growth Lab Membership10:58 Affiliate Marketing Strategy14:36 Future Plans and Potential Additions19:09 What's in it for You?22:25 Conclusion and Call to Action Join my free Facebook Group Connect with me on Instagram

Hey there, it's Sandra van der Lee, and in this episode of "Becoming Unapologetic," we're diving into the frustrating feeling of "it's not working" in your business. I'll be sharing some personal stories and giving you the lowdown on how to shift out of this mindset. We'll chat about changing the story you tell yourself, going for those quick wins, and seeking proof that things are actually on the up and up. I want to help you break free from the "it's not working" mentality and start embracing a whole new narrative of business success.  Join my free Facebook Group Connect with me on Instagram

Hey there, it's your host Sandra van der Lee, and today I'm sharing some big news! I'm actually closing down my Damn Copy template shop - yeah, the one I've been running for the past three years. I'm spilling all the details about why I'm making this big decision and what it means for you as a listener. Tune in as I open up about the journey behind this move and the exclusive deal I've got for you.  Join my free Facebook Group Connect with me on Instagram

Today, we're diving into the question: Are you putting in the reps? This episode is inspired by a real coaching session I had recently, and it's all about the grit, the grind, and the real work that goes into building a successful business.I'll be sharing some honest insights and no-nonsense advice based on personal experiences and real-world examples. We're talking about the importance of consistent effort, the value of seeking guidance when you need it, and the reality of what it takes to truly excel in your entrepreneurial journey. Join my free Facebook Group Connect with me on Instagram

Hey there! I'm excited to bring you today's episode of Becoming Unapologetic. I recently attended the "Her Turn to Podcast" summit in Los Angeles, and today I'm going to share 7 valuable takeaways from this inspiring event. From considering a potential podcast name change to the deep, authentic relationships built through podcasting, I'll be diving into the insights and personal reflections that emerged from the summit. So, join me as I discuss the power of specificity in content creation, the importance of surrounding oneself with incredible people, and the realization of knowing when to reach your limits. This episode offers a candid look at my journey of growth and learning, and I can't wait to share it with you. Join my free Facebook Group Connect with me on Instagram

Hey there, in this episode of Becoming Unapologetic, I'm getting real about my journey as I gear up to celebrate my 32nd birthday. I'm sharing some personal stories from past birthdays and journal entries that have taught me valuable lessons along the way. The big takeaway? It's all about appreciating where you are in life, even when things get tough. I'm here to remind you that every challenge is an opportunity to grow into the person you need to be to reach your dreams. So, join me as I chat about why where you are right now doesn't define where you're headed next.  Join my free Facebook Group Connect with me on Instagram

Hey there, welcome to episode 49 of Becoming Unapologetic! This time, we're doing something a little different. I'm giving you an exclusive sneak peek into the Beyond Six Figures Micro Audio Summit launching May 30, 2024. I've gathered insights from 5 amazing entrepreneurs, and you're getting a taste of their interviews. We'll be diving into discussions about business models, marketing, learning curves, and scaling a community. You'll hear about the surprises and challenges these entrepreneurs faced, and trust me, it's gonna be insightful. So sit back, relax, and get ready to be inspired by this special preview of the summit! Join my free Facebook Group Connect with me on Instagram

Let's talk about pre-selling. It may seem like taboo to some, but I'm here to tell you why it is a must. By pre-selling your products or services, you not only secure proof of concept (hello, money in the bank!) but also create an opportunity to exceed expectations.  And pre-sell doesn't mean we over-promise, in fact, I want you to do the opposite and under-promise so you can over-deliver. The aim is to reward those early supporters with exceptional value, setting the stage for long-term loyalty and advocacy. Here are 3 bits of advice when it comes to pre-selling:Pre-Selling Is Key: Pre-selling is crucial for testing the waters and seeing real results.Keep It Real: Pre-selling isn't about overpromising and underdelivering. It's about exceeding expectations and giving your customers more value.Build Trust Early: Offering killer pre-sale deals and delivering on your promises helps build trust with your audience.The strategy of pre-selling not only validates your business ideas but also establishes a loyal customer base who recognize and appreciate the value you deliver from the get-go. Remember, the goal is to blow their socks off with any amazing product or service that they purchased before it was even complete (but they don’t know that).  Join my free Facebook Group Connect with me on Instagram

Ever wondered why some business owners tack on extra fees for payment plans? Well, it turns out there's a method to the madness. On average, a whopping 30% of folks who opt for payment plans never quite finish paying them off.  Wild, right?Here are three main takeaways to keep in mind when overcoming failed payments: 1. Mindset Matters: First things first, mindset is key. I'm a big believer in assuming the best, so I always approach clients with the expectation that they're eager and willing to pay. And you know what? This positive mindset has kept my payment default rate at a cool less than 10%, crushing that industry average.2. Friendly & Positive Communication: How you talk to your clients about those missed payments can make all the difference. I've found that maintaining a friendly and positive tone in my emails—assuming that the hiccup is just a small bump in the road—tends to yield better responses and smoother resolutions.3. Automated Recovery Process: Let's talk tactics. I spilled the beans on my go-to script for reaching out to clients about those pesky missed payments. It's personal yet automated, offering up reasons for the slip-up, a handy link to update payment deets, and even an offer to lend a hand further if needed. And you know what? This approach has worked wonders in patching things up and getting those payments back on track.Listen to the episode to hear my go-to script and learn more about how you can manage failed payments.  Join my free Facebook Group Connect with me on Instagram

You know, when you're eyeing that biggest month ever, it's like being at the edge of a cliff, isn't it? The rush, the thrill, wondering if you can take that leap and soar. Do you create something new? Do you launch into uncharted territory? Do you push with everything you've got?Or maybe it's about digging into your toolbox, reaching out to past clients, hustling up some 1-on-1 work, or finding that upsell opportunity. There's always a way to make it happen, isn't there? Even if it's just a couple of extra thousand dollars, you've got options.  In today’s episode I’ll take a closer look at the three different types of recurring revenue models that can bring stability and peace of mind to your online business.1. Membership Models: I explore the pros and cons of running a membership and how it can be a great option for those who love creating content and working with people long-term. 2. Retainer Services: Discover how working on retainer can provide a baseline level of income, offering peace of mind, stability, and the flexibility to pursue other business opportunities.3. Payment Plans: Uncover the benefits of offering payment plans and how they can create predictability and a sense of security in your cash flow.Take this short quiz to discover your most profitable offer. Join my free Facebook Group Connect with me on Instagram

On this episode of Becoming Unapologetic, I'm getting real about why aiming for 10x growth is way more exciting than just doubling your results. Inspired by the book "10x is Easier Than 2x" by Dan Sullivan, I'll be sharing some eye-opening insights from my own experiences and those of my clients. We'll chat about why playing it safe with modest goals might be holding you back and how setting audacious targets could actually make things easier. So pop in your earbuds and join me as we explore how aiming for the stars might just be the key to unlocking your business's full potential. Join my free Facebook Group Connect with me on Instagram

Hey there, it's Sandra van der Lee, and I've got a new episode of Becoming Unapologetic for you. In this one, I'm getting real about the struggle to take time off for ourselves. I'll share my own experiences and discuss the importance of disconnecting and making time for personal enjoyment. I'll also be asking for your input, so be sure to tune in and join the conversation. Let's talk about the value of self-care and finding that sweet spot between work and play. Join my free Facebook Group Connect with me on Instagram

Hey there, in this episode of Becoming Unapologetic, I'm diving into a topic that's close to my heart - the reality that my clients don't always have to like me. I'll be sharing some stories from my consulting and coaching work, and delving into the tricky balance of being honest with clients, even when it's tough. Join me as I explore the importance of prioritizing truth over seeking approval and the valuable lessons I've learned along the way.  Join my free Facebook Group Connect with me on Instagram

Hey there, welcome back to Becoming Unapologetic! In today's episode number 42, I'm spilling the secrets on how to answer any business question. I'll walk you through three game-changing questions that will help you tackle any decision with confidence.  Join my free Facebook Group Connect with me on Instagram

Hey, everyone! On this episode of 'Becoming Unapologetic', I'm spilling the beans on what I've been up to and what's coming next. I talk about why I decided to retire a bunch of my digital products and share my goal of simplifying and providing more support to entrepreneurs. I unveil my new program, "Skill Sell Profit," which is all about helping entrepreneurs build businesses they love, without following traditional marketing and business models. I'll walk you through the three phases of the program—scaling, selling, and profiting—and how it offers long-term support and coaching. If you want to revolutionize the way you approach your business, you don't want to miss this episode! Join my free Facebook Group Connect with me on Instagram

Hey there, Unapologetic fam! In this episode of Becoming Unapologetic, I bare it all and share why I decided to retire over 80% of my offers, products, and courses. I take you behind the scenes of my business assessment process, the tough decisions I had to make, and the liberating feeling of creating space for what's next. We'll dive into the stress and guilt of managing a long list of products and the strategic choice to declutter and retire certain offerings. Join me as I highlight the importance of clearing mental space to pave the way for new opportunities. Plus, I'll give you a sneak peek into an exciting upcoming announcement for long-term support at an affordable price. Trust me, you don't want to miss this one! Join my free Facebook Group Connect with me on Instagram

Hey there! In this episode, I'm diving into the concept of "less but better" and how it's shaped my life and business. I'll take you back to my time as a digital nomad in Bali and share how I learned the value of having fewer possessions and focusing on quality over quantity. Join me as I explore how this motto has influenced my work, relationships, and decision-making, and challenge you to consider how you can apply the principle of "less but better" to improve your own business, life, and relationships.  Join my free Facebook Group Connect with me on Instagram

Hey there, in this episode of Becoming Unapologetic, I dive into what it really means to offer a high-end service or product. I call out the all-too-common practice of slapping a hefty price tag on something and calling it high-end, even if the experience doesn't live up to the cost. I share how many entrepreneurs tend to think that adding more deliverables or time justifies raising their prices when in reality, that's not the case. Instead, I discuss the importance of focusing on delivering better results faster, rather than just piling on more stuff. Drawing from my background in the coaching industry, I talk about how streamlining processes and providing a smoother client experience can truly elevate the value of a service. Join me as I challenge conventional ideas of "high-end" and share my take on creating offers that truly prioritize quality over arbitrary price tags. Join my free Facebook Group Connect with me on Instagram

Welcome to this episode of Becoming Unapologetic, where I delve into the essential topic of "Money Now or Money Later". As someone with a background in economics, I discuss the concept of opportunity cost and its relevance to business decisions. I share personal anecdotes and thought-provoking questions, urging entrepreneurs to shift their focus toward building foundations for the future. Join me as I challenge you to consider the long-term implications of your actions and uncover the importance of balancing short-term gains with a strategic outlook for lasting success in the entrepreneurial world. Join my free Facebook Group Connect with me on Instagram