Seed to Success

This time of year can feel a bit strange. Everyone seems to be charging ahead with big goals and bold plans, while you might still be feeling tired, reflective, or unsure what you actually want next. If you’re a VA, OBM, or online service provider who wants your business to grow but not at the cost of your health, family, or flexibility, this episode is a gentle pause. A chance to slow things down and think about what you’re really building, not just what you feel like you should be working towards. In this episode, Adrienne Donnelly, guides you through a thoughtful approach to goal setting for 2026. Rather than rushing straight into new plans, Adrienne invites you to reflect on the year that’s been, define what success actually means for you, and choose goals that align with your current season of life. If you are wanting clarity, direction, and intention, without pressure or perfection, this episode is for you. You’ll hear about 🌱 Why reflecting on 2025 is just as important as planning for 2026 🌱 How to define success in a way that feels personal and realistic 🌱 Choosing a theme for the year to guide your decisions 🌱 Setting a small number of goals that match your capacity 🌱 Using January as a gentle reset rather than a full sprint You don’t need everything mapped out right now. Growth doesn’t have to be loud or rushed to be meaningful. This episode is a reminder that steady, intentional steps count, and that your business is allowed to support your life, not compete with it. Take what resonates, leave the rest, and trust that clarity builds over time. Resources and Links 🌱 Join the Seed VA community: Website: https://www.seedvirtualassistants.com.au/ Instagram: https://www.instagram.com/seedvirtualassistants Facebook Group: https://www.facebook.com/groups/1082065292124728 Learn more about the Inner Circle: https://www.seedvirtualassistants.com.au/innercircle If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success. 🌱

Some days business feels really good… and other days it feels like you’re carrying your whole world on your shoulders. Client work, kids, school notes, invoices, laundry piles, and somewhere in there you’re meant to be “the CEO” too. You might be thinking about hiring or bringing in more support, but the idea of managing people, setting expectations, and “being a leader” can feel pretty heavy. If that’s where you’re at, this conversation with Ash will help you feel seen and a little more supported in what you’re carrying. 🌱 In this episode, host Adrienne Donnelly chats with Ash Battye, founder of Emerald HQ and co-founder of Secret Women’s Collab. Ash shares how she went from resume writer to VA to the go-to hiring and culture partner for small business owners who want values-led support, not corporate HR. Together, they talk honestly about juggling business, kids, and a shift-working husband, what it really takes to lead people well, and how to build a business that fits your actual life. You’ll hear about: 🌱 How Ash grew from resume writer and VA into running Emerald HQ 🌱 What juggling business, young kids, and a shift-working partner really looks like 🌱 Simple leadership shifts to stop doing everything yourself 🌱 Early signs you’re heading towards burnout and how to reset gently 🌱 Finding community that fits your season, not your “shoulds” If you’ve been thinking, “Something has to change, but I’m not sure where to start,” this episode is your reminder that you don’t have to fix everything at once. You’re allowed to take small, steady steps, ask for help, and set your business up in a way that works for you and your family right now. Your version of success gets to be flexible, human, and completely your own. Resources and Links 🌱 Join the Seed VA community: Website: https://www.seedvirtualassistants.com.au/ Instagram: https://www.instagram.com/seedvirtualassistants Facebook Group: https://www.facebook.com/groups/1082065292124728 Learn more about the Inner Circle: https://www.seedvirtualassistants.com.au/innercircle 📲 Connect with Ash Battye & Emerald HQ Website: emeraldhq.com.au Instagram: @emeraldhqau Facebook: Emerald HQ LinkedIn: Ash Battye If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success. 🌱  

You know those moments in business where you’re trying to do “the right thing,” but every tool, platform, and strategy just feels… heavier than it should? Or when showing up online suddenly feels like the hardest part of your week? So many VAs and OBMs feel that, but we rarely say it out loud. And that’s why this conversation with Sarah feels like a deep exhale, honest, practical, and full of those “oh thank goodness, it’s not just me” moments. In this episode, Adrienne Donnelly chats with Sarah Thomson, Digital Marketing Coach, trainer, speaker, and founder of Online Social Butterfly. Sarah shares what 14 years in business has really looked like… the pivots, the overwhelm, the visibility wobblies, and the freedom that comes from keeping things simple and human. You’ll hear about: 🌱 How Sarah’s business changed completely over the years (and why that’s normal) 🌱 Why visibility feels so personal and the mindset shift that makes it easier 🌱 The real reason so many women feel overwhelmed by tech and tools 🌱 What VAs and OBMs can share online to build connection and trust 🌱 Simple ways to review your workload and systems so business feels lighter You don’t need perfect branding, fancy software, or endless confidence to grow a sustainable business. You just need clarity, honesty with yourself, and the courage to show up as you are. Small steps count. And you're doing better than you think. Resources and Links 🌱 Join the Seed VA community: Website: https://www.seedvirtualassistants.com.au/ Instagram: https://www.instagram.com/seedvirtualassistants Facebook Group: https://www.facebook.com/groups/1082065292124728 Learn more about the Inner Circle: https://www.seedvirtualassistants.com.au/innercircle 📲 Connect with Sarah Thomson and Online Social Butterfly: Website: www.onlinesocialbutterfly.com.au Instagram: @onlinesocialbutterfly If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success. 🌱  

You know those seasons in business where everything feels fine… until suddenly it really isn’t? One day you’re getting things done, the next you’re staring at your laptop thinking, “Wow, my brain has officially checked out.” We’ve all been there, holding everything together, pushing through tiredness, promising ourselves we’ll take a break “after this one thing.” You’re allowed to pause before it gets heavy. Support is allowed. Slowing down is allowed. And you’re definitely not the only one figuring this out as you go. In this episode, Adrienne Donnelly chats with Jessica Conner, Founder and Strategic Director of Jessica Conner Consulting. Jess went from leading large corporate teams to experiencing a burnout that completely reshaped how she defined success. Today, she runs a thriving VA + OBM agency built around one core mission: helping business owners create space to breathe again. It’s an honest, grounded conversation with plenty of moments you’ll recognise in your own journey. You’ll hear about: 🌱 What burnout taught Jess about success and asking for help 🌱 How she booked out her first month without cold pitching 🌱 Why genuine connection matters more than perfect marketing 🌱 What “space to breathe” looks like in real VA + OBM life 🌱 The biggest lessons Jess learned from growing a team of five If you’ve been feeling stretched or second-guessing your next step, this chat is a reminder that you don’t need to rush. You’re allowed to slow down, reset, seek support, and build your business in a way that feels sustainable for you. Truly you’re doing better than you think. Join the Seed VA community: Website: https://www.seedvirtualassistants.com.au Instagram: https://www.instagram.com/seedvirtualassistants Facebook Group: https://www.facebook.com/groups/1082065292124728 Inner Circle: https://www.seedvirtualassistants.com.au/innercircle Connect with Jessica: Website: https://www.jessicaconner.com.au Instagram: https://www.instagram.com/iamjessicaconner Facebook: https://www.facebook.com/iamjessicaconner LinkedIn: https://www.linkedin.com/company/jessicaconner If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success. 🌱  

If you’ve ever cringed at the thought of a photoshoot or wondered what to do with that folder full of untouched branding photos, you’re not alone. For many of us running online businesses, being the face of our brand can feel just as confronting as it is important. But here’s the thing, the right photos don’t just make your website look good. They help your audience see you. The real you, the human you behind the business. In this episode, host Adrienne Donnelly sits down with Claire Miles, personal branding photographer and founder of Oak Street Creative Co. Claire is passionate about helping women in business feel confident on camera and create visuals that reflect who they truly are. Together, they chat about what makes a photo authentic, why consistency builds trust online, and how to use your photos intentionally across your social media and website. You’ll hear about: 🌱 Why authenticity matters more than perfection when it comes to your brand photos 🌱 What really helps you relax and feel like yourself on camera (no awkward posing required) 🌱 How to use your brand photos to create a cohesive, trustworthy online presence 🌱 The story behind The Visual Strategy Lab **and how it’s helping business owners put their visuals to work 🌱 Claire’s take on AI photography and what it means for creative entrepreneurs The more you show up as yourself, the easier it becomes for people to trust you. If it’s been a while since you updated your photos or you’ve been avoiding the camera altogether this episode is your sign to take that step. Resources & Links: 🌱 Join the Seed VA community: Website: seedvirtualassistants.com.au Instagram: @seedvirtualassistants Facebook Group: Seed VA – Australian Virtual Assistant Community Learn more about the Inner Circle: seedvirtualassistants.com.au/innercircle 📲 Connect with Claire Miles and Oak Street Creative Co. Website: oakstreetcreativeco.com.au Instagram: @oakstreetcreativeco If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success. 🌱

If you’ve ever second-guessed your onboarding process (or realised your offboarding process is basically just an email and a wave), you’re not alone. Whether you’ve been in business for five minutes or five years, refining the way you look after your clients from first enquiry to offboarding, makes a massive difference. In this episode, Adrienne Donnelly chats with Inner Circle member and systems queen Mariana Gaona Lopez, founder of Pink Ocean Virtual Solutions. Mariana helps online service providers declutter their digital spaces and streamline the way they deliver their services without the overwhelm. Together, they unpack what a supportive client journey actually looks like, and how it can work for your clients and for you. 🌱 What the client journey really includes, beyond just onboarding 🌱 Why SOPs and offboarding matter more than you think 🌱 Mariana’s go-to tools for automating (without losing the personal touch) 🌱 Ways to tailor your client experience without burning yourself out 🌱 How to spot red flags early and hold strong boundaries with heart This conversation is your gentle nudge to simplify, personalise and own your client journey even if it’s not perfect yet. Start small. Keep it real. You get to do it your way. 🌱 Join the Seed VA community: Website: seedvirtualassistants.com.au Instagram: @seedvirtualassistants Facebook Group: Seed VA – Australian Virtual Assistant Community Learn more about the Inner Circle: seedvirtualassistants.com.au/innercircle 📲 Connect with Mariana Gaona Lopez and Pink Ocean Virtual Solutions: Website: pinkoceanvs.com.au Instagram: @pinkoceanvs Facebook: Pink Ocean Virtual Solutions LinkedIn: Mariana Gaona Lopez If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success. 🌱

Ever found yourself trying to explain what you do… and watching the other person’s eyes glaze over? Or maybe you’ve had that gut feeling that your website, socials, or service descriptions aren’t quite saying what you mean or attracting the clients you really want to work with?   If you’ve been second guessing your messaging or wondering why the right clients aren’t knocking, this episode is a supportive, eye-opening guide to getting clear and confident with your words.   In this episode, host Adrienne Donnelly chats with Tahnée Sanders, founder of The Strategy Studio. With a background in journalism, content strategy, and creative direction, Tahnée helps female founders clarify and communicate their value through messaging strategy, copywriting, and AI powered content tools. Together, they dive into the role language plays in attracting aligned clients, setting boundaries, and growing a business that feels truly good.   You’ll hear about:   - Why clear, confident messaging is your most powerful business tool   - How to stop convincing and start connecting with the right clients   - Tips for identifying your dream clients (hint: it’s not just about income)   - Why niching isn’t always about industry and what to focus on instead   - A simple shift from features to benefits that can change everything   There’s no perfect script or one size fits all strategy and that’s the beauty of it. You’re allowed to grow, shift, and refine your messaging as you evolve. The most important part? Let your words sound like you. The more your message reflects your value, the more your dream clients will see it too.   Join the Seed VA community:  Website: seedvirtualassistants.com.au  Instagram: @seedvirtualassistants  Facebook Group: Seed VA – Australian Virtual Assistant Community   Learn more about the Inner Circle:  seedvirtualassistants.com.au/innercircle   Connect with Tahnée Saunders and The Strategy Studio:  Website: www.thestrategystudio.com Instagram: @thestrategystudio LinkedIn: Tahnée Sanders   Recommended Reading: Oversubscribed by Daniel Priestley – a brilliant read on building demand for your services and becoming the go-to in your niche. Grab it here: Oversubscribed   If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you never miss what’s new on Seed to Success.

If you’ve ever felt behind when it comes to systems or second-guessed the value of your admin skills, this episode is for you. In this conversation, we chat with Marianne Tansley, founder of Thrive Admin Services. With decades of experience as an executive assistant and admin expert, Marianne now helps VAs and corporate support professionals build better systems using Microsoft 365, document their processes, and step fully into their value. Together, Adrienne and Marianne unpack what it means to thrive as an admin, why systems don’t have to be scary, and how sharing knowledge helps lift the whole industry. You’ll hear about: 🌱 How Marianne shifted from corporate EA to business owner 🌱 Practical ways to use Microsoft 365 to save time and stay organised 🌱 Why documenting processes can help you grow with confidence 🌱 What it means to “career-proof” yourself as a VA or admin pro 🌱 How to raise the standard for admin work — without burning out If you’ve ever thought “I’m just the admin,” this episode is a reminder that your skills, experience and perspective are not only valuable, they’re essential. Resources and Links: 🌱 Join the Seed VA community: Website: seedvirtualassistants.com.au Instagram: @seedvirtualassistants Facebook Group: Seed VA – Australian Virtual Assistant Community Learn more about the Inner Circle: seedvirtualassistants.com.au/innercircle 📲 Connect with Marianne Tansley and Thrive Admin Services: Website: www.thriveadmin.com Instagram: https://www.instagram.com/thriveadminservices Facebook: https://www.facebook.com/thriveadmin LinkedIn: https://www.linkedin.com/in/marianne-tansley 🔔This episode is sponsored by Ready to Boss Legal. **Ready to Boss Legal offers easy-to-use online legal templates designed to protect your business without the hassle of expensive fees or complicated contracts. As a listener of Seed to Success, you can get 10% off any template using the code SEED10 at checkout. Visit www.readytobosslegal.com to explore their full range of templates and resources. If this episode reminded you that you're doing more than “just admin,” share it with a fellow business bestie. And hit subscribe so you never miss what’s next on Seed to Success. 🌱

If the legal side of business feels confusing or overwhelming, this episode is here to help. In this conversation, Adrienne Donnelly chats with Emma Heuston, lawyer, author and founder of Ready to Boss Legal. After 23 years in legal practice, Emma now works exclusively with women in business making contracts, scope protection and IP feel simple, not scary. Together, Adrienne and Emma break down what you actually need to protect your business, your time and your peace of mind. You’ll hear about: 🌱 The must-have contracts every VA and OBM should have🌱 How to protect your scope and intellectual property🌱 What to do when things go wrong (and how to handle it calmly)🌱 Key tips for working with subcontractors🌱 Why legal protection is a smart, confidence-building move If you’ve been putting off the legal stuff, this is your gentle nudge to start. It doesn’t have to be complicated and it can actually feel empowering. Resources and Links: 🌱 Join the Seed VA community: Website: seedvirtualassistants.com.auInstagram: @seedvirtualassistantsFacebook Group: Seed VA – Australian Virtual Assistant CommunityLearn more about the Inner Circle: seedvirtualassistants.com.au/innercircle 📲 Connect with Emma Heuston: Website: https://readytobosslegal.comInstagram: http://instagram.com/readytobosslegalFacebook: https://www.facebook.com/readytobosslegalLinkedIn: https://www.linkedin.com/company/the-remote-expert 🔔This episode is sponsored by Ready to Boss Legal. Ready to Boss Legal offers easy-to-use online legal templates designed to protect your business without the hassle of expensive fees or complicated contracts. As a listener of Seed to Success, you can get 10% off any template using the code SEED10 at checkout. Visit www.readytobosslegal.com to explore their full range of templates and resources. If this episode made legal protection feel doable, send it to a business bestie. And hit subscribe so you never miss what’s next on Seed to Success. 🌱  

Leaving behind a long-term career can feel like stepping into the unknown, especially when you’ve spent decades in the same industry. But sometimes, what you’re stepping away from is the very thing that gives you the strength and skills to build something new. In this episode of Seed to Success, host Adrienne Donnelly chats with Sharon Ella, Canva designer, social media manager, and founder of Ella & Co Creative. Sharon is also a much-loved member of the Inner Circle. After over 30 years in banking, she decided to rewrite her story from the ground up. With a self-taught Canva toolkit and a whole lot of determination, Sharon has built a thriving creative business helping service providers show up online with clarity and confidence. This conversation is honest, uplifting and full of the kind of perspective that only comes from starting over and finding your way by doing. Whether you’re wondering what’s next or just want to feel less alone in your business journey, you’ll find something here that lands. You’ll hear about: 🌱 How Sharon went from redundancy to reinvention and found purpose in her pivot 🌱 The surprising way she landed her first dream client and leaned into her niche 🌱 What she’s learned about boundaries, pricing and walking away from the wrong fit 🌱 The power of saying yes to support, community and connection 🌱 Why confidence grows when you act like a business owner, even when imposter feelings show up If you’re in a season of change, second-guessing your path or simply craving more alignment in your work, Sharon’s story is a gentle reminder that it’s never too late to begin again. You get to shape a business that feels like yours, one choice at a time. Resources and Links: 🌱 Come join Adrienne and the Seed VA community: Website: www.seedvirtualassistants.com.au Instagram: @seedvirtualassistants Facebook Group: Seed VA – Australian Virtual Assistant Community Want to learn more about the Inner Circle? The Inner Circle is a high-touch membership for VAs and OBMs who want to grow with intention, feel supported and stay connected. Learn more: www.seedvirtualassistants.com.au/innercircle 📲 Connect with Sharon Ella and Ella & Co Creative: Instagram: @ellaandcocreative Website: www.ellaandcocreative.com.au If this episode made you feel a little more hopeful, or reminded you that you’re not alone, pass it on to a fellow business bestie. And don’t forget to follow the show so you never miss what’s next on Seed to Success. 🌱  

If you’ve ever wondered how your digital presence affects the planet, or you’ve felt unsure where to start with building a more sustainable website, this episode is for you. In this episode of Seed to Success, host Adrienne Donnelly chats with Sez Gower, eco-conscious web designer and founder of Whale Tail Digital. Sez creates beautiful, accessible and low-impact websites for values-led businesses and organisations that care deeply about people and planet. With more than 20 years of experience in web design and a lifelong passion for environmental sustainability, she brings a refreshingly simple and practical take on designing with intention. Adrienne and Sez unpack what it really means to create a sustainable website, why it matters in today’s digital world, and how you can make small but powerful changes to your site that benefit your business and the environment. If you’ve been looking for ways to align your digital space with the heart of your business, this episode is a great place to start. You’ll hear about: 🌱 What makes a website more sustainable and why it’s something worth caring about🌱 How image sizes, videos and plug-ins impact your site’s performance and carbon load🌱 Simple tips for making your site more accessible and user-friendly🌱 The link between fast-loading websites and better experiences for your audience🌱 Why thoughtful design choices can help your business reflect your values online Resources and Links: 🌱 Come join Adrienne and the Seed VA community:Website: www.seedvirtualassistants.com.auInstagram: @seedvirtualassistantsFacebook Group: Seed VA – Australian Virtual Assistant CommunityWant to learn more about the Inner Circle? The Inner Circle is our high-touch membership for VAs and OBMs who want to grow with intention, feel supported and stay connected. Learn more: www.seedvirtualassistants.com.au/innercircle 📲 Connect with Sez Gower and Whale Tail Digital:Website: www.whaletaildigital.comInstagram: @whaletaildigital 🧰 Resources mentioned by Sez in this episode: Website Carbon Calculator – measure your website’s carbon footprint Ecograder – evaluate sustainability and performance Digital Beacon – quick insights into site impact TinyJPG – compress image files efficiently WP Rocket – WordPress optimisation tool WebP – next-gen image format for faster loading Green the Web by Sandy Dähnert – a resource hub for sustainable web design inspiration and education If this episode gave you something to think about or helped you see your website in a new light, share it with a fellow business bestie. And don’t forget to follow the show so you never miss what’s next on Seed to Success. 🌱

If you've ever second-guessed yourself in a client conversation or walked away from an email thread thinking “I should’ve said that differently”, this episode is for you. In this episode of Seed to Success, host Adrienne Donnelly sits down with Seed Inner Circle member Lee Longmire from Lee Longmire & Co, The Message Curator, to talk about what it really looks like to speak up with clarity, confidence and strength as a service provider. Lee is a digital communication specialist who helps women in business stop people-pleasing, get clear on their messaging, and start communicating like the business owners they are. This episode explores the tricky moments that so many VAs, OBMs and freelancers face. Think scope creep, blurred boundaries, or simply struggling to find the right words when something doesn’t feel quite right. Lee offers thoughtful, practical insights to help you communicate with more confidence and ease, while staying true to your values. You’ll hear about: 🌱 Why scope creep is often a messaging issue, not just a boundary one 🌱 How to step out of the employee mindset and show up as a business owner 🌱 The subtle language shifts that help you sound more confident and less apologetic 🌱 What it means to lead client conversations with clarity and professionalism 🌱 The importance of community, curiosity and knowing when to say “that’s not in my wheelhouse, but I’m willing to learn” Whether you're early in your VA journey or have been in business for years, this conversation is a reminder that your voice matters, and that boundaries don’t have to come at the cost of kindness. Resources and Links: 🌱 Come join Adrienne and the Seed VA community: Website: www.seedvirtualassistants.com.au Instagram: @seedvirtualassistants Facebook Group: Seed VA – Australian Virtual Assistant Community Want to learn more about the Inner Circle? The Inner Circle is our high-touch membership for VAs and OBMs who want to grow with intention, feel supported and stay connected. It includes monthly masterclasses, expert guidance and a genuinely helpful community. Learn more: www.seedvirtualassistants.com.au/innercircle 📲 Connect with Lee Longmire: Website: www.leelongmireco.com.au Instagram: @leelongmireco 🔔 This episode is sponsored by the Virtual Assistant Lead Network. You can preview available client opportunities at www.valeadnetwork.com.au Use code FRIENDSOFSEED for 30% off your first month or year as a new member (all caps, one word) If this episode gave you something to think about or helped you feel more confident in how you communicate with clients, send it to a fellow business bestie. And don’t forget to follow the show so you never miss what’s next on Seed to Success. 🌱  

Ever wished you could ask a fellow VA or OBM how they really do it? This episode is your chance to listen in as Adrienne answers real questions submitted by members of the Seed community, covering everything from setting boundaries with clients to building confidence when you're just starting out. In this episode, Adrienne shares grounded, practical advice drawn from nearly a decade of experience running her own VA business and mentoring others. Whether you're brand new to the industry or feeling ready to grow, you'll find support, strategy and honest encouragement in this heartfelt conversation. You’ll hear about: 🌱 How to manage client expectations and avoid scope creep 🌱 When (and how) to raise your prices or shift away from hourly rates 🌱 What to do if you don’t have testimonials yet 🌱 Habits to build now if you want to grow into a CEO role 🌱 How to future-proof your business so you can take time off 🌱 The most important advice Adrienne’s received about running a sustainable business This episode is packed with real talk and kind, thoughtful insights to help you feel more confident and supported at every stage of your journey. Resources and Links: 🌱 Come join Adrienne and the Seed VA community: Website: www.seedvirtualassistants.com.au Instagram: @seedvirtualassistants Facebook Group: Seed VA – Australian Virtual Assistant Community Want to learn more about the Inner Circle? The Inner Circle is a membership for VAs and OBMs who want to grow with intention, feel supported and stay connected. It’s packed with monthly masterclasses, expert guidance and a like-minded community who truly get it. Find out more here: www.seedvirtualassistants.com.au/innercircle 🔔 This episode is sponsored by the Virtual Assistant Lead Network. You can preview available client opportunities at www.valeadnetwork.com.au Use code FRIENDSOFSEED for 30% off your first month or year as a new member (all caps, one word) If this episode gave you a few aha moments or helped you feel less alone, share it with a business bestie who’d love it too. And don’t forget to follow the show so you never miss what’s coming next on Seed to Success. 🌱  

If you’ve ever felt the pull to be more visible in your business but found yourself second-guessing every move, this episode is your gentle permission slip to take up space. In this empowering conversation, host Adrienne Donnelly chats with Bec Sands, a Visibility Mentor, coach and ex-corporate leader who helps women move from resistance to radiance so they can confidently share their work with the world. Drawing on her 15-year career in PR and her own experience growing a multi-six figure business, Bec shares the mindset shifts and practical strategies that have helped her and hundreds of others show up with clarity, purpose and ease. Together, Adrienne and Bec explore how to make visibility feel more aligned, how to navigate self-doubt, and why building visibility doesn’t mean becoming someone you’re not. Whether you identify as introverted, anxious, overwhelmed or just unsure where to begin, Bec offers thoughtful and tangible advice for showing up in a way that truly feels like you. You’ll hear about: 🌱 Common visibility blocks and how to move through them with kindness 🌱 Why you don’t need another qualification to start showing up 🌱 Ways to build visibility online and offline, without burning out 🌱 What visibility can look like for introverts and those navigating anxiety 🌱 Simple ways to build consistency and confidence over time Whether you’re just getting started or feeling ready to stretch yourself, this episode is a reminder that visibility is a skill you can build one small, brave action at a time. Resources and Links: 🌱 Come join Adrienne and the Seed VA community: Website: www.seedvirtualassistants.com.auInstagram: @seedvirtualassistants - https://www.instagram.com/seedvirtualassistants/ Facebook Group: Seed VA – Australian Virtual Assistant Community  https://www.facebook.com/groups/1082065292124728 📲 Connect with Bec Sands: Website: www.becsands.comInstagram: @becsands - https://www.instagram.com/becsands Podcast: Confidently Visible (available on all major platforms) 🔔 This episode is sponsored by the Virtual Assistant Lead Network. You can preview available client opportunities at www.valeadnetwork.com.au Use code FRIENDSOFSEED for 30% off your first month or year as a new member (all caps, one word). If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you’re always the first to hear what’s new on Seed to Success. 🌱

If you’ve ever found yourself wondering “Do I really have what it takes to do this?”, this conversation is the gentle nudge and heartfelt encouragement you didn’t know you needed. In this episode of Seed to Success, host Adrienne Donnelly chats with Inner Circle member Giulia Vecchio, the creative force behind Firefly Digital Support. After spending over 15 years in the corporate world, Giulia first came across the VA industry during the Covid years but it wasn’t until later that she made the leap into working online. What began with general admin support slowly evolved as she found her feet, refined her focus, and discovered what truly lit her up. Today, she’s a go-to podcast specialist, helping clients launch and manage their shows with strategy, heart and a whole lot of care. Together, Adrienne and Giulia explore the messy middle of starting a business, the mindset hurdles so many of us face, and how community can make all the difference. You’ll hear about: 🌱 How Giulia transitioned from a 15-year corporate career to working for herself 🌱 The mindset shifts that helped her move from self-doubt to self-belief 🌱 Her journey from generalist VA to niche podcast manager and how she found her sweet spot 🌱 The power of connection when you’re working for yourself 🌱 How she supports podcast hosts to share their message without the overwhelm Whether you’re just starting out, pivoting your niche, or needing a reminder that you’re not alone this episode is packed with wisdom, honesty and real talk from someone who’s been where you are. You don’t need to have it all figured out. Just start where you are and build from there. Resources and Links: 🌱 Come join Adrienne and the Seed VA community: Website: [www.seedvirtualassistants.com.au](https://www.seedvirtualassistants.com.au/) Instagram: [@seedvirtualassistants](https://www.instagram.com/seedvirtualassistants/) Facebook Group: [Seed VA – Australian Virtual Assistant Community](https://www.facebook.com/groups/1082065292124728) 📲 Connect with Giulia from Firefly Digital Support: Instagram: [@fireflydigitalsupport](https://www.instagram.com/fireflydigitalsupport) 🔔 This episode is sponsored by the Virtual Assistant Lead Network. Looking for high-quality, vetted client opportunities? You can preview available client opportunities on their website [www.valeadnetwork.com.au](https://valeadnetwork.com.au/) As a listener of the pod, enjoy 30% off your first month or year as a NEW member with the code FRIENDSOFSEED. If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don’t forget to subscribe so you’re always the first to hear what’s new on Seed to Success. 🌱

We’re kicking off a fresh season of Seed to Success with a very special guest, the incredible Amy Dawe, founder and former owner of Seed Virtual Assistants. In this heartfelt conversation, Amy opens up about the journey that led her to step away from the business she built from the ground up, and what life looks like now on the other side of that decision. Your host Adrienne Donnelly, now the proud new owner of Seed, sits down with Amy for a full-circle chat that’s real, reflective, and full of wisdom. It’s the kind of conversation that reminds us we’re allowed to grow, shift and choose a path that truly feels like ours. If you’ve ever felt the pull to make a big change in your business, but fear, doubt or uncertainty held you back, this episode is for you. You’ll hear about: 🌱 The 12-month lead-up to selling Seed and why Amy knew it was time to let go 🌱 What it really looks like to navigate big decisions in a way that feels aligned and thoughtful 🌱 How Amy found peace in simplifying her life and business 🌱 What she's learned from starting a new local business after running a national online brand 🌱 Why community, connection and integrity still guide everything she does Whether you’re in a season of growth, transition or simply asking bigger questions about what you want your business to look like, Amy’s story is a powerful reminder that it’s okay to evolve. And that letting go can sometimes be the bravest, most generous thing you do for yourself and the people you serve. You don’t need to have it all figured out. You just need to take the next right step. Resources and Links: 🌱 Come join Adrienne and the Seed VA community: Website: www.seedvirtualassistants.com.au Instagram: www.instagram.com/seedvirtualassistants Facebook Group: www.facebook.com/groups/1082065292124728 📲Connect with Amy and The Social Hub: Instagram: www.instagram.com/thesocialhub_young   🔔 This episode is sponsored by the Virtual Assistant Lead Network. Looking for high-quality, vetted client opportunities? You can preview available client opportunities on their website www.valeadnetwork.com.au As a listener of the pod, enjoy 30% off your first month or year as a NEW member with the code FRIENDSOFSEED.   If this episode made you feel a little less alone or gave you something to think about, send it to a fellow business bestie. And don’t forget to subscribe so you’re always the first to hear what’s new on Seed to Success. 🌱

A warm welcome to today's guest Tiffany Ashdown, an expert in all things automation and tech, Tiffany is also a highly valued member of the Seed Inner Circle.  In this episode, Tiffany shares her journey into this field and explains the benefits of automation in business, including saving time and money, reducing mental load, and improving productivity.  Tiffany introduces Zapier, a tool that connects different platforms and automates tasks based on triggers. She shares examples of simple Zapier zaps she uses in her own business and emphasises the importance of documenting automations.  Key Takeaways Automation in business can save time, money, and mental load. Zapier is a tool that connects different platforms and automates tasks based on triggers. Documenting automations is crucial for scalability and training. This is just a snapshot of what’s in store for this month’s exclusive Inner Circle workshop. We will explore Zapier and how to implement automation into your VAs and OBMs business. More information on the Inner Circle can be found here.   Connect with Amy Dawe, Founder of Seed VA. Website: seedvirtualassistants.com.au Instagram: @seedva.mentor Connect with this week’s guest: Tiffany Ashdown Instagram: @tiffany_ashdown

A warm welcome to today's guest, Mel Watson, a coach and wellbeing mentor who is an expert in diversity and inclusion in small businesses.  In this episode, Mel shares her journey in this field and provides practical advice for small businesses to incorporate diversity and inclusion into their business models.  Amy and Mel discuss the importance of starting where you're at and making small, impactful changes. They highlight the flow-on effect of inclusivity and the importance of open communication between business owners and individuals with diverse needs. Mel defines diversity and inclusion as understanding the differences in our population and taking action to make something more accessible and inclusive.  Key Takeaways Start where you're at and make small, impactful changes to incorporate diversity and inclusion into your business. Diversity and inclusion are about understanding the differences in our population and taking action to make something more accessible and inclusive. Inclusivity has a flow-on effect and benefits everyone, not just individuals with diverse needs. Open communication between business owners and individuals with diverse needs is crucial for creating an inclusive environment.   This is just a snapshot of what’s in store for this month’s exclusive Inner Circle workshop, where we will further explore diversity and inclusion in small businesses. More information on the Inner Circle can be found here.   Connect with Amy Dawe, Founder of Seed VA. Website: seedvirtualassistants.com.au Instagram: @seedva.mentor Connect with this week’s guest, Mel Watson  Website: https://melwatson.com/ Instagram: @ms.mel.watson

INNER CIRCLE MEMBER SPOTLIGHT In this podcast episode, Amy sat down with Nerin Chappell, an Inner Circle Member & owner of Positively Sorted, a VA Agency specialising in supporting NDIS provider businesses with all their admin needs. Nerin shares her journey from starting Positively Sorted to starting a Membership, teaching and supporting other VAs to learn about the NDIS admin and all the ins and outs of what is involved.  Amy and Nerin discuss the importance of community and interaction. These platforms offer training, job leads, and supportive networking for VAs. They also emphasise the importance of face-to-face interaction despite both having online communities. Key Takeaways: The growing demand for niche VA services in the NDIS space The value of community support and engagement for VA businesses The importance of niching down to establish expertise and recognition The impact of NDIS changes on businesses and the need for adaptability The significance of in-person events for online communities Connect with this week’s guest, Nerin Chappell Instagram: @positivelysorted Website: www.positivelysorted.com.au Connect with Amy Dawe, Founder of Seed VA. Website: www.seedvirtualassistants.com.au Instagram: @seedva.mentor Join our free Facebook community & connect with aspiring virtual assistants to gain access to a supportive network of like-minded individuals who can provide guidance, job opportunities, advice, and resources to help you navigate the process of becoming a virtual assistant.

A warm welcome to today's guest, Abbey Naylor, of Bold Mood, who is a LinkedIn Personal Brand Coach We are thrilled to have Abbey join us today and to dive even deeper into the topic of The Power of Personal Branding in LinkedIn in our upcoming May Inner Circle Workshop.  Abbey discusses the importance of LinkedIn and how it can be leveraged to build a personal brand. She shares her journey of starting her own business and realising the untapped potential of LinkedIn. Abbey emphasises the power of storytelling and authenticity in connecting with an audience. She encourages individuals to reflect on their values, target audience, and unique value proposition when building their personal brand. Abbey also highlights the importance of community management on LinkedIn and the value of networking and connecting with leaders in your industry. Topics Discussed: LinkedIn is a powerful platform for building a personal brand and connecting with a target audience. Storytelling and authenticity are key in engaging with an audience on LinkedIn. Community management, networking, and connecting with leaders in your industry are important strategies for leveraging LinkedIn. Repurposing content across different platforms can maximise reach and engagement. Being intentional with audience engagement and providing value are crucial for building a personal brand on LinkedIn. This is just a snapshot of what’s in store for this month’s exclusive Inner Circle workshop, where we will explore the Power of Personal Branding in LinkedIn further.  More information on The Inner Circle can be found here. Connect with Amy Dawe, Founder of Seed VA. Website: seedvirtualassistants.com.au Instagram: @seedva.mentor Connect with this week’s guest:  Abbey Naylor, Founder of Bold Mood. LinkedIn: Abbey Naylor Website: www.boldmood.com.au Instagram: @_boldmood