Property-Porn Stars

And now for something completely different... In true Simon Bradbury style...it was never going to be a 'normal' podcast, and of course this isnt. 🤯We take a totally different format for this episode, as Simon takes us through his top ten lessons learnt over FOUR DECADES (surely not...) in Estate Agency. Just a small highlight reel of this episode includes:The importance of experience in estate agencyHow much money are you leaving on the table? How to learn the 'rules of the game'Is it actually 'different' for me in my market? Vulnerability... both our own, and, even how to exploit your competitorsThe currency of trustThe art of negotiationClosing deals...we even cover Rightmove...phew! 😮‍💨We are incredibly grateful to Simon for sharing his insights which have lead his business to incredible, award winning, and sustained success across his markets - both residential, and premium. Profound, provacative and thought provoking - this, very different, episode of Property-Porn Stars has so much to offer, miss it at your peril!

Jamie Minors, Co-Founder of Minors & Brady Estate Agents in Norfolk set up his business at 22. He now sells more than any other owner operated estate agency not just in his area, but across the entire East of England...and growing. All from an incredibly 'traditional' set up of 5, high street, shopfront offices across the county, bucking the trends of not just self-employed agency, but even working from home and 'office hours'. Listen to this podcast, especially if you are running an estate agency business, but also if any of the below are subjects you want to learn from the best on: High street, traditional businesses vs self employed agencyThe commission structures to drive effective teamsManaging culture, a high tempo work rate and how to grow a business full of A Team playersWhat does an estate agency's leadership need to be, act like, look like, and even not do, to succeedHow to balance working with friends with maintaining incredibly high standards of qualityHow to deliver emotional intelligence, combined with driving hard KPI's across teamsHow your life outside of work impacts what you achieve at workJamie is a fascinating individual who has achieved an incredible amount at a very young age, and might be a voice you haven't heard before. But I promise it will be one you wont forget. Dont miss this episode 🙂

What an episode! If you are interested in:How to master your mindsetAchieving 2%+ FeesOvercoming the challenges of operating at the top of the market in a male dominated industryMaximising productivity as well as self developmentListing and selling luxury properties in a competitive marketHow to prove your value as an agent to clientsMental resilienceProductivity and multitasking and how to use your 'why'...Then you will love this episode, as much as Matt and David loved recording it. Marie Fritz is an awesome agent, delivering an incredible service to clients, achieving industry leading fee levels in the premium property market, and nurturing a rapidly growing business... all whilst spinning the plates of family life. She kindly shared an incredible amount of value with Matt and David, this is an episode not to be missed! 

Simon Whale (version 2.0) joins Matt and David in the studio to set the record straight about who is the most controversial character in the property industry... In his trademarked, unfiltered, 100mph style, 'Whaley' covers the length and breadth of the estate agency and proptech industries, giving his opinion on what the best premium agents are doing, what tech they are using, and what to avoid doing. His position in both Kerfuffle and Relocation Agent Network, as well as a background across proptech and an envious contact book of the best in the business, gives Simon an encyclopaedic knowledge which we tap into. All those long hours 'working' at the bar have paid off! What is the holy trinity of proptech? Will A.I. take our jobs? What does the future of the portal market look like, and what does that mean for agents? Why does Whaley keep saying it's January throughout the episode!? 😂

James Kendall is an awesome agent, running a market leading estate agency business in Bedfordshire. Having operated across the market, and in multiple discplines, James has settled on focussing his energy on mastering the premium market. In this episode, James talks us through the challenges hes faced and how hes overcome them, what he does differently to win market share in the premium market, and, perhaps most importantly of all, the importance of mindset (and even ego!) when succeeding in the premium property space. James shares the strategies hes employed on Linked In to win business from this platform, and how to manage different demographics on different social media platforms. This extends offline as well, and James explains how he tailors different marketing strategies in print to appeal to a wide customer range. James also gives insight into how he generates revenue from off-market deals, often a tricky area to get right. James is a great guy, and a brilliant agent, so don't miss out on this cracking episode from the self-labelled 'nutty professor' of the estate agency industry! 

Jessica Bishop, Advisor from DDRE Global, joins us in the studio to share her journey, and her insights, into what it takes to be successful in the competitive super-prime market of central London. From her experience and learning in a corporate setting, to the challenges and growth of 'going it alone' as  a self employed agent under the DDRE brand and stewardship of 'Mr Super Prime' himself Daniel Daggers, Jessica shares her insights as to what has lead her to success.Even more than that, she shares her challenges, both personally and the illnesses that threatened to stop her new career (and maybe her life!) in its tracks, to the new world of self-employment and the discipline that comes with it. Perhaps the most interesting insight Jessica shares is around networking - a difficult, but absolutely essential, skill in achieving success in the prime and super prime markets, and how she achieves it. Networking is a both a discipline and a skill, one that Jessica has mastered through countless hours and countless events connecting with the right clientele, and in this episode she shares her methodology for how to network effectively and efficiently to make the right connections, in the right places, with the right people. Jessica shares both some practical advice, as well as inspirational stories, and this is an episode not to be missed! #SelfEmployedEstateAgent #Prime #SuperPrime #DDRE #PropertyPorn

In this episode, Simon Gates, founder of Opening the Gates to More Listings, joins David and Matt in the studio to share an amazing wealth of knowledge he has gained...through a career that has spanned estate agency, proptech and supplier, to consultant and one of the most insightful individuals in the industry. Simon shares his insight, as well as his learning from working closely with some of the best estate agents in the country, on a wealth of topics from generating more market appraisals, to winning listings, to raising fees, to effective prospecting, differentiation, and social media. One not to be missed! 

Join David and Matt as they don their polyester Christmas hats to deliver the '12 Pods of Christmas' special edition of Property-Porn Stars. Featuring their highlight and key take-away learning from each of the first twelve guests on the show, this is a short, sweet, and action packed podcast ideal as a distraction over the holiday period! Maybe a reminder of the learning from the esteemed guests, or perhaps some episodes you didn't see, or even as a taster for some of the shows you have missed, this episode is a whirlwind tour of twelve brilliant people who have been kind enough to share their learnings with us over the last six months. Every guest, without fail, has given us as hosts a new insight into the world of premium property. We are so grateful to them for giving up their time, and although this highlight-reel will never do justice to the full episode and the learnings contained within, we hope this whistle-stop tour of the first 'season' of Property-Porn Stars gives you good reason to listen, or even re-listen, to these episodes. So, thank you again to our audience for listening and joining us on this journey, and thank you to our brilliant guests for being so generous with their time and with their knowledge, we appreciate it so much. Merry Christmas and Happy New Year, and here's to another year of Property-Porn Stars and some superb guests as we continue to grow the channel and share some of the insight from the best and brightest in the world of premium property. See you in 2024!

In this episode, Adam Lascelles, Managing Director of By Design in Lincolnshire, shares an incredible amount of information...We cover how he started and is expanding his business, why he turns some business down, how he sells properties without Rightmove, how to manage a successful social media presence as an innately private person... and how Adam has beaten his targets for a full years trading, in just four months! Even more than this though, Adam shares what he does on a daily basis to ensure his mindset is focussed in the right direction, and what it has been like transitioning from a traditional high street office environment to running his own business. The power of collaboration in the premium market, and even how a vendor prospected Adam!And why now is the perfect market to launch a new business...if you're a good agent.Thank you for taking the time to share so much Adam! 

In this episode, Freya Melling, central London estate agent, videography company owner and professional property presenter for the country's largest House Draw company, Omaze, shares her secrets and advice on property presentation...How to conduct the perfect property video, how to present the property and yourself for the maximum impact on camera, and how to maximise that content across socials are just a few of the topics covered in this conversation with Freya. Plus, how her life has changed since millions of people now know her face from the massive advertising efforts of Omaze...and what she has learnt along the way, from a company who, arguably, present properties unlike any estate agent in the country! One not to be missed. 

In this episode, we speak to James Skudder, founder of the Country Living Group who are using pioneering videography to take the lucrative west Wales market by storm. Due to distance, we take to Zoom to quiz James on his business model, what strategies he has employed to achieve such success in the premium market in his area and how he has overcome the challenges of leaving an employed role to set up his own business... just as Covid hit!James shares how he pushes past burnout, as well as time management - how he manages his premium brand himself, and working with his colleague to manage his core brand estate agency as well...digital marketing vs physical marketing, high street vs remote offices, traditional vs self employed models...TikTok... we get through a lot in 45 minutes! A differentiated marketing style, and a differentiated personal style - James shares a huge amount of how he built his business, an episode not to be missed full of practical advice and strategies you can implement in your business immediately. 

In this episode we are joined by the founder of Lemon + Lime Interiors, a multi-award winning home staging company, and multiple author, Elaine Penhaul. She talks us through how dramatically homeowners preferences have changed, and how now she is approached by vendors directly BEFORE they consider estate agents, and how staging and styling premium homes is changing: from a differentiator to 'expectation'. Elaine also explains the business rationale behind writing a book...and why she's writing a second, becoming a Key Person of Influence in the industry. Elaine has arguably done more than any other person to raise the profile and importance of staging and styling property in the estate agency industry, and her infectious energy is no small part of this huge undertaking. Plus, of course, we find out Elaine's 'porn-star' name, can she knock Matt's off the top spot!? 

In this episode we are joined by John-Paul Rafferty, of Rafferty & Pickard estate agents in South East England. We pick up the story early on into John-Pauls' venture into the premium market, to give an insight into what it is like for an agency starting out in this market. In the first couple years the business has faced challenges over branding, how he competes with premium national brands, gaining his first listings and managing how he manages his residential business and his premium business. This episode covers Tik Tok, Doorknocking, Linked In targeting, facebook groups, even the rise of the property reality TV shows...help or hindrence to the industry?

In this episode, we dive into a growing, premium estate agency business - and share the lessons, learnings and advice gained from the crucial first two years trading, invaluable advice for those considering moving their business and focus in to the premium market. Jordan and his business, and life, partner Leanna Corban started their business in a highly competitive market, starting from scratch, and not only is their market share highly impressive but their fee levels, company culture, and plans for the future are very exciting too. Learn how they accomplished this growth, how they differentiated their business from the competition, how they retain great team members, and, of course, Jordan's porn-star name...

In this bonus episode, 'Property-Porn Stars: Down Under', Matt is on the road armed with his iphone and microphone at AREC 2023, in the Gold Coast, Australia. In this interview with Katrina Tarrant, who is the CEO and a leader of Harcourts: New South Wales, Matt asks her in detail about her journey in the business and about building a culture through change - great content for leaders of teams and individual agents alike. 

The tables have turned!!! Or, rather the sofas have... because our guest on this episode of Property-Porn Stars needs very little introduction...not only is he one of the most prolific content-creators in the industry, but as the host of the Watkin sofa he has interviewed the best and brightest in the industry, so we can benefit from the knowledge he has gained in the 2,000 (!) videos he has recorded. Plus, a cracking bit of sales psychology thrown in for good measure. Enjoy the episode, and find out what Chris' shortcut to success is...

Inside the head of Russell Quirk...King of controversy, PR guru, TV Presenter and even occasionally an estate agent, Russell Quirk joins David and Matt in the Property-Porn Stars Studio. Not known for being a shy, retiring, wallflower, you can guarantee some outspoken views on estate agency today. Russell shares years of experience in industry, out of industry, from his world of PR and how to best leverage local awareness - even if you are a small agency, just starting on your journey. We even cover what insights Russell can bring from his world of live television broadcasting, presenting and hosting. But perhaps most interestingly, we delve in to controversy itself; how to manage it, how to benefit from it, and how to look after your mental health in a world of anonymous internet 'trolls'. Russell opens up on his 'why', especially around his outspoken and often controversial opinions, and for the first time publicly, he shares a story from his childhood which has driven him to where he is today....and of course, we also find out what Russell said to get banned from Twitter 😂

Ian Storey has built a business the envy of almost all of the industry. He charges fees others could only dream of, selling houses which must 'inspire' him to work with Storeys, and in so doing has created a business he truly enjoys, is excited about, and with a close knit team who share his passion. In this episode, Ian explores his Why and his How.Why he chose the premium market, what it means to his business, the stark comparison it delivers him as opposed to another business he owned at the opposite end of the house price spectrum. And perhaps more importantly for our listeners, he explains how. How he started, what he got right, what he got wrong, what his approach to listing, marketing and selling premium properties in his area is, and what his plans are for the future of his business. It is NOT Ian's life storey (see what we did there), that is available through the brilliant Christopher Watkin interview series. Being a guest on Property-Porn Stars, the Premium Property Podcast, we focus solely on the premium and prime property markets, with the goal of delivering knowledge and wisdom from experts in this field to agents who are in, or aspire to operate in, these lucrative markets. Ian delivers in spades, and with a Cheshire market which is relatable to almost any estate agency business in the country, we couldn't recommend more spending less than an hour of your time absorbing Ian's wisdom. Matt, co-host of Property-Porn Stars and owner of a succesful estate agency business, immediately actioned outcomes from this episode in his own company, and we are sure you will too. Enjoy!

In this episode, we are joined in the studio by one of the most interesting operators in the industry, Simon Hawkesley. An explorer, mountaineer, adventurer...and when he's not scaling mountains he brings an approach to estate agency unlike almost any other in the industry. Whilst his approach is carefully curated for his market, and is built upon his years of experience in the premium and prime markets, there is a huge amount to be learned from him by anyone in the industry. The principles of limiting the supply of service to charge higher fees, to deliver an outstanding personal service, to become a trusted advisor to his clients, to collaborating with others in the industry, to thinking differently. Simon is a truly unique individual, a friend of David, one of the hosts of the Podcast, and we are delighted he accepted our invitation to join us on Property-Porn Stars to share his wisdom and his knowledge with you. We absolutely guarentee you will finish this episode thinking very, very differently about your business. Plus, a bonus history lesson on the Mt Everest attempt by George Mallory and Andrew Irvine...We hope you enjoy!

In this episode, we cram in as much marketing mastery in 45 minutes as possible; you’re going to get loads out of this episode it’s a good one! We cover differentiation, brand positioning, A.I., door knocking, personal branding, mistakes to avoid and strategies to follow so you win more premium business in your estate agency…Don’t forget to press the ‘Subscribe’ or 'Follow' buttons so new episodes are delivered straight to you. We have some equally brilliant guests joining us in the studio, you won’t want to miss them.