Between 2 Brands Podcast

It’s November and time for Ep. 95 of the Between 2 Brands #podcast with your host, Bill Petrie! Today’s Opening Shot is a bit of a Billatorial as he gets a bit salty explaining how chasing trends is hurting your brand and your business. After that, he is joined by Bill Feldberg from Something Inked. In this “Battle of the Bills,” they talk about overcoming the challenge of distributor differentiation, the importance of building the “right” relationships, how working in the gaming industry helped him in branded merchandise, and even a bit of Van Halen chat. This is truly a great episode and one you don’t want to miss! BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at [email protected].

You know it’s time for Ep. 94 of the Between 2 Brands #podcast with Bill Petrie! In this week’s Opening Shot, Bill shares some industry quick hits as we are in the middle of the annual “silly season.” After that, he is joined by the one and only Jason Lucash from Rupt! During their conversation they talk about transitioning from the daily grind to retirement, what he learned about himself during that time, the importance of challenging the establishment, and the need to take time for family regardless of how busy you are. It’s a wonderful eye-opening conversation with one of the true originals in the branded merchandise, or any other industry. HUGE thanks to our friends over at PPAI for sponsoring this fine broadcast. If you haven’t registered for the PPAI Expo, head over to ppai.org/expo to do exactly that and learn about all the amazing new experiences happening in Las Vegas in January!

It’s Friday and time for Ep. 93 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, it’s time for another “Billatorial” as he shares some very candid thoughts on the (over)use of AI marketing materials and why they’re ineffective. After that, he welcomes the Founder of Colemax, Rich Flashenberg. In a wide-ranging discussion, they talk about how the industry has changed in 30 years, the advice he would give his younger self, and a few tips for anyone looking to start their own business. HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

It’s absolutely time for Ep. 92 of the Between 2 Brands #podcast with your host, Bill Petrie! Today in the “Opening Shot,” Bill shares his thoughts on why Promocations events are successful as he jets off to Punta Cana for the second land-based Promocation. After that, he’s joined by a partner at Certified Marketing Consultants, the one and only Jamie Watson. During a wide-ranging conversation they discuss how business owners should look at mergers and acquisitions, avoiding common financial pitfalls, and maybe even a bit of golf and Foo Fighters. It’s a great conversation between two service providers who shed some light on something we don’t talk about enough: finances. This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

You bet it’s time for Ep. 91 of the Between 2 Brands #podcast with Bill Petrie! In today’s “Opening Shot,” Bill talks about the PPAI Global Impact Report and what it tells us about our industry. After that, he’s joined by an old friend of the podcasting world, the original good-time player-man himself, Kirby Hasseman. For this episode, they really just had a conversation about life, content, consistency, and different takes on setting boundaries. No big agenda here, just grab some coffee, put on your listening ears, and enjoy the chat. HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!