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Inside The Brand
Inside The Brand
Author: Allie Tymo
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© 2023
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This is Inside The Brand, the podcast that takes you behind the scenes of creating a brand with authenticity and soul, led by host Allie Tymo. This is for entrepreneurs, creatives, healers, and service providers who desire to lead a heart-led business with integrity and purpose while simultaneously living fulfilling lives. We'll explore the world of branding, marketing, and selling while staying true to yourself and your values. From the creative process to the business strategy, we'll cover it all and give you an inside look at what it takes to build a brand that truly resonates with your audience.
11 Episodes
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How is business and exploring the depths of your own inner landscape connected? The answer: intricately. In this episode, I'm joined by Melissa Byers, a certified Mastery Method Business and Life Coach who uses the power of somatics and body-led practices to help women and entrepreneurs break through generational barriers to create massive success in their life and business. We talk about her own journey pivoting from social work to starting her own business, the biggest blocks her clients come to her with, the fear of failure (and fear of success), and she walks us through multiple different processes for coming back into the body and creating clarity - including coaching me on the spot! Tune in for a rich conversation all about exploring your potential and transforming your life.
The importance of building a powerful brand and presence online is obvious, and it encompasses much more than a logo and beautiful colour palette. In this episode, Tania Moraes of ElixSeer Media talks about unleashing your creative expression, ditching the pressure to curate every aspect of your online presence, and connecting back to your own values, ethos, and mission to build a brand that is truly reflective of your natural essence. As she shares her own story of building her brand and embracing her (at times) polarizing nature, let this conversation serve as a permission slip to discover your own natural way to expressing who you are and what you do in the world.
Want to know the secrets to scaling to 6 figures and beyond in your business? In this episode, Demi Jean (aka Demi The Biz Coach) and I discuss her journey growing a brand that hit 1.4 million is cash sales in 2022, the importance of a beginner mindset, the most effective marketing strategies, and the identity shifts she made to be where she is today. Our conversation is mindset mixed with the strategy needed to succeed as she breaks down her 5-piece framework to developing a successful business model and shares what she's personally focusing on in her business right now.
Pivoting in business requires a deep level of self-trust, because often a pivot doesn't make sense logically, but is something that is intuitively felt. In this episode, Laura Lorentz and I talk about her experience channeling a new energy modality, connecting to her guides, the key energetic practices she uses, and how she cultivated deep self-trust and overcame doubt throughout her pivot in business. PODCAST LINKS: Laura's Instagram: @lauralorentzcoaching Instagram: instagram.com/allietymo
Are you craving more simplicity in your business? As Bridget James Ling says, simplicity scales and complex fails - especially when it comes to taking massive action towards your goals. In this conversation, we talk about how to create content without hitting burn out, balancing energetics and strategy, Bridget's unique approach to strategy, her manifestation process, and how she built a business that generated $500K in just 6 months. If you're looking for motivation, this is where you'll find it.
Manifestation isn't all fluff and affirmations, and in today's episode, Milli Fox is demystifying the process and making it accessible, tangible, (and light-hearted) for everyone. In this refreshing and real conversation, Milli shares her no bullshit approach to manifestation, how to find pleasure in your shadow, why integrating compassion and acceptance will smash through your biggest manifestation blocks, and the importance of nervous system work. She candidly shares her experience with the death of her mother, the ending of her marriage, her most recent heartbreak, and how she's moving through it all. Milli Fox embodies what she teaches - listen for yourself and you'll see what I mean.
"PR is the mother of all marketing" and chances are if you're looking at another business who has experienced huge growth, they were complimented by PR. In today's episode, I speak with Renée Warren, an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps women grow wildly successful companies. She has over 23 years of experience as an entrepreneur running marketing and PR agencies. We discuss her personal journey to entrepreneurship, founding and running a PR company, the challenges and lessons of motherhood as an entrepreneur, her business evolution and pivots, the mindset required for success, and what you need to know about investing in PR. This conversation will expand you and give you the permission slip that you didn't even know you needed to become more visible and take up space in your industry.
What kind of energy are you running your business with? Anna Lozano is a multifaceted entrepreneur with success in network marketing, product based business and in the mentorship space and in this episode we discuss her experience in multiple industries over the last 13 years. If you've ever felt like you need to hustle in order to succeed, then tune in because we talk about the shifts she's made to get out of "hustle mentality" and lack mindset, and into the mindset of abundance, wealth, and freedom, without sacrificing what she prioritizes most. This takes you behind the scenes of what actually happens to upgrade your frequency, mindset, and bank account.
One of the most powerful skills any entrepreneur can develop is the skill of storytelling. Why? Because humans are hard-wired for connection and extracting your story and communicating it with authenticity and ease creates impact in the world. In today's episode, Alexandra Carruthers discusses her approach to defying content trends, claiming your story, and owning your authentic voice. Trust us, it goes much deeper than "creating good content", you're made for extraordinary. In true "behind the scenes" fashion, Alexandra shares her own story behind her most recent pivot in business, what she's focusing on, her approach to leadership, her mindset when creating offers in her business and more.
How do you grow a brand and build a following while staying true to yourself... as you continue to grow and evolve as the multi-faceted person that you are? In this conversation with Amanda Bucci, we talk about her own experiences growing a 7+ figure business as well as the launch of her new book, Followed: The Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand. We talk about everything from the shadow side of social media and being vulnerable online to what it takes to build an established and trusted brand.
I'm launching my podcast and this is very special to me because I've been wanting to communicate in a different way for awhile now. Get a feel for the intention behind the podcast and where we'll be exploring. It's said that entrepreneurship is really just one big personal development journey... so how do we integrate what it means to build and run a business and brand while also prioritizing our lives and what matters most? Let's dive in, together.




