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Top Comment
Top Comment
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The story behind your social media feed, from BBC correspondent Marianna Spring and investigative journalist Matt Shea.
Top Comment investigates what's blowing up online. From global events that go viral across social media, to bizarre moments that spill into real life, Marianna and Matt unpack the trends, theories and digital chaos shaping our world.
You can register for Castfest tickets here: https://www.bbc.co.uk/showsandtours/shows/castfest-2026
You can also hear Marianna's previous series for the BBC in this feed, including Marianna in Conspiracyland, Why Do You Hate Me?, Disaster Trolls, Death by Conspiracy? and War on Truth.
73 Episodes
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Ahead of Coachella's second weekend, Matt and Marianna are discussing how the festival often referred to as the 'Influencer Olympics' has become a microcosm of creator culture. They chat about people posting from their hotels without ever entering the event, the TikTokers mourning collapsed brand deals which may never have existed, and the AI influencers sharing their generated experiences in the desert.Also this week, social media outrage appears to be fuelling protests over Surrey Police's response to the rape of a young woman by a group of men in Epsom. As online speculation grows about the racial identity of the suspects, how does this situation compare to more extreme examples of violence such as the Southport Riots?Plus, as Johnny Somali is jailed in South Korea and Clavicular is hospitalised after an apparent overdose, we explain why streamers feel increasingly incentivised to take risks for their content.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Philip Bull. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
Lego-inspired characters depicting conflict in the Middle East. This Iranian brand of so-called slopaganda has been viewed hundreds of millions of times and it is colouring the conversation around the US and Israel's war with Iran. On this episode, we speak to a key creator behind the content - the man who calls himself Mr Explosive - and challenge him on his connection to the Iranian government. Also this week, will a TikToker running into the Church of Scientology's LA headquarters rekindle the trend of 'trespasser content'? And how Nutella are capitalising on the historic Artemis II space mission.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
When newly-elected Green Party MP Hannah Spencer gave her maiden speech on International Women's Day, she was subject to a torrent of online abuse targeting her appearance, with one user on X prompting Grok to "smarten up" her look. The chatbot continues to be flooded with similar requests, despite a crackdown by the platform on 'undressing' content earlier this year. Marianna and Matt discuss how AI is supercharging misogyny online, and hear from Hannah Spencer about her experience.Also on this episode, apparently it's a bad week to be a boomer (unless you're Kris Jenner). We chat about Paul McCartney's Reddit ban, the leaked photos exposing the private life of Kristi Noem's husband, and a crypto hoax wrongly announcing the death of a 194-year-old tortoise.Plus, why an animatronic snowman is sending the internet into meltdown.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Jonny Hall. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
After a California jury found Meta and YouTube liable in a landmark social media addiction case, we explain why the platforms you use may soon be unrecognisable. Plus - an exclusive interview with an expert witness from the trial, the world-leading addiction psychiatrist Anna Lembke, about how tech companies used persuasive design techniques found in gambling to keep us hooked online. Also on this episode, after Instagram and OnlyFans removed the accounts of the so-called 'Maga dream girl', Matt and Marianna discuss the world of AI influencers. As an increasing number of virtual creators amass millions of followers, is this becoming a medium for political propaganda? And do regular users care if they are real or not?Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.Apply for tickets to Castfest here: https://www.bbc.co.uk/showsandtours/shows/castfest-2026If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
How has an algorithmic arms race created an environment where controversial and incendiary content is routinely amplified on our feeds? On this episode, Marianna discusses her latest investigation, which provides a paper trail showing how social media giants ignored internal warnings about the design of their platforms. She's heard from whistleblowers about problematic moderation practices, how companies deal with so-called borderline content, and the troubling reality that algorithms may now be beyond our control. Also this week, we look at the website 'your ai slop bores me' which launched two weeks ago and is already claiming over a million unique visitors. It may look like a chatbot, but this is actually humans cosplaying as generative AI and completing mundane tasks for one another. Matt explains how this relates to what's becoming known as the 'meat layer', where humans are used to prop up the shortcomings of artificial intelligence.Plus, how did a satirical post about a man being kidnapped by dolphins inspire a whole ecosystem of memes? And can you really make a million dollars online by selling ad space on your toilet seat?Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
Almost six weeks since the disappearance of Nancy Guthrie (the 84-year-old mother of Today show host, Savannah Guthrie) the case which has shocked America remains unsolved. It's also led to a host of online amateur sleuths broadcasting their own investigations to a mass audience on TikTok, with many descending on Guthrie's home in Tucson, Arizona. Marianna has reached out to some of the people posting to discuss their motives, the issue of misinformation and the risk of undermining an active investigation. And, as TikTok montages from the official account of UK Prime Minister Sir Keir Starmer attract criticism and ridicule, why do established politicians often struggle to thrive on the platform? Matt has been getting the perspective of the strategists behind some of the most successful political campaigns on social media.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Rohan Madison. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
A series of posts appearing to encourage violence between neighbouring UK schools has caused widespread moral panic, and prompted police forces to issue dispersal orders. But, with zero incidents reported, could the 'red vs blue' phenomenon be a phantom trend? Matt and Marianna discuss the knowledge gap between parents and younger people on social media, and how online frenzies can have dangerous real-world consequences.Also, has Iran's retaliation to days of US-Israeli strikes exposed the reality of Dubai's flourishing influencer economy? As people in the UAE shelter from the threat of drones, content creators have been warned by the Emirati government about what they choose to share.And, one of the world's biggest football journalists, Fabrizio Romano, is attracting criticism for a paid advert endorsing Saudi Arabia's humanitarian aid agency.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Mike Regaard. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
Over the past year, prediction markets like Kalshi and Polymarket have exploded in popularity, as users bet on everything from battles in Ukraine to sex toys being thrown at sports games. So with concerns over both regulation and the prevalence of insider information inviting intense scrutiny, Matt has been examining how these platforms really work.Also on this episode, is the recent rise in measles cases in London down to disinformation? With several proponents of vaccine scepticism being welcomed back to social media, Marianna explains how these often discredited accounts are being amplified online.And, as the viral story of Punch the monkey and his orangutan companion drives mass sales of an Ikea soft toy, we consider how brands are increasingly looking to profit from organic content through 'trendjacking'.Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Jonathan Greer. The editor is Justine Lang. The senior news editor is Sam Bonham.If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
If your feed has been flooded with content about the 'dangers' of western cities like London or San Francisco, you're not alone - it's part of a growing phenomenon known as decline porn, and it's driving narratives of political neglect and uncontrolled immigration.On this episode, Marianna examines a niche take on this trend - AI videos which falsely portray zoos and waterparks in Croydon. She tracks down the original creator of these posts, and explains why they might not be as innocent as they seem.Also, Matt has been investigating Clavicular - the internet's man of the moment. After signing up to his 'looksmaxxing' course, we discuss the controversial relationships propping up his virality, and what the mainstream media is getting wrong about the streaming sensation. Top Comment is hosted by Marianna Spring and Matt Shea. The series producer is Laurie Kalus. The social producer is Sophie Millward. The technical producer was Gareth Jones. The editor is Justine Lang. The senior news editor is Sam Bonham. The commissioning producer is Nathan Jones. The commissioning editor is Rhian Roberts. If you want to get in touch about something that's popped up on your feed, our email address is topcomment@bbc.co.uk or you can send us a WhatsApp on +44 330 123 9480.
In this brand new weekly show, BBC correspondent Marianna Spring and investigative journalist Matt Shea talk through the stories behind your social media feed. From global events that go viral, to bizarre moments that spill into real life, Marianna and Matt unpack the trends, theories and digital chaos shaping our world.
Can Coroners' courts cope with conspiracy? It’s been more than a year since Paloma Shemirani died after rejecting chemotherapy in favour of alternative methods. Her brother Gabriel blames the beliefs of their mum Kate - who is a prominent British conspiracy theorist - for his sister’s death. This summer, he’s found himself face to face with his mum for the first time since Paloma died at an inquest into how and why she lost her life. After investigating - and revealing - what happened to Paloma for the first time almost four months ago, the BBC’s social media investigations correspondent Marianna Spring is back following the twists and turns of an inquest that has felt like Conspiracyland colliding with the real world. In the coroner’s court she see’s medics questioned by conspiracy theorists and tense family feuds unfolding in real-time. Could Paloma have been saved? And can society handle Conspiracyland?
Can people fight back against medical misinformation? In the months after Paloma’s death, her brothers say they want to prevent other deaths, and they believe social media companies should take stronger action against medical misinformation. Meanwhile her Mum, Kate Shemirani, takes to social media to share a different account of her death. She has promoted a range of unproven theories on social media and podcasts about how Paloma was murdered by medical staff. The BBC has not seen evidence to support this. The BBC’s social media investigations correspondent Marianna Spring interrogates whether and how some politicians and social media companies are emboldening anti-medicine conspiracy theorists, and speaks to a former cancer surgeon and patient trying to bust cancer myths online. Host: Marianna Spring
Producer: Anna Harris
Sound Engineer: Tony Churnside
Editor: Sam Bonham
Commissioning producer: Nathan Jones
Commissioning editor: Rhian Roberts This was a BBC collaboration with Panorama.
Are we equipped to deal with a rising tide of misinformation? The BBC’s social media investigations correspondent Marianna Spring investigates how safeguarding procedures work and how social services and hospitals are trying to deal with the mainstreaming of medical misinformation. She speaks to a social worker who says it’s time for the law to be reviewed in England and finds out more about what happened to Paloma in the months after she left hospital. Were there missed opportunities to help her?Host: Marianna Spring
Producer: Anna Harris
Story Editor: Matt Willis
Sound Engineer: Tony Churnside
Production Coordinator: Maria Ogundele
Editor: Sam Bonham
Commissioning producer: Nathan Jones
Commissioning editor: Rhian Roberts
This was a BBC collaboration with Panorama. Watch Cancer Conspiracy Theories on iPlayer now.
What are cancer patients seeing on social media? The BBC’s social media investigations correspondent Marianna Spring goes down the cancer conspiracy rabbit hole to find out. She returns to the days Paloma spent in hospital after her cancer diagnosis to analyse the advice Paloma was being given by medical staff versus the advice she was receiving from alternative practioners and her Mum, Kate Shemirani. Marianna investigates Paloma’s mum’s platform as a conspiracy theory influencer and looks at the wider role some social media sites are playing in turbocharging accounts that promote health misinformation. Plus, she speaks to the Vice President of Royal College of Radiologists to understand how harmful content on social media is affecting patients. Host: Marianna Spring
Producer: Anna Harris
Sound Engineer: Tony Churnside
Editor: Sam Bonham
Commissioning producer: Nathan Jones
Commissioning editor: Rhian Roberts This was a BBC collaboration with Panorama.
Could the answer lie in the past? The BBC’s social media investigations correspondent, Marianna Spring, continues investigating what happened to Paloma Shemirani. She speaks to Paloma’s brothers to see if the answers could lie in the house they grew up in. Who is Paloma’s mum - prominent British conspiracy theorist influencer Kate Shemirani - and how did her beliefs evolve and impact Paloma and her siblings? Could her mum’s conspiracy theory views have influenced Paloma’s decision to reject chemotherapy?Host: Marianna Spring
Producer: Anna Harris
Story Editor: Matt Willis
Sound Designer: Tony Churnside
Editor: Sam Bonham
Commissioning producer: Nathan Jones
Commissioning editor: Rhian Roberts
This was a BBC collaboration with Panorama. Watch Cancer Conspiracy Theories on iPlayer now.
What happened to Paloma? Aged 22, Paloma Shemirani has her whole life ahead of her. She’s recently graduated, moved into a flat and found a job. But just days before Christmas in 2023 she receives bad news, she has cancer - an aggressive but treatable form of Lymphoma. Despite a good prognosis, Paloma decides - at least initially - to reject chemotherapy. The BBC’s social media investigations correspondent Marianna Spring investigates what happened and what this tells us about the mainstreaming of anti-medicine ideas. Host: Marianna Spring
Producer: Anna Harris
Story Editor: Matt Willis
Sound Designer: Tony Churnside
Editor: Sam Bonham
Commissioning producer: Nathan Jones
Commissioning editor: Rhian Roberts This was a BBC collaboration with Panorama.
In Why Do You Hate Me? USA, BBC disinformation and social media correspondent Marianna Spring is investigating how what’s happening online can shape the 2024 presidential election.
In this episode, Marianna goes deep inside the world of a particular kind of social media tribe: the fandom. These groups revolve around the love for celebrities from pop stars like Taylor Swift to billionaire Elon Musk. And now political activists are operating a bit like fandoms to boost the chances of their favourite candidate. So could the social media tactics used by mega fans change the minds of voters in the upcoming election?
And can the dedication fandoms inspire exist without trolling and hate?
Host: Marianna Spring
Producer: Daniel Wittenberg
Story Editor: Matt Willis
Editor: Sam Bonham
Commissioning Editor: Rhian Roberts
Sound Designer: Tony Churnside
Production Co-ordiantor: Katie Morrison
Few topics have caused as much division online as the deepening war in the Middle East. In this episode, Marianna is in New York investigating the experiences of students targeted on social media. They have been affected by doxxing – where their personal information is shared online triggering racist and misogynistic hate – by people wanting to make a wider political argument. The abuse that they have received has impacted each of their views in different but significant ways and potentially influenced their vote in the US presidential election. Marianna tracks down some of their trolls and confronts one of them.Host: Marianna Spring
Producer: Daniel Wittenberg
Story Editor: Matt Willis
Editor: Sam Bonham
Commissioning Editor: Rhian Roberts
Sound Design: Tony Churnside
Production Co-ordinator: Rosie Strawbridge
A headteacher at a school in small American suburb of Baltimore was a prominent member of the local community. But many in the neighbourhood turned on Principal Eric Eiswert, after an audio clip emerged of him appearing to make racist and antisemitic remarks.
Except, what no one knew then was that another bombshell would transform what they thought of the headteacher – and of themselves.
In this episode of Why Do You Hate Me? USA, Marianna investigates the network of posts and people that can make it so hard to know what’s really going on, even down the street. She explores a new tool at the disposal of conspiracy theorists, trolls, and bad actors at the 2024 presidential election, and interrogates the damage it can cause to tightly-knit communities.
Host: Marianna Spring
Producer: Daniel Wittenberg
Story Editor: Matt Willis
Editor: Sam Bonham
Commissioning Editor: Rhian Roberts
Sound Design: Tony Churnside
Production Co-ordinator: Rosie Strawbridge
What are the real-world consequences of the belief that almost anything and everything can be staged or rigged – from assassination attempts to elections?
In Why Do You Hate Me? USA, BBC disinformation and social media correspondent Marianna Spring is investigating how what’s happening online can shape the 2024 presidential election.
In this episode, Marianna continues her journey through Colorado to hear about what happens when some people no longer trust systems and institutions – and then send hate to the people they see complicit in unproven plots and conspiracies.
She meets the election workers who feared for their safety after Donald Trump and some of his supporters falsely claimed the 2020 election was stolen and public officials were overwhelmed with abuse and threats online. Could it possibly get worse this time around?
Host: Marianna Spring
Producer: Daniel Wittenberg
Story Editor: Matt Willis
Editor: Sam Bonham
Commissioning Editor: Rhian Roberts
Sound Designer: Tony Churnside
Production Co-ordinator: Rosie Strawbridge






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