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Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing.
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113 Episodes
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📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B.
But how about B2B and beyond? During this episode we will take AJ back to his early days and learn about how he carved out his niche. We will explore the intersection of personal brand and business growth. Along with tackling everything in between, keeping to our season 3 theme of selling ideas.
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Jess and Andy recap their thoughts on the Super Bowl ads from this past Sunday!
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Every day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters?
Today we explore the ever changing social media landscape with experienced social pro Kassandra Quinn. Blending her PR background with over 15 years of social media experience she's someone who has seen it all and can lend a helping hand as to where we go next.
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Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level?
Now streaming!
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A burst of Friday energy, discussing what's burning on our marketing minds!
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Jess and Andy banter about 2025 marketing trends, while a new friend joins us!
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Welcome to season 3 of the program!
We start our season off with a new/old idea that will be prevalent in 2025. The art of "selling ideas." When it comes to marketing our ideas are only as good as the idea of it being sold through. But how often has your idea been held up, stopped, or postponed for a later day? Today we work on the art of crafting these ideas in a way that can sizzle.
To assist is Kirk Eklund, founder and Chief Curiosity Officer at Inkfish is a facilitator, coach, and designer who uses innovation tools for human challenges. Alongside Adam Weiler, Director of Design and Community Engagement at Flywheel, an all-inclusive neighborhood design firm specializing in development and policy support for housing at all price points.
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Our last guest of season 2 is here!
We welcome Panacea Financial Director of Paid Media, Bradley Klein, to the program. Boasting an array of experiences within ecommerce and holiday marketing, we will explore what do marketers really feel like during the holidays? Furthermore, we will take a look into the paid marketing landscape for 2025. What should be prioritizing, evaluating, and structuring for the coming new year?
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Winter is here, and so is the end of Season 2 of the program!
To kick off the final month of our season, we welcome Principal of Applied Design, Brad Scott, to the program. Brad boasts an impressive career from his career beginnings as a Web Architect in the 90s to VP of Strategy of Consumer Products to developing brand and advising in the B2B space. Leading with a design philosophy, Brad brings creative energy and cause driven voice to the marketing room. How can design thinking play a larger role in your marketing conversations and what can we learn from these teachings?
Stay tuned for more on today's episode!
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🦃 It's Thanksgiving week and we're dishing up a little marketing to start your Monday!
Joining the show is Director of Strategic Planning - Head of US Brand Strategy at Gravity Global, Laura Forester. Boasting an award-winning career in both Social Media and PR, Laura is someone who has grown with the rise of digital media. Growing from a much earlier era of digital, where budgets were small and organic was the craze, she has seen this industry greatly change. Now leading a global team we will take an adventure on how these experiences have all come together.
Exploring Laura's success we will focus on the dilemma of philosophical marketing versus scientific marketing. Is there a right mix? How are we still learning together? And how does Laura lead a global team to both show creativity and ROI in a proper manner.
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👕 Branded merch and swag, we all have it right? But do we elevate our game in a way that sticks with consumers?
On today's episode we are thrilled to welcome Amanda Hofman, Co-Founder & CEO of Go To Market - Custom Print-On-Demand Branded Merchandise. Specializing on creating print-on-demand merchandise for shops and businesses, Amanda is taking swag to a new level. In a world of digital, can swag can create a brand, a message, translate across mediums, and create conversation? What should we be thinking about when creating a message? How do we show up? How does swag mature for 2024?
No dollar goes to waste in today's episode, let's have a discussion on what it means to create conversation!
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🎃 Join us for a special Halloween edition of the program as we discuss the scariest things we've faced as marketers. Joining our haunted house is Product and GTM Strategy leader Tom Ventimiglia, boasting over 18 years of experience in the world of marketing.
With many marketing stories to tell, and tales that will leave your keyboard sweating we will see where this episode takes us.
🏚️ Happy Halloween! 🦇
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📣 On today's program we take a journey into innovation across the Health and Wellness sector with Rootine CEO and Founder Rachel Soper Sanders.
Blending technology, data, and health, we are excited to hear about how the intersection of these worlds can create a successful product? Furthermore we will explore the journey Rachel has taken as a founder and the marketing drivers for a startup.
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We are excited to have an important conversation this afternoon with President and CMO of Cactus, Jeff Graham.
Jeff boasts a range of marketing expertise as a former college instructor, Account Director, Managing Director, and SVP. Now as CMO, Jeff is impacting lives at the highest of highs. On the heels of hashtag
#WorldMentalHealthDay, we're excited to learn more about the Cactus campaign for Man Therapy. During this project, Jeff led initiatives branding the world's first brand and digital wellbeing platform dedicated to men's health.
Leading to over 1,000,000 visitors, Jeff is on the forefront of creating real impact with marketing strategy. We will discuss what it means to be an agency diving into this space, what this cause means to Cactus, and an overlook of the current agency landscape.
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Jess Nickerson and Andy Pondillo finish off the week with a toast to the week that was and the marketing adventures that came with it!
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Dealing with a stale brand? Needing to Gen Z-ify your content? You aren't the only one!
On today's podcast we speak with SVP Kate Rush Sheehy, of GSD&M, about her approach to modernizing brands. From consumer brands to travel, we will take a journey across her multi-vertical expertise and the learnings she has given back to the marketing industry.
Oh and maybe a Halloween marketing question or two because Andy can't resist! 🎃
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On today's show we delve deep into the wild world of digital performance marketing!
Agency Life = rapid agency changes in 2024. How are the top companies staying ahead? Today Phil Case, President and Chief Client Officer of Max Connect Digital joins the show to give his take on the ever changing landscape. From maximizing KPIs to client retention to agency culture, we're going to take a journey through the modern agency approach.
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Jess and Andy give us their take on Olympics marketing. Winners, losers, and are we thinking about Olympics marketing all wrong? Here are some on the spot opinions on this Friday!
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🎙️ Have you every wondered what it would be like to be a marketer working with the largest brands in entertainment and sports? Take a POV into this exciting world of marketing today GLOW creative agency Managing Partner, Mike Molnar.
With over 25 years of experience in marketing and advertising, Mike has seen this industry shape, shift, reform, and turn into the empire it is today. But that is not without tests. As many of us know both streaming platforms, professional sports leagues, they have their ups and downs. With change comes opportunity.
In today's podcast we look to Mike's leadership to explain how he has succeeded in this festive industry. What makes it pop? And how is GLOW leading the conversation?
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