Creator's Leverage Guild

In this episode, Mike and Ben are joined by Rob, the creator of Oink, to break down the recent turmoil inside the Amazon Influencer Program, including reporting issues, messaging outages, confusion around Creator Connections reporting, and the removal of Halo sales.This conversation is centered around what these Amazon Influencer Program changes actually mean for creators and, more importantly, what you should be focusing on next. While many creators are frustrated by broken reports and shifting data, the core fundamentals of the program have not changed. Mike, Ben, and Rob talk through why creators need to stop obsessing over short-term reporting problems and get back to the things that still move the needle: product research, consistency, strategy, and making quality videos that answer real buyer questions.The episode also covers how the Amazon Influencer Program is continuing to evolve, including new opportunities around Creator Connections, sponsored clicks, offsite traffic, mobile app video carousels, Amazon Live, and Creator Rewards bonuses. Ben shares how shifting more of his focus toward YouTube, Creator Connections, and offsite traffic has helped improve results and create a more diversified income stream.Mike, Ben, and Rob also talk about why creators should be thinking beyond free samples and start building stronger brand relationships, using better content and data to negotiate smarter opportunities. They discuss why authenticity matters more than ever, why unboxing videos alone are not enough, and how better long-form content, buyer-focused videos, and stronger execution can help creators stay competitive even when the platform changes.If you are an Amazon Influencer trying to understand the latest reporting changes, Halo sales removal, Creator Connections updates, and what still works inside the Amazon Influencer Program, this episode will help you cut through the noise and refocus on the right things.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that.Learn more and join here:⁠⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠⁠_____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, and scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching package⁠⁠⁠⁠⁠⁠Sign Me Up!⁠⁠⁠⁠⁠⁠_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now.⁠⁠⁠⁠⁠⁠Amazon Influencer Success Facebook Group⁠⁠⁠⁠⁠⁠_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions and grow faster.⁠⁠⁠⁠⁠⁠Try Viral Vue here⁠⁠⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeOinkTrack earnings and performance across platforms.⁠⁠⁠⁠⁠⁠Try Oink here⁠⁠⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeDescriptEdit podcasts and videos faster and easier.⁠⁠⁠⁠⁠⁠Check out Descript here⁠⁠⁠⁠⁠⁠Geniuslinks: Our #1 Deeplinking Pick!⁠⁠⁠⁠⁠⁠⁠Try Geniuslinks!⁠⁠⁠VidiQ: Our #1 pick for YouTube channel Insights!⁠⁠⁠Try VidIQ⁠⁠⁠Keepa: Makes advanced product research for AIP a breeze!⁠⁠⁠⁠⁠⁠⁠Try Keepa⁠⁠⁠⁠⁠⁠⁠Lasso: Deeplinking for Blogs & YouTube⁠⁠⁠⁠⁠⁠⁠Get Lasso⁠⁠⁠Kadence WP: Great amazing websites for blogs⁠⁠Try Kadence⁠⁠Affiliate links. We may earn a small commission at no extra cost to you.__________________________CONTACTHave a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode, Mike and Ben break down their February earnings inside the Amazon Influencer Program and discuss several important Amazon Influencer changes that creators should be paying attention to right now.They share their February results, with Ben finishing the month at over $10,600 and Mike finishing around $9,200, along with a breakdown of where that revenue came from. The conversation covers Amazon onsite commissions, offsite earnings, Creator Connections campaigns, brand bonuses, international affiliate sales using Geniuslink, and YouTube traffic driving additional income.A major focus of this episode is the potential end of halo sales, what that means for Amazon Influencers, and why creators may need to shift back toward the fundamentals of product research and consistent content creation if reporting and attribution continue to change.Mike and Ben also discuss the growing opportunity around Amazon sponsored clicks, which is emerging as another potential offsite revenue stream for creators working with major brands. They talk about how creators can combine platforms like YouTube, Pinterest, and Amazon onsite videos to diversify traffic and reduce dependence on a single platform.Other topics include recent mobile carousel changes that may impact clicks, the expansion of excluded product categories, strategies for capturing TV viewers using QR codes, and why focusing on long-term creator fundamentals is still the safest path forward.If you’re an Amazon Influencer, affiliate marketer, or content creator building income through Amazon and YouTube, this episode covers the key updates, strategies, and mindset shifts you should be thinking about right now.Oink Video for Excluded Products WorkaroundClick Here____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that.Learn more and join here:⁠⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠⁠_____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, and scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching package⁠⁠⁠⁠⁠Sign Me Up!⁠⁠⁠⁠⁠_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now.⁠⁠⁠⁠⁠Amazon Influencer Success Facebook Group⁠⁠⁠⁠⁠_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions and grow faster.⁠⁠⁠⁠⁠Try Viral Vue here⁠⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeOinkTrack earnings and performance across platforms.⁠⁠⁠⁠⁠Try Oink here⁠⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeDescriptEdit podcasts and videos faster and easier.⁠⁠⁠⁠⁠Check out Descript here⁠⁠⁠⁠⁠Geniuslinks: Our #1 Deeplinking Pick!⁠⁠⁠⁠Try Geniuslinks!⁠⁠VidiQ: Our #1 pick for YouTube channel Insights!⁠⁠Try VidIQ⁠⁠Keepa: Makes advanced product research for AIP a breeze!⁠⁠⁠⁠Try Keepa⁠⁠⁠⁠Lasso: Deeplinking for Blogs & YouTube⁠⁠⁠⁠Get Lasso⁠⁠Kadence WP: Great amazing websites for blogs⁠Try Kadence⁠Affiliate links. We may earn a small commission at no extra cost to you.__________________________CONTACTHave a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode, Mike and Ben break down recent platform updates, creator tools, and a larger shift happening across YouTube and content creation as a whole.We start with updates that matter for creators, including Amazon’s new sponsored content link that allows you to earn from clicks, new Oink features like Agent Oink for automated Creator Connections research, and the Daily Fetch automation that helps prevent missed campaign accepts when you’re busy or traveling. We also touch on upcoming Viral View updates and share that the podcast is now officially available on YouTube.A big part of this episode is sparked by a recent Think Media discussion about YouTube demonetizing two high-earning, faceless, AI-driven channels. That conversation highlights important risks around over-reliance on AI, repetitive templates, and what YouTube considers “interchangeable” content.Referenced Think Media discussion:We unpack what this means for creators who are using AI in their workflow and why simply producing more content isn’t always the answer. Mass uploads, templated formats, and fully automated channels can create short-term momentum but also long-term vulnerability.The core theme of this episode is that quality still wins. Creators who build a recognizable brand, add personality, break patterns, and avoid being interchangeable are far more resilient over time.We also discuss diversification. YouTube should be viewed as a distribution platform, not your only income stream. Between Amazon onsite videos, brand deals, YouTube Shopping tagging, email lists, and other monetization paths, creators who diversify are far less exposed to sudden platform shifts.If you’re scaling content, experimenting with AI, or trying to protect your monetization while growing on YouTube, this episode will help you think more strategically about the long game.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that.Learn more and join here:⁠⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠⁠_____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, and scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching package⁠⁠⁠⁠Sign Me Up!⁠⁠⁠⁠_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now.⁠⁠⁠⁠Amazon Influencer Success Facebook Group⁠⁠⁠⁠_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions and grow faster.⁠⁠⁠⁠Try Viral Vue here⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeOinkTrack earnings and performance across platforms.⁠⁠⁠⁠Try Oink here⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeDescriptEdit podcasts and videos faster and easier.⁠⁠⁠⁠Check out Descript here⁠⁠⁠⁠Geniuslinks: Our #1 Deeplinking Pick!⁠Try Geniuslinks!⁠VidiQ: Our #1 pick for YouTube channel Insights!⁠Try VidIQ⁠Keepa: Makes advanced product research for AIP a breeze!⁠Try Keepa⁠Lasso: Deeplinking for Blogs & YouTube⁠Get Lasso⁠Kadence WP: Great amazing websites for blogsTry KadenceAffiliate links. We may earn a small commission at no extra cost to you.__________________________CONTACTHave a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode, Mike and Ben break down the creator subscriptions, software, and tools they personally pay for, and which ones are actually worth it for Amazon Influencers and content creators.As you grow in the Amazon Influencer Program, YouTube, or content creation in general, it’s easy to feel like you need to pay for every tool that promises faster growth. The truth is, most creators can go very far using free tools, and upgrading too early often leads to wasted money without improving results.We talk through the free tools every creator should start with, including Canva, iMovie, CapCut, and cloud storage, and when it actually makes sense to upgrade to paid software like Final Cut Pro, DaVinci Resolve, or other editing platforms.We also break down the tools that can directly improve efficiency and increase earnings, including Oink and Viral View for Amazon Influencer product research and Creator Connections, Geniuslink for international affiliate linking, vidIQ for YouTube optimization, Keepa for product research, and ChatGPT for workflow efficiency.In addition, we share how we personally manage our creator subscriptions, including how to audit tools regularly, avoid unnecessary monthly expenses, and evaluate whether a tool is truly saving time or making money.We also discuss real-world creator tool costs, what we currently spend per month and per year, and how we decide whether a subscription is worth keeping or canceling.If you’re an Amazon Influencer, YouTube creator, or content creator trying to grow your income while avoiding unnecessary expenses, this episode will help you understand which tools matter, which ones can wait, and how to build your creator stack the right way.________________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that.Learn more and join here:⁠⁠⁠Creator’s Leverage Guild⁠⁠⁠WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, and scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching package⁠⁠⁠Sign Me Up!⁠⁠⁠_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now.⁠⁠⁠Amazon Influencer Success Facebook Group⁠⁠⁠_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions and grow faster.⁠⁠⁠Try Viral Vue here⁠⁠⁠Use code STRAHL10 for 10% off for lifeOinkTrack earnings and performance across platforms.⁠⁠⁠Try Oink here⁠⁠⁠Use code STRAHL10 for 10% off for lifeDescriptEdit podcasts and videos faster and easier.⁠⁠⁠Check out Descript here⁠⁠⁠Geniuslinks: Our #1 Deeplinking Pick!Try Geniuslinks!VidiQ: Our #1 pick for YouTube channel Insights!Try VidIQKeepa: Makes advanced product research for AIP a breeze!Try KeepaLasso: Deeplinking for Blogs & YouTubeGet LassoKadence WP: Great amazing websites for blogsNotion: Super helpful AI Agenthttps://www.notion.com/productCanva: So many uses! Our go to for creating thumbnails.https://www.canva.comChatGPT: My go to for AI help with brainstorming and planning!https://chatgpt.comAffiliate links. We may earn a small commission at no extra cost to you.__________________________CONTACTHave a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode, Mike and Ben break down one of the most important topics for long-term success in the Amazon Influencer Program: staying consistent without burning yourself out.Consistency looks different for everyone, and the key is finding a pace you can realistically maintain long-term. We talk about what burnout actually is, why it happens, and how it often shows up as creative fatigue rather than laziness. Whether it’s pushing too hard, reviewing products you’re not excited about, or feeling discouraged when earnings don’t match effort, burnout can slow down even the most motivated creators.We share practical ways to reduce decision fatigue, including sourcing products you already own, checking your Amazon order history, and focusing on items you have real experience with. These types of videos are often easier to create and more valuable to viewers because they come from genuine use.We also discuss how to use your performance data to guide your decisions. Instead of guessing, you can look at your reports, identify which videos and product angles are working, and replicate those patterns. This helps increase your dollars per video over time and shifts your focus toward quality and intentional content instead of chasing volume.Another major theme in this episode is understanding the natural ups and downs of earnings. We talk about seasonality, why slower months happen, and how planning ahead for major events like Prime Day and Q4 can make a significant difference in your long-term results.We also cover the importance of focusing your efforts instead of trying to grow on every platform at once. For most creators, the best move is to establish a strong foundation on Amazon first, then expand to platforms like YouTube and Facebook once you have momentum.Whether you’re feeling burned out, stuck, or just trying to find a better rhythm, this episode will help you build a more sustainable and effective content strategy.________________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that.Learn more and join here:⁠⁠Creator’s Leverage Guild⁠⁠WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, and scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching package⁠⁠Sign Me Up!⁠⁠_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now.⁠⁠Amazon Influencer Success Facebook Group⁠⁠_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions and grow faster.⁠⁠Try Viral Vue here⁠⁠Use code STRAHL10 for 10% off for lifeOinkTrack earnings and performance across platforms.⁠⁠Try Oink here⁠⁠Use code STRAHL10 for 10% off for lifeDescriptEdit podcasts and videos faster and easier.⁠⁠Check out Descript here⁠⁠Affiliate links. We may earn a small commission at no extra cost to you.__________________________CONTACTHave a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode of the Creators Leverage Guild podcast, Mike and Ben break down the Amazon Influencer Program from the ground up, with a strong focus on beginners and those early in the process.We walk through what the Amazon Influencer Program actually is, how Phase One works, and the different ways you can apply using your existing social media accounts. We also share practical tips for getting approved and setting yourself up for success right from the start.From there, we move into Phase Two and talk through what your first three videos should and should not look like. We cover common mistakes that can slow people down early on, what Amazon is really looking for, and how to avoid unnecessary rejections.A big part of this episode focuses on the importance of volume and consistency, specifically why creating your first 100 videos matters so much. We explain how those early videos help you build confidence, improve your filming process, and better understand the metrics that actually drive engagement and conversions.We also touch on basic equipment considerations, technical tips to make filming easier, and how being part of a community can shorten the learning curve as you grow in the program.If you’re brand new to the Amazon Influencer Program or looking for clarity on what to focus on next, this episode lays out a clear path forward.________________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that.Learn more and join here:⁠Creator’s Leverage Guild⁠WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, and scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching package⁠Sign Me Up!⁠_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now.⁠Amazon Influencer Success Facebook Group⁠_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions and grow faster.⁠Try Viral Vue here⁠Use code STRAHL10 for 10% off for lifeOinkTrack earnings and performance across platforms.⁠Try Oink here⁠Use code STRAHL10 for 10% off for lifeDescriptEdit podcasts and videos faster and easier.⁠Check out Descript here⁠Affiliate links. We may earn a small commission at no extra cost to you.__________________________CONTACTHave a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode of the Creator’s Leverage Guild Podcast, Mike and Ben break down the real-world mechanics of free samples, brand collaborations, and how creators can turn those opportunities into meaningful income without burning bridges or underselling themselves.They kick things off by sharing their early experiences with free samples, including the excitement of those first offers and how their approach has evolved as their platforms and leverage have grown. The conversation moves into common pitfalls creators face when relying too heavily on unpaid collaborations and how to recognize when it is time to shift from “free product” to paid partnerships.Mike and Ben dive deep into outbound brand outreach, including how to structure professional emails, how to communicate value, and how to confidently discuss budgets and collaboration fees. They also cover why professionalism, clarity, and consistency matter so much when dealing with brands long-term.The episode also touches on important topics like FTC disclosures, tax considerations around free products, and why understanding the business side of content creation is just as important as filming great videos. They explain how proper setup on YouTube, smart SEO practices, and deep linking tools can dramatically improve performance and earnings.This conversation is packed with practical advice for creators at every stage, whether you are just starting to receive samples or you are actively negotiating paid brand deals and looking to stack multiple income streams more effectively.If you want a clearer framework for handling brand collaborations, maximizing free samples, and building sustainable creator income, this episode is a must-listen.________________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, and honest conversations with other serious content creators, the Creator’s Leverage Guild was built for exactly that.Learn more and join here:Creator’s Leverage GuildWORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, and scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching packageSign Me Up!_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers and content creators, ask questions, and stay up to date on what is working right now.Amazon Influencer Success Facebook Group_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions and grow faster.Try Viral Vue hereUse code STRAHL10 for 10% off for lifeOinkTrack earnings and performance across platforms.Try Oink hereUse code STRAHL10 for 10% off for lifeDescriptEdit podcasts and videos faster and easier.Check out Descript hereAffiliate links. We may earn a small commission at no extra cost to you.__________________________CONTACTHave a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by Ben for an important announcement episode that marks a major turning point heading into 2026.This conversation represents the end of one chapter and the beginning of another. Mike and Ben share why they have decided to officially partner together on the podcast going forward and what that means for the future direction of the show.They talk through how their focus as content creators has evolved, including a stronger emphasis on YouTube, higher-quality video production, and building systems that support long-term growth instead of short-term wins. Ben shares insight into narrowing focus, improving production quality, and why intentional content decisions matter more than ever.A big part of this episode centers around the importance of community, accountability, and surrounding yourself with creators who are actively building. That leads into the announcement of a brand-new community that Mike and Ben have been building behind the scenes. This community is designed specifically for serious content creators who want structure, strategy, accountability, and real conversations about what is actually working.They also discuss personal goals for 2026, how to balance content creation across platforms without burning out, and why quality, efficiency, and focus will be the difference-maker going forward.If you have been following the podcast for a while, this episode sets the stage for what is coming next and why things are about to look very different, in the best way possible._________________________________JOIN THE NEW COMMUNITY:If you are looking for deeper strategy, accountability, and real conversations with other serious content creators, we have launched a brand-new community designed to support creators who want to grow with intention.You can learn more and join the community here: Creator's Leverage GuildWork 1-on-1 with Mike and BenGet personalized guidance on content, strategy, and monetization. Book a 1-hour call or save with a 4-session coaching package. Sign me Up!__________________________________JOIN OUR FREE FACEBOOK COMMUNITY:Amazon Influencer Success Facebook Group__________________________________TOOLS AND RESOURCES FOR CREATORS:Viral Vue. Make smarter content decisions and grow faster.Try Viral Vue here Use code STRAHL10 for 10% off for lifeOink. Track earnings and performance across platforms.Try Oink here Use code STRAHL10 for 10% off for lifeDescript. Edit your podcasts and videos like a pro.Check out Descript hereAffiliate link. We may earn a small commission at no extra cost to you.___________________________CONTACT:Have a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by Jen, a full-time content creator and photographer from Alberta, Canada, to break down how User Generated Content (UGC) actually works and how creators are getting paid without relying on a large following.Jen shares her journey from being a grade one teacher to building a full-time income through photography, UGC, and brand partnerships. We talk through what UGC is, how it differs from traditional influencer marketing and the Amazon Influencer Program, and why it has become one of the most accessible ways for creators to monetize their skills.The conversation dives into how Jen landed her first UGC opportunities, what brands look for when hiring creators, and how to position yourself professionally even when you’re just getting started. Jen also walks through her experience using Fiverr for UGC work, including how response rates, reviews, and communication directly impact long-term success.We also explore the travel side of UGC, where Jen shares how she’s exchanged content for luxury accommodations, how to pitch hotels and travel brands, and what creators need to understand before trading content for experiences.If you’re interested in UGC, freelancing as a content creator, or using content creation to unlock paid brand deals and travel opportunities, this episode is packed with real-world insight and actionable advice.Topics covered in this episode:What UGC is and how it differs from influencer marketingUGC vs the Amazon Influencer ProgramHow to get started with UGC as a beginnerCreating content brands are willing to pay forUsing Fiverr for UGC work and brand outreachBuilding a portfolio without prior brand dealsNegotiating rates and understanding your valueWhy response rate and communication matterUsing UGC to unlock travel and hotel opportunitiesBalancing UGC with other income streams_______________Follow along with Jen's Journey!Travel with Jenny JoUGC with Jenny Jo_______________💡 Work 1-on-1 with Mike🚀 ⁠⁠Book a Single 1-Hour Strategy Session⁠⁠💼 ⁠⁠Save with a 4 Session Bundle⁠⁠👥 Join Our Free Facebook CommunityConnect with fellow creators, share wins, and learn strategies that work:👉 ⁠Amazon Influencer Success Facebook Group⁠⁠🔥 Tools & Resources for InfluencersViral Vue – Make smarter content decisions and grow faster.👉 ⁠⁠Try Viral Vue here⁠⁠ — Use code STRAHL10 for 10% off for life(Affiliate link — we may earn a small commission at no extra cost to you.)Oink – Track earnings and performance across platforms.👉 ⁠⁠Try Oink Here - Use code STRAHL10 for 10% off for lifeDescript – Edit your podcasts and videos like a pro.👉 ⁠Check out Descript here⁠⁠(Affiliate link — we may earn a small commission at no extra cost to you.)📩 ContactHave a question, collab opportunity, or topic request?Email: mike@creatorsleverageguild.com

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by tax professional and Amazon Influencer Program participant Tina McGlynn to break down essential tax strategies every content creator should understand.We dive into why creators need to start treating their content as a business early on, and Tina walks through foundational topics like Schedule C filings, LLC vs S-Corp considerations, deductible expenses, and proper record keeping.Special attention is given to navigating brand deal income, understanding the fair market value of gifted products, and avoiding common mistakes that can cost creators thousands at tax time. Tina also shares practical advice on setting up business bank accounts, tracking income correctly, and staying organized year-round.The episode wraps up with resources and guidance Tina offers to help creators confidently handle their taxes and legally minimize what they owe.Whether you’re brand new or scaling fast, this episode will help you build smarter systems and avoid painful tax surprises.Treating content creation like a business from day oneSchedule C basics for content creatorsLLC vs S-Corp considerationsDeductible expenses creators often missHandling brand deals and gifted productsFair market value of samplesSetting up business bank accountsRecord keeping and tax prep systems________________________________Download Tina's Tax Guide Here!Tax Guide Checklist________________________________💡 Work 1-on-1 with Mike🚀 ⁠Book a Single 1-Hour Strategy Session⁠💼 ⁠Save with a 4 Session Bundle👥 Join Our Free Facebook CommunityConnect with fellow creators, share wins, and learn strategies that work:⁠👉 Amazon Influencer Success Facebook Group⁠🔥 Tools & Resources for InfluencersViral Vue – Make smarter content decisions and grow faster.👉 ⁠Try Viral Vue here⁠ — Use code STRAHL10 for 10% off for life(Affiliate link — we may earn a small commission at no extra cost to you.)Oink – Track earnings and performance across platforms.👉 ⁠Try Oink here⁠ - Use code STRAHL10 for 10% off for life(Affiliate link — we may earn a small commission at no extra cost to you.)Descript – Edit your podcasts and videos like a pro.⁠👉 Check out Descript here⁠(Affiliate link — we may earn a small commission at no extra cost to you.)📩 ContactHave a question, collab opportunity, or topic request?Email: mike@creatorsleverageguild.com⁠

🎙️ Basic Influencer Strategies PodcastReconnecting, Reflecting, and Strategies for Success in 2026In this episode of the Basic Influencer Strategies Podcast, Mike returns after a five-month hiatus to reconnect with the community and share an honest update on where he’s been including a challenging health setback and the recovery journey that followed.Mike reflects on his 2025 wins, highlighting how his earnings continued to grow even during a season of reduced content creation. He breaks down the importance of diversifying income streams, leaning into offsite content, and using data-driven tools like Viral Vue and Oink to work smarter, not harder.The episode also lays out what’s ahead for the podcast and community in 2026, including upcoming guests, deeper strategy-focused episodes, and new resources designed to help creators at every level scale sustainably.We wrap up with practical advice on time management, intentional collaborations, and building systems that support long-term success without burnout.Whether you’re just getting started or refining an established creator business, this episode sets the tone for a focused and profitable 2026.A personal update and return to the podcastLessons learned during an unexpected breakGrowing earnings with less contentDiversifying income streamsThe power of YouTube and offsite earningsUsing tools and data to work smarterPlanning sustainable systems for 2026💡 Work 1-on-1 with Mike🚀 ⁠Book a Single 1-Hour Strategy Session⁠💼 ⁠Save with a 4-Session Bundle⁠👥 Join Our Free Facebook CommunityConnect with fellow creators, share wins, and learn strategies that work:⁠👉 Amazon Influencer Success Facebook Group⁠🔥 Tools & Resources for InfluencersViral Vue – Make smarter content decisions and grow faster.👉 ⁠Try Viral Vue here⁠ — Use code STRAHL10 for 10% off for life(Affiliate link — we may earn a small commission at no extra cost to you.)Oink – Track earnings and performance across platforms.👉 ⁠Try Oink here⁠ — Use code STRAHL10 for 10% off for life.Descript – Edit your podcasts and videos like a pro.⁠👉 Check out Descript here⁠(Affiliate link — we may earn a small commission at no extra cost to you.)📩 ContactHave a question, collab opportunity, or topic request?Email: ⁠mike@creatorsleverageguild.com

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by fellow creator Ben Phair to unpack the strategies, wins, and lessons learned from Amazon Prime Day — and how those takeaways can help you earn more year-round.We dive deep into why some influencers thrived while others struggled during the sales event, the critical role of advance preparation, and how to create content that actually converts.Mike and Ben also share their July earnings breakdown, revealing revenue streams from Amazon Onsite, Offsite, and Creator Connections, plus how they’re diversifying their income for stability and growth.From there, we shift into YouTube growth strategies — covering practical tips for building a channel that drives long-term revenue, increases engagement, and strengthens your brand. You’ll learn how to create content that ranks, craft hooks that keep viewers watching, and use analytics to refine your approach.We wrap up with actionable Q4 planning tips so you can hit the busiest shopping season fully prepared — from gift guides and product comparisons to content scheduling and collaboration opportunities.Whether you’re an Amazon Influencer, content creator, or entrepreneur, this episode is packed with insider advice to maximize earnings and scale your business.🔑 Key Topics in This Episode:Lessons from Amazon Prime Day: What worked & what didn’tJuly income breakdown across multiple platformsYouTube tips for growth, engagement & monetizationCreative review techniques that stand outUsing analytics to refine your strategyBuilding a loyal YouTube communityQ4 content planning & monetization opportunities⏱ Timestamps:00:00 – Introduction & guest welcome00:51 – Prime Day insights & reflections08:05 – July earnings breakdown11:12 – YouTube strategies & offsite earnings23:53 – Planning content for Q424:22 – Fitness channel ideas24:57 – Creative review techniques25:24 – YouTube strategies & tips25:58 – Gift guides & comparisons26:54 – Maximizing YouTube & Amazon28:29 – Understanding analytics30:29 – Creating engaging hooks33:45 – Building a YouTube community36:37 – Personal stories & vulnerability37:03 – The power of raw content41:38 – Taking risks & growing43:22 – Networking & support46:10 – Final thoughts & Q4 preparation💡 Work 1-on-1 with Mike🚀 Book a Single 1-Hour Strategy Session💼 Save with a 4-Session Bundle👥 Join Our Free Facebook CommunityConnect with fellow creators, share wins, and learn strategies that work:👉 Amazon Influencer Success Facebook Group🔥 Tools & Resources for InfluencersViral Vue – Make smarter content decisions and grow faster.👉 Try Viral Vue here — Use code STRAHL10 for 10% off for life(Affiliate link — we may earn a small commission at no extra cost to you.)Descript – Edit your podcasts and videos like a pro.👉 Check out Descript here(Affiliate link — we may earn a small commission at no extra cost to you.)📩 ContactHave a question, collab opportunity, or topic request?Email: levelupwithmike@gmail.com

In this episode, Mike returns from a short hiatus with life updates and a powerful guest interview featuring Claire, a data analyst turned Amazon Influencer. Claire brings her expertise in statistics, market research, and creator behavior to the conversation, breaking down what actually moves the needle for influencers.Claire shares key findings from her influencer surveys, including:📊 Video quality vs. quantity — What matters more?🎯 Thumbnails that convert — Why they play a bigger role than you think⏱️ Time spent on videos — Is effort really correlated with success?🤝 The role of community — How creator relationships affect your resultsWhether you’re new to influencer marketing or trying to refine your strategy, this episode is packed with data-backed insights to help you grow smarter and faster.🔗 Guest Links — Connect with Claire💼 Work with Claire / Shop her storefront: stan.store/datacoachclaire📬 Free Newsletter 📧 Email: DataCoachClaire@gmail.com💡 Work 1-on-1 with Mike🚀 Book a Single 1-Hour Strategy Session💼 Save with a 4-Session Bundle👥 Join Our Free Facebook CommunityConnect with fellow creators, share wins, and learn strategies that work:👉 Amazon Influencer Success Facebook Group🔥 Tools & Resources for InfluencersViral VueMake smarter content decisions and grow faster.👉 Try Viral Vue here — Use code STRAHL10 for 10% off for life(Affiliate link — we may earn a small commission at no extra cost to you.)DescriptEdit your podcasts and videos like a pro.👉 Check out Descript here(Affiliate link — we may earn a small commission at no extra cost to you.)📩 ContactHave a question, collab opportunity, or topic request?Email: levelupwithmike@gmail.com 

In this solo episode of the Basic Influencer Strategies Podcast, Mike gets real about the rollercoaster of content creation — especially when your numbers suddenly drop.Pulling back the curtain on his own major income dip from April to May, Mike opens up about the emotional toll these slow months can take, and why it’s not always your fault. He breaks down the real reasons behind sudden performance declines — including shifts in Amazon’s algorithm, economic changes, and seasonal buyer behavior — while offering clear advice on how to navigate the storm.This episode is a mix of tough love, encouragement, and practical strategy. Mike shares how to manage mindset during discouraging times, why long-term brand building matters more than chasing short-term wins, and how diversifying your income streams can protect you in uncertain seasons.If you’ve been feeling stuck, defeated, or ready to throw in the towel — this one’s for you.Work 1-on-1 with Mike:⁠Book a Single 1-Hour Strategy Session⁠⁠Save with a 4-Session Bundle 🔗 Join Our Facebook Community: ⁠ https://www.facebook.com/groups/amazoninfluencerssuccess/(Affiliate link — we may earn a small commission at no extra cost to you.)Make smarter content decisions and grow faster with Viral Vue.⁠Try Viral Vue here⁠ — Save 10% for life with code: STRAHL10(Affiliate link — we may earn a small commission at no extra cost to you.)Descript:Edit your podcasts and videos like a pro with Descript.⁠Check out Descript here⁠(Affiliate link — we may earn a small commission at no extra cost to you.)For all inquiries, email: levelupwithmike@gmail.com 

In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Kade Peterson, a leading content creator and co-founder of Viral Vue. Kade shares his journey from Amazon private label selling to rebuilding a multi-platform brand after losing his main TikTok account. You’ll learn how Viral Vue helps creators make smarter, faster decisions and why getting uncomfortable is key to long-term success.We talk about Kade’s start in Amazon and content creation, how Viral Vue was born and how it’s helping influencers, and tips for new and aspiring creators. Kade also dives into how to overcome challenges, stay motivated, manifest big goals, and why stepping out of your comfort zone leads to real growth. We also cover strategies for expanding beyond Amazon to diversify your income streams, new features and future plans for Viral Vue, and his final encouragement for creators working to build sustainable businesses.This episode is packed with actionable insights and real-world strategies for content creators at any level.Connect with Kade:Instagram: @kade_petersonYouTube: Kade PetersonJoin Our Facebook Community:Amazon Influencer Success CommunityWork 1-on-1 with Mike:Book a Single 1-Hour Strategy SessionSave with a 4-Session BundleCreator Tools & Affiliate Links:Viral Vue:Make smarter content decisions and grow faster with Viral Vue.Try Viral Vue here — Save 10% for life with code: STRAHL10(Affiliate link — we may earn a small commission at no extra cost to you.)Descript:Edit your podcasts and videos like a pro with Descript.Check out Descript here(Affiliate link — we may earn a small commission at no extra cost to you.)For all inquiries, email: levelupwithmike@gmail.com

In this episode of the Basic Influencer Strategies podcast, Mike sits down with Erin Lawrence — a full-time content creator, YouTube strategist, and former TV journalist who’s grown her channel to nearly 100,000 subscribers. Erin shares how she made the leap from news anchor to influencer, how she consistently lands paid brand deals, and what it really takes to build a sustainable, profitable creator business.We dive into:Erin’s transition from traditional media to YouTubeThe real numbers behind her content incomeHer system for pitching and pricing brand dealsHow she handles negative feedback and online trollsTools and workflows that streamline her content creationWhy professionalism, consistency, and high-quality content matter more than everIf you’re a creator ready to go full-time, this episode is packed with actionable tips, real talk, and a behind-the-scenes look at what it takes to thrive in today’s digital world.Connect with Erin LawrenceYouTube: Erin Lawrence TVInstagram: @amazingintent | @erinlyycNewsletter: The Amazing Intentional InfluencerWork with Mike 1-on-1Book a single session: Click hereSave with a 4-session bundle: Click hereCreator Tools & DiscountsViral Vue: Try it here – Save 10% with code STRAHL10Descript (Edit like a pro): Click hereLiked this episode?Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!For all inquires please reach out to me by email : levelupwithmike@gmail.com

In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Jesse Lakes, CEO of Geniuslink, to uncover proven strategies for maximizing affiliate earnings. Jesse shares his unique journey from whitewater rafting guide to affiliate marketing expert, offering insider tips on increasing conversion rates, managing multiple affiliate programs, and leveraging AI for efficiency._________________________________________They also discuss:✅ How to optimize affiliate links for higher commissions✅ Geniuslink’s powerful tools for international sales and tracking✅ Staying compliant with Amazon’s affiliate program✅ Future trends in digital marketing and monetizationWhether you’re new to affiliate marketing or looking to scale your income, this episode is packed with actionable advice from an industry leader.📢 Join the Conversation & Level Up Your Earnings!📌 It's not to late to sign up for the course! Beyond the Basics – The Creator’s Guide to Monetization & Growth🚀 Learn advanced strategies to grow and monetize your content!👉 Join here: https://buy.stripe.com/9AQg2Obra4vc9gY8ww🎯 1-on-1 Coaching with Mike✔ Book a single session: https://buy.stripe.com/8wMcQC8eYf9Qcta9AC✔ Save with a 4-session block: https://buy.stripe.com/fZe3g20Mw1j01Ow5kl🔗 Affiliate Tools & Discounts🔥 Viral Vue: https://app.viralvue.com/register?fpr=mikestrahl – Save 10% with code: STRAHL10🎬 Descript: https://get.descript.com/429ryp597xa4 – Edit & transcribe like a pro🚀 Don’t forget to subscribe, leave a review, and share this episode with fellow creators looking to boost their affiliate marketing success!For all inquires please reach out to me by email : levelupwithmike@gmail.com

In Episode 64 of the Basic Influencer Strategies Podcast, Mike returns after a period of recovery from nasal surgery & welcomes guest Kevin Thomas. At 55 years old, Kevin is taking an early retirement & transitioning from his established career into content creation. He shares his journey, insights, & practical tips for leveraging Amazon's Creator Connections. He discusses his robust workflow, the importance of prioritizing high-impact products, & the benefits of making both horizontal and vertical videos. Kevin also touches on securing free products from vendors & making informed video content decisions. This episode offers valuable perspectives for influencers aspiring to optimize their time & maximize earnings. Kevin also had a YouTube channel where he shares his tips & insights related to the AIP program. His channel, Bald Man Hustle can be found here: https://www.youtube.com/@BaldManBusiness New Course Announcement! Beyond the Basics: The Creator’s Guide to Monetization & Growth CourseJoin Here!⁠https://buy.stripe.com/9AQg2Obra4vc9gY8ww⁠_________________________________________________________If you are interested in 1 on 1 coaching1 sessionhttps://buy.stripe.com/8wMcQC8eYf9Qcta9AC4 session blockhttps://buy.stripe.com/fZe3g20Mw1j01Ow5klAffiliate Links:Viral Vue⁠https://app.viralvue.com/register?fpr=mikestrahl⁠Save 10% by using code : STRAHL10Descript⁠https://get.descript.com/429ryp597xa4______________________________________________________Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!For all inquires please reach out to me by email : levelupwithmike@gmail.com

In episode 63 of the Basic Influencer Strategies podcast, Mike thanks listeners for their support as he takes over from Andrew & Jim Ed. He discusses Amazon's recent transition from Creator Hub to Creator Studio, providing insights into the changes & their implications for influencers. Mike also shares his personal earnings breakdown for January & February, emphasizing the importance of Creator Connections & diversifying income streams. He offers advice on video metrics, product selection, & effective use of tools like Viral Vue. Additionally, Mike announces a new course designed to help influencers level up their content and earnings. The episode concludes with strategies for acquiring high-ticket items for reviews & leveraging community support.New Course Announcement! Beyond the Basics: The Creator’s Guide to Monetization & Growth CourseJoin Here!https://buy.stripe.com/9AQg2Obra4vc9gY8ww_________________________________________________________If you are interested in 1 on 1 coaching1 sessionhttps://buy.stripe.com/8wMcQC8eYf9Qcta9AC4 session blockhttps://buy.stripe.com/fZe3g20Mw1j01Ow5kl_________________________________________________________00:00 Introduction and Podcast Update01:09 Amazon Updates: Creator Hub Changes04:15 Personal Earnings and Creator Connections06:08 Understanding Metrics and Improving Content10:07 Introducing the 'Beyond the Basics' Course12:39 IPX and Other Extensions14:34 Viral View: A Paid Extension Review18:21 Finding High Ticket Items for Reviews23:16 Conclusion and Community SupportAffiliate Links:Viral Vuehttps://app.viralvue.com/register?fpr=mikestrahlSave 10% by using code : STRAHL10Descripthttps://get.descript.com/429ryp597xa4__________________________________________________________Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!For all inquires please reach out to me by email : levelupwithmike@gmail.com

In podcast episode number 62, Andrew acknowledges the long break since their last episode and discusses the busy lives of the co-hosts. Major life transitions, including new jobs and other commitments, have led to a significant announcement: Andrew and Jim Ed will hand over the reins of the podcast to Mike. Mike shares his impressive journey and earnings in the Amazon Influencer Program (AIP) and outlines his vision for the podcast moving forward. He plans to expand the podcast's scope to cover broader topics within the side hustle and passive income niches, offer coaching, and maintain engagement with the podcast's existing community. The episode closes with actionable tips on improving video reviews to boost AIP success.00:00 Welcome Back to the Podcast!00:16 Life Updates and Busy Schedules00:45 Podcast Continuation and Changes00:57 Revenue and Performance Insights03:18 Mike's Impressive Numbers10:02 Community and Success Stories13:06 Big Announcement: Podcast Transition14:45 Future Vision and Plans23:52 Nostalgic Product Reviews24:15 Crafting the Perfect Thumbnail and Title24:53 Engaging Viewers with Hooks27:54 Authenticity in Content Creation28:55 Learning from Feedback34:37 The Importance of Product Familiarity40:36 Expanding Content and Side Hustles42:27 Final Thoughts and Farewell_______________________________________________Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!For all inquires please reach out to me by email : levelupwithmike@gmail.com