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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Author: Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist
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Description
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight?
I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting.
In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all.
I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}.
I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing.
Because copywriting is all about conversation (not complete sentences).
Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals.
I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue.
So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve.
Connect with Megan Wisdom Copywriting:
Web: https://www.meganwisdom.com
Instagram: @meganwisdomwrites
I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting.
In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling or planning a product launch, we’ll cover it all.
I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}.
I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing.
Because copywriting is all about conversation (not complete sentences).
Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals.
I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue.
So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve.
Connect with Megan Wisdom Copywriting:
Web: https://www.meganwisdom.com
Instagram: @meganwisdomwrites
100 Episodes
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It's the 100th episode of Copy That Converts and I’m celebrating by answering YOUR most pressing questions about email marketing and copywriting.🥳
Whether you're just getting started or you're a seasoned pro, this episode is packed with tactical tips, smart strategy, and honest answers that will help you write copy that actually converts into sales.
From figuring out how often to email, to knowing if you're ready to hire a copywriter, to fixing deliverability issues and platform headaches—this one covers a LOT of ground.
In this episode, you’ll learn:
How often you really need to email your list if you want to make sales
What to consider before hiring a copywriter (and what it actually costs)
Simple ways to get out of a creative rut when writing feels hard
How to track down a broken landing page or rogue automation link
What happens when your emails suddenly start going to junk folders (and how to fix it fast)
The truth about resending to unopens and how privacy changes have shifted email strategy
What you can and can’t see when using polls in Kit
Why verifying your DMARC records matters for deliverability (with a quick fix!)
MENTIONED IN THIS EPISODE:
Join the free Email Storytelling Challenge
Pomodoro Timer
Learn to create Copy That Converts - Get the Email Marketing Library
Watch this Reel and Learn to Check Your DMARC Setup
Episode 77 – More on Market Research
➡️ Want high-converting emails or a sales page that finally connects and converts? Let’s work together: meganwisdom.com
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⭐️Get high-converting copywriting for your business
⭐️Learn to write your own high-converting copy
⭐️Follow me on Instagram
⭐️Get email marketing tips delivered to your inbox
Are your emails feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable?
In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality.
In this episode, we’re talking about how to bring more of the secret sauce behind your online business into your email marketing.
Spoiler alert: It’s YOU. You’re the secret sauce.
In this episode, you’ll learn:
The difference between authentic voice and overused gimmicks
Why personality builds trust, engagement, and loyalty
How to confidently share opinions that help you stand out
5 practical ways to make your emails more memorable
The secret to writing faster when you stop trying to sound like “everyone else”
MENTIONED IN THIS EPISODE:
⭐️Download: 15 Questions to Help You Uncover Your Brand Personality
⭐️Join the free Email Storytelling Challenge
⭐️Done-for-You and Done-With-You Email Support
Think your business doesn’t need to use storytelling in your marketing? Think again.
In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions.
From the brain science behind why stories sell to examples that prove you do have stories worth telling (yes, even your trip to Target!), this short and punchy episode is your permission slip to finally hit “send” on those story-driven emails.
Storytelling isn’t fluff—it’s strategy. And it just might be the thing your emails (and sales) are missing.
What You’ll Learn:
Why storytelling is the secret weapon for standing out in a crowded market
The three powerful purposes of story: clarify, unify, and motivate
The truth about whether people actually want to read your stories
How storytelling impacts your brain—and your buyer’s behavior
What to do if you think you’re “not a good writer” or don’t have stories to tell
MENTIONED IN THIS EPISODE:
📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!
You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
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⭐️Get high-converting copywriting for your business
⭐️Learn to write your own high-converting copy
⭐️Follow me on Instagram
⭐️Get email marketing tips delivered to your inbox
If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.
You’ll learn:
Why PDFs aren’t (usually) ideal lead magnets
Two better options that are low-cost, high-interest, and trust-building machines
How to use a 5-day educational email series to deliver quick wins and boost conversions
How to create a private podcast even if you don’t have a show or fancy recording equipment
A simple tech tool that makes it easy to launch your own private audio feed—no podcasting experience required
Plus, I’ll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through. 🎉
MENTIONED IN THIS EPISODE:
PushPod - a low-cost solution for creating private podcasts
Be the first to know about this week’s big announcement that helps busy online business owners with email marketing mastery (and it’s not a course!) ➡️ SIGN UP HERE
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⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Get email marketing tips delivered to your inbox
Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it.
You’ll learn:
Why low open rates could mean more than just a boring subject line
The messaging mistake behind dismal click-through rates
What it really means if you’re emailing consistently but still not making sales
How relying too much on templates or AI can negatively impact email marketing
Why growing your list doesn’t automatically lead to more sales (and what to check instead)
The mindset shift that helps you finally sell in your emails without feeling gross
MENTIONED IN THIS EPISODE:
Get outside eyes on your offers and create a marketing plan for the next two quarters: Book a strategy session ➡️ HERE
Be the first to know about next week’s big announcement that helps busy online business owners with email marketing mastery (and it’s not a course!) ➡️ SIGN UP HERE
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⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Get email marketing tips delivered to your inbox
Have you ever ghosted your email list… for months (or years)? 🙋♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business .
This episode is part two in the Email Revival Project series. I break down:
The why behind re-engaging this list now
The 4 types of emails I sent (and the real results)
What worked, what didn’t, and why
How I used open and click metrics to decide next steps
What this means for your own cold list strategy
If you’ve been avoiding your email list because you don’t know where to start—or you’re worried you’ll “mess it up”—this is your permission to start messy and get strategic as you go.
MENTIONED IN THIS EPISODE:
Need help with your email marketing strategy or re-engage plan? Book a strategy session ➡️ HERE
EP 82 | Email Revival Project [1]: Lessons from a Neglected Email List
EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision
Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!
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⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Get email marketing tips delivered to your inbox
We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout.
You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up now to make your life easier whenever you want to step away form email marketing for any kind of extended break.
You don't have to be perfect to keep building your business — consistency is key–but you can still take an extended break!
In this episode, you’ll learn:
Why you shouldn't feel guilty about low-energy days
Easy email ideas you can send when you're feeling drained
How to create a "swipe file" or "inspo file" to spark ideas fast
Why keeping a running list of ideas in your notes app can save you
How setting up automations (like an endless welcome sequence) can give you breathing room
Why repurposing old content is smart and strategic
How to get help setting up systems when you're too overwhelmed to do it yourself
MENTIONED IN THIS EPISODE:
Need a break from email marketing (but still want to make sales)? Check out our full-service email marketing solution for online business owners.
EPISODE 85: Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel
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⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Get email marketing tips delivered to your inbox
Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates.
But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable.
What’s an email marketer to do?!?
In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.
In this episode, you’ll learn:
Why more data isn’t always better (and can even lead to decision fatigue)
Why open rates and click rates are less reliable today
What “bot opens” and “auto clicks” are—and how they’re skewing your reports
The 3 questions you should ask when reviewing your metrics
What review monthly or quarterly to improve your conversion rates
Why you shouldn't compare your metrics to someone else’s
How to use your data to double down on what’s actually working
MENTIONED IN THIS EPISODE:
👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help!
1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing
2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours!
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⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Get email marketing tips delivered to your inbox
If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you!
We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor.
You’ll learn how to:
Use a simple story about a mistake to create empathy and trust
Brainstorm specific details that emotionally resonate with your audience
Seamlessly transition from story to sell
Write a clear and confident call to action (that actually works)
Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over.
Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.
MENTIONED IN THIS EPISODE:
📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!
You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
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⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Get email marketing tips delivered to your inbox
Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it!
In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans.
Spoiler alert: with one of these strategies I was able to grow a client’s list by 44% in a 60 days!!
Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks!
Here’s what you’ll learn:
How to turn social media followers into email subscribers
A smart way to use products you’ve already sold to grow your list
The #1 mistake people make with freebies (and how to fix it)
Why your external sales platform might be hoarding your leads
MENTIONED IN THIS EPISODE:
Megan Wisdom Copywriting can find your lead leaks and start recapturing them to rapidly grow your list. It’s part of our Full Service Email Marketing Plan! Contact me for more details on how it works!
Manychat - the tool for collecting leads from social media
Zapier - can connect some sales platforms to email service providers for seamless lead generation
⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Sign up for email marketing tips in your inbox
Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place?
In this episode, you’ll learn:
How to double your email open rates
Techniques to increase click-through rates
Strategies for growing your email list with quality leads
The importance of storytelling in emails
Tips for ensuring your emails are easy to read and take action
MENTIONED IN THIS EPISODE:
➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29!
Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written
Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/
Past episodes related to this topic:
🎧EP 02 | How to Write Engaging Emails (Even If You Hate Writing)
🎧EP 03 | How to Consistently Improve Open Rates
🎧EP 86 |The Email Strategy That Took a Client from 12% to 50% Open Rates
🎧EP 7 | How Can I Use Storytelling in Email Marketing? LIVE Storytelling Exercise
🎧EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free
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⭐️Get high-converting copywriting for your business
⭐️Follow me on Instagram
⭐️Sign up for email marketing tips in your inbox
Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans.
In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions. You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.”
We’ll discuss:
The surprising primal nature of customer loyalty and client retention
The four core drivers of loyalty: reward, memory, emotion, and social interaction
Practical strategies to foster brand loyalty
The right way to give clients a dopamine hit (Hint: it’s not social media)
The power of social proof for buyer behavior
How you can use your email marketing to create emotional connections
The importance of fostering community and simple sign up/checkout systems
MENTIONED IN THIS EPISODE:
📖READ: Mailchimp's The Science of Loyalty Report
📩SIGN UP: Join the FREE Email Storytelling Challenge
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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops.
In this episode, we’ll cover:
The two non-negotiable elements of a profitable launch or product promo
How market research shapes every piece of your copy (and how to do it right)
The secret to a sales page that does the selling for you
Why reply on AI alone won’t create high-converting copy (and what will)
How to take one great key piece of copy and turn it into an entire sales strategy
MENTIONED IN THIS EPISODE:
🚀 Grab the Launch Copy Checklist to plan your promo without overwhelm. 👉CLICK HERE!
📩 Need done-for-you sales page or email sales sequence? Check out our launch copy services at www.meganwisdom.com/services
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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients.
Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing.
If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies.
We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend.
In this episode you’ll hear:
The significance of storytelling in Polynesian culture and its application in business.
How storytelling can enhance client relationships and community building.
The magic behind using emotion and real-life examples to spark action
Simple, everyday ways to weave value into your content—without always needing a discount
Misconceptions about storytelling in marketing
Tips on using personal anecdotes and analogies to create deeper connections
How to keep your email audience coming back for more, even when you’re not giving away stuff
MENTIONED IN THIS EPISODE:
🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins. Click the link to listen to the entire episode!
📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!
You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.
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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
Are you struggling with low open rates and unsure what to do better?
In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there.
We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales.
In this episode, we’ll cover:
The first steps to take when assessing your email list health and engagement
How to structure a consistent and effective weekly or monthly email strategy
Why you might want to create “sections” in your newsletter and what that could look like
How to use storytelling in email marketing (and why it has to connect back to your reader)
The importance of tracking and optimizing key email metrics for success
MENTIONED IN THIS EPISODE:
🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast.
📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session.
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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales.
But what if your welcome sequence didn’t stop after just a few emails?
Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy.
This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business?
In this episode, we’ll cover:
How an endless welcome sequence differs from an evergreen sales sequence
The biggest benefits
The risks (and how to avoid them)
How to structure your sequence to build relationships, boost engagement, and increase conversions
Whether or not this strategy makes sense for your business model
MENTIONED IN THIS EPISODE:
📩 Need help mapping out your Endless Welcome Sequence? Let me help you create a plan and write the emails for you! CLICK HERE to book a strategy session.
💡 Check out my email marketing services – If you’d rather not write build out an entire email automation, I’ve got you covered! Learn more at https://meganwisdom.com/services.
💪My favorite strength training workout: EVLO Fitness
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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result.
If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end!
In this episode, we’ll cover:
The surprise that changed my perspective on my “dead” email list
Why email marketing can work for you, even when you aren’t working
The strategy behind re-engaging cold subscribers (without tanking your sender reputation)
Why I didn’t move my list to a new email platform—yet
How online business owners often jump ahead of where they are (and how I’m avoiding that mistake)
The reality (i.e. limitations) of using MailChimp’s free plan
How to stay financially smart with your onlines business decisions
MENTIONED IN THIS EPISODE:
🎧 Episode 82 – Hear the backstory on the Email Revival Project.
💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here!
📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business.
You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners.
That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes.
In this episode, we’ll cover:
Why email marketing is still a must-have for your business
The #1 reason people unsubscribe (and how to prevent it)
How sending too many emails can backfire—without you even realizing it
The thing most email marketers forget about when scheduling newsletters
The mistake that makes emails feel like a waste of time for your subscribers
How to test and optimize email length based on your unique audience
Simple tweaks to make your emails more valuable (without giving away freebies all the time!)
MENTIONED IN THIS EPISODE:
💌 Free Guide: Stand Out in the Inbox – Grab my free guide to writing high-interest emails people actually want to read. [ Get Your Copy HERE! ]
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business).
In this episode, I’ll reveal:
Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business
How I failed in email marketing for my TPT store in the past
How I’m taking a more strategic approach this time around
Why email marketing is an essential part of a long-term business plan
Lessons from automations gone wrong
How I plan to recapture and engage my audience
6 mistakes I made (and you should avoid)
This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!
MENTIONED IN THIS EPISODE:
Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!
EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips
Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered!
With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming.
But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.
In this episode, we’ll cover:
Why there’s no “one size fits all” email provider
A breakdown of the best platforms for small online businesses
The two email providers I recommend for online business owner most often (and why)
Key features to consider based on your business needs
3 questions to ask yourself before choosing a platform
How to know when you should switch platforms
MENTIONED IN THIS EPISODE:
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