Worth Your Salt

Welcome to Season Four of Worth Your Salt! In this episode, Jennifer Orechwa guides med spa owners and wellness practitioners through a grounded, practical way to plan their marketing for 2026—without getting pulled into fear, hype, or overwhelm. Reflecting on the uncertainty and heaviness of 2025, Jennifer reframes the moment as an opportunity to regain clarity, reconnect with purpose, and make confident decisions rooted in strategy rather than reaction. She addresses the growing noise in the wellness marketing space, encouraging listeners to slow down, be discerning about who they listen to, and focus on building a business for the right reasons—service, impact, and long-term sustainability. Throughout the episode, Jennifer walks listeners through a clear, step-by-step approach to building a marketing system that works together: setting realistic goals, reverse-engineering lead and revenue targets, removing friction from the customer journey, and using automation and measurement to scale with confidence. She emphasizes the importance of authenticity, community, and real human connection—both online and in person—highlighting live events and local engagement as powerful, often-overlooked growth drivers. The episode closes with an energizing reminder that the wellness industry is more needed than ever, and that 2026 is a moment to lead with intention, show up fully, and build a marketing plan that supports both business growth and personal fulfillment. You’ll walk away with A clear framework for building a 2026 marketing plan that starts with goals, not tactics, so every decision connects directly to revenue and growth. A practical way to reverse-engineer their lead targets, marketing budget, and priorities—removing guesswork and replacing it with clarity and confidence. A deeper understanding of what actually drives results in today’s wellness market, including how to reduce friction, improve conversion, and use automation wisely. A focused set of next steps to simplify their marketing, cut through industry noise, and build a sustainable system that supports long-term growth without burnout. Get my full length 2026 Planning video – PLUS the downloadable workbook for free:

In this episode of Worth Your Salt, Jennifer sits down with John Sanders, founder of RevKey and one of the leading Google Ads strategists for therapists. John pulls back the curtain on why so many private practices waste money on digital marketing—and what a truly ethical, effective Google Ads strategy looks like in the mental health world. With his signature no-BS style, John explains why clicks don’t equal clients, how to protect your practice in a HIPAA-sensitive advertising environment, and what therapists should really be looking for when evaluating their marketing efforts. After laying the foundation for what makes Google Ads work (and why most campaigns fail), John walks listeners through practical, approachable steps they can take to improve their own advertising—even if they’re managing it solo. From tightening up targeting to building a website that actually converts, John shows how therapists can stop guessing, start measuring what matters, and confidently put their marketing dollars to work. It’s an honest, empowering conversation for any practitioner ready to grow their practice without wasting time, money, or energy. 🎧 You’ll Learn: Why therapists often waste money on Google Ads—and how to avoid the most common traps. How to spot red flags in your current marketing strategy or agency relationship. Simple, actionable steps you can take today to improve your Google Ads performance. The ethical, data-driven approach that helps therapists attract real clients, not just clicks. Resources: Connect with John on LinkedIn Visit RevKey’s website

In this episode of Worth Your Salt, you’ll meet Kayley Hamilton — a two-time Emmy Award-winning former Hollywood red-carpet reporter who left the glitz of the Oscars, Grammys and Emmys to focus on what she finds far more meaningful: helping purpose-driven wellness founders become visible, trusted thought-leaders in their industry. At UPLVL Agency, Kayley and her team cracked the code on what it takes to move from “expert behind the scenes” to “household name on the stage.” If you’ve ever felt invisible despite your expertise, this episode is your roadmap out of obscurity and into the spotlight. By the end of our conversation you’ll not only understand why personal branding and visibility are game-changers for your wellness practice, but also begin to see how you can step into that role — confidently, authentically, and strategically.  🎧 You’ll Learn: How to rewire your mindset so you’re ready for visibility (even if you’ve always been “the shy one”). The three-step “3E Confidence Method” (Expander → Experience → Embody) and how to apply it to your own journey. The five-step “Taylor Swift Method” to celebrity-level positioning for wellness entrepreneurs — how to stand out and be unforgettable. The “7/11/4 Psychology of Trust” — how to build deep connection and authority at scale (so you don’t have to rely solely on one-on-one sessions). Tune in and discover how to become the Taylor Swift of your industry — the go-to name, the trusted expert, the visible authority people seek out. Resources: UPLVL Agency  Kayley Hamilton Instagram Kayley Hamilton LinkedIn Kayley Hamilton TikTok

Simplify Your Tech and Automate Your Wellness Business  In this episode of Worth Your Salt, Jennifer sits down with her friend and collaborator, Melodie Moore—Founder of Business Tech Ninjas and creator of the Technologist™ role—to explore the deep-rooted challenges wellness practitioners face when technology becomes more of a burden than a solution. Melodie shares her transformative perspective that tech issues are rarely about the software itself—they’re about self-leadership and strategic clarity. Drawing from her experience scaling her own business past seven figures, she unpacks the reasons so many wellness practices struggle with tech chaos, offering insights on how to simplify systems and develop strong, sustainable foundations. Melodie dives into the concept of the “technologist mindset,” emphasizing that successful tech integration requires more than tools—it demands thinking, leadership, and proactive systems design. Together, Jennifer and Melodie explore how practices can clear out “digital fog,” automate with intention, and build meaningful client relationships without sacrificing the personal touch. From streamlining workflows to embracing AI without losing authenticity, this episode is a must-listen for any wellness entrepreneur ready to scale with confidence and clarity. 🎧 You’ll Learn: Why Tech Problems Are Leadership Problems: Faulty systems are often symptoms of unclear direction and poor delegation. Leading your tech begins with leading yourself. How Simplicity Drives Growth: Tech doesn’t need to be flashy—it needs to be functional. Remove unnecessary tools, streamline user journeys, and reduce manual steps to regain control and ease. AI as an Enhancement, Not a Replacement: Start small—use AI to reduce time on tasks you already do. Think of it as a “bad intern” that needs guidance, not as a fully autonomous solution. Personalization Through Automation: Automate low-value tasks (like scheduling or email confirmations) so you can focus on high-value, human-centric experiences that truly connect with clients. Resources: Visit the Business Tech Ninjas website

Scaling Beyond Referrals: How To Run Paid Ads That Actually Deliver  In this episode of Worth Your Salt, Jennifer sits down with Andy Janaitis, Founder and Chief Strategist at PPC Pitbulls, to tackle one of the most common struggles for wellness practitioners—paid advertising. If you’ve ever wondered when to move beyond referrals, how to avoid wasting money on ads, or whether ads even work for small practices, this conversation is for you. Andy’s calm, data-driven approach cuts through the hype and shows you how to create simple, trackable ad systems that actually deliver new patients and clients. Together, Jennifer and Andy break down the essentials of getting started, how to choose the right platforms, and what every practice owner needs to know before investing a single dollar in paid campaigns. They also look ahead at the future of advertising—touching on privacy shifts, AI, and what small businesses can do now to stay ahead of the curve. If you’re ready to scale beyond word-of-mouth and take your growth strategy seriously, Andy’s guidance and insight will help you do it right. 🎧 You’ll Learn About: How to know when it’s time for your wellness practice to start using paid ads. The 5 essentials you need in place before spending money on advertising. Why copying big-brand ad strategies fails—and what to do instead. The future of paid ads, including AI and new trends wellness owners should watch. Resources: Book A FREE Strategy Session with Andy here! Connect with PPC Pitbulls Here Follow PPC Pitbulls on YouTube for even more insight!

Build a Proven Referral System for Your Practice (and Triple Your Referrals This Month) Imagine tripling your client referrals this month—without awkward asks or complicated programs. In this episode of Worth Your Salt, Jennifer Orechwa shares the RAVE 3x Referral Formula for Wellness Pros—a simple, proven referral system that helps wellness practitioners turn happy clients into loyal ambassadors. You’ll learn how to spot the perfect moments to ask for referrals, how to craft requests that feel natural and genuine, and how to reward and engage clients so they keep spreading the word. If you’ve ever wondered how to build a referral program for wellness practitioners that actually works, this episode will give you the framework—and the confidence—to start seeing results right away. 🎧 You’ll Learn: How to design a referral system for your wellness practice The RAVE System for recognizing the best moments to ask for referrals Scripts and strategies to ask with confidence—without feeling “salesy” Simple ways to thank, reward, and engage clients who send referrals How automation can make your referral system run on autopilot BONUS for Listeners: Don’t miss Salt Marketing’s Craft Your Perfect Referral Script worksheet—your free step-by-step guide to creating the exact words you’ll use to ask for referrals with ease. Normally reserved for Salted Edge members, we’ve linked it up here in the show notes just for Worth Your Salt listeners! Sponsor Spotlight: Sofia Health Enter our promo code, salt when you sign up for a business account here.

Patients & Profits: Operational Excellence in Wellness Practices In this episode of the Worth Your Salt podcast, host Jennifer Orechwa and is joined by Kathleen Carson of Patients and Profits to talk about how wellness and medical practices can move beyond simply seeing more patients to building systems and an experience that consistently attract ideal patients and keep them coming back.  Kathleen shares her “Simple Strategy for Success,” which unfolds across five phases: Patients, Process, People, Procedures, and Profits. She emphasizes that first impressions matter — from online reputation to marketing to how phone calls are handled — and that operational excellence is just as critical as marketing to shaping patient experience and ensuring profitability. They also explore how transforming practice operations (streamlining workflows, clearly defining staff roles, onboarding, staff training, documentation) enhances what marketing is trying to do. When every part of the patient journey — from the first click, to walking in the door, to treatment presentation, to follow-up — is aligned, practices can deliver better satisfaction, reduce friction, increase treatment acceptance, and ultimately improve financial outcomes. Kathleen discusses actual challenges she sees in practices, and the tangible benefits she’s helped clients realize when operations and experience are strengthened in tandem. 🎧 You’ll Learn About: The five phases of practice transformation: Patients, Process, People, Procedures, Profits Why marketing needs operations to deliver on its promises How a clear patient experience boosts satisfaction, referrals, and treatment acceptance Simple ways to streamline staff, systems, and workflows to reduce stress Using data and analytics to align growth with profitability Resources: Patients & Profits Website Connect with Kathleen on LinkedIn

Wellness practitioners are constantly told they need a magical solution to grow their business. But quick fixes and one-off tactics rarely deliver lasting results. In this episode of Worth Your Salt, Jennifer Orechwa reveals why funnels alone don’t work and explains the marketing system wellness businesses really need to attract clients consistently, convert them with confidence, and scale without burnout. Drawing on real client stories and her five-part Salted Edge Framework, Jennifer shows how to move beyond piecemeal marketing and build a repeatable system that works even when you’re not. Whether you run a med spa, functional medicine practice, or wellness clinic, you’ll learn how to escape shiny tactic syndrome, free up your time with automation, and finally build a marketing foundation that fuels predictable growth. 🎧 Listen in to learn: Why quick-fix funnels fizzle out for wellness practitioners—and what to do instead The five stages of a true marketing system: Attract, Convert, Create Raving Fans, Automate, and Measure & Scale How piecemeal marketing wastes time and money (and how one simple systemized step can multiply results) The mindset shift that transforms marketing from stressful guesswork into a confidence-building growth plan Resources: Get Started with The Salted Edge for $1

In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jessica Nunn, CPA and Founder & CEO of Maven Financial Partners, to unpack the strategic financial levers that fuel Med Spa expansion and profitability. Jessica shares her journey from Big 4 accounting to leading a boutique financial advisory firm that’s helped over 100 clinics—including aesthetic practices—unlock clarity and confidence through smarter budgeting, community-focused marketing, and disciplined financial frameworks. She also co-authored Med Spa Profitability, (which reviewers describe as “a Med Spa MBA crash course”) that’s helping owners double revenue and triple profits—all without feeling overwhelmed. Throughout the episode, Jessica dives into key topics like allocating marketing budgets, structuring promotions for sustainable growth, and identifying that healthy amount of debt for financing new locations. She also explores the mindset shifts essential for scaling—plus stories of unexpected financial breakthroughs among Med Spa owners she’s guided. Whether you’re launching a new service, planning expansion, or refining your KPIs, Jessica’s insights tie each decision to measurable ROI: customer acquisition cost, lifetime value, and debt-to-ROI ratios. 🎧 Listen in to learn: How Med Spa owners should allocate marketing budgets depending on their growth stage. The smart use of promotions and discounts—when they drive growth versus when they dilute profit. What a “healthy” level of business debt looks like and how to ensure it delivers long‑term value. The key financial and mindset shifts that unlock expansion readiness and strategic decision‑making. Resources: Maven Financial Partners website Connect with Jessica on LinkedIn Buy “Med Spa Profitability” – What the most profitable med spas are doing and how you can do it, too!

Sofia Health: A Health & Wellness Marketplace To Increase Your Visibility  In this episode, you’ll hear how Riley Rees turned her own journey—from USAF medic and pilot to suffering from chronic pain—to create Sofia Health, a streamlined health and wellness marketplace uniting clients with vetted wellness professionals. Riley breaks down how Sofia simplifies everything from onboarding and booking to payments and calendars, allowing med‑spa owners and holistic practitioners to fill their schedules with ease—whether offering in-person, virtual, or group sessions. You’ll also learn why Sofia stands out in the crowded wellness space and what real providers are seeing in terms of higher bookings, improved client trust, and a healthy boost to their bottom line. Then get your practical takeaways—Riley shares actionable steps practitioners can immediately implement: optimizing service packages, leveraging Sofia’s trial period, collecting reviews, and tracking key metrics to measure ROI. You’ll discover how thoughtful pricing, intentional marketing, and retention-focused tweaks lead to growing calendars and deeper client relationships. Finally, Riley gives a sneak peek into upcoming features designed to help your practice scale—so you’re empowered to expand with purpose and impact. 🎧 Listen in to learn: Discover how you can simplify your business operations — spend less time managing and more time serving clients. You’ll hear how other practitioners are filling their calendars and growing their revenue by offering both virtual and in-person services. You’ll discover how to stand out in a crowded wellness marketplace, using built-in trust signals, a proven vetting process, and marketing tools to attract more ideal clients. Resources: Join Sofia Health and list your wellness business! Use promo code salt to save 10% ! Follow Sofia Health on LinkedIn See Sofia Health success stories on Instagram Connect with Sofia Health on Facebook

Building A Family Culture To Scale Your Wellness Business With Systems and Aloha In this heart-centered and insight-packed episode, host Jennifer Orechwa sits down with Sharon Otaguro, founder of Ohanapreneurs and former C-suite spa executive, to explore what it truly means to grow your wellness business with systems and aloha. Sharon shares her journey from high-stakes hospitality and burnout to building businesses that are rooted in family, culture, and care. She explains how wellness practitioners—especially those working with family—can use a Personal Operating System to gain clarity, reduce emotional overload, and create stronger, more sustainable practices. Together, they unpack the principles behind being an “Ohanapreneur”—leading with purpose, building with process, and prioritizing people, profit, and presence in equal measure. Sharon shares tangible rituals and strategic insights for creating boundaries, mapping roles, and nurturing a culture of deep connection and trust. Whether you’re managing a med spa with your spouse, running a functional medicine clinic with siblings, or simply trying to grow without burning out, this episode offers a powerful blueprint for integrating business growth with soul-led leadership. 🎧 Listen in to learn: How to implement a Personal Operating System that supports clarity and flow in your wellness business What being an Ohanapreneur really means—and why it’s especially relevant to family-run practices Sharon’s top tips for role mapping, energy audits, and rituals that reduce emotional burnout Why scaling with aloha isn’t soft—it’s strategic Are you an Ohanapreneur? Resources: Visit Ohanapreneurs online Listen to the Ohanapreneur podcast Visit Sharon online  Follow Sharon on LinkedIn Learn more about WELLthy

In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on people, not just transactions. As a certified Business Made Simple and Unreasonable Hospitality Coach, Ali helps businesses simplify, surprise, and serve—ensuring customers return, rave, and share their experiences. With her southern roots, Ali’s approach includes a commitment to doing things the right way, and she emphasizes slowing down to get it right—because when you treat people well, they remember, return, and tell others. In this episode, Ali shares invaluable insights on integrating the principles of Unreasonable Hospitality to elevate client experiences and foster your practice’s growth. In this episode, you’ll learn: How to personalize client experiences by tailoring your services to meet individual client needs, creating memorable interactions that foster loyalty. Strategies to empower your team and cultivate a culture where staff are encouraged to go above and beyond, enhancing overall client satisfaction. How you can to balance professional boundaries with exceptional service to create a sustainable culture that inspires reviews and referrals. Resources: Connect with Ali Guy on LinkedIn Visit The Shared Co Follow The Shared Co on Instagram  Learn More about Unreasonable Hospitality CertificationAli’s Favorites:Podcast: On Purpose with Jay ShettyBook: The Ruthless Elimination of Hurry

In this episode of Worth Your Salt, host Jennifer Orechwa is joined by the one and only Michael R. Hunter—founder of PersonalBrand.com and the brains behind some of the most successful personal brands in the world. Together, they explore what it really means to build a personal brand that reflects your values, expands your reach, and unlocks new opportunities beyond your wellness practice. Whether you’re dreaming of launching a course, speaking on bigger stages, or becoming the go-to expert in your space, Michael shares the mindset shifts and practical strategies that help turn that vision into reality. Jennifer and Michael also dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why automation and systems are the secret to growing without burnout. Michael offers expert guidance on how wellness entrepreneurs can show up authentically, craft a clear message, and build a brand that attracts aligned opportunities—while still allowing them the freedom to do the work they love. In this episode, you’ll learn: What makes a personal brand different from a business brand—and why that distinction matters for wellness pros How to clarify your message and align your brand with your core values The key systems and tools that allow your brand to grow without demanding all your time The first step to take when you’re ready to evolve from practitioner to thought leader Resources: Attend Michael’s 3- Day Brand & Business Breakthrough Workshop (use promo code SALT to save over $4,000!) Connect with Michael on X Connect with Michael on Instagram Connect with Michael on Linked In

Looking for a smarter, simpler way to keep clients coming back? In this episode of Worth Your Salt, we’re diving into the future of client loyalty with Crystelle Topatan, CEO of Launchy.io and creator of the KCard—a cutting-edge digital loyalty program that lives right in your clients’ Apple or Google Wallet. We talk about why traditional punch cards and outdated loyalty systems just don’t cut it anymore, and how wellness practitioners can use the KCard to boost repeat visits, drive revenue, and create a client experience that keeps people talking. Crystelle shares how the KCard works, what makes it unique, and why it’s tailor-made for service-based businesses like med spas. We explore real-world use cases, messaging strategies, and how easy it is to implement—even if you’re not super tech-savvy. If you’ve ever wanted a turnkey solution to increase client lifetime value without adding more to your plate, this episode is for you. In this episode, you’ll learn: How the KCard drives loyalty and repeat business for wellness and aesthetics practices Why digital wallet integration is the future of client engagement How to personalize offers, send reminders, and stay top-of-mind without lifting a finger What setup and integration look like—and how easy it is to get started Resources: Get started with KCard Learn more about Launchy Connect with Crystelle

If I were starting a med spa today, I wouldn’t touch social media. I wouldn’t boost a post. I wouldn’t even think about running an ad. First, I’d get my marketing house in order—and in this episode, I’m giving you the exact 5 things I’d do to build a booked-out, buzz-worthy business from day one. Think of this like your favorite skin treatment: simple, effective, and built to give real results. Whether you’re just opening your doors or you’re ready for a fresh start, this episode is your step-by-step plan to start strong, grow smart, and market like you actually mean it. In this episode, you’ll learn: Why your website should convert—not just look pretty The power of automated follow-up (because ghosting leads is not the vibe) How to repurpose one killer blog post into weeks of content What numbers you really need to track to know if your marketing is working Resources: Connect with Jennifer on Linked In Learn More about The Salted Edge

The Proven Systems that Stop Random Acts of Marketing Are you ready to simplify your marketing and grow your wellness practice with proven strategies? In this episode of Worth Your Salt, host Jennifer Orechwa is sharing the 5 Systems Every Wellness Practice Needs to attract more clients, build trust, and create consistent growth. Whether you’re a med spa owner, functional medicine practitioner, or run a weight loss clinic, these actionable systems will help you turn your passion for wellness into a thriving, sustainable business. From generating leads to nurturing relationships, converting clients, keeping them coming back, and creating a steady stream of referrals, we’re covering it all. Grab a notebook because this episode is packed with practical steps you can implement today! You’ll Learn: How to set up a Client Attraction System to consistently bring in your dream clients. Why a Lead Nurturing System is key to building trust and moving prospects toward becoming paying clients. The must-have elements of a Client Conversion System that makes saying “yes” easy and natural. Simple strategies for creating a Client Retention System to keep clients engaged and loyal. Step-by-step guidance to build a Referral Generating System that turns your happiest clients into your biggest advocates. Resources: Connect with Jennifer on Linked In Learn More about The Salted Edge

Hormone Clinic Marketing for Wellness Practitioners In this episode, we’re talking about marketing hormone replacement therapy – an increasingly competitive service area! So if you’ve been thinking that HRT is what you need to be marketing, listen in as host Jennifer Orechwa sits down with Jody Felson Layne, co-founder of Accelerated Medical Practices, to dive deep into her journey and expertise that have revolutionized hormone clinic growth. Jody shares her transformational career path—from her pivotal role at the Florida Center for Hormones and Wellness to launching AMP with a laser focus on optimizing both patient care and business success. Listeners will gain firsthand insights into how AMP’s proven blueprint, strategic marketing, and hands-on mentorship are helping clinics bypass the costly learning curve and achieve rapid, sustainable growth—all while maintaining a passion for quality patient care. You’ll Learn: Discover how Jody’s unique background and hands-on experience make her a trusted expert in scaling hormone clinics. Learn about AMP’s proven blueprint that accelerates clinic growth by combining optimized operations, precision marketing, and expert mentorship. Understand the evolving landscape of hormone clinic management, including common pitfalls and strategic solutions tailored for today’s market. Explore actionable strategies to transform your practice into a thriving, 7-figure business without sacrificing patient care. Get an exclusive preview of AMP’s tools, including the Hormone Clinic One-Day Evaluation and their upcoming webinar, designed to empower clinic owners with a clear, no-guesswork roadmap for success. Resources: Connect with Jody on LinkedIn Visit Accelerated Medical Practices Jody’s Offer for Worth Your Salt Listeners!

Boutique Fitness Studio Owners, It’s Time to Grow! If you’re a boutique fitness studio owner or wellness practitioner struggling to convert inquiries into paying clients, turn trial members into long-term clients, or create a marketing system that actually works, host Jennifer Orechwa is here to help you get over that hurdle! In this episode of Worth Your Salt, Jennifer talks with Seran Glanfield, founder of Spring Three, business consultant and marketing expert who helps boutique fitness studio owners attract more clients, improve retention, and implement time-saving systems to scale their businesses. In this conversation, she breaks down the biggest marketing mistakes that keep studios stuck, how to position your business to stand out in a crowded market, and the simple systems that will help you grow without burnout. If you’re ready to take control of your marketing, improve conversions, and build a thriving, profitable studio, this episode delivers! You’ll Learn: How to attract high-value clients who are ready to commit The biggest mistakes studio owners make in their follow-up process—and how to fix them Why your website gets visitors but no bookings (and how to change that) Simple automations and systems to save time while growing your business The secret to turning free trials into long-term memberships Resources: Visit  the Spring Three Website Learn more about Thrive, Seran’s program to build and grow your boutique fitness studio business. Follow Spring Three on Instagram Follow Spring Three on LinkedIn

In this episode of Worth Your Salt, host Jennifer Orechwa sits down with sales guru Cyndi Padilla of Gain The Edge to explore how wellness practitioners can master authentic sales strategies that align with their values and elevate the client experience. Cyndi shares practical tips, mindset shifts, and proven methods to help wellness professionals embrace sales as a tool for service, connection, and growth. This conversation emphasizes the importance of sales skills not just for growing a business but also for ensuring that the people who need life-changing wellness solutions can discover and benefit from them. You’ll Discover A New Perspective on Sales: Learn why developing sales skills is essential for wellness practitioners and how to reframe sales as an act of service. Practical Sales Strategies: Discover key elements of authentic, trust-based sales conversations that resonate with wellness clients. Overcoming Common Challenges: Get actionable advice for handling objections like “I can’t afford that” with empathy and confidence. Sustainable Growth Systems: Hear how scalable sales systems can help you grow your practice while avoiding burnout and staying aligned with your mission. Resources Connect With Cyndi on LinkedIn Visit Gain The Edge online Join the free Gain The Edge Facebook Group Get Cyndi’s recorded “2-Step Close” training!

In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients. Megan shares how small business owners—especially in the health and wellness space—can boost local visibility, streamline online booking, and build authentic engagement without sacrificing time or sanity. From demystifying local search rankings to simplifying social media and online reviews, Megan offers practical solutions for growing your practice while keeping your focus on client care. If you’re ready to leave digital chaos behind and finally create a marketing system that works for you, this episode is packed with insights you don’t want to miss. What You’ll Learn From Megan in This Episode: Why Google Business Profile alone isn’t enough — and how to truly stand out in local search to attract more clients. How to simplify online booking systems to reduce double bookings, missed calls, and scheduling headaches. Actionable ways to manage social media & reviews without burning out or feeling like you need to be online 24/7. How integrated digital tools (like Thryv) can help wellness practitioners automate key processes and reclaim valuable time. The Thryv Health Engagement Score Time Code Highlights 01:17  Introduction of guest Megan Belanger of Thryv03:53 What Thryv’s acquisition of Keap means for wellness practitioners04:34 Why wellness practitioners struggle with local search visibility05:05 Google Business: the “relevance, distance, and prominence” framework06:32  Choosing digital tools while staying HIPAA compliant08:22 Common pitfalls in online scheduling and how to solve them10:23 Managing social media & reviews without burning out11:57  Best practices for engaging with client reviews to boost SEO14:55 How optimizing local search directly increases foot traffic and inquiries18:41  Thryv’s Health Engagement Score21:05 The positive ripple effect of implementing smooth online booking24:08 Small wins & automation tips26:19 Overcoming mindset barriers to embracing digital tools28:40 How Thryv helps improve local search rankings beyond Google profiles31:28 How to respond to negative reviews professionally33:19 Using AI tools for review responses + adding SEO-friendly keywords34:26 Small steps to boost visibility without a complete overhaul36:58 Success story: Practitioner skyrockets laser hair removal bookings Resources Connect With Megan on LinkedIn Get your Health Engagement Score Learn More about Thryv Try Now! Thryv Product Tour