The MarTech.org podcast

Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024.Hosted by:Alicia ArnoldManaging Director, ak arnoldMike KaputChief Content Officer, Marketing AI InstituteTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org

Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cookies. This podcast was originally aired during the MarTech Conference, Spring 2024.Hosted by:Angelina EngVP, Measurement, Addressability & Data Center, IABKen ZachmannCEO, Diverge Digital MediaTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org

Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosts Natalie JacksonDirector of Demand Generation, CBIZBrian McKennaVP of CRM, DMi PartnersTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org

In this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet’s Senior Vice President, Commercial Operations, and Kim Davis, editorial director at MarTech,  explore crucial factors impacting commercial operations and how businesses adapt to stay competitive. Tune into the podcast and learn:● Dun & Bradstreet's secret to ensuring they are doing everything they can to improve the client experience.● Three ways to improve operations with data-driven strategies.● How to best support the changing business needs happening around you.

In this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.Tune into the podcast and learn:● The importance of a solid data foundation for customer experience.● Marketing's evolving role in shaping CX.● How to keep up with emerging technologies like generative AI like ChatGPT.

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation, and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.In this episode of the MarTech.org podcast: Data Makes the Difference, Sally Slarke, Dun & Bradstreet’s SVP of digital audiences, and Kim Davis, editorial director at MarTech, discuss how brands connect directly with customers – regardless of whether they are buying for themselves or on behalf of their companies.Tune into the podcast and learn:● How to track buyer behavior before giving up their first-party data.● Where data comes into play when it comes to personalization and ABM.● How companies use data to reevaluate and reshape their advertising budget strategies.

In this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.Tune into the podcast and learn:● The importance of a solid data foundation for customer experience.● Marketing's evolving role in shaping CX.● How to keep up with emerging technologies like generative AI like ChatGPT.

What do craft beer, food delivery, and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. In this installment of the MarTech.org podcast, Kim Davis, editorial director at MarTech, and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer's journey has transformed significantly in recent years, forcing marketers/sellers to reach buyers in new ways.In this new reality, there is an intelligence aspect of ensuring marketers work smarter on top of working harder that will help drive success. What does the data say?