Facts Not Feelings with Brooke C. Furniss
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© 2025 Facts Not Feelings with Brooke C. Furniss
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Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/
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🚗 AI is transforming automotive retail—is your dealership ready? In this episode of Facts Not Feelings, I sit down with David Marod, founder of Contactter AI, to explore how AI is reshaping dealership operations, streamlining customer engagement, and boosting lead conversion. 🤖 AI isn’t here to replace humans—it’s here to enhance efficiency, eliminate repetitive tasks, and improve customer experiences. But with so much AI hype, how do you separate facts from fiction and successfully implement...
🚨 Is Playing It Safe Holding Your Business Back? 🚨 Taking risks doesn’t have to be reckless! Jordan Furniss, a serial entrepreneur, reputation expert, and Founder of Alfa Phox, joins Brooke Furniss to break down: ✅ How to take smart risks & avoid costly mistakes ✅ The power of online reviews & customer trust ✅ Why reputation management is your secret growth weapon 🚀 Whether you're a dealer, business owner, or entrepreneur, mastering risk-taking and digital reputation is key to long-te...
🚗 The automotive industry is evolving fast! Are you keeping up? Join me, Brooke Furniss, and Tim Cox, Co-Founder of CarNow, as we dive into the biggest shifts in car buying, leadership, and technology in today's automotive world. From rising interest rates to AI-driven solutions and the secret to high-performing dealerships, we break down Facts Not Feelings. 🔑 Main Takeaways: 1️⃣ Selling Cars the Way Customers Want to Buy – Why payment shopping is dominating the market and how top dealers are...
AI is transforming the automotive industry—are you ready to embrace the future? In this episode of Facts Not Feelings, Brooke Furniss sits down with Rich Sands, CEO of Stella Automotive, to explore how AI is reshaping dealership operations. From booking service appointments to providing seamless customer interactions, learn how automotive-specific AI solutions are making dealerships more efficient, profitable, and customer-friendly. 👉 3 Main Takeaways: 1️⃣ AI Enhances Efficiency: Handle repet...
🚀 Dive into the transformative world of automotive advertising with Facts Not Feelings. This week, Brooke Furniss and James Klaus, President of Loon Advertising, unpack how streaming TV is revolutionizing the way dealerships engage with customers. From advanced targeting to clean room data analysis, discover strategies to boost ROI and reach your ideal audience. Main Takeaways: 1️⃣ Advanced Targeting: Learn how streaming TV outshines traditional ads with precise audience targeting. 2️⃣ Dat...
Does your dealership see vendors as partners or just another expense? 🚘 In this episode of Facts Not Feelings, Brooke Furniss sits down with Joe Akers, NADA veteran and NADA 20 Group Moderator, to discuss how dealers can better navigate vendor relationships and unlock their true potential. From identifying hidden costs to leveraging overlooked data, this conversation will change how you approach vendor partnerships. Key Takeaways: 1️⃣ Discover the hidden costs of misaligned vendor relationshi...
Are you ready to take your dealership's social media strategy to the next level? 🚗✨ In this episode of Facts Not Feelings, Brooke chats with Nathaniel Greklek of Mohawk Auto Group, the mastermind behind viral campaigns like The Dealership series. Discover how Mohawk has redefined automotive branding, built trust with their community, and leveraged social media to boost sales and visibility. 3 Main Takeaways: Build Trust Through Authentic Content: Showcase your team, community involvement, ...
🚗 Discover the secrets to turning your dealership's BDC (Business Development Center) into a powerhouse of efficiency, customer satisfaction, and revenue generation. In this episode of Facts Not Feelings, Brooke Furniss is joined by Shawn Armour, founder of BDC Alchemy, to break down proven strategies that dealerships can implement immediately to align departments, leverage technology, and create lasting results. Main Takeaways: 1️⃣ Why alignment between BDC and other departments is crucial f...
What if buying a car was as easy as scrolling through your favorite app? 🚘 In this episode of Facts Not Feelings, host Brooke Furniss welcomes Brian Kramer, EVP of Cars Commerce, to discuss the digital revolution in automotive sales. From seamless integration to AI-powered customer service, learn how the industry is transforming car buying into a frictionless journey. 🔍 What You'll Learn: Seamless Integration: Connecting online browsing to in-store experiences is crucial for dealerships to...
🚨 CDK Cyber Attack: What Every Dealership Needs to Know! 🚨 In this episode of Facts Not Feelings with Brooke C. Furniss, we dive into the aftermath of the CDK cyber attack—the largest data breach in automotive history. Brooke is joined by Laurie Halter, founder of Charisma Communications, to explore how the attack exposed vulnerabilities, disrupted an entire industry, and reshaped the way dealerships think about cybersecurity. 📌 Key Takeaways: 1️⃣ The Ripple Effect: Learn how the attack paral...
🚗 Join Brooke Furniss and special guest Kelly Reis in this Facts Not Feelings episode as they dive into the transformative power of dealership design on customer experience and operational efficiency. Kelly, founder of Arreis, shares expert insights into maximizing ROI, boosting customer satisfaction, and building community connections—all starting with strategic dealership planning. Discover the small yet critical design choices that save time, increase sales, and build customer loyalty. 🔍 ...
In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to dealership success and how transparency builds unshakeable trust with customers. Discover how to implement effective training strategies to boost sales, improve customer relationships, and thrive in the ever-evolving automotive landscape. Learn from Don's ...
🚗 Welcome to a new episode of "Facts Not Feelings," where today’s episode we dive into how organic social media is revolutionizing the automotive industry! Join our host, Brooke Furniss, and expert guest, Robin Wilson, Founder of SCP Agency, EPIC BDC, Social Grenade, as they discuss the most effective social media strategies for automotive salespeople. Learn how to engage with potential buyers and create content that resonates and converts! 🔍 What You'll Learn: Social Media Beyond Ads: Disco...
🚗 Welcome to a new episode of "Facts Not Feelings," where we're joined by Raymond Scarpelli from Ray Auto Group, discussing how their dealership is more than just a place to buy cars—it's a pivotal community hub! Dive into how Ray Auto Group fosters community engagement, nurtures long-term careers, and sets new standards in customer relations. Don't miss Raymond's insights on integrating community service seamlessly into business models, enhancing customer service, and staying ahead in the au...
🚗💡 Welcome to another episode of Facts Not Feelings! Today, we're diving deep into the future of automotive training with a special focus on artificial intelligence. Join host Brooke Furniss as we explore how AI is revolutionizing the way dealerships train their staff, making learning faster, smarter, and more personalized. 🌟 👤 Special Guest: Ben Choder, CEO of CallRevu, joins us to discuss the transformative impact of AI on automotive training. Learn how AI tools are specifically designed t...
🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth 🔍 What You'll Learn: Strategies for Utilizing First-Party Data: How to transform your business strategy with accurate and actionable data. Insights from Indust...
In this thought-provoking episode of 'Facts Not Feelings', join your host, Brooke C Furniss, as we delve into how perception shapes our reality. Subscribe now and never miss an episode! Journey with Brooke from a small town to Hiroshima, uncovering the power of perceptions and the richness of individual realities. This episode challenges your understanding, promotes facts over feelings, and encourages understanding before passing judgment. Tune in and let's explore the unseen layers of realit...
In this episode of the 'Facts Not Feelings' podcast, host Brooke Furniss and special guest Micah Birkholz, Director of Sales at VistaDash, discuss the major takeaways from the Digital Marketing Strategies Conference (DMSC) and Dealer Knows Summer Camp. Discover the lessons learned and how they can be applied to current marketing strategies, from the power of play and resilience to the future of AI in customer journeys. This episode is a must for anyone interested in digital marketing strategi...
Welcome to another educational episode of "Facts Not Feelings". In this week's episode, "Driving Success: Alan Krutsch Decodes the Power of a Brand Promise", we're venturing into the intriguing world of business branding. Our esteemed guest, Alan Krutsch, Director of Marketing & Industry Relations at FUSE Autotech, generously shares his insight into the profound impact of a brand promise on an organization's trajectory. During our discussion, Alan breaks down the strategies utilized at FU...
In this thought-provoking episode of Facts Not Feelings, we're joined by Dave Foy, a visionary in Fixed Ops Leadership and the founder of Fixed Ops Mastermind. We delve deep into the established norms of Fixed Ops leadership and management and how they can be challenged. We explore Dave's revolutionary approaches, discussing the transformative power of leadership, its impacts on team dynamics, inclusivity, and the overall future of Fixed Ops. We'll navigate through the landscapes of emerging ...
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