The Culture Profit

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode61- - - - -EPISODE DESCRIPTION:With a professional background in counseling, Justine Froelker created a structure for improving mental and emotional well-being in the workplace. Check out this episode to improve your workplace and yourself.- - - - -TODAY'S GUEST:A licensed Professional Counselor with 25+ years of experience, Justine Froelker equips individuals and teams to live and lead with courage, authenticity, and resilience through her Courage is Built Here™ curriculum. An accomplished author of 12 books and two-time TEDx speaker, she inspires global audiences with keynotes, retreats, and trainings. Rooted in faith, Justine lives in St. Louis with her husband, two dogs, and hundreds of butterflies she raises each season.Follow Justine Froelker on LinkedIn: https://www.linkedin.com/in/justinefroelker/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode60- - - - -EPISODE DESCRIPTION:In the ongoing journey of Matt and Crista’s building a tech start up, they share some key growth moments- opening the first Mobrium company office and hiring a talented Head of Sales leader. They also dive deep into personal stories of balancing life with 5 kids and growing their bootstrapped business.- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode59- - - - -EPISODE DESCRIPTION:U.S. Veteran and sales expert, Zac Crane, left a stable job to pursue a deep-seated call to serve in the army. Now a Head of Sales at Mobrium, Zac shares why veterans are good hires and advice for veterans on continued learning to successfully bridge the gap between military discipline and the civilian job market. - - - - -TODAY'S GUEST:Zac grew up in Boise, Idaho, where sports and service shaped much of his early life. After playing football and serving an LDS mission, he graduated from Utah State University and was commissioned as an Explosive Ordnance Disposal (EOD) Officer in the U.S. Army. The experience taught him how to stay calm under pressure, lead through uncertainty, and solve complex problems quickly.When his time in uniform ended, Zac chose to focus on his family and establish roots back in beautiful Cache Valley. His love of people and problem-solving naturally led him into SaaS sales, where he discovered a new passion for helping organizations address real challenges with simple and meaningful solutions. And he’s only one semester away from completing his MBA at Utah State University.Follow Zac Crane on LinkedIn: https://www.linkedin.com/in/zacharycrane- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode58- - - - -EPISODE DESCRIPTION:Talent expert, Tom Kobayashi, helps Japanese workplaces adapt, balancing deep-rooted traditions like lifetime employment and group harmony with new demands for diversity and flexibility. Listen to the conversation for a roadmap to understanding Japan's evolving corporate culture.- - - - -TODAY'S GUEST:Tom is a Talent Development Strategist in Tokyo who helps organizations strengthen leadership, engagement, and culture. Drawing on a career that’s taken him from banking and audit to learning and development, he’s passionate about how people grow, connect, and perform across cultures. Tom brings a curious, forward-looking perspective on what it takes to create workplaces where people and businesses thrive.Follow Tom Kobayashi on LinkedIn: https://www.linkedin.com/in/tomkobayashijapan- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode57- - - - -EPISODE DESCRIPTION:Tired of feeling "gotcha'd"? Craig Taylor is changing cybersecurity training from a punishment to a positive, gamified experience. His mission is to empower employees, not shame them, making everyone a stronger link against cyber threats.- - - - -TODAY'S GUEST:Craig Taylor is a 30-year cybersecurity veteran and Certified Information Systems Security Professional (CISSP) since 2001. He is the co-founder and CEO of CyberHoot, a cybersecurity training platform built to teach cyber literacy through positive reinforcement, gamification, and automation, particularly for SMBs to Enterprises, and MSPs or MSSPs, and their clients.Throughout his career, Craig has led cybersecurity programs across diverse sectors, including web hosting (CSC), financial services (J.P. Morgan Chase), and manufacturing (Vistaprint). He also leads a growing virtual CISO practice that has delivered strategic security guidance and compliance programs to more than 50 companies across multiple industries.Beyond the boardroom, Craig is a Toastmaster, a committed Rotarian in Portsmouth, NH, and a passionate fundraiser for cancer research. He has raised over $150,000 for Dana-Farber through 11 years of riding in the Pan-Mass Challenge.Follow Craig Taylor on LinkedIn: https://www.linkedin.com/in/craigmtaylor/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode56- - - - -EPISODE DESCRIPTION:With return to office mandates, diminishing remote work, and a growing appetite for hybrid, how do teams stay connected and engaged? Organizational strategist Michael Franco shares real life tips that lead to massive improvements in connection and productivity.- - - - -TODAY'S GUEST:Michael Franco is an Organizational Design strategist helping startups build and realign teams for clarity, connection, and scale. After consulting for brands like Coca-Cola and Wells Fargo, he now focuses on growing early-stage companies. As founder of Quokka Hub, he leads with scalable people strategies focused on communication, alignment, and culture.Follow Michael Franco on LinkedIn: https://www.linkedin.com/in/michaelrfranco/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode55- - - - -EPISODE DESCRIPTION:In this in-depth episode, talent expert, Andrea Hoffer, shares her Dream Hire Framework—a five-stage process (Define, Reach, Engage, Assess, Motivate) for hiring and developing highly engaged and productive teams.- - - - -TODAY'S GUEST:Andrea Hoffer is a Talent Acquisition & Management strategist and founder of aha! Talent Experts. With over 30 years in recruitment and nearly two decades as a business owner, she helps companies improve hiring processes, align recruitment with culture, and build strong employer brands. A Certified AI Consultant, keynote speaker, and author of Hire Higher, Andrea combines tech and human insight to streamline hiring, optimize onboarding, and build high-performing teams.Follow Andrea Hoffer on LinkedIn: https://www.linkedin.com/in/andreahoffer/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode54- - - - -EPISODE DESCRIPTION:If your job feels like a bad relationship, this episode is your career therapy session! Join us as Renee Marchak, a career coach and HR expert, reveals the 11 engagement drivers that unlock individual happiness and team success.- - - - -TODAY'S GUEST:Renee’s HR journey began in 1996 when I answered a newspaper ad looking for a “people person.” She faxed in her resume and landed a job as a headhunter, now called an executive recruiter. Since then, she’s worked across all areas of HR, but for the past 15 years, she has focused on career development and employee engagement. After experiencing toxic workplaces and seeing too many talented people feel stuck, Renee made it her mission to make work better. Today, she helps people and organizations align with the 11 Engagement Drivers for Employee Happiness - because engagement drives results.Follow Renee Marchak on LinkedIn: https://www.linkedin.com/in/renee-marchak- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode53- - - - -EPISODE DESCRIPTION:Cary Prejean, Founder and CEO of Strategic Business Advisors, reveals how the Predictive Index Assessment can improve teams’ communication by uncovering individual motivation drivers.- - - - -TODAY'S GUEST:Cary Prejean is the founder and CEO of Strategic Business Advisors, with four decades of experience helping over 400 small to mid-sized businesses systemize operations and double net income within 9–12 months. A CPA with a degree in accounting, Cary provides real-time KPI dashboards and monthly reports to simplify financial management. He is a certified ontological coach, a Predictive Index partner, and has taught at four Louisiana universities. Cary also speaks publicly, has authored three books, and works with clients across the U.S. in industries ranging from e-commerce to healthcare. Cary is also a cyclist, baker and married with 4 kids and 6 grandkids.Follow Cary Prejean on LinkedIn: https://www.linkedin.com/in/caryprejean/- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode52- - - - -EPISODE DESCRIPTION:Change is hard—but necessary to stay competitive. Ernest Davis walks us through the four stages of his CHORD framework to help leaders manage transitions smoothly while keeping teams aligned and engaged.- - - - -TODAY'S GUEST:Ernest is the creator of the CHORD Framework™, a multidisciplinary approach to human-centered change management that empowers organizations to lead with empathy, clarity, and strategy. As Principal at Chapel & Wolfe, he helps companies drive sustainable change adoption by focusing on the people most impacted. With a background in IT enablement, enterprise learning, and consulting, Ernest transforms complex transformations into practical, people-first strategies that deliver lasting impact.Follow Ernest Davis on LinkedIn: https://www.linkedin.com/in/edavis1911- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode51- - - - -EPISODE DESCRIPTION:Sean Glaze, Sticky Cultures Founder, shares the foundation and building blocks to having a workplace environment where team members stick to values and stick up for each other.- - - - -TODAY'S GUEST:Sean Glaze is a sought-after leadership and workplace culture speaker, who gained valuable insights on turning talent into teamwork as a successful basketball coach. He travels around the country to share those actionable lessons.  Sean’s engaging conference leadership keynotes and custom team building programs have helped clients like Cisco, John Deere, the CDC, and Emory University to increase collaboration, boost productivity, and build Sticky Cultures that inspire more profitable teamwork. Sean’s books, Rapid Teamwork, What Effective Leaders DO, The 10 Commandments of Winning Teammates, and Staying Coachable are entertaining parables that accelerate the growth of leaders and teams!Follow Sean Glaze on LinkedIn: https://www.linkedin.com/in/seanglaze- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode50- - - - -EPISODE DESCRIPTION:Matt and Crista celebrate 50 episodes of The Culture Profit with some favorite memories from the show and share what they’ve been up to running their tech company, Mobrium.- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode49- - - - -EPISODE DESCRIPTION:Can anyone learn to lead well? Jill Felska, Founder of Want To Work There shares what traits the best leaders have in common and how you can improve as a manager.- - - - -TODAY'S GUEST:Jill Felska is the founder of Want To Work There and the creator of Training for the Modern Manager. She's spent the last 15-years learning everything under the sun about building better workplace cultures and is on a never-ending mission to get practical, actionable tools into the hands of as many passionate culture creators as possible.Follow Jill Felska on LinkedIn: https://www.linkedin.com/in/jillfelska- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode48- - - - -EPISODE DESCRIPTION:Culture15 founder Charlie Coode reveals how technology, particularly AI, is revolutionizing the way organizations define, diagnose, and track their culture for tangible results.- - - - -TODAY'S GUEST:Charlie Coode is the founder of Culture15, a SaaS platform that helps organisations measure and manage culture as a driver of performance. With a background in the military, executive leadership at GE, and over a decade in culture consulting, Charlie brings deep expertise in aligning culture with strategy. Since launching Culture15, he’s helped 55+ companies embed culture into business success. A thought leader and London Business School guest lecturer, Charlie champions culture as a business priority, not just a HR priority.Follow Charlie Coode on LinkedIn: https://www.linkedin.com/in/charliecoode- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed, and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode47- - - - -EPISODE DESCRIPTION:Parker Hansen, VP of People, shares the secret to balancing policy and autonomy to support hyper-growing safe software and devices company, Gabb.  - - - - -TODAY'S GUEST:Parker Hansen is the VP of People at Gabb, the maker of the safest software and devices for kids and teens. From the diverse food city Fresno, California, Parker came to Utah and started his HR career. In the past, he did operations in athletic administration, which kept his love of sports at the forefront. He still enjoys playing sports, especially with his kids, in hopes that his knees hold out when they’re older. He loves finding the intersection of people and process and how they can be mutually beneficial.Follow Parker Hansen on LinkedIn: https://www.linkedin.com/in/parker-hansen-04418372- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode46- - - - -EPISODE DESCRIPTION:VP of Employee Experience at Crumbl, Josh Olofson, shares how he has mixed Crumbl’s values into every employee initiative for a winning company culture recipe.- - - - -TODAY'S GUEST:As the VP of Employee Experience at Crumbl, Josh leverages his personal passion for forging meaningful connections to drive business results. He previously served as the Head of Talent & Culture at Traeger Grills and Head of Recruiting & Culture at Crest Financial, a tech startup. He graduated from the University of Utah with a degree in Business Management, despite being an avid BYU fan.Follow Josh Olofson on LinkedIn: https://www.linkedin.com/in/josh-olofson- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode45- - - - -EPISODE DESCRIPTION:Employer branding expert, Britta Blanski, teaches why sharing online is good for your career and your employer. Learn why your voice matters and how to empower employees to share theirs.- - - - -TODAY'S GUEST:Britta believes the personal is professional and that everyone should have the opportunity to share their unique career experience online. Weaving together 10+ years of experience communicating and sharing intercultural experiences, storytelling, and education she helps leaders define their voice and confidently share it online in order to reflect their employer brand, personal brand, and connect with the right people. Working with individuals and teams Britta provides workshops and coaching so anyone can lead by example to share a truly authentic and employee-centric employer brand.Follow Britta Blanski on LinkedIn: https://www.linkedin.com/in/brittablanski- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode44- - - - -EPISODE DESCRIPTION:Recruiting for the Seattle Seahawk franchise, Brea Gulley reveals what it’s like working in HR for an NFL organization and shares actionable advice for working in the industry.- - - - -TODAY'S GUEST:Brea Gulley leads recruiting and employee experience efforts for the Seattle Seahawks. She is a dedicated HR professional who finds joy in creating impactful relationships with local Universities and gameday staff. She is known for speaking with students about her career journey and how they can stand out during the application process. Brea has invested her time to showcase the importance of communication between an employer and it's candidate pool. During Seahawks season she also works to find new opportunities to improve the employee experience at Lumen Field Stadium.Follow Brea Gulley on LinkedIn: linkedin.com/in/brea-gulley-2b89aa140- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium. 👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode43 - - - - - EPISODE DESCRIPTION: Talent acquisition experts, Sarah Bradshaw, Marcus Paiz and JD Conway give the insider tips to landing your dream job. - - - - - TODAY'S GUESTS: Sarah Bradshaw is the Senior Talent Acquisition Manager at Mangomint, a leading software company for salons and spas, where as the founding recruiter, Sarah has played a key role in building and scaling high-performing teams. Outside of work, Sarah enjoys hitting the gym, crocheting, and indulging in reality television, especially anything on Bravo. Follow Sarah Bradshaw on LinkedIn:  https://www.linkedin.com/in/sarahmbradshaw Marcus Paiz is a Senior Technical Talent Partner at NetDocuments (Legal Tech company) with expertise in scaling high-performing teams across the tech and SaaS industries. He has a wife and three kids and enjoys doing graphic/web design on the side, gaming, and reading/listening to audiobooks. Follow Marcus Paiz on LinkedIn:  https://www.linkedin.com/in/marcuspaiz J.D. Conway is the Senior Director of Talent Acquisition at Trucordia, A top 20 U.S. insurance brokerage headquartered in Lindon, Utah. He is also the founder of multiple organizations including TRAC Talent, and Nimbus Investment Partners and is a member of the Forbes Human Resources Council. Follow J.D. Conway on LinkedIn:  https://www.linkedin.com/in/jdconwaytalent - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance

This episode is sponsored by Mobrium. Win Glassdoor, Indeed and more with Mobrium. 👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode42 - - - - - EPISODE DESCRIPTION: Purple’s Employee engagement specialist, Kourtney Hernandez, offers valuable insights into how to elevate company events through utilizing feedback, thinking outside the box, and getting buy-in from leadership.  - - - - - TODAY'S GUEST: Kourtney Hernandez thrives on creating events and experiences that leave lasting impressions. A skilled events and communications specialist, she’s made her mark at Purple by planning celebrations for over 2,100 attendees, launching the company’s largest corporate values event, and designing recognition platforms that elevate employee engagement.  Her expertise spans event strategy, internal communications, and branding, all driven by her passion for building connections and boosting morale. She has spent the past four years at Purple, learning from inspiring leaders and honing her craft. Kourtney is also a proud mom of two kids, one angel baby, and a very old cat. Married to her best friend, Esteban, since 2016, she’s grateful for a partner who supports her personal and professional goals. Follow Kourtney Hernandez on LinkedIn: https://www.linkedin.com/in/kourtney-hernandez-61012a95 - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance