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ThinkInsideTheSquare

Author: Becca Harpain

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Welcome to "Think Inside the Square," the podcast where practical meets creative in the world of Squarespace websites. Join your host, Becca Harpain, a Squarespace 7.1 expert, as she unveils the secrets to crafting exceptional websites that are uniquely yours.

In each concise episode, Becca shares her expert knowledge and insider tips to help you navigate the intricacies of Squarespace with ease. Whether you're a seasoned user or just getting started, this podcast is your go-to resource for transforming your website into a captivating online presence. 

Forget complicated jargon and technical overwhelm – "Think Inside the Square" takes a fun and casual approach, making it accessible to everyone. Becca's conversational tone makes you feel like you're chatting with a friend as she guides you through practical steps to create a Squarespace website you can truly be proud of. 

From design inspiration to SEO tricks, Becca covers it all, demystifying the process and empowering you to take control of your online presence. Each week, tune in to discover new strategies, quick hacks, and creative ideas to elevate your Squarespace game. 

So, if you're ready to unleash your website's potential, join Becca Harpain on "Think InsidetheSquare." Get ready for an engaging and educational podcast that will empower you to build a stunning Squarespace website that captures hearts and converts visitors into loyal fans.

42 Episodes
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Ever wondered why some Squarespace sites instantly give off a sleek, professional vibe while others...don't? It's all in the details, I'm ready to walk you through the nuances that can elevate your website from standard to standout. In this episode of Think Inside the Square, I'm sharing the five settings that al ot of new Squarespace users overlook —those nifty tricks that separate the pros from the amateurs. From branding your browser tab with a customized favicon to designing a 404 error page that turns a dead end into a delightful detour, I've got your back. I'm dishing out all the how-tos, peppered with creative ideas to ensure every inch of your site reflects your brand's unique flair.So, don’t just settle for a live site; let's give it some life! Check out the full episode for a treasure trove of insights that promise to polish your online presence. Remember to swing by our website for a written transcript and all those handy resources I mentioned—because a little extra never hurt!📝Full show notes: https://insidethesquare.co/podcast/41🎧  Past episodes→ https://insidethesquare.co/podcastSupport the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Squarespace is a fantastic platform for creating beautiful websites, but what if you don't have a design background? Fear not! In this episode of Think Inside the Square, you’ll learn my top 7 design tips to help you create a Squarespace website that looks polished and professional, even if you're a complete beginner, or an ex gas station sandwich gal like me 😉📝Full show notes: https://insidethesquare.co/podcast/40🎧  Past episodes→ https://insidethesquare.co/podcastSupport the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Landing pages are like targeted billboards capture visitor attention and drive them towards a specific action – think freebie sign-ups or product purchases. This episode of Think Inside the Square unveils 3 key strategies that skyrocketed my landing page conversion rate from 3% to over 23% (yes, you read that right!).  For a transcript of this episode along with the links to any resrouces mentioned, visit https://insidethesquare.co/podcast/39Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
In this episode of ThinkInsideTheSquare, we're "cracking the code" on the essential languages that shape your Squarespace site: CSS and JavaScript. I'll be unraveling why these languages are key to understanding the functionality and aesthetics of your website. We'll explore why customizing with CSS is my go-to and share a personal tale of JavaScript gone wrong to caution you on its complexities. Plus, I'll provide insider info on reliable JavaScript developers for Squarespace and offer a special guide filled with must-use CSS codes. Get ready to transform your Squarespace website from good to exceptional!For a transcript of this episode and a link to all the resources mentioned, visit https://insidethesquare.co/podcast/38Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Can AI really build you a good website? Squarespace thinks it can. In this episode of ThinkinsideTheSquare, we’ll be taking a closer look at Squarespace Blueprint, the AI template builder Squarespace created to help you build a website lightning fast.You’ll learn about the setup process, the content creation process, and how I plan to incorporate this into my own website creation process.- - -🤖 Free Squarespace AI prompt guide: https://insidethesquare.co/prompt- - -For a transcript of this episode a long with a link to any resources mentioned, visit  https://insidethesquare.co/podcast/37- - -❤️ Like this episode? Buy me a coffee to say thanks! ☕ https://buymeacoffee.com/insidethesquare- - - 💻 Learn more about Squarespace → https://insidethesquare.co - - - The term "Squarespace" is a trademark of Squarespace, Inc. This video was not approved or endorsed by Squarespace, Inc. I just really love their platform ♥#AI #websitebuilding #Squarespace #technology #artificialintelligence #webdesign #digitalmarketing #automation #webdevelopment #onlinemarketing #SquarespaceReview #AItechnology #webdesigner #webdeveloper #techreview #AIwebdesign #websitetools #onlinebusiness #SquarespaceBlueprint #digitalstrategySupport the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
This episode of Think Inside the Square empowers Squarespace users to craft website copy that resonates! Host Becca Harpain unlocks the secrets of storytelling, transforming your brand voice and turning visitors into fans.Find Your Brand Voice & Become a Narrative Master: Discover techniques to define your brand personality and craft engaging content.The Hero's Journey Framework: Learn how to position your website visitors as the hero and your product/service as the guide, using this powerful narrative structure.Weave Emotion into Every Word: Explore strategies to tap into human emotions and forge a deeper connection with your audience.From Homepage to Blog Posts: Master storytelling techniques for key website sections like homepage, about us page, and blog posts.Unleash the Power of Storytelling Today!This episode equips you to infuse your Squarespace website with captivating narratives. Visit insidethesquare.co/podcast for a transcript of this episode and the links to any resources mentioned.Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Ever felt like you're grappling with a foreign language while setting up your Squarespace site? In this episode of Think Inside the Square, we'll dive deep into the world of Squarespace lingo, making sense of those confusing terms you keep seeing online. We'll break all that techie jargon down in a way that's easy to understand. From computer basics like browser, server, and domain, all the way to Squarespace specifics. You'll learn what "config" means, where to access your hamburger, and so much more.So, ditch the confusion and stop feeling lost in translation! Hit play on this episode of Think Inside the Square and join Rebecca on a jargon-busting adventure.  By the end, you'll be speaking Squarespace like a pro and ready to conquer your website building goals.Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Welcome to Think Inside the Square, your go-to podcast for all things Squarespace! In this episode, we're diving deep into the world of Squarespace blogs and SEO, so you can supercharge your website's visibility and connect with your audience like never before.Learn why having a blog on your Squarespace site is a game-changer for attracting visitors and establishing your expertise in your industry.You'll learn how to choose the right topics to talk about, the perfect keywords to optimize for, and about the magic of internal links and categories/tags to enhance your site's rank while improving user experience. By the end of this episode, you'll have the tools and know-how to take your Squarespace blog to the next level.Don't forget to subscribe for more Squarespace insights, and check out the show notes at Ihttps://insidethesquare.co/podcast/34 for additional resources. Here are some important chapters from this episode: 02:22 Establishing Expertise and Building Trust:In this chapter, we delve into why having a blog on your Squarespace website is more than just a trend—it's a powerful tool for showcasing your expertise and earning the trust of your audience. Learn how consistent, high-quality blog content can position you as a leader in your industry and foster stronger connections with your customers.03:41 Elevating Your Blog's Visibility on Google:Get ready to uncover the secrets of SEO as we explore how to boost your Squarespace blog's visibility on Google. From understanding the basics of search engine optimization to implementing advanced strategies, this chapter will equip you with the knowledge and tools you need to climb the ranks and attract more visitors to your website.06:01 Creating Quality Content & Tips for Crafting SEO-Friendly Blog Posts:Crafting compelling blog posts that resonate with your audience and rank well on search engines is an art—and in this chapter, we're sharing our top tips for mastering it. Discover how to strike the perfect balance between informative content and SEO optimization, ensuring that your Squarespace blog posts not only engage readers but also climb higher in search results.04:42 Choosing the Right Terms to Boost Your SEO:Keywords are the cornerstone of SEO, but choosing the right ones can be a challenge. In this chapter, we demystify the world of keywords and show you how to identify the terms that will supercharge your Squarespace blog's SEO performance. Whether you're a beginner or seasoned pro, you'll learn practical strategies for finding the perfect keywords to attract your target audience.07:02 Optimizing Titles and Descriptions:Your blog post titles and descriptions are like the cover of a book—they need to grab attention and entice readers to click. In this chapter, we'll dive into the art of crafting compelling titles and descriptions that not only capture the essence of your content but also optimize it for search engines. Learn how to make your Squarespace blog posts stand out in a crowded online landscape.08:22 Mastering Internal Links:Internal links are the hidden gems of SEO, yet many overlook their importance. In this chapter, we'll explore how strategically placed internal links can not only enhance navigation and user experience on your Squarespace website but also boost your SEO performance. Discover practical tips for incorporating internal links into your blog posts and reaping the rewards of improved visibility and engagement.Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
I’m sure you’ve given a lot of thought to the text on your website - spending time selecting the perfect words for your headline or product description. As website creators, we put a lot of thought and effort into the words we will use to get our message across clearly.But have you spent much time thinking about the typography itself? The font families that you chose for your website design have just as much impact on the vibe of oyur content as the words themselves, and I think that’s worth talking about.Good website typography is so much more than picking a font that you think looks pretty.Well-chosen typography can enhance your brand, keep readers engaged, and improve the overall user experience of your site. On the other hand, using the wrong font styles can confuse your users and deter them from reading the words you’ve so carefully crafted for your site.In this episode i’m going to be sharing my top typography design tips and I'll define some important typography terms that every Squarespacer should know.For a transcript of this episode and links to resources mentioned, visit https://insidethesquare.co/podcast/33Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
This episode of ThinkInsideTheSquare tackles the question: is Squarespace the ultimate website building platform? Even as a Squarespace enthusiast, I can admit that Squarespace isn’t the best choice for every website. In this episode, I’ll cover a high level overview of the strengths and weaknesses of Squarespace popular alternatives like Wordpress, Shopify, and Showit. Whether you're a Squarespace devotee or just starting your website journey, this episode will help you decide if Squarespace reigns supreme for your specific needs. Plus, there’s cake. 😉For a transcript of this episode along with the links to any resources mentioned, visit https://insidethesquare.co/podcast/32Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
In this episode of Think Inside The Square, I'm excited to walk you through the process of creating a thriving membership site using Squarespace! We'll start by exploring the various types of content you can offer, like courses, video collections, or blog posts. As a Squarespace expert, I'll then show you how to leverage the platform's "member area" feature to create secure, password-protected sections for your valuable content.Get ready to dive deep with me as we navigate a ten-step process, covering everything from planning your content and choosing the most effective format to setting up navigation, pricing, and finally launching your membership site. Along the way, I'll address some common questions you might have about Squarespace membership areas, like managing PDFs and integrating payments. We'll even explore some handy testing tips to ensure a smooth and successful launch.By the end of this episode, you'll be armed with the knowledge and tools you need to build a thriving membership site using Squarespace and start sharing your expertise with the world! So, grab your favorite note-taking tool and let's get started!For a transcript of this episode along with the links to resources mentioned, visit https://insidethesquare.co/podcast/31Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Have you ever found yourself torn between using traditional blog posts or sleek portfolios for your Squarespace website? You're not alone! In this episode of Think Inside the Square, we dive deep into the classic designer debate: Blog Posts vs. Portfolios.  I'll guide you through the decision-making process, sharing the similarities and differences between the two to help you make the right choice. In this episode, you'll learn about:The fundamental similarities between blogs and portfolios.Delve into the unique features of blog posts, including categories, tags, and scheduling.Explore the design flexibility and visual appeal of portfolios, perfect for showcasing your creative work.Advanced design techniques, such as creating unique headers and footers for portfolio pages.I'll also share compelling stories of how educators, photographers, UX designers, and small businesses navigate the blog vs. portfolio dilemma, and tips from my own personal experiences and strategies for optimizing blog posts and portfolios.Whether you're a seasoned Squarespace user or just getting started, this episode has something for everyone. Tune in now to Think Inside the Square and unlock the secrets to a stunning website that truly reflects your vision!Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Squarespace has a design menu that you can use to change fonts, colors, button spacing, site margin, and more. But what if I told you that menu was the tip of the customization iceberg? And no - i’m not talking about the magic of CSS. I’ll save that for another episode. 😉I’m talking about the secret design menus hidden inside content blocks that you might not even know about!In this episode of ThinkInsideTheSquare, you’ll learn about some cool design settings that can help you make Squarespace uniquely yours, without a single line of custom code.- - -📄 Get the FREE guide mentioned in this episode at https://insidethesquare.co/five- - -For a transcript of this episode a long with a link to any resources mentioned, visit https://insidethesquare.co/podcast/29Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Imagine thousands of people, who are delighted to see your email in their inbox. Its possible for any and every business that is willing to put in the work to build their email list.Get the free guide that goes with this episode at insidethesquare.co/emaillistIn this episode of ThinkInsideTheSquare, you'll get actionable advice on how to use Squarespace features to build a list of subscribers, eager to sign up for what you have to share with them.You'll get ideas for an opt-in offer that your audience can't resist, we'll also navigate the critical elements of a compelling landing page and dissect the art of crafting a thoughtful welcome email sequence. For a transcript of this episode along with the links to any resources mentioned, visit insidethesquare.co/podcast/28 Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
In this episode I’m spilling the beans on the number one revenue generator for my business - digital products. I genuinely believe that any business can earn some extra income with a digital product. From ebooks to online courses, images to templates, you can turn your passion into more profit by selling digital goods on your website. In this episode of thinkinsidethesquare, I’ll share some tips on what kind of content you can create and how to use different parts of Squarespace to sell it online.For a transcript of this episode along with the links to any resources mentioned, visit https://insidethesquare.co/podcast/27Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Let’s get your website in front of the people who are looking for you. In this deep dive into Squarespace SEO, you'll learn 5 tips that will Boost Your Site's Visibility in search. Get ready to make Google your best friend and attract the audience that is trying to find the content you create. We’re gunna supercharge your online presence in this episode of ThinkInsideTheSquare.Here is a little overview of what we'll cover:Boost Your Squarespace Site's Visibility: Learn five essential tips for improving your website's search engine ranking and making Google your ally in this engaging episode of Think Inside the Square.Keyword Realism: Discover the importance of being realistic with your keywords and focusing on niche terms to stand out in search results, rather than competing for overly popular keywords.SEO Metadata Mastery: Understand how to effectively use SEO metadata for each page of your Squarespace site, including titles and descriptions, to enhance your visibility on search engines.How To Keep Google Updated: Find out how to notify Google about new or updated content on your site, ensuring it gets indexed quickly and improves your chances of appearing in relevant searches.Leveraging Social Media & Internal Linking: Learn the role of social media profiles and internal linking in boosting your site's traffic and reducing bounce rates, ultimately enhancing SEO performance.For a transcript of this episode a long with a link to any resources mentioned, visit https://insidethesquare.co/podcast/26- - -❤️ Like this episode? Buy me a coffee to say thanks! ☕ https://buymeacoffee.com/insidethesquare - - - 💻 WEBSITE → https://insidethesquare.co 📧 NEWSLETTER → https://insidethesquare.co/email 🤳 INSTAGRAM → https://www.instagram.com/thinkinsidethesquare Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
LISTEN ON SPOTIFYThey say a picture is worth a thousand words, but what if it takes forever to load? In this episode, you'll learn the secrets to optimizing images and graphics for your website. I’ll be sharing my best tips for creating quality images for your Squarespace website, so your content looks good and loads quickly.Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Even the most simple Squarespace website still has a lot of content on it. From images to text blocks, forms, and links, it can be a LOT to keep track of. Trust me, with over 300 blog posts, and more every week, I needed a solid system to keep my content organized. Wanna learn how I do it? Cool - because that’s exactly what I’m covering in this episode of ThinkinsideTheSquare!Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
Thinking of creating your dream website with Squarespace? Let's make it happen together! 🙌Welcome to this special episode of "ThinkInsideTheSquare," where I, Becca Harpain, guide you through building a stunning, user-friendly Squarespace site. Whether you're piecing together your first page or eyeing an upgrade to Squarespace 7.1, I'm here with all the beginner-friendly tips and tricks.As your go-to Squarespace expert and the brains behind insidethesquare.co, I'll walk you through every step of the journey. From navigating Squarespace's sleek interface to personalizing your pages with unique fonts and colors, I'm spilling all the easy Squarespace design secrets. No tech jargon, just simple, actionable advice that makes web design feel like a breeze!Dive into the world of easy, creative website building! Perfect for dreamers, doers, and every aspiring entrepreneur and small business owner in between! Ready to elevate your online presence? Want to launch a website that truly represents you? You're in the right place!Remember, no question is too small, and every creative vision is worth pursuing. Subscribe so you'll be the first to hear next weeks episode, and if you're hungry for more right now, visit InsideTheSquare.co/podcast/23 for a transcript of this episode and a treasure trove of additional resources.Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
I have big plans to grow to a larger company over the next year, but for right now, it’s just me and a whole heap of software that makes me extra productive. In this episode of ThinkinsideTheSquare, I’m going to give you the list of my top 5 favorite time-saving software sidekicks, and I’ll explain how each one of them is a game changer for me as a solo business owner here InsideTheSquare.Support the Show.The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast
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