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This is Woah! That was good.
The podcast for the marketers by the marketers.
The podcast for the marketers by the marketers.
17 Episodes
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Sandeep Marwah, the founder who built Noida Film City before the 'Creator Economy' existed, joins us for a rare conversation that redefines the future of Indian cinema. This is the blueprint for how local talent must evolve to achieve global dominance.3 Solutions from India's Creative Visionary:Stop Celebrating Struggle: The urgent need to pivot from passionate artist to sustainable creative entrepreneur by mastering IP, royalties, and the business of art.The South India Strategy: What regional blockbusters are doing better than Bollywood to blend regional emotion with cinematic Universes that rival Hollywood scale.The Deepfake Ticking Clock: A hard look at the ethics of AI digitally resurrecting dead actors. Marwah advises talent on the new rules they must set now to control their digital likeness and legacy.This episode is a survival guide for every creator, filmmaker, and entrepreneur.Liked this? Hit Like & Subscribe! Share your thoughts in the comments!#SandeepMarwah #NoidaFilmCity #AAFT #IndianCinema #Deepfakes #GlobalStorytelling #CreativeEntrepreneur
We sat down with Mr Paritosh Sharma, founder of ShunyaAI, who left the Silicon Valley mindset to tackle India's biggest challenge: AI in Education. This is the vital conversation about trusting algorithms and the future of your mind.If you care about AI in Education, national data strategy, or the future of human intelligence, this episode is mandatory viewing.Subscribe to stay tuned for more insights, ideas, and stories that decode where the world is headed next.#AI #CriticalThinking #Education #BharatBrainwashScheme #ShunyaAI #IndiaTech #FutureofLearning #ParitoshSharma #DivanshiGupta #TheMarcomAvenue
That’s not theory — it’s Sachin Chhabra’s journey. From Airtel’s early telecom boom to Amway’s global markets, from Adani’s mega portfolio to Relaxo’s transformation — he’s done it all.In this episode, we uncover: 🏗️ What it really takes to scale billion-rupee portfolios 🧠 The psychology that drives India’s 500M+ middle-class buyers ⚡ Why agility matters more than 5-year brand plans 👟 The playbook for keeping legacy brands relevantDon’t forget to like, share & subscribe for more episodes with India’s top marketers.#BrandStrategy #CMO #MarketingPodcast #ConsumerInsights
Should your product go all-in on quick commerce or fight for space on the retail shelf? In this episode, Manoj Singh, CMO of Cornitos (ex-Organic India, Chaayos, Mother Dairy), joins Divanshi Gupta to decode the toughest marketing choices for modern FMCG brands.From wellness teas to tortilla chips, Manoj has built brands that understand Indian consumers’ taste, trust, and triggers. Here’s what we cover: Key Takeaways:Is quick commerce really beneficial—or just hype?The dos and don’ts of product launches in IndiaHow to make your packaging look premium (without overspending)The psychology of retail shelf buying why consumers pick one brand over anotherWhat local brands get right that global giants often missWhether you’re a marketer, founder, or FMCG professional, this episode will give you real insights into consumer behavior, packaging, and product strategy. Don’t forget to like, share & subscribe for more episodes with India’s top marketers.
Can a footwear designer become a CMO? Barun Prabhakar did just that — and he’s here to share how.From sketching soles to steering strategy for legacy brands like Liberty and now GRM, Barun breaks down how design thinking, creative leadership, and cultural relevance helped him climb from the design desk to the boardroom. In this episode, we covered:The mindset shift from creator to brand strategistWhat legacy brands must unlearn to stay relevantThe secret to attracting Gen Z (without trying too hard)Building brand storytelling inside-outWhy in-house creatives are a game-changer, and where agencies still matterDon’t forget to like, share & subscribe for more real stories from the people behind great brands.#TheMarcomAvenue #DailyAgencyLife #AgencyLife #MarketingAgency
And if it can — would you trust it with your brand?In this episode, we’re joined by Aakriti Bhargava,Co-Founder of Wizikey, India’s pioneering AI-powered PRplatform.We talk about what happens behind the headlines:How AI is being trained to manage reputation,not just coverageWhat “prompt engineering” looks like in theworld of PRThe story of how one tool scaled media reachfrom 1,000 to millionsWhat it really takes to build deep-tech forcomms and build it from IndiaThis one’s part founder journey, part PR masterclass, and partfuture-of-tech reality check.If you’re in PR, marketing, brand strategy, or media, you’ll want to take notes.🎧 Listen in, laugh out loud, and get inspired.#PRTech #AIinPR #Wizikey #AakritiBhargava #WomenInTech #CrisisComms #BrandReputation #MediaIntelligence #PRInnovation #TechForPR #FoundersInFocus #AIWithAHumanTouch
She didn’t get a deal on Shark Tank. But she built a movement. 🚺💥In this unfiltered, inspiring episode, we sit down with Manveen Sharma, Founder of Pinq Polka—India’s boldest brand in intimate wellness and feminine hygiene. From sourcing the wrong cup sizes from China to battling taboos in Indian homes, Manveen shares her raw, powerful journey of building a brand that’s now taking over shelves across India, Dubai, and the U.S.🎧 Listen in, laugh out loud, and get inspired.#SharkTankIndia #WomenEntrepreneurs #PinqPolka #ManveenSharma #MadeInIndia #PodcastClip #WomenInBusiness #BreakingTaboos #FoundersOfInstagram #D2CStartups
What does it take to drive real ROI in marketing—across both global B2C brands like Adidas and industrial giants like Jindal Stainless?In this episode we dive into:The ROI formula that works—whether your budget’s $1M or $15MShort-form vs. long-form in 2025: what actually worksThe truth behind ESG marketing (and how not to fake it)Building for India vs. the worldWhy the next shot matters more than the lastAnd yes—we hit rapid fire on AI, buzzwords, creativity, and campaigns that never leave your head.If you're building brands or chasing real results, this one’s for you.👀 Listen Now. Get inspired. Get better.#MarketingPodcast #MohitTaneja #DigitalMarketingIndia #MarketingROI #ContentStrategy #ESGMarketing #AIinMarketing #BrandBuilding #WOAHThatWasGood
Consumers are changing. Fast. And Satyam Manohar is not just observing the shift—he’s driving it.From decoding growth hacks to rethinking how FMCG brands show up in a digital-first world, this episode dives into what it really takes to stay relevant when the rules keep changing.If you're building for tomorrow's consumer, this one's for you.#FMCGFuture #TheWoahFilms #WoahPodcast #GrowthMindset #MarketingUnfiltered #AIinFMCG #BusinessPodcast #ConsumerBehaviour
She’s worn many hats, but what truly crowns her success?Because while men may search for success women nurture it—and Shireen? She’s all that and more.Whether you’re chasing dreams, climbing ladders, or building your own, this episode is your reminder that success isn’t a straight line—it’s a story.#WomenWhoLead #BreakingBarriers #SheLeads #MarketingUnfiltered #IIMAlumni #podcast #TheMarcomAvenue
Selling a product is one thing, but building a brand is a different game.I had a conversation withAshish Sood, Head of Strategy & Product Development at Hero Cycles, about what it really takes to create premium brands in India. From innovation to market penetration, we broke down the strategies that fuel growth in a competitive landscape.Curious about what sets successful brands apart?#branding #productstrategy #marketing #podcast #TheMarcomAvenue
We create campaigns and generate leads, but is this all that we are doing?
I had a chat with Gaurav Mehta on how agencies can penetrate past the walls of thinning talent and thin budget to achieve sustainable, solid client partnerships.
Interested in how to make the difference?
#mediaengagement #marketing #strategies #podcast
#TheMarcomAvenue
Join us as we explore the world of marketing with Pooja Gupta, a marketing genius with 8 years of experience in Women's Beauty and wellness Brands.
Tune in to the new episode of Woah That Was Good to find out more!
Cracking the code of finding the best job for yourself with Saurabh Goel, who loved travelling so much, he found jobs that fulfil that dream.
Saurabh tells us more about how travel MakeMyTrip didn't stop despite the biggest challenges of our generation
There's more than 1 thing that makes a brand and in this episode, Rumi Ambastha cracks the code of branding and shares what makes love marketing so much.
Marketing is important but right marketing is more important.
Watch the latest episode of Woah! That was good as we dive into what gets customer's attention with Mr. Abhinav Punhani.
Abhinav has diverse experience in expanding brands offline and has worked with brands like Adidas, Fila, Nikon and many more!
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