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The Paralegal Business Podcast with Jaclyn Foster
The Paralegal Business Podcast with Jaclyn Foster
Author: Jaclyn Foster
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Paralegal Business Podcast
If you’re here, it’s probably because something in your career isn’t working anymore.
You want more time.
You want better income.
You want to feel valued — not just useful.
And deep down, you know you’re capable of more… you just haven’t been shown a real path forward.
I’m Jaclyn Foster — a former $15-an-hour paralegal who built a freelance paralegal business from scratch, grew it to half a million in annual revenue by year three, and eventually sold it.
Over the past six years, I’ve coached thousands of paralegals, consulted hundreds of attorneys on fractional
If you’re here, it’s probably because something in your career isn’t working anymore.
You want more time.
You want better income.
You want to feel valued — not just useful.
And deep down, you know you’re capable of more… you just haven’t been shown a real path forward.
I’m Jaclyn Foster — a former $15-an-hour paralegal who built a freelance paralegal business from scratch, grew it to half a million in annual revenue by year three, and eventually sold it.
Over the past six years, I’ve coached thousands of paralegals, consulted hundreds of attorneys on fractional
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Join the Paralegals in Business Society: https://www.jaclynfoster.com/Propel Paralegal Services founder, Heather Gardner shares her strategy and successJoin us in this episode of the Paralegals in Business Podcast as host Jaclyn Foster sits down with Heather Gardner, founder of Propel Paralegal Services. Heather shares her journey of growing her niche-focused paralegal business to $750,000 in just four years by specializing providing bankruptcy support to attorneys across the United States. The discussion highlights the importance of identifying an Ideal Client Persona (ICP), leveraging networking opportunities, and adapting to industry shifts. Jaclyn and Heather also talk about the crucial first steps, challenges, and strategies for acquiring initial clients. Get insightful tips on managing a paralegal business, networking effectively, and avoiding burnout. Don't miss Heather's inspirational story and actionable advice for budding paralegal entrepreneurs. Join the Paralegals in Business Society for more invaluable resources, support, and networking opportunities: https://www.jaclynfoster.com/00:00 Introduction: Building a Successful Business01:20 Heather Gardner's Journey to Success02:47 Starting a Paralegal Business04:21 Heather's Personal Story and Business Evolution07:53 Challenges and Growth in the Early Days11:59 Networking and Collaboration13:31 Conclusion and Invitation to Join the Society
Discover how I scaled my virtual paralegal business to $500K using only organic marketing. No paid ads—just strategy, consistency, and content that connects. Perfect for paralegals ready to grow their business and attract law firm clients online.ALL RESOURCES MENTIONED: https://www.jaclynfoster.com/BOOK Paralegals Should Be Millionaires: https://www.jaclynfoster.com/bookFREE Legal Course Creator Training: https://www.jaclynfoster.com/free-launch-your-legal-courseFREE Freelance Paralegal Starter Course: https://www.freelanceparalegals.com/CONNECT WITH ME:LinkedIn: https://www.linkedin.com/in/jaclyn-foster-60b457196/TikTok: https://www.tiktok.com/@jaclynfoster_herlawInstagram: https://www.instagram.com/jaclynfoster_herlawFacebook: https://www.facebook.com/jaclynfoster.herlawYouTube: https://www.youtube.com/@JaclynFoster_HerLawPODCAST:Spotify: https://open.spotify.com/show/5JAxrRoANER6C3FmwMahym?si=57d544cdcfc34e29&nd=1&dlsi=3bb5b621d08c4749Apple: https://podcasts.apple.com/us/podcast/her-law-with-jaclyn-fosterHow Freelance Paralegals Can Use Organic Marketing to Build a Six-Figure BusinessIf you're a freelance paralegal or virtual paralegal looking to grow your business without spending money on ads, you're not alone. In this episode of the Paralegals Should Be Millionaires podcast, I break down how I scaled my freelance paralegal business to $500,000 using nothing but organic content marketing.This post summarizes the episode and gives you a keyword-rich breakdown of the strategy behind organic visibility, the mindset needed to stick with it, and how to attract law firm clients—even when no one seems to be watching.Organic marketing simply means showing up online without paid ads—using your content, story, expertise, and presence to draw in potential clients. For freelance and virtual paralegals, it means building trust and visibility through consistent posts, videos, blogs, and networking.When I first launched my freelance paralegal business, I had no marketing budget. You don’t need to start big. You need to start consistently.One of the biggest mistakes I see is paralegals trying to go viral. You do not need thousands of likes or followers to build a successful freelance paralegal business. You just need the right five people to see your content.That solo attorney drowning in admin? That boutique law firm tired of turnover? They’re not looking for a flashy influencer. They’re looking for a reliable, competent virtual paralegal who shows up with clarity and confidence.Going viral might get you views, but it won’t always get you clients. Going deep with your message, however, will.If five people are watching, speak like they matter. Because they do. 10,000 views with no leads? That doesn’t mean your freelance paralegal services aren’t needed. It means the algorithm served it to the wrong audience. Stay consistent. Your ideal client will find you—if you stay in the game.You don’t need everyone. You just need someone. And the people who “don’t get it” yet? They’re not your people. Keep showing up for the ones who are.We are not influencers. We are service providers. Your content builds trust, and trust converts. Attorneys don’t care about follower counts. They care about finding someone they can rely on.Your consistent presence online signals stability. It shows you're not just passing through—you’re building something real.If it feels like no one is watching your videos or reading your posts, keep going. People are watching. Some are quietly following. Some will become clients six months from now because of a post you forgot you wrote.Just like a storefront, if you keep closing every time things get quiet, you lose momentum. Show up even when it feels like no one is listening. Your future clients are paying attention—even if they haven’t raised their hands yet.Write for the five people who need you. Serve them first. That’s where growth starts.
In this episode of the 'Paralegals Should Be Millionaires' podcast, Jaclyn Foster discusses the critical mindset shift required for paralegals to transition from employees to entrepreneurs. FOR ALL PARALEGAL ENTREPRENEUR RESOURCES: https://www.jaclynfoster.com/Jaclyn emphasizes the importance of recognizing one's worth, making bold business decisions, and overcoming limiting beliefs about career growth. Jacqueline also addresses common pitfalls like underpricing services and needing approval from clients, and shares personal insights on becoming a confident business owner. Tune in to learn how to effectively embody your value and avoid sabotaging your own financial freedom.00:00 Introduction: Stop Asking for Permission00:27 Welcome to the Podcast01:41 Mindset Shift: From Employee to Entrepreneur02:45 Understanding Your Worth as a Paralegal05:38 Pricing Your Services Correctly07:56 Avoiding Undervaluation and Building Confidence13:57 Smart Business Strategies19:50 Sabotaging Your Own Freedom24:25 Unlearning to Be a Good Employee32:26 Conclusion and Community Engagement
📱 FOR MORE PARALEGAL ENTREPRENEUR RESOURCES, and THE PARALEGALS SHOULD BE MILLIONAIRES MOVEMENT, download my FREE APP: https://www.jaclynfoster.com/app📚 Checkout My Book, “Paralegals Should Be Millionaires”: https://www.jaclynfoster.com/book✨ Visit Here For My Free Courses!- jaclynfoster.comToday's Episode:About Jaclyn:Jaclyn Foster is the author of Paralegals Should Be Millionaires, a paralegal entrepreneur and legal industry thought leader. After spending years inside the legal system, she built a successful virtual paralegal business from the ground up—scaling it to multiple six figures and leading it through a full acquisition where she now serves as the President of Zirtual - Paralegal Division. Her work has empowered hundreds of paralegals to step into entrepreneurship, charge their worth, and escape the cycle of overwork and underpayment.Jaclyn’s mission is to challenge the outdated norms of the legal industry and redefine what’s possible for paralegals. Through her writing, coaching, and online resources, she helps legal professionals build businesses, create freedom, and take back control of their careers.You don’t have to accept the situation in which you first find yourself. About the show:Welcome to my paralegal podcast! For too long, paralegals have been undervalued, underpaid, and seen as mere support staff. But the truth is, your skills are worth more—and it’s time to start earning what you deserve. I went from a traditional paralegal role to building a multi-six-figure freelance business, and now I help others do the same.Through my online app (The Jaclyn Foster App) and courses—Freelance Paralegal Courses and Legal Course Creator Academy—I teach ambitious paralegals how to break free from low-paying jobs and start profitable businesses. My book, Paralegals Should Be Millionaires, is part of my mission to redefine the role of paralegals as industry leaders and profit drivers. 🔔 Paralegals, it's time to break free and earn more! Subscribe for expert tips on freelance paralegal businesses, six-figure strategies, remote jobs, and courses.
PURCHASE THE BOOK HEREJOIN THE JACLYN FOSTER APP HEREALL RESOURCES MENTIONED: https://www.jaclynfoster.com/CONNECT WITH ME:LinkedIn: https://www.linkedin.com/in/jaclyn-foster-60b457196/TikTok: https://www.tiktok.com/@jaclynfoster_herlawInstagram: https://www.instagram.com/jaclynfoster_herlawFacebook: https://www.facebook.com/jaclynfoster.herlawYouTube: https://www.youtube.com/@JaclynFoster_HerLawPARALEGAL PODCAST:Spotify: https://open.spotify.com/show/5JAxrRoANER6C3FmwMahym?si=57d544cdcfc34e29&nd=1&dlsi=3bb5b621d08c4749Apple: https://podcasts.apple.com/us/podcast/her-law-with-jaclyn-foster
ALL RESOURCES MENTIONED:https://www.jaclynfoster.com/BOOK Paralegals Should Be Millionaires: https://www.jaclynfoster.com/bookFREE Legal Course Creator Training:https://www.jaclynfoster.com/free-launch-your-legal-courseFREE Freelance Paralegal Starter Course:https://www.freelanceparalegals.com/EVENTS:https://www.jaclynfoster.com/eventsCONNECT WITH ME:LinkedIn: https://www.linkedin.com/in/jaclyn-foster-60b457196/TikTok:https://www.tiktok.com/@jaclynfoster_herlawInstagram:https://www.instagram.com/jaclynfoster_herlawFacebook:https://www.facebook.com/jaclynfoster.herlawYouTube:https://www.youtube.com/@JaclynFoster_HerLawPODCAST:Spotify:https://open.spotify.com/show/5JAxrRoANER6C3FmwMahym?si=57d544cdcfc34e29&nd=1&dlsi=3bb5b621d08c4749Apple:https://podcasts.apple.com/us/podcast/her-law-with-jaclyn-fosterHaving transformed into a multi six-figure entrepreneur as a stay-at-home mom and paralegal, I’m here to share the lessons, stories, and strategies that transformed my life—from struggling to make ends meet to building a paralegal business that changed my life forever.Through the Paralegals Should Be Millionaires Podcast—I’ll inspire you to rewrite your own rules of your career. If you’re seeking financial and personal freedom, legal entrepreneurship will change your life just as it did mine, and this channel is for you. #paralegal #paralegals#freelancebusiness #legaleducation #legalsidehustle #lawfirm #howtobecomeafreelanceparalegalWhat Should You Charge As A Freelance Paralegal, Find Your Perfect Rate, Freelance Paralegal Rates, How Much Do Freelance Paralegals Charge, Setting Paralegal Fees, Paralegal Pricing Guide, Freelance Legal Assistant Hourly Rate, Paralegal Business Pricing, Work From Home Paralegal Jobs, Virtual Paralegal Services, Six-Figure Paralegal Business, How To Price Legal Services, Paralegal Salary Growth, Financial Freedom For Paralegals, Remote Paralegal Jobs, Paralegal Entrepreneur, Freelance Law Career, Legal Freelancing Tips, Starting A Paralegal Business
ALL RESOURCES MENTIONED: https://www.jaclynfoster.com/
BOOK Paralegals Should Be Millionaires: https://www.jaclynfoster.com/book
FREE Legal Course Creator Training: https://www.jaclynfoster.com/free-launch-your-legal-course
FREE Freelance Paralegal Starter Course: https://www.freelanceparalegals.com/
EVENTS: https://www.jaclynfoster.com/events
CONNECT WITH ME:
LinkedIn: https://www.linkedin.com/in/jaclyn-foster-60b457196/
TikTok: https://www.tiktok.com/@jaclynfoster_herlaw
Instagram: https://www.instagram.com/jaclynfoster_herlaw
Facebook: https://www.facebook.com/jaclynfoster.herlaw
YouTube: https://www.youtube.com/@JaclynFoster_HerLaw
PODCAST:
Spotify: https://open.spotify.com/show/5JAxrRoANER6C3FmwMahym?si=57d544cdcfc34e29&nd=1&dlsi=3bb5b621d08c4749
Apple: https://podcasts.apple.com/us/podcast/her-law-with-jaclyn-foster
Having transformed into a multi six-figure entrepreneur as a stay-at-home mom and paralegal, I’m here to share the lessons, stories, and strategies that transformed my life—from struggling to make ends meet to building a paralegal business that changed my life forever.
Through the Paralegals Should Be Millionaires Podcast—I’ll inspire you to rewrite your own rules of your career. If you’re seeking financial and personal freedom, legal entrepreneurship will change your life just as it did mine, and this channel is for you. #paralegal #paralegals
#freelancebusiness #legaleducation #legalsidehustle #lawfirm #howtobecomeafreelanceparalegal
FREE LEGAL COURSE LAUNCHER TRAINING: https://www.jaclynfoster.com/free-launch-your-legal-course
LEGAL ENTREPRENEUR RESOURCES: https://www.jaclynfoster.com/
Tiktok: https://www.tiktok.com/@jaclynfoster_herlaw
Instagram: https://www.instagram.com/jaclynfoster_herlaw
Facebook: https://www.facebook.com/jaclynfoster.herlaw
Spotify: https://open.spotify.com/show/5JAxrRoANER6C3FmwMahym?si=57d544cdcfc34e29
Apple: https://podcasts.apple.com/us/podcast/her-law-with-jaclyn-foster
Transform Your Legal Career: How to Create Courses and Boost Your Income
In this video, we explore the lucrative opportunity of course creation for legal professionals. Discover how to potentially add $5,000 to $10,000 to your monthly income by working just 5 to 10 hours per week. As the legal industry moves towards a more digital-focused age, there's a growing demand for accessible, practical education tailored to legal practitioners. Learn how to leverage your expertise to build online courses that not only provide an additional revenue stream but also enhance your credibility and authority in the field. Join us to uncover practical steps on finding your niche, validating your course idea, pre-selling your course, and setting up systems to run on autopilot. Additional resources and a free webinar are provided to help you get started on this exciting journey.
00:00 Introduction to Course Creation for Legal Professionals
01:18 The Financial Benefits of Course Creation
02:14 Who Can Benefit from Course Creation?
05:10 Validating Your Course Idea
06:19 Delivering and Marketing Your Course
07:41 Conclusion and Next Steps
Paralegal Podcast, Legal Entrepreneur, Legal Education, Legal Courses, Paralegal Career, How to start a freelance paralegal business.
NO-COST FREELANCE PARALEGAL STARTER COURSE: https://www.freelanceparalegals.com/
SUBMIT QUESTIONS & FAIL FIX REQUESTS: https://www.freelanceparalegals.com/
Connect With Me:
YouTube
Facebook Group
LinkedIn
Instagram
TIKTOK
Freelance Paralegal Fail: Lessons Learned and Fixing Mistakes
In this episode of the Paralegal Freelance Lounge, Jaclyn Foster addresses a common freelance paralegal fail: underpricing and overpromising on project deadlines. Sharing her own experience with her first client, Foster details the challenges faced when unexpected delays occur and how they can be communicated to clients professionally.
She discusses the importance of clear communication, realistic timeline updates, and various project-based pricing strategies to prevent similar issues in the future. The episode aims to help freelance paralegals navigate complex projects while maintaining client trust and delivering quality work.
00:00 Introduction and Welcome
00:09 Freelance Paralegal Fail: Underpricing and Overpromising
01:33 Story Time: My First Client
08:21 Addressing the Current Client Issue
20:52 Preventing Future Failures
29:07 Engaging with the Audience
29:47 Conclusion and Resources
#paralegal #freelancing #freelanceparalegal #paralegalcareer #lawfirm
No-Cost Freelance Paralegal Starter Course: https://www.freelanceparalegals.com/
Apply to the Zirtual Contractor Network of virtual legal assistants and paralegals: https://www.freelanceparalegals.com/freelance-paralegal-jobs
Connect with Jaclyn:
YouTube
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LinkedIn
Instagram
TIKTOK
Follow & Connect with Kelby Ballena:
Tiktok
LinkedIn
Follow Seattle Family Law Attorney on TikTok
30 hour work week video as mentioned in the video
Welcome to the Paralegal Freelance Lounge! In this Q&A session, I, Jaclyn Foster, along with my special expert guest, Kelby Ballena, dive into some of the top questions I've recently received about freelancing as a paralegal. From building a client base to refining your cold outreach strategy, analyzing the market for foreign lawyers and paralegals alike to uncovering your chances at success if you have a career gap, this video covers everything you need to know to succeed as a remote paralegal entrepreneur. If you're wondering how to transition from traditional legal work to a successful freelancing career, or if you're simply looking for tips to improve your legal support business, this episode is for you.
🚀 Key Topics Covered:
00:00 Introduction
01:04 Strategies for Effective Cold Outreach to law firms
10:15 Application Process for Zirtual
12:17 Calculating Daily Fees for Onsite Work
18:18 Freelance Paralegal Contracts
19:49 Working with Law Firms in a specialty
22:23 Foreign legal professional offering services in the United States
32:26 Career gaps - can I still freelance?
38:18 Encouragement for Aspiring Entrepreneurs
44:00 Shoutout to Seattle Family Law Attorney
46:46 Conclusion and Final Thoughts
How to build a freelance paralegal business
Strategies for effective cold outreach and client acquisition
Understanding the role of virtual paralegals in law firm growth
Remote work best practices for legal professionals
Advice for overcoming challenges like low conversion rates in client acquisition
Join the Paralegal Freelance Lounge community and learn how to turn your paralegal experience into a profitable freelancing career! Don’t forget to like, subscribe, and share this video if you find it valuable.
No-Cost Freelance Paralegal Starter Course
How I Became a $250K Paralegal
Introduction: Becoming a 250k Paralegal
Breaking the Paralegal Stereotype
The First Principle: Build Before You Believe
The Second Principle: Show Up Even When You Hear
Crickets
The Third Principle: Dream Big and Don't Limit
Yourself
Conclusion: Empowering Paralegals to Achieve More
From
Paralegal to 250k: The Journey to Thriving in the Legal Profession
In this video, I share the key principles that helped me transform my
paralegal career and build a successful freelance paralegal business,
ultimately earning $250,000. I discuss the importance of building before
believing—taking action and creating your business even before you feel
fully confident—and how showing up consistently, even without immediate
recognition, is crucial for success. I also highlight the power of dreaming big
and breaking free from the limitations of traditional paralegal roles.
For those interested in exploring entrepreneurship and transitioning into
freelance or virtual paralegal work, I offer a free course that
provides the roadmap to achieving financial freedom and career flexibility.
Whether you're just starting out or ready to scale, this video will give you
actionable steps to start your journey toward becoming a successful freelance
or virtual paralegal.
freelance paralegal business, virtual paralegal services, paralegal career
growth, freelance legal assistant, paralegal entrepreneur, building a
six-figure paralegal business, transitioning to freelance work, financial
freedom for paralegals, work from home paralegal jobs, freelance paralegal
course.
FREE RESOURCES
Top 5 Misconceptions About Freelance Paralegals Debunked
In this episode, we'll demystify the top five misconceptions about freelance and virtual paralegals working with law firms. Discover why virtual paralegals can be trusted, how freelancing is a legitimate career, the financial benefits of hiring freelancers over W2 employees, the organizational advantages of remote collaboration, and the true level of control you can expect. Whether you're an attorney considering flexible staffing solutions or a paralegal thinking about going freelance, this episode offers valuable insights and advice.
FREE TRAINING: https://www.freelanceparalegals.com/
In today's episode, I reiterate my mission of coaching paralegals to become entrepreneurs, start their own freelance businesses, and achieve six-figure incomes. I discuss the industry's shift toward utilizing virtual paralegals as a cost-effective staffing solution in response to market demands. I share statistics supporting the growth of the paralegal industry and success stories of individuals who have achieved significant financial success and personal freedom. This episode aims to inspire paralegals to enter entrepreneurship by highlighting the opportunities and providing free training resources to help them get started.
NO-COST FREELANCE PARALEGAL STARTER TRAINING: freelanceparalegals.com
Let's dive in to talk about the most common and COSTLY mistake freelance paralegals make when they figure out how to build a website for the freelance paralegal business.
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Virtual paralegal, paralegal, legal podcast, paralegal podcast, freelance paralegal podcast, jaclyn foster, paralegal freelance lounge.
LIVE Freelance Paralegal Roadmap Waitlist
ALL RESOURCES
Connect With Me:
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LinkedIn
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TIKTOK
Join me for an ASK ME ANYTHING FREELANCE PARALEGAL session from my socials! Be sure to connect with me above to ask me your questions for next time. Anything from how to start a freelance paralegal business to how to market a freelance paralegal business and everything management in between!
FREELANCE PARALEGAL ROADMAP
ALL RESOURCES AND INFO
"I don't have enough experience to freelance as a paralegal."
Says who? Let's bring this into context, dissect it, and really demystify my belief system that there is no magic readiness number of years one needs to have to build a successful business catering to the legal industry.
FREELANCE PARALEGAL ROADMAP
FREELANCE PARALEGAL MARKETING MASTERMIND
Connect With Me:
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TIKTOK
You don't have to accept the situation you find yourself in. You have the ability to take all those things that are toxic about your paralegal career and transform them into a six figure business.
Paralegals are the back bones of what make law firms not only run, but GROW. You have the right to make a lucrative income, dictate your surroundings, and find that personal freedom you've always been seeking.
Paralegal
Paralegal Salary
What is a paralegal
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What do paralegals do in the law
Freelance paralegal jobs
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how to be a freelance paralegal
FREELANCE PARALEGAL ROADMAP
FREELANCE PARALEGAL MARKETING MASTERMIND
Connect With Me:
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TIKTOK
"I choose me."
Powerful words by Therese Keyes, owner of Keyes Freelance Paralegal Group, LLC and alumni of the Freelance Paralegal Roadmap.
Join us to talk about the evolution of the freelance paralegal / virtual paralegal, comparing pre-pandemic and post-pandemic, her best strategy in scaling her freelance paralegal business, and some pivots needing to be made.
#freelanceparalegal #paralegal #lawfirms #howtostartabusiness
FREELANCE PARALEGAL WEBINAR SERIES (LIMITED)
FREE 12-STEP GUIDE TO START YOUR FREELANCE PARALEGAL BUSINESS
FREELANCE PARALEGAL ROADMAP
FREELANCE PARALEGAL MARKETING MASTERMIND
Connect With Me:
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TIKTOK
#paralegal #freelanceparalegal
I've never done this before in my freelance paralegal coaching.I am thrilled to invite you to my upcoming first of its kind live Freelance Paralegal Webinar Series, specially designed to meet you EXACTLY where you are on your freelance journey.Whether you're just starting out, building your full-time business, or looking to scale beyond six figures, I am offering your pick of one or all of my targeted sessions to help you succeed.Take a look below, and sign up for the one(s) that will best serve you where you're currently at in your freelance paralegal career.Seats are limited and RECORDINGS WILL BE PROVIDED IF YOU CAN'T ATTEND LIVE.I gave my email subscribers first grabs and Freelance Paralegal 101 is already at half capacity, so make sure to sign up quickly!
----------------------------FREELANCE PARALEGAL 101 (FREE)Perfect for those curious about freelancing, this session covers market trends, benefits, and the essential steps to get started. Learn how to find your niche and set up your business with confidence.
SIGN UP HERE FOR 101: FREELANCE PARALEGAL 202 If you've already started freelancing and are working towards a full-time income, this session is for you. Discover strategies for finding and retaining clients, setting competitive rates, and effectively managing your workload to scale your business to six figures.SIGN UP HERE FOR 202:
----------------------------FREELANCE PARALEGAL 303For experienced freelance paralegals with a solid client base, this advanced session focuses on taking your business to the next level. Explore different business models, advanced marketing techniques, and strategies for delegation and service expansion to achieve long-term growth beyond six figures.
FREE 12-STEP GUIDE TO START YOUR FREELANCE PARALEGAL BUSINESS
FREELANCE PARALEGAL ROADMAP
FREELANCE PARALEGAL MARKETING MASTERMIND
Connect With Me:
YouTube
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LinkedIn
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TIKTOK
What makes an exceptional freelance paralegal? Attorneys are looking for amazing virtual paralegals to fill a need in their law firm and get over a law firm growth hurdle... they're ready to hire you, but you need to level up on these four attributes (seriously)...




