The Win Rate Podcast with Andy Paul

A Decade of Sales Podcasting: A Special Episode with Alec PaulIn this episode of the Win Rate Podcast, host Andy Paul is joined by his son, Alec Paul, the founder of SalesBrand. They reflect on their journey over the past 10 years and 1,300 episodes, starting with the Accelerate with Andy Paul podcast, transitioning to the Sales Enablement Podcast, and eventually rebranding to the Win Rate Podcast. Alec discusses his growth and learning from producing and promoting the podcast, which led him to start his own consultancy. They explore the importance of authentic content, building a personal brand on LinkedIn, and share their gratitude for the listeners and contributors who supported their podcast journey.Thank you to all the listeners over the years. You are truly appreciated. Good selling everyone. 

In this episode of the Win Rate Podcast, Andy welcomes Leslie Venetz, founder of The Sales-Led GTM Agency. They discuss positive and negative sales trends for 2025, noting the comeback of cold calling, hints that meaningful human interaction is on a positive trend, and the detrimental effects of 'Spam the TAM' email tactics. They talk about the importance of personalized, insightful communications over generic automation, and understanding customer value and showing genuine interest in buyers to foster better sales relationships.Takeaways:AI tools primarily benefit top performers in sales.Time management is crucial for sales success.Understanding buyer needs is essential for effective selling.AI does not inherently motivate or improve average performers.Sales productivity should focus on revenue generated per hour.Effective use of AI requires strategic thinking and planning.Sales leaders should analyze time spent on opportunities to improve efficiency.Automation can lead to cutting corners rather than enhancing productivity.Sales effectiveness is about helping buyers make progress.The future of AI in sales will depend on how well we adapt our strategies. 

In this episode of the Win Rate Podcast, Andy welcomes Besnik Vrellaku, CEO of Salesflow.io. They discuss the current state of B2B sales, emphasizing the necessity for sellers to better leverage their existing leads rather than merely generating more. Besnik talks about the importance of connecting lead generation with win rates through intelligent automation and market alignment. He and Andy also get into the evolving role of AI in sales, exploring its potential to enhance prospecting and deal execution while retaining the essential human touch in customer relationships, and underscore the enduring significance of trust and personal interaction in high-stakes sales scenarios.

Today, Andy welcomes long-time friend of the show Vince Beese, Fractional CRO & Sales Consultant at The Start Up CRO, to discuss the evolution of sales strategies, particularly focused on remote work and the challenges faced by sales teams. He and Andy explore the importance of focusing on win rates, and the need for effective coaching and management in sales. Vince shares insights on the future of B2B sales, emphasizing the significance of top performers and the necessity of adapting to changing market dynamics. They also dig into the intricacies of sales performance, discussing the importance of high performance metrics, the debate between individual and team quotas, innovative compensation strategies, and the significance of securing big deals for revenue growth. They also discuss the need for effective coaching and collaboration within sales teams to enhance overall performance. 

Today Andy is joined by special guests, Carole Mahoney, Founder of Unbound Growth, Paul Fuller, CRO at Membrain, and Sean Burke, Executive Advisor & Interim CRO at SBI, The Growth AdvisoryTo begin, the group dissects the tagline "how you sell matters" and explore the nuances of the sales process. They analyze factors that influence the selection of a vendor, the role of trust and adaptability, and the power of understanding the buyer's business.But it's not just about the process or methodology. It's about how individuals adopt and personalize these techniques for the buyer's experience. We'll explore the consequences of unrealistic goals and pressure on sales teams, as well as the impact of confidence and client satisfaction on sales performance.The roundtable challenges conventional beliefs about sales, debunking the negative stereotypes often associated with the profession, and shed light on the true meaning of sales as a collaborative exchange of value and emphasize the importance of actively listening to clients.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

Today on The Win Rate Podcast, Andy welcomes Keith Peiris, Co-Founder and CEO of Tome, to discuss the rapidly evolving landscape of sales technology, particularly the role of AI in enhancing the sales processes. They emphasize the importance of human creativity in sales, the need to reframe the sales process to focus on helping buyers make decisions, and the significance of understanding customer needs. They also touch on the metrics that matter in sales, the shift in buyer-seller dynamics, and the future of sales technology.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.Takeaways:AI can help identify patterns in sales processes.Sales is fundamentally a creative act that requires human involvement.The focus should shift from selling more to helping buyers make decisions.Win rates are the most important metric for sales effectiveness.Sales technology has often missed the opportunity to enhance buyer experiences.Building relationships and understanding customers is crucial for sales success.Sales strategies need to adapt to the changing dynamics of buyer-seller interactions.Effective sales processes should prioritize creativity and problem-solving.The future of sales technology lies in open-ended, flexible tools.Time spent with customers compounds into greater sales opportunities.

Welcome back to the Win Rate Podcast. Today Andy welcomes Mehdi Tehranchi, CEO of KnowledgeNet.ai, to discuss the transformative role of AI in sales, emphasizing the shift from transactional selling to a model focused on helping the buyer make a decision and creating relationships with a little help from AI, or as Mehdi likes to call it, 'augmented intelligence.' Mehdi highlights how AI can enhance decision-making, improve sales preparation, and foster better relationships between sellers and buyers. He and Andy also talk about the importance of differentiating in competitive markets and the need for companies to adopt AI strategically to maximize efficiency and effectiveness in their sales processes.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Welcome to a very special and important episode of the Win Rate Podcast. Andy brings you a profound discussion about the intersection of mental health, sobriety, and sales culture. He is joined by panelists Marin Nelson, Founder and CEO of Sobrynth, a startup providing substance use disorder solutions to employers, Lindsey Boggs, VP of Global Business Development at DG Matrix, and Earl Murphy, Enterprise AE at Salesforce and Soberforce President. They begin by talking about the creation of SoberForce, a supportive community for individuals in recovery at Salesforce, and the broader implications for corporate America. They dive into their personal journeys of sobriety sharing their experiences, the impact on their careers, the challenges of navigating a sales environment often centered around alcohol, and the importance of creating recovery-friendly workplaces.They also share their experiences and insights on how to foster a culture that supports mental health and sobriety, and the need for systemic change in how companies address substance use disorders. They wrap up by explaining the concept of 'sober curious' and the role of leadership in breaking the stigma surrounding addiction.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Happy New Year and welcome back to a new episode of The Win Rate Podcast! Andy is joined by two long-time friends and sales veterans, Charlie Green, Co-Author of the legendary book, 'Trusted Advisor' and Founder of Trusted Advisor Associates, and sales consulting expert and Founder and CEO of Partners in Excellence, Dave Brock. They start off the top, digging into the importance of establishing trust in sales, especially in an era heavily focused on products over customer relationships, and how what is sometimes dismissed as old school, is more important than ever. They discuss the impact of AI, the need for genuine human connections, and the deficiencies in current sales training practices that neglect essential trust-building and communication skills. They also talk about empathy, curiosity, and understanding being the core qualities in fostering effective and trusted sales interactions.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Welcome back to another episode of The Win Rate podcast. Today Andy is joined by a stellar roundtable -  including Brent Adamson, Founder of Skinny Rhino Productions, Leslie Venetz, Founder of The Sales-Led GTM Agency, and Daniel Zamudio, Founder and CEO of Playboox. They discuss the broken structure of sales management, and how possibly the best solution is to tear it all down and build it back in completely new ways in order for it to actually achieve its intended goals.They get into crucial topics such as the value of coaching, identifying and fostering leadership qualities, and the importance of understanding individual motivations within a sales team. The discussion also touches on the evolving perceptions of sales roles, the potential of mentorship, and the dynamic between individual contributors and managers. The group knows that reevaluating and reimagining the roles and dynamics of sales people and managers is the best way to achieve greater sales success.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

We are doing a little rewind to a classic episode from the archives. Andy welcomes Adam Robinson, CEO of Retention.com, Robert Koehler, a go-to-market advisor at Scale Venture Partners, and Craig Rosenberg, Chief Platform Officer at Scale Venture Partners. They begin the conversation with the impact of economic changes on sales models, the importance of sales fundamentals, and innovative approaches to sales and marketing. They argue about  predictable revenue models in the current environment, the role of sales development representatives (SDRs), and the importance of aligning sales efforts with marketing strategies. The group gives insight on leveraging LinkedIn for business growth, the effectiveness of live events, and the need for sales specialization and deep understanding of customer industries.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

In this episode of the Win Rate Podcast, Andy is joined by two sales veterans, Kevin Davis, CEO at Boogieboard.ai, and Hamish Knox, Founder and CEO of Sandler Calgary, to discuss sales effectiveness, the buyer experience, and strategies to improve win rates. The group covers topics such as territory design, aligning with the buyer journey, how productive client interactions trump tech-driven tools, and the impact of CRM systems on sales processes. They stress the importance of humanizing sales interactions, making informed choices, fostering a culture of winning, the need for better management practices, and continuous learning for sales professionals.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate. 

On this episode of the Win Rate Podcast, Andy is joined by top global sales coach Keith Rosen, Founder and President of Personal ABM, Kristina Jaramillo, and CEO of US Operations for the Institute of Sales Professionals, Rob Durant. Andy and his panel of pros discuss the evolving landscape of sales, emphasizing the importance of connection, ethical standards, and the need for effective training. They highlight the challenges faced by sales professionals in adapting to modern buyer expectations and the role of certification in elevating the profession. They delve into the critical aspects of sales training and development, emphasizing the need for a strong foundation built on product knowledge, systems understanding, and essential human skills. They also get into the importance of aligning sales processes with buyer needs and the necessity of personal responsibility in professional development.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate. 

Welcome back to the show, where today Andy has assembled an incredible group of guests including Bob King, author of 'The Joy of Closing,' Dan Sixsmith, Chief Customer Officer at Ecosystems.io, and Mason Dettloff, Co-Founder and COO at Praction. They turn their focus on the art of closing, the importance of building trust, the power of belief, and the operational rigor necessary for successful sales processes. The group also discusses the differences between consultative selling and traditional closing techniques, the significance of first impressions, and how to increase confidence in sales teams. Each guest brings personal insights on customer retention and the impact of effective closing on long-term loyalty, the emotional aspects of selling, and the need for sales discipline.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate. 

Take the time to listen to this hugely popular, classic episode packed with sage sales advice. Joining Andy for the roundtable discussion today are Richard Harris, Founder of the Harris Consulting Group, Mark Cox, Founder of In the Funnel Sales Coaching and host of The Selling Well Podcast, and Matt Dixon, Wall Street Journal best selling co author of The Challenger Sale, The Effortless Experience, The Challenger Customer, and his new book, The Jolt Effect. They begin by discussing some of the best ways to offer value to clients, the role of technology in enhancing sales, the challenge of being constantly pitched by vendors and the lack of interest in product details, and they propose a "common sense revolution in sales," where the focus is on improving clients' businesses. They challenge both traditional sales training methods, and current compensation structures, and argue that ROI is more crucial than simply offering a cheaper price. The group turns its focus to the essential skill of asking open-ended questions, which can separate the best sellers from the rest, the significance of listening and truly understanding the client's pain points in their specific context, how to earn the right to ask questions, and being one step ahead and adaptable to shifting buyer behavior.Connect with Richard, Matt, and MarkHost Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

There can be a lot of petty infighting and finger pointing among sales teams. Sometimes you're left wondering if management is helping, hurting, leading, or confusing. On today's episode, Andy welcomes his friends Ralph Barsi, VP of Sales at Kahua, Richard Harris, author and Founder of Harris Consulting Group, and Mitchell Kasprzyk, VP of Sales at Compyl. The panel discusses the importance of performance metrics, sales process adherence, the double-edged sword of AI in sales, and Andy's full head of hair. They explore the need for innovation, creative problem-solving, the generational differences in sales coaching and learning, tech to enhance sales strategies and outcomes, and reassessing accountability for leadership and teams.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate. 

In this episode of the Win Rate Podcast, Andy welcomes Brian Dietmeyer, CEO of CloseStrong.ai, Ruben Castaño, CEO of Revegy and 6Connex, and St John Craner, Managing Director of Agrarian Rural Marketing, to discuss sales effectiveness and the buyer experience. The discussion explores leveraging AI for precision selling, emotional intelligence in sales, and the need for non-assumptive, buyer-centered approaches. The guests emphasize the importance of integrating technology with human skills to enhance sales strategies and the overall effectiveness of sales processes.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Today Andy welcomes another group of sales experts, including Mark Cox, Founder of In the Funnel Sales Consulting,  Keith Rosen,  a top global sales coach, and Paul Kleen, CEO of Pitchit.  The group discusses the challenging role of sales leaders in balancing customer engagement, team management, and executive expectations. They emphasize the importance of managers in fostering a coaching culture to drive consistent sales outcomes, and share insights into the integration of AI in sales processes. They also dig into unrealistic sales quotas, the evolving landscape of B2B sales, and the need for a buyer-centric approach.

Today Andy is joined by two all-star guests, Alan Versteeg, Global Chief Revenue Officer at Growth Matters, and Andrew Barbuto, Senior Agency Lead at Basis Technologies and author of 'Top Sales Producer: How to Crush Your Sales Quota.' They start right off diving into a discussion of the core principles of sales effectiveness and improving win rates. They share insights on the importance of mindset, the pitfalls of relying too heavily on CRM systems, and the crucial role of frontline sales managers in coaching and guiding sales professionals.  Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

In this episode of the Win Rate Podcast, Andy is joined by two sales experts, Philip Lacor, CRO at Personio and St John Craner, Managing Director at Agrarian Rural Marketing. They look at the different aspects and importance of trust, consultative selling, and balancing AI with emotional intelligence. They dig into sales efficiency, achieving quality discovery, the critical role of sales leadership, and empowering sales teams through genuine interactions and ethical guidelines.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.