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© 2024 The Equestrian Business Podcast
Description
The show that talks about business for equestrians!
I'm Rhiannon-Amber, multi-nominated for Equestrian Service of the Year, Published in several magazines with my signature business strategies and guest speaker at some of the UK's leading equine colleges. I'll be sharing with you the strategies, the tools and a splash of philosophy building a great equestrian business and delivering it in a no-fluff straight talking dry humoured way!
47 Episodes
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We've all been there, it's frustrating! People like your content (or maybe not even that)It gets shares on facebook or you're getting good views on your reels, but no one is buying from you and you don't know why.I've audited a lot of business social media accounts in my time. The main problem is: You're giving all the answers away. No one wants to pay for what they can get for free. (This is why Wikipedia is always asking for money!)So if you're not sure why your marketing isn't getting resu...
If selling leaves you feeling gross, pushy, salesy and all-around cringey and awkward, there are probably a few factors at play here!1 - you don't have confidence in yourself or what you're sellingYou think people will think your product is cheap or not good enough, or perhaps you will doubt if you're an expert. 2 - You're putting too much pressure on the sales and thinking about the transactional side of things but not enough emphasis on solving the problem...3 - You have a big old fear...
I'm thrilled to announce that I've made the number one spot in the Buzzfeed "Best UK Equestrian Podcasts worth listening to in 2024!" It's all because of you guys!Thank you to all my listeners and supporters of the show!I want to talk about all the different ways that I can help you earn more money in your equestrian business!Here's a wee breakdown of all the ways I can support you for the rest of 2024.If you'd like to get my support or just have my eyes solely on your business - you ca...
The Equestrian Business Podcast is now ranked as Number 1 in the UK's best equestrian podcasts worth listening to in 2024! This is insane! I can't believe it. It's all thanks you you lovely listeners and your ongoing support! So a huge thank you!I never thought I'd find myself discussing celebrity gossip. It's not me at all!But today I'm discussing the unexpected marketing lessons you can learn from the latest hot-topic celebrity drama! Do I think it's all just a big money-making ...
This is the episode you didn't know you needed!This week I'm joined by past client Susan Nienaber MSc. The Equestrian Mindset Specialist. Susan is a mindset practitioner and equine behaviour expert. We'll discover the art of "Niksen" which is Susan's native language, Dutch for "doing nothing"We'll also be discussing how sometimes the barrier between where you are now and where you'd like to be is the story you've been telling yourself. The Equestrian Business Podcast is the ultimat...
In this episode, I'm sharing why you should be developing some content for your equestrian business and how it can help you beyond just 'adding value to your audience"I've made twice my old annual salaries with nothing but content alone and how you can stand out and maintain an edge in your field, that's right you guessed it... With nothing but content.I'll also be sharing an exercise that will help you generate at least 30 business ideas in the time it takes to drink a cup of coffee!Fancy wo...
If you've been trying to improve your marketing you've probably had a lot of people talk to you about personal branding, and you've likely thought "WTF is that, why is it important and how can I build one"Today I'll be talking to you all about exactly that, personal branding and how you can improve yours.- A personal brand is your reputation, and regardless of who you are and what you do, you have a personal brand already- I'm going to teach you what you can do to expand on this and how you c...
Manufacturer disasters, empty trade stalls and months of business stress - Lauren & Josh are the faces behind the industry-disrupting Equiball and they're sharing with us how they've navigated the last 6 months.In this episode of The Equestrian Business Podcast, we delve into the recent supply chain challenges faced by Equiball, the innovative hot and cold massage ball designed for horse therapy. We'll hear directly from the Equiball founders Lauren & Josh about their experience:The I...
Here are some of the fuck ups I made when I started out in business and why they've sent me back. From being scared to invest in business solutions to generally beating myself up mentally and telling myself I'm not good enough, here are the mistakes I made in business and how I navigated through them. The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhia...
Today's episode might ruffle some feathers... Word of mouth isn't a good thing to rely on to gro your business!Yes, you've heard me shout from the roof tops about social proof and trust and yes word of mouth is great for these BUT think of it like this:Do you think sitting around waiting for other people to promote your business is a good business growth strategy? I don't.Today Im going to explain my beef with word of mouth marketing hopefully convince you to take the plunge and start p...
I started a new company in the last 10 days. It officially launched on Saturday and already I have enquiries coming in! This is because of my expert formula which positions you as a trusted expert and makes people feel like they've known you for years.Today I'll be discussing one of my biggest tips for making sales and effective marketing:STAY RELEVANT! I mean talking about things that are important to your ideal client and relevant to the problems they're facing every single day. If you...
Today on The Equestrian Business Podcast, Julie Driver tells us how her career as a Pilates instructor came into the equine world.We discuss everything from diversification, and marketing, to velvet rope policies and cutting off dud clients.We also discussed the rather interesting equipment in Julie's studio! If you want to get in touch with Julie or would like to find out more bout her services, you can find her on social media by searching "Julie Driver Pilates"The Equestrian Business ...
Two episodes in one week? What's going on?!Since February has 29 days this year, why not add a special podcast on a special day? I want to talk to you about Fully Bucked, Why I created it, who it's for, why it's coming back. There's some treats and freebies in this episode that you won't find anywhere else online, not even down here in the show notes! Remember March will see the return of my popular free webinar, and by listening to this podcast, you're automatically reserved a...
Ever wondered why you're not getting the sales you want?Or do you feel invisible to your ideal client or customer?Maybe you've been putting a load of work into social media marketing but you're not getting the results... Here's why!1 You're invisible2 Are you an expert?3 Your content is boring af4 You're not using social media properly5 You're selling the training, not the horse.Fully Bucked is my signature marketing programme and she's coming back in March! Fully Bucked shows you how to crea...
In this episode, I'll be tackling the very common question "What should I charge?" or "What's the going rate?"It's a question I've seen in a lot of Facebook groups recently and I thought I'd share the advice I've been giving to tackle this question. The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a...
I'm going to tell you exactly how to sell without selling and how to get more clients or customers into your business. Before I even realised what marketing was, I was pretty good at it!Here's how the things I didn't even realise I was doing 10 years ago are still at the core of my refined strategies today.If you ever felt sleazy selling then this episode is for you and I'm going to change your mindset! The Equestrian Business Podcast is the ultimate podcast for equestrian business ...
2nd in the UK's best equestrian podcasts!Today we're talking all about how to start your business idea from concept to creation.This episode came about because so many people have said 2024 if the year they are going to start their business, but there'sa few things holding them back. Firstly a lack of knowledge on how to start the business, so I'm going to give you this today.The next is a lack of capital (that's business talk for money) which I'm also going to help you solve in today's ...
WARNING! This episode may bruise your ego, call you out and cause you to be wildly successful and stop acting like a hot mess in 2024!I'm taking no prisoners today!This episode covers how to stop moaning, whinging and thinking of yourself as a second-class citizen and start achieving all the things you want to do.The Equestrian Business Podcast has grown to be 2nd in "The Best UK Equestrian Podcasts" and I couldn't have done that without your help.If you'd like to catch up with me in 20...
2nd in 10 Best UK Equestrian Podcasts!Today on the equestrian business podcast, I'm joined by Helen from Bloomfields. Bloomfields manufacture luxury horseboxes and has quickly become an authority figure in the horse transport world.Helen had a background in marketing before meeting Dean, and together the passion, craftmanship and quality that makes Bloomfields the iconic brand they are today.Helen talks us through what goes into a Bloomfields box and shares the secrets that helped Bloomf...
Voted 2nd in "Best UK Equestrian Podcasts"This is one of the first in a mini-series that I want to call the physiotherapy episodes.Today's episode is all about managing overwhelm. You might be overwhelmed if:You're becoming more irritable You're spending more time "doom scrolling" social mediaYou're leaning into vices like alcohol or smoking more oftenYou feel anxious, fearful or fatiguedYou have lost your drive or motivationYou have a sense of being unable to cope with daily tasks (Like...
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