Sync Licensing Minute

Sign up for the Get Signed in Sync Conference: https://www.2indie.com/a/2148244670/czLeJJ8sGet $50 bucks off by using code: MICHELLE Sonnet Simmons is an Indie artist with music in Coca Cola, Volkswagen, GoDaddy, Reebok, Nike, T-Mobile, Starbucks and shows like Younger, Riverdale, and Katy Keene… She garnered the love of America as a top contestant on ABC’s Rising Star. She also runs Sync Society, a group that meets agencies each month and write music for their briefs. She also runs a virtual conference called Get Signed in Sync. In this podcast we talk to Sonnet about her career, her advice to getting into Sync and about the upcoming conference on March 26th Sign up for the Get Signed in Sync Conference: ⁠https://www.2indie.com/a/2148244670/czLeJJ8s⁠Get $50 bucks off by using code: ⁠MICHELLE⁠Unsure of where to go in your Sync Licensing Journey? Book a consult with me!: Consult infoI would love to help you!

SyncSpotlight conference info and registration link: ⁠https://www.eventbrite.com/e/syncspotlight-2026-north-atlanta-tickets-1320281169519⁠Skool Community: ⁠SyncRadarAbout SteeleSync:SteeleSync was created to give those deserving indie acts a chance for added exposure and an increased budget to help blossom their careers.  We have always had a passion for finding those diamonds in the rough.  There are so many talented and hardworking indie artists out there.  It’s a shame that only a small chosen few actually receive the exposure they deserve.Unlike some other companies out there SteeleSync works non-exclusively so we don’t limit the other opportunities that might be out there for our acts.  Not just that but our percentage are just a fraction compared to other related companies.Many artists are in the dark when it comes to music licensing and just don’t realize the amount of potential their catalog might hold.  We feel it’s our duty to help educate our clients.Many artists are in the dark when it comes to music licensing and just don’t realize the amount of potential their catalog might hold.  We feel it’s our duty to help educate our clients.  We have articles, tips and interviews located at our blog https://steelesync.com/blog/ and on our Facebook page https://www.facebook.com/SteeleSync/ .  Sharing the knowledge helps strengthen our relationships and may even help open up more doors in the future once applying what we have learned to our own craft.

Marcus Manderson (AKA “Da Fingaz”) is an accomplished musician, music producer, composer and audio engineer. Crafting music on a daily basis using a number of tools he has at hand, Marcus works to create inspiring musical journeys, continuing to serve his passion for music.Layered with his background as a church musician, his musical influences from his home state of Virginia (including Timbaland, Pharrell/Neptunes, Bink, Nottz, and Teddy Riley). He was also influenced by his parents as his mother always played Gospel music and his father, being Jamaican, always played reggae music. Marcus can easily adapt and create music across various genres. Through social media, Marcus strives to share his music with millions of people and to inspire them with his music. He has music in a multitude of TV shows and Film. from Netflix to Disney. For more information about Marcus and to connect with him go to: ⁠⁠https://dafingaz.com/services⁠⁠To join his newsletter and get free sync bonuses go to ⁠⁠https://forms.gle/dSMVaDz2rUvDY2Pi8⁠⁠For more information about my Sync Licensing Consulting services, bonuses and more go to: ⁠⁠Sync Licensing Minute⁠⁠

Marcus Manderson (AKA “Da Fingaz”) is an accomplished musician, music producer, composer and audio engineer. Crafting music on a daily basis using a number of tools he has at hand, Marcus works to create inspiring musical journeys, continuing to serve his passion for music.Layered with his background as a church musician, his musical influences from his home state of Virginia (including Timbaland, Pharrell/Neptunes, Bink, Nottz, and Teddy Riley). He was also influenced by his parents as his mother always played Gospel music and his father, being Jamaican, always played reggae music. Marcus can easily adapt and create music across various genres. Through social media, Marcus strives to share his music with millions of people and to inspire them with his music. He has music in a multitude of TV shows and Film. from Netflix to Disney. For more information about Marcus and to connect with him go to: ⁠https://dafingaz.com/services⁠To join his newsletter and get free sync bonuses go to ⁠https://forms.gle/dSMVaDz2rUvDY2Pi8⁠For more information about my Sync Licensing Consulting services, bonuses and more go to: ⁠Sync Licensing Minute⁠

Marcus Manderson (AKA “Da Fingaz”) is an accomplished musician, music producer, composer and audio engineer. Crafting music on a daily basis using a number of tools he has at hand, Marcus works to create inspiring musical journeys, continuing to serve his passion for music.Layered with his background as a church musician, his musical influences from his home state of Virginia (including Timbaland, Pharrell/Neptunes, Bink, Nottz, and Teddy Riley). He was also influenced by his parents as his mother always played Gospel music and his father, being Jamaican, always played reggae music. Marcus can easily adapt and create music across various genres. Through social media, Marcus strives to share his music with millions of people and to inspire them with his music. He has music in a multitude of TV shows and Film. from Netflix to Disney. For more information about Marcus and to connect with him go to: https://dafingaz.com/servicesTo join his newsletter and get free sync bonuses go to https://forms.gle/dSMVaDz2rUvDY2Pi8For more information about my Sync Licensing Consulting services, bonuses and more go to: Sync Licensing Minute

Welcome to Season 3 episode 1 of Sync Licensing Minute. Today I am answering some questions that came into my Facebook page. Stay tuned for this season as I will have more interviews, discussions and info on Sync as well as how AI is affecting music in Film & TV. Click Here for the: 5 Steps to Sync Success Guide & Agency Starter ListVisit www.michellelockey.com for more

In today's episode I am giving a brief wrap up for the season and some resources for you to leap forward in your Sync Strategy:1:1 Consult: You get an action plan, song reviews and personalized strategy! 20% off a one hour consult with code SYNC20: Sync Licensing MinuteJoin Disco for your catalog management: https://disco.ac/signup?b=1065&u=14248

If you are interested in a Sync Strategy Consult, or help with your Sync Licensing Journey- contact me at music@michellelockey.com or go to Sync Licensing Community Sign Up to get your free 10 steps to Sync Success download. In this episode I speak with David Elliot Johnson of GearKids WifeHouse & Your Creative Truth about Sync Licensing & being your authentic self. David lives in Asheville, NC and Asheville is still in need of our help after the devastating Hurricane. Please consider donating to ⁠Beloved Asheville⁠ to help this wonderful community rebuild. David’s reputation both as a world-renowned drummer supporting the biggest names in rock, pop, country, and jazz and as a Multi-Platinum award-winning, Grammy-nominated songwriter and producer, is second to none. With his deep knowledge and understanding of the industry, his creative successes have rewarded him with a global audience reach of nearly 1.4 billion. He believes above all that artists should be treated fairly and should always reap the rewards of their creativity.    David founded GearKids WifeHouse out of a desire to maximize the potential of his catalog on his own terms. After years of self-administered Top 5 and #1 hits in a variety of countries, he recently opened up the offering of services to his most prolific and inspiring creative friends. Much like his own, their catalogs are filled with honest, emotional, and authentic works. These traits are what define us.    For the past 20 years, David has been placing and licensing his works beyond the capacity of his catalog representatives. He feels it is time to take his musical offerings back into his own hands. GearKids WifeHouse is a collective of genuine industry leaders helping the community to prosper and continue in its confident growth. 

In this episode I speak with David Elliot Johnson of GearKids WifeHouse & Your Creative Truth about Sync Licensing & being your authentic self. David lives in Asheville, NC and Asheville is still in need of our help after the devastating Hurricane. Please consider donating to Beloved Asheville to help this wonderful community rebuild. David’s reputation both as a world-renowned drummer supporting the biggest names in rock, pop, country, and jazz and as a Multi-Platinum award-winning, Grammy-nominated songwriter and producer, is second to none. With his deep knowledge and understanding of the industry, his creative successes have rewarded him with a global audience reach of nearly 1.4 billion. He believes above all that artists should be treated fairly and should always reap the rewards of their creativity.    David founded GearKids out of a desire to maximize the potential of his catalog on his own terms. After years of self-administered Top 5 and #1 hits in a variety of countries, he recently opened up the offering of services to his most prolific and inspiring creative friends. Much like his own, their catalogs are filled with honest, emotional, and authentic works. These traits are what define us.    For the past 20 years, David has been placing and licensing his works beyond the capacity of his catalog representatives. He feels it is time to take his musical offerings back into his own hands. GearKids WifeHouse is a collective of genuine industry leaders helping the community to prosper and continue in its confident growth.  Would you like a consulting session with me? Sign up for one at Licensingsongs.com. Consulting & courses are 50% off Enter code: 50OFF for discount. And for signing up, you get a free download, 10 steps to Sync Success.

Dean Krippaehne ⁠is a veteran songwriter, musician, author, artist and music producer. His music has been heard on hundreds of TV shows, films and new media around the world including: Oprah, Dancing with the Stars, Late Night with Seth Meyers, Scorpion, Duck Dynasty, Parenthood, The Today Show, Star Trek: Strange New Worlds, The Kardashians, Vampire Diaries, Lucky Dog, One Life To Live, T-Mobile, Amazon and Muzak to name a few. He has also earned gold and platinum records as a songwriter and has been recorded by numerous diverse artists such as Stefanie Heinzmann (Universal), Quickie (MCA/Music Blitz), Sarah Burgess (PME, American Idol), Mycle Wastman (The Voice), Sarah Lenore (AGT, Star of Amazon Prime series, "Melody"), and Scott Krippayne (SpringHill). His decades of experience in the music industry, founding both Seattle's Tri-West Recording Studios and All Screen Music as well as co-founding the advertising company Spektrum and partnering in the Tech company NXT CHNL, have made him a sought-after creative advisor. In addition to being the author of the (Amazon #1 Best Seller) books “Demystifying the Cue” and "Demystifying the Genre," as well as "Write, Submit, Forget, Repeat," Dean has had his thoughts etched in such publications as, "Recording Magazine," "Performing Songwriter Magazine" "SheKnows" and "The Loft," and continues to speak, teach, mentor and consult at many music seminars and workshops throughout the world Follow Us: Licensing Songs Academy/Sync Licensing Minute (@licensing_songs_academy) • Instagram photos and videos Michelle Lockey (@michellelockeymusic) • Instagram photos and videos ⁠www.licensingsongs.com⁠ ⁠www.michellelockey.com

Dean Krippaehne is a veteran songwriter, musician, author, artist and music producer. His music has been heard on hundreds of TV shows, films and new media around the world including: Oprah, Dancing with the Stars, Late Night with Seth Meyers, Scorpion, Duck Dynasty, Parenthood, The Today Show, Star Trek: Strange New Worlds, The Kardashians, Vampire Diaries, Lucky Dog, One Life To Live, T-Mobile, Amazon and Muzak to name a few. He has also earned gold and platinum records as a songwriter and has been recorded by numerous diverse artists such as Stefanie Heinzmann (Universal), Quickie (MCA/Music Blitz), Sarah Burgess (PME, American Idol), Mycle Wastman (The Voice), Sarah Lenore (AGT, Star of Amazon Prime series, "Melody"), and Scott Krippayne (SpringHill). His decades of experience in the music industry, founding both Seattle's Tri-West Recording Studios and All Screen Music as well as co-founding the advertising company Spektrum and partnering in the Tech company NXT CHNL, have made him a sought-after creative advisor. In addition to being the author of the (Amazon #1 Best Seller) books “Demystifying the Cue” and "Demystifying the Genre," as well as "Write, Submit, Forget, Repeat," Dean has had his thoughts etched in such publications as, "Recording Magazine," "Performing Songwriter Magazine" "SheKnows" and "The Loft," and continues to speak, teach, mentor and consult at many music seminars and workshops throughout the world www.licensingsongs.com www.michellelockey.com

In this episode I interview Elaine Ryan of Unicorn Sync & founder of Sync Music for a Change. ⁠Unicorn Sync⁠ is a boutique music licensing agency that offers a catalog of one-stop pop, r&b, hip hop, singer-songwriter, rock and latin music with high production value, created mainly by independent artists & producers.  ⁠Sync Music for a Change⁠: Before Unicorn Sync was born, we started Sync Music for a Change, a non-profit initiative where musicians write to their elected representatives about an issue and/or make donations to progressive causes in exchange for the opportunity to submit a song to a listening session with a music supervisor. Over the past year, music supervisors have generously donated an hour of their time to support action on climate change, police violence, voting rights, LGBTQ+ rights, supporting refugees in Ukraine and more. ⁠Elaine Ryan⁠ is a singer-songwriter, performing musician, writer, music licensing agency owner, and activist ---------------- Coaching and classes are 50% off at ⁠www.licensingsongs.com ⁠use code 50OFF

In this episode I interview Elaine Ryan of Unicorn Sync & founder of Sync Music for a Change. Unicorn Sync is a boutique music licensing agency that offers a catalog of one-stop pop, r&b, hip hop, singer-songwriter, rock and latin music with high production value, created mainly by independent artists & producers.  Sync Music for a Change: Before Unicorn Sync was born, we started Sync Music for a Change, a non-profit initiative where musicians write to their elected representatives about an issue and/or make donations to progressive causes in exchange for the opportunity to submit a song to a listening session with a music supervisor. Over the past year, music supervisors have generously donated an hour of their time to support action on climate change, police violence, voting rights, LGBTQ+ rights, supporting refugees in Ukraine and more. Elaine Ryan is a singer-songwriter, performing musician, writer, music licensing agency owner, and activist ---------------- Coaching and classes are 50% off at www.licensingsongs.com use code 50OFF

Learn about /Join Disco Here: (⁠http://disco.ac/⁠) Tim is Head of New Markets and Education at [DISCO], a music and media industry platform for catalog management, discovery, and promotion.Tim was the first boots on the ground to launch DISCO in Los Angeles in 2016, and has onboarded and trained thousands of businesses from indie to major labels, publishers, film studios, tv networks, sync agents, artist managers, radio promoters and more.Tim’s experience has provided him with a wealth of practical knowledge from the frontlines of the industry, which he spends his time regurgitating for anyone who will listen. He recently built DISCO’s new education hub [The School of DISCO](https://school.disco.ac) which features a wide range of articles, video courses, and live online classes.

The Sync Hole is a group of people wanting to share information about sync for free. They are a supportive group and in this episode I interview the founders. Terrell Burt, Andrew Jordan and Mark Himley. Join their youtube channel and discord server for great information on Sync Licensing! Join The Sync Hole Discord Server: ⁠https://discord.gg/pjHQg4rsg8⁠ Follow The Sync Hole Youtube channel ⁠https://www.youtube.com/@TheSyncHole⁠ Terrell Burt: Website: ⁠https://www.terrellburt.com/⁠ Instagram: ⁠https://www.instagram.com/tlburt17/⁠ Twitter: ⁠https://twitter.com/tlburt17⁠ Facebook: ⁠https://www.facebook.com/profile.php⁠... Andrew Jordan: Website: ⁠https://www.andrewjordanmusic.com/⁠ Instagram: ⁠https://www.instagram.com/music_by_an⁠... Twitter: ⁠https://twitter.com/Music_by_Andrew⁠ Mark Himley: YouTube: ⁠https://www.youtube.com/markhimley⁠ Website: ⁠https://www.markhimley.com/⁠ Instagram: ⁠https://www.instagram.com/markhimley⁠ Twitter: ⁠https://twitter.com/markhimley⁠ 50% off courses and coaching at the ⁠Licensing songs Academy⁠ use code 50OFF

The Sync Hole is a group of people wanting to share information about sync for free. They are a supportive group and in this episode I interview the founders. Terrell Burt, Andrew Jordan and Mark Himley. Join The Sync Hole Discord Server: https://discord.gg/pjHQg4rsg8 Follow The Sync Hole Youtube channel https://www.youtube.com/@TheSyncHole Terrell Burt: Website: https://www.terrellburt.com/ Instagram: https://www.instagram.com/tlburt17/ Twitter: https://twitter.com/tlburt17 Facebook: https://www.facebook.com/profile.php... Andrew Jordan: Website: https://www.andrewjordanmusic.com/ Instagram: https://www.instagram.com/music_by_an... Twitter: https://twitter.com/Music_by_Andrew Mark Himley: YouTube: https://www.youtube.com/markhimley Website: https://www.markhimley.com/ Instagram: https://www.instagram.com/markhimley Twitter: https://twitter.com/markhimley for 50% off courses and coaching at the Licensing songs Academy use code 50OFF

Here is part 3 of my interview with Heather Evans. Check out Heathers music and her courses here: https://www.heatherevansmusic.com/ For 50% of consulting from Michelle: https://michellelockeycourses.teachable.com/

Here is part 2 of my interview with Heather Evans where we get into production costs, building your catalog and talking non-exclusive and exclusive deals. Don't forget to check out Heather's Website where she has resources & courses on Sync Licensing. https://www.heatherevansmusic.com/classes I am also offering 50% off on consulting & my self paced course, as well as a free 10 Steps to Sync Success checklist. Use code 50Off at check out. www.licensingsongs.com

Heather Evans⁠www.heatherevansmusic.com⁠ Heather Evans is an Award-winning Singer/Songwriter, Front woman of the band Fine Citizens, The Songwriter Circle Podcast Host and Artist Coach based in Columbus, OH. Focusing on building her catalog over the past 4 years, Heather’s music has been featured on FOX's So You Think You Can Dance, MTV's Teen Mom 2, 16 and Pregnant, Help! I’m in a Secret Relationship, ABC's Dancing With the Stars Jr, Disney's Fairytale Weddings, NBC's La Brea Promo, trending Netflix show First Kill and 3 Songs on Love is Blind, the theme song for the “Made in California“ Podcast and more!

Hello! Season 2 is now in session! Here I give a preview of season 2 and answer a listener's question. If you have questions you would like answered, please post them in the Q&A OR on any of my social media sites. Consulting is 50%- already marked down at http://licensingsongs.com/, so sign up today for your personal Sync Licensing Consultation. Enjoy the show!