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A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.
16 Episodes
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In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how teachers and students can use AI in assignments without skills erosion. He offers a real-world case study on how he designed a Music History course and quizzes with ChatGPT's Study mode and how his students can be taught to use AI as support to their work, not a replacement. Plus we discuss Agentic websites and their future impact on marketing communications and customer engagement. Agentic websites will replace searc...
In this episode, Dr. David Mitchell shares insights on AI's impact on #education, including #in-classroom and #administration. He shares reviews on some AI tools designed for #educators and some real-world use cases. Here is a list of these and more #edtech tools reviewed by Dr. Mitchell. https://humandrivenai.com/2025/05/28/ai-in-education-2025-transforming-teaching-with-intelligent-tools/ Also, in this episode, Jennifer Jones-Mitchell shares a use case on creating an #AI model of t...
In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search. From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers. We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper. Here is a link to the news from Walmart about their AI A...
In this episode, Jennifer Jones-Mitchell sits down with SEO expert Winston Burton to discuss how AI is transforming SEO. We review how to generate content that AI models seek to ensure your brand appears in AI searches. We also talk about #AIAgents and how they are now searching the web on behalf of humans and what marketers need to do to ensure their content connects with these AI models. This is an episode you won't want to miss! Here is the link to the WSJ interview with the Anthropic...
In this episode, Jennifer Jones-Mitchell shares her predictions for the six most impactful AI Marketing trends for the new year, including: 1. Critical mass adoption of digital twins and AI avatars 2. Brand collaborations around custom LLM development 3. Synthetic analytics for product positioning 4. AI improving crisis communications & creating new crisis situations 5. The need to prepare for the incoming administration's deregulation of AI 6. A greater emphasis on an AI-literate workfo...
In this episode, we discuss the evolution of ChatGPT since it's launch two years ago - from the first basic prompts to the development and training of custom GPTs. We also discuss the best practices around training your brand's chatbot to not only deliver exceptional customer service, but to actually move the customer through to conversion. We discuss the importance of training the chatbot on your brand's voice, products and services, as well as why you should avoid open-ended questions in ...
Music composer and educator, Dr. David Mitchell joins AI marketing leader, Jennifer Jones-Mitchell as they discuss how Google's Deep Mind Dream Track technology is enabling artists to do more than ever before. From composition to complete studio production, AI is democratizing how music is created. Plus, we discuss how robots are now helping sculptural artists bring their visions to life faster and at greater scale than ever before. Learn more about how AI is empowering art and comm...
AI Central is a podcast brought to you by Human Driven AI. In this episode , Jennifer Jones-Mitchell and Dr. David Mitchell discuss the use of personal Avatars or Digital Twins, including the benefits and risks involved of giving your likeness to AI companies. We also discuss the No Fakes Act and its impact on the use of AI avatars in entertainment, education, and marketing. We also discuss some of the interesting and strategic uses of ChatGPT and other AI uses. We also briefly d...
In the latest episode of the Human Driven AI podcast, Jennifer Jones-Mitchell and Dr. David Mitchell, discuss: - The latest generative AI integrations in Adobe and Canva - The launch of Latimer, the "BlackGPT" trained on content from the HBCUs - President Biden's AI regulations and governmental policies to come - A new single from The Beatles, thanks to AI This is a don't miss episode for all marketers, advertisers, public relations pros, and anyone else who wants to make sure their c...
In this episode of Human Driven AI's podcast, Jennifer Jones-Mitchell is, again, joined by composer, Dr. David Mitchell for Part 2 of AI and Music. The discussion includes: - Warner Music signed the AI-generated model and musical artist, Noonoonuri. - The benefits of creating AI-generated albums and music videos. - How some musical groups are using AI to recreate deceased artists, (e.g. A new Beatles single is being developed with an AI-generated John Lennon). - How independent ...
Human Driven AI's Jennifer Jones-Mitchell sits down with music composer and educator, Dr. David Mitchell to discuss the impact of Artificial Intelligence on music composition, inspiration, collaboration and more. The discussion includes: The overall impact of Ai on music composition.How artificial intelligence interprets musical direction. The benefits and drawbacks of today's Gen AI music tools.Music samples created by AI with an explanation of prompts.Future possibilities of AI-...
Jennifer Jones-Mitchell of Human Driven AI interviews SVP, SEO for Acronym, Winston Burton on the impact of Generative AI on Search Engine Optimization. The discussion includes: The overall impact of GenAI on SEO - now and in the future.How marketers can supercharge campaigns through AI automation. Does AI-generated content help or hurt a brand's SEO.How do Search engines recognize and response to AI-generated content.If Content is the new Cookie, how does AI impact content?...
Atlanta Business Radio interviewed Human Driven AI's Jennifer Jones-Mitchell on how Generative AI helps marketers automate tasks, augment skills gaps and improve campaign performance. Discussion includes: What is Generative AI and how is it different from AI?How does it work, how does Generative AI think?How can marketers train Generative AI?What are future trends around GAI?Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even mo...
In this Human Driven AI podcast, Jennifer Jones-Mitchell discusses implications from the #Hollywood strike and the studios' desire to create #AI #avatars of actors, the #copyright challenge of #GAI and the inherent bias of #artificialintelligence tools trained on the internet. Also discussed is the recent news that seven AI companies promised to police themselves when it comes to privacy protections and preventing misinformation and misuse of copyrighted content. John C. Havens is an AI #eth...
In this brief Spotlight Story, Human Driven AI's Jennifer Jones-Mitchell offers a quick review of the generative AI tool, Claude 2. This new version of the chatbot from Anthropic delivers much more human-like content and even asks you questions to improve the content quality. Check it out and don't forget to subscribe! Support the show Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
Since the December launch of ChatGPT, marketers everywhere have been asking the same question: will AI take my job? In this episode of Human Driven AI, Jennifer Jones-Mitchell is joined by her husband, composer, Dr. David Mitchell as they discuss the language of AI, the power of AI tools, the market and job impact, and how marketers can leverage these tools to amplify their campaign performance and improve operational efficiencies. Support the show Thanks for listening! Don't forget to ...
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