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Fifteen Minute Fridays

Author: Ben Albert of Real Business Connections

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Fifteen Minute Fridays: Your shortcut to actionable business insights.


Hosted by Ben Albert, this podcast is perfect for those who want to learn more and do better in less time. As the man behind The Real Business Connections Network, Ben collaborates with a diverse range of business professionals to deliver quick, easy-to-implement tips.


Our concise episodes dive into the heart of business, from networking, entrepreneurship, self-development, to the interplay of human behavior in business dynamics. We explore the importance of public speaking, asking the right questions, and the universal role of sales and persuasion in any field.


Join us on Fifteen Minute Fridays as we compress decades of wisdom into brief, impactful lessons that drive real progress. Discover how struggle, failure, and frustration can pave the way to true resilience and success.


Welcome to your weekly dose of potent business knowledge, all in around 15 minutes.


This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

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Fifteen Minute Fridays episode #70 Isabel Maria Jeworski.In today’s fast-paced world, slowing down has become a real struggle. Constant demands and distractions leave us feeling overwhelmed, making it harder to find moments of peace and calm. However, slowing down is not only beneficial for our body’s health but also enhances our effectiveness.Joining us today is Isabel Maria Jeworski, a 500+ hour Certified Yoga Teacher, Social Anthropologist, Spiritual Entrepreneur, and Mentor. She holds certifications in EFT, Breathwork, Meditation, Somatic Healing Practices, Qigong, and Ayurveda.In this episode, Isabel explores the value of slowing down in today’s fast-paced world and highlights how stress and overthinking impact our bodies and minds. She also shares practical tips for slowing down and increasing effectiveness, including a simple 3-stage breathing technique to calm the nervous system.Quote Of The Day:“Faster is just faster and not better.” ~Isabel Maria JeworskiTimestamp:[01:23] Quote of the day: “Faster is just faster and not better.” ~Isabel Maria Jeworski[02:54] The value in slowing down[07:36] Effects of stress on the body [09:02] How to avoid overthinking [10:37] Tips for slowing down and increasing effectiveness[13:11] The 3-stage breathing technique[16:30] Connect and learn more from Isabel Maria • Website: https://www.monkeymindretreats.com/• LinkedIn: https://www.linkedin.com/in/isabel-maria-jeworski-monkeymindretreats/[18:51] Integration assignmentKey Takeaways:  • “Faster is just faster and not better.” ~Isabel Maria Jeworski [01:23]• Prolonged presence of cortisol, a stress hormone, in the body can lead to health problems. ~Isabel Maria Jeworski [07:36] • While multitasking may seem essential in today’s fast-paced world, it overstimulates the mind and leads to exhaustion since our brains are not built for constant, divided focus. ~Isabel Maria Jeworski [09:18]• By exhaling longer and more mindfully, we naturally slow our heart rate, calm the nervous system, and create space to pause, allowing us to be present in the moment. ~Isabel Maria Jeworski [12:25]Integration Assignment: Practice the 3-stage breathing technique in the morning and evening for at least 3–5 rounds.Keep In Touch with Isabel Maria Jeworski:Website: https://www.monkeymindretreats.com/Instagram: https://www.instagram.com/monkeymindretreats/Facebook: https://www.facebook.com/monkeymindretreats/LinkedIn: https://www.linkedin.com/in/isabel-maria-jeworski-796296161/—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #69 Kareen Walsh.We often fall into the trap of adopting the limitations others place on us, allowing them to shape our mindset and restrict our potential. To break free from a limited mindset, you must tap into what you are truly willing to do to make things happen and push beyond perceived boundaries.Today, we are joined by Kareen Walsh, a business leadership coach, CEO & Founder of Revampologist, LLC, and creator of the Hey Kareen AI App. In this episode, Kareen shares powerful insights on overcoming limitations and tapping into your innate gifts.Kareen explores the key traits of high-performing leaders and highlights the role of willingness in personal growth. Additionally, she introduces her Retrospective Exercise, a powerful tool designed to help you reflect, assess, and take action toward growth.Quote Of The Day:“Don't let the limitations of others become your own.” ~Kareen WalshTimestamp:[01:18] Quote of the day: “Don't let the limitations of others become your own.” ~Kareen Walsh[02:15] How Kareen defied limitations set by others[06:17] Tapping into your innate gift[08:36] Willingness[11:20] Traits of high-performing leaders[15:43] Integration assignment[19:42] Kareen’s Retrospective Exercise: https://heykareen.com/Retro[20:31] Connect with Kareen• Monthly Call: https://heykareen.com/Retro• App: https://heykareen.com/Key Takeaways:  • Don't let the limitations of others become your own. ~Kareen Walsh [01:18]• Noone is taught how to lead until you step up into leading and decide what works best for that environment. ~Kareen Walsh [05:11]• "You can learn anything if you have the desire.” ~Kareen Walsh [06:13]• If you are stuck in a limited mindset, it's probably because you haven't tapped into what you are actually willing to do to make it happen. ~Kareen Walsh [09:22]• "The willingness to empower others to do what you are ultimately responsible for is the magic of high-performing leaders." ~Kareen Walsh [11:20]• "Your business is a 100% reflection of how you lead it." ~Kareen Walsh [12:58]• As a leader, every single person on your team is a reflection of you. ~Kareen Walsh [14:29]Integration Assignment:Draw a four-part grid on a piece of paper• Top Left: Write down what you have been doing well• Bottom left: List things you need to stop doing• Top right: List things you need to start doing• Bottom right: List the action steps Grab a copy of Kareen Walsh's Retrospective Exercise: https://www.kareenwalsh.com/retrospectiveKeep In Touch with Kareen Walsh:Website: https://www.kareenwalsh.com/LinkedIn: https://www.linkedin.com/in/kareenwalshInstagram: https://www.instagram.com/kareenzwalsh/Facebook: https://www.facebook.com/kareenzahrwalshYouTube: https://www.youtube.com/@kareenwalsh6757—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #68 with Sienna Colonese.How can you transform your mindset with neuroplasticity?Perhaps this is a question that has lingered in your mind, and today is your opportunity to learn. Throughout this episode, Sienna provides practical tips like exercise, mindfulness, and creating affirmations that resonate with your energy to nurture a better mindset.Sienna Rane Colonese, founder of Through Rane, is a Magna Cum Laude graduate in Cognitive Behavioral Neuroscience from Colorado State University. After overcoming personal challenges with physical and mental health, she discovered the transformative power of neuroplasticity and mindset shifts. Certified as a Professional Coach, Sienna has developed science-backed strategies to help others achieve meaningful change.At Through Rane, Sienna empowers individuals to overcome stress and anxiety by using tools that promote personal growth and peace of mind. Her mission is to make transformation accessible, helping people work with their brains to create lasting change.Timestamp:[01:35] Can you teach old dogs new tricks?[02:02] What is neuroplasticity?[03:12] How to start improving your mindset[07:48] Dealing with imposter syndrome[08:30] The essence of mindfulness[11:13] What triggered Sienna’s passion for mindset?[14:04] Support Sienna:Website: www.throughrane.com LinkedIn: www.linkedin.com/in/sienna-colonese-71a2491a8/ [14:56] Integration assignment Key Takeaways:  •  I always say that if you have a brain that's fully functional, you can change because your brain has the beautiful ability of neuroplasticity. [01:36]• "Do elevations, not affirmations."- Sienna Colonese [04:14]• You can't slap an affirmation on someone who has something internal they need to work on and hope for the best that it's going to become true. [06:15] • "Mindfulness is what creates that gap for you to choose to improve." — Sienna Colonese [08:56] •  Anyone can be okay if they work on themselves internally, and you can see beauty in yourself and life around you each and every day if you change your mind. [12:19]• If we're in a tough place, we have a choice to start making changes. [13:22]• "You don't know where you are right now." — Sienna Colonese [15:55]Integration Assignment: Step #1: Write down five of your common thoughts, Step #2: Write another list of five thoughts you would like to have regularly. Step #3: See if they align.If they are drastically different, that might be a sign you should engage in mindset work, mindfulness practices, or gratitude practices.Keep In Touch with Sienna Colonese:LinkedIn: www.linkedin.com/in/sienna-colonese-71a2491a8/ Website: www.throughrane.com Instagram:https://www.instagram.com/throughrane/  —Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #67 with Yanely Espinal.Do you belong to the group of people who believe more money equals more problems and that money is the root of all evil? If so, you need to work on your money mindset.In this episode, Yanely Espinal takes us through a money masterclass. Yanely shares her journey and expertise in helping people understand the importance of a healthy psychological relationship with money. From this episode, we learn the essence of having a positive money mindset, tracking our finances, and planning for the future.Yanely Espinal is a passionate advocate for financial literacy, dedicating her life to reshaping the negative narratives surrounding money. Recognizing the pervasive influence of phrases like "more money, more problems" and "money doesn’t grow on trees," Yanely encourages individuals to confront their early money memories and traumas. She believes that understanding these formative experiences is essential to transforming one's financial mindset. As a fresh voice in the personal finance world, Yanely emphasizes the importance of aligning one’s mindset with their financial goals, confidently asserting, "If you don’t get your mind right, you can’t get your money right." Her mission is to inspire a more positive and empowering approach to money, enabling people to find opportunity and growth in their financial lives. She is also the author of Mind Your Money.Quote of the Day:“Do the best you can until you know better. Then when you know better, do better.” - Maya AngelouTimestamp:[01:12] Quote of the Day[02:58] Yanely’s experience with money[05:17] What is a P&L and why is it important?[09:12] Why we all need to read Yanely’s book[10:13] Look at your relationship with money through your money traumas[13:56] Be realistic about yourself[16:43] Don’t get so caught up with your business being a money-printing machine that you forget the future[18:51] How can we support Yanely?Yanely’s Book: Mind Your Money - www.amazon.com/Mind-Your-Money-Insightful-Strategies/dp/1544516541 Website: www.mindyourmoneybook.com [20:25] Integration AssignmentKey Takeaways:  • When you're making decisions, the most important way to make a decision is to use data. [07:49]• If you never truly master or understand the psychology of your own money, your relationship with money, and your personal values around money, you risk diving straight into a business without navigating your personal finances. [08:52]• “If you don't get your mind right, you can't get your money right.” - Yanely Espinal [13:03]• You're not going to get a greater source of learning for your business than talking to a customer who was not satisfied. [21:43]Integration Assignment: Step #1:Write down the name of one of your unhappy customers.Step #2: Reach out to them for a conversation on how you could have served them better and learn from thatKeep In Touch with Yanely Espinal:LinkedIn: https://www.linkedin.com/in/yanely-espinal-missbehelpful/ Website: https://www.mindyourmoneybook.com/ Instagram :https://www.instagram.com/missbehelpful  —Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #66 with Devin Sizemore.Do you fancy becoming a referral magnet? This episode is for you!Devin Sizemore takes us on a journey through becoming a referral magnet. He shares the Connection Expansion Exercise, which encourages shifting your focus from merely chasing ideal clients to strategically connecting with those who already have access to them. Through real-world examples, Devin illustrates how this approach can revolutionize your networking strategy. Additionally, he emphasizes nurturing your network to organically receive quality connections, all while highlighting the importance of follow-up to build credibility.Devin's journey has been defined by his passion for creating meaningful experiences and building businesses aligned with his values. From launching his first marketing agency to pioneering innovative consulting practices—and even a cat café—he focuses on adding value and fostering connections to help others succeed. Now, he aims to build a community where one million connections drive transformative change.As the author of Connection Expansion: You Are One Connection Away From Massive Success In Your Life Or Business, Devin shares insights on leveraging relationships for success. He is also passionate about storytelling, conducting expert interviews, and helping professionals turn their strategies into impactful books through his work with Million Dollar Author.Quote of the Day:“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.” — Mark ZuckerbergTimestamp:[01:10] Quote of the day[03:00] How do we make our systems more predictable?[05:03] How to be authentic with referrals[10:22] How to start networking when you are not a big brand[11:48] Handling a connections call[14:16] Is having a book important when it comes to networking?[16:37] How can we support Devin?Grab Devin’s book: www.amazon.com/Connection-Expansion-Massive-Success-Business/dp/196391158XLinkedIn: www.linkedin.com/in/dpsizemore/[17:59] Integration assignmentKey Takeaways:  • “Stop chasing the ideal client and start chasing the people who have access to your ideal client.” — Devin Sizemore [03:15]• “Everybody wants to buy. Nobody wants to be sold.” — Devin Sizemore [03:43]• The fact that you take action and deliver on what you say not only adds value, it makes you extremely credible. [08:52]Integration Assignment: Step #1: Identify your ideal client.Step #2: Write down where your ideal client spends money.Step #3: Write down where your ideal client seeks education.Step #4: Write down where your ideal client gathers.Step #5: Write down where your ideal clients get influence from.Step #6: Write down who your ideal clients trust.Step #7: List the connectors in your network.By completing this exercise and unlocking all of the people who have access to your ideal client, your perspective should shift. This process helps redefine your “ask” and reveals opportunities. Pick a few where you can have easy, aligned conversations with individuals who have access to your ideal clients. These should become your new focus.Keep In Touch with Devin Sizemore:LinkedIn: https://www.linkedin.com/in/dpsizemore/Website: https://devinsizemore.com/Instagram: https://www.instagram.com/dpsizemore/Book: https://amzn.to/4gBcTL2—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #65 Ilana Golan.Most entrepreneurs strive for success, but the pursuit of perfection often holds them back. When we overanalyze and wait for ideal conditions, we fail to take action, miss opportunities, and delay progress toward achieving our goals.In this episode, Ben Albert sits down with Ilana Golan, the founder and CEO of Leap Academy and a well-known Silicon Valley growth strategist. Ilana emphasizes the importance of being an action-taker as an entrepreneur, a mindset she lives by.As the host of the Leap Academy Podcast, she brings a wealth of knowledge from top CEOs, sharing tips to help entrepreneurs unlock their full potential for success and take their businesses to new heights. Additionally, she invites listeners to an exciting upcoming event in Silicon Valley, scheduled for February 28 to March 1, 2025.Quote Of The Day:“Done is better than perfect.” ~Ilana GolanTimestamp:[01:06] Quote of the day: “Done is better than perfect.” ~Ilana Golan[02:22] Why entrepreneurs should be action-takers[03:26] How Ilana embodies ‘Done is better than perfect’[06:32] Leap Academy Podcast: https://www.leapacademy.com/podcast[08:37] Tips from top CEOs[09:59] Ilana’s big play for 2025[11:11] Website: https://www.ilanagolan.com/[12:31] Integration assignmentKey Takeaways:  • “Done is better than perfect.” ~Ilana Golan [01:06]• “Clarity comes from action, not thought.” ~Ben Albert [02:03]• “When we overanalyze things, we don’t take action.” ~Ilana Golan [02:23]• Never compare yourself to someone else’s middle or end. [08:39]• Don’t make me extraordinary to get yourself off the hook. ~Lisa Bilyeu [09:01] • We often overestimate what we can do in a year but underestimate what we can accomplish in a decade. ~Ilana Golan [09:23]• “If nobody hears from you, the assumption is that you have nothing to say.” ~Ilana Golan [12:53]Integration Assignment: Identify what you want to be known for, then choose five topics you can write about. Take action and share your content across your social media platforms.People Mentioned and Other Resources:1. Richard BransonKeep In Touch with Ilana Golan:Website: https://www.ilanagolan.com/Twitter: http://twitter.com/ilanagolanLinkedIn: https://www.linkedin.com/in/ilanagolan/Facebook: https://www.facebook.com/IlanaGolanLeapInstagram: https://www.instagram.com/ilanagolanleap/—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #64 w/ Mark Collins.Our thoughts shape our beliefs and can either propel us forward or hold us back. If left unchecked, negative thoughts can limit our potential and prevent us from reaching higher in life.By mastering our thoughts and consistently adopting empowering strategies, we can break free from these limitations, embrace our true selves, and unleash the hero within us. This allows us to live the life we were created for, no matter the challenges we encounter. This allows us to earn our freedom for live!Join us in this episode featuring Mark Collins, founder of Freedom For Life and author of the transformational leadership book LIFE MASTERY: Living Life by Design, Not by Default. Mark has helped hundreds of individuals unlock their true potential through his Life Mastery courses, guiding them to become the Heroes they were created to be in their businesses, relationships, and lives.He discusses what life looks like when we don’t unleash the hero within us and how it can limit our potential. Additionally, he shares strategies to unleash the hero within, along with insights on mastering our thoughts so that we can start living the life we were created for.Quote Of The Day:“Who you think you are, you become.” ~Mark CollinsTimestamp:[01:14] Quote of the day: “Who you think you are, you become.” ~Mark Collins[02:18] LIFE MASTERY – Life by Design: https://bit.ly/3BkAr8M[04:33] Is everyone a hero?[06:45] What life looks like when we don’t unleash the hero within us[10:04] Strategies to unlock and unleash the hero within us[13:45] Mastering your thoughts[18:03] Connect and learn more from Mark Collins• Website: https://courses.freedom-for-life.net/• eBook: https://courses.freedom-for-life.net/products/digital_downloads/LIFE-MASTERY[19:30] Integration assignmentKey Takeaways:  • “Who you think you are, you become.” ~Mark Collins [01:14]• “Who you believe you are, you become.” ~Mark Collins [01:40]• If you want to change the trajectory of your life, the first step is to change your thoughts. ~Mark Collins [01:43]• “Everybody is a hero, and that hero is the person you were created to be.” ~Mark Collins [04:33]• “There is an impact in the world that has your name on it.” ~Mark Collins [04:46]• We all have negative thoughts; the challenge is whether we allow them to dictate our lives or overcome them so they don’t. ~Mark Collins [07:12]• “If your thoughts don’t align with who you were created to be, then they are lying to you.” ~Mark Collins [13:57]• “The best way to overcome a negative thought is with a positive one.” ~Mark Collins [14:37]• The more you celebrate who you are, the more you permit yourself to show up as you are. ~Mark Collins [16:52]• “You will never do more than you believe you can.” ~Mark Collins [20:11]• “You will never be greater than you believe you can be, but when you understand who you are, you can be that in every circumstance.” ~Mark Collins [20:18]Integration Assignment: Understand who you are apart from your things and titles.People Mentioned and Other Resources:1. LIFE MASTERY – Life by Design: https://bit.ly/3BkAr8MKeep In Touch with Mark Collins:Website: https://courses.freedom-for-life.net/Facebook: https://www.facebook.com/FreedForLife/Instagram: https://www.instagram.com/_freedomforlife_/LinkedIn: https://www.linkedin.com/in/mark-collins-freedom-for-life/YouTube: https://www.youtube.com/channel/UCw1A7tteCrpLj_d9ejzDWRg—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #63 Robin Waite.Pricing is one of the most challenging aspects of running a business, especially for coaches, consultants, and freelancers. Copying the prices set by other businesses can lead to adopting a flawed business model that fails to align with your unique values and goals.So, how do you determine the right price for your services? Find out in this episode with Robin Waite, the Founder of Fearless Business. Robin is a pricing expert, a regular keynote speaker at business events, and the bestselling author of several books, including Online Business Startup, Marketing Machine, and the popular recent release “Take Your Shot."In this episode, Robin discusses Clues that suggest you should charge more and the disadvantage of copying business prices. Additionally, he discusses Goal-Focused Pricing, the psychology of money, and the sales cycle of doom, along with a practical case study to help you set prices that reflect your true value.Quote Of The Day:Somebody's got to be the most expensive, so why can't it be you? ~Robin WaiteTimestamp:[01:11] Quote of the day: Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite [02:05] Clues that suggest you should charge more[03:48] The disadvantage of copying business prices[04:09] Goal Focused Pricing[06:24] The sales cycle of doom[08:21] The psychology of money[10:15] Case study on how to set your pricing[23:26] Connect and learn more from Robin• YouTube: https://www.youtube.com/RobinMWaite[24:59] Integration assignment[27:36] Get a FREE signed copy of Take Your Shot: https://www.fearless.biz/tysKey Takeaways:• Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite [01:11] • Copying the prices set by other businesses can lead to adopting a flawed business model. ~Robin Waite [03:48]• “A money story is developed in many people before they even have memories." ~Robin Waite [08:24] Integration Assignment: Increase your price by a certain amount and document the process.People Mentioned and Other Resources:1. The Body Keeps the Score: https://bit.ly/3YVdr7Y2. Take Your Shot: https://bit.ly/3Z02vG2Keep In Touch with Robin Waite:Website: https://www.robinwaite.com/YouTube: https://www.youtube.com/RobinMWaiteInstagram: https://www.instagram.com/robinmwaite/LinkedIn: https://www.linkedin.com/in/robinmwaite/Facebook: https://www.facebook.com/RobinMWaite/—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #62 with Christine Campbell Rapin.Are you wondering where your next client will come from? This episode is for you.Our guest today, Christine Campbell Rapin, gives us a masterclass on how to get found by potential clients. She shares her wisdom on simplifying business growth and provides actionable plans to convert curious clients into paying clients.Christine Campbell Rapin is the CEO and owner of CLEAR Acceleration Inc. She is an energetic, tell-it-like-it-is advisor, mentor, consultant, and speaker with over 25 years of experience in marketing, sales, and operations. Christine has worked with startups as well as some of the largest companies on the planet. To date, she has collaborated with more than 400 businesses worldwide, across various industries, generating a combined revenue exceeding one billion dollars.Grab your notebook and pen, you’ll need to take some notes.Watch the full episode on Youtube here: https://youtu.be/RMUYsKpx6J4 Quote Of The Day:“Grit gets you started, but strategy keeps you in the game.” - Christine Campbell RapinTimestamp:[01:31] How to find more clients: where we get it wrong[02:21] What is a buyer?[03:08] Foundations of finding a buyer[05:37] You need a strategy to move potential clients from curious to paying clients[07:14] Likable expert versus must-hire expert[12:01] The essence of leadership in business[12:31] Do you have a business roadmap?[14:48] Connect with ChristineLinkedIn: https://www.linkedin.com/in/christinecampbell1/ Website: https://christinecampbellrapin.com/ Instagram:https://www.instagram.com/christine.campbell.rapin/ YouTube: https://www.youtube.com/channel/UCMZGLFtL621nUWS7WEFbJDQ [15:51] Integration assignmentKey Takeaways:  •  “The first of the three foundations every business on the planet needs to understand is that you absolutely have to know what is happening in your buyer's head.” –Christine Campbell Rapin  [03:51]• “A lot of people have tactics, but very few people have the time and discipline to sit and answer the simple, simple questions that unlock everything for movement. Because movement is the key. Movement is what builds your momentum.” –Christine Campbell Rapin  [06:40]• “A must-hire person is somebody that has a track record of getting results, a system for achieving repeatable results, and the skills to help your buyer predictably achieve those results.” – Christine Campbell Rapin [08:01]• “If the value is not higher than the investment, you will never reach an agreement because you’re a luxury, not an essential component to getting results.” – Christine Campbell Rapin [09:51]• “You need to spend time with more potential buyers and stop wasting time with people who are not going to be your business.” – Christine Campbell Rapin [16:37]Integration Assignment: Step #1: Post notes around your workspace with the definition of a buyer.Step #2: As you’re out making friends with strangers, meeting someone at Starbucks, or in a networking space, always be listening and asking yourself: Do I recognize a buyer here?Keep In Touch with Christine Campbell Rapin:LinkedIn: https://www.linkedin.com/in/christinecampbell1/ Website: https://christinecampbellrapin.com/ Instagram:https://www.instagram.com/christine.campbell.rapin/ YouTube: https://www.youtube.com/channel/UCMZGLFtL621nUWS7WEFbJDQ —Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #61 with Damon Lembi.Life is a marathon, not a sprint. Learn to take small steps along the way and never stop learning.Damon Lembi is the CEO of The Learn It All Leader. He brings over 20 years of experience as a CEO and has a background in baseball. According to Damon, many of the leadership skills he applies today are borrowed from his baseball career.In this episode, Damon joins Ben Albert for a thought-provoking conversation on transforming lessons from sports into leadership skills. Damon shares how his baseball career continues to influence his leadership and how different coaches impacted his life. He also emphasizes the importance of executing what we learn.Damon highlights the power of taking small steps when implementing something new in our lives.Quote Of The Day:"Leaders are not born or made. They are constantly in the making." — Damon LembiTimestamp:[01:33] Are leaders born or made?[02:45] Bullies and leadership[04:01] Damon’s baseball career[05:47] How sports inspire leadership[07:56] What does a bad leader look like?[10:09] How Hall of Fame coaches operate[13:37] Connect with DamonLinkedIn: https://www.linkedin.com/in/damonlembi/ Website: https://www.learnit.com/ Learn It All Podcast: https://open.spotify.com/show/1nEHAEkgsTdZvNOTzRk7hZ [15:42] Integration assignmentKey Takeaways:  • "Now more than ever, it's important to know how to learn. The reason is that the average lifespan of a skill is six months." — Damon Lembi [06:47]• "Bad leaders don't provide psychological safety for people to try things, and they aren't supportive of their team." — Damon Lembi [08:27]• "Bad bosses are those who put themselves in the spotlight when things are going well, but play the victim when things aren't." — Damon Lembi [09:11]Integration Assignment: Whatever you are learning, take it from learning to execution.Keep In Touch with Damon Lembi:LinkedIn: https://www.linkedin.com/in/damonlembi/ Website: https://www.learnit.com/ Learn It All Podcast: https://open.spotify.com/show/1nEHAEkgsTdZvNOTzRk7hZ —Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #60 Rob Levin.As your business grows, the pace of change increases, making it increasingly difficult to keep up with the demands. Hiring an assistant not only sets you on the path to a better life but also allows you to focus on your unique abilities, which drive significant value for your company.Today, Ben Albert interviews Rob Levin, a serial entrepreneur with over 30 years of experience helping SMBs improve their operations. Rob is currently the Chairman and Co-Founder of WorkBetterNow (WBN), a company that provides US-based small and midsize businesses with exceptional talent from Latin America.Rob shares invaluable insights on why every business owner should consider hiring an assistant, emphasizing the strategic advantages and practical benefits this role can bring. He provides practical advice on where to start if you’re looking to hire an assistant and what to do once you’ve hired them.Additionally, he discusses the critical decision of choosing between a full-time or part-time assistant, highlighting that a part-time assistant may limit your ability to fully maximize your capabilities.Quote Of The Day:“Every business owner should have an assistant.” ~Rob LevinTimestamp:[01:04] Quote of the day: “Every business owner should have an assistant.” ~Rob Levin[01:21] Why every business owner should have an assistant [03:09] Where should you begin if you’re looking to hire an assistant[07:08] The advantage of hiring an assistant[08:14] What you should do after hiring someone[11:18] Should you hire a full-time or a part-time assistant?[12:56] Website: https://www.workbetternow.com/e-guide-library/[13:00] Questions to help you determine if you’re hiring people who meet your standards[14:20] Integration assignment[15:17] Connect and support RobWebsite: https://www.workbetternow.com/Key Takeaways:  • “Every business owner should have an assistant.” ~Rob Levin [01:04]• As your business grows, the pace of change continues to increase. [01:21]• If you’re handling the administrative work in your business, you’re not focusing on the tasks that drive value.[02:03]• Hiring an assistant sets you on the path to a better life and a more successful business. [07:08]• Hiring a part-time assistant may limit your ability to fully maximize your capabilities. [12:04]• “Your unique ability drives a lot of value for your company.” ~Rob Levin [14:53]Integration Assignment: Step #1: Write down a list of high-impact activities you could accomplish with an extra 10 hours per week.Step #2: Record every task you perform over the course of two days. Once you have your list, evaluate whether each task could be delegated to someone else or if it falls within your unique abilities.Keep In Touch with Rob Levin:Website: https://www.workbetternow.com/Facebook: https://web.facebook.com/workbetternowInstagram: https://www.instagram.com/workbetternow/LinkedIn: https://www.linkedin.com/company/work-better-now/—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Creating the life you want to live requires shifting away from a victim mentality and taking active control of your destiny. You are either passively experiencing life or consciously creating it, and by embracing the latter, you empower yourself to shape your future according to your dreams and aspirations.In this thought-provoking episode, we are joined by Vin Infante, a Licensed Psychotherapist, Mental Performance Coach, and Keynote Speaker on a mission to impact 1 billion lives. Vin shares his personal journey with victimhood, underscoring that the outcomes in our lives aren’t determined by what happens around us; instead, they’re shaped by our responses to those events. Our responses create a chain reaction that ultimately shapes the outcomes.Vin also explores how to shift from a victim mentality and offers practical advice on achieving self-mastery. He breaks down the five key aspects of self-mastery: thoughts, language, behaviors, actions, and emotions, illustrating how each component plays a vital role in creating meaningful change.As the conversation unfolds, he discusses the significance of language and its impact on the subconscious mind. He explains why Vin hates the word try, highlighting that ‘trying’ signifies a lack of decision, accountability, and responsibility. Additionally, he encourages listeners to challenge their thoughts for personal growth and empowerment.This episode is a guide for anyone seeking to shift their mindset, take control of their life, and achieve personal mastery.Quote Of The Day:“You are either passively experiencing life or consciously creating it.” ~Vin InfanteTimestamp:[02:02] Who is Vin Infante?[03:07] Quote of the day: “You are either passively experiencing life or consciously creating it.” ~Vin Infante[04:25] Vin’s experience with victimhood[09:07] How to shift out of a victim mentality[13:09] “Knowledge is not power; it is potential power. Action and application are everything.” ~Vin Infante[16:35] The 5 aspects of self mastery[18:35] Why Vin hates the word “try”  [23:16] “An unchallenged thought is an unchanged thought.” ~Vin Infante[25:53] Learn more from Vin InfanteWebsite: https://www.vincentinfante.life/Instagram: https://www.instagram.com/vin.infanteKey Takeaways:  • “You are either passively experiencing life or consciously creating it.” ~Vin Infante [03:07]• It doesn’t matter what happens; what matters is how you respond to it. ~Vin Infante [06:44]• The outcomes in your life aren’t determined by what happens around you but by how you respond to those events. Your responses create a chain reaction that shapes the outcomes. ~Vin Infante [06:48]• Change isn’t the process; it’s the outcome. ~Vin Infante [09:17]• All transformations, whether visible or not, are an internal process. ~Vin Infante [10:20]• “You don’t take actions based on who you want to become; you take actions based on who you believe you are.” ~Vin Infante [10:54]• Actions provide evidence for the belief. ~Ben Albert [12:40]• “Knowledge is not power; it is potential power. Action and application are everything.” ~Vin Infante [13:09]• “The point of taking in knowledge should be to get a life-changing result from it.” ~Vin Infante [13:53]• “You believe it until you become it, and you become it by taking action.” ~Vin Infante [17:27]• Trying signifies the absence of a decision, accountability, and responsibility. ~Vin Infante [20:15]• Language is powerful because your subconscious mind picks up on your language. ~Vin Infante [20:24]• “An unchallenged thought is an unchanged thought.” ~Vin Infante [23:16]• If you create a high level of awareness about what you want to change, you can start shifting it. ~Vin Infante [24:58]Keep In Touch with Vin Infante:Website: https://www.vincentinfante.life/Twitter: https://x.com/vin_infanteInstagram: https://www.instagram.com/vin.infanteLinkedIn: https://www.linkedin.com/in/vininfante/
Franchising offers entrepreneurs a proven business model, significantly reducing the risks associated with starting a new venture while also granting access to established brand recognition and robust support systems. Notably, it enables franchisors to expand with minimal capital investment. In this enlightening episode, Ben Alberts speaks with Brigham Dallas, the founder and owner of Hello Sugar, a Brazilian wax and sugaring franchise based in Phoenix, Arizona. Hello Sugar has become one of the top companies in the nation and one of the fastest-growing franchises in the country, boasting 89 units in just two years and revolutionizing the beauty industry.Brigham delves into the secrets behind Hello Sugar’s phenomenal growth, unraveling what distinguishes Hello Sugar in the competitive industry. Furthermore, gain invaluable insights on starting a Hello Sugar franchise and discover how aspiring entrepreneurs can make their dreams of owning a thriving business a reality. Quote Of The Day:“It is better to be feared than loved, if you cannot be both.” ~Sun Tzu Timestamp:[00:24] Quote of the day: “It is better to be feared than loved, if you cannot be both.” ~Sun Tzu[01:34] Brigham Dallas’s bio[02:28] What factors have contributed to Hello Sugar’s rapid growth?[04:30] The process of starting a Hello Sugar franchise[05:58] What makes the Hello Sugar franchise different?[08:05] What prompted the implementation of automation at Hello Sugar, and what are its advantages?[09:22] What has the experience been like franchising 89 units in just 2 years?[11:40] Franchise with Hello Sugar: https://franchise.hellosugar.salon/[13:34] Integration assignmentKey Takeaways:  • “It is better to be feared than loved, if you cannot be both.” ~Sun Tzu [00:24]• When managers enter a new role, they often adopt an “I want you to love me” mentality. However, setting strong standards and principles to guide the business from the start is far more important than being liked. ~Brigham Dallas [00:33]• As a manager, start off with respect rather than seeking to be loved, and you will get further with your employees. ~Brigham Dallas [01:20]• To maximize profitability in a franchise business, it’s essential to make it easier for people to enter and participate in that business. ~Brigham Dallas [02:37]• If you consistently deliver an exceptional customer experience in whatever you do, you’ll attract more clients. ~Ben Albert [08:51]• The franchise royalty rate is often around 6%. ~Brigham Dallas [09:33]• Every franchise has a Franchise Disclosure Document (FDD), which provides information about the franchisor’s business model, operations, financial performance, and other important aspects of the franchise. ~Brigham Dallas [12:38]Integration Assignment:Find a franchise in your space and review the Franchise Disclosure Document (FDD) People Mentioned and Other Resources:1. The Art Of War: https://bit.ly/3VeMuLU Keep In Touch with Brigham Dallas:TikTok: https://www.tiktok.com/@brighamdallasLinkedIn: https://www.linkedin.com/in/brighamdallas/ Instagram: https://www.instagram.com/brighamdallas/Website(Business): https://www.hellosugar.salon/Instagram(Business): https://www.instagram.com/hellosugar.salon/Facebook(Business): https://www.facebook.com/hellosugar.salon/Linktr.ee(Business): https://linktr.ee/hellosugar.salon—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/balbertmarktingWebsite:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #57 Ken Rusk.Watch the full episode on Youtube: https://youtu.be/3J0Kbh25LmoEmbracing intrapreneurship within a company’s structure has numerous benefits. It drives professional success and enriches our lives with comfort, peace, and freedom.In today’s episode, we dive into the insightful wisdom of Ken Rusk, renowned author of “Blue-Collar Cash” and President of Rusk Industries. He shares invaluable wisdom gained from his journey, starting as a humble ditch digger and rising to entrepreneurial success without a college degree.His mantra, “You can’t get what your company wants or needs until everybody in that company gets what they want first,” sets the stage for our profound exploration into the dynamics of business success.Ken sheds light on the detrimental impact of ego in hindering the progress of business owners and emphasizes the concept of intrapreneurship, highlighting its pivotal role in fostering innovation and growth within a company.Additionally, Ken outlines practical strategies for effectively managing intrapreneurs and cultivating an environment where innovation flourishes. Finally, we discuss ways to ensure that your company is always winning and explore the characteristics of a poorly run company.Quote Of The Day:“You can’t get what your company wants or needs, nor can you get what you want for yourself until everybody in that company gets what they want first.” ~Ken RuskTimestamp:[01:35] Ken Rusk’s bio[02:16] What Ken has learned from Paychex founder Tom Golisano[03:41] Quote of the day:  “You can’t get what your company wants or needs, nor can you get what you want for yourself until everybody in that company gets what they want first.” ~Ken Rusk[04:32] How the ego of business owners impedes their progress[05:36] What are intrapreneurs, and how do they help you build your company?[07:41] Why intrapreneurship is good for your company and how to manage intrapreneurs effectively[09:09] Ways to ensure that your company is winning[10:32] Characteristics of a poorly run company[13:00] Integration assignment[14:24] How to get in touch with Ken RuskWebsite: http://www.kenrusk.com/Twitter: https://twitter.com/KenRuskOfficialTikTok: https://www.tiktok.com/@kenrusk.officialFacebook: https://www.facebook.com/KenRuskOfficialInstagram: https://www.instagram.com/kenruskofficial/Key Takeaways:  • “You can’t get what your company wants or needs, nor can you get what you want for yourself until everybody in that company gets what they want first.” ~Ken Rusk [03:41]• Businesses are linear entities: there is input, there is work, and then there is output. As an owner or business manager, you are always on the output side. Therefore, for you to succeed in the end, a lot of great things must happen in the beginning. [03:52]• “When everybody is winning the whole company wins.” ~Ben Albert [09:02]• “A true entrepreneur is a leader.” ~Ken Rusk [09:31]• When many people win within your company, there is more fun, more synergy, and less stress. [09:49]Integration Assignment: 1. Find a quiet space. Get out your crayons and poster board.2. Draw your favorite house, car, vacation spot, hobby, spiritual moment, health moment, and pet. Be sure to include vivid details, making your drawings as colorful and concise as possible.3. Envision living that ideal life.4. Next, display your creation on the wall.5. Embark on interviews at various places and share your vision, asking, “Can I fulfill these goals through your organization?”6. Pay close attention to the responses you get. If they show genuine interest in your success, you’ve likely found the right place to be.People Mentioned and Other Resources:1. Tom Golisano2. Blue-Collar Cash: https://bit.ly/3UuYbO43. Built, Not Born: https://bit.ly/4d7xIgNKeep In Touch with Ken Rusk:Website: http://www.kenrusk.com/
Fifteen Minute Fridays episode #56 Nigel Thomas.In this episode, we delve into the transformative journey of Nigel Thomas. He shares the profound backstory of what led him to the brink of suicide, offering listeners a glimpse into the darkest moments of his life.Discover what compelled him to change his decision to commit suicide and how he is rebuilding and documenting his comeback through his newsletter named ‘David to Goliath.’ Moreover, he sheds light on the significance behind naming his newsletter ‘David to Goliath’ and reveals the power of conviction and resilience.Gain invaluable insights as Nigel shares his advice for those navigating through their own darkest moments. Drawing from his own experiences, Nigel underscores the importance of silencing the inner voice of the victim that tells us we’re not good enough and stops us from achieving what we want. He encourages listeners to cultivate self-belief and embrace discomfort to strengthen the champion within them.Quote Of The Day:“One man with conviction will overwhelm a hundred who have only opinions.” ~Winston Churchill Timestamp:[01:02] Introduction to the show[02:04] Quote of the day: “One man with conviction will overwhelm a hundred who have only opinions.” ~Winston Churchill [03:59] The backstory of what led Nigel Thomas to nearly commit suicide[05:10] What made Nigel change his decision to commit suicide?[05:46] Why he decided to name his newsletter ‘David to Goliath’ where he documents his comeback[07:20] Nigel’s advice to anyone currently in a dark place[10:11] His newsletter: David to Goliath[11:29] Subscribe to the newsletter: https://davidtogoliath.com/[12:36] Integration assignment[14:45] Best way to reach out to Nigel ThomasWebsite: https://davidtogoliath.com/LinkedIn: https://www.linkedin.com/in/nigelthomas-ai/Key Takeaways:  • “One man with conviction will overwhelm a hundred who have only opinions.” ~Winston Churchill [02:04]• We all have that inner voice of the victim that tells us we’re not good enough, that listens to external opinions, and that stops us from achieving what we want. [07:34] • The more you do uncomfortable things, the stronger the champion within you becomes  [07:52]• “No one is going to believe in you for you.” ~Nigel Thomas [08:27] • If you listen to podcasts and motivational content online without changing your behavior, you will remain in the same place. [08:30]• Everyone has a dream future and a vision board of success, but that is not within your control. What is in your control today are the actions you take to reach those dream outcomes. [12:44]Integration Assignment: Start making inputs toward your dream outcome, track your progress, measure your inputs, and then course-correct as needed. People Mentioned and Other Resources:1. Winston Churchill2. José Mourinho Keep In Touch with Nigel Thomas:Website: https://davidtogoliath.com/LinkedIn: https://www.linkedin.com/in/nigelthomas-ai/—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/balbertmarktingWebsite:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Fifteen Minute Fridays episode #55 Heather Parady.Sadly, there are so many people with ideas that could positively impact many people but fail to do so because they fail to have the balls to start. According to Heather, today's episode guest, action creates clarity; projects usually reveal themselves by honoring them through starting. Heather is a mental health therapist turned online entrepreneur who helps outside-the-box leaders bring their services online to scale their impact. She has hosted multiple top-ranking shows and conducted over a thousand interviews. She has been featured in Forbes, Pop-Sugar, and, most importantly, the front of her mom’s refrigerator.Heather asserts that you need to start where you are and with what you have instead of fixating on the end goal. One needs to work backward by asking oneself what one small thing can do today with what one currently has. The productive/creative process is disciplined, and one needs to love what one does because genuine passion drives commitment and consistency. This disciplined process favors even a small commitment of five minutes daily instead of sporadic bursts of motivation. To be productive, one has to set restrictions. These restrictions could range from having to do something towards your daily goal for five minutes. In the case of Heather, she has a seat whereby she puts the restriction of not getting up until she has done what needs to be done. In case you are a creative who does not know where to start, Heather advices that finding your voice starts with using your voice.Tune in and learn!Watch The Episode on Youtube: https://youtu.be/UNeEURRrXY8Quote Of The Day:“Action creates clarity." ~Heather ParadyTimestamp:[01:26] Learning from Observation[05:31] Uncovering Clarity Through Action[06:56] Finding Voice Through Action[09:23] Simplifying Complex Ideas[10:43] Disciplined Ideation Process[12:32] Editing Process and Content Quality[13:28] Taking Action with Available Resources[15:21] Overcoming Inaction[16:20] Embracing Creative RestrictionsKey Takeaways:  • “There are hints given to us only through action.” ~ Heather Parady [04:32]• “The secret is not in these tools, the secret is your own balls.” ~ Heather Parady [14:27]• What is one thing you can do today to move closer to your objective? [15:14]• Consistency surpasses sporadic bursts of excitement or enthusiasm even if it's just five minutes a day. [15:55]• Restricting yourself creatively can enhance productivity. [16:07]Integration Assignment: Look at what's in your hand. What do you have at your disposal right now? And ask this question to yourself honestly, am I utilizing it to its full extent? Ask yourself what i the next right move? What small thing can you do today towards your goal?. [13:44]People Mentioned and Other Resources:1. Summit of Greatness (event hosted by Lewis Howes) https://www.summitofgreatness.com/2. Ruiz, D. M., & Mills, J. (2010). The Four Agreements: A practical guide to personal freedom. Amber-Allen Publishing.3. Gilbert, E. (2015). Big magic: Creative living beyond fear. Penguin.4. Wilson, R. (2023). Soul boom: Why we need a spiritual revolution. Hachette Go.Keep In Touch with Heather Parady:Instagram: https://www.instagram.com/heatherparady/?hl=enTwitter: https://twitter.com/heatherparady?lang=enFacebook: https://www.facebook.com/profile.php?id=100090125381793YouTube: https://www.youtube.com/channel/UCCwUvrwJB_0ahNqrcBHP-TAPodcast: https://podcasts.apple.com/us/podcast/unconventional-leaders/id1715200212—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/balbertmarktingWebsite:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections.'
Fifteen Minute Fridays episode #54 David Rendall.Rendall offers a refreshing perspective in a world obsessed with self-improvement: instead of trying to change ourselves, we should focus on changing our environment. He argues that success isn't about altering who we are but finding the right circumstances to thrive. David Rendall has spent the last twenty years speaking across every inhabited continent to clients like the US Air Force, Australian Government, and Fortune 500 companies, including Microsoft and AT&T. Former professor and stand-up comedian. David has also authored multiple books, including "Pink Goldfish" and "The Freak Factor."Rendall challenges the conventional wisdom that highlights our flaws and encourages us to fix them. Instead, he suggests embracing our weaknesses as unique attributes that can be leveraged for success. By conforming to societal expectations of fixing our flaws, we limit ourselves, but by embracing our true selves, we unlock our full potential. This counterintuitive approach encourages us to view our perceived weaknesses as strengths in different contexts. For instance, being a perfectionist may have negative connotations, but it also indicates a dedication to excellence that can be invaluable in certain situations. Rendall's message is clear: we don't need to change who we are; we need to find environments that appreciate and amplify our strengths. Doing so empowers us and creates opportunities for others to recognize and celebrate their unique qualities.Tune in and learn!Watch The Episode on Youtube: https://youtu.be/xpqGYLNTwa8Quote Of The Day:“We do not believe in ourselves until someone reveals that deep inside of us something is valuable, worth listening to, worthy of our trust, sacred to our touch..” ~E.E. Cummings [03:45]Timestamp:[01:22] - Introduction of the host Ben Albert, and guest David Rendall.[03:45] - A quote by E.E. Cummings on revealing the value deep inside oneself.[03:59] - Weaknesses can often be connected to strengths[06:34] - Persistence and stubbornness as two sides of the same coin.[07:25] - Being detail-oriented or a Perfectionist[08:18] - Situational determinants of strengths vs weakness.[09:20] - Professionalism can be shutting people down.[11:17] - Matching one’s environment with their unique traits.[18:44] - Creating opportunities to suit you. Key Takeaways:  • Our perceived weaknesses may be our greatest strengths, and it often takes someone else to reveal this to us. [05:15]• Success comes from introspection rather than conformity. [09:19]• Alignment of environment and personality creates success. [11:17]• “Think differently about yourself and others and then act differently.” ~ David Rendall [15:29]• Creating opportunities or environments that are favorable is also an option [18:44]Integration Assignment: Where are you supposed to find it [a corresponding strength to a perceived weakness]? In the situations you're already in, in the life that you've had, when have you been rewarded for being who you are instead of trying to be somebody else? When have people seen the strength instead of the weakness? And how do you slowly or quickly, depending on your approach, how can you expand those situations and those opportunities? And most importantly, if you can find the right fit. [16:00]People Mentioned and Other Resources:1. Stan Phelps https://stanphelps.com/2. Rendall, D. J. (2022). The freak factor: Discovering uniqueness by flaunting weakness. Advantage Media Group.3. Rendall, D., & Phelps, S. (2021). Pink goldfish 2.0: Defy normal and exploit imperfection. 9 Inch Marketing.Keep In Touch with David Rendall:Website: drendall.com https://www.drendall.com/—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbertWebsite:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.
Fifteen Minute Fridays episode #53 Sean Castrina.In this episode, we sit down with Sean Castrina, the author of "The World's Greatest Business Plan." We explore the process of crafting a business plan from scratch, uncovering valuable insights for aspiring entrepreneurs. Sean Castrina is a serial entrepreneur, having started over 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is the author of 4 bestselling business books, including, "8 Unbreakable Rules for Business Startup Success.” He also hosts one of the most popular business podcasts on the planet- The 10 Minute Entrepreneur Podcast.The first step in crafting a business plan is conducting due diligence to assess the business idea's viability for oneself and potential investors. Sean advises aiming for a market with little to no competition or, at most, one major competitor to share the market with. Branding is the next step, where choosing a non-limiting business name that clearly communicates the company's essence is key. Following this, beta testing helps validate the concept, ensuring the business model is functional and viable. Once proven successful, attention turns to staffing and suppliers, as quality service delivery is paramount for business sustainability and positive reviews. Marketing plays a crucial role, with Sean recommending analyzing competitors to identify opportunities for improvement and differentiation. Handling the back office is essential. Ensure that someone is constantly overseeing finance books. Sean's golden tip for entrepreneurs is to leverage partnerships that bring indispensable value to the business, and if they only contribute financially, it's crucial to retain majority ownership and establish buyout agreements.Tune in and learn!Watch The Episode on YouTube: https://youtu.be/uRUB1m3-x-A Quote Of The Day:“Failure is best heard through a second-hand story, and it's a hell of a lot cheaper.” ~Sean Castrina [12:59]Timestamp:[00:48] Welcome and introduction to Sean Castrina.[04:31] Selecting a Business Idea[07:26] Business Strategy and Marketing Plan[10:30] Crafting Irresistible Offers[13:11] Understanding Market Share and Growth[16:34] Leveraging PartnershipsKey Takeaways:  • Starting a business in an area where you have a natural aptitude and passion. [02:09]• Focus on Longevity and Durability [02:12]• Service-based businesses have higher margins and reduced competition with AI. [02:52]• "Yell loud and yell often." ~ Sean Castrina [03:45]• One plus one equals done. ~ Sean Castrina [21:45]Integration Assignment: When developing your business plan, identify a business idea with long-term viability and profit potential, research your competition and market demand to understand your niche clearly, create a comprehensive strategy that includes product selection, staffing, marketing plans, and financial considerations, and form partnerships with individuals who bring complementary skills and resources to enhance your chances of success.People Mentioned and Other Resources:1. Castrina, S. C. (2013). 8 unbreakable rules for business start-up success.2. The 10 Minute Entrepreneur Podcast https://podcasts.apple.com/us/podcast/the-10-minute-entrepreneur/id13300045173. Castrina, S. (2020). World’s greatest business plan: That actually works!Keep In Touch with Sean Castrina:Podcast: Ten Minute Entrepreneur Podcast https://podcasts.apple.com/us/podcast/the-10-minute-entrepreneur/id1330004517Instagram: https://www.instagram.com/sean.castrina/?hl=en—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes search 'Real Business Connections' on your podcast player.
Fifteen Minute Fridays episode #52 Mark Savant.Welcome to a conversation on the impact of artificial intelligence (AI). In this conversation with Mark Savant, we explore how AI, although its implications may not be fully understood yet, stands as the most pivotal technology of our time, revolutionizing industries and reshaping how we work and interact. Mark Savant is a podcast launch and automation expert, AI expert, and community builder, leveraging AI to help professionals build a robust digital presence. At Mark Savant Media, he transforms simple Zoom calls into comprehensive marketing tools.Traditional roles and jobs may be displaced due to AI’s ability to automate processes. However, Mark asserts that embracing AI will open doors to new opportunities and efficiencies, provided one surrounds themselves with a supportive community willing to explore its potential. Instead of stifling creativity, AI can be a tool for enhancing creativity by allowing one to have more time to spend on what matters through streamlining tasks. A crucial conversation for 2024 revolves around discerning between what AI produces and what humans create and addressing ethical considerations, such as AI's ability to mimic human voices and automate tasks like email writing. Since we are currently past the tipping point of AI integration, burying our heads in the sand is no longer an option.Tune in and learn!Watch The Episode on Youtube: https://youtu.be/AV6d0sfpm6AQuote Of The Day:“Be better than yesterday.” ~ Mark Savant [06:25]Timestamp:[01:22] Introduction: Ben Albert and Mark Savant's expertise.[04:39] Community Importance: Entrepreneurship, networking, and community benefits.[06:32] AI Concerns: Creativity, sales efficiency, and authenticity.[09:25] AI Integration: Mimicking human speech, transparency, industries.[11:01] Media Transformation: AI in media, agencies, future relationships.[15:00] Personal Branding: Influence of AI, societal standards, promotion.[17:39] Assignment: Generate AI-written email and send to Mark Savant.Key Takeaways:• “Listen, AI is the most important technology” ~ Mark Savant [03:20]• "You need to be sitting with the right people, rubbing sticks together, coming up with ideas to create fire." ~ Mark Savant [05:09]• AI is freeing up time for creativity vs stifling creativity. [07:19]• You must maintain authenticity and transparency using AI tools to streamline processes. [12:08]• AI is going to transform the way that every industry works. [13:04]Integration Assignment: Generate an email using ChatGPT and send it to contact@marksavantmedia.com. Use Chatgpt to emulate your feelings about the podcast episode. The email could be about anything in relation to the episode. Be creative with the prompting of the AI to provide you with a personalized email. [17:39]People Mentioned and Other Resources:1. AI Update: https://www.aiupdate.ai/c/guideKeep In Touch with Mark Savant:Website: https://marksavantmedia.comLinkedIn: https://www.linkedin.com/in/mark-savant/AI Update: https://www.aiupdate.ai/c/guideEmail: contact@marksavantmedia.com—Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: www.linkedin.com/in/realbenalbertWebsite:  https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com
Cultivating healthy resilience involves understanding the connection between our beliefs, emotions, and physical responses. We are subconsciously guided by our emotions in our daily lives because our beliefs give rise to our emotions, which, in turn, produce physical symptoms. These symptoms can either halt our progress or propel us toward the life we truly desire.In this insightful episode, Ben Albert sits down with Jennifer Watson, a former D1 athlete, All-American turned healer, and high-performance coach. Jennifer has transformed from battling depression to becoming an integrative physical therapist, TEDx speaker, and international coach.Jennifer shares invaluable insights on what you need to know before taking a leap and how to cultivate healthy resilience. Moreover, she addresses how to recognize when you are in the weeds and the steps you should take to make a change.Furthermore, she introduces a unique approach to self-discovery – the 5-sense step, which will help you clarify the things you want for success in your life.Quote Of The Day: “Sometimes you have to take a leap and build your wings on the way down.” ~Jennifer Watson Timestamp:[01:23] Episode #93 of Soul Purpose Leadership Podcast w/ Ben Albert[02:11] A quick bio of our guest, Jennifer Watson[03:13] Quote of the day: “Sometimes you have to take a leap and build your wings on the way down.” ~Jennifer Watson [03:46] Example of the leaps Jennifer has taken in her life[06:08] What you need to know before taking a leap[08:20] How to remain resilient after taking a leap[11:12] How do you recognize when you are in the weeds, and what steps should you take to make a change?[16:35] Jennifer’s podcast: https://www.jenniferwatsonleadership.com/podcast[16:57] Episode #93 of Soul Purpose Leadership Podcast w/ Ben Albert[17:15] Connect and learn more from Jennifer WatsonLinkedIn: https://www.linkedin.com/in/jennifer-watson-6b08b9121/Instagram: https://www.instagram.com/thejenniferwatson/[18:43] The 5-sense step to start getting used to what your body enjoys[19:11] Integration assignmentKey Takeaways:  • “Sometimes you have to take a leap and build your wings on the way down.” ~Jennifer Watson [03:13]• There is something bigger out there meant for us, and when we take that leap, it begins to configure for us. [05:32]      • We are subconsciously guided by our emotions because our beliefs give rise to our emotions, and these emotions produce physical symptoms. These symptoms can either stop us in our tracks, prompting us to revert to what we know or move us forward into the life we truly desire. [08:44] • “Emotions are energy, just like food is energy.” ~Jennifer Watson [15:21]Integration Assignment: Practice the 5-sense step: Take a moment to reflect on what you like to listen to, see, taste, smell, and feel. Pay attention to where you feel it, how you experience it, and describe your body because that’s your body saying yes, which is the final sixth sense of intuition. This will help you clarify the things you want for success in your life.People Mentioned and Other Resources:1. Steve NashKeep In Touch with Jennifer Watson :Website: https://www.jenniferwatsonleadership.com/LinkedIn: https://www.linkedin.com/in/jennifer-watson-6b08b9121/Instagram: https://www.instagram.com/thejenniferwatson/Facebook: https://www.facebook.com/JenniferWatsonLeadershipYouTube: https://www.youtube.com/channel/UCmyNWqvZHr0B1Gxe8t5PW0gLinktr.ee: https://linktr.ee/jenniferwatsonleadership —Follow Balbert:Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website:  https://www.realbusinessconnections.com/–-This feed is JUST FIFTEEN MINUTE FRIDAY EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to RealBusinessConnections.com
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