Wisdom by WESA

For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lane Mizrahi, CEO Sidran Inc.Instagram: https://www.instagram.com/cripplecreekapparel/Facebook: https://www.facebook.com/cripplecreekapparel/

In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit First method, eliminate the stress of "dead" stock, and ultimately reclaim your time.WESA Retail Roundup January 12, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Cathy Donovan Wagner of RetailMavens and the Richer Retailer PodcastPresented By: Western English Sales AssociationTime Stamps:00:03 – Show introduction, Dallas trade show announcement, guest introduction (Kathy Donovan Wagner)01:35 – Kathy’s background and Retail Mavens overview03:32 – Importance of inventory management, introduction to the main topic05:00 – How inventory management/data has changed, common challenges for retailers06:00 – Clarifying important data for retail businesses, store data misconceptions08:02 – Inventory turn rates: best practices, what should/shouldn’t stay in inventory11:09 – Choosing inventory management/POS software for your business17:07 – Profit First approach and paying yourself as a business owner21:38 – Managing slow inventory, turning inventory into cash, clearance strategies24:43 – When to switch POS systems and the process, treating it as a financial reset28:44 – Covering online/mobile vs. brick-and-mortar retail management30:43 – How to book a “Game Plan Call” with Retail Mavens and final guest insights34:30 – Community, closing remarks, and Dallas trade show reminder

2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in...WESA Retail Roundup January 5, 2026:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Pascale Sylvain, Founder of The Bijoux FabGuest: Stevie Cummins of Jewel of the WestGuest: Nicole Nava James of Zona Girl Nava Marketing LLCPresented By: Western English Sales Association

In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in!Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Terry Larson, Co-Owner of Hitch’n Postwebsite:  https://hitchnpostwestern.com/Instagram: https://www.instagram.com/hitchnpostwestern/Facebook: https://www.facebook.com/hitchnpostwesternTikTok: https://www.tiktok.com/@hitchnpost

We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Cowboy Hardware owner Grand Gomez, brand director Presley Gomez, co-owner and designer Lainey GomezCowboy Hardware Website | Facebook | Instagram | YouTube | Tik Tok

Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Lexi Hoagland, Brand & Partnerships Lead - Instagram | Facebook | TikTok

Today we focus on customer surveys.  What works, what doesn’t.  What types of questions should we be asking and how long should they be?  Martha Brooke from Interaction Metrics breaks it all down for us.  Listen in….WESA Retail Roundup November 10, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Martha Brooke of Interaction MetricsPresented By: Western English Sales AssociationChapters:16:16 - The Importance of Survey Design and Analysis24:32 - Incorporating Open-Ended Questions in Surveys27:54 - Understanding Customer Feedback and Growth MindsetTakeaways:The importance of customer surveys cannot be overstated, as they provide invaluable insights into consumer preferences and experiences.Engaging with customers through surveys necessitates a thoughtful approach to question formulation that mitigates bias and maximizes clarity.The timing and frequency of survey invitations significantly impact response rates, necessitating strategic planning for optimal engagement.Surveys can be categorized into two principal types: Touchpoint surveys and Overall Experience surveys, each serving distinct purposes in gathering customer feedback.Effective surveys should prioritize brevity, with a recommended maximum of ten questions to ensure higher completion rates from respondents.Companies must actively analyze survey results and implement actionable changes based on feedback to foster customer loyalty and improve service quality.

Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team.WESA Retail Roundup November 4, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Amanda Haradon the Neon Wrangler Instagram | TikTokPresented By: Western English Sales AssociationChapters:04:30 - The Journey to Fashion in Rodeo10:13 - Creating Engaging Social Media Content28:35 Navigating the Holiday Content Creation30:00 - The Power of Short Form VideosTakeaways:In this episode, we discussed the importance of storytelling in retail marketing, emphasizing how personal narratives can significantly enhance customer engagement and connection.We explored how retailers can effectively utilize social media platforms to increase visibility, connect with their audience, and ultimately boost sales without requiring extensive marketing resources.Amanda Harridan, our guest, shared her insights on the advantages of creating both short-form and long-form video content to engage different segments of the audience and build lasting relationships.The discussion highlighted the need for retailers to differentiate their marketing strategies, encouraging them to present their brands in a unique and memorable manner to stand out in a crowded market.We emphasized the value of authenticity in content creation, underscoring that consumers prefer relatable, friendly interactions over traditional sales pitches in today's digital landscape.As we approach the holiday season, we advised retailers to prepare their marketing materials in advance and take advantage of effective content creation strategies to maximize their outreach during peak shopping times.

In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men’s apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that lasts. Tune in as we explore how conviction, craftsmanship, and consistency come together in the world of men’s western & outdoor clothing.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen in....WESA Retail Roundup October 27, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Holly Delaune of Fire Brand Marketing | Facebook | Instagram | LinkedInPresented By: Western English Sales AssociationChapters:01:34 - Understanding Brand Marketing10:06 - The Importance of Focus Groups in Branding17:35 - Marketing Strategies for Retailers25:50 - Transitioning Marketing Strategies in the Retail Industry27:30 - The Rise of a Teenage EntrepreneurTakeaways:The importance of strategic marketing in driving both online and offline store traffic is paramount.Understanding your brand's identity is essential before proceeding with marketing strategies and campaigns.Utilizing customer data effectively can significantly enhance targeted advertising strategies and improve return on investment.Consistency in branding across all platforms is crucial for customer recognition and trust.Engaging with your audience through social media, particularly through stories, can bolster brand visibility and customer interaction.Regular website updates and content creation are vital for sustaining search engine optimization and attracting traffic.

Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in...WESA Retail Roundup October 15, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Meegan Robinette, owner of Mackey USA | Facebook | X | InstagramPresented By: Western English Sales Association

In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how the publication space is evolving. From trends in media and storytelling to his experiences as an exhibitor at the WESA Trade Show, John shares insights on building partnerships, meeting the needs of today’s readers, and the exciting projects shaping the future of equine media.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: John Lunn, Vice President, Morris Media Enthusiast Group and Chief Revenue Officer, Nashville Stampede

In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance in navigating the complexities of financial reporting. Listen in...WESA Retail Roundup September 29, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Terri Bork of Abacus Gal | FacebookPresented By: Western English Sales AssociationTime Stamps:04:42 - Transitioning to QuickBooks Online13:32 - Inventory Management Mistakes19:21 - The Importance of Financial Clarity for Business Owners22:20 - The Benefits of Virtual Bookkeeping

At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in!Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Mason Delaune (exhibitor) and Holly Delaune (mom)Instagram | TikTok | Facebook

We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...WESA Retail Roundup September 23, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Gregg Carnes | Instagram | Facebook | LinkedInPresented By: Western English Sales Association

Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Claire Porter, Claire Porter PhotographyWebsite: https://claireporterphotography.com/pages/skarf-artFacebook: https://www.facebook.com/claireporterphotography/

Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...WESA Retail Roundup September 8, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kyli Hibbard | Facebook | Instagram | TikTokPresented By: Western English Sales AssociationChapters:00:47 - The Power of Short Form Video in Retail11:11 - The Importance of Hooks and Consistency in Video Marketing19:22 - The Shift Towards Authenticity in Content Creation23:22 - Navigating Short Form Video Strategies27:25 - The Rise of YouTube and Its Impact on Content CreationTakeaways:The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

Today we are going to learn about loans for small businesses.  When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...WESA Retail Roundup August 26, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Buck HarrisPresented By: Western English Sales AssociationChapters:00:58 - Understanding Small Business Loans14:00 - Understanding Business Financing: Good Debt vs Bad Debt21:44 - Understanding Loans and Financial Management for Small Businesses29:21 - Navigating Small Business Loans and Financial StrategiesTakeaways:The podcast emphasizes the importance of understanding loans for small businesses, focusing on when and how to seek financing.It highlights that credit scores are significant, yet they are not the sole determinant of loan eligibility for small business owners.The discussion reveals that having outside income can significantly improve a small business owner's chances of securing a loan.Listeners are advised to prepare their financial documentation meticulously to ensure a smoother loan application process.The podcast underscores the critical distinction between good debt and bad debt in the context of business financing.It is noted that small business owners should begin the loan process proactively rather than waiting for the last minute before critical financial needs arise.