Wisdom by WESA

In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance in navigating the complexities of financial reporting. Listen in...WESA Retail Roundup September 29, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Terri Bork of Abacus Gal | FacebookPresented By: Western English Sales AssociationTime Stamps:04:42 - Transitioning to QuickBooks Online13:32 - Inventory Management Mistakes19:21 - The Importance of Financial Clarity for Business Owners22:20 - The Benefits of Virtual Bookkeeping

At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in!Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Mason Delaune (exhibitor) and Holly Delaune (mom)Instagram | TikTok | Facebook

We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...WESA Retail Roundup September 23, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Gregg Carnes | Instagram | Facebook | LinkedInPresented By: Western English Sales Association

Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Claire Porter, Claire Porter PhotographyWebsite: https://claireporterphotography.com/pages/skarf-artFacebook: https://www.facebook.com/claireporterphotography/

Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...WESA Retail Roundup September 8, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kyli Hibbard | Facebook | Instagram | TikTokPresented By: Western English Sales AssociationChapters:00:47 - The Power of Short Form Video in Retail11:11 - The Importance of Hooks and Consistency in Video Marketing19:22 - The Shift Towards Authenticity in Content Creation23:22 - Navigating Short Form Video Strategies27:25 - The Rise of YouTube and Its Impact on Content CreationTakeaways:The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

Today we are going to learn about loans for small businesses.  When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...WESA Retail Roundup August 26, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Buck HarrisPresented By: Western English Sales AssociationChapters:00:58 - Understanding Small Business Loans14:00 - Understanding Business Financing: Good Debt vs Bad Debt21:44 - Understanding Loans and Financial Management for Small Businesses29:21 - Navigating Small Business Loans and Financial StrategiesTakeaways:The podcast emphasizes the importance of understanding loans for small businesses, focusing on when and how to seek financing.It highlights that credit scores are significant, yet they are not the sole determinant of loan eligibility for small business owners.The discussion reveals that having outside income can significantly improve a small business owner's chances of securing a loan.Listeners are advised to prepare their financial documentation meticulously to ensure a smoother loan application process.The podcast underscores the critical distinction between good debt and bad debt in the context of business financing.It is noted that small business owners should begin the loan process proactively rather than waiting for the last minute before critical financial needs arise.

August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....Guests and Links Episode August Special 155:Guest Host: Glenn the Geek of Horses in the Morning and Retail RoundupGuest Host: Coach Jenn of Wisdom by WESA and Horse Tip DailyAt 01:16 - Grace 'n GritAt 04:12 - Neue SchuleAt 09:28 - Dovetail WorkwearAt 15:19 - Basic Animal HealthAt 19:25 - PessoaAt 24:14 - Little Buster ToysAt 28:07 - CascadaAt 32:27 - Equestrian Chocolate CoAt 34:58 - Hannah's Custom Tack & BoutiqueVisit the WESA Website

Today we look at merchandising and it's importance in your store, no matter the size.  Joining us today is Bob Phipps of The Retail Doctor.   With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur.  He shares some actionable tips to help you in merchandising your store to it's full potential. WESA Retail Roundup August 4, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Bob Phibbs, The Retail Doctor | Facebook | YouTube | The Retail Doctor's PodcastPresented By: Western English Sales AssociationChapters:05:51 - The Evolution of Merchandising06:42 - The Evolution of Retail Spaces17:32 - The Importance of Visual Merchandising21:41 - Understanding Effective Window Displays23:17 - The Role of Scent in Retail Marketing29:23 - Introduction to Retail Insights

In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: J Marc Bailey and Cole BaileyPinterest: https://www.pinterest.com/GoneCountryHats/Facebook: https://www.facebook.com/GoneCountryHatsYouTube: https://www.youtube.com/channel/UCWQEk7c8M9IUOJVzVqG6nBA

In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...WESA Retail Roundup July 28, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 BookPresented By: Western English Sales AssociationChapters:05:07 - The Importance of Online Presence in Retail09:41 - Managing Online Presence for Local Businesses16:14 - Engaging Customers at Trade Shows21:37 - Investment Strategies for Retailers at Trade Shows33:33 - Effective Communication at Trade Shows

This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industryWESA Retail Roundup July 21, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Jamie Samples of Yellow Barn MediaPresented By: Western English Sales AssociationChapters:00:17 - Introduction to the WESA Retail Roundup05:21 - Building an Email Strategy10:31 - Effective Email Acquisition Strategies17:43 - Building Relationships Through Email Marketing23:04 - The Importance of Email Marketing Personality34:17 - Transitioning Leadership and Business Dynamics

Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity. WESA Retail Roundup July 14, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Morgan Nicole Zipperlen, visit on InstagramLink to WESA PartnerShip Presented By: Western English Sales AssociationTimestamps:01:06 - Trends and Styles for the Upcoming Season07:58 - The Transition to Accessories in Fashion Retail12:09 - Consumer Spending Trends and Expectations for the Future19:04 - The Evolution of Consumer Relationships with Brands23:01 - Preparing for the WESA Trade Show

What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Yuki KhonaInstagram: https://www.instagram.com/kulturedrider/Facebook: https://www.facebook.com/people/Kultured-Rider/61561108045162/Pinterest: https://pinterest.com/kulturedriderTikTok: https://tiktok.com/@kulturedriderWebsite: https://kulturedrider.com

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design.  We all know that managing your inventory is one of the most important things you do.  If not done well it gets costly, very quickly. Listen in...WESA Retail Roundup July 7, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Danielle Malconian by Plus by Design, Los Angeles County, CALink to WESA PartnerShip Presented By: Western English Sales AssociationTakeaways: Effective inventory management is crucial for retail success as it directly impacts profitability. Using inventory management software can significantly enhance the accuracy and efficiency of stock management. Retailers often become fatigued with their merchandise before customers do, leading to misjudged sales potential. The importance of understanding customer preferences is paramount when considering product line expansions. Planning for seasonal inventory and understanding market trends can mitigate potential financial losses. Maintaining a healthy inventory level requires careful analysis of sales data and customer demand. Chapters00:04 - Introduction to the Horse Radio Network04:06 - Inventory Management Strategies13:12 - Navigating Inventory Decisions17:31 - Managing Inventory and Customer Demands22:38 - Navigating Trends and Inventory Management

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...WESA Retail Roundup June 30, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Erika Kempf from PartnerShip | Facebook | Twitter | LinkedInLink to WESA PartnerShip Presented By: Western English Sales Association

Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Glenn Orms Instagram: https://www.instagram.com/thecowlot/YouTube: https://www.youtube.com/@thecowlot6518Facebook: https://www.facebook.com/TheCowLotWebsite: https://www.hatmasters.com 

Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in...WESA Retail Roundup June 23, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Ilya Ilienko | Linked In | Presented By: Western English Sales AssociationTime Stamps: 07:33 - Flexibility in Business Scheduling10:18 - Innovative Perks for Small Businesses18:55 - The Importance of Employee Responsibility27:01 - Creating a Positive Workplace EnvironmentTakeaways:Incentivizing employees requires a multifaceted approach that extends beyond mere financial compensation.Engaging employees through cross-training not only enhances their skills but also fosters collaboration among team members.Flexibility in scheduling and responsibilities can significantly improve employee satisfaction and retention rates.Creating a supportive work environment by allowing pets and family involvement can enhance employee morale and loyalty.Acknowledging milestones and achievements in the workplace cultivates a sense of belonging and recognition among employees.Community involvement through volunteer opportunities can strengthen employee ties to the business and enhance brand loyalty.

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...WESA Retail Roundup June 16, 2025Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTubePresented By: Western English Sales AssociationTime Stamps: 04:22 - The Birth of Cowgirl Biz24:16 - Launching the Summer School of SEO29:26 - Introduction to SEO Strategies40:12 - The Importance of Collaboration in BusinessTakeawaysThe Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.Supporting small businesses through education and resources is vital for their growth and success in a competitive market.

VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.Hosts: Coach Jenn and Morgan ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok