Ten Golden Rules Internet Marketing for Law Firms Podcast

Two immigrant lawyers turned social media pioneers share how a single TikTok experiment transformed their law firm into an eight-figure immigration practice with billions of video views. In this episode, Julio Oyhanarte and Gianfranco De Girolamo reveal how value-based marketing, simple smartphone videos, and a deep understanding of audience psychology built a massive following and a thriving legal brand. From mastering the hook that stops the scroll to balancing viral reach with real client conversions, they explain the exact strategies lawyers can use today to grow their firms through authentic, educational content. The lesson is clear: when lawyers stop guarding knowledge and start serving their audience, growth becomes inevitable.Key Topics02:53 – How social media unexpectedly became the engine behind massive law firm growth.07:25 – What happens when a law firm is built by people who truly understand the client experience?09:19 – Why today’s immigration environment is creating new challenges and anxieties for both clients and attorneys.11:01 – The hidden emotional toll of immigration law and why law firm leaders are starting to address it.13:46 – A marketing experiment during a global crisis leads to an unexpected breakthrough.14:44 – The simple video structure that can stop the scroll and capture attention in seconds.17:25 – How a moment in history accelerated the shift toward digital-first legal marketing.19:02 – Why starting with the simplest tools can sometimes produce the biggest marketing results.20:02 – The surprising reason giving away knowledge can attract more clients, not fewer.22:25 – Why traditional “lawyer language” can hurt online engagement.24:26 – Three types of content that drive audience growth in very different ways.27:05 – The difference between viral views and the content that actually brings in clients.30:55 – Small strategic changes that can dramatically improve video performance online.34:25 – Why storytelling may be the most powerful tool lawyers have when creating content.36:23 – Tune into The Golden Rapid Fire Questions for Julio and Gianfranco.Resources MentionedBooksThe E-Myth Revisited – Michael E. Gerber – https://www.amazon.com/dp/0887307280How to Win Friends and Influence People – Dale Carnegie – https://www.amazon.com/dp/0671027034Unreasonable Hospitality – Will Guidara – https://www.amazon.com/dp/0593418573Traction – Gino Wickman – https://www.amazon.com/dp/1936661837Buy Back Your Time – Dan Martell – https://www.amazon.com/dp/059342297XPodcastsHidden Brain – Shankar Vedantam – https://podcasts.apple.com/us/podcast/hidden-brain/id1028908750The Daily – The New York Times – https://podcasts.apple.com/us/podcast/the-daily/id1200361736 The Game – Alex Hormozi – https://podcasts.apple.com/ca/podcast/the-game-with-alex-hormozi/id125472011Colin and Samir (YouTube) – https://www.youtube.com/@ColinandSamir About our Guests:Julio Oyhanarte is an immigration attorney and digital educator who founded Immigration TV, the world’s largest immigration law education platform, reaching more than 15 million followers and generating over 2.3 billion views across major social media platforms.He is known for combining immigration law with digital media to make complex policies accessible through short-form educational content, helping immigrants worldwide better understand their rights and options. His work has been widely adopted by other attorneys and featured by outlets including CNN, Univision, and Telemundo.Julio holds advanced degrees from UCLA School of Law, King’s College London, and Universidad Austral, and has contributed to thought leadership initiatives at Harvard and MIT. His impact has been recognized through numerous global awards across legal, technology, and digital media industries.Gianfranco De Girolamo is a legal entrepreneur and one of the world’s most-followed immigration lawyers, with more than 15 million followers and over 2 billion video views across multilingual social platforms.He co-owns multiple businesses, including three law firms — one reaching eight-figure revenue in under two years through strategic organic social media marketing without paid advertising. His approach has also fueled a nationwide referral network generating millions in case value for injured workers and clients.Beyond legal practice, Gianfranco has built a global education business, selling thousands of online courses and developing a large contact database. He has spoken at Harvard and participated in MIT’s Delta v accelerator, where he focused on AI-driven legal solutions. Today, he helps legal teams implement AI systems, attract high-quality clients, and differentiate their brands through content, storytelling, and digital strategy.https://nextlevellawyer.com/ https://www.linkedin.com/in/oyhanarte/ https://www.linkedin.com/in/gianfranco-de-girolamo-65257344/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a...

LinkedIn has quietly become one of the most powerful platforms for lawyers who want to stay top-of-mind with referral partners and attract high-value cases. Jay sits down with StoryLeads founder Jacob Molina to unpack how attorneys can turn authentic stories into business-generating LinkedIn content. Jacob shares the journey that led him from tech product management to building a LinkedIn content agency serving 75+ lawyers. Along the way he reveals why story-driven posts outperform generic advice, how to structure a profile that instantly communicates authority, and the content framework that helped one attorney grow from 800 to 28,000 followers and land millions in case value. If you want LinkedIn to become a referral engine rather than a neglected profile, this episode delivers a clear path forward.Key Topics01:57 – Jacob Molina’s background in tech and product management03:07 – How writing LinkedIn posts for startup founders revealed the power of organic content03:47 – Why legal storytelling makes some of the best online content05:09 – Personal turning point that pushed Jacob to start StoryLeads05:56 – The client case study that exploded to millions in case value06:50 – The role LinkedIn plays for different types of lawyers08:04 – Why business-focused attorneys can generate direct clients from LinkedIn08:50 – Optimizing your LinkedIn profile for a clear target audience10:47 – The “two-second rule” for communicating what you do online12:47 – The most important elements of a lawyer’s LinkedIn headline13:47 – Why the banner image is the biggest opportunity on a profile14:47 – How networking, comments, and DMs deepen relationships16:07 – Posting frequency and maintaining quality on LinkedIn17:22 – The power of thoughtful comments for visibility24:37 – Why story-driven posts outperform generic legal advice26:47 – The “curiosity gap” storytelling framework for social media31:17 – Case study: The LinkedIn post that generated millions in impressions32:47 – Tune into The Golden Rapid Fire questions for JacobResources MentionedTechnologyFyxerAI – Email productivity tool – https://www.fyxer.com/ BooksZero to One – Peter Thiel – https://www.amazon.com/dp/0804139296Crossing the Chasm – Geoffrey A. Moore – https://www.amazon.com/dp/0062292986PodcastsThe Game Podcast – Alex Hormozi – https://www.acquisition.com/podcastAbout our Guest:Jacob Molina is a LinkedIn content and storytelling strategist best known for helping lawyers and professionals build authority and generate real business outcomes on LinkedIn. He is the founder of Storyleads.io, a company that crafts story-driven LinkedIn content designed to elevate professional visibility, attract referral opportunities, and grow client pipelines. Jacob’s work has helped his clients generate over 80 million impressions and has been credited with creating tens of millions of dollars in case value through strategic LinkedIn engagement and storytelling.Originally based in Canada, he transitioned into entrepreneurship after personal challenges, growing his agency from a solo endeavor into a team supporting dozens of clients. His approach emphasizes storytelling over generic content and positions LinkedIn as a powerful platform for relationship building — not just broadcasting credentials.Jacob is also active in the broader legal and professional community, speaking on topics like crafting compelling profiles, using narrative to drive engagement, and combining authenticity with strategic messaging for long-term growth. His philosophy includes generous community engagement, including writing free content for lawyers early in his journey to demonstrate impact and build connections.https://www.storyleads.io/ https://www.linkedin.com/in/molinajacob/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Most attorneys attend conferences. Few win them. In this high-energy roundtable, Jay Berkowitz and an all-star panel of legal industry leaders break down exactly how to dominate your next legal conference with intention, strategy, and follow-through. From becoming a “conference commando” to building real referral relationships, landing speaking opportunities, and turning hallway conversations into long-term ROI, this episode is a tactical blueprint for law firm owners who want more than just name badges and business cards. If you are investing time away from your firm, learn how to turn every conference into momentum.Key Topics00:00:34 – Jay introduces the Conference Commando mindset and explains how to turn legal conferences into intentional growth opportunities.00:06:35 – Jay shares his full conference strategy, from insider access and speaking opportunities to powerful networking frameworks.00:18:08 – Ivy Slater – Ivy explains how intention, presence, and strategic follow-up transform conferences into long-term relationships and real ROI.00:24:05 – Chris Earley – Chris reveals how to stand out, ask for opportunities, and maximize your visibility and authority at events.00:30:33 – Patrice Gimenez – Patrice breaks down how pre-planning, LinkedIn outreach, and strategic booth navigation create meaningful conference momentum.00:37:33 – Frank Rekas – Frank shares how to show up with a plan, ask better questions, and implement one idea within 72 hours to guarantee results.00:51:26 – Adam Rossen – Adam explains how to “play offense” at conferences by setting focused goals and building powerful long-term relationships.00:57:13 – Brooke Lively – Brooke shares her simple strategy for where to stand, where to sit, and how to multiply meaningful conversations.01:08:37 – Dr. Anna Lautenschlaeger – Anna demonstrates how bold follow-up, speaker engagement, and social visibility turn events into lasting opportunity.01:15:45 – Paul Faust – Paul offers a vendor’s perspective on understanding attorneys’ challenges and following up strategically.01:16:49 – Brooke Birkey – Brooke introduces the concept of “Chief Concern” and explains how emotional intelligence drives stronger networking outcomes.01:24:52 – Panel Q & A – The group closes with advanced networking tactics, mindset shifts, and practical strategies for lasting connection.Resources MentionedBooksNever Eat Alone – Keith Ferrazzi – https://www.amazon.com/dp/0385346654Presentation Zen – Garr Reynolds – https://www.amazon.com/dp/0321525655The Presentation Secrets of Steve Jobs – Carmine Gallo – https://www.amazon.com/dp/0071636080TechnologyLinkedIn (Professional Networking Platform) – https://www.linkedin.comNotability (Note-Taking App) – https://www.gingerlabs.comAbout our Panel:Ivy Slater — Slater SuccessIvy Slater is a business coach, consultant, and founder of Slater Success, where she helps professionals and organizations build scalable growth strategies through relationship development, leadership, and intentional networking. With decades of experience in sales leadership and business development, Ivy works with law firms and service businesses to create systems that generate referrals and long-term partnerships.Patrice Gimenez — LegalPatPatrice Gimenez is the founder of LegalPat, a firm focused on helping law firms strengthen operations, intake processes, and client experience. She works with attorneys to implement practical systems that improve efficiency, team performance, and conversion, enabling firms to deliver consistent service while supporting growth.Anna Lautenschlaeger — Laulau Remote StaffingAnna Lautenschlaeger is the founder of Laulau Remote Staffing, where she connects law firms with trained remote professionals who support intake, administration, and operations. She specializes in helping firms scale capacity while maintaining quality, allowing attorneys to focus on higher-value work.Brooke Lively — CathcapBrooke Lively is a profitability strategist, EOS Implementer, and founder of Cathcap, a consulting firm dedicated to helping law firms improve financial performance and operational clarity. She works with leadership teams to build accountability, increase margins, and create sustainable growth through structured systems and data-driven decision making.Brooke Birkey - Level Up Law Firm Business Coaching, LLC Brooke Birkey is a legal marketing and business development professional known for helping law firms build stronger brands, partnerships, and referral pipelines. She focuses on practical strategies that improve visibility, networking effectiveness, and conference ROI for attorneys and legal teams.Adam Rossen — Rossen Law FirmAdam Rossen is the founder of Rossen Law Firm, a criminal defense firm recognized for its focus on client experience, team culture, and operational excellence. Adam is known for implementing systems that support predictable growth while maintaining high service standards, and he frequently shares insights on leadership and law firm management.Christopher Earley — Earley Law GroupChristopher Earley is the founder of Earley Law Group, a personal injury firm focused on client advocacy and community impact. He is recognized for his emphasis on empathy-driven client service, strong referral relationships, and building a firm culture centered on trust and long-term reputation.Paul Faust — RingboostPaul Faust is the founder of Ringboost, a company specializing in memorable phone numbers and call strategy for businesses, including law firms. He helps firms improve brand recall, marketing performance, and call tracking by aligning phone strategy with overall growth initiatives.Chris Mullins — Intake AcademyChris Mullins is the founder of Intake Academy, where he trains law firms to improve intake performance, conversion, and client communication. He works with attorneys and intake teams to implement processes, scripting, and metrics that turn more inquiries into signed cases.Frank Rekas — Palm Wealth PartnersFrank Rekas is a financial advisor at Palm Wealth Partners who works with attorneys and business owners on long-term financial planning, risk management, and wealth strategy. He helps professionals align business growth with personal financial goals through structured planning and advisory support.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some...

What if your law firm ran with the precision of Disney and delivered experiences clients rave about? Jay and former Disney leader and current Customer Experience Strategist Vance Morris reveal how systems, scripting, and intentional client journey design create five-star experiences that drive referrals, loyalty, and premium positioning. From operational discipline to emotional connection, they break down how personal injury and estate planning attorneys can “Disney-fy” their firm without gimmicks. The takeaway is simple and powerful: systems create freedom, consistency builds trust, and magical moments turn clients into evangelists.Key Topics03:26 – Vance’s path into Disney and discovering the real “secret sauce” behind the magic03:56 – Why systems and processes unlock creativity and client experience06:45 – Create a Client Journey Map with Disney-Level Touchpoints – Learn how mapping every client interaction from the client’s perspective reduces friction, increases show rates, and builds trust before the first meeting even happens.10:26 – Install an Onstage Backstage Intake Culture – Discover how separating client-facing behavior from internal operations creates consistency, eliminates experience leaks, and builds professional trust from moment zero.14:48 – Operationalize Your Core Standards – Understand how defining and ranking core standards like safety, courtesy, and efficiency gives your team a decision-making framework that improves alignment and client confidence.18:56 – Add Magical Moments That Clients Brag About – Explore how to engineer emotional connection through celebration moments, surprise touches, and intentional hospitality that generate referrals without asking.21:56 – Build Systems That Guarantee Consistency, Not Heroics – Learn why small missed details compound into negative experiences and how documented systems increase consistency, scalability, and even firm valuation.27:16 – Tune into The Golden Rapid Fire questions for Vance.Resources MentionedFree Audit of Your Digital Marketing - Visit tengoldenrules.com and either fill out the form or start a chat and mention the Free Audit.Get your copy of 52 Ways to Wow Your Customer Without Breaking the Bank from Vance at https://wow52ways.com/TechnologyBoomerang (Email App) – https://www.boomeranggmail.comBooksUnreasonable Hospitality – Will Guidara – https://a.co/d/01VlZGg4 How to Get a Meeting with Anyone – Stu Heinecke – https://a.co/d/08pC6QIwAbout our Guest:Vance Morris is a customer experience strategist, speaker, and consultant who helps service-based businesses stand out by turning everyday service into memorable, profit-driving experiences.With over a decade at Walt Disney World, Vance developed his Return on Experience® system to help businesses create service cultures that inspire loyalty, referrals, and premium pricing. Through his Systematic MAGIC™ approach, he shows teams how to deliver consistent, high-impact experiences without burnout.Vance works with service businesses across industries through workshops, keynotes, and consulting, helping them grow by elevating customer experience into a competitive advantage.Learn more at vancemorris.com or deliverservicenow.com or connect at vance@deliverprofitsnow.com About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What separates law firms that grow steadily from the ones that experience true hockey-stick growth? Execution.Brooke Lively, multi-bestselling author, and EOS Implementer specializing exclusively in the legal industry, returns to share what she discovered after analyzing her highest-performing clients. The difference wasn’t more marketing or more hustle. It was EOS. As she launches her new book, Scaling Law, Brooke reveals how law firms can implement the Entrepreneurial Operating System the right way, fix root-level leadership issues, build accountability, increase profitability, and reclaim their time.** Pre-order Brooke’s upcoming book, Scaling Law, here - https://a.co/d/0c4j4Po2Key Topics00:01:35 – Introduction to the core theme of execution as the defining factor between stagnant firms and those experiencing true hockey-stick growth.00:06:51 – Analysis of three growth categories in law firms and the discovery that consistent system-based execution drives elite performance.00:09:59 – Why operating systems must be adapted specifically for law firms, including bar rules, fee structures, and industry constraints.00:14:24 – Breakdown of the Entrepreneurial Operating System and its six key components: Vision, People, Data, Issues, Process, and Traction.00:18:53 – How Level 10 meetings and the IDS framework eliminate circular conversations and solve root causes instead of surface symptoms.00:26:33 – The 80–90 percent rule: most business challenges fall into either people problems or process problems.00:33:30 – The risk of over-promoting loyal employees and how capacity breakdowns appear in growing firms.00:38:44 – Understanding capacity in two dimensions: skill capability and time bandwidth — and how overload quietly damages performance.00:44:35 – The three types of profit law firm owners must prioritize: financial profit, time freedom, and reputational strength.00:50:23 – Rapid-fire insights on productivity systems, calendar discipline, business books, and the profile of law firm leaders ready to scale.Resources MentionedTechnologyEOS Worldwide (Operating System) – https://www.eosworldwide.comBooksTraction – Gino Wickman – https://www.amazon.com/dp/1936661837Get a Grip – Gino Wickman & Mike Paton – https://www.amazon.com/dp/1939529824Buy Back Your Time – Dan Martell – https://www.amazon.com/dp/059342297XThe Big Leap – Gay Hendricks – https://www.amazon.com/dp/0061735361About our Guest:Brooke Lively is a CFO and Profitability Strategist who helps leaders of fast-growing companies gain the financial clarity and structure needed to build profitable, sustainable businesses—without sacrificing the life they want. As President of Cathedral Capital, she works with service-based business owners, including attorneys, consultants, accountants, and marketers earning between $350K and $10M, helping them move beyond guesswork into predictable profitability.Her expertise centers on uncovering hidden money leaks, optimizing pricing and margins, and building financial systems that support long-term growth. Through outsourced CFO services, strategy engagements, VIP Jump Start Days, workshops, and speaking, Brooke empowers business owners to increase revenue, expand margins, reduce workload, and make confident, data-driven decisions for years to come.If you know your business could be far more profitable, Brooke invites you to connect at Brooke@CathCap.com to start the conversation.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

When recruiting feels expensive, slow, and unpredictable, growth stalls and culture quietly erodes. Jay sits down with fixed fee legal recruiting strategist Erin Andersen to break down why traditional recruiting models fail law firms and how smarter, fixed-fee hiring paired with intentional culture strategy changes everything. From writing job descriptions that actually attract the right candidates to using culture diagnostics, reference checks, and planning to reduce turnover, this conversation reframes hiring as a leadership decision, not an HR task. The takeaway is simple and powerful: when hiring aligns with culture and strategy, law firms scale with confidence instead of chaos.Key Topics01:11 - Why most law firms feel “stuck” heading into a new year and how strategic planning creates leverage before hiring ever begins02:47 - The hidden reason recruiting costs quietly derail growth plans and why many firms do not realize it until it is too late04:49 - How traditional percentage-based recruiting changes hiring behavior in ways firms rarely intend05:54 - What actually slows down law firm hiring and the overlooked steps that consume leadership time07:44 - Why job descriptions repel great candidates and how a small mindset shift changes who applies09:15 - The uncomfortable truth about reference checks and why skipping them creates long-term risk10:14 - How flipping the structure of a job post reframes the entire hiring conversation12:22 - A single reference question that reveals more than an entire resume ever could15:56 - What “culture” really means inside a law firm and why most firms define it too late17:52 - The unique cultural pressures inside personal injury firms and what hiring mistakes show up most often19:20 - A simple hiring-stage adjustment that exposes culture fit issues before an offer is made21:02 - The difference between toxic culture, unhealthy culture, and culture that is simply unfinished24:21 - Why geography matters more than firms think and how rural and urban hiring require different strategies33:29 - Why experienced attorneys leave prestigious roles and what smaller firms misunderstand about that transitionResources MentionedBooksThink and Grow Rich – Napoleon Hill – https://a.co/d/091jJ6Ga PodcastsHow I Built This with Guy Raz – https://podcasts.apple.com/ca/podcast/how-i-built-this-with-guy-raz/id1150510297 Claim Your Confidence with Lydia Fenet - https://podcasts.apple.com/ca/podcast/claim-your-confidence-with-lydia-fenet/id1647588906 And She Rises… Amanda Frances - https://podcasts.apple.com/ca/podcast/and-she-rises/id1438759061 Other SourcesCulture Talk (workplace culture certification and surveys) – https://www.culturetalk.com About our Guest:Erin is a career and personal branding coach who helps career professionals and small business owners gain visibility, confidence, and opportunity through authentic personal branding.After starting her career in the financial industry, Erin recognized the impact of toxic workplace cultures and chose a different path—one focused on helping people find fulfillment and professional success in healthier environments. Today, she coaches clients on how to elevate their personal brand so they can be seen, heard, and chosen by recruiters, hiring managers, and ideal clients.Erin supports job seekers through career transition strategy, ATS-optimized resumes, LinkedIn profile revamps, and interview coaching. She also works with small business owners on hiring strategy, employer branding, LinkedIn optimization, and group trainings to build positive, people-first workplaces.Instagram: @yourbrandnetworkerEmail: info@yourbrandnetworker.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

This episode is a high-energy preview of the amazing speakers coming to TGR Live! Growth Strategies for Law Firms 2026. We will be bringing together an elite group of experts to share powerful insights from their upcoming presentations. Jay Berkowitz is joined by Stacy Brown Randall, Steven Gursten, Rob Levine, and Chris Keller for a fast-moving conversation that spans AI-driven SEO, referral systems that don’t require asking, intake strategies that recover millions in lost revenue, litigation techniques that dramatically increase case value, and personal disciplines that elevate both life and practice. Each speaker offers a clear glimpse into the strategies they’ll be teaching live, giving listeners a sense of the depth, practicality, and momentum behind this year’s conference. If you want to learn directly from these speakers, connect with other growth-minded law firm leaders, and experience these strategies in full, TGR Live 2026 is where it all comes together — and this episode makes it clear why you don’t want to miss it.Key Topics05:32 – Jay introduces AI SEO and answer engine optimization, explaining how Google AI Overviews are changing search behavior and what law firms must do to appear in AI-driven results.16:33 – Stacey Brown Randall begins her segment by reframing where referrals truly belong in a law firm’s growth strategy and previews how to generate consistent referrals without asking.27:30 – Steven Gursten starts his presentation on fatigue as a hidden but devastating injury, outlining how proving fatigue can significantly increase future economic damages in serious cases.37:22 – Rob Levine opens his intake discussion by showing how intake systems, call routing, and dropped-call recovery directly impact case volume and firm revenue.53:53 – Chris Keller begins his talk on the five disciplines that transform both life and practice, sharing how mental, emotional, physical, spiritual, and financial discipline drive sustainable growth.58:31 – The live Q&A begins, covering motivation versus discipline, selecting the right cases, increasing case value through strategy, and leading teams with intention.Resources MentionedDownload your free Copy of the Intake Analysis Ghost Call Scorecard, courtesy of Rob Levine - https://docs.google.com/document/d/1wn1NIL2CN_hb6NXR-ippSvDcYo-l67dV/editTechnologyHona (client experience software) – Hona – https://www.hona.comGoogle AI Overviews (search technology) – Google – https://www.google.comChatGPT (AI platform) – OpenAI – https://www.openai.comReddit (community and Q&A platform) – Reddit – https://www.reddit.comQuora (Q&A platform) – Quora – https://www.quora.comOura Ring (wearable health technology) – Oura – https://ouraring.comBooksGenerating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion – Stacey Brown Randall - https://a.co/d/aTrufrFThe Referable Client Experience: A Proven Method to Generate Referrals Without Asking – Stacey Brown Randall - https://a.co/d/6p2GbyXAtomic Habits: An Easy & Proven Way to Build Good Habits and Break Bad Ones – James Clear - https://a.co/d/7iehDsGA Year to Change Your Life: How 365 Days of Intentional Daily Actions Lead to Transformation – Chris Keller - https://a.co/d/hYK6JahAbout our Guests:Steven Gursten is one of the nation’s leading authorities on catastrophic injury and trucking accident litigation. As the founder of Michigan Auto Law, he has built a nationally recognized practice by focusing on case strategy, evidence development, and valuation methods that significantly increase outcomes for seriously injured clients. Steven is widely known for teaching lawyers how to increase case value and profitability by handling complex cases the right way, not simply more cases.Rob Levine is the founder of Rob Levine & Associates, a multi-million-dollar law firm built through disciplined operations, systems, and execution. Known for his focus on scalability and accountability, Rob has developed operational frameworks that allow firms to grow without sacrificing efficiency or culture. His experience offers practical insight into how strong systems, leadership structure, and process discipline drive long-term profitability.Stacey Brown Randall is a nationally recognized expert on referrals and the author of Generating Business Referrals Without Asking. She teaches professionals how to build consistent, high-quality referral systems rooted in relationships, trust, and generosity — not pressure or sales tactics. Stacey’s work helps law firms create sustainable referral pipelines by focusing on value creation and intentional relationship-building.Chris Keller is a leadership and performance expert who helps law firm owners strengthen execution, accountability, and culture. His work focuses on the disciplines and habits that drive high-performing teams, from leadership behavior to operational consistency. Chris is known for helping firms translate strategy into action by building leadership systems that support sustainable growth and long-term performance.About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to...

What happens when elite appellate attorneys turn decades of hard-earned courtroom wisdom into a practical survival guide for people facing divorce? I sat down with appellate attorneys Amy Shield and Roger Levine of Shield & Levine, P.A. to unpack the thinking behind their Amazon #1 bestseller Divorce SOS. From changing passwords and handling social media to courtroom decorum, choosing the right attorney, and using a book as a powerful thought-leadership asset, this conversation blends legal precision with real-world clarity. The result is a masterclass in preparation, perspective, and professional authority that leaves listeners better equipped for both divorce and leadership. The takeaway is simple and empowering: preparation changes outcomes.Key Topics02:55 - Why appellate attorneys see the same divorce mistakes repeated year after year04:07 - Amy Shield’s path into family law appeals and how appellate thinking changes outcomes05:47 - Growing up around the law and developing an analytical mindset for complex cases07:28 - The hidden errors trial lawyers and clients make that only surface on appeal09:55 - Why changing passwords is one of the smartest moves to make before filing for divorce12:02 - How smart home technology, cameras, and shared accounts can be weaponized in divorce13:11 - Social media behaviors that quietly destroy credibility in court14:10 - Who gets the family pet and how state laws treat pets very differently15:37 - Using a book to establish authority and trust in a niche legal market16:58 - How busy attorneys realistically find time to write and finish a book18:11 - Why outlining first is the difference between finishing a book and quitting halfway19:33 - How appellate lawyers evaluate records, transcripts, and courtroom behavior22:10 - Practical advice for attorneys considering writing a book for thought leadership25:48 - How judges evaluate appearance, behavior, and credibility in court and online hearings30:16 - What clients should look for when choosing the right divorce attorney32:14 - Why preparation before filing often matters more than arguments made laterResources MentionedTechnologyMicrosoft Office – https://www.microsoft.comZoom – https://zoom.usBooksDivorce SOS: How to Avoid Costly Mistakes and Protect Your Money, Children, and Sanity – Amy Shield & Roger Levine - https://a.co/d/bLjo9pvAdvanced Internet Marketing for Law Firms - Jay Berkowitz - https://a.co/d/bSNlAZkPodcastsDarenDaily On-Demand - https://podcasts.apple.com/ca/podcast/darrendaily-on-demand/id1449270369About our Guests:Amy Shield is an AV Preeminent®–rated appellate attorney, a distinction that reflects the highest level of professional excellence and peer recognition for legal ability and ethical standards. She focuses her practice on appellate advocacy, bringing precision, strategic clarity, and deep legal analysis to complex appeals.Known for her thoughtful approach and strong written and oral advocacy, Amy works closely with trial teams to refine legal arguments, preserve issues for appeal, and strengthen cases at every stage of litigation. Her reputation as a trusted appellate lawyer is built on credibility, experience, and a commitment to high standards in appellate practice.Roger Levine is a Florida appellate attorney providing litigation support across civil matters including family law, probate and trust disputes, commercial litigation, personal injury, and insurance cases. He is admitted to all Florida state courts and the U.S. District Court for the Southern District of Florida.A National Merit Scholar, Roger earned his B.A. and J.D. from the University of Florida and holds an AV Preeminent® rating from Martindale-Hubbell. He has a longstanding commitment to community service, including a decade as a volunteer guardian ad litem in Palm Beach County.https://shield-levine.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What looked like a simple referral talk at TGR Live 2025 quickly turned into a mindset shift that challenged how I think about growth, relationships, and value creation. In this live session, Charley Mann walks us through a $500,000 referral roadmap built on consistency, human connection, and habits most lawyers avoid. I watched the room lean in as he reframed referrals and digital marketing as an “and” equation, not an either-or decision. Charley breaks down the four stages of value creation and shows why most lawyers stall by skipping the work of building real relationships. This session isn’t about clever tactics. It’s about adopting an owner’s mindset, showing up weekly, and building a system that compounds over time. If growth has felt harder than it should, this conversation explains why and shows a simpler path forward.Key Topics01:21 – Hear why referrals and digital marketing aren’t rivals and how using both reshapes growth strategy01:48 – Grasp the idea of complementarity and why “either-or” thinking limits firm momentum03:24 – See how introverted lawyers gain an edge by being willing to initiate real conversations04:03 – Understand why simply stepping off the wall creates instant market differentiation04:48 – Map the four stages of value creation and where income growth typically stalls06:39 – Learn why skipping the “who you know” stage keeps firms from ever scaling08:27 – Get the full $500,000 referral roadmap and why it’s designed to compound over time09:21 – Choose meetup formats that fit your personality so consistency becomes realistic10:35 – Adopt consistency as the real competitive advantage most lawyers won’t sustain11:01 – Recognize why weekly email is still one of the most overlooked growth tools12:59 – Replace content pressure with curation to keep emails valuable and doable15:33 – Use monthly mail as a low-friction way to stay present with referral sources18:39 – Turn “too busy” into systems and delegation so growth doesn’t rely on willpower22:12 – Solve “I don’t know what to say” by anchoring content to personal interests25:46 – Build simple infrastructure with tools, VAs, and workflows that keep everything moving29:17 – Lock in the identity shift that makes the habits stick: entrepreneur first, attorney secondResources MentionedBooks• Buy Back Your Time by Dan Martell – https://a.co/d/afpamHRTech / Tools• ChatGPT – https://chat.openai.com• ActiveCampaign – https://www.activecampaign.com• Mailchimp – https://mailchimp.com• Zapier – https://zapier.com• Make (formerly Integromat) – https://www.make.comAbout our Guest:Charley Mann is the host of “They Don’t Teach This in Law School” and founder of Law Firm Alchemy, a company dedicated to providing resources and coaching for law firm growth. With over 14 years of experience in the legal industry, Charley guides law firm owners in optimizing their practices and achieving success. He emphasizes the importance of networking, providing value, and maintaining strong client relationships, focusing on both business operations and personal growth. Known for his approachable demeanor and deep industry knowledge, Charley values integrity, transparency, and genuine connections.In his role, Charley works closely with law firm owners to enhance their entrepreneurial skillsets, particularly in marketing and leadership. His company, Law Firm Alchemy, offers tailor-made coaching and courses designed to help firm owners break through growth plateaus or accelerate their current growth trajectories.https://www.lawfirmalchemy.com/Podcast: https://podcasts.apple.com/ca/podcast/they-dont-teach-this-in-law-school/id1640557971About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Niching is often framed as restrictive, but in practice it creates freedom and authority.In this conversation, I talk with Joe Fried about how focusing deeply on one area transformed his practice and impact. Joe shares how niching into truck crash litigation helped him become a true subject matter expert, attract better cases, and build a national reputation through teaching, not hype. We talk about why expertise is earned by sharing what you learn, how real content beats flashy marketing, and why passion matters more than chasing money. Joe also explains how storytelling, systems, and surrounding yourself with the right people can dramatically change results. This episode is about building a practice that feels aligned, intentional, and built to last.Key Topics03:25 – Learn why niching down is often the fastest way to stop competing with every other lawyer in the room.05:42 – Hear how early insecurity can become the catalyst for building real expertise.06:34 – Learn a practical definition of what actually makes someone a subject matter expert.07:19 – Discover why concentrated focus beats waiting decades to feel “qualified.”08:22 – Hear how recognizing patterns in real life can point you toward the right niche.09:24 – Learn how committing to a niche before having cases can still unlock momentum.10:10 – Understand why teaching what you learn builds credibility faster than marketing tactics.11:41 – Learn how positioning truck crashes as fundamentally different reshaped referrals.12:23 – Discover why sharing real, useful content naturally creates leadership in a space.15:06 – Learn how passion for the work makes specialization contagious to others.16:25 – Hear a simple visualization exercise to identify the cases you’re meant to handle.22:27 – Learn why surrounding yourself with true experts is essential to running a strong firm.28:28 – Rapid-fire insights on productivity, AI tools, wellness habits, books, and influences that shape Joe’s thinking.35:51 – Learn how reframing cases around human impact changes how juries connect.36:35 – Discover why the most powerful stories aren’t about injuries, but how life changes afterward.Resources MentionedBooksWho Not How by Dan Sullivan - https://a.co/d/56nWJaCInfluence: The Psychology of Persuasion by Robert Cialdini - https://a.co/d/32Ga9NvPre-Suasion by Robert Cialdini - https://a.co/d/2Cte7iTPodcastsThe Joe Rogan Experience - https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272 Art of Accomplishment with Joe Hudson - https://podcasts.apple.com/ca/podcast/the-art-of-accomplishment/id1540650504Technology and ToolsChatGPT - https://chat.openai.com Claude - https://claude.aiPerplexity - https://www.perplexity.ai Grok - https://grok.com/About our Guest:Joe Fried is one of the nation’s leading trial lawyers and safety advocates, focusing exclusively on catastrophic truck crash cases. He limits the number of cases he takes so he can devote deep attention and resources to each one, with results nearing $1 billion across more than 30 states. Board Certified in Truck Accident Law by the National Board of Trial Advocacy, Joe is widely recognized for his leadership in trucking and highway safety and has delivered more than 500 presentations to lawyers, judges, law enforcement, and policymakers.A graduate of the University of Georgia School of Law with honors, Joe Fried is a co-founder of the Academy of Truck Accident Attorneys and has held numerous national leadership roles within the plaintiffs’ bar. He has served as faculty at the Gerry Spence Trial Lawyers College and the Georgia Trial Skills Clinic, and previously served as a judge in Fulton County, Georgia. Known for his disciplined and creative approach, Joe believes truck crash cases demand true specialization, and that focus leads to better outcomes and safer roads.https://www.friedgoldberg.com/Academy of Truck Accident Attorneys - https://ataalaw.org/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this encore performance of one of our top episodes, I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved Podcast! Robert shared invaluable insights into building a thriving membership community for high-level attorneys, developing innovative tools like Attorney Share, and carving out a niche in personal injury law, particularly in complex disc injury cases. His strategies and experiences offer practical guidance for anyone looking to scale their legal practice or improve operational efficiency.Robert’s passion for innovation and mentorship shines through in everything he does, from creating unique networking events like the music-festival-style legal conference Law-Di-Gras to hosting his bourbon-focused podcast, Bourbon Approved. He also shares actionable tips on leveraging technology, fostering community, and mentoring the next generation of legal talent. This conversation is a goldmine of inspiration for anyone eager to take their law practice to new heights.Key Topics03:13 - Founded Justice HQ, a membership community for high-level lawyers, and Attorney Share, a case marketplace with over 2000 lawyers.04:05 - Annual Law-Di-Gras conference, which focuses on networking, personal growth, and legal education.04:35 - The conference features various tracks on media marketing, business operations, personal wealth, personal health, AI technology, and trial skills.05:22 - The conference's origins and the decision to make it more fun and interactive with musical guests.06:22 - The firm's trial successes and the publication of his book on disc injury cases.06:55 - Types of cases the firm handles, including disc injury cases, product liability, wrongful death, and ride-share cases.07:35 - Expansion into other states, including Texas and Arizona, and the success in these new markets.08:43 - The firm's mission to litigate and try a lot of cases and the importance of having a good team of trial lawyers.09:21 - Justice HQ as a membership community for lawyers, offering masterminds, media platforms, and on-demand education.10:10 - The community's technology platform, Slack communities, and new software for building communities.10:45 - The benefits of Justice HQ, including access to office space, branding, speaking opportunities, and collaboration.12:07 - Attorney Share, a marketplace for lawyers to find the best cases and co-counsel, and the integration with major case management platforms.12:18 - The family involvement in the firm, including his twin brother, younger brother, parents, and other family members.12:49 - The roles each family member plays and the trust and efficiency within the family business.12:23 - The pros and cons of working with family, emphasizing the trust factor and the potential for family disagreements.13:42 - The importance of having a good relationship with his brother, who manages the firm's finances.14:14 - They talk about the importance of family and the balance between personal and professional life.16:35 - Attorney Share the platform simplifies case sharing, fee agreements, and referral networks while minimizing lead generation costs.18:12 - Lawyers can easily refer cases and find top specialists nationwide through an organized, automated system.19:27 - The platform streamlines case referrals, fee sharing, and case tracking for law firms.20:37 - The importance of mentorship, build relationships by networking with mentors, peers, and legal organizations.22:32 - Focus on a niche, market yourself authentically, and leverage free tools to grow your practice.24:12 - Leverage networking groups and local organizations to build powerful connections.25:21 - Join small, focused groups for regular discussions on business and personal growth.27:37 - Vision for 2025 Law-Di-Gras, having others bring their communities, masterminds, and networking followed by a music festival. Avoiding conference burn out.28:10 - Talks about the Bourbon Approved podcast, which started as a fun project and evolved into a networking tool.29:04 - The high production quality of the podcast and the interest from guests.29:43 - The success of the Bourbon Approved Tour and the connections made through the podcast.30:00 - The importance of doing something you love and how it can benefit your business.32:54 - The importance of having systems in place to handle increased marketing volume.33:12 - The need for intake readiness, customer service, and efficient case management.34:25 - The benefits of integrating with Attorney Share and other platforms to track and manage cases.34:43 - The importance of specializing in a specific area of law and building a strong network of relationships.38:16 - Talks about his preventative health routine, including regular check-ups and liver panels.40:46 - The importance of mentoring and helping other lawyers, especially those starting out.Resources MentionedBooks:Zero to One by Peter Theil - https://a.co/d/3xSGjYeJust One Thing by Rick Hanson PhD - https://a.co/d/4mmF2lfClient Centered Law Firm by Jack Newton - https://a.co/d/auy7qhy You Can't Teach Hungry by John Morgan - https://a.co/d/2ujU7LR Buy Back Your Time By Dan Martell - https://a.co/d/6JSJFYP Websites and Platforms:Attorney Share - https://www.attorneyshare.com/About Robert Simon:Robert T. Simon (“Bob”) is a co-founder of the Simon Law Group and serves as its primary trial attorney. He co-founded the firm in 2009 with his twin brother Brad and helped grow it from a small boutique practice into a nationally recognized, nine-figure law firm with offices in California, Arizona, and Texas. Bob is admitted in multiple states, including California, Arizona, Texas, Massachusetts, Iowa, Pennsylvania, and New York, and is widely known for handling complex wrongful death and catastrophic injury cases involving commercial carriers.Since 2012, Bob has tried more than 50 cases as lead counsel, winning the vast majority and securing over $100 million annually in verdicts and settlements. He has earned multiple Trial Lawyer of the Year honors from his peers across several jurisdictions and is a frequent national speaker, educating trial attorneys on litigation strategy, case development, and achieving strong client outcomes.https://www.thesimonlawgroup.com/https://www.instagram.com/planetfunbob/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on

Our Annual Conference TGR Live! Growth Strategies for Law Firms briought together three powerful perspectives on why law firms lose far more cases at intake than they realize. The session opens with Ben Leader, who shows how his firm grew signed cases by 200% by fixing internal process instead of increasing marketing spend. He breaks down the impact of audits, data accuracy, reduced attorney involvement, and relentless focus on conversion rates. Next, Chris Mullins demonstrates how untrained intake staff, poor empathy, and missed call-review cycles create damaging client experiences. Through real call analysis, she explains how law firms can replace guesswork with structured training, scripting, and continuous improvement. Finally, Ted DeBettencourt reveals how rapid responses to LSA and GBP messages significantly increase rankings, visibility, and total lead flow. Together, these insights give firms a complete view of the operational, human, and technological gaps that limit growth in modern client intake.Key Topics03:37 – Learn how Ben reframed lead problems as intake problems and uncovered growth hidden inside his existing call volume.04:37 – See why his firm’s roller-coaster revenue stabilized only after cleaning up intake and centralizing data.09:51 – Understand the turning point when Ben chose to invest in intake rather than more marketing spend.13:44 – Learn why hiring, tools, and expert coaching are the three investments that transformed his intake performance.16:07 – Hear what a full intake audit reveals about missed calls, abandoned leads, and data gaps.23:41 – See how small percentage increases in wanted conversion rates drive hundreds of cases and millions in revenue.27:45 – Discover how AI call summaries, sentiment scoring, and tracking improve training and accountability.35:28 – Learn why listening to calls exposes the real gap between training and reality and how fixing it changes everything.40:18 – Hear Chris Mullins break down empathy, pivoting, and why intake must be trained like a sales role.50:37 – Follow Ted DeBettencourt as he reveals how fast LSA and GBP message responses boost rankings and triple lead flow.58:03 – Q&A with the PanelistsResources MentionedTech / ToolsLead Docket – Lead management and intake tracking - https://www.leaddocket.comCallRail – Call tracking, recording, transcription, sentiment analysis - https://www.callrail.comGoogle Local Services Ads (LSA) – Pay-per-lead ads and messaging - https://ads.google.com/local-services-ads/Google Business Profile Messaging (GBP SMS) - https://support.google.com/businessAbout our Guests:Ben Leader is a Personal Injury attorney at Elrod Pope Law Firm, known for his client-focused approach and clear communication. He handles a wide range of injury cases with thorough preparation, compassionate advocacy, and practical legal strategies. As part of the long-respected Elrod Pope team, Ben helps uphold the firm’s reputation for integrity and strong community service, guiding clients toward fair compensation and steady support throughout their cases.https://elrodpope.com/Chris Mullins is the Founder & CEO of Intake Academy, the leading organization helping consumer law firms improve lead conversion and grow with less cost and complexity. A former top-performing phone sales professional, she built her career on understanding how to connect with prospects and guide them toward action. Through Intake Academy, she has trained more than 200 firms using hands-on coaching, customized scripts, and ongoing evaluations that produce measurable gains in conversion. Known for her practical, data-driven style, Chris is also a sought-after national speaker on intake, lead conversion, and law firm growth.https://intakeacademy.com/Ted DeBettencourt is the Co-Founder and CEO of Juvo Leads, a leading live-chat and lead-generation platform that helps law firms capture more high-intent prospects and convert them into clients. With deep experience in digital marketing and automation, he focuses on eliminating missed opportunities through fast, reliable engagement tools that boost conversions without adding staff. Under his leadership, Juvo Leads has become known for its real-time chat, 24/7 response, and measurable ROI. Ted is also a frequent speaker on modern lead generation and intake performance.https://juvoleads.com/About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

A quiet shift is happening at the top of Google, and law firms that adapt now will win more cases with less chaos. In this webinar, I break Decode Law Firm Ai in four practical parts: driving more traffic with AI SEO or AEO Answer Engine Optimization, improving intake and conversion with tools that can coach your team (and even answer calls), upgrading case management with AI-powered legal ops platforms, and building five-star operations that earn more reviews and referrals. I also share the CRIT prompt framework for getting better outputs from ChatGPT, plus a handful of AI toolsI recommend to speed up content, meetings, and workflows without losing quality. Key Topics00:00:22 – Learn the 4-part AI playbook for law firm marketing and operations so you can focus on what moves cases and revenue.00:10:35 – See how Google AI Overviews change the “top of page” game and what it takes to show up inside those answers.00:16:18 – Discover why “answer engine optimization” starts with question-based content and how video + blog pairing helps you rank and convert.00:20:33 – Understand where AI engines pull authority from (like Reddit and YouTube) and how to earn visibility without sounding salesy.00:32:15 – Use the CRIT prompt framework to get sharper, more useful outputs from ChatGPT when you’re writing, planning, or training.00:39:00 – See what an AI intake coach can spot in calls, and learn the kind of coaching that boosts conversion without hiring more staff.00:42:13 – Compare AI that answers calls and “missed-lead recovery” texting so fewer good cases slip through the cracks.00:44:27 – Get a tour of the AI legal ops landscape, including tools for demand letters, chronologies, litigation support, and research.00:47:30 – Learn how client status platforms reduce “my lawyer won’t call me back” pressure while helping you earn more five-star reviews.01:01:43 – Hear real-world guardrails for using AI safely, including how to avoid generic content, privacy mistakes, and hallucinated case law.Resources MentionedDownload your copy of the The Ten Hottest Trends for Law Firms Handbook - https://www.tengoldenrules.com/hottrends/ AI visibility, search, and authorityGoogle AI Overviews (Google Search) – https://www.google.comGoogle Search Central (SEO guidance) – https://developers.google.com/searchSchema.org (schema markup standard) – https://schema.orgWikipedia – https://www.wikipedia.org Reddit – https://www.reddit.comQuora – https://www.quora.comLinkedIn – https://www.linkedin.comIntake and call trackingCallRail – https://www.callrail.comWhatConverts – https://www.whatconverts.comGoogle Local Services Ads (LSAs) – https://ads.google.com/local-services-ads/Smith.ai – https://smith.aiClient communication and case status portalsCase Status – https://www.casestatus.com Hona – https://www.hona.comLegal ops and case management AIFilevine - https://www.filevine.comThomson Reuters – https://www.thomsonreuters.comWestlaw – https://legal.thomsonreuters.com/en/products/westlawContent, meetings, and productivity tools HeyGen – https://www.heygen.comFathom – https://www.fathom.aiOpusClip – https://www.opus.prodepositions.com – https://www.depositions.comGrammarly – https://www.grammarly.comPimEyes – https://pimeyes.comPR and media opportunitiesHelp A Reporter Out (HARO) – https://www.helpareporter.comSource of Sources – https://sourceofsources.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing...

Most law firm owners only think about money when something breaks, so I brought financial advisor Frank Rekas on to walk me through a real “financial fire drill” for attorneys. Frank shares the six Ls framework that helps you stress-test your finances before a crisis: building real liquidity, protecting your income and life, planning for long-term care, funding a long retirement, and putting your legacy in writing so your family and firm are covered.You’ll also hear simple networking moves Frank uses to stay top of mind with lawyers, why groups like BNI and ProVisors pay off over time, and how tools like ChatGPT help him plan his own business more clearly. By the end, you’ll have a clear checklist to review with your CPA, estate lawyer, and advisor, so your firm’s finances don’t “catch fire” when life happens.Key Topics04:57 – See how Frank’s unconventional path into financial planning shaped the practical way he works with attorneys.06:54 – Learn why building real referral relationships, not stacking business cards, creates long-term opportunity.09:28 – Explore how curated groups and small “legally connected” events strengthen professional networks for lawyers.13:35 – L1: Liquidity - Understand why the first pillar of a stable financial plan is liquidity and how attorneys can structure simple cash buckets to avoid tax shocks and cash-flow stress.15:39 – L2: Loss of Income - Hear why protecting future earning power is often the most overlooked strategy and how disability coverage secures the income your entire life plan depends on.18:06 – L3: Life Insurance - Learn why getting life insurance earlier keeps costs down, simplifies underwriting, and protects your family and firm with a clear safety net.20:32 – L4: Long-Term Care - See how long-term care planning prevents retirement savings from evaporating and what modern hybrid policies offer attorneys today.23:21 – L5: Longevity - Discover the mindset shift attorneys need to plan for a potentially very long retirement—and how to build a future that outlives changing markets and health realities.26:09 – L6: Legacy - Learn how to document your legacy clearly so your family, firm, and estate plan don’t fall into chaos when life happens.29:39 – Frank’s suggestions for Tech, Books, and Podcasts.Resources MentionedBooksUnreasonable Hospitality by Will Guidara -https://a.co/d/dn94gEe Buy Back Your Time by Dan Martell –https://a.co/d/0VWVSvGPodcasts / ShowsThey Don’t Teach This in Law School with Charley Mann -https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971 Do Business. Do Life. with Brad Johnson -https://podcasts.apple.com/ca/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl/id1677151221 Dan Martell YouTube channel –https://www.youtube.com/@danmartellAll-In Podcast –https://podcasts.apple.com/us/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393Networking groups / eventsBNI (Business Network International) –https://www.bni.comProVisors –https://www.provisors.comTech / ToolsChatGPT – https://chatgpt.comClaude –https://claude.ai About our Guest:Frank Rekas, CPFA, is a financial advisor and Director of Risk Management at Palm Wealth Partners. He specializes in working with attorneys and professional business owners, offering comprehensive financial planning that includes tax-efficient strategies, risk management, retirement planning, investment planning, and insurance (life, disability, long-term care).Known among his clients and peers as “The Tax Whisperer for Law Firm Owners,” Frank brings more than 30 years of experience in financial services to help high-income professionals protect their income, reduce tax burden, and build generational wealth—all without the pressure of proprietary product-sales bias. https://palmwealthpartners.com https://palmwealthpartners.comAbout Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Strategic planning becomes real when you begin the year with clarity, confidence, and a written roadmap you can follow. In this workshop, Ivy Slater and I  share how to start the year with a powerful plan for marketing, sales, finance, and team development. Together, we break down how law firms can turn big annual goals into quarterly rocks, weekly scorecards, and daily actions that keep priorities alive. By the end, you’ll see how to enter the new year with direction, measure what matters, and build a firm that grows with intention instead of reaction.Key Topics00:04:29 – Learn how to pause at year-end to evaluate what worked, what didn’t, and where untapped revenue is hiding.00:12:08 – See why written goals create stronger momentum for the new year and how they shape your entire plan.00:14:08 – Understand how to enter the year with a balanced plan across finance, marketing, sales, and team.00:18:08 – Follow a simple approach to building a budget that supports your new-year investment decisions.00:28:08 – Learn how to reverse-engineer annual revenue targets into leads, conversions, and signed cases.00:35:08 – Discover how mapping a 12-month marketing calendar reduces guesswork and improves consistency.00:37:43 – Hear how to choose meaningful quarterly rocks that set up Q1 and the rest of the year for success.00:44:42 – Learn how structured weekly check-ins keep your plan on track as the year progresses.00:50:26 – See how a simple scorecard helps you monitor performance week after week throughout the year.01:00:24 – Explore real examples of firms that used strategic planning to grow, scale, or prepare for long-term exit.01:07:10 – Learn how aligning your team around the upcoming year’s goals strengthens clarity, commitment, and daily execution.01:11:52 – See how reviewing last year’s wins and challenges helps refine your 2026 strategy and choose smarter priorities for the months ahead.Resources MentionedDownload our FREE 2026 Law Firm Plan Worksheet and Workbook - https://www.tengoldenrules.com/2026-plan/ Get your Tickets for TGR Live! 2026 on March 16 & 17, 2026 in Delray Beach - https://www.tengoldenrules.com/tgrlive BooksFrom the Barre to the Boardroom: Choreographing Business Success Through Authentic Relationships – Ivy Slater - https://a.co/d/ddJqjF7 Best of the Best: Lead Boldly, Scale Rapidly, Create Your Legacy – Ivy Slater - https://a.co/d/dGFmxG0 Think and Grow Rich – Napoleon Hill - https://a.co/d/9HGw3IO Traction: Get a Grip on Your Business – Gino Wickman - https://a.co/d/2ESaTXI Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm – Verne Harnish - https://a.co/d/49PCfIW Scaling Up: How a Few Companies Make It and Why the Rest Do not – Verne Harnish - https://a.co/d/09OA3pa The Great Game of Business: The Only Sensible Way to Run a Company – Jack Stack, Bo Burlingham - https://a.co/d/gDvkp3c Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion – Stacey Brown Randall - https://a.co/d/1RP3Up0 Tech/SoftwareSmartAdvocate – Legal case management - https://www.smartadvocate.com/Lead Docket – Intake and lead tracking -  https://www.leaddocket.com/Ninety (90.io) – EOS software for scorecards, rocks, accountability - https://www.ninety.io/EOS Worldwide – Tools and resources for implementing EOS -  https://www.eosworldwide.com/About our Guest:Ivy Slater is the CEO of Slater Success, where she advises C-suite executives and senior managers on strategic sales growth and team performance. With over 25 years of experience, Ivy helps B2B and high-end B2C organizations improve relationship-driven sales, often boosting results by up to 40% in six months or less.A former owner of a seven-figure printing company in NYC, Ivy now works with leaders to revitalize sales strategies, build team synergy, and exceed revenue goals. She’s a sought-after speaker, host of the Her Success Story podcast, and bestselling author of Conquering Your Fear of Money and From the Barre to the Boardroom.Her relationship-first approach empowers organizations to align teams, clarify objectives, and drive sustainable success.https://slatersuccess.comm/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

What struck me most in this TGR Live! Growth Strategies for Law Firms conference 2025 session was watching Mike Morse pull back the curtain on how he built one of the largest injury firms in America. Hearing him break down his journey in real time made me rethink what a truly systemized, data-driven law firm looks like. Mike shares how he went from doing everything himself to becoming one of TRACTION Author Hino Wikman’s first clients and becoming an EOS Visionary with an EOS Integrator running the business. He shows the power of tracking numbers on a “jumbotron,” measuring intake performance, and forecasting revenue with surprising accuracy. Mike also walks through the bold marketing moves, TV branding, NIL deals, and community projects that keep his firm top of mind. Listening to him made it clear that sustainable growth comes from structure, data, and a brand that people actually enjoy engaging with.Key Topics08:02 – Learn how to sort every task into what you love, like, dislike, and hate so you can delegate and live in your sweet spot.09:55 – See what a visionary integrator structure looks like and why Mike moved to a strict closed door policy to protect his focus.10:52 – Understand the jumbotron concept and which core metrics every firm owner should know every week before making decisions.17:09 – Discover how tracking intake conversion by agent exposes weak links, saves high value cases, and drives better training.21:32 – Study how Mike replaced a lost referral pipeline with bold TV branding instead of copycat lawyer ads after his main referrer walked away.26:12 – Explore how humorous mom based Super Bowl commercials and a friendly brand tone make an injury firm loved in the community.29:56 – Learn how low cost NIL deals with college athletes, fun numbers, and local content turn attention into memorable law firm branding.37:02 – See how Project Backpack and large scale dog adoption events create goodwill, reviews, and endless social content for the firm.47:17 – Get a new lens on when referral fees still make sense and when you should invest instead in your own marketing and intake systems.Resources MentionedBooksFireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable – Mike Morse and John Nachazel - https://a.co/d/gqKsIDE Traction: Get a Grip on Your Business – Gino Wickman - https://a.co/d/iovEFWb Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business – Gino Wickman and Mark C. Winters - https://a.co/d/4fXPpfd Get a Grip: How to Get Everything You Want from Your Entrepreneurial Business – Gino Wickman and Mike Paton - https://a.co/d/0AzufJm Tech / SoftwareMicrosoft Power BI – business intelligence and reporting platform - https://powerbi.microsoft.comNinety software for EOS Level 10 meetings and scorecards - https://www.ninety.io EOS – Entrepreneurial Operating System - https://www.eosworldwide.comRingBoost – vanity and memorable phone numbers for law firms and other businesses - https://www.ringboost.comAbout our Guest:Mike Morse is the Founder of Mike Morse Law Firm, Michigan’s largest and most recognized personal injury practice, where he has led a team of more than 250 legal professionals who have helped over 100,000 clients and recovered more than $2 billion in verdicts and settlements since opening the firm in 1995. A graduate of the University of Arizona and the University of Detroit Mercy School of Law, Mike has built his firm into a national model for operational excellence, combining modern technology, disciplined systems, and client-centered service. He is the co-author of the best-selling book Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, and is widely regarded as an industry thought leader, speaking nationally on trial strategy, law firm growth, and leadership. Beyond the courtroom, he is committed to community impact through initiatives like Project Backpack and engages with thousands of listeners on his weekly Open Mike Podcast, where he breaks down legal topics and business insights. Known for his innovation, discipline, and dedication to justice, Mike Morse has built one of the most successful and respected personal injury law firms in the country.https://www.855mikewins.com/ https://www.youtube.com/channel/UCkxEDwLdZ6mHsSTZvcm052A About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Success looks simple when all the right pieces finally lock into place. In this case study with Geoff McDonald of Geoff McDonald & Associates, we walk through how his firm built a system that now brings in more than 100 cases a month and even hit 200 in a single month. Listen as we break down the practical steps behind that growth, including how a website redesign boosted cases 44 percent and how tracking the right numbers created real momentum. Geoff shares how nearshore staffing lowered people costs, how AI tools turned hours of legal work into minutes, and how a strong culture and community presence kept trust at the center of everything. You’ll see how consistent execution, not just one flashy tactic,  transformed this firm into a powerhouse.Key Topics00:01:10 – Learn how aligning marketing, culture, tracking, and execution created consistent 100+ case months.00:04:10 – See how falling off the “Google cliff” revealed major SEO and technical issues and what fixes restored rankings.00:07:20 – Understand how OKRs helped guide decisions and doubled year-over-year growth.00:09:20 – Learn which numbers matter most for running a scalable PI firm and how monthly KPIs drive growth.00:13:34 – See how nearshore staffing reduced people costs from nearly 50% to 32% and expanded intake capacity.00:16:38 – Understand how inflection points shape PI firms and why AI is the most important shift happening today.00:20:10 – Learn how AI tools now draft demands, interrogatories, and mediation statements in minutes instead of hours.00:23:20 – See why replacing homepage forms with phone-first CTAs increased calls 176% and cases 44%.00:26:21 – Hear how core values and a clear core focus guide hiring, client service, and daily operations.00:31:41 – Learn how deep community involvement and signature events build brand trust and visibility.00:34:34 – Understand how Answer Engine Optimization and schema position firms inside Google’s AI results.00:39:10 – See how Google Maps rankings are tied to SEO consistency and accurate business listings.00:41:10 – Learn how TGR Boomerang recovers missed calls and boosts intake speed on PPC, LSA, and web leads.00:44:25 – Understand how memorable TV creative increases branded search volume and conversion across all channels.00:52:10 – Learn when to expand into a second market and how to use data, cost per case, and ceilings to time the move.01:02:10 – See why adding multiple lead-gen vendors stabilizes total case flow and lowers average acquisition cost.01:07:17 – Q&A where Jay and Geoff answer questions on SEO, metrics, AI, and firm growth strategy.Resources MentionedBooksMeasure What Matters – John Doerr -  https://a.co/d/2fJns0P Wooden on Leadership – John Wooden -  https://a.co/d/drjzKvB TechCallRail -  https://www.callrail.comLexis+ AI -  https://www.lexisnexis.comMicrosoft Copilot -  https://www.microsoft.com/copilot Crystal Knows (DISC personality insights) -  https://www.crystalknows.comAbout our Guest:Geoff McDonald is the CEO and President of Jeff McDonald & Associates, a leading personal-injury firm in Virginia. A former college football player at the University of Hawaii and the University of Virginia, he earned his J.D. from the University of Richmond. Over his career, Geoff has secured more than $400 million in settlements, argued over 200 written opinions, and helped shape Virginia case law in several key areas. He is active in the community through the Rotary Club of Richmond and Derby Camp Richmond, and he remains committed to protecting the rights of injury victims and their families.https://www.mcdonaldinjurylaw.com/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

It’s surprising how fast your business can grow once you understand how real marketing works, and that’s exactly what I unpack in my interview on Hector Santiesteban’s How to Scale a Business podcast. I share the behind-the-scenes lessons from McDonald’s, Coca-Cola, Sprint, and my early days at eDiets—back when most people were just discovering Google.I walk through the 10 Golden Rules and show how owners can make smarter decisions with data, build stronger subscriber bases, and use YouTube and AI to stand out. I also explain why lawyers and service firms still win with Google, how to create a UVP that converts, and what it really takes to scale with systems and leadership. If you want simple principles you can use today, this conversation lays them out clearly.Key Topics02:05 — Learn how Jay’s background with major brands shaped the data-driven marketing approach he now teaches business owners.06:11 — Hear how real A/B testing works and why data—not assumptions—should guide every growth decision.08:47 — See why subscriber lists remain one of the most valuable digital assets for long-term marketing success.10:45 — Understand how YouTube builds trust at scale and why niche, question-based videos attract high-intent leads.14:02 — Learn practical ways to apply the Four Ps to modern SEO, local search, and online visibility.16:44 — Discover how Google’s AI Overviews reward question-driven content and why AEO is the next major ranking strategy.19:14 — Hear how AI tools and structured prompts streamline writing, planning, and content creation for business owners.21:41 — Learn how a strong UVP increases conversions by giving website visitors an immediate, compelling action.24:36 — See how intake automation, fast callbacks, and lead-capture tech help service businesses close more opportunities.28:18 — Understand why systems, SOPs, and EOS give companies the structure needed to scale without relying on the owner.Resources MentionedBooks:The 10 Golden Rules of Online Marketing – Jay Berkowitz - https://www.tengoldenrules.com/downloads/ The AI-Driven Leader – Geoff Woods - https://a.co/d/5wLM5o2 The E-Myth Revisited – Michael E. Gerber - https://a.co/d/hu328oG TechChatGPT -  https://chat.openai.comGoogle Gemini -  https://gemini.google.comGoogle Local Service Ads -  https://ads.google.com/local-services-ads Google AI Overviews -  https://blog.google/products/search/generative-ai-search About our Guest Host:Hector Santiesteban’s mission is to make podcasting simple, stress-free, and profitable. Since 2016, he has produced thousands of episodes across every format—from business and interview shows to fiction and true crime—generating millions of downloads and millions in revenue for his clients. With three podcasts of his own and years of hands-on experience, he knows exactly what it takes to build and sustain a successful show.As the founder of Amplafy Media, Hector runs a full-service team that handles everything from strategy and setup to editing, publishing, and promotion. His “you record, we do the rest” model lets hosts stay focused on their message while the heavy lifting happens behind the scenes. Hector believes everyone has a story worth sharing, and he’s always open to conversations about improving workflows, elevating content, and turning a podcast into a real business asset. You can reach him at hector@amplafymedia.com.https://open.spotify.com/show/1nLbInDgoT0XLnHq4atmtf About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

The future of law isn’t coming, it’s already reshaping how firms operate. This past week I hosted the Ten Golden Rules webinar, Future-Ready Law Firms, featuring some of the brightest innovators in legal tech. Together, we explored how AI, automation, and smarter systems are transforming marketing, intake, and client experience.I opened with the shift toward Answer Engine Optimization and zero-click search, showing how visibility now depends on providing clear, authoritative answers online. Then, our expert panel shared the tools and strategies helping law firms grow today: Patrice Gimenez from LegalPat explained how to choose and implement new software; Ed Kirk from Supio revealed how AI uncovers hidden case value; Manny Griffiths from Hona shared automation tools that elevate client updates; Daniel Steinberg of LawBrokr unpacked digital prequalification; and Jeff Zigman from TRUEclaims showed how property-damage automation boosts revenue. Together, we unpacked practical tools and proven systems that make firms faster, more accurate, and ready for what’s next.Key Topics00:01:02 – Jay opens the webinar, outlining how AI and automation are driving a new era of legal innovation.00:01:35 – Learn why zero-click search and Answer Engine Optimization (AEO) are reshaping law firm visibility online.00:03:17 – Understand how AI-generated answers, chat interfaces, and voice search are changing how potential clients find and choose law firms.00:06:14 – Discover practical AEO tactics—schema, FAQs, PR authority, and content structures that AI engines favor.00:08:14 – See how missed-call automation and AI-powered intake recovery tools can turn lost leads into signed clients.00:11:32 – Patrice Gimenez (LegalPat) discusses how to evaluate, select, and migrate to new legal software without disrupting your team.00:20:01 – Ed Kirk (Supio) shares how AI-driven analysis improves medical chronologies, demand packages, and case valuations.00:29:45 – Manny Griffiths (Hona) explains how client-journey automation boosts communication, transparency, and five-star reviews.00:39:52 – Daniel Steinberg (LawBroker) reveals how digital intake and pre-qualification create better first impressions and faster client conversions.00:50:37 – Jeff Zigman (TrueClaims) demonstrates how firms can streamline property damage claims, speed up reimbursements, and uncover missed revenue opportunities.01:02:43 – Panel Discussion explores where technology and AI are heading next—from smarter case prep to predictive client experiences.01:08:02 – Audience Q&A dives into practical questions about implementation, AI ethics, and the pace of change in law firm technology.Connect with Our Panel Guests:Patrice Gimenez — LegalPat - https://legalpat.com Ed Kirk — Supio - https://www.supio.com Manny Griffiths — Hona - https://www.hona.com Daniel Steinberg — Lawbrokr - https://www.lawbrokr.com Jeff Zigman — TRUEclaims - https://trueclaims.io About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

How do you scale a law firm without losing control or yourself in the process?Rachel Steininger of Upward Acceleration and I dig into that question together, exploring what real operational clarity looks like when you’re building a law firm that runs on purpose, not panic. We talk through how to align people, process, and technology so that growth feels steady instead of chaotic. Rachel shares how a fractional COO bridges the gap between leadership vision and daily execution, and why data integrity and clear KPIs must come before AI or automation. Together we unpack the practical side of scaling—how to delegate low-value work, measure what matters, and keep your brand promise consistent from intake to delivery. It’s a conversation about leading smarter, building systems that last, and finding sustainable growth that fits your firm’s identity.Key Topics03:45 – Discover when your firm is ready for a fractional COO and how they simplify growth without adding chaos.06:32 – Learn what “fractional” truly means and how separating leadership roles keeps teams accountable.09:08 – Find out how EOS-style systems help you stay focused on priorities instead of chasing new fires.11:06 – See how to build a simple weekly rhythm that keeps goals alive even in a busy practice.12:39 – Understand why fixing your data flow matters more than buying the newest AI tool.14:09 – Get practical steps for making AI safe and compliant inside your law firm.15:46 – Hear how “agentic AI” connects triggers, actions, and outcomes to improve results.18:01 – Explore the “Three I’s” framework—Identity, Individual goals, and Indicators—for alignment and accountability.20:15 – Learn how to balance automation and human touch so your operations still reflect your brand.21:24 – See which numbers to measure first to boost growth—like lead flow, intake speed, and client lifetime value.Resources MentionedTechnology & AppsCalendly – Used for structured scheduling - https://calendly.com Superhuman –Maintaining Inbox Zero; integrates with Outlook and Google Workspace - Https://superhuman.com Zapier / Make / n8n – Automation platforms that creates “agentic” workflows that think before acting - https://zapier.com  | https://make.com  | https://n8n.io ChatGPT (Pro / Enterprise level) – Mentioned when discussing risk, compliance, and AI governance; Use the paid, secure version. → https://chat.openai.comBooks Deep Work by Cal Newport – https://a.co/d/89lczwmSlow Productivity by Cal Newport – https://a.co/d/aubGX83 Tiny Habits by BJ Fogg – https://a.co/d/6NhSRPd Podcasts & YouTube ChannelsDeep Questions Podcast with Cal Newport – https://podcasts.apple.com/us/podcast/deep-questions-with-cal-newport/id1515786216 Layla Hormozi YouTube Channel  - https://www.youtube.com/@leilahormozi About our Guest:Rachel Steininger is a seasoned operations and strategy leader with over 25 years of experience helping organizations scale with clarity and control. She partners with CEOs and executive teams to turn vision into measurable results—driving growth, efficiency, and profitability. Known for bringing structure to complexity, Rachel has doubled revenue across multiple firms, guided the execution of over $10B in client investments, and led global teams to launch 22 funds in just six months. She’s passionate about building high-performing, system-driven businesses where vision and execution work in perfect alignment.https://upwardacceleration.com/ https://www.linkedin.com/in/rachelsteininger/ https://www.youtube.com/channel/UCOIqNYahtZNB7u5Vyi-Hmpg About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.Connect with Ten Golden RulesSubscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.