Ten Golden Rules Internet Marketing for Law Firms Podcast

Our Annual Conference TGR Live! Growth Strategies for Law Firms briought together three powerful perspectives on why law firms lose far more cases at intake than they realize. The session opens with Ben Leader, who shows how his firm grew signed cases by 200% by fixing internal process instead of increasing marketing spend. He breaks down the impact of audits, data accuracy, reduced attorney involvement, and relentless focus on conversion rates. Next, Chris Mullins demonstrates how untrained intake staff, poor empathy, and missed call-review cycles create damaging client experiences. Through real call analysis, she explains how law firms can replace guesswork with structured training, scripting, and continuous improvement. Finally, Ted DeBettencourt reveals how rapid responses to LSA and GBP messages significantly increase rankings, visibility, and total lead flow. Together, these insights give firms a complete view of the operational, human, and technological gaps that limit growth in modern client intake.Key Topics03:37 – Learn how Ben reframed lead problems as intake problems and uncovered growth hidden inside his existing call volume.04:37 – See why his firm’s roller-coaster revenue stabilized only after cleaning up intake and centralizing data.09:51 – Understand the turning point when Ben chose to invest in intake rather than more marketing spend.13:44 – Learn why hiring, tools, and expert coaching are the three investments that transformed his intake performance.16:07 – Hear what a full intake audit reveals about missed calls, abandoned leads, and data gaps.23:41 – See how small percentage increases in wanted conversion rates drive hundreds of cases and millions in revenue.27:45 – Discover how AI call summaries, sentiment scoring, and tracking improve training and accountability.35:28 – Learn why listening to calls exposes the real gap between training and reality and how fixing it changes everything.40:18 – Hear Chris Mullins break down empathy, pivoting, and why intake must be trained like a sales role.50:37 – Follow Ted DeBettencourt as he reveals how fast LSA and GBP message responses boost rankings and triple lead flow.58:03 – Q&A with the PanelistsResources MentionedTech / ToolsLead Docket – Lead management and intake tracking - https://www.leaddocket.comCallRail – Call tracking, recording, transcription, sentiment analysis - https://www.callrail.comGoogle Local Services Ads (LSA) – Pay-per-lead ads and messaging - https://ads.google.com/local-services-ads/Google Business Profile Messaging (GBP SMS) - https://support.google.com/businessAbout our Guests:Ben Leader is a Personal Injury attorney at Elrod Pope Law Firm, known for his client-focused...

A quiet shift is happening at the top of Google, and law firms that adapt now will win more cases with less chaos. In this webinar, I break Decode Law Firm Ai in four practical parts: driving more traffic with AI SEO or AEO Answer Engine Optimization, improving intake and conversion with tools that can coach your team (and even answer calls), upgrading case management with AI-powered legal ops platforms, and building five-star operations that earn more reviews and referrals. I also share the CRIT prompt framework for getting better outputs from ChatGPT, plus a handful of AI toolsI recommend to speed up content, meetings, and workflows without losing quality. Key Topics00:00:22 – Learn the 4-part AI playbook for law firm marketing and operations so you can focus on what moves cases and revenue.00:10:35 – See how Google AI Overviews change the “top of page” game and what it takes to show up inside those answers.00:16:18 – Discover why “answer engine optimization” starts with question-based content and how video + blog pairing helps you rank and convert.00:20:33 – Understand where AI engines pull authority from (like Reddit and YouTube) and how to earn visibility without sounding salesy.00:32:15 – Use the CRIT prompt framework to get sharper, more useful outputs from ChatGPT when you’re writing, planning, or training.00:39:00 – See what an AI intake coach can spot in calls, and learn the kind of coaching that boosts conversion without hiring more staff.00:42:13 – Compare AI that answers calls and “missed-lead recovery” texting so fewer good cases slip through the cracks.00:44:27 – Get a tour of the AI legal ops landscape, including tools for demand letters, chronologies, litigation support, and research.00:47:30 – Learn how client status platforms reduce “my lawyer won’t call me back” pressure while helping you earn more five-star reviews.01:01:43 – Hear real-world guardrails for using AI safely, including how to avoid generic content, privacy mistakes, and hallucinated case law.Resources MentionedDownload your copy of the The Ten Hottest Trends for Law Firms Handbook - https://www.tengoldenrules.com/hottrends/ AI visibility, search, and authorityGoogle AI Overviews (Google Search) – https://www.google.comGoogle Search Central (SEO guidance) – https://developers.google.com/searchSchema.org (schema markup standard) – https://schema.orgWikipedia – https://www.wikipedia.org Reddit – https://www.reddit.comQuora –

Most law firm owners only think about money when something breaks, so I brought financial advisor Frank Rekas on to walk me through a real “financial fire drill” for attorneys. Frank shares the six Ls framework that helps you stress-test your finances before a crisis: building real liquidity, protecting your income and life, planning for long-term care, funding a long retirement, and putting your legacy in writing so your family and firm are covered.You’ll also hear simple networking moves Frank uses to stay top of mind with lawyers, why groups like BNI and ProVisors pay off over time, and how tools like ChatGPT help him plan his own business more clearly. By the end, you’ll have a clear checklist to review with your CPA, estate lawyer, and advisor, so your firm’s finances don’t “catch fire” when life happens.Key Topics04:57 – See how Frank’s unconventional path into financial planning shaped the practical way he works with attorneys.06:54 – Learn why building real referral relationships, not stacking business cards, creates long-term opportunity.09:28 – Explore how curated groups and small “legally connected” events strengthen professional networks for lawyers.13:35 – L1: Liquidity - Understand why the first pillar of a stable financial plan is liquidity and how attorneys can structure simple cash buckets to avoid tax shocks and cash-flow stress.15:39 – L2: Loss of Income - Hear why protecting future earning power is often the most overlooked strategy and how disability coverage secures the income your entire life plan depends on.18:06 – L3: Life Insurance - Learn why getting life insurance earlier keeps costs down, simplifies underwriting, and protects your family and firm with a clear safety net.20:32 – L4: Long-Term Care - See how long-term care planning prevents retirement savings from evaporating and what modern hybrid policies offer attorneys today.23:21 – L5: Longevity - Discover the mindset shift attorneys need to plan for a potentially very long retirement—and how to build a future that outlives changing markets and health realities.26:09 – L6: Legacy - Learn how to document your legacy clearly so your family, firm, and estate plan don’t fall into chaos when life happens.29:39 – Frank’s suggestions for Tech, Books, and Podcasts.Resources MentionedBooksUnreasonable Hospitality by Will Guidara -https://a.co/d/dn94gEe Buy Back Your Time by Dan Martell –https://a.co/d/0VWVSvGPodcasts / ShowsThey Don’t Teach This in Law School with Charley Mann -https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971 Do Business. Do Life. with Brad Johnson -https://podcasts.apple.com/ca/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl/id1677151221 Dan Martell YouTube channel –https://www.youtube.com/@danmartellAll-In Podcast –

Strategic planning becomes real when you begin the year with clarity, confidence, and a written roadmap you can follow. In this workshop, Ivy Slater and I  share how to start the year with a powerful plan for marketing, sales, finance, and team development. Together, we break down how law firms can turn big annual goals into quarterly rocks, weekly scorecards, and daily actions that keep priorities alive. By the end, you’ll see how to enter the new year with direction, measure what matters, and build a firm that grows with intention instead of reaction.Key Topics00:04:29 – Learn how to pause at year-end to evaluate what worked, what didn’t, and where untapped revenue is hiding.00:12:08 – See why written goals create stronger momentum for the new year and how they shape your entire plan.00:14:08 – Understand how to enter the year with a balanced plan across finance, marketing, sales, and team.00:18:08 – Follow a simple approach to building a budget that supports your new-year investment decisions.00:28:08 – Learn how to reverse-engineer annual revenue targets into leads, conversions, and signed cases.00:35:08 – Discover how mapping a 12-month marketing calendar reduces guesswork and improves consistency.00:37:43 – Hear how to choose meaningful quarterly rocks that set up Q1 and the rest of the year for success.00:44:42 – Learn how structured weekly check-ins keep your plan on track as the year progresses.00:50:26 – See how a simple scorecard helps you monitor performance week after week throughout the year.01:00:24 – Explore real examples of firms that used strategic planning to grow, scale, or prepare for long-term exit.01:07:10 – Learn how aligning your team around the upcoming year’s goals strengthens clarity, commitment, and daily execution.01:11:52 – See how reviewing last year’s wins and challenges helps refine your 2026 strategy and choose smarter priorities for the months ahead.Resources MentionedDownload our FREE 2026 Law Firm Plan Worksheet and Workbook - https://www.tengoldenrules.com/2026-plan/ Get your Tickets for TGR Live! 2026 on March 16 & 17, 2026 in Delray Beach - https://www.tengoldenrules.com/tgrlive BooksFrom the Barre to the Boardroom: Choreographing Business Success Through Authentic Relationships – Ivy Slater - https://a.co/d/ddJqjF7 Best of the Best: Lead Boldly, Scale Rapidly, Create Your Legacy – Ivy Slater - https://a.co/d/dGFmxG0 Think and Grow Rich – Napoleon Hill - https://a.co/d/9HGw3IO Traction: Get a Grip on Your Business – Gino Wickman - https://a.co/d/2ESaTXI Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm – Verne Harnish - https://a.co/d/49PCfIW Scaling Up: How a Few Companies Make It and Why the Rest Do not – Verne Harnish - https://a.co/d/09OA3pa The Great Game of Business: The Only Sensible Way to Run a Company – Jack Stack, Bo Burlingham -

What struck me most in this TGR Live! Growth Strategies for Law Firms conference 2025 session was watching Mike Morse pull back the curtain on how he built one of the largest injury firms in America. Hearing him break down his journey in real time made me rethink what a truly systemized, data-driven law firm looks like. Mike shares how he went from doing everything himself to becoming one of TRACTION Author Hino Wikman’s first clients and becoming an EOS Visionary with an EOS Integrator running the business. He shows the power of tracking numbers on a “jumbotron,” measuring intake performance, and forecasting revenue with surprising accuracy. Mike also walks through the bold marketing moves, TV branding, NIL deals, and community projects that keep his firm top of mind. Listening to him made it clear that sustainable growth comes from structure, data, and a brand that people actually enjoy engaging with.Key Topics08:02 – Learn how to sort every task into what you love, like, dislike, and hate so you can delegate and live in your sweet spot.09:55 – See what a visionary integrator structure looks like and why Mike moved to a strict closed door policy to protect his focus.10:52 – Understand the jumbotron concept and which core metrics every firm owner should know every week before making decisions.17:09 – Discover how tracking intake conversion by agent exposes weak links, saves high value cases, and drives better training.21:32 – Study how Mike replaced a lost referral pipeline with bold TV branding instead of copycat lawyer ads after his main referrer walked away.26:12 – Explore how humorous mom based Super Bowl commercials and a friendly brand tone make an injury firm loved in the community.29:56 – Learn how low cost NIL deals with college athletes, fun numbers, and local content turn attention into memorable law firm branding.37:02 – See how Project Backpack and large scale dog adoption events create goodwill, reviews, and endless social content for the firm.47:17 – Get a new lens on when referral fees still make sense and when you should invest instead in your own marketing and intake systems.Resources MentionedBooksFireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable – Mike Morse and John Nachazel - https://a.co/d/gqKsIDE Traction: Get a Grip on Your Business – Gino Wickman - https://a.co/d/iovEFWb Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business – Gino Wickman and Mark C. Winters - https://a.co/d/4fXPpfd Get a Grip: How to Get Everything You Want from Your Entrepreneurial Business – Gino Wickman and Mike Paton - https://a.co/d/0AzufJm Tech / SoftwareMicrosoft Power BI – business intelligence and reporting platform - https://powerbi.microsoft.comNinety software for EOS Level 10 meetings and scorecards - https://www.ninety.io EOS – Entrepreneurial Operating System - https://www.eosworldwide.comRingBoost –...

Success looks simple when all the right pieces finally lock into place. In this case study with Geoff McDonald of Geoff McDonald & Associates, we walk through how his firm built a system that now brings in more than 100 cases a month and even hit 200 in a single month. Listen as we break down the practical steps behind that growth, including how a website redesign boosted cases 44 percent and how tracking the right numbers created real momentum. Geoff shares how nearshore staffing lowered people costs, how AI tools turned hours of legal work into minutes, and how a strong culture and community presence kept trust at the center of everything. You’ll see how consistent execution, not just one flashy tactic,  transformed this firm into a powerhouse.Key Topics00:01:10 – Learn how aligning marketing, culture, tracking, and execution created consistent 100+ case months.00:04:10 – See how falling off the “Google cliff” revealed major SEO and technical issues and what fixes restored rankings.00:07:20 – Understand how OKRs helped guide decisions and doubled year-over-year growth.00:09:20 – Learn which numbers matter most for running a scalable PI firm and how monthly KPIs drive growth.00:13:34 – See how nearshore staffing reduced people costs from nearly 50% to 32% and expanded intake capacity.00:16:38 – Understand how inflection points shape PI firms and why AI is the most important shift happening today.00:20:10 – Learn how AI tools now draft demands, interrogatories, and mediation statements in minutes instead of hours.00:23:20 – See why replacing homepage forms with phone-first CTAs increased calls 176% and cases 44%.00:26:21 – Hear how core values and a clear core focus guide hiring, client service, and daily operations.00:31:41 – Learn how deep community involvement and signature events build brand trust and visibility.00:34:34 – Understand how Answer Engine Optimization and schema position firms inside Google’s AI results.00:39:10 – See how Google Maps rankings are tied to SEO consistency and accurate business listings.00:41:10 – Learn how TGR Boomerang recovers missed calls and boosts intake speed on PPC, LSA, and web leads.00:44:25 – Understand how memorable TV creative increases branded search volume and conversion across all channels.00:52:10 – Learn when to expand into a second market and how to use data, cost per case, and ceilings to time the move.01:02:10 – See why adding multiple lead-gen vendors stabilizes total case flow and lowers average acquisition cost.01:07:17 – Q&A where Jay and Geoff answer questions on SEO, metrics, AI, and firm growth strategy.Resources MentionedBooksMeasure What Matters – John Doerr -  https://a.co/d/2fJns0P Wooden on Leadership – John Wooden -  https://a.co/d/drjzKvB TechCallRail -  https://www.callrail.comLexis+ AI -  https://www.lexisnexis.comMicrosoft Copilot -  https://www.microsoft.com/copilot Crystal Knows (DISC personality...

It’s surprising how fast your business can grow once you understand how real marketing works, and that’s exactly what I unpack in my interview on Hector Santiesteban’s How to Scale a Business podcast. I share the behind-the-scenes lessons from McDonald’s, Coca-Cola, Sprint, and my early days at eDiets—back when most people were just discovering Google.I walk through the 10 Golden Rules and show how owners can make smarter decisions with data, build stronger subscriber bases, and use YouTube and AI to stand out. I also explain why lawyers and service firms still win with Google, how to create a UVP that converts, and what it really takes to scale with systems and leadership. If you want simple principles you can use today, this conversation lays them out clearly.Key Topics02:05 — Learn how Jay’s background with major brands shaped the data-driven marketing approach he now teaches business owners.06:11 — Hear how real A/B testing works and why data—not assumptions—should guide every growth decision.08:47 — See why subscriber lists remain one of the most valuable digital assets for long-term marketing success.10:45 — Understand how YouTube builds trust at scale and why niche, question-based videos attract high-intent leads.14:02 — Learn practical ways to apply the Four Ps to modern SEO, local search, and online visibility.16:44 — Discover how Google’s AI Overviews reward question-driven content and why AEO is the next major ranking strategy.19:14 — Hear how AI tools and structured prompts streamline writing, planning, and content creation for business owners.21:41 — Learn how a strong UVP increases conversions by giving website visitors an immediate, compelling action.24:36 — See how intake automation, fast callbacks, and lead-capture tech help service businesses close more opportunities.28:18 — Understand why systems, SOPs, and EOS give companies the structure needed to scale without relying on the owner.Resources MentionedBooks:The 10 Golden Rules of Online Marketing – Jay Berkowitz - https://www.tengoldenrules.com/downloads/ The AI-Driven Leader – Geoff Woods - https://a.co/d/5wLM5o2 The E-Myth Revisited – Michael E. Gerber - https://a.co/d/hu328oG TechChatGPT -  https://chat.openai.comGoogle Gemini -  https://gemini.google.comGoogle Local Service Ads -  https://ads.google.com/local-services-ads Google AI Overviews -  https://blog.google/products/search/generative-ai-search About our Guest Host:Hector Santiesteban’s mission is to make podcasting simple, stress-free, and profitable. Since 2016, he has produced thousands of episodes across every format—from business and interview shows to fiction and true crime—generating millions of downloads and millions in revenue for his clients. With three podcasts of his own and years of hands-on experience, he knows exactly what it takes to build and sustain a successful show.As the founder of Amplafy Media, Hector runs a full-service team that handles everything from strategy and setup to editing, publishing,...

The future of law isn’t coming, it’s already reshaping how firms operate. This past week I hosted the Ten Golden Rules webinar, Future-Ready Law Firms, featuring some of the brightest innovators in legal tech. Together, we explored how AI, automation, and smarter systems are transforming marketing, intake, and client experience.I opened with the shift toward Answer Engine Optimization and zero-click search, showing how visibility now depends on providing clear, authoritative answers online. Then, our expert panel shared the tools and strategies helping law firms grow today: Patrice Gimenez from LegalPat explained how to choose and implement new software; Ed Kirk from Supio revealed how AI uncovers hidden case value; Manny Griffiths from Hona shared automation tools that elevate client updates; Daniel Steinberg of LawBrokr unpacked digital prequalification; and Jeff Zigman from TRUEclaims showed how property-damage automation boosts revenue. Together, we unpacked practical tools and proven systems that make firms faster, more accurate, and ready for what’s next.Key Topics00:01:02 – Jay opens the webinar, outlining how AI and automation are driving a new era of legal innovation.00:01:35 – Learn why zero-click search and Answer Engine Optimization (AEO) are reshaping law firm visibility online.00:03:17 – Understand how AI-generated answers, chat interfaces, and voice search are changing how potential clients find and choose law firms.00:06:14 – Discover practical AEO tactics—schema, FAQs, PR authority, and content structures that AI engines favor.00:08:14 – See how missed-call automation and AI-powered intake recovery tools can turn lost leads into signed clients.00:11:32 – Patrice Gimenez (LegalPat) discusses how to evaluate, select, and migrate to new legal software without disrupting your team.00:20:01 – Ed Kirk (Supio) shares how AI-driven analysis improves medical chronologies, demand packages, and case valuations.00:29:45 – Manny Griffiths (Hona) explains how client-journey automation boosts communication, transparency, and five-star reviews.00:39:52 – Daniel Steinberg (LawBroker) reveals how digital intake and pre-qualification create better first impressions and faster client conversions.00:50:37 – Jeff Zigman (TrueClaims) demonstrates how firms can streamline property damage claims, speed up reimbursements, and uncover missed revenue opportunities.01:02:43 – Panel Discussion explores where technology and AI are heading next—from smarter case prep to predictive client experiences.01:08:02 – Audience Q&A dives into practical questions about implementation, AI ethics, and the pace of change in law firm technology.Connect with Our Panel Guests:Patrice Gimenez — LegalPat - https://legalpat.com Ed Kirk — Supio - https://www.supio.com Manny Griffiths — Hona - https://www.hona.com Daniel Steinberg — Lawbrokr - https://www.lawbrokr.com Jeff Zigman — TRUEclaims - https://trueclaims.io About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of

How do you scale a law firm without losing control or yourself in the process?Rachel Steininger of Upward Acceleration and I dig into that question together, exploring what real operational clarity looks like when you’re building a law firm that runs on purpose, not panic. We talk through how to align people, process, and technology so that growth feels steady instead of chaotic. Rachel shares how a fractional COO bridges the gap between leadership vision and daily execution, and why data integrity and clear KPIs must come before AI or automation. Together we unpack the practical side of scaling—how to delegate low-value work, measure what matters, and keep your brand promise consistent from intake to delivery. It’s a conversation about leading smarter, building systems that last, and finding sustainable growth that fits your firm’s identity.Key Topics03:45 – Discover when your firm is ready for a fractional COO and how they simplify growth without adding chaos.06:32 – Learn what “fractional” truly means and how separating leadership roles keeps teams accountable.09:08 – Find out how EOS-style systems help you stay focused on priorities instead of chasing new fires.11:06 – See how to build a simple weekly rhythm that keeps goals alive even in a busy practice.12:39 – Understand why fixing your data flow matters more than buying the newest AI tool.14:09 – Get practical steps for making AI safe and compliant inside your law firm.15:46 – Hear how “agentic AI” connects triggers, actions, and outcomes to improve results.18:01 – Explore the “Three I’s” framework—Identity, Individual goals, and Indicators—for alignment and accountability.20:15 – Learn how to balance automation and human touch so your operations still reflect your brand.21:24 – See which numbers to measure first to boost growth—like lead flow, intake speed, and client lifetime value.Resources MentionedTechnology & AppsCalendly – Used for structured scheduling - https://calendly.com Superhuman –Maintaining Inbox Zero; integrates with Outlook and Google Workspace - Https://superhuman.com Zapier / Make / n8n – Automation platforms that creates “agentic” workflows that think before acting - https://zapier.com  | https://make.com  | https://n8n.io ChatGPT (Pro / Enterprise level) – Mentioned when discussing risk, compliance, and AI governance; Use the paid, secure version. → https://chat.openai.comBooks Deep Work by Cal Newport – https://a.co/d/89lczwmSlow Productivity by Cal Newport – https://a.co/d/aubGX83 Tiny Habits by BJ Fogg – https://a.co/d/6NhSRPd Podcasts & YouTube ChannelsDeep Questions Podcast with Cal Newport –

Most lawyers work hard to build wealth but rarely stop to plan how to keep it. Join me as I sit down with financial advisor Thuong Thien of Team Hewins to break down the four practical steps every attorney can use to take control of their money and future. She shares how to clarify goals and values before making financial decisions, track and smooth out uneven cash flow, save and invest using a simple “bucket” system, and build a trusted team of advisors to protect what you’re growing. This conversation is the first step in making it easy to see where your money is going, how to make it work smarter, and why a clear plan brings more freedom, both in your business and your life.Key Topics01:43 – Learn how Thuong helps professionals, especially lawyers, bring order and clarity to their financial lives.04:31 – Setting Clear Goals and Values – Why most lawyers delay personal planning and how to shift from reacting to leading with purpose.07:18 – The three questions that help define values and goals that actually guide financial choices.08:50 – How aligning goals with lifestyle brings clarity to career and money decisions.09:34 – Understanding Cash Flow and Spending – How to spot your real cash-flow rhythm and plan for taxes, investments, and lifestyle goals.12:49 – Thuong’s six-month spending method: one account, one card, total visibility.15:30 – Why separating business and personal spending keeps your plan accurate and sustainable.17:04 – Saving and Investing with the Bucket Strategy – How to use short-, mid-, and long-term “buckets” to manage growth and risk with confidence.19:50 – How bucket planning reduces couple money stress and keeps shared goals on track.20:09 – Small adjustments that make saving feel less like restriction and more like freedom.20:19 – Building Your Financial Dream Team – The core players: fiduciary advisor, CPA, estate attorney, and insurance expert.25:47 – Why syncing tax and financial planning can multiply results for firm owners.26:33 – The key takeaway: wealth grows faster when you build the right team early.Resources MentionedTech/AppsCalm (for meditation and relaxation)  –https://www.calm.comBooksAtomic Habitsby James Clear -https://a.co/d/j4gMTn8 About our Guest:Thuong Thien is a Principal at Team Hewins and a CERTIFIED FINANCIAL PLANNER® professional who helps high-achieving women—particularly attorneys and executives—navigate complex financial decisions with clarity and confidence. She specializes in guiding clients through pivotal moments such as making partner, managing equity compensation, or planning for a liquidity event.Known as a trusted sounding board, Thuong provides clear, strategic advice across cash flow management, retirement planning, tax strategy, charitable giving, and wealth transfer. Her clients value her ability to simplify complexity and create structured, actionable plans—so they can focus on excelling in their careers while moving forward with financial confidence.https://teamhewins.com/ https://www.linkedin.com/company/team-hewins/ About Jay Berkowitz:Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's...

Most lawyers try to outwork stress, but real growth comes from simple shifts in how you lead and show up. In this conversation with Kelly Lynn Adams of KLA Productions, I dive into her story of leaving corporate life to build a business around coaching, personal branding, and helping high achievers perform without burning out. Kelly shares how to recognize the early signs of overwhelm, why your “95% advantage” is enough to lead, and how to set a simple content cadence that builds authority. We talk about turning one idea into many posts, using relationships as revenue drivers, and putting systems like EOS in place to keep your business running smoothly. If you’ve ever wondered how to scale your law firm brand while protecting your energy, Kelly’s strategies show it’s possible to grow with clarity and balance.Key Topics01:10 – Learn a tiny reset you can use to calm stress fast and protect focus.05:26 – Spot early burnout signs in yourself before they spiral.07:34 – Recognize warning flags in a teammate and how to respond with care.08:41 – Coach like a pro: meet needs in the moment, not with a template.09:23 – Choose a coaching rhythm that fits real life and actually sticks.10:14 – Reframe “halftime” and use it to set purpose for your next chapter.11:43 – Count your remaining “summers” and track wins to reset perspective.13:37 – Build a personal brand on and off social by owning how you show up.15:32 – Pick a lane and lead with your 95% advantage to create value.16:43 – Set a simple content cadence and keep it on your calendar.17:27 – Cascade one article or video into many posts the easy way.19:11 – Start before you’re ready and let “messy” beat “perfect.”20:07 – Grow revenue through relationships you nurture before you need them.24:13 – Use “What’s the worst that can happen?” to make smart pivots.30:11 – Run a business system (EOS or similar) to reduce stress and align teams.Resources MentionedBooksTraction by Gino Wickman – https://a.co/d/2cRUqlr Get a Grip by Gino Wickman & Mike Paton – https://a.co/d/fB5EjKGScaling Up by Verne Harnish –https://a.co/d/2IDeptiMeasure What Matters by John Doerr –https://a.co/d/ch4BUuc The E-Myth Revisited by Michael E. Gerber – https://a.co/d/gPmuLeN10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy – https://a.co/d/j2MRAof Atomic Habits by James Clear – https://a.co/d/45NIy4y Eat That Frog by Brian Tracy – https://a.co/d/eABn926 Tech / PlatformsEOS Worldwide – https://www.eosworldwide.com Fiverr –

Over 90% of law firms are using AI, and I sit down with Jayanth “Jay” Madheswaran, the visionary founder and CEO of Eve, to uncover how his billion-dollar legal tech company is changing the game for plaintiff firms everywhere.Jay explains how Eve’s AI reads medical records, builds chronologies, drafts demand letters, and even handles discovery—all in minutes instead of hours. We talk about his journey from Facebook and Rubrik to launching Eve, the lessons behind their $103M raise, and how they’ve built a team of engineers and lawyers obsessed with one goal: helping firms deliver stronger outcomes with less stress.From practical examples to future predictions, this episode dives deep into what AI can really do for contingency-based firms—and how leaders can adopt it today without disrupting their teams or client relationships.Key Topics00:44 – Learn how Jay’s vision for Eve Legal began after seeing how inefficient law firm workflows really were.02:10 – Hear how Eve secured $103M in Series B funding and what drove investor confidence.04:32 – Discover why plaintiff firms are adopting AI faster than defense firms—and how that’s flipping the script.08:18 – See how Eve’s AI creates detailed medical chronologies from complex record sets in minutes.09:23 – Learn how firms are drafting demand letters that sound like their best writers—without starting from scratch.09:56 – Explore how discovery responses and interrogatories can now be turned around same-day.11:40 – Find out what 500+ law firms have learned about AI adoption and the importance of guided support.12:54 – Understand how “Blueprints” let firms train Eve to write exactly the way their attorneys do.18:27 – Learn how Eve’s pricing model aligns perfectly with contingency-based firms.19:48 – See how AI lets firms reduce costs, boost margins, and redeploy team members into higher-value roles.20:46 – Explore how specialization or scaling volume both become easier with AI-driven workflows.23:23 – Hear what’s next: voice-enabled AI agents and faster product cycles for legal operations.27:02 – Discover how Eve’s tech team built proprietary models trained only on legal language and data.30:52 – Understand the pros and cons of “best-of-breed” vs. “all-in-one” AI tools for law firms.38:02 – Reflect on how AI is reshaping the roles of young lawyers, paralegals, and the next generation of “AI-native” legal professionals.Resources MentionedTech & AppsEve Legal – https://eve.legal OpenAI / ChatGPT – https://openai.com/chatgpt Google Gemini (Deep Research) – https://gemini.google.com Zoom – https://zoom.us RingCentral – https://www.ringcentral.com Case Status – https://www.casestatus.com Hona – https://www.joinhona.com BooksAntifragile by Nassim Nicholas Taleb – https://a.co/d/i6C3FC5 The Ride of a Lifetime by Robert Iger – https://a.co/d/clxWn8y PodcastsFounders – a...

Most law firms don’t realize the online strategies that worked last year may already be outdated. I break down the 7 hottest trends driving growth in 2025, from dominating Google’s new AI Overviews to building a brand that clicks at the top of local search. You’ll hear how short videos, intake tech, and five-star operations can double your signed cases, and why masterminds and operating systems are becoming the hidden edge of top firms. Whether you’re just starting or already a Google gangster, you’ll walk away with proven steps to get better clients, stronger cases, and more consistent growth.Download our Handbook The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends Key Topics00:05 – Introduction and setup for the 7 hottest trends in law firm growth05:22 – Trend #1: Answer Engine Optimization (AEO) – Learn how to appear in Google AI Overviews and ChatGPT results07:58 – See why Answer Engine Optimization is overtaking SEO and how to adapt your mindset11:29 – Hear how answering client questions builds authority and fuels early-stage searches14:46 – Discover why Reddit, Quora, and YouTube are key sources for AI answers18:00 – Trend #2: Video – Learn how YouTube shorts, long-form content, and Q&A videos drive leads and SEO23:48 – Get advanced tips for titles, hooks, thumbnails, and reaction videos that boost watch time24:00 – Trend #3: Conversion Optimization – See why calls beat forms, and how tools like TGR Boomerang save missed leads28:41 – Find out how AI prompts can retrain intake teams for empathy, urgency, and higher close rates32:01 – Trend #4: Brand – Understand how Morgan & Morgan dominate LSAs and why consistent branding matters more than ad spend37:08 – Trend #5: Five-Star Operations – Discover how concierge service, client apps, and VIP programs generate reviews and referrals41:28 – See how apps like Case Status and Hona keep clients updated and reduce intake calls45:01 – Trend #6: Masterminds – Hear why top law firms use masterminds to share strategies, solve problems, and scale faster53:12 – Trend #7: Operating Systems (EOS) – Learn how EOS, Scaling Up, and proven processes align teams and drive growth1:06:00 – Closing Q&A and action steps for implementing the 7 hottest trendsResources MentionedBooksAdvanced Internet Marketing for Law Firms by Jay Berkowitz – https://a.co/d/2J9YxRa The AI Driven Leader by Geoff Woods –https://a.co/d/0ldVAPD Think and Grow Rich by Napoleon Hill –https://a.co/d/bdA1wQe Law of Success by Napoleon Hill – https://a.co/d/ihe6G7I Fireproof by Mike Morse –https://a.co/d/6AVojvn Traction by Gino Wickman – https://a.co/d/hLe5jDk Get a Grip by Gino Wickman –a...

Discover how to “Love Your Leadership”, with Hakim Lakhdar from Lakhdar Coaching. Hakim shares how his unusual journey from Key West musician to Harvard Law educator to executive coach, shaped a simple truth: the way you show up daily is what builds trust, wins referrals, and creates five-star operations.You’ll hear how to strengthen emotional intelligence, lead with authenticity, and build transparent cultures where lawyers and teams thrive. Hakim breaks down practical routines, self-audits, and mindset shifts that keep you calm, confident, and consistent in both your practice and life.Key Topics03:21 — Hakim shares how growing up abroad and performing in Key West shaped his coaching lens04:14 — Discover how work in Central Asia revealed the power of professional coaching04:47 — Learn how executive education at Harvard and Miami Law shaped his approach with attorneys06:02 — Hear why focusing on “who you’re being while you work” matters more than doing more06:59 — See why emotional intelligence is no longer a “soft skill” but a must-have for lawyers10:02 — Get a no-judgment method to self-audit and increase self-awareness12:08 — Understand how stripping away law school conditioning helps you lead authentically14:04 — Compare two similar firms and learn how operations create dramatically different results14:43 — Discover how transparency and open communication strengthen culture and execution19:07 — Hakim explains how honest self-check-ins guide career pivots and keep leadership aligned20:59 — Hear how early sensitivity became a leadership superpower with the right channel22:59 — Learn how personality frameworks like DISC and animal types help teams work better together24:51 — Explore Hakim’s “why” and what it means to truly love your leadership26:38 — See how AI tools like Fathom and ChatGPT support focus and productivity29:15 — Find out how morning routines, fitness, and wellness practices protect long-term energy31:01 — Discover books that reshape money mindset and client value in entrepreneurship32:40 — Hear which podcasts and thought-provoking content Hakim values for growth33:43 — Learn why referrals to coaching are best viewed as a gift, not criticismResources MentionedFathom AI Notetaker – https://fathom.videoChatGPT – https://openai.comBooksNonviolent Communication by Marshall B. Rosenberg - https://a.co/d/2P5Daau Taking Flight! by Merrick Rosenberg & Daniel Silvert  - https://a.co/d/cv18oBeLove Money, Money Loves You by Sarah McCrum - https://a.co/d/iFM9s0y The Law of Divine Compensation by Marianne Williamson - https://a.co/d/bWzfF06 PodcastsCoaches Rising – https://podcasts.apple.com/us/podcast/coaches-rising/id1144203613Live Into Your Brilliance – https://podcasts.apple.com/us/podcast/live-into-your-brilliance/id1695544209About our Guest:Hakim helps leaders uncover the unseen patterns

Discover 4 ways to add Millions to your PI Cases! In this episode, I sat down with Steve Gursten of Michigan Auto Law, who has built a reputation for turning overlooked details into multimillion-dollar results. He shares how trying big and settling small changes the entire settlement dynamic, why reframing injuries can shift a jury’s perspective, and how future risks and sleep impairments add enormous value to a case. Listening to Steve, I saw exactly how a trial lawyer’s mindset can transform outcomes for clients and multiply the value of cases many attorneys would settle way too small.Key Topics01:39 – Hear Steve’s journey from young lawyer to running multiple top law firms03:07 – Discover why trial work made him stand out when others avoided the courtroom04:39 – Learn how a million-dollar verdict early in his career changed everything06:44 – Find out why results and reputation attract endless referrals08:01 – See how Steve grew from one Michigan firm into five specialized practices08:39 – Understand the role fitness and discipline play in sustaining a high-pressure career10:39 – Explore how zone 2 cardio training helps manage stress for trial lawyers13:16 – Way #1: Try big and settle small—chunk injuries up for trial, itemize down for settlement15:09 – Learn how juries see the compound effect of multiple injuries while insurers don’t18:39 – Hear why picking your 10 best cases each year can triple or quadruple settlement value25:38 – Way #2: Reframe mild TBI as chronic pain syndrome so juries connect more easily28:52 – Way #3: Talk about the future—show how today’s injuries lead to tomorrow’s risks33:00 – Way #4: Leverage impaired sleep and fatigue as economic damages juries understand36:59 – Learn how tools like Oura Ring and Whoop provide objective evidence of sleep loss39:14 – Hear why fatigue is a quantitative injury that juries intuitively grasp41:04 – Discover Steve’s favorite productivity app and why it beats his old system42:13 – Get his top business book picks, from Good to Great to The E-Myth and Seth Godin’s work48:27 – Find out the best way to connect with Steve and Michigan Auto LawResources MentionedBooksOutlive by Peter Attia - https://a.co/d/55cj7SM Good to Great by Jim Collins - https://a.co/d/55cj7SM The E-Myth Revisited by Michael Gerber - https://a.co/d/55cj7SM TechnologyNotion – https://www.notion.com Fathom AI Notetaker – https://fathom.video Whoop – https://www.whoop.com Oura Ring – https://ouraring.com Podcasts/BlogsSeth Godin Daily Blog – https://seths.blog Tim Sawyer - Legal Keys -

Most lawyers don’t realize they’re practically invisible on Google and it’s costing them clients. In this webinar, I break down the Ai and ABCs of SEO, Artificial Intelligence - or Ai for SEO is often called AEO and the core ABCs of SEO - Architecture, Backlinks, and Content are still they key strategic ways to get listed in Google Organic SEO searches. I’ll show you why Architecture of your website, things like site speed, clean code, and ADA compliance matter, how to build the right backlinks without toxic links dragging you down, and how to create content that answers the questions clients are actually asking. You’ll also see how Google Maps and Answer Engine Optimization are changing the rules, and the simple steps you can take today to stay ahead.Key Topics01:38 – Why AI Overviews now appear in 30% of Google searches and what it means for law firms03:49 – The A of SEO: Architecture—why fast, mobile-friendly sites are non-negotiable08:27 – Why page speed, mobile tests, and site maps directly affect your Google ranking12:44 – How clean code, schema, and ADA compliance give Google what it wants19:38 – The B of SEO: Backlinks—how links built Google’s dominance and why they still matter22:03 – Spotting toxic backlinks and using disavows to protect your site24:10 – Creative backlink strategies—PR articles, scholarships, and industry directories26:15 – The C of SEO: Content—why answering real client questions drives rankings27:46 – Tools like AnswerThePublic and receptionist “question logs” for content ideas28:15 – Google Maps SEO—optimizing your profile, reviews, and local consistency (NAP)34:01 – Why multi-location strategies help firms dominate maps and LSAs34:47 – Answer Engine Optimization (AEO)—how AI search is reshaping results37:38 – The search cycle—when AI answers show up vs. where SEO still wins40:15 – Repurposing one video into blogs, maps, social, and AEO content45:55 – Advanced strategies—schema stacking, proprietary data, and authority content47:15 – Final takeaways and Q&A on common SEO mistakes, priorities, and AI balanceResources MentionedDownload our Handbook The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends BooksThe 10 Golden Rules of Online Marketing by Jay Berkowitz  -https://a.co/d/fjcfBpF 10 Free Strategies of Internet Marketing by Jay Berkowitz - https://a.co/d/iISJV56 Matt The Intern’s Guide to Digital Marketing by Matthew Klimek and Jay Berkowitz - https://a.co/d/bF5MuKL Advanced Internet Marketing for Law Firms by Jay Berkowitz- https://a.co/d/d5jvwdu Technology/SoftwareGoogle PageSpeed Insights – https://pagespeed.web.dev/ Google Analytics – https://analytics.google.com/ Google Search Console –

Most law firms think growth is about more cases, but Rob Levine proves it’s about smarter systems, stronger teams, and the right technology. Listen as we discuss Rob’s incredible path from police officer and EMT to running one of the largest PI firms in the country. You’ll hear how masterminds keep him accountable, why a training academy changed his hiring, and how partnering with Faster Outcomes is reshaping AI in the legal space. Rob also reveals how automating medical record retrieval and building systems around intake can unlock profitability most lawyers miss.This episode is packed with practical ideas for building a law firm that scales with discipline. Whether you want better intake, stronger case values, or the confidence to step into real leadership, Rob’s insights will help you rethink what’s possible.Key Topics00:56 – Why masterminds accelerate growth and how surrounding yourself with the right peers shortens the learning curve.06:07 – The two foundations every firm owner needs—running lean and creating a written plan that guides real decisions.10:20 – How to structure masterminds with hot seats, peer accountability, and breakout groups so you solve the right problems faster.13:01 – The surprising ways to test your intake, chase leads, and recover cases that would otherwise slip away.16:12 – How building a training academy and certification program transformed hiring, reduced turnover, and raised the talent bar.21:56 – A new approach to medical record retrieval that saves hours of staff time and feeds directly into your CMS.24:20 – Where AI tools for intake fall short today, and how Rob is shifting focus toward AI that improves cases at the earliest stage.29:08 – Why improving case value through better investigation and medical workups matters more than chasing volume.34:12 – The balance between brand and performance marketing, and how short-form video fits into a modern strategy.37:33 – The personal habits that keep leadership energy high—fitness, nutrition, and staying in your lane.38:50 – What Rob took from Good to Great and how the “flywheel” concept guides his leadership decisions.44:56 – A look at the newest tech Rob is testing, including billboard creative preview tools, and how he experiments before rolling them out.Resources MentionedBooksGood to Great by Jim Collins - https://a.co/d/6mtcjB1Technology / AppsFaster Outcomes - https://fasteroutcomes.com/ Whisper Speech-to-Text (iOS/macOS) - https://apps.apple.com/us/app/whisper-speech-to-text/id6445964986 Drive Your Art- https://driveyourart.com/ Podcasts / Masterminds / BlogsSeven Figure Agency - https://sevenfigureagency.com/ Legal Keys Podcast - https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791766239 About our Guest: Rob Levine is a distinguished attorney, entrepreneur, and philanthropist best known as the founder of Rob Levine & Associates, a firm with over 25 years of experience advocating for personal injury, social...

Ai is rewriting the rules for how law firms get found online and most aren’t ready. In my conversation with Tim Sawyer on the Faster Outcomes Legal Keys Podcast, I break down what Google’s new Ai Overviews mean for your firm and how “Answer Engine Optimization” is replacing traditional SEO. You’ll hear how to position your firm to show up in Ai search results, why brand recognition now drives clicks, and the simple website changes that turn visitors into signed cases. I also share how we’re using Ai to coach intake teams, rank job candidates, and even script better client conversations—so your firm can attract, convert, and deliver five-star service from the first click to the final handshake.Key Topics03:28 – How Google’s AI Overviews now answer 30% of searches before users click06:26 – Why website traffic drops when Google answers questions directly07:49 – How to get your firm featured inside AI search results09:03 – The video-to-blog strategy that feeds every platform and boosts authority11:00 – Why brand recognition matters more than ever for getting clicks11:41 – What Q&A schema is and why AI search engines love it13:57 – How to structure blogs and FAQs for Answer Engine Optimization15:13 – Smart questions to ask your marketing agency about AI readiness17:46 – The “Morgan & Morgan trap” that costs smaller firms leads19:58 – Why a visible phone number beats a giant contact form21:44 – How AI-powered website chat captures leads forms and phones miss23:02 – The rise of AI avatars for intake—and how close they are to replacing humans25:49 – Using the CRIT method to build a custom AI intake coach28:09 – How AI coaching improves empathy, scripts, and conversion rates for intake teams30:05 – Turning the CRIT method into a hiring super-tool for leadership roles32:24 – How DISC profiles and AI playbooks predict candidate fit33:43 – The three-part growth model: Attract, Convert, Five-Star Operations34:55 – How “TGR Boomerang” rescues missed calls and web leads35:50 – Why delivering a Ritz-Carlton-level client experience drives reviews and referrals36:26 – How to connect with me and join us at TGR Live in MarchResources MentionedBooksTraction, Gino Wickman – https://a.co/d/aEqzVAY The Ai Driven Leader, Geoff Woods – https://a.co/d/2PPqXzRTechnology/SoftwareFathom Ai – https://fathom.videoPredictive Index – https://www.predictiveindex.comCrystal Knows – https://www.crystalknows.comIntaker Chat – https://intaker.comTGR Boomerang – https://tengoldenrules.com About Our Guest Host:Tim Sawyer is a veteran entrepreneur, sales strategist, and educator with over 25 years of experience leading high-growth companies to success, including two INC 500 startups with a combined $90 million in exits. He has trained more than 10,000 professionals across industries in leadership, marketing, and sales, using a simple yet powerful framework: Find,...

Most law firms lose clients before they’ve even signed them simply because intake isn’t done right. Brooke Birkey from Level Up Law Firm Business Coaching joins me to break down the 10 Golden Rules of Intake that turn more leads into signed cases. From giving prospects multiple ways to connect, to delivering five-star service on every call, we share our proven systems to boost conversion, protect revenue, and build a reputation that keeps clients coming back. If you want your team to master intake from the first ring to the final signature, you’ll find the exact steps here.Key Topics00:56 – Why Brooke returned for a second episode and her background in emotional intelligence-based intake training04:53 – Rule #1: Give the User What They Want—four contact options every site must have06:20 – Why chat captures cases calls and forms miss07:30 – Using text as a high-conversion intake channel08:05 – The role of overflow and backup systems like Smith.ai09:00 – Rule #2: Be Available 24/7/365 or risk losing Google visibility10:09 – How Google tracks response times and rewards quick answers11:30 – Coaching teams to answer with empathy and urgency13:06 – Rule #3: Pick Up that Dang Phone within 3 rings and avoid phone trees14:33 – Why no answering machines on LSA calls15:58 – Rule #4: The 3x3x3 Follow-up for competitive markets18:21 – Using CRM remarketing campaigns to re-engage leads19:37 – How TGR Boomerang rescues missed calls and stale form leads21:17 – Rule #5: Deliver Five-star Concierge Service from the first contact22:50 – Training teams to anticipate needs like Ritz-Carlton staff24:38 – How service quality drives five-star Google reviews25:24 – Scripting and reinforcing “hospitality tonality”26:53 – Managing calls with empathy, control, and value propositions27:27 – Rule #6: Conversation, Not Interrogation—build rapport before qualifying29:08 – The five essential intake questions for PI cases30:40 – Rule #7: Measure What Matters—track leads, conversions, and cost per case33:35 – Why “we close 97% of cases we want” is misleading35:02 – Rule #8: The Value Sandwich—what they gain, the contract, and what they lose if they don’t sign36:32 – Rule #9: Explain It To Your Grandmother37:59 – Avoid legal jargon and break agreements into four clear chunks39:32 – Rule #10: Don’t Let the Fish Off The Line—close before they hang up40:52 – How AI call review spots missed closing opportunities42:00 – Brooke’s book and podcast recommendationsResources MentionedBooksThe New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph Michelli, - https://a.co/d/4Jp1kqP Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara - https://a.co/d/4xwqFFa Technology/SoftwareSmith.ai – https://smith.ai CallRail – https://www.callrail.com TGR Boomerang – https://tengoldenrules.com PodcastsLaw Firm Blueprint – a...

When it comes to creating impactful videos, it’s not about scripts or perfection—it’s about storytelling that builds trust. In this episode, I sit down with Pat Taggart, founder of Sky Blue Creative, who shares his expertise on how law firms can use video to connect with clients and stand out in a crowded market. From practical advice on lighting and sound to unlocking the magic of spontaneous conversation, Pat dives deep into what makes video content resonate. Whether you're a solo lawyer recording on your phone or a firm investing in professional production, this episode will change how you think about video marketing.Key Topics02:25 - Pat shares his journey from wedding videos to corporate storytelling.03:50 - Why scripted videos often fail and the power of being conversational.06:09 - The importance of making a great first impression through video.07:01 - Top tips for attorneys preparing for a video shoot.08:30 - Why sound quality matters more than video quality.09:06 - Dressing appropriately for your on-camera persona.10:32 - The mindset shift: Why you should feel less nervous on camera.11:47 - Overcoming the ‘nervous commercial guy’ and the ‘overhyped sales guy.’14:14 - Why every law firm needs a video on their homepage.16:39 - The power of storytelling: Making your content memorable.18:31 - Using FAQ videos to save time and improve client engagement.19:48 - Leveraging video across multiple platforms (website, social media, landing pages).20:10 - Budget-friendly equipment essentials for DIY videos.22:03 - The importance of room acoustics and eliminating distractions.23:09 - Maximizing ROI with a content day strategy.25:20 - The potential of spontaneous video storytelling while commuting.27:17 - How remarkable stories can make your video go viral.28:50 - Pat’s favorite productivity tool: the Notes app.30:02 - Pat’s top book recommendations for business growth.32:51 - Where to find Pat and Sky Blue Creative online.Resources MentionedAppsNotebook for Apple UsersOneNote for Microsoft UsersEvernote - https://evernote.com/ BooksThe E-Myth Revisited by Michael Gerber - https://a.co/d/4IaHFnd The Surrender Experiment by Michael A. Singer  - https://a.co/d/9HEqGEy Unreasonable Hospitality by Will Guidara - https://a.co/d/1pxScCG About Guest:Pat Taggart is a documentary filmmaker and communication strategist passionate about helping companies and individuals connect with audiences through authentic storytelling. Beginning his career in Philadelphia creating corporate videos, Pat quickly realized that traditional approaches—rigid scripts and on-camera nerves—didn’t capture the heart of a story. He pioneered a conversational, documentary-style method that brings out the genuine voices of teams and transforms brand narratives. As the founder of SkyBlue Creative, Pat helps clients navigate the ever-growing demand for video by serving as a strategist before the cameras roll. Beyond corporate work, he has directed acclaimed documentaries like Billboard Boys, Nick Lightning, and an in-production film about Philadelphia’s legendary Wing Bowl.