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NEW TREND SOCIETY ist der Podcast über Marketing, spannende Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX Founder Benjamin Diedering lädt Kreative, Gründer*innen und Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach ihren Beobachtungen und Learnings zu fragen.
170 Episodes
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Christian Muche has built some of the most influential marketing platforms in the world by thinking globally long before remote work was normal.In this episode of NEW TREND SOCIETY, we sit down with Christian Muche, founder of POSSIBLE and former Yahoo executive, to unpack his journey from running global partnerships with FIFA, to launching massive conferences like DMEXCO, to building one of the most important senior marketing events in the U.S.We dive deep into how Christian built a powerful U.S. network from the other side of the world, how he convinced Elon Musk to appear on stage and why in-person experiences still matter more than ever in a hyper-digital world.
In this episode we sit down with filmmaker, creative director, and viral storyteller Adrian Per - the man who redefined what daily content can look like.Adrian opens up about his 15-year journey behind the camera: from dropping out of school, delivering food in Los Angeles, and having only $13 in his bank account, to shooting Super Bowl commercials, directing for global artists, and earning a double-platinum plaque from a behind-the-scenes photo.
In this episode of NEW TREND SOCIETY, we are talking with Hannah Perez, co-founder of SEEQ Clear Protein, about building a new product category, going viral on TikTok, and turning cultural hacks into explosive brand growth.Hannah shares how SEEQ sold out its first 4,000 units through simple sampling videos, caught Mark Cuban’s attention without pitching, and turned TikTok stunts - from “North Pole” deliveries to a 150-person Peach Beach event - into a real community.She breaks down SEEQ’s content strategy, social-hacking mindset, and how the brand scales across TikTok, Instagram, Target and Costco.
In this episode, Benjamin talks with Robert Schönholz, founder of laria.ai, about how tools like Sora are revolutionizing video creation.Robert explains why structured prompts are the secret to cinematic AI videos and how brands can turn simple ideas into studio-quality ads.We dive into practical AI workflows, from splitting creative tasks across models to using presets for fast, on-brand results. Robert also shares why he’s building in Berlin, what it takes to bootstrap an AI company, and how authenticity will always beat automation in the long run.
For nearly a century, Jägermeister has been more than a drink, it’s a cultural icon.In this episode, Benjamin Diedering sits down with Sven Schindler, Global Head of Digital & Experiential Marketing at Jägermeister, to explore how a heritage brand stays fresh, bold, and relevant in a world that’s drinking less.Sven shares how Jägermeister’s legendary activations - from the first-ever football jersey sponsorship to collaborations with Pantone, Santa Cruz Skateboards, and the immersive Sensory Voyage - prove that innovation and storytelling are in the brand’s DNA.Discover what it takes to keep a 90-year-old brand at the heart of youth culture, build authentic communities, and create campaigns that make even your mom talk about them.
What happens when art, motorsport, and streetwear collide?In this episode, Benjamin Diedering sits down with Max Vandenberg, Creative Director at Race Service in Los Angeles, the creative powerhouse redefining what car culture looks like in 2025.From designing an “anti-art car” for Mercedes-AMG to creating fashion lines with Michelin and throwing afterparties at Formula 1, Max shares how Race Service blends design, storytelling, and community to make motorsport culturally relevant again.A must-listen for anyone building brands at the intersection of culture, creativity, and speed.
How do you turn a travel blog into Europe’s leading platform for luxury travel and smart deals?In this episode, Benjamin Diedering sits down with Moritz Lindner, co-founder of Reisetopia, to explore how he built a powerhouse brand that helps millions save thousands on premium flights, hotels, and credit card benefits.We talk about the hidden sweet spots of loyalty programs, why storytelling is the key to selling premium experiences, and how partnerships with brands like Porsche and Lufthansa redefine what luxury marketing looks like today.If you’ve ever wondered how to combine community, content, and commerce into a scalable business model, this conversation is a must-listen.
Die American Express Business Stories gehen in eine neue Runde!In dieser Folge treffen wir Angelica Conraths, Gründerin des FemTech-Startups fembites. Mit ihrer Plattform unterstützt sie Frauen beim Umgang mit dem Post-Pill-Syndrom und dabei, ihren Hormonhaushalt besser zu verstehen.Ein inspirierendes Gespräch über Female Leadership, Innovation im HealthTech und den Mut, aus einem Tabuthema eine erfolgreiche Firma aufzubauen.#AmexBusiness #BusinessStories #FemaleLeadership #FemTech #Podcast #YouTube #Anzeige #Sponsored
In this Special Live Episode of "THE NEW TREND SOCIETY" are we talking with Cole Walliser @Neuehouse Venice / Los Angeles.Cole Walliser is a Canadian filmmaker and music video director. The man behind the "Glambot" is in conversation with Benjamin Diedering and the audience. He tells us interesting stories about his career from scratch and talks about very interesting insights. Website: https://www.colewalliser.com/Instagram: @colewalliser
SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com
"Make half the room love you — and the rest uncomfortable.”That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY Podcast.Together with host Benjamin Diedering, Austin unpacks the power of purposeful B2B marketing, what real thought leadership looks like, and why playing it safe in business is no longer an option.
What do magic and marketing have in common? According to Diana S. Zimmerman – once the world’s #1 female magician – everything. In this episode of NEW TREND SOCIETY, she shares how she built a personal brand through storytelling, emotion, and the courage to reinvent herself. From performing illusions to coining the term strategic branding, Diana’s journey is a masterclass in turning talent into legacy.
Die American Express Business Stories gehen in eine neue Runde! In dieser Folge treffen wir Masha Schubbach in der Nähe von Frankfurt. Früher war sie als Stylistin an Filmsets tätig und arbeitete mit prominenten Künstlern wie Cro und Olexesh. Heute führt sie das Familienunternehmen ihrer Eltern – Küchenpartner Schubbach – als Geschäftsführerin und verleiht der Küchenbranche dabei einen Hauch von High Fashion.Sponsored/Anzeige
In this episode, Alexander Mühl from Borussia Dortmund shares how BVB builds global loyalty by putting purpose over profit. From youth academies in the U.S. to keeping beer prices low, the focus stays on fan culture and authenticity. We also talk about how BVB uses AI in content creation, without losing its human touch. And with the Club World Cup in New York, BVB just opened its own “Embassy” to connect with U.S. fans.
This week’s guests are Chong-Won Lim and Bjoern Simski from Motorola: the brand bringing the flip phone back and reshaping how younger generations connect with tech.Recorded in a unique setting: a flower shop in Berlin during Design Week. This episode dives into what it takes to compete with iOS, how Gen Z discovers and chooses products, and why storytelling is still the most powerful tool in marketing.We talk brand positioning, customer retention, and how Motorola plans to stay relevant in an AI-powered future.
This week’s guest is Eugen Fink, co-founder of Kraft Runners – one of the most exciting running communities in Europe. Recorded live in front of an audience, this episode dives into what it really takes to build a movement from the ground up.Eugen shares how Kraft Runners became more than just a run club, how to create real connection through community, and what creators need to know when working with brands.
SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com
This week’s guest is Ben Cohen, Talent Manager and founder of 28th Ave. We talked about what it takes to represent A-list talent, the power of relationships in the entertainment industry, and how to get into the room when no one’s opening the door.
In this episode, female entrepreneur Danielle Sabrina from Society22 PR shares how she became the youngest trader on Wall Street, fought her way back from bankruptcy, and built a career as one of the most successful celebrity publicists in Hollywood.
In this episode, we sit down with Ryan Tierney, founder of Lo Siento Tequila. We talk about building a million-dollar tequila brand, standing out in a market dominated by celebrity names like Kendall Jenner, and what he’d do with an unlimited marketing budget. A conversation about strategy, differentiation, and thinking bigger.
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