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NEW TREND SOCIETY ist der Podcast über Marketing, spannende Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX Founder Benjamin Diedering lädt Kreative, Gründer*innen und Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach ihren Beobachtungen und Learnings zu fragen.
162 Episodes
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How do you turn a travel blog into Europe’s leading platform for luxury travel and smart deals?In this episode, Benjamin Diedering sits down with Moritz Lindner, co-founder of Reisetopia, to explore how he built a powerhouse brand that helps millions save thousands on premium flights, hotels, and credit card benefits.We talk about the hidden sweet spots of loyalty programs, why storytelling is the key to selling premium experiences, and how partnerships with brands like Porsche and Lufthansa redefine what luxury marketing looks like today.If you’ve ever wondered how to combine community, content, and commerce into a scalable business model, this conversation is a must-listen.
Die American Express Business Stories gehen in eine neue Runde!In dieser Folge treffen wir Angelica Conraths, Gründerin des FemTech-Startups fembites. Mit ihrer Plattform unterstützt sie Frauen beim Umgang mit dem Post-Pill-Syndrom und dabei, ihren Hormonhaushalt besser zu verstehen.Ein inspirierendes Gespräch über Female Leadership, Innovation im HealthTech und den Mut, aus einem Tabuthema eine erfolgreiche Firma aufzubauen.#AmexBusiness #BusinessStories #FemaleLeadership #FemTech #Podcast #YouTube #Anzeige #Sponsored
In this Special Live Episode of "THE NEW TREND SOCIETY" are we talking with Cole Walliser @Neuehouse Venice / Los Angeles.Cole Walliser is a Canadian filmmaker and music video director. The man behind the "Glambot" is in conversation with Benjamin Diedering and the audience. He tells us interesting stories about his career from scratch and talks about very interesting insights. Website: https://www.colewalliser.com/Instagram: @colewalliser
SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com
"Make half the room love you — and the rest uncomfortable.”That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY Podcast.Together with host Benjamin Diedering, Austin unpacks the power of purposeful B2B marketing, what real thought leadership looks like, and why playing it safe in business is no longer an option.
What do magic and marketing have in common? According to Diana S. Zimmerman – once the world’s #1 female magician – everything. In this episode of NEW TREND SOCIETY, she shares how she built a personal brand through storytelling, emotion, and the courage to reinvent herself. From performing illusions to coining the term strategic branding, Diana’s journey is a masterclass in turning talent into legacy.
Die American Express Business Stories gehen in eine neue Runde! In dieser Folge treffen wir Masha Schubbach in der Nähe von Frankfurt. Früher war sie als Stylistin an Filmsets tätig und arbeitete mit prominenten Künstlern wie Cro und Olexesh. Heute führt sie das Familienunternehmen ihrer Eltern – Küchenpartner Schubbach – als Geschäftsführerin und verleiht der Küchenbranche dabei einen Hauch von High Fashion.Sponsored/Anzeige
In this episode, Alexander Mühl from Borussia Dortmund shares how BVB builds global loyalty by putting purpose over profit. From youth academies in the U.S. to keeping beer prices low, the focus stays on fan culture and authenticity. We also talk about how BVB uses AI in content creation, without losing its human touch. And with the Club World Cup in New York, BVB just opened its own “Embassy” to connect with U.S. fans.
This week’s guests are Chong-Won Lim and Bjoern Simski from Motorola: the brand bringing the flip phone back and reshaping how younger generations connect with tech.Recorded in a unique setting: a flower shop in Berlin during Design Week. This episode dives into what it takes to compete with iOS, how Gen Z discovers and chooses products, and why storytelling is still the most powerful tool in marketing.We talk brand positioning, customer retention, and how Motorola plans to stay relevant in an AI-powered future.
This week’s guest is Eugen Fink, co-founder of Kraft Runners – one of the most exciting running communities in Europe. Recorded live in front of an audience, this episode dives into what it really takes to build a movement from the ground up.Eugen shares how Kraft Runners became more than just a run club, how to create real connection through community, and what creators need to know when working with brands.
SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com
This week’s guest is Ben Cohen, Talent Manager and founder of 28th Ave. We talked about what it takes to represent A-list talent, the power of relationships in the entertainment industry, and how to get into the room when no one’s opening the door.
In this episode, female entrepreneur Danielle Sabrina from Society22 PR shares how she became the youngest trader on Wall Street, fought her way back from bankruptcy, and built a career as one of the most successful celebrity publicists in Hollywood.
In this episode, we sit down with Ryan Tierney, founder of Lo Siento Tequila. We talk about building a million-dollar tequila brand, standing out in a market dominated by celebrity names like Kendall Jenner, and what he’d do with an unlimited marketing budget. A conversation about strategy, differentiation, and thinking bigger.
In this episode, we chat with LA-based photographer and creator Jesse Rodriguez aka Jesse Shoots about his creative journey. From turning a pandemic hobby into a passion to building one of the largest creative communities on the West Coast, Jesse shares insights on staying authentic, finding inspiration, and exploring Los Angeles’ hidden gems. We also discuss setting boundaries to lower stress and boost creativity.Follow Jesse on Instagram:@jesse.shoots
In this Episode, we sit down with Ryan Crownholm, entrepreneur and productivity expert, to explore how a life-changing accident reshaped his approach to work and life.
Ryan shares his remarkable journey from leading his company as a hands-on operator to building a business that thrives independently.
Flollow Ryan on Social Media: @ryancrownholm
In this episode, Sebastian Zelger, CEO of LIQUI MOLY USA, shares insights their US expansion.
Discover why LIQUI MOLY prioritizes in-person networking, the strategy behind their analog presence, and how building connections with car brands elevates their story.
We get an exclusive insight into how F1 sponsorships work and the cultural differences in business between Germany and the U.S.
Today we welcome Julian Junghöfer, the CEO of Vereda Agency.
He gives an inside into the evolving world of websites, automation, and marketing. From building his first site at 11 to leading a modern agency, he reveals how websites remain the backbone of business success.
Learn how a variety of tools can simplify your processes, why structure and clarity are vital for websites, and how AI is reshaping the future. Discover how smart systems and lean teams drive efficiency, creativity, and lasting impact in today’s digital landscape.
Follow Julian on Instagram: @julianjunghoefer
In this episode, we welcome Tim Krasenbrink, the founder of NO925 Community. He shares some special insights on what we can learn from Tony Robbins and how to optimize your social media presence.
Tim explains, why raw and authentic content is more effective for building a community than polished, high-quality productions.
Follow Tim on Instagram: @timelevaty
In this episode, we welcome our regular guest Sarah Emmerich as we dive into the story behind The Mastermind Experience and its lasting impact on your lifes. We share our biggest learnings and setbacks from our journey and reflect on how these experiences have shaped us.
Additionally, we discuss how to navigate situations when things don’t go as planned, recognizing that you can’t control everything and we also explore what sets a premium event apart from an ordinary one.
Check out mastermindexperience.de for more insights and follow Sarah on Instagram: @sarahemmerich
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