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She Busy

Author: Assia Mahmood

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Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.

She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.

Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses. 

Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.

Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.

From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.

Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.

Key Topics Covered:

  • Building and scaling a brick-and-mortar business
  • Navigating the challenges of female entrepreneurship
  • Leadership and CEO mindset development
  • Expert advice from women in business
  • Strategies for work-life balance and avoiding burnout


Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.

61 Episodes
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Send us a text In this episode, Assia sits down with Kerri Steele, founder of Little Hearts of Hope and the beloved “King Cake Lady of Frisco.” Kerri ’s entrepreneurial journey began after the devastating loss of her husband to cancer while raising three young children. Out of her own grief came a vision: to create accessible support for kids facing the emotional weight of a parent’s illness. Today, her nonprofit, Little Hearts of Hope, serves families in 38 states, offering children monthly ...
Send us a text Have you ever felt like your identity as a mom and your identity as a business owner were colliding—and you weren’t sure who you’d be on the other side? In this episode, Assia shares her journey of navigating identity, grief, and motherhood while running her business, Windhaven Academy. From buying a childcare center while pregnant to raising her children within its walls, Assia reflects on what it means when life and business evolve at the same time—and how to honor the grief ...
Send us a text What if your brand and website could do the heavy lifting for you—clarifying your message, boosting conversions, and helping you show up with confidence? In this episode of She Busy, host Assia Mahmood sits down with Stacy Aguilar, a brand and web designer, strategist, and design mentor who helps female founders elevate their online presence. Stacy shares practical tips for creating a brand and website that not only look beautiful but also strategically support your growth, vis...
Send us a text What if the reason you still feel stuck in your business isn't because your team can't handle it—but because you’ve never actually said no? In this episode, Assia gets real about the illusion of freedom so many women founders fall into. She shares how her business had grown, her team was in place, and yet—she kept getting pulled back into the same role she had worked so hard to escape. Why? Because she never gave herself permission to stop. If you’ve built the business, hired t...
Send us a text What if AI could feel less overwhelming and more empowering in your business—and actually sound like you? In this episode, Assia sits down with dynamic duo Lauren Shaw and Lauren Capwell, the founders of The Laurens.ai, to explore how female entrepreneurs can use AI to streamline sales, amplify their message, and reclaim their time. With backgrounds in high-ticket sales and aerospace engineering, these women are making AI accessible, actionable, and deeply personal. From ...
Send us a text Are you stuck in autopilot, doing all the "right things" but still feeling unfulfilled? In today’s episode, I’m joined by the incredible Molly Asplin—a high-performance coach, mom of three, and former corporate girl turned entrepreneur. We’re continuing the convo we started over on her podcast (The Dream It Do It Podcast), and it’s one you don’t want to miss. We dive deep into the difference between hustle culture and true high performance, why so many ambitious women fee...
Send us a text Are you trying to build a warm, personal brand—while sending cold, corporate emails? In this episode, Assia shares about a time she lost her voice in her own business. What started as a vision for a community-first, family-centered childcare center quickly got muddied by comparison, corporate expectations, and industry norms. Whether you run a brick-and-mortar or an online brand, this episode is your reminder to come back to your vision, your voice, and your vibe. Tune in to he...
Send us a text Do you ever feel like you're carrying the weight of everything—your business, your home, your kids—and wondering why no one else seems to notice? In this episode of She Busy podcast, Assia Mahmood dives into the conversation every woman has felt but few are actually talking about: the mental load. The spinning mental to-do list. The invisible labor. The exhausting sense that you’re the only one holding it all together. But what if the mental load isn’t your enemy—it’s your edge...
Send us a text In this episode of the She Busy podcast, Assia Mahmood discusses recent challenges she faced in her business during a brief hiatus from the podcast. She shares her experiences with vulnerability, imposter syndrome, and the lessons learned from losing a client. Assia emphasizes the importance of proactive communication, learning from feedback, and defining success beyond perfection in entrepreneurship. Key takeaways: Vulnerability is essential for authentic communication.Losing ...
Send us a text Ever feel like you’re doing all the things but still spinning your wheels? This episode is your permission slip to pause the hustle and rewire your brain for actual success. Aasia sits down with mindset coach and clinical hypnotherapist Mindi Huebner to unpack the science behind subconscious alignment, how to stop self-sabotaging, and what it really takes to step into your 24K version of success. They talk fear, identity, overworking, limiting beliefs, and how to stop "shouldin...
Send us a text What if I told you that you don’t need to work 60-hour weeks to grow a thriving business? In this episode of She Busy, I sit down with powerhouse entrepreneur and mom of (almost) four, Alexia Hoffman, to talk about building a business that supports your dream life—not one that drains the life out of you. We dive into: ✨ How Alexia transitioned from a young real estate agent to a multi-business owner ✨ The unexpected lessons she learned about entrepreneurship and motherhood ✨ W...
Send us a text Ever felt guilty for changing your mind after making a bold decision? Let’s drop that shame right now. In this episode, Aasia shares one powerful phrase she learned from her dad that has shaped her leadership style: “I reserve the right to change my mind.” We unpack why decisive leadership isn’t about sticking to every decision forever—and how giving yourself permission to pivot can unlock clarity, momentum, and freedom in your business. If you're a woman building something bo...
Send us a text Ever wondered why a simple policy change can send your customers into a spiral of confusion or frustration? In this episode, I share a story from my anniversary trip to Japan that completely reframed how I think about client communication and feedback loops. Spoiler alert: it involves my favorite suitcase, some bumpy train station floors, and a dose of humility. Tune in to hear how misunderstanding turned into insight—and how you can apply this lesson to build deeper trust, str...
Send us a text In this episode, Assia breaks down the radical shift from simply managing your time to creating more of it. This isn’t about fancy planners or color-coded calendars — this is about eliminating the noise, delegating like a boss, and setting ruthless boundaries so you can finally stop drowning in busywork. If you’re tired of feeling burnt out and overwhelmed, this episode is your wake-up call. Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-st...
Send us a text If you've ever felt like you're drowning in a never-ending to-do list, this episode is for you! Time management strategist Laura Davis joins me to share game-changing strategies that actually work for women—because let’s be real, most time management advice was written by men who don’t have to juggle work, kids, and life. We’re diving into: ✅ The surprising mindset shift that helps you reclaim your time ✅ Why structure actually creates more flexibility ✅ The #1 mistake women m...
Send us a text Ever felt stuck in a career that no longer lights you up? In this episode, Kimberly Crowe shares her incredible journey from corporate executive to multi-business entrepreneur, breaking free from the "golden handcuffs" to build a business around joy. We dive into how she hit her first million-dollar milestone—only to realize she wasn’t happy—and how she pivoted to a purpose-driven business. Plus, Kimberly shares her ROAD to Joy framework and insights on scaling without losing y...
Send us a text Aesthetic will get people in the door — but will it keep them there? In this episode, I share a real-life experience that left me feeling more “meh” than “motivated,” and I break down the growing trend of businesses relying too much on vibes and not enough on actual customer experience. From a chic Pilates studio to big-picture brand lessons, I'm dropping some gems for every business owner out here juggling it all. If you own a brick-and-mortar (or dream of opening one), you ne...
Send us a text Confidence isn’t something you’re just born with—it’s a skill you can develop! In this episode of She Busy, I sit down with leadership coach and business strategist Michelle Dahl to break down her game-changing three-step framework for confidence: self-compassion, self-belief, and self-trust. We talk about why women often struggle with confidence, how to stop second-guessing yourself, and the exact steps to build unshakable trust in your own decisions. Michelle also shares ins...
Send us a text What happens when you buy a one-way ticket across the country with only $50 to your name and zero plans? Well, if you're Sydney Ryker, you turn that reckless leap of faith into a multimillion-dollar career. In this episode, Sydney shares how she went from small-town Montana to leading a sales empire, hitting massive burnout, and redefining success on her own terms. We dive into the power of intuition, the real struggles of female entrepreneurship, and how to pivot when your bus...
Send us a text Money. Abundance. Generosity. Let’s talk about it. Because here’s the thing—if we want people to invest in us, in our businesses, in our expertise, we have to be willing to do the same. In this episode, we’re diving deep into the abundance mindset, breaking scarcity-based habits, and shifting how we interact with money. I’m sharing real talk, personal experiences, and practical action steps to help you start embodying abundance today—because abundance isn’t somethin...
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