Beyond The Gym Floor
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© STClearn
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STClearn is a business coaching team that gets personal trainers more clients & more income in less time.
297 Episodes
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This is how you take charge of your business, stop being beholden to leads, and present yourself as (and be) a leader.This week's topics:1. Overcoming the fear of pushback 6:422. What leadership looks like, to clients 18:153. How to become a leader / expert 25:24 4. Is it any different / harder online? 34:04$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Not every business owner has to "eat sh*t" for years, especially if it's not the right sh*t. Here are our biggest lessons in how to set up your days/weeks how you want.This week's topics:1. Should you co-coach clients? 3:142. What does your week consist of? 10:053. How to work towards your ideal week 18:404. Maybe you have more in your tank 30:35$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
After years face-to-face, Yiannis made the transition online - Here are the toughest lessons he learned on the way to full books.This week's topics:1. Online coaching isn't as "free" as expected 10:352. The most invaluable thing about F2F PT 20:303. What F2F PTs massively under-estimate 26:204. When your systems get stress-tested 48:05$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
After over a decade and still going strong, here are our biggest takeaways concerning business systems, effort / burnout, and self-confidence.This week's topics:1. STC 'Before Jess' era vs. after2. Is cafe work culture B.S.? 12:233. Can a CRM benefit even sole traders? 20:354. Do people buy you or your results? 29:085. Is burnout inevitable for success? 36:54$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
We were in your shoes - tired, stuck, spiraling. Here's how to take the reins back and build your ideal business.This week's topics:1. The spiral of poor money habits 9:002. Determining your "lifestyle" amount 11:383. Your perfect week - Ideal income & capacity 25:104. How money anxiety led us to bad decisions 31:38$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Wondering how to get started with ads as a personal trainer? This ep's for you - We cover setup, structure, budget, monitoring, ROI and more.This week's topics:1. Why organic should come before paid 16:252. When would paid ads make sense? 22:373. The structure of an ad funnel 25:154. What it realistically costs to get a return 34:50$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Tired of your business / clients running you? Here's what you need to make a career out of doing what you're passionate about, instead of feeling burnt out.This week's topics:1. Self - why you're still stuck 4:412. Systems - freedom by structure 8:053. Service - more than just sessions 14:104. Sales - it's results, not sleaze 19:255. Skills - how to keep growing 24:09$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
What matters the most in showing up online, and what your audience really cares about and follows you for, might not be as complicated as you think.This week's topics:1. A defined client avatar changes everything 9:412. Your signature offer = Better than the rest 21:463. Professional vs. authentic - What sells? 28:544. Your personality outlasts everything else 37:44Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
What's Ben shifting to, after over 10 years? We share what he's learned from coaching, how that's changing, and what we all have to look forward to.This week's topics:1. Changing niche after 10 years - fears, goals 8:182. How I defined my new ideal client 13:443. Build your business, body & mentality 16:424. Why it took me one year to launch 25:10Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Still have your doubts about picking up the phone? This episode is for you.This week's topics:1. How Jess built a business 1 call at a time 3:072. What good sales doesn't sound like 14:043. How to get fewer "No"s on the phone 21:254. Sales is a skills most PTs aren't practicing 27:21Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Giveaways won't build your client book for less work... Here are the real benefits to your business.This week's topics:1. Why most giveaways don't work 10:262. The real R.O.I. - relationships, not reach 19:053. How much should you share online? 32:224. The giveaway strategy - from start to finish 41:59Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Likes and followers can help, but don't translate to sales. Here's what matters more for your online presence. This week's topics:1. Why trends don't build businesses 10:322. Can style beat substance? 18:043. Content that converts 23:454. Posts aren't enough - you still need DMs 31:32Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Books full, but feel burnt out, almost at your limits? We were in the same boat. Here's how you can grow out of it.This week's topics:1. The ceiling of only delivering sessions 14:422. Creating space = Being able to scale 26:453. What a $10k/month business model looks like 33:384. What I unlearned, to scale my PT business 39:335. Scaling isn't about more access to you 38:13Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Forward vision, scalability, and patience - What we wish we knew, back when we first started as PTs.This week's topics:1. A business is more than delivering sessions 10:312. You can't scale what you haven't defined 20:513. Over-supporting clients can break you 26:474. Your offer is more than just your time 31:345. Scaling isn't about more access to you 38:13Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Want to prep clients for the stage/platform? Here's everything you should consider.This week's topics:1. What we love about prep coaching 8:312. Bodybuilding vs. Powerlifting preps 18:283. Who should actually compete? 26:084. Collaborative vs. Authoritative coaching 44:49Register for our free workshop: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Want committed, high-calibre clients? Here's how to create them, instead of waiting for them. This week's topics:1. Why most PTs attract the wrong clients 11:542. Don't wait for better clients - Build them 17:013. Standards - For yourself & your clients 28:004. Inspiration isn't proof - Lead by example 33:31Register for our free workshop: AccessBreakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Ok, we're not actually doomed. So here's how you can actually leverage AI to make you and your business function even better, daily and weekly.This week's topics:1. Do we still matter? 5:292. Will AI replace or make you better? 18:523. A 40-day sprint fixed my PT business 24:234. Hybrid PTs: Your weekly AI checklist 50:02Register for our free workshop: AccessBreakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
PTs spend way too much time in their content, marketing, consults, onboarding and sales... Here's how you can streamline it all.This week's topics:1. Could you be reaching your cap? 6:492. Time is costing you leads / income 16:383. How to nail your consult & sale 25:494. What kills onboarding & check-ins 32:51Register for our free workshop: AccessBreakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
How do you make a bulletproof offer that not only guarantees results, but also confidence for your client?This week's topics:1. What makes up a great offer? 8:562. The pitfalls of too many options 18:203. What are you guaranteeing? 23:344. What makes your service premium? 37:30Breakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
These are the biggest things we see coaches under-estimate when going online. This week's topics:1. The goal of your online content 3:292. When & how to get into paid ads 14:013. Nailing your online consultation 23:584. A smooth onboarding is crucial 27:255. An under-rated organic strategy 29:48Pre-register for Breakout PT: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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