Beyond The Gym Floor
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© STClearn
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STClearn is a business coaching team that gets personal trainers more clients & more income in less time.
304 Episodes
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Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know.This week's topics:1. Make content that speaks to one person 0:002. People follow for you, not information 9:163. How to actually do outreach in the DMs 12:244. Nail your consult & sales, step-by-step 22:33AI Content Builder: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know.This week's topics:1. Don't talk to the wrong market 11:512. The right offer for the right buyer 17:583. Knowing your systems = Having direction 29:534. Systemising so you never lose leads 36:09AI Content Builder: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
From the gym floor to online, and everything in-between, here's how to make a full-fledged career as a personal trainer and business owner. This week's topics:1. Developing confidence as a coach/person 8:552. What going all-in F2F can get you 21:103. What going all-in online can get you 26:254. Not just "more" - What scaling looks like 33:30AI Content Builder: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Over a decade in, and these big shifts / decisions still frighten us - here's what we wish we knew earlier on. This week's topics:1. What running 4 businesses' pages taught me 17:312. Why the "correct" career path doesn't exist 23:383. Evolving my niche scared the sh*t out of me 32:514. How to reach your perfect work week 39:55AI Content Builder: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Going viral, running workshops / events, getting referrals... What will actually reliably get you clients? This week's topics:1. You can't shortcut coaching expertise 6:252. Should you run a workshop, or event? 19:133. Underrated: Referrals & up-selling 27:454. How many clients going viral got me 37:10 AI Content Builder: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Content stresses you out because you're poorly equipped; Here's how to build better systems to fix that.This week's topics:1. Stop reactively posting & start building 18:142. What to do instead of "just post more" 26:053. Are you talking to the wrong person? 28:374. A.I. isn't the problem, bad use of it is 34:40 Content Builder: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
We can still remember the exact moments we've felt like quitting. Nothing's working, you're going flat-out, with no end in sight... Here's how you can turn the tide.This week's topics:1. The times we've felt like giving up 13:062. When to pivot or seek help instead 20:523. Understanding the gap of knowledge 29:174. Maybe you haven't actually failed yet 35:52Content Builder: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
This is how you take charge of your business, stop being beholden to leads, and present yourself as (and be) a leader.This week's topics:1. Overcoming the fear of pushback 6:422. What leadership looks like, to clients 18:153. How to become a leader / expert 25:24 4. Is it any different / harder online? 34:04$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Not every business owner has to "eat sh*t" for years, especially if it's not the right sh*t. Here are our biggest lessons in how to set up your days/weeks how you want.This week's topics:1. Should you co-coach clients? 3:142. What does your week consist of? 10:053. How to work towards your ideal week 18:404. Maybe you have more in your tank 30:35$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
After years face-to-face, Yiannis made the transition online - Here are the toughest lessons he learned on the way to full books.This week's topics:1. Online coaching isn't as "free" as expected 10:352. The most invaluable thing about F2F PT 20:303. What F2F PTs massively under-estimate 26:204. When your systems get stress-tested 48:05$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
After over a decade and still going strong, here are our biggest takeaways concerning business systems, effort / burnout, and self-confidence.This week's topics:1. STC 'Before Jess' era vs. after2. Is cafe work culture B.S.? 12:233. Can a CRM benefit even sole traders? 20:354. Do people buy you or your results? 29:085. Is burnout inevitable for success? 36:54$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
We were in your shoes - tired, stuck, spiraling. Here's how to take the reins back and build your ideal business.This week's topics:1. The spiral of poor money habits 9:002. Determining your "lifestyle" amount 11:383. Your perfect week - Ideal income & capacity 25:104. How money anxiety led us to bad decisions 31:38$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Wondering how to get started with ads as a personal trainer? This ep's for you - We cover setup, structure, budget, monitoring, ROI and more.This week's topics:1. Why organic should come before paid 16:252. When would paid ads make sense? 22:373. The structure of an ad funnel 25:154. What it realistically costs to get a return 34:50$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Tired of your business / clients running you? Here's what you need to make a career out of doing what you're passionate about, instead of feeling burnt out.This week's topics:1. Self - why you're still stuck 4:412. Systems - freedom by structure 8:053. Service - more than just sessions 14:104. Sales - it's results, not sleaze 19:255. Skills - how to keep growing 24:09$2.5k Scorecard: AccessBreakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
What matters the most in showing up online, and what your audience really cares about and follows you for, might not be as complicated as you think.This week's topics:1. A defined client avatar changes everything 9:412. Your signature offer = Better than the rest 21:463. Professional vs. authentic - What sells? 28:544. Your personality outlasts everything else 37:44Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
What's Ben shifting to, after over 10 years? We share what he's learned from coaching, how that's changing, and what we all have to look forward to.This week's topics:1. Changing niche after 10 years - fears, goals 8:182. How I defined my new ideal client 13:443. Build your business, body & mentality 16:424. Why it took me one year to launch 25:10Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Still have your doubts about picking up the phone? This episode is for you.This week's topics:1. How Jess built a business 1 call at a time 3:072. What good sales doesn't sound like 14:043. How to get fewer "No"s on the phone 21:254. Sales is a skills most PTs aren't practicing 27:21Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Giveaways won't build your client book for less work... Here are the real benefits to your business.This week's topics:1. Why most giveaways don't work 10:262. The real R.O.I. - relationships, not reach 19:053. How much should you share online? 32:224. The giveaway strategy - from start to finish 41:59Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Likes and followers can help, but don't translate to sales. Here's what matters more for your online presence. This week's topics:1. Why trends don't build businesses 10:322. Can style beat substance? 18:043. Content that converts 23:454. Posts aren't enough - you still need DMs 31:32Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Books full, but feel burnt out, almost at your limits? We were in the same boat. Here's how you can grow out of it.This week's topics:1. The ceiling of only delivering sessions 14:422. Creating space = Being able to scale 26:453. What a $10k/month business model looks like 33:384. What I unlearned, to scale my PT business 39:335. Scaling isn't about more access to you 38:13Breakout PT program: AccessBecome a Standout PT: AccessJoin our community: AccessAs always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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