Strata Studios

The secret behind Josh Funk growing R2P from 1 to 17 locations 👀 ⬇️This week on Strata Stories, Paul Singh sits down with Josh to discuss just what made growth possible.Highlights:• The second location is the hardest—splitting time exposes fragile systems• Early operations ran on Google Docs and one-page cheat sheets• Codifying processes first, then layering tools, made scale possible• Growth depends on process + culture + clinical excellence• Surviving 2020 profitably proved the model and unlocked expansionIf you’re trying to go from “operator” to “builder,” this conversation is a must-listen. 🎧If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Casey Peters, COO of StrataPT, unpacks a debate that comes up constantly in rehab therapy: in-house billing versus third-party billing.He focuses on what owners need to think through as their practices grow and complexity increases.A few takeaways from the conversation:• In-house billing often works early, but becomes fragile as volume grows• Losing a single biller can mean losing years of payer knowledge and workflow context• Billing is only one part of RCM, gaps anywhere in the process create revenue risk• Payer rules change constantly, and keeping up requires focus and scale• Clean processes and accountability matter more than where billing lives• Owners should review AR, denials, and payment trends, not just bank balances• The right RCM partner reduces handoffs and clarifies ownershipThis episode isn’t about features or pricing.It’s about visibility, resilience, and protecting the business as it scales.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!Have any questions? Send us a note hello@stratapt.com.

This week on Strata Stories, Part 2 of Dana Strauss’s "State of the State," she breaks down the uproar around the “professional” designation, dispels common myths about what it means for the DPT, and connects it to the real issue beneath the surface: how education costs, loan caps, and workforce access intersect.In Part 2, she covers:✅ What the degree designation change really means (and what it doesn’t)✅ How loan caps, financing, and ROI are shaping the future of DPT programs✅ What changes may be necessary at the academic level to keep the profession sustainable✅ How therapy can better justify appropriate loan limits to policymakers✅ Where digital and access models can either hurt or strengthen the profession’s value storyThis conversation goes beyond labels and headlines.It’s about access, affordability, outcomes, and how rehab therapy positions itself for the future.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Part 1 of Dana Strauss’s "State of the State" breaks down what’s happening at the federal level and what it means for rehab therapy right now.Dana cuts through the policy noise and shows how these programs and models actually affect clinics on a day-to-day basis.In Part 1, she covers:✅ The most important federal programs, models, and policy shifts affecting rehab therapy today✅ Where new reimbursement and revenue opportunities may be emerging✅ How therapy can better prove its value to CMS and influence future payment modelsThis episode also sets the stage for a bigger conversation—how policy decisions shape clinicians’ purpose, practice sustainability, and long-term profitability.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.

Successful practice ownership isn’t about passion or fancy equipment — it’s about understanding demand and reducing risk.In this episode of Strata Stories, Paul Singh breaks down some fundamentals every new grad and clinic owner should master:1️⃣ How to identify real market gaps — and secure the right early funding 2️⃣ Why passion isn’t enough to build a sustainable clinic 3️⃣ How to move your startup from default dead to default alive by de-risking key decisions 4️⃣ How to grow your clinic using TAM analysis and smarter patient acquisition strategiesBuilding a clinic isn’t about chasing what you love — it’s about solving real problems, for real people, in a market that can support you.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.

Some conversations age well — and this is one of them.I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world:Most clinicians were trained to treat patients… not to monetize their expertise or build additional revenue streams that create real financial breathing room.In this episode, we dig into:1️⃣ How therapists can monetize their expertiseFrom consulting to content to specialized programs — Rafi breaks down the opportunities clinicians often overlook.2️⃣ How to motivate your team to create contentNot by forcing it, but by building clarity, removing friction, and setting expectations that actually stick.3️⃣ Why consistency beats perfectionRafi explains how he built a culture where content creation isn’t a “nice to have,” but a strategic habit.4️⃣ When it’s time to let a therapist go — and how to do it respectfullyA difficult topic, handled with transparency and care.5️⃣ How to support employees during performance improvement periodsBecause accountability and empathy aren’t opposites — and healthy teams require both.A great episode to revisit if you’re thinking about long-term sustainability, financial resilience, and building something bigger than billable units.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.

We tried something new in this week’s Strata Stories: a straight-talking deep dive into billing.Our COO, Casey Peters, exposes the hidden billing mistakes that quietly eat up 15–20% of clinic revenue...and how to fix them.He breaks down:💡 The blueprint for your ideal billing workflow⚙️ What a “golden claim” actually looks like📉 How to stop money from leaking out of your businessEvery owner should carve out 20 minutes for this one.---------Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.

Competition is fierce in therapy—but what if clinics approached their operations like top-performing businesses in any industry?In this short episode of Strata Stories, Paul Singh shares a sneak peek of his upcoming presentation at the APTA PPS Conference. He breaks down how 80% of all successful businesses follow the same core principles—regardless of industry.Paul also explores how lessons from the tech world can modernize physical therapy clinics, helping owners connect with patients in ways that align with today’s digital-first expectations.It’s a quick listen that will challenge the way you think about running a practice—and get you excited to dive deeper at PPS.📩 If you’re planning to attend, send a note to hello@stratapt.com—Paul would love to meet up.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the rehab therapy world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

One of the most popular episodes we've ever done...worth listening to ASAP! In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth.We break down:1️⃣ How to actually renegotiate payer contracts for PT clinics2️⃣ The best ways to get in contact with insurance companies3️⃣ Why data is the most powerful leverage you have in any negotiationToo many clinic owners assume payers hold all the cards.Justin shows why that’s not true — and how to walk into those conversations prepared, confident, and ready to win better rates.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.

Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have.In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have.They dive into:1. Why 70% of patients self-discharge and how to fix it2. How front desk and therapist communication impacts retention3. Why building your practice as if you’re going to sell it improves profitability nowStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation.In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into:1. Why culture and recognition outpace pay when it comes to retention2. The Three Cs every leader should master: clarity, connection, communication3. Striking the right balance between authenticity and professionalism online4. How burnout creeps into private practice—and what to do about it5. Where AI fits in: streamlining documentation without losing the human touchStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

This week on Strata Stories, Paul sits down with Michael Uzar, PT, and founder of Rehab Risk Consulting, to explore the legal and operational blind spots that can quietly drain your clinic’s revenue, staff morale, and reputation.Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations.Inside this episode:1. Must-have risk policies every clinic leader should know2. Smart ways to lower liability insurance costs without compromising safety3. The hidden pitfalls of emerging tech like AI-powered scribing4. How ignoring risk can slowly undermine clinic culture and profitabilityStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

On today’s episode, Paul Singh, CEO of StrataPT, talks with Katie Sutton, PTA and host of "the PTA+ Podcast”, to explore how PTAs can play a bigger role in shaping the future of rehab.Katie and Paul Talk about:1. Unlocking the untapped potential of PTAs in your clinic2. Low-cost ways to invest in your PTA team3. Why nursing’s “multi-entry pathway” could be a blueprint for rehab4. Expanding roles and leadership opportunities beyond job titlesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care.Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes, and a system that works.Inside this episode:1. Why most primary care offices are starving for MSK expertise—and how PTs can step in2. How Colin structures physician partnerships with contracts that actually protect everyone3. Why training > tools—and how ultrasound became a door-opener, not the whole pitch4. The backlash from parts of the PT industry—and why Colin’s still all in on this future5. Tactical first steps: what to say, who to approach, and how to stay compliantStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong.They dive into:1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients2. How Neil would market a brand-new clinic in 2025 with no shortcuts — just the essentials3. The simple exercise that reveals whether your practice is attracting the right audience4. Why your Google Business Profile might be your most valuable marketing asset (and it’s free)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

On this episode of Strata Stories, Paul meets with Kate McCommons, OT and CEO of Grow Together Therapy, to explore her inspiring journey and practical lessons for therapy practice owners. From solo mobile OT to leader of a growing pediatric clinic system, Kate knows what it takes to overcome obstacles and build real success.Inside this episode:1. Why genuine relationships beat job boards for hiring great talent2. How regular team check-ins and one-on-ones keep your clinic growing and problem-solving3. Why every growth decision should align with your clinic’s awareness, capital, or culture goals4. The power of “No is a full sentence” — focusing your energy and learning when to say noStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

We’re pulling a classic episode from the archives! Sturdy McKee, PT, breaks down how running your clinic like a well-oiled machine starts with the right metrics and leadership mindset.On this episode of Strata Stories, they unpack the must-track metrics that keep your practice profitable and growing.Paul and Sturdy dive into:1. The 7 most important metrics all clinics should track2. How to use metrics as leading indicators and feedback loops3. How many hours a week you should spend in the captain's seat4. Why you should look at your business like SOAP note5. And the importance of managing people and processes instead of managing metricsStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.

On this episode of Strata Stories, Paul talks with Jerry Durham, CEO of The Client Experience Company, to talk about one of the biggest hidden problems in private practice: broken benefit verification.They dive into:1. Why most clinics don’t need better tech—they need a better checklist2. How one front desk script fix solved 8 months of billing issues3. Why benefit verification should never rely on online lookups alone4. How poor internal workflows reinforce the idea that PTs are “lesser” providersStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

On this episode of Strata Stories, Paul sits down with Joseph Lowe, Founder of Pure PT Supply, to talk about one of the simplest ways to increase revenue without adding more visits.They get into:1. Why niche practices are perfectly positioned to win with retail2. How clinics lose thousands by not monetizing product referrals3. Why legacy brands undervalue PTs—despite their massive influence4. How on-site tools can improve HEP compliance and outcomesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com. 

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional, about in-depth examples of the financial gains therapists can achieve now by helping health systems save money.Paul and Dana discuss:1. How PTs can lead cost-saving efforts by partnering with hospitals2. Why RTM is under scrutiny—and how misuse is triggering payor audits3. How adopting a value-based care mindset can elevate your impact, income, and career pathConnect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note hello@stratapt.com.