Claim OwnershipThe Crossman Conversation: CEO Edition
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The Crossman Conversation CEO Edition spotlights powerful leaders in commercial real estate and the ideas shaping the future of the industry. Each episode dives into market trends while uncovering the insights that drive growth and innovation. Alongside exploring where the market is headed, guests share practical advice for college students and young professionals who are building their careers. These conversations offer wisdom for both seasoned executives and the next generation of leaders in commercial real estate.
104 Episodes
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In this CEO Edition of The Crossman Conversation, John Crossman sits down with Brian Heafey, Partner at PCCP, for a thoughtful discussion on career development and leadership in commercial real estate. Brian shares valuable advice for students and young professionals, including the importance of deciding whether you want a job or a long-term career, why physical presence in the office still matters, and the need to truly understand your clients—not just your deals. He also emphasizes leading with confidence while remaining humble as your career grows.
John Crossman sits with David Murphy, Vice Chairman at CBRE, for a CEO conversation focused on the evolving industrial real estate landscape. The discussion covers the rise of small bay industrial, sustained demand for larger industrial spaces, and practical advice for young professionals looking to build meaningful careers through education and industry engagement.
In this episode on the CEO Edition of The Crossman Conversation, John Crossman speaks with Joe Brady, CEO of LRG and one of the most respected leaders in commercial real estate. Joe discusses the principles behind effective leadership, lessons from his book Workshop, and why intentional growth is essential for young professionals looking to stand out and advance in their careers.
On this episode of The Crossman Conversation: CEO Edition, host John Crossman sits down with George Fryer—one of the most influential retail real estate capital investors in the United States. With a career defined by longevity, remarkable deal volume, and industry-shaping insight, Fryer shares lessons learned, strategies for success, and the mindset that’s kept him at the top of his field for decades.
To celebrate the 100th episode of The Crossman Conversation: CEO Edition, John Crossman welcomes Gar Herring, President & CEO of The MGHerring Group. With over 30 years of experience and more than 25 million square feet of retail developed, Gar shares his perspective on “Evergreen” malls , those rare retail centers that continue to thrive and evolve as anchors of successful communities. Drawing from his leadership in developing regional shopping centers across the U.S. and Mexico, Gar discusses what makes these malls resilient, how mixed-use strategies are shaping the future, and why retail remains a cornerstone of vibrant urban life. This episode is a masterclass in retail longevity, leadership, and vision.
In this episode of The Crossman Conversation: CEO Edition, John Crossman speaks with Stephanie D’Amico about the evolution of retail over the last two centuries and the powerful lessons it holds for leaders today. Stephanie shares advice for young professionals on the importance of showing up early, being present, and truly listening. She also emphasizes the value of finding mentors outside your immediate industry, offering fresh perspectives and guidance that can shape a successful career.
Blaine Strickland, author of the best-selling books Thrive and Adapt, returns to The Crossman Conversation: CEO Edition to share insights from his upcoming release, Evolve. This new book, paired with a course workbook is designed to help brokers develop the skills needed to transition into becoming buyers. Blaine’s work goes beyond sales tactics; it’s about reshaping how brokers think and grow as leaders. We recommend his books to every broker in the U.S. for their practical wisdom and transformative impact.
John Crossman sits down with Brian Finnegan of Brixmor Property Group to discuss how real estate leaders can make a real difference in their communities. Brian shares how Brixmor, with over 360 shopping centers, stays deeply connected to local neighborhoods while championing mental health and community relevance. He also offers advice to students: stay curious, ask questions, and keep learning every day.
John Crossman welcomes Lisa McNatt, Director of Market Analytics for CoStar Group in Orlando. With decades of experience in research and investment sales, Lisa provides data-driven insights into Central Florida’s retail real estate market. She highlights the power of analytics, the importance of relationships, and how understanding market trends shapes long-term success in commercial real estate.
In this CEO Edition of The Crossman Conversation, John Crossman sits down with Jeré Matheny, Vice President of Brokerage Services at First Capital Property Group, to discuss what it takes for Class A and B office buildings to stay competitive in today’s market. They explore how building owners must rethink the workplace experience, from the parking lot to the desk, to inspire teams to come in and do their best work. It’s not just about design; it’s about creating an environment that motivates and supports productivity. And it’s a hard conversation to have, because it’s tied to financials and feelings. To bring people back, the office must deliver a top-tier experience that’s worth the commute.
This week on The Crossman Conversation CEO Edition, host John Crossman welcomes Dr. Joshua Harris, Senior Vice President at CrossMarc Services and Executive Director of the Fordham Real Estate Institute, for a timely recap of the 2025 ICSC conference held in Orlando, Florida. As a leading real estate economist and strategist, Dr. Harris shares key insights from the event, offering expert analysis on the future of retail and commercial real estate. With over 20 years of experience and a Ph.D. in Finance, Harris brings a powerful blend of academic rigor and industry expertise to this Florida-focused episode.
On this episode of The Crossman Conversation: CEO Edition, host John Crossman sits down with David Harvey, President of Fairbourne Properties, for an in-depth discussion on leadership, strategy, and the evolving landscape of commercial real estate.
With over 30 years of experience and a track record of acquiring and redeveloping more than 20 million square feet of retail and office space valued at $2 billion, Harvey brings unmatched expertise in strategic acquisitions, asset repositioning, and investor relations. He shares insights into creating long-term value, building partnerships with institutional investors, and leading in a competitive market.
Listeners will also hear about Harvey’s career journey, his involvement with industry organizations like the Urban Land Institute and the International Council of Shopping Centers, and his perspective on the future of real estate investment.
Tune in for a candid and thoughtful conversation with one of the most respected leaders in the industry.
In this insightful episode of The Crossman Conversation: CEO Edition, host John Crossman sits down with David Bramble, a seasoned real estate executive, to explore the mindset and discipline required to thrive in the industry. David shares his philosophy on the importance of having command of the facts in every deal, and how meticulous preparation and strategic thinking are key drivers of success. Whether you're exploring a career in real estate or leading at the highest level, this conversation offers valuable lessons on leadership, integrity, and the art of deal-making.
In this episode of The Crossman Conversation: CEO Edition, architect and CEO Malcolm Jones shares his unique perspective on the real estate market, shaped by his design background. He also discusses his nonprofit work to promote careers in architecture and design within the Black community. A true visionary, Malcolm blends entrepreneurship, creativity, and purpose to inspire lasting impact.
In this CEO Edition of The Crossman Conversation, John Crossman is joined by Russ Cammack of RB Marks Construction—an expert in construction and a true leader in relationship-building. As an active force in NAIOP and CFCAR, Russ plays a key role in organizing events that drive business growth across the industry. From leading projects like the CrossMarc office build-out to mentoring others in the field, Russ shares insights on leadership, collaboration, and what it takes to build lasting success.
John Crossman welcomes Brad Peterson, Vice Chair at Colliers and a nationally recognized retail investment sales leader. In his career, Brad has closed over in transactions. In today's podcast, Brad brings wisdom and insights to anyone interested in this field, stemming from a track record that is simply unmatched.
In this episode of The Crossman Conversation: CEO Edition, John Crossman sits down with Rick Baldocchi, a leader at AVCON and one of the country’s go-to experts in airport design and infrastructure. Rick shares the fascinating story of how Orlando International Airport grew from a modest regional terminal to a major international hub — and how that transformation helped shape his three-decade career as an engineer.
From expanding airports across the nation to navigating complex logistics, safety protocols, and public infrastructure challenges, Rick dives deep into what it really takes to build an airport — not just runways and terminals, but collaboration with government officials, community stakeholders, and cross-functional teams.
He also shares impactful advice for young professionals: be curious, ask questions, and never stop learning. Whether you're interested in engineering, leadership, or just love a good behind-the-scenes story about how your airport works, this is an episode you don’t want to miss.
In this episode of The Crossman Conversation: CEO Edition, John Crossman is joined by Dr. Josh Harris—real estate economist, educator, and thought leader—for a wide-ranging discussion on today’s hottest real estate trends and how parents can best support their children through the challenges of college life. Dr. Harris offers expert commentary on the current state of the market, investment strategies to watch, and his personal perspective on parenting with purpose during the college years. Whether you're a real estate professional or a parent navigating the college journey, this episode delivers insight, encouragement, and practical advice.
In this episode of The Crossman Conversation: CEO Edition, John Crossman sits down with Dr. Greg Smersh, Professor of Real Estate at the University of South Florida. Dr. Smersh shares his expert perspective on the current state of the real estate market, emerging trends, and what aspiring professionals should be watching. He also offers practical, actionable advice for college students on how to stand out and build lasting careers in the real estate industry.
On this episode of The Crossman Conversation: CEO Edition, John sits down with Ashish Gupta—serial entrepreneur, former Apple exec, and founder of ScaleUpExec. Ashish shares proven strategies to help real estate leaders scale their businesses, boost team performance, and lead with clarity. Tune in for practical, growth-driven advice from a leader who’s transformed 20+ companies.
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As someone early in my career, the CEO Edition has been incredibly valuable. Hearing experienced leaders break down how they think, how they lead, and what they’ve learned along the way gives you a blueprint for where you want to go. John’s interviewing style makes every episode feel like a mini masterclass.