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In the Scale with Soul podcast, online business experts Carla Biesinger and Marissa liesen talk marketing, sales and strategy with the goal of helping online entrepreneurs succeed.
This podcast is for you if you are growing a digital course, coaching or online services business and you want to achieve abundance in your business through smart, tangible strategies.
AND, if you value your FREEDOM and want to scale your business with SOUL.
34 Episodes
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In this episode, Marissa and Carla talk all things Instagram, Reels, and content creation.HIGHLIGHTS:The BTS of Carla’s May Reels challenge: the goal, how it was set up, and what Carla regrets about doing it this wayThe backend funnel, and how Carla is using monetizing the challenge (even though it’s free)The number 1 rule about creating content to promote your paid offersReels vs Carousel posts - should you be doing both?RESOURCES + LINKS:Check out Manychat to start automating your lead gen ...
In this Episode, Carla is analyzing Marissa’s Instagram Reels to help her increase her reach and views.Tune in to learn:The 3 “non-negotiables” for ANY ReelReel aesthetics: what’s working and how to create your Reels in 3 simple stepsHooks vs Content: what comes first and how to optimize your creation processCarla’s number 1 Reel tip for increasing your engagement (and reach)2 easy and effective ways to leverage other peoples’ audience & drive traffic to your funnelRESOURCES + LINKS:Check...
In this episode, Marissa and Carla talk all things evergreen funnels and how to set up a system that can make you millions.HIGHLIGHTS:What a weekend of unplugging can do for you & massive breakthroughsHow to know if and when you should make tweaks to your launch funnelSmall tweaks to your funnel can make a big impactDriving traffic with both organic & adsWhat a good webinar conversion looks likeLaunch models vs. evergreen modelsRESOURCES & LINKS:WHAT YOU SHOULD KNOW:We are conside...
In this episode, Marissa helps Carla talk about scaling Carla’s Passive Income Accelerator program and map out her Instagram content pillars and strategy to market it.HIGHLIGHTS:Instagram trends vs marketing your offers in a way that feels authentic to youHow to structure your program (and pricing) to fit your lifestyleStrategies to turn a close proximity program into a DIY courseHow to let go of your fear of underdelivering as you’re starting to serve more clientsRESOURCES + LINKS:Watch the ...
In this episode, Marissa and Carla chat about how to increase your income with passive income strategies (that don’t require so much of you!), tactics for marketing these types of products so that it does stay passive, and the right and wrong for how to incorporate a webinar into your marketing funnel.HIGHLIGHTS:Passive income strategies to infuse into your overall business model & offer planThe 3 things to focus on in marketing when you want it to require less of youFunnel strategies to ...
In this episode, Marissa and Carla chat about how and when to outsource support in her business and strategies for ensuring you are focusing your time and energy on the most impactful areas (for both business and life!)HIGHLIGHTS:How to know what you should outsource in your business and what you should do yourself.An exercise to help you determine your capacity against your offers and where and when you need to bring in support.How to identify where you should be focusing your time based on ...
Welcome to the second season of the Scale With Soul Podcast!Tune in to meet business coach Marissa Liesen and learn what got her started on her entrepreneurial journey and why she feels so passionate about helping other entrepreneurs scale their businesses in alignment - and most importantly with freedom, joy, and impact at the forefront.FOLLOW:@marissaliesen@carlabiesinger
There’s no doubt that the coaching/online course industry has shifted BIG times in 2023.Many business owners struggled with sales - even some of the big names in the industry saw record-breaking dibs in $$$.How is this going to develop in 2024?Tune in and discover the 5 trends Annika and Carla are forecasting for 2024:what’s shiftingwhat customers want MORE ofwhat’s no longer working…and so much more!Get Carla’s 22 FREE strategies for generating your NEXT sale online: https://go.carlabiesinge...
In this episode, Annika coaches Carla to look back at the highs and lows of 2023. She considers what shifts she made in her business, what worked well, and where she could have done things differently.Carla’s guiding word for the year was to “SERVE” - and she looks at how well she achieved that.The reflections that you will learn about in this episode include: - The importance of connection in client delivery, and how this can boost your satisfaction and impact - What to think...
In this episode, Carla is planning a series of in-person VIP coaching days for women who want to create passive income in their businesses. On today’s call Annika and Carla work through:What the client result will be, and what type of content to includeWhat the ‘vibe’ of the events will be and how do we want the clients to feelHow to get the right balance of profitability and client experienceYou’ll learn the key things to think through if you are planning your in-person event!To find out mor...
In this episode, Annika and Carla share what they’ve been doing in their businesses to decrease costs and increase profitability.Tune in to learn:Why it may be time for a Teck stock takeWhat roles we‘re investing in in our teamsWhy “scaling” isn’t necessarily about hitting 6- or 7-figuresAnd so much more!Check out Thrivecart (payment processor + course hosting platform): Thrivecart: https://carla-biesinger--checkout.thrivecart.com/thrivecart-standard-account/Get on the waitlist for the Scale ...
This week Annika is in the middle of launching a brand new offering and she’s looking at how best to convert the 1000 people in the funnel into dreamy clients. Carla offers some great launch strategies which include:Keep track of who is ‘clicking through’ so you can target the most engaged leadsReaching out to the hottest leads in the Instagram DMs and getting to know themOffering sales calls to people who needs that little bit of extra supportWe also discuss a strategy for turning the free m...
In this episode, Annika helps Carla create a game plan for how to increase her conversions from her Passive Income Accelerator funnel.Tune in to learn:What you should be paying attention to BEFORE making any changes to your funnelThe easiest way to tweak an automated webinar funnel (that doesn’t require you to redo your webinar)Whether you should mention the price of a high ticket offer on the webinar (or in the sales call)How to combine paid and organic marketing strategies to generate leads...
This week Annika is coaching Carla on how she can get into more of a flow in her content creation - and use less energy creating new social media posts.In this episode you’ll learn:How you can use ’retargeting ads’ to show your best content to new leads - removing the need to constantly create new materialThe categories you need to have in your ‘content framework’ so you are never stuck on what to postWhy hiring a copywriter might be the next step for you to step into the role of CEO of your ...
In this episode, Carla coaches Annika on her upcoming launch of Sacred Growth. Tune in to learn:How to structure different bonuses in order to increase conversions and cash flowLaunch email strategy: how many emails should you send to achieve your launch goals?Email best practices and content ideas for higher sign-upsWant to scale your business in 2024? Get on the waitlist for the Scale with Soul Mastermind:https://airtable.com/appz0efmzToZ5VYUZ/shrjnSBI2CIS0hv4UGet Carla’s FREE training on h...
Ever wanted to launch a high-ticket coaching offer? Want to give clients a powerful VIP experience?In this episode, you’ll get the behind-the-scenes scoop on how Carla and Annika plan their Mastermind and luxury retreat.You’ll find out how they:Agree on the client experience they want to create (a yummy one!)Plan out the timelines for the program and launchDesign a light-touch marketing strategy for their most VIP clientsAre you interested in going deep with Annika and Carla at their retreat?...
In this episode, Carla coaches Annika on how to scale her existing webinar funnel.Currently, Annika is testing a mix of live and automated webinars and is offering sales calls. Tune in to learn: - Whether (and at what price point) you *should* be offering sales calls - How to structure a webinar if you want to pitch and sell directly in the training (instead of offering sales calls) - What’s working TODAY (live vs automated webinars) - How to scale your course/program webinar funnel without Y...
What is the journey that your customer goes on with you over a longer period of time - from beginner to mastery?In this episode, Annika coaches Carla on her customer pathway - looking at how her clients progress and grow over time through different programs.Tune in to get the inside scoop on:How to create programs for clients at different levels and price pointsWhat kind of support do clients need at different times in their journeyHow to manage multiple funnels inside your business Get ...
In this episode, Carla and Annika discuss their ideas and plans for a VIP retreat they are designing as part of their upcoming business mastermind. They look at what kind of impact they want to have on their clients and how the retreat could support it. Tune in to find out how to plan your first retreat, looking at logistics, vibe, and the transformation you want to create. Get Carla’s 22 FREE strategies for generating your NEXT sale online:https://go.carlabiesinger.com/22-podcast/ Get ...
In this episode, Annika and Carla discuss how to potentially evolve Carla’s Passive Income Accelerator. After running the program for almost a year, Carla realizes how her IDEAL client may be at a slightly different point than she initially thought and is considering changing the structure of the program to help her clients get better results.You’ll learn:What to consider in terms of changing the actual program’s content and lengthWhat to change in the “front end” of the funnel to attract “be...
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