Claim OwnershipTHE ECOMMERCE EDGE Podcast with Jason Greenwood
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© Jason Greenwood
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
645 Episodes
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📦 Hemang is the Sr. Manager - Product Management (AI) at LG Electronics North America - https://www.lg.com/us📦 LG is one of the most well known technical product manufacturers in the world📦 LG is also grappling with AI, as all manufacturers and distributors are📦 In this episode, Jason & Hemang discuss how manufacturers can combine a product management mindset with AI to help improve their digital commerce experience for everyoneEnjoy!
🎓 In the special edition of Mentoring Moments, Jason guests on the Vserve Podcast - https://vservesolution.com🎓 Episode originally published on December 15th, 2025 on the Vserve YouTube channel - https://www.youtube.com/watch?v=_Km5ZgKidAM🎓 What we cover:✅ Why OMS, WMS & ERP breaks happen in mid-market brands✅ The top signs your operations can’t scale with demand✅ How AI is reshaping ecommerce workflows (beyond hype)✅ Why foundational data issues block digital transformation✅ The mindset shift leaders must make to adopt automation✅ What B2B & D2C brands get wrong about platform selection✅ How to prepare your tech stack for 2026 and beyondEnjoy!
💡 Todd is the Founder & CEO of Innovaas, the creator of Flowforge - https://flowforge.innovaas.co💡 Flowforge is Your brain, multiplied. Your expertise, encoded and working while you sleep💡 Flowforge captures your methodology, frameworks, and interviewing instincts — FlowForge runs them at scale across every engagement💡 Flowforge is for solo consultants, boutiques and advisory practices💡 Flowforge automates every step of the Discovery process with AI - combined with your own secret sauce to make the customer experience superior💡 In this episode Jason & Todd discuss how the emergence of AI + Human experience & expertise can create Discovery systems that enhance the process for all stakeholdersEnjoy!
📦 Jack is the VP, Digital Product at Radwell International - https://www.radwell.com📦 Radwell, established in 1979, is a global leader in industrial automation solutions, providing new, never-used, refurbished, obsolete, and hard-to-find automation, industrial, electrical, and MRO components to businesses of all sizes📦 Radwell has direct partnerships with 450+ manufacturers worldwide ensure access to OEM products and expedited shipping to 100+ countries helps minimize customer downtime, while expert repairs and eProcurement options further optimize operations📦 Radwell also provides obsolete and hard-to-find equipment, on-site services and expert repair capabilities📦 In this episode, Jason & Jack discuss how far the distribution industry has progressed over the last 25+ years and how the best distributors provide significant value add services beyond the products they sell and boxes they shipEnjoy!
🎓 Jason is the Owner & Commercial Director of DMF Group - https://dmf-group.co.uk🎓 DMF Group blends creativity and intelligence to grow businesses through Marketing and AI🎓 Jason was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Valentina is the Co-Founder & CEO of Nauta - https://www.getnauta.com💡 Nauta is the AI-Native Operating System For Global Supply Chains💡 Nauta connects, predicts, and automates every system unifying fragmented information into a single intelligent network that delivers SKU-level insights for real-time decisions in global trade💡 Nauta makes an operator’s own data actionable - orchestrating insights across every email, document, and partner. In logistics, every container tells a story and no two journeys are alike meaning the volume of data grows every hour of the day💡 With the predictive intelligence delivered by Nauta, operators benefit from insights into ongoing operations enabling them to capitalize on trends and opportunities while staying ahead of - and mitigating - risks and penalties💡 In this episode Jason & Valentina discuss how fragmented & diffuse international freight and logistics data can make knowing where your goods are at any given time an almost impossible task without tools LIKE Nauta that are custom designed for the jobEnjoy!
📦 Ralph is the CEO of ERP.aero - https://erp.aero📦 ERP.aero is a cloud platform specially designed to provide aerospace manufacturers, suppliers, and MRO organizations with integrated ERP / CRM software to manage purchasing, lease, exchange, repair, and sales of aircraft parts📦 ERP.aero provides fully-integrated control and visibility within and across an enterprise, enabling significant improvements in efficiency, productivity, and financial performance📦 ERP.aero is capable of integrating with leading A/C Parts marketplaces: ILS, AeroExchange, PartsBase, and others📦 In this episode, Jason & Ralph discuss the unique B2B commerce needs of the aviation industry and how 'vertical SaaS' is really the only way to effectively solve for these use casesEnjoy!
🎓 Jordan is the Head of Email, Retention and CRO at Pilothouse Digital - https://www.pilothouse.co🎓 Pilothouse helps brands overcome growth plateaus, scale new channels, and drive results — by turning creative learnings into smarter media buys, media results into testable hypotheses, and insights into strategic growth movements🎓 Jordan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Jevon is the Co-Founder & CEO of Keeyu - https://www.keeyu.com💡 Keeyu Turns Your CX Team from Reactive Firefighters into Proactive Problem-Solvers💡 Keeyu gives your team real-time visibility across every order, so they can resolve issues before they become tickets💡 Keeyu provides proactive eCommerce operations powered by the Keeyu AI Agent💡 Keeyu helps brands detect and fix post-purchase ops issues before customers ask, “Where is my order?” - so, online shoppers get what they want, on time, as promised💡 In this episode Jason & Jevon discuss how to scale eCommerce operations by turning typical reactive issues into proactive empathic onesEnjoy!
📦 Amy is the VP of Customer Experience, Transend Auto Tech, NexaMotion Group - https://www.nexamotiongroup.com📦 NexaMotion Group is a dynamic organization in the automotive aftermarket, uniting a diverse family of brands including Transtar Aftermarket Solutions, Arch Auto Parts, C&M Auto Parts, PPi Automotive, City Auto Supply, 4M Parts Warehouse, Transend Auto Tech, Pro-King Automotive Products and Recon📦 NexaMotion Group is driven by its mission to simplify complex vehicle repair to keep the world moving📦 NexaMotion Group focuses on delivering efficient distribution and seamless online ordering solutions📦 In this episode, Jason & Amy discuss the unique challenges and opportunities in the Auto Distribution space today - including AI solutions to help with fitment and customer service dutiesEnjoy!
🎓 Tony (Coach Tony) is the Founder & CEO of Egel Loc - https://egelloc.com🎓 Egel Loc is on a mission to make college admissions accessible to everyone🎓 Tony was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Manish is the Founder & CEO of Cahoot - https://www.cahoot.ai💡 Cahoot is a peer-to-peer logistics platform💡 Cahoot = Fulfillment. Shipping. Returns. All in One.💡 Cahoot is not just another post-purchase platform - they’re a movement💡 Cahoot is built on peer-to-peer power, AI precision, and profit-first thinking💡 In this episode Jason & Manish discuss how peer-to-peer logistics is changing the game for eCommerce & Omni-channel merchantsEnjoy!
📦 Ryan is the Senior Manager - Ecommerce Search and Findability at Ferguson - https://www.ferguson.com📦 Since 1953, Ferguson has been a leading source of quality supplies for a variety of industries 📦 Ferguson is part of Ferguson Enterprises Inc., which has sales of $30.8 billion (FY’25) and approximately 35,000 associates across 1,700 locations and serves customers in all 50 states, Canada, Puerto Rico, Mexico and the Caribbean📦 Ferguson is the largest value-added distributor serving the water and air specialized professional in the $340B residential and non-residential North American construction market📦 Ferguson distributes building products in categories as diverse as: plumbing, HVAC, appliances, and lighting to PVF, water and wastewater solutions, and more📦 In this episode, Jason & Ryan discuss the product 'search and find' challenge on large scale distribution websites and how to solve for this challenge with a search experience that is second to noneEnjoy!
🎓 Dennis is the Founder & Managing Director of Tidal Commerce - https://www.tidalcommerce.ca🎓 Tidal is a specialist 'Unified Commerce' digital agency based in Ontario, Canada helping merchants build and manage their digital store infrastructure, optimize customer experience, and convert traffic to sales more efficiently🎓 Dennis was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Joseph is the Founder & CEO of Connex - https://connexecommerce.com💡 Connex is an eCommerce iPaaS platform specialist vendor💡 Connex helps brands integrate both their internal systems (ERP, CRM, accounting & payment systems) as well as sync with 3rd party sales channels (marketplaces, social channels etc)💡 Connex has been helping brands smartly connect their systems together for over 16 years💡 In this episode Jason & Joseph discuss how all modern eCommerce experiences require extensive system integrations to create a seamless journey for customersEnjoy!
📦 Yahya is the Co-Founder of Sticker - https://www.usesticker.com📦 Sticker is THE commerce layer for vertical SaaS platforms📦 Think of Sticker as an eCommerce marketplace that is embedded in vertical SaaS software📦 Sticker is helping embed commerce everywhere!📦 In this episode, Jason & Yahya discuss how a new type of commerce model was born - commerce in vertical SaaS solutions!Enjoy!
🎓 Sharon is the Founder of & Inventory Optimization Strategist at Inventory Optimization Pro - https://inventoryoptimization.pro🎓 Inventory Optimization Pro is a strategic inventory optimization advisory firm that specializes in helping CFOs and business owners when decisions must hold up under pressure, not just look right on paper🎓 Sharon was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Vera is the Chief Operating Officer at Flowwow - https://flowwow.com💡 Flowwow is THE marketplace for local artisans in the EMEA region💡 Flowwow is a global marketplace that operates in 1500+ cities around the world💡 Flowwow is home to more than 18,000+ local shops, from the best quality flowers and pastry shops, handmade & vintage jewellery stores to farm shops, local clothing brands, and other unique items💡 In this episode Jason & Vera discuss what it takes to build out a new marketplace to rival the likes of Amazon and Etsy in your local marketsEnjoy!
📦 Sam is the Chief Digital Strategy Officer at Midland Industries - https://www.midlandindustries.com📦 Midland is a family of industrial distribution companies working together to deliver customer-driven solutions, smart technology, & deep product selection📦 Sam has been working in senior eCommerce and Digital roles within B2B distribution & B2B marketplaces for many years and is renowned for her leadership, empathy and creativity📦 In this episode, Jason & Sam discuss the myriad ways people can enter, grow and thrive in their B2B eCommerce careerEnjoy!
🎓 In this special episode of THE ECOMMERCE EDGE Podcast - Jason guests on The Creator Journeys Podcast with Adam Kitchen🎓 This episode originally aired March 6th, 2025 on Adam's channel - https://www.youtube.com/watch?v=UjJ2N3fRRrE---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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