Claim OwnershipTHE ECOMMERCE EDGE Podcast with Jason Greenwood
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© Jason Greenwood
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
662 Episodes
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💡 Stephanie is the Director of Business Development, ANZ + SEA at TransPerfect - https://www.transperfect.com💡 TransPerfect helps brands reach their audience with impactful in-language experiences that drive results💡 TransPerfect guides brands from planning through execution to measurement, combining services, technology, consulting, and industry expertise💡 TransPerfect can work with any business - no matter the region, country, or audience💡 TransPerfect provides Global Content Solutions for Retail & eCommerce with localized content capabilities in over 200 languages💡 In this episode Jason & Stephanie discuss how critical it is to localize your content, even if you only operate in one region or marketEnjoy!
📦 Stacy is the VP, Global Digital Commerce at SureWerx - https://surewerx.com📦 SureWerx is a leading manufacturer & supplier of professional tool, equipment and safety products for workers📦 SureWerx markets its products globally under the JET®, Strongarm®, ITC®, STARTECH®, Pioneer®, Ranpro®, PeakWorks®, Jackson Safety®, Sellstrom®, American Forge & Foundry®, PeakWorks®, Sellstrom®, FSI (featuring Avenger & Nautilus), K1®, Due North® MegaComfort, Neos, and ADA Solutions brands📦 SureWerx offers access to its brands through its partner distributor network servicing the industrial, construction, safety, and automotive aftermarket in North America & Europe📦 In this episode, Jason & Stacy discuss her journey from retail to B2B and how others can take advantage of the same opportunityEnjoy!
🎓 Carrington is the Founder of Prospect Street Studio - https://www.prospectstreetstudio.com🎓 Prospect Street gives eCommerce brands product photography, rooted in strategy, built for sales🎓 Carrington was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Chris is the Founder of AdIQ - https://www.adiq.ai💡 AdIQ helps brands Generate Winning Static Ads In Seconds With AI💡 AdIQ leverages proven creative frameworks to scale DTC performance instantly💡 AdIQ turns simple text prompts into high-converting static assets using the AdIQ creative intelligence engine.💡 AdIQ is an AI-powered platform designed to help brands scale their creative output to optimize campaign performance using their Optimize, Improve & Accelerate modules💡 In this episode Jason & Chris discuss how creative intelligence & insights are often the missing pieces for ultimate digital ad performanceEnjoy!
📦 Chris is the Co-Founder of Surpass Solutions - https://surpass.biz📦 Surpass provides fully managed Agentic EDI, Integrated & Automated📦 Surpass offers cutting-edge data solutions that go beyond traditional electronic data interchange (EDI) approaches 📦 Surpass makes EDI EASY for manufacturers and distributors that are looking for an end-to-end white glove solution📦 In this episode, Jason & Chris discuss how and why EDI is still a mainstay of B2B transactions and how/why it is being modernized and disrupted by Agentic AIEnjoy!
🎓 Shamir is the Co-Founder, Managing Director & Chief Strategist at Smart Panda Labs - https://smartpandalabs.com🎓 Smart Panda Labs helps legacy B2C enterprises create post-click experiences that turn browsers into buyers and customers into fans🎓 Shamir was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Tom is the CEO of L3NS AI - https://www.l3ns.ai💡 L3NS AI is an AI Marketing Co-Pilot that helps SaaS vendors get more customers on Auto-Pilot💡 L3NS AI also helps eCommerce and info product merchants sell more, faster, using the best playbooks from some of the best marketers in the world💡 L3NS AI helps marketers save +100h/week on Ads, Influencers, Content & more!💡 L3NS AI is the ultimate AI Product Marketing engine💡 In this episode Jason & Tom discuss how AI has democratized access to the best digital marketing strategies and as a result, why brands must differentiate like never beforeEnjoy!
📦 David is the CEO of Trade Hounds - https://www.tradehounds.com📦 Trade Hounds is America's largest community for the skilled trades📦 Trade Hounds is a marketplace with over 450,000 tradespeople listed on the free Trade Hounds app📦 Trade Hounds showcases their craft, compares their pay, and finds products at nearby supply houses📦 Trade Hounds combines an industry specific social app with a marketplace for customer's to find a local tradesperson📦 In this episode, Jason & David discuss how Trade Hounds managed to create a nexus for the trades where community comes first, then businessEnjoy!
🎓 Andrene is the Retail Media Manager, North America for FGF Brands - https://www.fgfbrands.com🎓 FGF is a global house of FMCG brands that service the Retail, Grocery & Foodservice industries🎓 Andrene was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Kyle is the Co-Founder & CEO of TxtCart - https://txtcart.ai💡 TxtCart is an AI native SMS Marketing platform💡 TxtCart turns Text conversations into profitable customer experiences.💡 TxtCart sends human-like texts with 45% reply rates & 30% conversion rates💡 The TxtCart AI sales agent makes you money while you sleep💡 TxtCart uses AI trained on your brand, voice and knowledge base💡 In this episode Jason & Kyle reveal the crazy huge Text/SMS based revenue opportunity MOST brands are still ignoring, why and how to fix itEnjoy!
📦 Derek is the Co-Founder & CEO and Sam is the Co-Founder & CTO of Kaavio - https://www.kaavio.ai📦 Kaavio is an AI first, auto-enrichment platform for product data targeted specifically at manufacturers & distributors📦 Kaavio turns product complexity into commercial clarity📦 Kaavio helps B2B suppliers go from "price list" to "market ready content" in seconds📦 In this episode, Jason, Derek & Sam discuss the challenges modern B2B's face around product content collection, standardization, publishing and syndication and how Kaavio uniquely assists suppliers with these functionsEnjoy!
🎓 Sid is the Founder of Refound - https://refoundai.com🎓 Every major platform shift rewards companies that rebuild around it and AI is no different - Refound helps businesses refound with AI at their core🎓 Sid was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Tiago is the Co-Founder & CEO of Fullvenue & Clustie - https://lp.clustie.ai💡 Clustie finds customers most likely to convert and syncs those audiences to Meta Ads — lower CPA and higher ROAS, built for all expertise levels💡 Clustie leverages Fullvenue audience intelligence across all your Shopify data💡 Fullvenue is AI Marketing for Growth & Retention which helps attract top-tier customers on a smaller budget, increase retention and push every order's value higher💡 In this episode Jason & Tiago discuss why 'Audience Intelligence' needs to be a specialist capability & practice in any eCommerce businessEnjoy!
📦 Benj is the Founder & CEO of Proton AI - https://www.proton.ai📦 Proton is a purpose built CRM for modern distribution businesses📦 Proton helps distributors grow 2.6x faster with the AI-powered CRM built for them📦 Proton converts sales reps from reactive order-takers into proactive, growth-driving sellers📦 Proton is the first CRM built for distributors that uses data to tell reps who to call, what to sell, and when to follow up📦 In this episode, Jason & Benj discuss why Proton was bult and what challenges it uniquely solves for the distribution industryEnjoy!
🎓 Johnny is a long time digital expert and has grown brands and teams within large scale B2B, B2C, DTC & Marketplace operations🎓 He has also written a book called: Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be - available on Amazon 🎓 Johnny was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!---🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Matthew is the CEO of Ultra Commerce - https://ultracommerce.co💡 Ultra Commerce sprang out of a hosting company that was used to building commerce infrastructure at scale💡 Ultra Commerce is a modular, Omni-Commerce platform for B2C, DTC & B2B merchants💡 Via in-house developed & acquired technology, Ultra Commerce now offers the commerce storefront, PIM, Search, OMS, Channel Management, Marketplace and B2B features all under one technical roof💡 In this episode Jason & Matthew discuss how and why Ultra set out to do things differently in the world of eCommerce platformsEnjoy!
📦 Beth is the CEO of TradeCentric - https://tradecentric.com📦 TradeCentric is a B2B PunchOut Catalog integration & enablement platform📦 TradeCentric provides eProcurement integrations that are intelligent, intentional, and built to power results in the new era of B2B growth📦 TradeCentric’s PunchOut solution enables buyers to shop directly from a supplier’s eCommerce store within their internal purchasing system📦 In this episode, Jason & Beth discuss how and why PunchOut and eProcurement are here to stay - even as AI & Agentic Commerce become commonEnjoy!
📦 Hemang is the Sr. Manager - Product Management (AI) at LG Electronics North America - https://www.lg.com/us📦 LG is one of the most well known technical product manufacturers in the world📦 LG is also grappling with AI, as all manufacturers and distributors are📦 In this episode, Jason & Hemang discuss how manufacturers can combine a product management mindset with AI to help improve their digital commerce experience for everyoneEnjoy!
🎓 In the special edition of Mentoring Moments, Jason guests on the Vserve Podcast - https://vservesolution.com🎓 Episode originally published on December 15th, 2025 on the Vserve YouTube channel - https://www.youtube.com/watch?v=_Km5ZgKidAM🎓 What we cover:✅ Why OMS, WMS & ERP breaks happen in mid-market brands✅ The top signs your operations can’t scale with demand✅ How AI is reshaping ecommerce workflows (beyond hype)✅ Why foundational data issues block digital transformation✅ The mindset shift leaders must make to adopt automation✅ What B2B & D2C brands get wrong about platform selection✅ How to prepare your tech stack for 2026 and beyondEnjoy!
💡 Todd is the Founder & CEO of Innovaas, the creator of Flowforge - https://flowforge.innovaas.co💡 Flowforge is Your brain, multiplied. Your expertise, encoded and working while you sleep💡 Flowforge captures your methodology, frameworks, and interviewing instincts — FlowForge runs them at scale across every engagement💡 Flowforge is for solo consultants, boutiques and advisory practices💡 Flowforge automates every step of the Discovery process with AI - combined with your own secret sauce to make the customer experience superior💡 In this episode Jason & Todd discuss how the emergence of AI + Human experience & expertise can create Discovery systems that enhance the process for all stakeholdersEnjoy!
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