Beyond The Bio

Sammie Ellard-King once had £24,000 in credit card debt. Today his content has been viewed more than a billion times.In his twenties, Sammie had no financial education to fall back on, so he taught himself everything he could about money and paid off the entire amount in just 18 months.That experience led him to launch Up the Gains, a platform dedicated to helping Britain get financially fit with practical, no-nonsense advice people can use.Today Sammie reaches more than 430,000 followers, hosts the Money Gains Podcast and is building his next venture, the AI-powered Gains App.In this episode we talk about:• Turning personal challenges into a powerful personal brand• Building a business through content and education• Lessons from raising investment as a first-time tech founder• How AI could change the future of personal financeA conversation about money, mission and building influence through content.Connect with Sammie: Listen to The Money Gains Podcast: https://open.spotify.com/show/0J4H8RINrvtG2hoYktpoNOVisit Up the Gains: https://upthegains.co.uk/

This week on Beyond the Bio, I’m joined by Niall Ratcliffe, CEO of Noticed, one of the fastest growing B2B marketing agencies in the UK.Niall started the business with his brother in 2022 from a spare room with just £18. A couple of years later, they’re working with major organisations including the NHS, Jane App and SaleCycle, as well as brands like Ocean Beach and Dr Will’s. In this episode, we get into what’s working on LinkedIn right now and why it’s become one of the biggest opportunities in B2B.We talk about what’s changed on the platform, what the smartest companies are doing behind the scenes and why building trust is outperforming paid ads for many founders and leaders.Niall shares a practical view on how to use LinkedIn to generate real pipeline, not just likes and visibility.In this episode, we cover:What high performing B2B brands are doing differentlyWhy you don’t need a huge following to make it workHow to build trust that converts into real businessThe key things to focus on if you want to generate leadsConnect with Niall:LinkedIn: linkedin.com/in/niall-ratcliffeConnect with Sophie:  LinkedIn: linkedin.com/in/sophie-milliken      Instagram: @moja_sophie      …      Want to be a guest on Beyond the Bio?                     Do you have interesting ideas to share about how to raise your profile? We want to hear from you!                      Fill out the submission form here: https://www.sophiemilliken.co.uk/btb              ...                This podcast is brought to you by Moja.                Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                   See how your profile is currently performing: https://mym-btb.scoreapp.com/     

From performing under the big top to building a business through franchising. This week on Beyond the Bio, I’m joined by Jess Wesson, a franchise consultant with a very unconventional start. We talk about her journey from circus performer to franchising, what it takes to pivot industries and how to turn transferable skills into real opportunities. Jess also shares why strong foundations matter before you scale and what to consider if franchising is part of your growth plan. In this episode, we cover: Transitioning from a completely different career into business How to identify and use your transferable skills What most people get wrong about franchising Why foundations come before scale How to know if franchising is right for you Connect with Jess: Instagram: instagram.com/fabulousfranchisor Website: jessicawesson.co.uk Connect with Sophie:  LinkedIn: linkedin.com/in/sophie-milliken      Instagram: @moja_sophie      …      Want to be a guest on Beyond the Bio?                     Do you have interesting ideas to share about how to raise your profile? We want to hear from you!                      Fill out the submission form here: https://www.sophiemilliken.co.uk/btb              ...                This podcast is brought to you by Moja.                Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                   See how your profile is currently performing: https://mym-btb.scoreapp.com/     

138: One Core Skill for Lead Gen with Daisy Ferns This week on Beyond the Bio, I’m joined by Daisy Ferns, business owner and expert in conversation-led lead generation. We chat about the one core skill that drives consistent leads and sales, how Daisy has built multiple six figure businesses without relying on ads or a huge audience and why real conversations outperform polished marketing every time. Daisy also shares how to make sales feel human rather than transactional, why follow up should be about serving not selling and how to create a predictable pipeline by focusing on connection, consistency and genuinely listening to your audience. Let’s get stuck in. Connect with Daisy: Facebook: www.facebook.com/daisy.m.ferns Instagram: www.instagram.com/iamdaisyferns/ Website: https://info.daisyferns.co.uk/ Connect with Sophie Milliken: LinkedIn: linkedin.com/in/sophie-milliken     Instagram: @moja_sophie     …     Want to be a guest on Beyond the Bio?                   Do you have interesting ideas to share about how to raise your profile? We want to hear from you!                    Fill out the submission form here: https://www.sophiemilliken.co.uk/btb             ...               This podcast is brought to you by Moja.               Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                  See how your profile is currently performing: https://mym-btb.scoreapp.com/           

Sophie Jane Lee helps founders find and use their voice. A journalist, brand storytelling expert and founder of Electric Peach, Sophie works with leaders and entrepreneurs to help them tell better stories and connect more powerfully with their audiences. She is also the author of Beyond Palatable: A Manifesto for Unapologetic Women, a call for women to show up honestly, speak openly and take up space. In this episode we discuss: • The storytelling mistakes founders often make • How to use your voice as one of your most powerful business assets • Sharing stories that genuinely connect with audiences • Why women should take up space and become the main characters in their own lives A conversation about storytelling, voice and showing up unapologetically. Connect with Sophie Jane Lee: LinkedIn: https://www.linkedin.com/in/sophieturton/ Buy Sophie’s Book: www.beyondpalatable.com Check out B1G1: www.b1g1.com Connect with Sophie Milliken: LinkedIn: linkedin.com/in/sophie-milliken     Instagram: @moja_sophie     …     Want to be a guest on Beyond the Bio?                   Do you have interesting ideas to share about how to raise your profile? We want to hear from you!                    Fill out the submission form here: https://www.sophiemilliken.co.uk/btb             ...               This podcast is brought to you by Moja.               Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                  See how your profile is currently performing: https://mym-btb.scoreapp.com/           

This week on Beyond the Bio, I’m joined by North East based aviation entrepreneur James Moon. We chat about his journey building multiple businesses across business aviation and commercial aircraft trading and how he has established a strong profile in a highly specialised global industry. James shares how he secured coverage on Sky News, the Daily Mail and other national and international publications despite having no formal background in marketing. Plus - listen to hear about the legendary Hollywood name James has worked with… Connect with James: Website: https://moonjetgroup.com LinkedIn: https://www.linkedin.com/in/james-moon-b0328476 Connect with Sophie:    LinkedIn: linkedin.com/in/sophie-milliken    Instagram: @moja_sophie    …    Want to be a guest on Beyond the Bio?                 Do you have interesting ideas to share about how to raise your profile? We want to hear from you!                  Fill out the submission form here: https://www.sophiemilliken.co.uk/btb            ...              This podcast is brought to you by Moja.              Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                 See how your profile is currently performing: https://mym-btb.scoreapp.com/     

This week on Beyond the Bio, I’m joined by Naomi Rose, content marketing strategist and bakery founder. We chat about her journey from 9 to 5 employment to building a thriving bakery, how she created a loyal community around her brand and why authenticity sits at the heart of everything she shares online. Naomi opens up about navigating the pandemic, the impact of world events on her business and the realities of using social media to connect with customers in a way that resonates. Let’s get stuck in. Connect with Naomi: Website: naomicrose.co Instagram: www.instagram.com/iamnaomicrose Connect with Sophie:    LinkedIn: linkedin.com/in/sophie-milliken    Instagram: @moja_sophie    …        Want to be a guest on Beyond the Bio?                 Do you have interesting ideas to share about how to raise your profile? We want to hear from you!                  Fill out the submission form here: https://www.sophiemilliken.co.uk/btb            ...              This podcast is brought to you by Moja.              Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                 See how your profile is currently performing: https://mym-btb.scoreapp.com/          

This week, I’m joined by digital marketer and entrepreneur Gavin Bell. We chat about why showing up on video matters more than ever, how Gavin went from feeling nervous on camera to setting himself the challenge of creating 100 videos and how video has since become one of his biggest strengths. Gavin also shares how video played a key role in building Yatter, why he chose to step back from being so visible as he prepared to sell the business and the practical systems he uses to stay consistent, including journalling and a simple Tuesday planning routine to batch his content. Let’s get stuck in. Connect with Gavin: Website: https://mrgavinbell.com/ LinkedIn: https://www.linkedin.com/in/mrgavinbell Instagram: https://www.instagram.com/mrgavinbell Connect with Sophie:   LinkedIn: linkedin.com/in/sophie-milliken   Instagram: @moja_sophie   …      Want to be a guest on Beyond the Bio?               Do you have interesting ideas to share about how to raise your profile? We want to hear from you!                Fill out the submission form here: https://www.sophiemilliken.co.uk/btb           ...           This podcast is brought to you by Moja.             Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                See how your profile is currently performing: https://mym-btb.scoreapp.com/         

This week on Beyond the Bio, I’m joined by Sophie Foote, entrepreneur, property investor and mentor with one of the boldest origin stories you’ll hear. We chat about how she bought a beach in Indonesia and built a thriving scuba diving resort from scratch, before selling the business and pivoting back to the UK to focus on property investment and helping families build financial freedom. Sophie also shares honest reflections on personal branding, facing criticism in a noisy industry, establishing authority through media and visibility and why another pivot may already be on the horizon. Let’s get stuck in. Connect with Sophie Foote: Instagram: https://www.instagram.com/sophie_coachbythebeach LinkedIn: https://www.linkedin.com/in/sophie-foote Connect with Sophie Milliken:  LinkedIn: linkedin.com/in/sophie-milliken  Instagram: @moja_sophie  …    Want to be a guest on Beyond the Bio?             Do you have interesting ideas to share about how to raise your profile? We want to hear from you!              Fill out the submission form here: https://www.sophiemilliken.co.uk/btb          ...             This podcast is brought to you by Moja.            Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.               See how your profile is currently performing: https://mym-btb.scoreapp.com/        

This week I’m joined by Urmi Hossain, self-published author and finance professional. We chat about building a personal brand alongside a full-time job, why personal branding really matters in the corporate world and the practical steps Urmi took to establish hers without burning out. Urmi also shares the impact of her book, common personal branding mistakes she sees time and time again, and why consistency - and embracing who you are - makes all the difference. Let’s get stuck in. Connect with Urmi: LinkedIn: https://www.linkedin.com/in/urmihossain/ YouTube: https://www.youtube.com/channel/UCZoiI0SGU0Xo9_lNjtLWtgg Urmi’s book: https://www.amazon.co.uk/Discovering-Your-Identity-Interracial-Struggle-ebook/dp/B0B75X14G7/ref=sr_1_1?crid=1394YNU0T5WNQ&dib=eyJ2IjoiMSJ9.WBDr7vahTz1jD5euIuVFO9muXeXhJ98lmXUCBDVfzjGvCeMcEPBJgTe6KbSh0KltrSYqdWmuU8LsbDeEUvcmd9ku5UDKbJUTpZ1sZFsC3PE.rOT85ZI4u24QtJmLn-wBc_8FPWyxmJkQ5zyGwv9v2UI&dib_tag=se&keywords=urmi+hossain&qid=1770389518&sprefix=urmi+hossain%2Caps%2C143&sr=8-1 Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie … Want to be a guest on Beyond the Bio?           Do you have interesting ideas to share about how to raise your profile? We want to hear from you!            Fill out the submission form here: https://www.sophiemilliken.co.uk/btb           ...           This podcast is brought to you by Moja.           Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.              See how your profile is currently performing: https://mym-btb.scoreapp.com/       

This week on Beyond the Bio, I’m joined by business growth & visibility strategist, public speaker and mentor for women in business, Sandra Garlick MBE. We chat about her journey from staying hidden to becoming a high-profile speaker, why storytelling is the secret weapon in public speaking and how to build real connections after you’ve stepped off stage. Sandra also shares practical strategies for creating a consistent speaking pipeline, what her MBE has meant for her career and why being purposeful with visibility can completely change your business. Let’s get stuck in. … Connect with Sandra: Instagram: https://www.instagram.com/sandragarlickmbe/?hl=en LinkedIn: https://www.linkedin.com/in/sandragarlick/ Website: https://womanwho.co.uk/about/ ...   Connect with Sophie:             LinkedIn: www.linkedin.com/in/sophie-milliken      Instagram: www.instagram.com/moja_sophie/            Want to be a guest on Beyond the Bio?       Do you have interesting ideas to share about how to raise your profile? We want to hear from you!        Fill out the submission form here: https://www.sophiemilliken.co.uk/btb       ...       This podcast is brought to you by Moja.         Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.            See how your profile is currently performing: https://mym-btb.scoreapp.com/     

This week on Beyond the Bio, I’m joined by newspaper editor, speaker, business owner and graphic designer Kierian Cameron. We chat about her unconventional journey into entrepreneurship, what she learned living and working in New York and Hong Kong and why she’s so passionate about bringing print media back in a digital-first world. Kierian also shares sharp insights on intentional branding, the power of sensory experiences and practical ways entrepreneurs can build visibility and meaningful connections without shouting the loudest online. Let’s get stuck in. … Connect with Kierian: LinkedIn: www.linkedin.com/in/envoytocultleader Join Brand Cult: https://brandcult.uk/ Check out Kierian’s portfolio: www.elevenelevengraphics.com/ ...   Connect with Sophie:             LinkedIn: www.linkedin.com/in/sophie-milliken      Instagram: www.instagram.com/moja_sophie/             Want to be a guest on Beyond the Bio?       Do you have interesting ideas to share about how to raise your profile? We want to hear from you!        Fill out the submission form here: https://www.sophiemilliken.co.uk/btb       ...       This podcast is brought to you by Moja.         Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.            See how your profile is currently performing: https://mym-btb.scoreapp.com/ 

This week on Beyond the Bio, I’m joined by DJ and entrepreneur Oliver Bond, founder of Our House. We chat about where music meets marketing, why personal branding is essential for artists today and how to create engaging content on TikTok and Instagram. Oliver also shares his thoughts on using AI to support content creation, growing an audience authentically and the importance of getting out there and networking through events. Let’s get stuck in. … Connect with Oliver: LinkedIn: www.linkedin.com/in/ollie-bond-1099b82b4/ Instagram: www.instagram.com/bondy.dj Website: www.ourhousemarketing.com/ TikTok: www.tiktok.com/@bondy.dj ...              Connect with Sophie:             LinkedIn: www.linkedin.com/in/sophie-milliken      Instagram: www.instagram.com/moja_sophie/ Want to be a guest on Beyond the Bio?       Do you have interesting ideas to share about how to raise your profile? We want to hear from you!        Fill out the submission form here: https://www.sophiemilliken.co.uk/btb       ...       This podcast is brought to you by Moja.         Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.            See how your profile is currently performing: https://mym-btb.scoreapp.com/       

A solo episode to welcome in the New Year with purpose this week. We’re slowing things down and cutting through the overwhelm that so often shows up at the start of a new year. You don’t have to stress about restructuring your entire career or business – instead, doing just ONE thing better can make a much bigger difference. Let’s get stuck in to find out how…  … Connect with Sophie:             LinkedIn: www.linkedin.com/in/sophie-milliken      Instagram: www.instagram.com/moja_sophie/ ...              Want to be a guest on Beyond the Bio?       Do you have interesting ideas to share about how to raise your profile? We want to hear from you!        Fill out the submission form here: https://www.sophiemilliken.co.uk/btb       ...       This podcast is brought to you by Moja.         Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.            See how your profile is currently performing: https://mym-btb.scoreapp.com/     

This week, I’m joined by writer, producer, script editor and film-maker Carley Armstrong.We chat about how your personal brand can be your key to making it impossible for others in your industry to say ‘no’ when you’re chasing your dreams.Carley also shares practical advice for visibility and networking when you know exactly where you want your career to go.Let’s get stuck in… ...      Connect with Carley:LinkedIn: www.linkedin.com/in/carleyarmstrong/Instagram: www.instagram.com/scripty.life/Website: www.scriptsupervisorcarleyarmstrong.co.uk/ Connect with Sophie:            LinkedIn: www.linkedin.com/in/sophie-milliken     Instagram: www.instagram.com/moja_sophie/...             Want to be a guest on Beyond the Bio?      Do you have interesting ideas to share about how to raise your profile? We want to hear from you!       Fill out the submission form here: https://www.sophiemilliken.co.uk/btb      ...      This podcast is brought to you by Moja.       Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.           See how your profile is currently performing: https://mym-btb.scoreapp.com/    

This is the second of a two-part special episode with multi-award winning entrepreneur and founder of Pareto Facilities Management, Andrew Hulbert. Andrew grew a business from his bedroom into one of the UK’s fastest-growing companies in the UK. He went on to create $100m in exit value for the business, generating significant value for all. In part two, Andrew opens up about his decision to sell the business and reflects on the importance of reclaiming a healthy work–life balance. He also shares why considering diversity of background and experience is essential when deciding who to work with, and how it ultimately leads to stronger, more successful teams. Let’s get stuck in…  ...       Connect with Andrew: LinkedIn: www.linkedin.com/in/andrewhulbert/ Instagram: www.instagram.com/_andrewhulbert/ Connect with Sophie:             LinkedIn: www.linkedin.com/in/sophie-milliken      Instagram: www.instagram.com/moja_sophie/ ...              Want to be a guest on Beyond the Bio?       Do you have interesting ideas to share about how to raise your profile? We want to hear from you!        Fill out the submission form here: https://www.sophiemilliken.co.uk/btb       ...       This podcast is brought to you by Moja.         Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.            See how your profile is currently performing: https://mym-btb.scoreapp.com/     

It’s a festive treat for you this week and next, as I’m joined for a two-part special episode by multi-award winning entrepreneur and founder of Pareto Facilities Management, Andrew Hulbert.Andrew grew a business from his bedroom into one of the UK’s fastest-growing companies in the UK. He went on to create $100m in exit value for the business, generating significant value for all.Andrew shares the experiences that first drew him to entrepreneurship and explains why his business ethos has remained consistent throughout his journey.We also dive into practical, no-nonsense tips for building a powerful personal brand, no matter your background or starting point.Let’s get stuck in…...     Connect with Andrew:LinkedIn: www.linkedin.com/in/andrewhulbert/Instagram: www.instagram.com/_andrewhulbert/Connect with Sophie:            LinkedIn: www.linkedin.com/in/sophie-milliken     Instagram: www.instagram.com/moja_sophie/...            Want to be a guest on Beyond the Bio?     Do you have interesting ideas to share about how to raise your profile? We want to hear from you!      Fill out the submission form here: https://www.sophiemilliken.co.uk/btb     ...      This podcast is brought to you by Moja.      Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.           See how your profile is currently performing: https://mym-btb.scoreapp.com/    

A solo episode this week, and I’m giving you all the top tips and tricks to perfect your LinkedIn profile to increase your visibility, credibility and opportunities. Using LinkedIn effectively is not random. With the right strategy, you can optimise the way you appear to others and make sure that before you’ve even MET someone, you’re off on the right footing. Let’s get stuck in…      ...       Connect with Sophie:             LinkedIn: www.linkedin.com/in/sophie-milliken             Instagram: www.instagram.com/moja_sophie/ ...              Want to be a guest on Beyond the Bio?       Do you have interesting ideas to share about how to raise your profile? We want to hear from you!        Fill out the submission form here: https://www.sophiemilliken.co.uk/btb       ...       This podcast is brought to you by Moja.         Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.            See how your profile is currently performing: https://mym-btb.scoreapp.com/     

This week, I’m joined by The Content Confidence Coach Kate Llewellyn. As a content writer and former academic publisher, Kate helps small businesses to find clarity, confidence and their own voice in their marketing. We talk strategy on the best ways to use online content to your advantage when establishing your image online. We also cover top tips on where to get started if you’re nervous about your own visibility. Let’s get stuck in… ...      Connect with Kate: LinkedIn: www.linkedin.com/in/katellewellyn Website: https://thecontentconsultancy.com/ Connect with Sophie:             LinkedIn: www.linkedin.com/in/sophie-milliken             Instagram: www.instagram.com/moja_sophie/ ...        Want to be a guest on Beyond the Bio?       Do you have interesting ideas to share about how to raise your profile? We want to hear from you!        Fill out the submission form here: https://www.sophiemilliken.co.uk/btb       ...       This podcast is brought to you by Moja.         Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.            See how your profile is currently performing: https://mym-btb.scoreapp.com/     

This week, I’m joined by cognitive health expert, author and public speaker Natalie Mackenzie. We talk about how she helps founders, leaders and entrepreneurs optimise their cognitive performance, tackle decision fatigue and avoid burnout. Natalie shares her advice for staying calm when public speaking or presenting and explains why sticking with something you find difficult is one of the best things you can do for your brain. Let’s get stuck in… ...       Connect with Natalie: LinkedIn: www.linkedin.com/in/natalie-mackenzie-15a66235 Instagram: https://www.instagram.com/thecognitivestrategist/?hl=en Website: https://thecognitivestrategist.com/ Connect with Sophie:             LinkedIn: www.linkedin.com/in/sophie-milliken             Instagram: www.instagram.com/moja_sophie/  ...              Want to be a guest on Beyond the Bio?       Do you have interesting ideas to share about how to raise your profile? We want to hear from you!        Fill out the submission form here: https://www.sophiemilliken.co.uk/btb             ...       This podcast is brought to you by Moja.         Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.            See how your profile is currently performing: https://mym-btb.scoreapp.com/