Milk Your Brand Podcast

On this fifth episode, we will know more about how can Community Management be leveraged for Brand Growth with Miguel Luís, Marketing and Employer Branding Manager at The Key Talent.

For the fourth episode of the Milk Your Brand Podcast, Filipe Jensen, Marketing Genie at Critical TechWorks, will share his experience with us, focusing on how you can nurture your brand with storytelling.

Part of building and maximizing a brand is doing content for media outlets, but that's not an easy job. In this new episode, Mariana Barbosa will share with us her experience on how to build relationships with journalists, how to pitch your brand story, and how to handle negative coverage.

For this episode, we wanted to know more about the Employee Experience, and Graham Quinn, Employer Branding Manager at Zalando, seemed the best person to talk to. These were some of the questions asked, considering Graham's experience 👇 — How can you create a memorable candidate experience?— What factors should organizations consider to maximize the candidate experience, having in mind the rise of hybrid, remote and in-person work models?— What methods or metrics do you use to measure the Employee Experience?

Where does Employer Branding sit within an organization, you may ask? 🧐 As Employer Branding professionals, we often hear this question and we can say that the answer varies quite depending on who's answering — so we asked Jessica Winder, a seasoned Human Resources professional. — Where does Employer Branding sit within an organization?— How important is the onboarding to your brand?— Is remote work a blocker to social connections?These are some of the questions we will go through with Jessica as we explore how HR and Employer Branding go hand in hand.