Goldie Links Permanent Jewelry Podcast

In this episode, I sit down with Rie of Charmed by Rie, a Southern California permanent jewelry artist and educator who shares what it really looks like to trust yourself, pivot when it feels right, and build a business that actually converts. Rie started her journey as a lash artist before adding permanent jewelry in 2022, quickly realizing the income potential and scalability of the permanent jewelry business model. While running her studio and doing pop-ups, she began getting consistent requests for permanent jewelry training, which led her to launch her own training program and expand into education and selling permanent jewelry swag!We talk about opening a kiosk in 2024, running studio events like Mother’s Day pop-ups, and using intentional content marketing to grow. Rie shares practical strategies for creating content that converts, including filming behind-the-scenes welding moments, capturing B-roll, and asking clients for permission to record authentic reactions. This episode is a reminder that engagement alone doesn’t build a business. If your content isn’t turning followers into paying permanent jewelry clients, you don’t have a business; you have an Instagram account.We also dive into ambition, expansion, and what it costs to grow. From launching new locations and adding ready-to-wear jewelry to navigating burnout and learning that not all money is good money, Rie speaks honestly about balancing drive with fulfillment. Her mindset is simple but powerful: fail faster, focus on your own lane, and take opportunities with open arms. If you’re building a permanent jewelry brand, growing your training program, or trying to create content that actually converts, this episode will challenge you to level up.Instagram: https://www.instagram.com/charmedbyrie/?hl=enWebsite: https://charmedbyrie.com/

In this episode, I sit down with Brynna, the Events Director of the Permanent Jewelry Expo, and we dive into what makes the Permanent Jewelry Expo more than just another industry event. PJX is designed to be a truly transformative experience for artists at every level, and this year, they’re on track to host the biggest one yet. One of the newest additions to planning has been forming committees made up of passionate permanent jewelry artists who are actually attending. These artists are helping shape the experience from the front lines, ensuring it’s built for the community, by the community.We talk about what’s new this year, from elevated swag and expanded VIP perks to more interactive experiences throughout the event. With this year’s “Feeling Lucky” theme, PJX heads to Las Vegas ready to bring high energy, connection, and growth. The marketplace gives attendees the opportunity to meet vendors face-to-face, see chains in person, and build real relationships. Classes and panels are intentionally structured for beginners, intermediate artists, and experts alike, so no matter where you are in your journey, there’s something for you.Beyond education, PJX is about experience. From tooth gems and ear piercing to a wellness bar and hands-on welding lab sessions where you can actually work with tools and machines in person, it’s immersive in a way online learning simply can’t replicate. The VIP lounge offers an exclusive mixer and a separate space to connect even deeper. Brynna shares why coming alone shouldn’t hold you back. This space is rooted in girlhood, support, and instant connection.If you’ve been on the fence, this episode might be your sign. You’ll never regret investing in yourself, your education, and your business growth. PJX isn’t just an expo. It’s where permanent jewelry artists come to level up, find their people, and leave inspired.Follow along at @permanentjewelryexpo or reach out at info@pjx.org for more details.

In this episode, we sit down with Heather, founder of SLVR72 in Boise, Idaho, to talk about what it really looks like to build a business rooted in faith, intention, and authentic connection. Heather started her permanent jewelry journey in the summer of 2023 after years of entrepreneurship and nine different business ventures! When she discovered permanent jewelry at a pop-up, everything clicked. Soon after, her husband left his 9–5 to jump in fully and support the dream, prioritizing flexibility and family time.We talk about the importance of good training, adding ear piercings and a charm bar, teaching themselves silversmithing, and how their workshops became the heartbeat of their brick-and-mortar studio. After a viral reel took off overnight, momentum followed, but so did growth challenges. Heather shares how hiring employees became a major turning point, how managing people stretched her, and why choosing your “hard” is part of the journey.This conversation dives deep into faith, rebranding with clarity, becoming magnetic in your market, and creating unforgettable customer experiences. It’s not just about the numbers, it’s about how you make people feel. If you’ve ever felt called to build something bigger, bolder, and more aligned, this episode will speak straight to your heart.Instagram: @SLVR72 Website: https://slvr72.com/

Krissy and Kali from Glow Beauty Piercing Academy join the podcast to talk all about building experience-based beauty businesses, creating meaningful client connections, and adding services that truly elevate your brand. From hollow needle piercing and foot soaks to lip gloss bars, spray tanning, this episode is packed with inspiration for anyone dreaming of expanding their space or building something bigger!Krissy and Kali built Glow Beauty Piercing Academy before even meeting in person, proving that shared vision, alignment, and purpose matter more than proximity. Both came from the spray tanning world and saw a gap in training, education, and support for beauty entrepreneurs. What started as individual businesses quickly turned into an academy focused on helping others grow with confidence, clarity, and intention.In this episode, we talk about the real differences between hand pressure piercing and hollow needle piercing, what proper training actually looks like, and why education is one of the most important investments you can make in your business. They share what it takes to introduce new services without overwhelming your systems, your staff, or yourself.We also dive into the emotional side of entrepreneurship, the loneliness, the growth, the uncertainty, and the courage it takes to evolve. This conversation is a reminder that sometimes where you start isn’t where you’re meant to grow, and that’s not failure, it’s evolution. Growth looks like alignment, clarity, and building something that actually supports your life.This episode is perfect for business owners who feel like something is missing and are ready to stop guessing and start building intentionally. Glow Beauty Piercing Academy offers free discovery calls, private support, and training designed to make sure no one feels alone while building their business.Learn more at https://piercedbyglow.com/ and follow along on Instagram at https://www.instagram.com/glowbeautypiercingacademy/

In this inspiring episode, we sit down with Krista from Full Circle in Virginia to talk all things brick-and-mortar life, permanent jewelry, growth, and what really happens behind the scenes of building a successful Brand. Krista shares how she got started 3.5 years ago after discovering permanent jewelry on Instagram, beginning as a pop-up and eventually growing into a full storefront and a studio space. What started as curiosity quickly turned into passion, and that passion built a business.At the heart of Krista’s brand is connection. She believes the relationship clients build with the artist is just as important as the jewelry itself. We talk about team building, training employees, and creating a culture where people actually want to stay, whether that’s through hourly pay, commission, or a hybrid structure. When you love what you’re doing, it doesn’t feel like a hustle, and that energy shows in every part of the business.Krista also opens up about rebuilding her Instagram after losing her account due to trademarking, and how strategic social media ads, especially localized pop-up ads, helped her regrow her audience and visibility. Permanent jewelry has become the highest revenue driver in her brick-and-mortar space, and she’s constantly thinking about new ways to evolve her studio experience, including her popular “chain of the month” strategy that keeps customers coming back.This episode is a powerful reminder that the ups, downs, setbacks, and reinventions are all part of the journey. Krista’s message is clear: if you love it, fight for it. Keep learning, keep listening to your customers and your team, and trust that every part of your journey matters.Website: https://fullcirclepermanentjewelry.com/Instagram: @fullcircle.rva

In this episode, we’re joined by Jonathan, CEO of Sunstone, and one of the driving forces behind the permanent jewelry industry and the creation of PJX. With 17 years at Sunstone and a background in micro-welding technology, Jonathan has played a major role in innovating the tools, systems, and standards that helped turn permanent jewelry from an idea into a real, scalable business model.We talk about how Sunstone was first approached with the idea of welding chains onto wrists and how that concept quickly turned into a full-blown market. With the right products, engineers, and vision, Sunstone was ready to take it on, helping shape permanent jewelry into a legitimate industry. Some of Sunstone’s technology has even been featured on Shark Tank, showing just how deep their innovation runs.Johnathan shares the heart behind PJX and why it was created—not as a trend, but as a long-term investment in the industry. PJX was built to drive growth, education, confidence, and connection, while creating a space where business owners can learn, collaborate, and thrive together. The mission is simple: there’s room for everyone to succeed, and the industry grows when artists grow.We dive deep into the power of connection, why permanent jewelry is about so much more than a product, and how experience-based businesses continue to thrive because people crave meaning, conversation, and human connection. PJX isn’t just an event, it’s transformational. It’s where you invest in yourself, your business, your growth, and your confidence, all while being surrounded by people who truly understand the journey.This episode is about vision, leadership, community, and building something that lasts. Because when you invest in yourself, you’re not just growing a business, you’re building a future.

In this episode, we sit down with Tiffany, founder of Imprinted Supplies, to share the story behind her journey from making jewelry to building a trusted wholesale supply brand for the permanent jewelry industry. What started in 2014 with a disappointing birthstone necklace purchase for her daughter turned into a full-blown business rooted in quality, intention, and truly understanding what artists need.Tiffany shares how she launched her business while working full-time as a nurse, grew through the challenges during 2020, and eventually shifted fully into her jewelry brand as it took off. We talk about her early experience in permanent jewelry, her pivot away from in-person services, and how that led her into designing connectors and manufacturing exclusive products in-house.This episode is packed with real talk and real strategy, from thinking like a buyer instead of a seller, listening to customer feedback, and building trust through consistent quality, to marketing through education and simplifying the customer experience. We also dive into chains, gauges, jump rings, metal pricing, e-commerce, PJX (Permanent Jewelry Expo - Tiffany will be there again this year!), and the importance of focus when growing a business.If you’re a permanent jewelry artist or product-based business owner looking to build something sustainable, this episode is full of inspiration, insight, and practical takeaways you can actually use.Instagram: https://www.instagram.com/imprinted.supplies/?hl=enEtsy: https://www.etsy.com/shop/ImprintedSupplies?page=2#itemsWebsites: https://imprintedsupplies.com/

In this episode, we’re joined by Dave Holloway, VP of Sales and Marketing at Sunstone and a welding expert with over a decade of hands-on experience. Dave brings a deep understanding of welding technology and shares valuable insight specifically for permanent jewelry artists looking to elevate their craft and protect their business long term.We dive into Sunstone’s welder lineup, including the Zapp, Zapp Plus 2, and the high-end MPuls. Dave explains what makes the MPuls stand out, especially its True Fire Technology, which allows artists to weld at lower energy while still achieving consistent, clean welds every time. He also shares how the MPuls can support jewelers at multiple stages, from repairs to permanent jewelry and recounts one of the very first permanent jewelry demos back in 2016 that helped spark mainstream attention for the industry.We also cover the importance of hands-on learning and why waiting too long to start can hold you back. Sunstone offers free video training focused on welding mechanics and has been supporting welders since 2008. Dave breaks down why at minimum, artists should invest in a Zapp welder and avoid unbranded machines that aren’t designed for delicate chains. He also explains Sunstone’s buyback options, repair policies, and the Circle Plan, which includes major perks like loaner machines during repairs or upgrades.Argon welding and eye protection are both big topics in this episode. Listen in to hear what Dave has to say!This episode is packed with education, practical tips, and industry insight for permanent jewelry artists at every stage. As Dave puts it, “If we want the business to survive long term and the industry to grow, we have to set ourselves up to give the best possible experience.”Links:Sunstone Welders: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-welderseclipse welding screen: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-accessoriesSunstone training: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-training

In this episode, we chat with Julie from Weld & Arrow, a Wisconsin-based permanent jewelry business owner who has grown from working out of her home in February 2024 to opening two brick-and-mortar locations in less than two years. Julie started just like many in the industry, she wanted permanent jewelry for herself, but wasn’t seeing it offered in her area. As demand grew, she realized in-home appointments weren’t sustainable and made the decision to create a space where customers could easily find her.Julie walks us through her rapid but intentional growth, from renting a small 100-square-foot space, to leasing a room, to opening her first storefront and building a team of seven. We talk about the systems that supported that growth, including SOPs, appointment-only scheduling, planning a month in advance, and outsourcing when needed. She also shares how hiring intentionally, leaning on referrals, and staying hands-on during the interview process helped her build a strong team.We also dive into brand and community, why people are truly buying the person and the brand, not just the jewelry. Julie shares how giving back to local organizations, collaborating locally, and simply putting herself out there led to opportunities like hosting Packers’ wives and even a Netflix TV star. We wrap up with insights on social media, creating an Instagram-worthy space, employee training and pay structure, and staying grounded in integrity and your “why” as you grow.Instagram: @Weldandarrow

In this episode, we’re joined by Alex, who many of you may recognize from PJX last year, where he was running xTool demos! Alex spent nearly seven years at Sunstone, starting in production before moving into machine testing, application support, and eventually becoming the lead trainer for welding and machine use. His background gives him a rare behind-the-scenes perspective on what these machines can really handle.We dive into Alex’s PJX experience and the power of seeing real-time results, where customer curiosity turns into true business confidence. Alex shares why the xTool software stands out as one of the most intuitive platforms he’s ever used, plus how the built-in community makes learning and troubleshooting easier than ever. We also break down how engraving actually works, including the difference between diamond-tip engraving and laser engraving, how lasers vaporize metal for high-resolution, photo-quality results, and how that compares to systems like Gravotech.Of course, we talk about versatility. From metal, wood, acrylic, tumblers, business cards, cardboard cutouts, and more, the xTool opens the door to endless creative and revenue-generating possibilities. While the F1 has limitations, Alex explains why the F2 Ultra is absolutely worth the upgrade for those serious about engraving. He also shares practical tips and tricks, like setup ease, and how beginner-friendly the machines really are.Alex wraps it all up with an encouraging reminder: you’re just at the beginning of becoming a professional. Give yourself grace, stay curious, and be patient as you grow into the process.Sunstone Training: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-trainingX Tool: https://permanentjewelry.sunstonewelders.com/search?q=x+tool

Dana with Stones and Findings is back! This episode is packed with value as we dive into the world of laser engraving with xTool. Dana shares why customization and meaningful connection matter more than ever, especially in a world of fast fashion and disposable everything. From charging $5 per letter back in 2018 to searching for an $89k engraver at JCK, her journey led her straight to xTool and a training she’s now launching to help jewelry business owners confidently step into engraving.We break down what the xTool F1 and F2 Ultra can (and can’t) do, which metals engrave best, deep engraving on stainless steel, engraving gold fill, mobility for pop-ups, and why tweaking settings for each metal makes all the difference. Dana also shares why starting small is key, how engraving can scale your business fast, and why investing in a course (instead of guessing) helps you make money sooner, with way less stress.We also chat pricing strategy (luxury vs hometown brand), engraving on-the-spot vs mobile setups, jigs, conveyors, engraving beyond jewelry, and why the F2 Ultra is a game-changer. Plus, the course includes ongoing support inside a private Facebook group, and Dana is even teaching laser engraving at PJX!👉 Bonus: Mention you heard about the course on the Goldie Links Podcast for a gift when you purchase the course! and get free shipping on orders over $500.Follow & Learn More: Instagram: https://www.instagram.com/stonesandfindings/?hl=en Website & Course: https://stonesandfindings.com

In this episode, we’re joined by Nikki of CO Adornable Permanent Jewelry, who has been in the permanent jewelry industry for just over two years. Nikki is also the founder of Kaunis, where she offers gentle ear piercing training and wholesale supplies, making her business a well-rounded, experience-driven brand.Our chat centers around the Goldie Links Podcast, Supplies + All Things Permanent Jewelry Facebook Group, and the vision behind it. Nikki shares why she wanted to become more involved and help create a space that truly feels safe, positive, and welcoming for everyone. We talk about how this group is meant to go beyond surface-level business advice and evolve into a place where members can openly discuss permanent jewelry, handmade pieces, piercing, mindset, and even collaborate with future podcast guests.With three dedicated admins- me! Jen, Nikki, and Ashleigh, the group is designed to be interactive and supportive. Nikki brings a background in corporate training, public speaking, and leadership, while Ashleigh brings more of the techy side with SEO the team emphasizes the importance of how we speak about others in our community and mindset. Competition isn’t something to fear; it’s something that can help us grow, niche down, and become better business owners when our values align.We also dive into mindset, authenticity, and why digging deep into who you truly are is essential for long-term success. These conversations aren’t talked about enough in the industry, and this group aims to change that by fostering deeper connections and real conversations.Toward the end of the episode, we chat about PJX and the importance of getting involved. PJX is a powerful opportunity for growth, learning, and connection, and truly becomes what you make of it. There’s always room for improvement, collaboration, and showing up in a bigger way for your business and the community.If you’re craving a space where you can be yourself, grow confidently, and feel supported, this episode (and this Facebook community) is for you.Links:@kaunisjewelry https://www.instagram.com/kaunisjewelry/@adornablepjFB Group: https://www.facebook.com/groups/521780213540856/Podcasts with Ashleigh and Nikki:Episode 052: Sparks + Search Engines: SEO Tips for Permanent Jewelers: https://open.spotify.com/episode/097qFuhYibGIickWvgp8CG?si=19399c24bce64a15053: Earrings, Permanent Jewelry & Everything in Between: Nikki’s Entrepreneurship Story: https://open.spotify.com/episode/71Ntvigggr26ACFu96zgmC?si=87fb93fe4a044936

In this episode, we sit down with Breanna, the creative force behind Shuck & Shine, who’s been in the permanent jewelry world for nearly three years and recently opened her own studio this past June. What started as a personal adventure with her mom, driving to Toronto for her first permanent bracelet, has now evolved into a thriving business rooted in bridal and corporate contracts.Breanna shares how her background working in entertainment at Disney shaped the way she approaches customer experience, bringing the same sense of magic and story to everything she does. She talks about how she’s built her business to serve 90% bridal and corporate clients through intentional branding, being found online, and strategic marketing with both Meta and Google ads (even with small budgets).We dive deep into how she landed corporate contracts and how she’s grown her business legitimacy through having a website, a dedicated business phone, and strong online visibility. Breanna also breaks down her best tips for getting into the bridal market, from joining preferred vendor lists and Facebook bridal groups to launching ads ahead of bridal season.We also chat about engraving! Breanna shares how she’s been using her X-Tool to create meaningful pieces for brides and loved ones, engraving their handwriting and fingerprints for that extra personal touch.Plus, she opens up about her latest venture, The Pearl Reveal, a jewelry-based experience inspired by her Disney days and her love of creating something sentimental and giftable. In this interactive experience, customers pick an oyster, discover their unique pearl, and create deeply personal keepsakes themselves or for a loved one.Breanna’s business is proof that niching down doesn’t limit you; it elevates you. With her blend of permanent jewelry, pearl reveals, and engraving services, she’s built an experience-driven brand that connects emotion, creativity, and luxury.LinksShuck & ShineInstagram: @shinybison

We’re back with Alyssa from Legal Doer, and in this episode, we’re deep diving into all things permanent jewelry and the law, especially when it comes to minors, trademarks, and copyright concerns in your business. Alyssa breaks down the legal grey areas surrounding welding on minors, including the lack of federal regulations. While there is no federal ban on performing permanent jewelry on minors when a legal guardian is present, it’s crucial to understand how laws around children’s products (especially for those 12 and under) may apply. Alyssa explains how additional testing requirements, often already handled by your wholesale manufacturers, might be necessary depending on the materials used, such as charms, stainless steel, or coatings. Alyssa also shares why waivers are so important! (You can snag Legal Doers waiver created just for permanent jewelers!)Beyond minors, we chat about trademarking, what it is, how it protects your brand, and why checking for similar or already-taken names early can save you major money and headaches down the road. We even touch on the difference between inspiration and imitation when it comes to copywriting and content creation.Alyssa reminds us that it’s not a matter of if legal issues will come up, it’s when. So it’s essential to know your risks, go with your gut, and make informed decisions that align with your values and how you want to run your business.Legal doer website: https://www.legaldoer.com/Instagram: https://www.instagram.com/legaldoerPermanent Jewelry waiver: https://www.legaldoer.com/store/p/permanent-jewelry-waiver-media-release-templates?aff=176

In this episode, we chat with Brittany from Chained Melody, who launched her permanent jewelry business in 2022 in Northern Indiana. What began as a hobby rooted in faith and prayer quickly turned into a full-time venture. After realizing she was making more with permanent jewelry than her full-time job, Brittany made the leap and never looked back!She hit the ground running, signing up for every event possible and opening a brick-and-mortar location almost immediately. Now, she’s expanded into piercings, which she shares have incredible profit margins, and also offers a charm bar, ready-to-wear jewelry, and even Kendra Scott pieces.With growth came the need to hire help, and Brittany doesn’t hold back on what it really takes to find your perfect employee. She shares her transparent and generous pay structure, $20 per unit plus tips, and talks about why trust and pay go hand-in-hand when building a quality team. We talk about red flags, good vibes, and the importance of having a probation period to make sure new hires are truly the right fit. She’s realistic about the risks, like staff pocketing cash or chain, but says that paying well creates accountability and retention.We also dive into the power of customer connection and paying attention to the little details, as well as how she’s structured her business as an S Corp for sustainability. From offering free re-weld Friday to educating clients so they know what to expect, Brittany is all about creating a thoughtful, long-lasting brand experience. She also reminds us to ask clients how they found you, if no one’s saying Facebook, that’s your sign to boost your presence there.She’s also no stranger to grassroots marketing. Brittany shares creative tactics like offering high school girls free bracelets in exchange for tags and posts, or running a Mother’s Day shoot with local micro influencers. Her approach to community-based promotion and word-of-mouth marketing is inspiring.And she’s not slowing down anytime soon! Brittany is currently expanding her skillset even further with advanced piercing training in England. She’s also gotten her website and Google Business Profile up and running, continuing to build the foundation of a long-term, scalable brand.Instagram: @chainedmelodyllc
Website: chainedmelodyllc.com

In this episode, I am sitting down with Rocky from Rocky Designs in New York. A trusted supplier and designer in the permanent jewelry industry. Rocky shares his unique journey, starting out in the deli business before making the leap into jewelry design and manufacturing in 2021. Fueled by passion, drive, and a desire for something more, he took a chance on himself and hired a jewelry manager to help bring his vision to life. By January 2022, Rocky was showcasing his pieces at shows, gaining attention for his one-of-a-kind chain designs that set his brand apart.We dive into all things metal: from understanding what gold fill really is to breaking down the differences between 10K, 12K, 14K, 18K, and 24K gold. Rocky explains how his gold fill is made, often with U.S.-sourced wire that’s sent to Italy for production, and highlights how alloy content affects color and quality. We talk about the base metals used in the U.S. vs. Italy, and even touch on why enamel shouldn't chip if it's made right. Rocky’s bringing in over 70 new mixed metal styles and a brand-new concept chain that’s never been seen in the permanent jewelry space! Who’s excited!More than just a supplier, Rocky is passionate about building relationships. He loves working directly with permanent jewelers interested in designing their own pieces! He also offers personalized feedback, guidance, and even photo updates of trending chains. With a strong presence at major events like the Tucson Gem Show, JCK, and shows in Miami, NY, and Chicago, Rocky is deeply connected to the jewelry scene, even if he’s not big online.Text him directly at 917-683-8926 to start a conversation, view his latest designs, or brainstorm something totally custom. If you can dream it, Rocky can design it!

Sarah is back! Former founder of Linked Permanent Jewelry, she’s officially launched her next big venture, VAULT, a modern virtual assistant service designed with creators and small business owners in mind. And trust us, this is only the beginning for her.In this episode, Sarah opens up about the surprising journey from exiting Linked to stepping into something entirely new. After announcing the sale of her business at PJX, the response from the community sparked a fire in her. While selling wasn't on her radar, especially as someone who plans everything meticulously, she followed her gut, and it led her exactly where she was meant to be.We dive into what it really meant to separate from a brand she built. It wasn’t easy, especially when trying to force two sets of core values to coexist. But in the end, the decision brought peace and clarity. And although she’s moved on, Sarah still supports her Linked students whenever they need her.Now, with VAULT, she’s offering more than your typical marketing agency. This isn’t about sitting behind a screen all day or pushing ads for random clicks. Sarah created VAULT to fill the real gaps, like engaging with your audience, creating content that connects, and helping businesses grow organically and locally.VAULT offers a customized roadmap and support system, no matter your stage of business. From social media posting to vendor event booking, every client receives personal attention, with monthly check-ins, thank-you messages for new followers, and even add-on packages tailored to your dreams and goals.If you’ve ever felt overwhelmed or unsure about what support you need, this episode is for you! WebsiteInstagram409-292-7152 text or call

In today’s episode, I’m chatting with my friend Nikki, a fellow permanent jewelry artist who has turned her passion into a full-time business! We first met when she wanted to learn wire wrapping, and as it turns out, we were practically neighbors! Fast forward, and Nikki’s been in the permanent jewelry game for over a year now.She got her start the way many of us do, by attending a permanent jewelry party her friend hosted. Instantly hooked, she threw her own party, got her hands on a welder, and jumped in. With entrepreneurial roots, Nikki dove in headfirst, made all the classic newbie mistakes, and came out stronger on the other side.She started small, having appointments in her basement and even offering discounts for practice. What began with emailing and walking into pop-up spots turned into something much bigger: leaving her 9–5 and opening a beautiful studio space in August of last year to give her clients a true luxury experience.Nikki and I also talk about dealing with impostor syndrome (shoutout to our PJX panel!), and how important it is to have people around you who get it. For Nikki, success came from connection, real conversations with customers, showing up consistently, and always treating people like gold.Today, she’s expanding again, launching a wholesale high-quality earring line born out of her love for earrings and her passion for quality. She’s been working with a manufacturing partner to bring her vision to life, and we are here for it!If you're looking for inspo to go from in-home appointments + pop-ups to running your own thriving studio, and how Google reviews can help! Nikki’s story is a must-listen.Links:Wholesale: Kaunis jewelry https://www.instagram.com/kaunisjewelry/Adornable pjihttps://www.instagram.com/adornablepj?igsh=MTZxd3hqOHlhMjNidA==

In this episode, we’re sitting down with Ashleigh, a permanent jewelry and boutique owner who took her love for business and turned it into a powerful SEO journey. After attending her first PJX and taking an SEO course, Ashleigh realized just how valuable search engine optimization could be, not just for her own brand, but for other permanent jewelers, too. She began working with Goldie Links as her first client and has since grown her expertise into a full-blown SEO agency & has come out with a course designed specifically for our industry!Her course, SEO Made Simple for Permanent Jewelry Owners, is all about ditching the overwhelm and making SEO something you can actually understand and apply. As someone who lives and breathes this business herself, Ashleigh knows exactly what permanent jewelers need, and she’s packed her course full of real, doable strategies.We chat about what’s most important when it comes to SEO, where to start, and how to optimize your Google Business Profile and social media pages to get found online. We also dive into how to make your website SEO friendly without getting stuck in the tech weeds.Ashleigh’s bite-sized course is perfect for busy entrepreneurs who want to grow their visibility without the stress. SEO isn’t a short game; it’s a long-term investment in your business. But with consistency and the right guidance, it can be simpleLinks:Website - stan.store/SlaterSEOInstagram - https://www.instagram.com/slater.seo/

Today we are chatting with Melissa from Arc & Alloy in New Jersey & so much has happened since our strategy call! After almost two years in business, Melissa is proof that following your gut can change everything. With a career in dental work, she decided to add on permanent jewelry after discovering it with her bestie! She happened to stumble into a shop also offering permanent jewelry training and hasn’t looked back since! In this episode, we talk about how she's grown her biz through community collabs, word of mouth, and just showing up, especially with other women-owned businesses. Melissa shares her tips for getting into events (even when the hosts are hesitant), how she educates her customers, and even how to recycles chains. Smart, right?We also chat about the messy middle, when you hit that 2-year mark and start asking, “What’sGoldiegirl143! next?” From booking a strategy call to dreaming big about add-ons and new offerings, Melissa’s ready to evolve her biz and keep it moving forward. She’s also heading to PJX (you going?!) for inspo, networking, and to meet her tribe. Because let’s be real, you need those biz besties who get it. lean on your resources. This one’s full of honest business talk, encouragement, and a reminder that your growth might be one bold leap away.  What's possible when you lean in?  If you're at a crossroads in your biz, this is definitely an episode you want to tune into! Let’s do it!Websiteinstagram