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Goldie Links Permanent Jewelry Podcast
Goldie Links Permanent Jewelry Podcast
Author: Jennifer Thyrion
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© Copyright 2025 Jennifer Thyrion
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Goldie Links is a podcast on the how-to's, inspiration, and all things to create and sustain a thriving permanent jewelry business. Create a successful, scalable, and, most of all, fulfilling business. We share all the tips, tricks, suppliers, and marketing and chat with fellow permanent jewelers! We are a believer in community over competition over here at Goldie Links - we want to see you win. Learn what it means to grow your own Goldie Links business and be a part of an amazing community of women that are passionate about jewelry, fun, and community
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In this episode, we sit down with Breanna, the creative force behind Shuck & Shine, who’s been in the permanent jewelry world for nearly three years and recently opened her own studio this past June. What started as a personal adventure with her mom, driving to Toronto for her first permanent bracelet, has now evolved into a thriving business rooted in bridal and corporate contracts.Breanna shares how her background working in entertainment at Disney shaped the way she approaches customer experience, bringing the same sense of magic and story to everything she does. She talks about how she’s built her business to serve 90% bridal and corporate clients through intentional branding, being found online, and strategic marketing with both Meta and Google ads (even with small budgets).We dive deep into how she landed corporate contracts and how she’s grown her business legitimacy through having a website, a dedicated business phone, and strong online visibility. Breanna also breaks down her best tips for getting into the bridal market, from joining preferred vendor lists and Facebook bridal groups to launching ads ahead of bridal season.We also chat about engraving! Breanna shares how she’s been using her X-Tool to create meaningful pieces for brides and loved ones, engraving their handwriting and fingerprints for that extra personal touch.Plus, she opens up about her latest venture, The Pearl Reveal, a jewelry-based experience inspired by her Disney days and her love of creating something sentimental and giftable. In this interactive experience, customers pick an oyster, discover their unique pearl, and create deeply personal keepsakes themselves or for a loved one.Breanna’s business is proof that niching down doesn’t limit you; it elevates you. With her blend of permanent jewelry, pearl reveals, and engraving services, she’s built an experience-driven brand that connects emotion, creativity, and luxury.LinksShuck & ShineInstagram: @shinybison
We’re back with Alyssa from Legal Doer, and in this episode, we’re deep diving into all things permanent jewelry and the law, especially when it comes to minors, trademarks, and copyright concerns in your business. Alyssa breaks down the legal grey areas surrounding welding on minors, including the lack of federal regulations. While there is no federal ban on performing permanent jewelry on minors when a legal guardian is present, it’s crucial to understand how laws around children’s products (especially for those 12 and under) may apply. Alyssa explains how additional testing requirements, often already handled by your wholesale manufacturers, might be necessary depending on the materials used, such as charms, stainless steel, or coatings. Alyssa also shares why waivers are so important! (You can snag Legal Doers waiver created just for permanent jewelers!)Beyond minors, we chat about trademarking, what it is, how it protects your brand, and why checking for similar or already-taken names early can save you major money and headaches down the road. We even touch on the difference between inspiration and imitation when it comes to copywriting and content creation.Alyssa reminds us that it’s not a matter of if legal issues will come up, it’s when. So it’s essential to know your risks, go with your gut, and make informed decisions that align with your values and how you want to run your business.Legal doer website: https://www.legaldoer.com/Instagram: https://www.instagram.com/legaldoerPermanent Jewelry waiver: https://www.legaldoer.com/store/p/permanent-jewelry-waiver-media-release-templates?aff=176
In this episode, we chat with Brittany from Chained Melody, who launched her permanent jewelry business in 2022 in Northern Indiana. What began as a hobby rooted in faith and prayer quickly turned into a full-time venture. After realizing she was making more with permanent jewelry than her full-time job, Brittany made the leap and never looked back!She hit the ground running, signing up for every event possible and opening a brick-and-mortar location almost immediately. Now, she’s expanded into piercings, which she shares have incredible profit margins, and also offers a charm bar, ready-to-wear jewelry, and even Kendra Scott pieces.With growth came the need to hire help, and Brittany doesn’t hold back on what it really takes to find your perfect employee. She shares her transparent and generous pay structure, $20 per unit plus tips, and talks about why trust and pay go hand-in-hand when building a quality team. We talk about red flags, good vibes, and the importance of having a probation period to make sure new hires are truly the right fit. She’s realistic about the risks, like staff pocketing cash or chain, but says that paying well creates accountability and retention.We also dive into the power of customer connection and paying attention to the little details, as well as how she’s structured her business as an S Corp for sustainability. From offering free re-weld Friday to educating clients so they know what to expect, Brittany is all about creating a thoughtful, long-lasting brand experience. She also reminds us to ask clients how they found you, if no one’s saying Facebook, that’s your sign to boost your presence there.She’s also no stranger to grassroots marketing. Brittany shares creative tactics like offering high school girls free bracelets in exchange for tags and posts, or running a Mother’s Day shoot with local micro influencers. Her approach to community-based promotion and word-of-mouth marketing is inspiring.And she’s not slowing down anytime soon! Brittany is currently expanding her skillset even further with advanced piercing training in England. She’s also gotten her website and Google Business Profile up and running, continuing to build the foundation of a long-term, scalable brand.Instagram: @chainedmelodyllc
Website: chainedmelodyllc.com
In this episode, I am sitting down with Rocky from Rocky Designs in New York. A trusted supplier and designer in the permanent jewelry industry. Rocky shares his unique journey, starting out in the deli business before making the leap into jewelry design and manufacturing in 2021. Fueled by passion, drive, and a desire for something more, he took a chance on himself and hired a jewelry manager to help bring his vision to life. By January 2022, Rocky was showcasing his pieces at shows, gaining attention for his one-of-a-kind chain designs that set his brand apart.We dive into all things metal: from understanding what gold fill really is to breaking down the differences between 10K, 12K, 14K, 18K, and 24K gold. Rocky explains how his gold fill is made, often with U.S.-sourced wire that’s sent to Italy for production, and highlights how alloy content affects color and quality. We talk about the base metals used in the U.S. vs. Italy, and even touch on why enamel shouldn't chip if it's made right. Rocky’s bringing in over 70 new mixed metal styles and a brand-new concept chain that’s never been seen in the permanent jewelry space! Who’s excited!More than just a supplier, Rocky is passionate about building relationships. He loves working directly with permanent jewelers interested in designing their own pieces! He also offers personalized feedback, guidance, and even photo updates of trending chains. With a strong presence at major events like the Tucson Gem Show, JCK, and shows in Miami, NY, and Chicago, Rocky is deeply connected to the jewelry scene, even if he’s not big online.Text him directly at 917-683-8926 to start a conversation, view his latest designs, or brainstorm something totally custom. If you can dream it, Rocky can design it!
Sarah is back! Former founder of Linked Permanent Jewelry, she’s officially launched her next big venture, VAULT, a modern virtual assistant service designed with creators and small business owners in mind. And trust us, this is only the beginning for her.In this episode, Sarah opens up about the surprising journey from exiting Linked to stepping into something entirely new. After announcing the sale of her business at PJX, the response from the community sparked a fire in her. While selling wasn't on her radar, especially as someone who plans everything meticulously, she followed her gut, and it led her exactly where she was meant to be.We dive into what it really meant to separate from a brand she built. It wasn’t easy, especially when trying to force two sets of core values to coexist. But in the end, the decision brought peace and clarity. And although she’s moved on, Sarah still supports her Linked students whenever they need her.Now, with VAULT, she’s offering more than your typical marketing agency. This isn’t about sitting behind a screen all day or pushing ads for random clicks. Sarah created VAULT to fill the real gaps, like engaging with your audience, creating content that connects, and helping businesses grow organically and locally.VAULT offers a customized roadmap and support system, no matter your stage of business. From social media posting to vendor event booking, every client receives personal attention, with monthly check-ins, thank-you messages for new followers, and even add-on packages tailored to your dreams and goals.If you’ve ever felt overwhelmed or unsure about what support you need, this episode is for you! WebsiteInstagram409-292-7152 text or call
In today’s episode, I’m chatting with my friend Nikki, a fellow permanent jewelry artist who has turned her passion into a full-time business! We first met when she wanted to learn wire wrapping, and as it turns out, we were practically neighbors! Fast forward, and Nikki’s been in the permanent jewelry game for over a year now.She got her start the way many of us do, by attending a permanent jewelry party her friend hosted. Instantly hooked, she threw her own party, got her hands on a welder, and jumped in. With entrepreneurial roots, Nikki dove in headfirst, made all the classic newbie mistakes, and came out stronger on the other side.She started small, having appointments in her basement and even offering discounts for practice. What began with emailing and walking into pop-up spots turned into something much bigger: leaving her 9–5 and opening a beautiful studio space in August of last year to give her clients a true luxury experience.Nikki and I also talk about dealing with impostor syndrome (shoutout to our PJX panel!), and how important it is to have people around you who get it. For Nikki, success came from connection, real conversations with customers, showing up consistently, and always treating people like gold.Today, she’s expanding again, launching a wholesale high-quality earring line born out of her love for earrings and her passion for quality. She’s been working with a manufacturing partner to bring her vision to life, and we are here for it!If you're looking for inspo to go from in-home appointments + pop-ups to running your own thriving studio, and how Google reviews can help! Nikki’s story is a must-listen.Links:Wholesale: Kaunis jewelry https://www.instagram.com/kaunisjewelry/Adornable pjihttps://www.instagram.com/adornablepj?igsh=MTZxd3hqOHlhMjNidA==
In this episode, we’re sitting down with Ashleigh, a permanent jewelry and boutique owner who took her love for business and turned it into a powerful SEO journey. After attending her first PJX and taking an SEO course, Ashleigh realized just how valuable search engine optimization could be, not just for her own brand, but for other permanent jewelers, too. She began working with Goldie Links as her first client and has since grown her expertise into a full-blown SEO agency & has come out with a course designed specifically for our industry!Her course, SEO Made Simple for Permanent Jewelry Owners, is all about ditching the overwhelm and making SEO something you can actually understand and apply. As someone who lives and breathes this business herself, Ashleigh knows exactly what permanent jewelers need, and she’s packed her course full of real, doable strategies.We chat about what’s most important when it comes to SEO, where to start, and how to optimize your Google Business Profile and social media pages to get found online. We also dive into how to make your website SEO friendly without getting stuck in the tech weeds.Ashleigh’s bite-sized course is perfect for busy entrepreneurs who want to grow their visibility without the stress. SEO isn’t a short game; it’s a long-term investment in your business. But with consistency and the right guidance, it can be simpleLinks:Website - stan.store/SlaterSEOInstagram - https://www.instagram.com/slater.seo/
Today we are chatting with Melissa from Arc & Alloy in New Jersey & so much has happened since our strategy call! After almost two years in business, Melissa is proof that following your gut can change everything. With a career in dental work, she decided to add on permanent jewelry after discovering it with her bestie! She happened to stumble into a shop also offering permanent jewelry training and hasn’t looked back since! In this episode, we talk about how she's grown her biz through community collabs, word of mouth, and just showing up, especially with other women-owned businesses. Melissa shares her tips for getting into events (even when the hosts are hesitant), how she educates her customers, and even how to recycles chains. Smart, right?We also chat about the messy middle, when you hit that 2-year mark and start asking, “What’sGoldiegirl143! next?” From booking a strategy call to dreaming big about add-ons and new offerings, Melissa’s ready to evolve her biz and keep it moving forward. She’s also heading to PJX (you going?!) for inspo, networking, and to meet her tribe. Because let’s be real, you need those biz besties who get it. lean on your resources. This one’s full of honest business talk, encouragement, and a reminder that your growth might be one bold leap away. What's possible when you lean in? If you're at a crossroads in your biz, this is definitely an episode you want to tune into! Let’s do it!Websiteinstagram
Are you going to PJX?! Or maybe you’re still on the fence? Either way, this episode is your sign to tune in! I’m sitting down with Amie, the events coordinator from Sunstone, to spill all the tea about PJX 2025, the Permanent Jewelry Expo happening in sunny San Antonio, TX, May 15th-18th. With an impressive background in events and just two months into her role at Sunstone, Amie has already hit the ground running!We’re talking vendors you can meet in person, show only discounts, tons of hands-on opportunities, and courses that go way beyond welding! Mindset, business growth, trending add-ons for your biz, tips on how to use ChatGPT, and so much more. And did I mention the welcome reception, with cocktails and a DJ? You can also expect experience zones with content labs, tattoos, headshots, and alllll the fun extras that make this more than just another trade show.Plus, networking galore! And let’s be real, nothing beats testing out new tools and supplies in person. Oh, and did someone say new product reveal from Sunstone? You might just catch a hint if you listen close…Want even more? VIP ticket holders get exclusive marketplace access, one-on-one networking, lunch, and more! With 30+ classes daily, midday breaks to recharge, and after-hours excursions like river cruises and ghost tours, PJX 2025 is the place to be if you’re in the permanent jewelry world. Tickets are available all the way up to the day before, so grab yours and start planning your ultimate expo experience!Links:Sunstone Instagram: https://www.instagram.com/sunstonepj/?hl=enPermeant jewelry expo Instagram: https://www.instagram.com/permanentjewelryexpo/?hl=en -Vendor code for goalie links: GOLDIE Code for $100 off
In today's episode, I’m chatting with Taylor from Forever Chains! A fellow podcaster and permanent jewelry queen from Portland jumped all in back in early 2022. After spotting permanent jewelry on Instagram and realizing no one in her area was doing it, she knew she had to bring the sparkle to her city.Taylor started out in a friend’s salon and quickly learned all the dos and don’ts the hard way (yes, she ordered all the wrong stuff, haven’t we all?). Fast-forward to today, and she’s thriving in her own Portland storefront!We dive into how she’s keeping things fresh in her business, from launching a charm bar (which is booming, by the way!) and earlobe piercings to simplifying her pricing—because, let’s be real, a confused customer doesn’t buy!And the big leap? Taylor left her full-time dental assistant job in January 2024 and tripled her sales after going full-time with her permanent jewelry biz! We get into what that transition looked like, how she pays her team, and how she’s been laser-focused this year on knowing her numbers and leveling up.Oh, and she started her own podcast, too (you’ll want to subscribe)! We talk trends from events like The Magic Show in Vegas, why charm bars are definitely here to stay, and how she handles competition popping up in her area. Her approach? Stay in your lane, build your vibe, and the right people will find you.We also chat about training, constantly evolving, and how investing in the right tools and education sets the stage for growth. Tune in for all of the inspiration on all things growthLinks:InstagramForever Chain Chat Podcast
Get ready to fall in love with your numbers- yes, really! In this episode, we’re joined by the brilliant Kayla Caldwell of KC Virtual Bookkeeping, a certified Profit First Professional who's here to completely flip how you think about money in your business. Whether you're just starting out or scaling like a boss, Kayla drops game-changing advice to help you build a business that fits your life, not the other way around.We dive into why knowing your numbers is so important, how to stop justifying unnecessary expenses, and why the best day to start is TODAY. From managing nap time hustle windows to growing a team, this system grows with you! You’ll hear us chat about:
Gamifying your money to make saving actually fun, the core laws of Profit First and how to implement them, and what bank accounts to open (spoiler: approx. 7 to start!)
Allocating money in alignment with your goals, pricing like you already have a brick & mortar (even if it’s just a dream right now!), and so much more!Kayla shares powerful mindset shifts around money, the idea of loss aversion, and how saving just $5 a week can be the start of something big! This convo is packed with tangible steps and real talk. & if you’re in the Goldie Links Society, you’re in for a treat because Kayla is joining us for an exclusive live call to go even deeper!If you haven’t read Profit First yet, consider this your sign!So hit play, take notes, and most importantly, remember: You deserve this. Let’s build businesses that serve our lives, not steal from them.Links:InstagramWebsiteGoldie Links Society
In this episode, we’re heading to sunny South Florida to chat with Danielle from Darling American Designs, a trained metalsmith who turned her passion into a thriving permanent jewelry business. After getting her first welded bracelet in NYC back in 2018, she knew this was something special. Fast forward to 2021, she took the leap and added permanent jewelry to her business, quickly making a name for herself. Now, after years of being 100% mobile, she’s taking the next big step, opening her very own brick-and-mortar studio!Danielle isn’t just an artist, she’s a strategist. We dive deep into how she built her business, starting with hiring and trusting a team, which allowed her to grow beyond just herself. She shares her best social media strategies, from the importance of branding to boosting posts for maximum exposure. And when it comes to booking events, she’s got it down to a science, knowing exactly what makes a good event vs. a bad event and how to market the hell out of it. Plus, she’s all about collaboration over competition, proving there’s more than enough room in this industry for everyone. If she has to pass on an event, she refers clients to trusted artists she’s trained because helping others ultimately helps her business, too.So, why make the move to a brick-and-mortar? After countless inquiries from clients wanting to visit her, Danielle realized she was actually losing money by not having a physical space. That’s when she knew it was time to plant roots. Now, with a new studio on the horizon (complete with a soldering station to expand her services), she’s creating an immersive experience for her customers. We get real about the challenges, the mindset shifts, and what it truly takes to build a business that gives you freedom, financial stability, and the quality of life you deserve.This episode is packed with inspiration, strategy, and real talk for anyone looking to scale, hire, or finally take the leap into a storefront. Tune in now, and let’s dive in!Website Instagram
Let’s be real, insurance isn’t the most glamorous topic, but it is one of the most important things you need to protect your business. And who better to break it all down than Crystal from Beauty Queen Insurance? She’s the queen of beauty biz coverage, and after nearly four years in the game, she’s got all the insider knowledge you didn’t even know you needed!Crystal’s journey started in the beauty world working with Tarte for eight years until COVID threw a curveball. With the beauty industry on pause, she pivoted into the insurance world and quickly realized that beauty professionals (including permanent jewelers) were seriously lacking coverage options. So, she took matters into her own hands, collected data, and built an insurance agency specifically for the beauty and permanent jewelry world. Now, Beauty Queen Insurance is one of the top agencies covering permanent jewelry businesses!In this episode, we dive into why insurance is a must-have before you need it (because let’s face it, by the time you need it, it’s too late!). We break down the different types of coverage, from general liability (slips, trips, and falls) to personal liability for hands-on services. Crystal shares why so many permanent jewelry businesses struggle to get approved for insurance, the words permanent and welding scare off some providers!, and how to make sure your agent understands what you do.We also talk about insurance for different types of businesses, whether you’re exclusively doing pop-ups, have a brick-and-mortar, or a mix of both. Got employees? We cover worker’s compensation policies too! Selling jewelry in addition to services? You’ll want to understand product liability. And if you’re doing piercings, good news, Beauty Queen Insurance includes that at no additional premium!Thinking about getting insured for an event? Crystal breaks down what you need to know, and how to make sure you're covered in time. Already insured? She shares exactly how to double-check that your policy covers what you think it does.The bottom line? A lot of things could go wrong in business, and that’s why you need insurance. But once you take care of the not-so-fun stuff (like waivers and coverage), you can focus on growing your business with confidence!Tune in now for this must-know episode, and let’s make sure your permanent jewelry biz is protected!Facebook: beauty queen insurancebeaurtyqueeninsurace.com
What happens when a dental hygienist, a welder, and a college town collide? A booming permanent jewelry business, of course! Meet Tara from Iris Alcoves in Florida, who went from sneaking in jewelry appointments during her lunch breaks to running a full-fledged studio. We first met at the Permanent Jewelry Exp in 2024 when she was deep in the middle of rebranding, and now she’s here to spill all the details on how she built her business, why she pivoted, and what’s next!Tara’s story started like so many of ours, she wanted a permanent bracelet, couldn’t find anyone nearby, and thought, why not do it myself? Her husband set up the welder, and eventually, she jumped in, adding permanent jewelry to her services while still working in the dental world. She originally ran her business from a dentist’s office, literally welding on her lunch breaks! But as her client base grew and the requests for groups & parties took off, she knew it was time for a glow-up! With the help of her hairstylist, she found the perfect space with over 1,000 sq. ft. of pure business magic, complete with a waiting room, a jewelry showroom, and even space for other beauty professionals.In this episode, we dive into all the things, how she built her business, why she ditched permanent makeup (spoiler: stress + overthinking = no fun), and how her charm bar became an unexpected bestseller (seriously, she sold out at her first event!). Plus, we talk about pricing strategies, hiring the right help, self-growth, and what it really takes to open a space without losing your mind! If you’re thinking about expanding, rebranding, or just figuring out your next big move, this episode is for you. Get ready for laughs, real talk, and some seriously good advice on building a business that actually feels good. Tune in now!InstagramWebsite Goldie Links Society
I did it! I officially opened my brick-and-mortar! After my soft opening on March 1st, I’m still recovering (send coffee!), but I wanted to sit down and share my journey with you. More importantly, how do you know when YOU’RE ready to take the leap and open a permanent space for your business permanent jewelry business?When I first started, I loved the ease of popping up at events, the quick setup, and no strings attached. But as my inventory grew with bangles, glow-ups, stretchy bracelets, and the addition of my charm bar, the constant packing and unpacking became exhausting.So, how do you know if a brick-and-mortar is the right move? Are customers constantly asking if you have a permanent location? Do you have strong brand loyalty with repeat clients? Is there something else you can offer? is there anything lacking in your area? What sets you apart? Are you financially ready?I thought I was ready before, but life had other plans. The first space I wanted got rented out, and at first, I was devastated. But after reflecting, I realized it wasn’t the right fit anyway. Fast forward, that same space was re-offered to me, and I actually said no. Everything happens for a reason, and timing is everything!After launching my supplies at PJX and growing my business in new ways, I knew I needed to wait. And when I felt ready again in the Fall of 2024, I found the perfect spot! More space, an ideal location in downtown! In this episode, I’m breaking down all the things you should consider before making the jump into a brick-and-mortar. If you're debating the move, this one’s for you! Tune in and let’s talk about growth, timing, and trusting the process.
Opening a brick-and-mortar shop is a huge step for any permanent jeweler, and Robin from Spark in Greenville, SC, is here to share her journey from mobile pop-ups to owning her own storefront! In this episode, Robin takes us behind the scenes of her 3-year journey in permanent jewelry, starting from a windy and miserable first pop-up (we’ve all been there!) to becoming a local go-to for permanent jewelry. We chat about how she built her brand by partnering with boutiques, staying active on Google and social media, and keeping her website updated to drive more bookings.If you’re thinking about opening a brick-and-mortar, Robin drops some must-know advice! Like hiring employees, adjusting pricing, navigating licensing & insurance, and making sure you don’t open more days than you’re willing to work yourself! We also dive into POS systems, outsourcing bookkeeping, and all the behind-the-scenes details that make running a brick-and-mortar smoother!If you’re a permanent jeweler dreaming of leveling up from pop ups to a storefront, this episode is packed with real talk, valuable insights, and a reminder that figuring it out along the way is all part of the journey!Tune in now and let’s talk brick-and-mortar business, growth strategies, and making your mark in the permanent jewelry world! Instagram: https://www.instagram.com/thegreenvillespark/?hl=enWebsite: www.thegreenvillespark.com
Ever wonder how a side hustle can turn into a multi-million dollar jewelry empire? Meet Dana from Stones & Findings, one of the go-to suppliers for permanent jewelry artists! Not only does she offer supplies, but Dana is also a jewelry designer, permanent jewelry instructor at PJX, and YouTube queen of welding tips and tricks!In this episode, Dana shares how she started her business selling jewelry at markets to pay for tuition and how she grew it into a profitable wholesale brand. From smart spending and saving to investing in the right tools like her first welder in 2019, she spills her best advice for scaling a successful jewelry biz.We also dive into ADHD and entrepreneurship, how gamifying your workflow and creating milestones can keep you motivated, and why stepping outside your comfort zone is key to business growth. Dana breaks down the importance of understanding the numbers game, whether it’s booking more pop-ups, reaching out to boutiques, or selling more bracelets, success is all about consistency. We also get real about the future of permanent jewelry! Is it just a trend, or is it here to stay? Dana shares how evolving with the industry through engraving, non-permanent pieces, and more can keep your business ahead of the curve. Plus, she shares her welding wisdom, including how to weld 26g, 28g, and 30g jump rings and her secret for welding chains without a jump ring!Dana’s journey is proof that taking risks, failing forward, and stepping out of your comfort zone can lead to incredible success! Whether you're just starting or looking to scale, this episode is packed with insights, motivation, and must-know strategies for permanent jewelers. Tune in now and let’s talk all things permanent jewelry, business growth, and creative entrepreneurship!Links:www.stonesandfindings.comsales@stonesandfindings.comYouTube: Stones and FindingsInstagram: https://www.instagram.com/stonesandfindings/?hl=en
Have you ever felt like you were meant for more? Lyndi from Permanent Jewelry Bestie sure did! In this episode, she takes us behind the scenes of her bold leap from corporate America to secretly launching her own permanent jewelry business…without telling a soul! From sneaking off to PJX in Vegas to finally quitting her job and scaling her business to multiple six figures, Lydia’s journey is packed with grit, risk-taking, and strategic growth.We dive into how she overcame childhood struggles, used networking to stay booked as a mobile artist, and why opening a salon suite wasn’t the right fit (spoiler: she’s now opening her OWN brick-and-mortar!). She also shares her secrets to hiring the right team, why she values attitude and aptitude over experience, and how to lead in a way that inspires people to WANT to work with you, not just because they have to.But that’s not all! We tackle training shaming, & we chat about the tools, supplies & training she offers & how proper education can fast-track your success. Plus, we chat about The Unchained Retreat and how in-person connections can be a game-changer for your business!If you’re dreaming of launching or scaling your permanent jewelry biz, this episode is packed with wisdom, motivation, and actionable tips to help you work smarter, not harderUnchained Retreat: https://www.instagram.com/theunchainedretreat/https://permanentjewelrybestie.com/?srsltid=AfmBOop8bezHTuAYLpUuedxfEVdzkhQW7LNWXGwB9L-MyT3ardJz-fsj
In today's episode, we are chatting with Sarah, founder of Linked Permanent Jewelry Training. join us as we dive into her journey from a small-town entrepreneur to building a million-dollar business & powerhouse training company. Sarah’s been an entrepreneur for over a decade, starting in esthetics before discovering the world of permanent jewelry. Tune in to hear all about how Sarah created a business that combines creativity with a revenue-driven mindset.Sarah’s focus has been on driving growth and moving the needle. Her passion for revenue and innovation inspired her to start Linked, a training and supply company that helps others launch their permanent jewelry businesses with confidence. What started as a resource for students has grown into so much more, offering marketing tools, templates, and even the popular Charm Bar training.But Sarah’s vision doesn’t stop at training, she’s taking Linked to the next level with a game-changing CRM tool designed to keep businesses connected to their past customers. This CRM not only helps you manage client relationships but can also integrate with systems like Square and act as a point of sale, making it a must-have for permanent jewelry entrepreneurs.We also talk about Sarah’s current project, a massive, open-concept warehouse to house her million-dollar business. From humble beginnings in a farmhouse to building a thriving hub, Linked has grown far beyond Sarah's original vision. And It’s not just Sara, it’s a team effort! Hiring the right people has been key, and Sarah stresses the importance of finding team members who are not only skilled in welding but also truly invested in the company’s success.We also cover the biggest mistakes entrepreneurs are making in the permanent jewelry industry. Sarah shares valuable insights on pricing, emphasizing the importance how charging not just for the chain, but the experience you’re offering. “You’re not just selling jewelry; you’re selling an experience! You get to decide your worth.” We chat about how many business owners leave money on the table because they undervalue their services.Finally, Sarah reminds us to stay open-minded in business, trust our gut, and take things one step at a time. If you don’t try, the answer is always no. This episode is packed with practical advice, inspiration, and a behind-the-scenes look at building a thriving permanent jewelry business.Tune in to hear Sarah’s story, learn about the tools she’s created to help other entrepreneurs and discover how to take your business to the next level! Don’t miss this episode, it might just change the way you think about your business and your worth!
In this final episode of our three-part series, we’re diving deep into what it really means to live your word of the year every single day—in life and business. For me, 2025 is all about alignment, and I’m already putting it into action in a big way. Stepping away from security and comfort to open my very own brick-and-mortar has been a dream in the making, and now it’s finally happening!But big goals don’t just happen overnight. That’s why I break them down into micro goals each week, I set a house goal, a personal goal, and a business goal. Whether it’s something as small as cleaning out the junk drawer or taking a bold step toward my vision, every little action adds up.The real magic happens when you take intentional action and actually implement what you’ve learned. Your word of the year isn’t just a theme, it’s a guide, a reminder to trust the process, stay the course, and keep showing up. So... what's your word?? & how are you bringing it to life? Let’s make it happen together!!




