Reprogramming with Lindsay Hyatt

This week, Lindsay names the reality we’re living in: it’s hard to hold optimism and still witness scary, heartbreaking things unfold in real time. And yet… two things can be true. We can acknowledge what’s happening in the world and still choose to live our actual lives—fully, intentionally, and with as much peace as we can cultivate.In this episode, Lindsay shares why she is starting a personal experiment decentralizing social media to get out of reaction mode and back into creation mode. Topics include: -How constant scrolling keeps us tethered to fear, urgency, and other people’s emotional rollercoasters—and how stepping back immediately creates more clarity, calm, and creative output-What it really looks like to decentralize online marketing without tanking your business. Spoiler: the answer is not “make more content.” -Updates on Lindsay's biggest project right now: the GET TF OFFLINE Guides — a three-part guide with two paths (for people with an existing offline network and people starting from scratch), packed with practical action steps to help you build a business that isn’t dependent on algorithms, constant content, or digital dopamine.Get on the waitlist: GET TF OFFLINEWant the guide (and want the original early price before it increases)?➡️ Join the waitlist here: https://lhc.myflodesk.com/getofflineWork with me (quick + easy support)Biz Strategy Power Hour — $99 (a focused hour to get unstuck + leave with a plan)Stay connectedSubstack: The Middle GroundNewsletter: Confessions of a Copywriter (Fridays)Instagram + LinkedIn: @thelindsayhyatt

Lindsay kicks off 2026 with equal parts honesty and hope—sharing a real-life holiday reset (including a brutal road-trip illness) and naming the tension many of us feel right now: how do you keep living your life—taking care of yourself, feeling joy, creating beauty—when the world feels unstable?This episode is about finding the middle ground between doom-scrolling and disengagement, letting go of guilt around self-preservation, and redefining what a “good life” looks like in a time when panic is everywhere.Why 2026 feels like it holds more possibility than 2025—even alongside real hardshipThe mental tug-of-war: “How much permission do I have to feel good when things aren’t good?”Doom-scrolling vs. total disengagement—and why neither extreme is sustainableChoosing when and how you take in information (and why that’s a form of power)Self-preservation as survival—not selfishness (and why guilt has to go)A new New Year approach: no traditional resolutions—goals rooted in feeling goodWhat “feeling good” looks like for Lindsay right now: more offline life, winter walks, sleep, cozy home rituals, more music, more writingRedefining success: presence, peace, creativity, connection, and enoughness (instead of hustle, visibility, and constant growth)Why quiet mental space is essential—and how constant input blocks imagination and clarityCreation as resistance: creativity restores hope, agency, and powerWhat Reprogramming means now: unlearning fear-based conditioning, reclaiming attention, and choosing presence over performancePanic isn’t the same as awareness.You can care deeply without being consumed.Protecting your nervous system is not indulgent—it’s essential.If you stop creating, you give up hope. And hope is power.Ask yourself: What makes me feel alive? Then do more of that.$99 Biz Strategy Power Hours Get TF Offline in 2026 guide (waitlist)The Middle Ground on SubstackCONNECT WITH LINDSAYlindsayhyatt.com@thelindsayhyatt on Threads and IG

Peace. Presence. Acceptance. Rest.THESE are the things that I'll be prioritizing going forward. And it's so incredibly freeing.As this year comes to a close, I’m reflecting on a truth I didn’t fully see until now: everything I’ve been building — every iteration of my business, every unraveling moment, every shift in perspective — has really just been a stepping stone to the next chapter. And that next chapter starts in 2026.This episode is a raw, honest look at what’s been happening beneath the surface for years… and what finally crystallized after a two-day Thanksgiving road trip with my dad.✨ The Road Trip That Cracked Me OpenA simple getaway revealed how tightly wound I’d become — juggling motherhood, business ownership, and the invisible emotional labor of managing every detail of life.Stepping away showed me how deep my perfectionism and need for control had burrowed in. The release was immediate… and then it deepened.✨ The Shift In What Actually MattersIn the weeks since, I’ve felt a peace that I can’t logically explain. My financial situation hasn’t changed, yet my relationship to money has.My goals? Totally different than they were even a year ago.My desires? Shockingly small, simple, grounded — in the best possible way.I no longer want the “online business dream.” I no longer want to be everywhere and everything. I want presence, peace, acceptance, rest.✨ The Business Clarity I’ve Been Waiting ForAfter years of will-she/won’t-she about the direction of my work, I know this now:I’m meant to go fully IRL.I’m meant to build relationships and reputation in the real world.I’m meant to mentor, teach, create, and support people offline.And I’m grateful — deeply — for the contract that’s carrying me into 2026 with stability and purpose.✨ Letting Go… All the Way DownI’m practicing the art of lowering expectations. For everything.Business. Motherhood. Brand-building. Family photos. My timeline. My output.Letting go hasn’t made my life smaller — it’s created the space for the real fuel:Peace. Presence. Acceptance. Rest.Unsexy? Maybe. But freeing? Absolutely.✨ The Joy I Didn't Know I Was MissingI’ve been filling my cup again — with music, art, holidays, football games, ballet, connection, and play.I picked up a flute for the first time in decades and my fingers remembered.I’m considering piano lessons, theater, season tickets…Things that give something back immediately, without turning it into a job or a side hustle.This is abundance in its purest form.✨ A Warning About the Online Business Hamster WheelI share a vulnerable reflection about a woman I admire — someone caught in the same addictive business cycle I once lived inside.The adrenaline. The obsession. The inability to stop.I believe 2026 is going to shine a light on the unhealthy norms we’ve been living under — especially the grind culture promised to millennials that never actually materialized.✨ What’s Coming in 2026More awakenings. More clarity. More collective shifting.Things may get harder in the world — but our perception, wisdom, and resilience are growing.I feel more optimistic than I’ve felt in years, and I can’t explain it except to say: something deeper is happening.✨ My New Work: Get TF OfflineI’m creating a guide to help people take their businesses offline — and into real community, real relationships, and real sustainability.It’ll be cost efficient, practical, and rooted in everything I’ve lived, learned, unlearned, and reprogrammed.GET ON THE WAITLIST HERE:Get TF Offline 2026CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt IG & Threads

In this episode, I’m finally naming a shift that has been simmering for a long time: I’m done clinging to previous versions of myself, my business, and especially the online business space that shaped so much of my early entrepreneurship. A new era. A new way of being in my work and in my life.I share the two big pivots guiding my business in 2026:(1) moving fully into an IRL, community-rooted model across Western New York and surrounding regions, and(2) letting go, once and for all, of the narratives, delusions, and false promises that dominate the online business world.I also talk about reclaiming the “woo” I’ve believed in long before it was commodified on Instagram — the real magic found in presence, intuition, energy, and everyday moments. And I explain why stepping away from the online space is helping me recover my clarity, creativity, and courage.You’ll hear how I’m rebuilding my business using real relationships, real conversations, and real-world data — not trends, templates, or algorithms. And I offer ideas for listeners who feel stuck, burnt out, or confused about how to plan for 2026 in a world where online growth is no longer the golden ticket.This is a grounded, honest, and hopeful conversation about stripping everything down to what’s true, what’s needed, and what’s right in front of you.CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyattThe Middle Ground Confessions of a Copywriter - weekly marketing gossip

It's hit me twice now in the last two years: I pour full time effort into running a part-time business. This was never my intention (and it wasn't always this way!)I used to have better boundaries and better outcomes.Last year, when my youngest daughter was in half-day UPK, I still found myself grinding into the surrounding hours and corners of the day, hustling to make my business work. And it did! For a little while. (Ask me how I felt during that time.)This year, I've run around in circles trying to figure out how to get a sustainable full time income while the Universe was handing out *other plans.*All of it has led me to the moment: where I sat with the new reality of what I do and do not have the capacity for, what permission I can give myself in this moment, and what's next for this 5 year old business.If you KNOW that things are different in your business, if things haven't felt quite right or inspiring for a long time, or if you're pouring energy, effort, and resources into something that isn't giving back in some way- you'll relate to this episode.CONNECT WITH LINDSAY:lindsayhyatt.comSUBSTACK: The Middle Ground@thelindsayhyatt

This quickie episode is not nearly as stuffy as that title would make you believe!This year has been filled with pivots, pressure, and the feeling that everything must be solved immediately. Coming off a corporate misstep and a lot of internal wheel-spinning, I realized that urgency has been running the show. Constant planning for a “better next month” was only creating more anxiety.The mindset shift arrived once I acknowledged what is actually needed right now. This season is not about rushing into new offers or forcing clarity. It is about strengthening the foundation already beneath me, returning to my creative voice, and slowly realigning my long-term vision with intention.In this episode, I share the three-part approach guiding me through the final stretch of the year:Stabilize what is working in my business todayRecenter in the creative identity that feels trueReconnect and Realign toward a more strategic and sustainable 2026This conversation is vulnerable, practical, and grounded in reality. It is for anyone who feels burnt out by their own expectations and needs permission to stop pushing so hard.Take a few minutes to sit with these questions:Stabilize: What is already working that deserves more of your care and focus right now?Recenter: Where does your authentic voice feel quiet, and how can you give it more room to speak?Reconnect and Realign: What pressure can you release for the rest of the year to create space for a stronger future?Write it down. Choose one action you can take this week that supports these answers. Small steps count.Check out Lindsay's new platform: The Middle GroundCONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt on Threads and IG

Just over a year ago, I released an episode called “On the Death of Social Media as We Know It.” Turns out, I was onto something.Social media has never felt less human—or less effective—for business owners trying to build genuine connections. Algorithms are working against us, bots are louder than people, and everyone’s exhausted by the constant cycle of outrage.So what’s next?In this episode, we’re talking about why the future of your business lies beyond the feed—and how to start showing up offline in a way that still supports your online brand. I’ll share what I learned from a recent in-person event that reminded me of one simple truth:The real world is still where trust is built.We’ll cover:Why social media engagement doesn’t equal connectionHow to shift from chasing views to building visibility that actually mattersWhat it looks like to “go full Buffalo” (and why I am)If you’ve ever wondered whether there’s life after social media—this one’s for you.CONNECT WITH LINDSAY at lindsayhyatt.com or on Threads/IG @thelindsayhyatt.

In this episode of Reprogramming, we explore:-All my fun hobbies!-How we've been all been sold the lie that EVERYTHING must be rooted in purpose, and therefore, meaning is derived from accomplishment (aka Lindsay wants to play the flute again for fun.)-Waking up to the idea that we are being controlled by participating in the narratives of rage online (including the discourse around Taylor Swift's new album, The Life of a Showgirl.)-How the only way to change this cyclical hell is to move through it, DIFFERENTLY.-What Lindsay's working on next to address this: a new multimedia platform that will introduce new ways of thinking about things, having uncomfortable but needed discussions, and focusing on the balance between the swirling emotions of this timeline and finding daily peace and enjoyment.CONNECT WITH LINDSAY at lindsayhyatt.com, or on Threads and IG @thelindsayhyatt.

Are we stuck between two extremes—panic and disassociation? In this episode of Reprogramming, we explore how fear-driven reactions and “business as usual” detachment both limit our collective power. From fear mongers who fuel doubt, to friends and coworkers who choose not to know what’s happening, these patterns shape how we live and work in ways we rarely name out loud.But neither extreme will get us through this moment in time. So what’s next? Join me as I unpack what a new way forward could look like—in daily life, in our workplaces, and in our communities.CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt

The secret sauce of 2025- when it comes to getting a new job, landing a new client, or hell- just saving the world? RELATIONSHIPS.This isn't fluffy advice. This is literally the difference between getting a phone call for an interview and an AI bot throwing your well-rounded resume into an automated virtual garbage. It's the difference between a cold pitch and a highly recommended referral. And it's the difference between having a laugh with a mid-tier friend and becoming completely isolated, alone, and depressed.Relationships are a big deal.In this episode, I talk about how I watched myself slide into that worst case scenario, and how building and nurturing relationships (personal and professional) have made ALL the difference in my business and life. Side note- in this time of deep divide and rage fueled by misinformation and isolation, RELATIONSHIPS of ALL KINDS are the thing that will help us keep our humanity, and be able to move forward into some kind of safe and happy future, together.JOIN ME for a low cost workshop called The Get a Job/Get a Client Workshop 2025, where we'll learn how to optimize our digital presence, energy, and effort to move the needle into our next chapter. It's Monday, SEPT 30th at 12PM EST. Sign up here.CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt THREADS@thelindsayhyatt IGLindsay on LinkedIn

I’m back to Reprogramming after summer hiatus with a life + work update. Recently, I landed a high-paying corporate job—and quit within 30 days. Old me (the people pleaser) would’ve stayed, hoping it might get better. But after my husband’s health took a turn, I knew my energy was too precious to spend in the wrong place.In this episode, I share why walking away was the right call, how intuition never steers us wrong, and why you have permission to leave situations that don’t fit—even if it feels scary. This wake-up call reminded me who I am, what matters most, and the power of savoring the present moment.If you’ve ever felt trapped in a role or relationship that wasn’t right for you, I hope this helps you find clarity and courage.ALSO, I'M BACK TO BUSINESS. Here's all the places and spaces we can collaborate in:⁠Biz Strategy Power Hours ⁠- 60 minute one-on-one sessions to move needles in your business, IMMEDIATELY. ⁠Reprogramming- The Substack⁠ - my relaunched Stack that goes deeper than ever into the real life truths behind life and business. **Need job hunt support? For a limited time, I am offering FREE AUDITS to anyone who's been on the job market for 3 months+. ⁠DM ME⁠ on Instagram and we'll take a look at your stuff, get things moving.

It’s been nearly two years since AI entered the creative industries—and it’s finally starting to affect me in ways I can’t ignore. In today’s episode, I’m sharing a deeply personal take on how AI is shifting the landscape of copywriting, marketing, and creative work as we know it.This isn’t a debate about whether AI is good or bad—it’s a reflection on what it means to be a creative professional in an AI-powered world, what’s already changed (especially in how people search for and consume content), and where we go from here. I’ll also share my biggest fears about how AI is being used—and misused—and the one moment that really hit me: a job interview that left me questioning the value of human creativity.But it’s not all doom and gloom. There are glimmers of hope here, too. Opportunities to adapt. Ways to stay grounded in your skills. And a reminder that your brand, your voice, and your perspective still matter—maybe more than ever.How ChatGPT’s launch shifted my industry overnightWhy I didn’t feel excited about AI at first—and still have ethical concernsThe moment I realized my perspective was too narrowWhat AI is doing to traditional SEO and web searchWhy being searchable by name is more important than everThe difference between being a writer—and being a writer with marketing strategyWhat “AIO” is and how it could open up new roles for creativesThe most depressing job interview I’ve ever had (and what it says about the state of our industry)How I’m rethinking my offers to align with a new futureWhy millennials are built for this kind of pivot—and how I’m choosing hope over panicLike AI is creeping into your lane and you don’t know how to respondDisheartened about what this means for your creative workConfused about how to evolve without abandoning your craftCurious about the real implications behind AI search and content shiftsThis episode is for you.CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt on Threads or InstagramSign up for the juiciest marketing goss every week on Confessions of a Copywriter.

If you built your business in the last 5 to 10 years OR are just starting today, you NEED to listen to this episode. It may trigger you, or it may (hopefully!) wake you up to some of the bad advice that's been peddled as "strategy."There is plenty of BAD ADVICE online about how to succeed and why you aren’t meeting your goals. This very episode was inspired by some BAD ADVICE on a business podcast I listen to. We gotta stop the nonsense, people.On this episode of Reprogramming, we throw a little shade at some of these players in the online space, advising people to "shift their mindset" or -my favorite "don't work as hard" in order to get ahead. We also cover:> The reality of entrepreneurship today> How self-described experts are merely selling an idea that is not available to most business owners> How many of the coaches/influencers/and marketing celebs got in at the right time> How the practice of PATIENCE is essential for all *regular* business owners, and that it's your absolute super power when running a long term, successful and sustainable business. CONNECT WITH LINDSAY:lindsayhyatt.comOn Instagram and Threads @thelindsayhyattOn LinkedInSign up for my weekly gossip rag for more juicy industry insights: Confessions of a Copywriter

After speaking with creative recently on LinkedIn, the conversation she shared with me about a client who "didn't think strategy was necessary" IRKED me and got me thinking about why clients don't see the value in investing in a foundational element of their marketing.In this episode, we dive into the importance of strategy and how it helps us think big picture, for the future and beyond. I share personal stories of my own experience on the provider side, while also acknowledging the decisions clients have to make in an uncertain economy. Takeaway: Business without strategy is a waste of everyone's time, money, and resources.CONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt on Threads and InstagramNeed a copywriter or brand strategist? Find me on LinkedIn.

There comes a moment in every entrepreneur's life when they toy with the idea of changing everything- throwing it away, and starting off on a new adventure.That's what this episode of Reprogramming is about: seeking relief, seeking financial stability, and being ready for a new chapter.If you're a business owner who's ever thought about returning to the traditional workforce, you'll likely relate!CONNECT WITH LINDSAYlindsayhyatt.com@thelindsayhyatt on Threads or InstagramLinkedIn

Paralysis in business is not something I'm used to dealing with, but this year- it's been a present and powerful foe, from decision making to action taking.I explore how perfectionism, overthinking, and option overload can keep us stuck in a cycle of inaction, and share practical strategies to break free and move forward with clarity and purpose.Even as someone who typically advises others to "feel the paralysis but DO IT ANYWAY," I found myself caught in a swirl of overthinking and inactionWhen we have too many ideas and directions, the overwhelm can shut down our ability to execute on any of themThe universe often delivers lessons in the areas where we need growth the mostCONNECT WITH LINDSAY:lindsayhyatt.com@thelindsayhyatt on Threads and IG

The hardest decision to make is the one you're not sure of, even when the opportunity looks good on paper.On this episode of Reprogramming, Lindsay talks about a recent decision she struggled to make, how she eventually got to "NO", and what happened after. Saying no can be a powerful thing, and it can make way for something new and wonderful to come along. It also is a sort of gateway to acceptance- to help you move ahead.Connect with Lindsay:lindsayhyatt.com@thelindsayhyatt on Threads and IGFollow Reprogramming with Lindsay Hyatt on Substack

On the first PEP TALK mini episode of Reprogramming, Lindsay shares an aha moment about the cyclical nature of business and life, and how to actually IMPLEMENT the lessons learned during a tricky time.She also shares her list of "medicines" that she's putting before anything else to navigate uncertainty with more ease.CONNECT WITH LINDSAY:lindsayhyatt.comor@thelindsayhyatt on Instagram or Threads

On this episode of Reprogramming, Lindsay explores a personal breakthrough moment against the backdrop of significant societal and political changes. She discusses how traditional metrics of success and conventional approaches to life, work, and social media may need to be "reprogrammed" as we navigate through these challenging times. Lindsay shares her fears, hopes, and a newly discovered framework for finding authenticity in an increasingly performative world.The article that inspired this episode: "The Ordinary Sacred" by Joan WestenbergHighlights:Four principles for "unattaching" from performative livingWe must redefine what it means to exist during a time of great historical precedenceReprogramming is about changing the way we think and act."If I'm not Lindsay Hyatt online, WHO AM I? Well isn't that the conundrum? The question AND THE ANSWER."Lindsay hints at exploring what it means to build a brand and create content in this new reality, promising an adventure of discovery that she'll share with listeners in future episodes.CONNECT WITH LINDSAYlindsayhyatt.com@thelindsayhyatt on Threads and Instagram

In this candid episode of Reprogramming, Lindsay shares wisdom about creating meaningful content that truly resonates with an audience. (Hint: it's time to free yourself from content batch day.)Drawing from personal and professional experience on social media, she offers a practical guide to developing authentic, engaging content.HIGHLIGHTS:Life update about a big client transitionExplores the appeal of text-based platforms like ThreadsDiscusses the platform's unique dynamics and content opportunitiesShares personal success in creating organic, unfiltered content- which has gone hugely viralCommon content creation mistakes4 Key Recommendations:Stop Pre-Planning ContentFocus on Personal PerspectivesEliminate OverthinkingMaintain Consistency"Consistency over time is how brands are built solidly and organically."CONNECT WITH LINDSAYlindsayhyatt.com@thelindsayhyatt on Threads or Instagram