She Slays the Day

What happens when the business plan that was supposed to make $1.6 million stops feeling like the right plan? And how do you know when the financially optimal decision isn’t actually the best decision for your life? Lauryn is joined by Kirby for an unscripted conversation about ambition, money, marriage, faith, and what it means to build a life that actually feels rich.Together, they unpack why they scrapped their planned launches to build Rich Doc Lab, how one unified message changed Lauryn’s business, and the AI tools transforming the way they work. They also get candid about buying a bigger home, maximizing net worth versus enjoying your money, raising kids, and making sure ambition never comes at the expense of the relationships that matter most.Key TakeawaysThe best financial decision isn’t always the one that maximizes net worth. Your money strategy should support the life, family, and experiences you actually value.Sometimes business growth requires abandoning a plan that already works. Lauryn and Kirby walked away from projected revenue to create one cohesive offer, audience, and message through Rich Doc Lab.AI is rapidly changing how small business owners operate. From marketing and advertising to research and business automation, AI agents can remove enormous amounts of manual work when given the right context and systems.Ambition needs boundaries. Money, business growth, and achievement matter, but Lauryn and Kirby continually bring their decisions back to their marriage, their kids, and the kind of life they want to build together.Resources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Clinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic MindHolistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubINSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)

What happens when your potential patients stop Googling and start asking AI who they should trust? SEO still matters, but showing up first on Google no longer guarantees that ChatGPT, Gemini, Perplexity, or other AI platforms will cite or recommend your practice. So how do you make sure your business becomes part of the answer?Dr. Lauryn sits down with digital marketing strategist Kimberly Reynolds to break down Answer Engine Optimization, or AEO, and what practice owners should be doing now. They cover website schema, Google Business Profiles, reviews, LinkedIn, AI optimized articles, original expertise, and why small businesses still have an opportunity to outrank bigger competitors. They also explore the emerging world of ChatGPT advertising and why early adopters may have a major advantage.Key TakeawaysSEO is no longer enough on its own. Strong SEO creates the foundation, but AEO helps AI engines understand, cite, and ultimately recommend your practice when users ask for answers or local recommendations.AI needs signals that establish trust and authority. Website schema, Google Business Profile activity, reviews, personal expertise, LinkedIn content, and third party validation all help AI connect your name, business, expertise, and reputation.Content needs to change for the AI search era. Instead of producing massive articles covering everything, focus on one specific question, answer it immediately, organize content into clear sections, include FAQs, and contribute original opinions, experiences, or data.Small businesses still have an early mover advantage. Many larger competitors have not fully optimized for AEO yet, giving innovative practice owners an opportunity to establish authority before the space becomes significantly more competitive.About the GuestKimberly Reynolds is a digital marketing strategist with decades of experience spanning website development, SEO, paid media, and artificial intelligence. She began building and marketing websites in 1995 before moving heavily into paid advertising and eventually managing paid media for a major social media company. Today, Kimberly helps businesses adapt to the changing search landscape through Answer Engine Optimization, AI focused content strategy, and paid advertising. Her work focuses on helping businesses become more discoverable, credible, and recommendable across both traditional search engines and emerging AI platforms.Check out all the services Kimberly offers by visiting her website.Follow Kimberly on LinkedInResources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubClinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic MindINSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)

What if you could turn the knowledge you've already created for your patients into an entirely new revenue stream without becoming a social media influencer? Is Pinterest the overlooked marketing platform that could help you build a business beyond the four walls of your clinic? This week, Dr. Lauryn sits down with Pinterest marketing expert Kelsey Vetter to explore how this visual search engine can help entrepreneurs reach new audiences, sell digital products, and diversify their income.Together, they break down what makes Pinterest different from Instagram and TikTok, how to identify what your ideal customers are searching for, and why you don't need a massive following to start generating sales. From Pinterest SEO and paid advertising to creating low-ticket digital products and building email funnels, Kelsey shares practical strategies for turning your existing expertise into an online business.Key TakeawaysPinterest is a search engine, not just another social media platform. Learn how to reach potential customers who are actively searching for solutions without constantly creating content or building a large following.Digital products can create new revenue streams for clinic owners. Discover how to turn existing patient resources, educational materials, and specialized knowledge into products that can reach customers beyond your local market.Pinterest SEO and content strategy drive traffic and sales. Understand how keywords, compelling visual hooks, and search intent help your content get discovered and encourage users to take action.Not every business belongs on Pinterest. Learn how to validate audience demand, evaluate organic versus paid marketing, and determine whether Pinterest fits your business model.Guest BioKelsey Vetter is the founder of Kelsey Vetter Co., a Pinterest marketing agency helping entrepreneurs and online business owners turn Pinterest into a consistent source of traffic and sales. With 14 years of marketing experience, including five years dedicated exclusively to Pinterest, Kelsey has helped over 300 businesses unlock the platform's potential through tailored organic strategies, paid advertising, and strategic content creation. Her services include Pinterest profile audits, strategy sessions, account setup, and full-service management, helping brands attract customers and create sustainable growth beyond traditional social media.Follow Kelsey: TikTok | InstagramResources:Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubClinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic MindINSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)

Are your ads actually underperforming—or is the real problem what happens after the lead comes in? In Part Two of Dr. Lauryn’s conversation with Dr. Travis Stewart, they dig into the numbers and systems clinic owners need to understand if they want marketing to translate into sustainable growth.They break down cost per lead, booking rates, show rates, customer acquisition cost, follow-up, sales, and why more new patients cannot fix a broken conversion process. From there, the conversation expands into business partnerships, profitability, associate pay, student debt, work ethic, wealth building, and the pursuit of balance. Travis and Lauryn also explore what chiropractic needs to change if practice owners, associates, and the profession itself are going to thrive long term.About the GuestDr. Travis Stewart is the owner of Move Chiropractic in Boulder, Colorado, and co-founder of Making Moves, the coaching company behind Chiro Ads Academy. After opening his practice during the 2020 lockdown, Travis helped grow it from roughly $12K to $70K per month by bringing his marketing in-house and developing his own Facebook and Instagram advertising system. Since then, Travis and his team have helped more than 450 chiropractic practices implement their own ads, managing over $5 million in ad spend and generating more than $30 million in care plan revenue for clients. He also hosts The Arena, where he shares strategies for chiropractic practice growth, marketing, leadership, and entrepreneurship.Follow and connect with Dr. Travis on InstagramResources:Rich Doc Playbook: Secure your spot today!Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Clinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic MindINSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing Hub

What if the marketing agency you hired to grow your chiropractic practice is actually keeping you from understanding one of the most important parts of your business? In Part One of this conversation, Dr. Lauryn sits down with Dr. Travis Stewart to unpack how taking control of his own Facebook and Instagram ads helped transform a struggling new practice.Travis shares how he went from roughly $12K to $70K a month by bringing marketing in-house, developing condition-specific ad funnels, and learning how to create messaging that actually builds trust and converts. They also explore the shift from clinician to CEO, simplifying marketing so it remains sustainable, building a team around a bigger vision, and confronting the burnout and identity challenges that can come when your entrepreneurial ambitions grow beyond patient care.Key TakeawaysOwning your marketing creates control. Travis stopped depending on agencies, learned the mechanics of Facebook and Instagram advertising, and built an in-house system that helped take his practice from roughly $12K to $70K per month.Effective chiropractic advertising starts with relevance and trust. Condition-specific messaging, strong hooks, clear positioning, social proof, and a compelling call to action can make an ad feel built specifically for the patient seeing it.Practice growth requires a CEO mindset. Learning to track data, understand demand generation, simplify systems, and make informed business decisions became just as important as being an excellent chiropractor.More revenue does not automatically create more freedom. As the practice grew, Travis moved from being money-poor and time-rich to money-rich and time-poor, forcing him to build a team, delegate, and rethink where his time and attention belonged.About the GuestDr. Travis Stewart is the owner of Move Chiropractic in Boulder, Colorado, and co-founder of Making Moves, the coaching company behind Chiro Ads Academy. After opening his practice during the 2020 lockdown, Travis helped grow it from roughly $12K to $70K per month in just a few months by bringing his marketing in-house and developing his own Facebook and Instagram advertising system. Since then, Travis and his team have helped more than 450 chiropractic practices implement their own ads, managing over $5 million in ad spend and generating more than $30 million in care plan revenue for clients. He also hosts *The Arena*, where he shares strategies for chiropractic practice growth, marketing, leadership, and entrepreneurship.Resources:Rich Doc Playbook: Secure your spot today!Find all things Dr. Lauryn B including ways to work with herFollow Dr. Lauryn: Instagram | Facebook | LinkedInFollow She Slays on YouTubeMentioned in this episode:Holistic Marketing HubThis episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!Holistic Marketing HubINSiGHT CLAThis episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.CLA (Current)Rich Doc PlaybookLet's be honest. We've all been given the same playbook. Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy. That was the promise. Yet here you are. Maybe your clinic is thriving. Maybe you're still trying to get it off the ground. Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click. The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.Rich Doc PlaybookClinic MindClinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.Clinic Mind