The Marketing Millennials

B2B Marketing shouldn’t be boring. And if your brand isn’t building a world people want to step into, you’re already falling behind. Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing. From creating Webflow’s breakout “AI Guy” character, to why brand matters more than ever in an AI-powered search world, Marissa shares how B2B brands can stand out in feeds dominated by cats, babies, and memes. They also dive into measuring brand beyond clicks, using AI as a creative partner (not a shortcut), and why human-to-human Marketing is the hill Marissa would die on. If you’re a Marketer who wants to push B2B beyond features and funnels (and actually make people care) this is the episode for YOU. Follow Marissa: LinkedIn: https://www.linkedin.com/in/marissakraines/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketing automations technically work…and still quietly fail. Jay and Daniel break down why set-it-and-forget-it automations no longer cut it and what actually makes automated marketing feel personal, timely, and human. They cover how to write automations that sound like a real person, why unexpected send times outperform “best practices,” and how layering one-off human messages on top of automation boosts results.  Plus, what’s the difference between schedule sending at 10:00 vs. 10:14? Turns out, it’s the difference between background noise and getting noticed.  If your automations feel invisible, ignored, or robotic, this episode shows how to make them feel alive again. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Behavioral science holds the keys to some of the most effective (yet overlooked) marketing strategies. And if you’re not thinking about it, you’re already behind.  In this throwback episode, Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.  From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today. And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there’s 5 to avoid.  If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

B2B Influencer Marketing isn’t broken, it’s just misunderstood. Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start.  From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set the right goals, choose the right creators, write effective briefs, track the right metrics, and avoid the trap of one-off campaigns.  And, what does it mean to be authentic? They explore personal branding and how Marketers can stop letting job titles and imposter syndrome define their careers. If you’re a B2B Marketer looking to refine your influencer program, set realistic goals, and even build your personal brand, this episode is for you.  Follow Brianna: LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You don’t have to like football - or even watch the Super Bowl - to win with Super Bowl marketing. Jay and Daniel break down why the Super Bowl is one of the easiest cultural moments for any brand to lean into, including boring B2B companies and nonprofits.  They explain why relevance beats originality, how tapping into what everyone is already thinking about boosts engagement, and why sitting out cultural moments is a missed opportunity. They also cover practical ways to do it without trying too hard and share why the week leading up to the game (and the 24 hours after) is the sweet spot for performance. If your marketing ever feels disconnected from what’s new and “in”, this episode shows how to ride the biggest moments without changing who you are. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

How do you measure organic social when likes don’t matter anymore? What happens when you let creators cook…and get out of the way? Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds talent, gives them creative freedom, and turns organic social into massive earned reach. They break down viral campaigns like Face Pics vs. D*** Pics, how meme culture actually drives brand conversations, why shares beat impressions, and what it’s like walking the line between bold humor and network TV standards…especially when you’re heading to the Super Bowl. This episode is a playbook for brands that want to be talked about, not skipped. Follow Jori: LinkedIn: https://www.linkedin.com/in/jorien-evans-71985032/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why feed the content machine…when you can build the content house? In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact. And, how do you design surveys that don’t suck? She breaks down how to work with analysts to pull out the story and keep the distribution engine humming long after launch. Plus, Jillian shows how to use AI not just to write, but to turn your proprietary data into smarter, sharper content. If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s for you. Follow Jillian: LinkedIn: https://www.linkedin.com/in/jillianmacnulty/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name. Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it’s one of the easiest, highest-leverage experiments in marketing. They also explain why testing tiny changes teaches you more than big rewrites, how to personalize titles for different audiences, and why most content fails at the hook before anyone even sees the value. If you want a faster path to better conversions without rebuilding everything, start with the title. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What do you get when you mix hats, social media channels, and a bunch of dads? In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats.  At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. Everyone wanted one. How do you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop.  Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience.  And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand?  If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you.  Follow Bart: LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don’t believe everything you hear: YouTube (especially with their Shorts feature) isn’t dead or going downhill anytime soon.  In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat your textual content into videos. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around? And, brands are making a huge mistake on YouTube. Find out what Avi has to say about it. If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU.  Follow Avi: LinkedIn: https://www.linkedin.com/in/ashenkar/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions.  Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why long webinars, long demos, and long emails are quietly getting skipped, and how shorter time blocks are one of the fastest ways to drive more signups and engagement. They also cover simple conversion boosts you can apply immediately, like adding read time to emails and content, and using TLDR above the fold to help overwhelmed audiences commit faster. If you want more people to click, register, or book time with you right now, this episode is your reminder: respect their calendar, and you’ll win their attention. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Why are fractional leaders becoming the secret weapon for modern growth? Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging. You’ll learn: -Why the market is shifting from hiring full-time execs to paying for fractional outcomes - The 3 fastest paths to landing your first clients (hint: your first five are already in your network) - How to package your expertise into frameworks + outcomes clients will actually pay for Whether you’re brand new to fractional work or ready to scale what you’ve already started, this session will help you rethink how you price yourself, position your value, and build a business that’s simple, profitable, and built to last. Follow Sangram: LinkedIn: https://www.linkedin.com/in/sangramvajre/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

LinkedIn has quietly changed everything…and most creators haven’t even noticed yet. Daniel sits down with LinkedIn growth expert and agency partner Mark Jung to break down what’s actually happening inside the LinkedIn algorithm and how marketers, founders, and operators can win going into 2026. They unpack LinkedIn’s shift to an LLM-powered feed, why follower count matters less than ever, and how creators with under 100 followers are now competing with accounts in the tens of thousands.  You’ll also learn: Why LinkedIn is now a positive-signal-only platform How the first 30 minutes and first 60 words of your post matter most What cohort seeding is and how it determines who sees your content CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. ⁠https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials⁠   If your LinkedIn reach has dropped, your content feels inconsistent, or you’re tired of guessing what works, this episode is for you.  Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Every January, marketing advice explodes…and most of it isn’t great. Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn’t click that,” they explain why opinions, over-planning, and fake best practices kill real performance. They talk about why you are not your audience, why testing always beats internal opinions, how content calendars can slow you down, and why distribution now matters more than creation.  They also unpack the biggest myth around AI in marketing and why it’s not replacing marketers, just lazy execution. If you’ve ever felt overwhelmed by conflicting advice, paralyzed by planning, or pressured to follow trends that don’t actually work, this episode is for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

How do you build a science-first wellness brand that can survive (and lead) in one of the most crowded categories in the world for 22+ years? In this Marketingland Festival 2025 session, Dr. Anna Persaud, CEO and founder of This Works, walks through the brand-building decisions behind turning a wellness brand into an international leader, known for creating the pillow spray category. From pioneering circadian-rhythm-backed sleep solutions to building trust through clinical trials, neuroscience partnerships, and over 200 awards, she unpacks what it takes to win long-term: purpose, proof, relevance, and innovation. You’ll also learn:  How to turn scientific credibility into a competitive advantage Why pivoting with the “bedtime economy” proved to be the best move for Anna and her team How to reframe “failed” products If you’re building a wellness brand, redefining your category, or trying to scale trust in a noisy market, this conversation is for you.  Follow Anna: LinkedIn: https://www.linkedin.com/in/anna-persaud-aa5a176/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Running ads but not seeing results? It might not be your targeting, budget, or creative…it’s your messaging. Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she’s used to spend over $200M on ads and grow her business to nearly eight figures in under three years. Ashley explains why most marketers skip messaging and jump straight to ads, and how that shortcut leads to wasted spend and stalled growth. They walk through each element of the Rainmaker framework with real-world examples you can apply immediately. You’ll also learn: Why ads fail when they speak to the solution too early How to instantly clarify who your message is for The small wording shifts that make ads feel personal Whether you’re running paid media, building a personal brand, or refining your company’s positioning, this episode will change how you think about messaging. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyjettonbrock/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

There’s a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do. Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your team” consistently outperform vague or polite calls to action across email, social, ads, and websites. They dig into real data behind subject lines that boost open rates, why platform signals like saves and shares matter more than ever, and how moving your CTA to the beginning instead of the end can change performance. They also explore how action-forward buttons and more explicit copy can increase retention…not just clicks. If you’re struggling to turn attention into action, this episode is for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

B2B social isn’t broken…most brands are just playing it wrong. Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today. Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work. From building an internal creator team to launching multiple niche media pages, Chris shares the exact operating system ClickUp uses to generate millions of organic impressions every month. You’ll also learn: Why B2B brands should copy B2C trends before they’re “acceptable” How ClickUp runs its weekly content machine from ideation to publishing Why creator-led pages and employee-generated content are the future of B2B marketing If you’re trying to build a brand people actually talk about (not just ads people scroll past), this episode is for you. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. callrail.com/proveit Follow Chris: LinkedIn: https://www.linkedin.com/in/chrisclickup/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Is SEO actually dead? Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands. They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks, and reveals how CMOs should rethink funnels, content, and metrics heading into 2026. You’ll also learn: Why SEO isn’t dead, but diversification is mandatory How AI visibility works and what it really measures The new metrics CMOs should track beyond traffic If you’re a Marketer wondering how to show up in ChatGPT, Claude, Google AI Overviews, and beyond (without sacrificing pipeline), this episode is for you.  CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. ⁠callrail.com Follow Tifenn: LinkedIn: https://www.linkedin.com/in/tifenndano/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The first two weeks of January are not business as usual…and treating them like they are can quietly sabotage your entire Q1. In this episode of Bathroom Break, Jay and Daniel break down why early January is one of the most misleading times of the year for marketing performance. From flooded inboxes and short attention spans to false negatives on new tests, they explain what not to panic about and what you should be doing instead. They cover why monthly goals beat quarterly planning in January, how to audit automations before they send the wrong signal, why remixing last year’s content often outperforms brand-new ideas, and how shorter copy and simpler messaging win when everyone’s just trying to get back on their feet. If your January marketing ever feels underwhelming, broken, or confusing, this episode explains why, and how to set yourself up for a stronger February, March, and beyond. Keep it short. Keep it relevant. And don’t let January lie to you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/