The Marketing Millennials

Email isn’t dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back. They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use. If you’re an email marketer who wants to move beyond templates and start driving real engage ment and conversions, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Naomi: LinkedIn: https://www.linkedin.com/in/naomiwest1000/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

TV is exploding again. But most brands still don’t know how to make it work without blowing their budget. In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play. From fixing fragmented measurement and delayed reporting, to proving TV’s impact on CAC, branded search, Amazon halo, and retail growth, Meghan shares how Bonafide turned TV from a “nice to have” into a repeatable growth engine. They dive into Q1 wellness pushes, why linear still matters for older demographics, how to think about creative testing, and why scared money doesn’t make money when you’re trying to scale. If you’re a mid-market brand stuck between performance and brand (and wondering whether TV is worth it) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghantshea/ Follow Romano: LinkedIn: https://www.linkedin.com/in/rbottini/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Email performance still starts with one thing: the open. Jay and Daniel break down the subject line tests marketers aren’t running enough and why small, weird experiments often outperform “best practice” advice. They cover surprising tactics like all-caps subject lines, zero capitalization, recognizable emoji branding, and pattern interruption hooks that force a millisecond pause in the inbox. Jay shares high-performing psychology plays like the “accidental internal reveal” and reverse psychology subject lines that make readers open out of pure curiosity.  And, Daniel explains why most marketers give away too much upfront…and how curiosity beats clarity when it comes to getting the click. If your emails are getting ignored, this episode is a playbook of subject line tests you can run immediately to boost opens, engagement, and results. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Find out more, visit: https://workweek.com/

AI can produce content faster than ever…but if your brand feels generic, you’re already losing. Daniel sits down with Emma Robinson, Head of B2B Marketing at Canva, to unpack why human judgment, creativity, and brand conviction matter more than ever in an AI-powered Marketing world. From why visual storytelling encodes 74% faster in the brain, to how Canva thinks about brand as the long-term demand engine, Emma shares how elite teams use AI as leverage, not as a replacement for taste. They dive into balancing emotion and logic in enterprise buying, protecting creative standards internally, using AI beyond productivity gains, and why loyalty and brand equity will separate the best marketers from the rest. If you’re a marketer navigating AI, performance pressure, and brand building all at once, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Emma: LinkedIn: https://www.linkedin.com/in/emma-robinson-mtkg/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Growing an audience is easy. Turning that audience into a real business is the part most marketers completely miss. And if you don’t understand the difference, you’re already behind. In this episode, Daniel sits down with Marc Sirkin, former CEO of Third Door Media and longtime builder behind brands like MarTech.org and Search Engine Land, to unpack what it really takes to grow a media company….and why eyeballs don’t automatically equal revenue. From why viral reach doesn’t guarantee conversions, to the danger of chasing new revenue streams too early, Marc shares lessons from decades of building audiences across nonprofits, publishing, and modern B2B marketing. They also dive into why performance marketing has warped how we measure success, how brand is becoming the last true moat in an AI-driven world, and why consistency beats chasing the next shiny tactic. If you’re a marketer trying to build trust, create sustainable growth, and avoid optimizing for the wrong metrics, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Marc: LinkedIn: https://www.linkedin.com/in/marcsirkin/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

TV isn’t just for billion-dollar brands anymore. And if you still think it is, you’re already behind. In this new mini-series brought to you by Tatari, Daniel sits down with Donna Lazaro (Senior Director of Brand Media at Gabb) and Anna O’Neill (Customer Success Team Lead, Platform at Tatari), to break down how modern brands are using linear and connected TV to drive real, measurable growth. From why Gabb added TV in 2023 to scale awareness and credibility, to treating TV like a performance channel instead of just a brand play, they unpack what TV actually looks like in 2026 and beyond. They dive into creative testing, halo impact across Meta and Google, measuring incrementality, scaling during moments like back-to-school and holiday, and why consistent brand presence wins long-term. If you’re a marketer wondering whether TV is still out of reach (or how to make it measurable and performance-driven) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at http://bit.ly/40kwEAQ Follow Donna: LinkedIn: https://www.linkedin.com/in/donna-lazaro-1a1173192/ Follow Anna: LinkedIn: https://www.linkedin.com/in/anna-oneil/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Attribution is one of the most talked-about topics in marketing…and also one of the most misleading. Jay and Daniel explain why most attribution models are basically garbage, especially last-touch attribution, and why marketers keep over-investing in channels like Google Search simply because they get the final click. Jay walks through one of the most underused measurement tactics in marketing: holdout groups, where you intentionally exclude part of your audience from campaigns to measure real lift. Daniel adds the simplest attribution hack of all: just asking customers where they heard about you. If you’re tired of dashboards that tell you what you want to hear instead of what’s real, this episode Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Community isn’t a buzzword, it’s one of the most powerful growth engines in Marketing. And if you’re not building one, you’re already behind. Daniel sits down with Chanel Clark, founder of The Marketing Club, to unpack how she accidentally turned one LinkedIn post into a community of over 15,000 Marketers across Australia and New Zealand. From growing a Slack group into real-life events, to keeping engagement high as the community scales, to figuring out when (and how) to start charging, Chanel shares the behind-the-scenes playbook for building something people genuinely want to belong to. They also dive into why community is an owned channel, what makes events actually valuable, and why the future of Marketing is human connection - both online and IRL. If you’re a marketer who wants to build deeper relationships, stronger networks, and a brand people rally around, this is the episode for YOU. https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Chanel: LinkedIn: https://www.linkedin.com/in/chanel-clark/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Super Bowl isn’t the finish line. It’s the starting point. Daniel sits down with Doug VandeVelde, Chief Growth Officer at WK Kellogg, to break down why Raisin Bran is making a Super Bowl appearance and why fiber is the next big cultural and consumer shift in health. From spotting early consumer signals, to turning a Super Bowl ad into a year-long growth strategy, to choosing William Shatner as the face of the campaign, Doug unpacks how legacy brands stay relevant at the biggest stage in marketing. They also dive into what success actually looks like beyond the Big Game, how Kellogg integrates marketing, product, and distribution under a growth lens, and why transparency is the marketing hill Doug would die on. If you’re a marketer curious how iconic brands evolve, spot trends early, and turn attention into long-term growth, this is the episode for YOU.  ⁠https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠ Follow Doug: LinkedIn: https://www.linkedin.com/in/doug-vandevelde/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI is everywhere, but most Marketers still don’t know what to actually do with it beyond asking for subject lines. Jay and Daniel break down the real AI tools they’re using day to day to write faster, create decks, edit video, spin up ad creative, and even build entire business ideas without knowing how to code. They explain why Claude is the best for writing and tone, how Gamma can generate stunning presentations in minutes, why Descript is a cheat code for video and podcast editing, and how Replit makes “vibe coding” a real superpower for marketers. And, how is Google moving in the AI age? Get ready because Gemini and Nano Banana are about to be in your toolkit.  If you want the real marketing AI stack for 2026, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Some of the hardest marketing problems aren’t about selling, they’re about changing behavior and building trust. And very few brands get that right. Daniel talks with Meiling Tan (former founding Head of Marketing at Waymo and now VP of Brand and Go-To-Market at Care.com) to break down how to market products people are initially afraid of, including self-driving cars to caregiving. From challenging the status quo of human driving, to reframing safety as the core problem, to building trust before talking about features, Meiling shares how Waymo helped people go from “That’s scary” to “How did we ever live without this?” They also break down: - What it really takes to build a brand from scratch - How to lead a successful rebrand - Why brand must be deeply tied to product experience - How marketers need to think like business leaders to drive real impact If you’re a Marketer working on adoption, trust, or category creation, this is the episode for YOU. Follow Meiling: LinkedIn: https://www.linkedin.com/in/meilingt/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

B2B Marketing shouldn’t be boring. And if your brand isn’t building a world people want to step into, you’re already falling behind. Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing. From creating Webflow’s breakout “AI Guy” character, to why brand matters more than ever in an AI-powered search world, Marissa shares how B2B brands can stand out in feeds dominated by cats, babies, and memes. They also dive into measuring brand beyond clicks, using AI as a creative partner (not a shortcut), and why human-to-human Marketing is the hill Marissa would die on. If you’re a Marketer who wants to push B2B beyond features and funnels (and actually make people care) this is the episode for YOU. Follow Marissa: LinkedIn: https://www.linkedin.com/in/marissakraines/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketing automations technically work…and still quietly fail. Jay and Daniel break down why set-it-and-forget-it automations no longer cut it and what actually makes automated marketing feel personal, timely, and human. They cover how to write automations that sound like a real person, why unexpected send times outperform “best practices,” and how layering one-off human messages on top of automation boosts results.  Plus, what’s the difference between schedule sending at 10:00 vs. 10:14? Turns out, it’s the difference between background noise and getting noticed.  If your automations feel invisible, ignored, or robotic, this episode shows how to make them feel alive again. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Behavioral science holds the keys to some of the most effective (yet overlooked) marketing strategies. And if you’re not thinking about it, you’re already behind.  In this throwback episode, Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.  From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today. And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there’s 5 to avoid.  If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

B2B Influencer Marketing isn’t broken, it’s just misunderstood. Author and CEO Brianna Doe joins Daniel on The Marketing Millennials to explain why most B2B influencer programs fail before they even start.  From unrealistic expectations to poor internal alignment, Brianna walks through what actually makes Influencer Marketing work, especially in B2B. They cover how to set the right goals, choose the right creators, write effective briefs, track the right metrics, and avoid the trap of one-off campaigns.  And, what does it mean to be authentic? They explore personal branding and how Marketers can stop letting job titles and imposter syndrome define their careers. If you’re a B2B Marketer looking to refine your influencer program, set realistic goals, and even build your personal brand, this episode is for you.  Follow Brianna: LinkedIn: https://www.linkedin.com/in/brianna-doe/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You don’t have to like football - or even watch the Super Bowl - to win with Super Bowl marketing. Jay and Daniel break down why the Super Bowl is one of the easiest cultural moments for any brand to lean into, including boring B2B companies and nonprofits.  They explain why relevance beats originality, how tapping into what everyone is already thinking about boosts engagement, and why sitting out cultural moments is a missed opportunity. They also cover practical ways to do it without trying too hard and share why the week leading up to the game (and the 24 hours after) is the sweet spot for performance. If your marketing ever feels disconnected from what’s new and “in”, this episode shows how to ride the biggest moments without changing who you are. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

How do you measure organic social when likes don’t matter anymore? What happens when you let creators cook…and get out of the way? Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds talent, gives them creative freedom, and turns organic social into massive earned reach. They break down viral campaigns like Face Pics vs. D*** Pics, how meme culture actually drives brand conversations, why shares beat impressions, and what it’s like walking the line between bold humor and network TV standards…especially when you’re heading to the Super Bowl. This episode is a playbook for brands that want to be talked about, not skipped. Follow Jori: LinkedIn: https://www.linkedin.com/in/jorien-evans-71985032/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why feed the content machine…when you can build the content house? In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact. And, how do you design surveys that don’t suck? She breaks down how to work with analysts to pull out the story and keep the distribution engine humming long after launch. Plus, Jillian shows how to use AI not just to write, but to turn your proprietary data into smarter, sharper content. If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s for you. Follow Jillian: LinkedIn: https://www.linkedin.com/in/jillianmacnulty/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name. Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it’s one of the easiest, highest-leverage experiments in marketing. They also explain why testing tiny changes teaches you more than big rewrites, how to personalize titles for different audiences, and why most content fails at the hook before anyone even sees the value. If you want a faster path to better conversions without rebuilding everything, start with the title. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What do you get when you mix hats, social media channels, and a bunch of dads? In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats.  At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. Everyone wanted one. How do you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop.  Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience.  And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand?  If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you.  Follow Bart: LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com