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Welcome to Scale Tale, the podcast that takes you on an exciting journey through the world of customer success. Let’s go beyond theory and explore real-life case studies and examples, unveiling the strategies that drive sustainable revenue growth for businesses.
Have you ever wondered how top CS leaders achieve remarkable success? We'll reveal their tactical tips and insider secrets, empowering you to supercharge your CS strategy. From building customer-centric cultures to measuring success and forging long-term relationships, we'll guide you through the essential steps for creating a thriving customer base.
Join Mausmi Ambastha, a 2X SaaS founder (currently Co-Founder of ZapScale), as she sits down with seasoned experts in the field of Customer Success to discuss real-world challenges and triumphs of CS.
17 Episodes
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CS is evolving, with a push towards revenue. While focusing on nurturing the customer relationship, CSMs are now tasked with making sales.Balancing the art of creating an excellent customer experience along with revenue generation is a herculean task. Maranda Dziekonski, SVP, CS & Ops at Datasembly, joins Mausmi Ambastha,on this episode of the Scale Tale Podcast to discuss how the future of CS is beyond support & success of the customer and how it leads revenue-generating activit...
To build the foundations of a business focused on growth and sustainability it’s essential to learn why customers pack their bags and how every departure holds a lesson for your business.Markus Rentsch joins Mausmi Ambastha on The Scale Tale Podcast this week to discuss how onboarding can make or break the value of your product for each customer, the pitfalls of bad fit customers, and the societal shift towards unsustainable business growth models, bridging the gap between what customers need...
Today leaders are keen on ensuring customer value.Customer Success plays a pivotal position in the customer-centric software industry. If you are eyeing a career shift in CS or are just looking to simply honing your customer success acumen, this episode is a goldmine.Vijay Mehrotra, who's at the forefront of customer success education at the University of San Francisco, joins Mausmi Ambastha on this episode of The Scale Tale Podcast to discuss how SaaS companies can harness customer data...
Most CS platforms are designed for post-sales customer journeys. But, CS begins early-on in the life cycle of a customer journey. CS platforms aren’t equipped to support customers during the entire customer journey.But what if they could?Imagine empowering your CS team with one platform for all customer needs. Super right? That’s what Mausmi Ambastha and Wyeth Goodenough chat about on this episode of the Scale Tale podcast.Join in to learn about the importance of health scorin...
Bad-fit customers are that troublesome segment that often leaves us scratching your heads about what to do. Customers who are not well-suited or aligned with the products, services, or values of your business can prove catastrophic for your bottom-line. Hence, identifying and managing bad-fit customers is important to maintain a positive customer-business relationship and ensuring that business resources are effectively utilised. In this episode of the Scale Tale Podcast, Mausmi Ambastha host...
The customer-facing teams work in silos. This results in misaligned expectations between teams. Result? The customer feels lost. In this episode of the Scale Tale podcast, Mausmi Ambastha complaints to Alex Farmer CRO, Nezasa, as a CSM about- Misaligned expectations between Sales and CS- Ownership of the customer - How can CSMs be monetarily compensated for their efforts?- Should CS have a quota just like Sales does?Timestamps0:00 - Preview & Intro2:49 - Difference in ...
As CSMs, it gets harder to put a label on our efforts when we aren’t able to justify quantitatively. Sure, metrics help us do that, but, the knowledge of applying these metrics is not something many of us have decoded. That’s why we have Rick Adams with us in this episode. Rick walks us through different metrics and their practical use cases for real-life scenarios.Timestamps0.00 - Introduction09:25 - Customer Satisfaction (CSAT)16:30 - How often should we measure CSAT?21:10 - Churn/Renewal R...
Can you imagine 2 CSMs managing the load of 30-40 customers? Impossible to fathom right? Here’s where the power of documentation comes into play. Documentation is often overlooked. However, a well-structured and up-to-date documentation infrastructure can become the backbone of how smoothly operations run in your business. Rachel Baker, Senior CSM at Rimsys, joins our host Mausmi Ambastha, Co-Founder of ZapScale to bring to light an important aspect of the smooth CS operations at he...
One of the biggest challenges in Customer Success is aligning goals and expectations. Many Customer Success Managers (CSMs) feel uncomfortable with upselling because they have misconceptions or haven't been properly taught. Rachel Provan joins Mausmi Ambastha, Co-Founder, ZapScale to share insights on how CSMs can approach upselling with compassion and a genuine desire to help customers through upsells. Mausmi and Rachel discuss:01:28 - Rachel's journey from acting to CS05:32 - Shou...
Right from validating the idea to providing exceptional value to customers, every startup goes through different phases of the startup journey. In this episode of The Scale Tale Podcast, Irit Eizips, the world-renowned expert in Customer Success joins Mausmi Ambastha on the podcast to share the roadmap every SaaS startup must follow and highlight the key mistakes that they must avoid to have sustainable business growth.Timestamps00:00 - Introduction to Irit07:37 - Key items of focus for early...
Cultivating an online presence opens the gateway to a realm abundant with opportunities. In an insightful conversation, Ashna Patel, a prominent figure in Customer Success, known for her robust online presence, joins forces with Mausmi Ambastha, Co-Founder of ZapScale. Together, they dice into the significance of constructing a personal brand and nurturing a network on LinkedIn.Ashna delves profoundly into the pivotal aspect of forging a potent online presence, offering a glimpse into her own...
A true customer-centric company strives to know the needs of their customer at every stage of their journey. Identifying various touchpoints the customer has to go through help identify and solve problems together, increasing the chances of having delighted customers. Mike Sasaki, VP CS, Emburse joins Mausmi Ambastha, co-founder ZapScale to share his insights on creating a customer journey map to limit hand-off friction and retain and grow customers with limited resources. Time...
Donna Weber, the world renowned Customer Onboarding Expert and author of the book "Onboarding Matters" joins Mausmi Ambastha, co-founder of ZapScale and the host of the Scale Tale Podcast to share her wealth of expertise and provide valuable insights into measuring and addressing the cost of customer onboarding. Together, they discuss the importance of 04:15 - Key CS metrics for early-stage companies10:00 - How to align CS metrics with business goals15:47 - Measuring the cost of customer onbo...
In the first episode of Scale Tale: The Customer Success Podcast, Mausmi Ambastha (Co-Founder ZapScale) dived into 2 very essential topics with Clay: helping customers define success and planning the entire onboarding experience around their success. As businesses, we often make certain assumptions about what success means for our customers. We have our own goals and metrics, but it is essential to take a step back and let our customers define success on their own terms. When we have a b...
Scale Tale is a podcast by ZapScale which is focused on exploring the world of customer success and discovering the strategies that lead to sustainable revenue growth for businesses. The podcast is all about sharing insights, experiences, and tips from the field of customer success, with a focus on uncovering the secrets to growth. Our main objective with this podcast is to go beyond theory and abstract concepts and share actionable insights and tactical tips that have proven to be game-chang...
The role of a founder of a SaaS start-up is like the one of a leader in an unknown terrain. Founders typically know the product best and can provide high-touch, personalized support that early customers need. Learning to prioritize scaling through one-on-one interactions with customers is crucial in early days. In this episode of The Scale Tale Podcast, Angela Guedes (Head of Customer Success at Claap) joins Mausmi Ambastha (Podcast Host & Co-Founder, ZapScale) to discuss the importa...
In this episode of Scale Tale: The Customer Success Podcast, our host Mausmi Ambastha is joined by a very special guest - Jarvis Harris, Chief Customer Officer at ScholarPath. Jarvis presents a strategic framework consisting of five essential steps for early-stage start-ups to emphasize customer success, even in the face of limited budgets, resources, and time constraints.1. Creating a charter2. Figuring out the ideal customer profile3. Starting onboarding4. Focusing on personas within onboar...
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