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Negotiation Made Simple

Author: John Lowry

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Welcome to Negotiation Made Simple where we help you master the art of negotiation and win your next deal. Over the last 15 years, John Lowry has helped thousands of people in Fortune 500 companies master the art of negotiation. Now, he wants to help you. Through this podcast, he will teach you the skills you need to become a master negotiator. Every episode, explore practical tips that will help make negotiation easier, give you more confidence, and ensure you win the deal not just in your professional life, but in all corners of your life. We’ll also have some fun along the way with Q&As, interviews, and coaching sessions. Whether you know it or not, there’s too much at stake for you not to master negotiation, so tune in every other week here on Negotiation Made Simple.

54 Episodes
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Need help with a negotiation? Text us and we'll feature your question on the show. In this episode, we sit down with Mark Anthony McCray—one of the top sales leaders in global logistics—to unpack what really drives sales negotiations. Mark’s core philosophy: remove friction. When you make it easy to do business with you—and help your buyer look good to their stakeholders—deals move. They discuss practical prep using a negotiation checklist, aligning cross-functional teams (pricing, legal, CS)...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode of Negotiation Made Simple, John Lowry sits down with Richard Gabriel, one of the nation’s leading trial consultants, whose career spans more than 2,500 cases including some of the most high-profile trials in history. Together, they explore the fascinating intersection between jury consulting and negotiation—how people actually make decisions, the role of bias, and why listening and storytelling...
Need help with a negotiation? Text us and we'll feature your question on the show. When emotions run high and the stakes are even higher, how do you negotiate resolution? In this episode, seasoned litigator and nationally recognized settlement counsel John Pion shares raw, real-world stories from the frontlines of high-stakes negotiations — including a moment where a gun was placed on the table. John unpacks the human side of conflict resolution, showing why empathy, presence, and creativity ...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode of Negotiation Made Simple, host John Lowry teams up with longtime friend and leadership expert Chris Allen to tackle one of the most overlooked leadership skills—negotiating inside your organization. From team conflict to change management and return-to-office policies, negotiation is happening everywhere in the workplace, even if we don’t call it that. Together, John and Chris build a practica...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode, John Lowry sits down with Peter Robinson — former director of the Straus Institute for Dispute Resolution at Pepperdine — to explore the foundational skills every negotiator needs. Peter shares stories and lessons from decades of teaching and practicing negotiation around the world, emphasizing the power of empathy, self-awareness, and preparation. You’ll learn how to uncover the real interests...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode of Negotiation Made Simple, John Lowry sits down with high school teacher and coach Tristan Wheeler to explore the unexpected parallels between education and negotiation. Tristan shares how teaching seniors and coaching soccer have shaped his understanding of influence, transformation, and connection. Together, they unpack powerful concepts like closing the gap between where someone is and where...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode of Negotiation Made Simple, John Lowry sits down with a seasoned university president and faith-driven leader to explore the human side of negotiation. From managing complex relationships to navigating high-stakes decisions, this conversation unpacks the quiet disciplines and mindset shifts that shape truly effective leaders. Whether you're leading a team or closing your next deal, you'll walk a...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode of Negotiation Made Simple, we sit down with Aaron Dorn, CEO of Studio Bank and former U.S. Marine Corps officer, to explore what it really takes to lead, negotiate, and grow in today’s business world. From founding a billion-dollar bank to navigating high-stakes deals, Aaron shares hard-earned wisdom on the people side of negotiation, the power of clarity, and how to build trust that drives res...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode of Negotiation Made Simple, host John Lowry sits down with Doug Ryan, a commercial real estate expert with over 25 years of experience at Colliers Nashville. Doug has played a pivotal role in some of Nashville’s biggest real estate deals, and he credits advanced negotiation training as a game-changer in his career. Doug shares how investing in negotiation skills transformed his ability to close ...
Need help with a negotiation? Text us and we'll feature your question on the show. Negotiation is both an art and a science, and few people understand this better than Dr. Keld Jensen. As the author of 12 books and a leading expert in negotiation, trust, and behavioral economics, Dr. Jensen has spent years studying what makes deals successful—and what causes them to fall apart. In this episode, he shares invaluable insights on how negotiators can create more value, build stronger relationship...
Need help with a negotiation? Text us and we'll feature your question on the show. What can a billion-dollar fighter jet deal teach you about negotiation? In this episode, host John Lowry takes you behind the scenes of a high-stakes negotiation between President Donald Trump and Lockheed Martin CEO Marilyn Hewson. Discover how Hewson navigated public criticism, transformed a tense situation into a collaborative opportunity, and secured billions for her company while delivering taxpayer saving...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode, John Lowry sits down with Ryan Hawk, the host of the acclaimed Learning Leader Show podcast and a bestselling author. Ryan shares invaluable insights from his journey as a leader, podcaster, and keynote speaker, including lessons learned from over 600 deep-dive interviews with some of the world’s top leaders. Together, they explore the intersection of leadership and negotiation, uncovering stra...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode we dive into an incredible 18-year journey that proves the power of persistence, creativity, and relationship-building in high-stakes negotiations. Our guest, Brian Tucker took on a seemingly impossible challenge—turning a breathtaking piece of land into Punta Brava one of the most exclusive golf courses in the world. Along the way, he faced resistance, setbacks, and moments where most would hav...
Need help with a negotiation? Text us and we'll feature your question on the show. In this special episode of Negotiation Made Simple, host John Lowry sits down with renowned attorney and mediator Ken Feinberg, whose expertise has helped shape the outcomes of some of America’s most tragic and high-profile cases, from the 9/11 Victim Compensation Fund to the Boston Marathon bombing and Deepwater Horizon spill. Over the course of an insightful conversation, Feinberg shares the lessons he’s lear...
Need help with a negotiation? Text us and we'll feature your question on the show. Artificial intelligence is one of the most disruptive forces in the world today, but it can be an incredibly powerful tool for your negotiations. In today’s episode we’re covering 3 powerful ways you can partner with AI to improve your negotiations. Get My Book: Negotiation Made Simple Schedule a Live Workshop Schedule a Private Workshop Get Private Coaching from Me Gain Access to My Online Course Follow ...
Need help with a negotiation? Text us and we'll feature your question on the show. Curious about how neuroscience can transform your negotiation skills? In our latest episode of "Negotiation Made Simple," we dive deep into the fascinating world of association bias. Learn how this powerful mental shortcut influences decisions and discover practical strategies to leverage it in your favor. Whether you're a business leader, lawyer, or small business owner, understanding association bias can give...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode, John dives into the fascinating world of neuroscience and its impact on negotiation. Discover how understanding the human brain can transform your negotiation strategies, helping you build better relationships and achieve outstanding deals. Key highlights include: Exploring confirmation bias and cognitive ease Practical techniques for overcoming biases in negotiations Utilizing ...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode, we dive into a topic that's on everyone's mind: How AI Will Impact Negotiation. Drawing from over two decades of experience, John Lowry explores the ways AI can enhance negotiation strategies without replacing the critical human elements that drive successful deals. He'll also address common concerns about AI, emphasizing the importance of integrating AI as a supportive tool while maintaining t...
Need help with a negotiation? Text us and we'll feature your question on the show. In this episode, host John Lowry tackles a common dilemma many professionals face: negotiating a fair salary. A listener was recently offered a Chief Operating Officer role at a nonprofit, and is seeking advice after receiving an offer that included only a 6% pay increase. In this mini episode, we'll cover a few strategies for securing a salary that aligns with the value and market standards of the role. Rememb...
Need help with a negotiation? Text us and we'll feature your question on the show. This episode dives deep into an unexpected yet insightful source of negotiation wisdom: Bryson DeChambeau’s performance at the US Open Here’s a snapshot of what you’ll learn: Lessons in Ambition & Empathy: Discover how Bryson’s drive and focus, paired with his ability to connect with others, showcases the power of balancing ambition with empathy—key traits for successful negotiators. Style vs. Substance: Un...
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