The Sassy Solopreneur

In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny’s recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.Here’s what we talk about:How Bad Bunny’s residency strategy built trust and strengthened his brandWhy appealing to everyone can actually dilute your brand and slow your growthThe difference between niching and brand positioningHow niching down can actually increase traffic, revenue, trust, and loyal readersWhy consistency and authenticity attract more growth than chasing shiny objects & trendsIf you’ve been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

This episode is pure chaos in the best way. From Taylor Swift’s fight for music rights to licensing tips for food photographers, our obsession with AI, and the story behind Sambot, nothing is off limits. We question Pinterest, Facebook, and TikTok, laugh at our most unfiltered ideas, and give you a behind-the-scenes look at what it’s really like when two entrepreneur besties chat every four minutes on Voxer.Links Mentioned In This Episode:→ Follow Sam on Instagram→ Get Sambot→ Join The BridgeLinks & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how Pinterest, AI, and social search all connect? In this jam-packed episode, Pinterest queen Megan Williamson breaks down what food bloggers really need to know about social search and evergreen content. We talk helpful content updates, TikTok as a search engine, evergreen visibility, what social search actually means, and how Meagan’s new AI tool helps you repurpose content without starting from scratch. Tune in now!Follow Meagan Williamson:→ Visit her website→ Repurpose with Purpose AI Assistant→ Follow on TikTok→ Follow on InstagramLinks & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

For as long as I can remember, I’ve led with a systems-first approach to running my multi–six-figure food blog. But now? I’m taking it to a whole new level with AI. In Part 3 of The AFB Experiment, I’m sharing how I’ve turned a decade of proven food blog systems into smart, scalable AI Assistants that help me work faster without losing my voice. I’m still testing everything on my own food blog, but if you’ve been craving more structure and efficiency, this episode will help you start thinking like a systems-first food blogger too. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Think ChatGPT is just about finding the right prompt? Think again. In Part 2 of The AFB Experiment, I’m sharing why using prompts alone wasn’t cutting it for my business—and what I did instead. If your content still sounds robotic, off-brand, or just plain wrong, this episode will help you understand why. I’ll walk you through the shift that changed everything for me and how I started using AI as a creative partner, not just a copy/paste tool. Tune in now!Links & Resources:→ The AI brand photo tool I used, plus the DIY Brand Shoot course that taught me how to use it.→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

You keep hearing that AI is ruining blogging… but what if that’s not actually the problem? Welcome to Part 1 of The AFB Experiment: AI-Powered [Human-Led] Food Blogging—a mini-series where I’m pulling back the curtain on how I use AI in my food blog business without losing my voice, my values, or my mind. In this episode, we’re talking fears around AI, the rise of fake food blogs, and the one thing too many food bloggers are forgetting when it comes to growing in 2025. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie’s coming in hot with the real talk food bloggers need to hear about writing blog posts in 2025. If you’re still clinging to outdated templates or stuffing every post with filler, this is your wake-up call. Hit play and find out what to stop doing and what to do instead, if you actually want blog growth this year.Mentioned In This Episode:3 Things That Might Be Holding Your Food Blog Back - Podcast episode from April 2024 that's still relevant today!The Food Blog Writing Strategy – Write smarter blog posts without relying on templates or overthinking SEO.Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie challenges food bloggers to think beyond just blog posts and instead start seeing them as powerful business assets. She breaks down why your content is doing more than you think and how shifting your mindset can help you maximize growth and profitability. If you’ve ever felt like you’re just checking blog posts off a to-do list, this episode will motivate you to change the way you think about your blog posts.Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, we're talking about the ultimate productivity hack! Jamie breaks down how food bloggers can sync their blogging tasks with their cycle to work smarter, not harder. From low-energy days to high-energy phases, she spills the tea on maximizing productivity depending on where you are in your cycle (and if you don't have a cycle, there's another way to adapt your workflow). Tune in to learn how to make your cycle your secret business superpower!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie shares why refreshing your food blog’s content strategy every year is key to long-term growth. What worked last year may not be what you need this year, and fine-tuning your focus can uncover major growth opportunities. Tune in to hear how a simple strategy refresh can help you build momentum and stay ahead of the curve!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur Podcast, Jamie breaks down the 5 outdated blogging habits food bloggers need to unlearn in 2025 for SEO. She’s sharing what’s out—and what to do instead—to stay ahead of Google’s ever-changing algorithm. Tune in for a spicy, no-BS take on what actually works in blogging this year!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie dives into one of the most underrated yet powerful SEO strategies—internal linking. She breaks down why most food bloggers overlook it, the biggest mistakes to avoid, and how to optimize internal links for better rankings, more page views, and stronger topical authority. If your blog traffic is stuck, this is the strategy you need. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie shares 4 hard-hitting lessons she wishes someone had told her before diving into entrepreneurship. From tax bills to imposter syndrome, mistakes that aren’t really failures, and how making more money changes your circle—she’s keeping it real about what it actually takes to build a successful business. If you’re an entrepreneur, a food photographer, or a creative, don't miss this episode!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur Podcast, Jamie shares everything she’s learned from food blog redesigns over the years. From knowing when it’s the right time to invest in one to avoiding common (and costly) mistakes, she breaks down what truly matters when giving your food blog a fresh look. Thinking about having your food blog redesigned? This episode will help you make a smart, strategic decision!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Niching down isn’t just about choosing a focus for your blog—it’s a total mindset shift. In this episode of The Sassy Solopreneur, Jamie dives into the mindset behind niching down and why so many food bloggers are afraid to do it. She explains why niching down is the very key to long-term growth. If you’ve been overthinking your niche or feel stuck, this episode will give you the clarity and confidence to take the leap.Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Feeling stuck with your food blog strategy? In this episode, Jamie shares five signs it’s time to pivot your food blog strategy, from dealing with stagnant page views to reconnecting with your passion. She dives into real-life examples, practical tips, and how to spot untapped opportunities that can help your blog grow. Perfect for bloggers looking to shake things up and find fresh inspo!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie debunks the most common myths about monetizing an email list, from the misconception that you need a massive audience to the fear that email marketing is overly complicated or outdated. She breaks down how even a small, engaged list can drive consistent income, the benefits of automation, and why diversifying with email provides stability beyond ad revenue.→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie shares how shifting her focus from building just a blog to building a brand changed the game for A Sassy Spoon. Tune in as she walks through the key steps that transformed her food blog into a multi-six-figure business with a loyal, engaged audience. Learn the essential elements of brand-building (over just posting recipes) and why these strategies lead to more growth and revenue.→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie chats with Gemma Aguayo Murphy of Everyday Latina, a Mexican food blogger who recently hit a major milestone by joining Mediavine. Gemma shares her inspiring journey from being an elementary school teacher to becoming a full-time blogger, how she carved a niche within a niche, and her insights on consistency, keyword research, and content planning. She also dives into the importance of investing in yourself and building a strong support system.Follow Gemma: @everydaylatina→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jamie chats with Tiffany Welsh from Well Fed Baker about her incredible journey to hitting 50,000 sessions and finally getting into Mediavine after nine years of blogging. Tiffany shares the biggest mistakes she made along the way and how she turned things around to grow her traffic. She also gives some great advice on finding your niche, focusing on what matters, and why diversifying your income streams is key.Follow Tiffany: @wellfedbaker→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.