Claim OwnershipPrint & Promo Marketing
Subscribed: 49Played: 306
Subscribe
© NAPCO Media
Description
The Print & Promo Marketing Podcast brings you firsthand interviews and thought-provoking conversations with some of the $23 billion promotional products industry's biggest names. Host Brendan Menapace offer witty, informative and concise takes on developing stories and ongoing trends.
28 Episodes
Reverse
Jason Lucash and Brendan Menapace talk about how Rupt Ventures is cultivating growth in the industry, comparisons to "Shark Tank," and what Rupt Ventures has in store for the future.
Boston City Councilor Sharon Durkan joins the PPM Podcast to talk about her proposed plan to create a "unified brand" for Boston using promotional merchandise like apparel and more. Citing the huge success of New York's "I Love NY" campaign — both in terms of recognition and real monetary gain — she wants to create…
Swag Space founder Jeremy Parker joins the podcast to talk about how the new platform can help distributors with common promo pain points, as well as how it fits into the modern supplier-distributor model.
Pillbox Bat Company's Dan Watson joins the podcast today to talk about how one branded bat promotion led to a relationship with the Minnesota Twins, and how that relationship led to a referral to other teams across the league. Watson also discusses the idea of a baseball bat being an artistic medium.
Ross Youngs, founder and CEO of CardNoter and the Univenture family of companies, joins Brendan today to talk about the CardNoter product, as well as some ways promotional products distributors and printers alike can be more environmentally friendly with their promotional products.
Phil Koosed, chief strategy officer for BAMKO parent company SGC, joins Brendan to talk about how he's been working long hours to coordinate relief and raise funds for those affected by the earthquake in Turkey and Syria.
The Ollyball is an inflatable ball that's designed for the one thing Mom always told you not to do: play ball in the house. Listen in as inventor Joe Burke explains to Brendan how his invention earned Toy of the Year honors, and how he's bringing the Ollyball into the promo space.
We're back from PRINTING United Expo in Las Vegas! During the show, we spoke to a few promotional products suppliers about their experience from the massive show floor and what you can look forward to next year.
They say the quickest way to a college kid's heart is through pizza. That's why Community College of Philadelphia has been advertising on pizza boxes throughout the City of Brotherly Love. Kris Henk, executive director of marketing for the school, joined the show to tell us all about it. Plus, Sean and Brendan discuss Netflix's smash-hit new "Stranger Things" merch and more...
Emily Jaworski and Dominique Volker of Whitestone Branding joined the show to tell us how they're handling price increases while keeping customers happy, what they're expecting for the rest of the year, how they're dealing with inventory issues, and more. Plus, Sean and Brendan talk Twitter merch now that Elon Musk bought the company...
Is the word "distributor" outdated? Does it need to be updated to better reflect the changing nature of the job and the capabilities of modern distributor companies? Is it necessary to make a change? Is it even possible? Sandra Kelley of Prestige Promotions joined the show to discuss the topic, originally proposed by PPAI President Dale Denham in a recent article...
It hasn't captured national attention the same way as inflation or shipping delays, but the ongoing paper shortage has been called an "existential crisis" by some in the print industry. What's happening and what does it mean for distributors? Jim Kersten, CEO of Diversified Labeling Solutions, joined the show to fill us in and talk opportunities in the fast-growing labels market...
Imprint Engine's Caleb Gilbertson and Zach Sussman joined the show to share some lessons from their fast-growing company's success and discuss how the recent boom in HR-related spending is creating huge opportunities for promo businesses. They also talked online stores, their end-to-end business model and much more...
Wingstop recently completed a full overhaul of its employee uniforms, replacing the old ones with new ones made using 2 million recycled plastic water bottles. Wingstop's Marisa Carona, The LogoLink Group's Brad Blankenship and HTT Apparel's Bill Patterson gave us an inside look at how it all came together...
"We're here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers." That's Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she's talking about her company's latest promotional merchandise effort: personalized, edible sculptures made from 100% cheese...
Forward Madison FC is a professional soccer team based in Wisconsin. The team's logo crest is a pink flamingo. It once sold branded potatoes as merch. Forward Madison's Conor Caloia and Chase Eagan stopped by to tell us about that, as well as their (excellent) QR code merchandise, their marketing philosophy and more...
BAMKO is making a big move in the uniforms space. Jake Himelstein, the company's president, joined the show to announce the move and explain how it positions BAMKO to meet the evolving needs of modern promo customers. He also talked supply chain, huge opportunities in the recognition market and much more. Plus, Sean and Brendan dive deep into Pabst Blue Ribbon's fun (and maybe invasive?) merchandise campaign...
Jo Gilley, CEO of Overture Promotions, joined the show to tell us how Overture grew sales from $81.6 million to $126.9 million in the middle of the pandemic (and from $60.6 million the year before) en route to a No. 14 overall finish on the 2021 Top Distributors list. And Print+Promo editor Elise Carr joins Sean and Brendan to discuss the big takeaways, surprises and success stories from the list...
Fluid Branding wants to plant one million trees. The distributor recently launched its "A Tree With Every Order" program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid's Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why it's smart business...
David Paleschuck (literally) wrote the book on branding in the legal cannabis industry. He joined the show to talk about promo opportunities in the fast-growing market and what distributors should know about marketing and advertising for cannabis companies. Plus, Sean and Brendan discuss "rules" for wearing band tees...
Comments
Download from Google Play
Download from App Store
United States