Experience in Golf Clubhouse Design

Episode 124 Show Notes Casinos represent the most intensively studied environments in hospitality design. Billions of dollars and decades of research have gone into understanding how physical space shapes human behavior—from traffic flow and dwell time to the psychology of sensory experience. This episode examines what the gaming industry has learned and asks which lessons private clubs can legitimately borrow, separating genuine insights about human psychology from the manipulative tactics that should stay on the casino floor. The episode traces the evolution of casino design philosophy through two competing approaches: Bill Friedman’s classic “trap design” principles from his landmark study of over eighty Nevada casinos, and Roger Thomas’s revolutionary “playground design” that produced the Bellagio’s record-breaking profits. Where Friedman optimized for disorientation and captivity, Thomas proved that comfort, luxury, and clear navigation could be even more profitable—a finding with direct implications for membership environments that depend on voluntary return visits. Beyond layout philosophy, the episode explores casino research into sensory design: the landmark 1995 study showing ambient scent increased gaming revenue by 45%, the psychology of background music tempo and its effects on dwell time, the science of lighting that flatters and encourages lingering, and the obsessive attention casinos pay to temperature consistency. Most clubhouses treat these elements as afterthoughts while casinos treat them as precision instruments with measurable impact. The discussion addresses what clubs should not learn from casinos—the removal of time cues, near-miss psychology, sensory overload, and other manipulative techniques—while making the case for ethical application of legitimate insights about human comfort and behavior. Practical recommendations include conducting sensory audits, developing signature scent programs, rethinking music strategy, and measuring dwell time as a key performance metric. The episode concludes that clubs ignoring these insights because of their source are making a categorical error. The question isn’t where knowledge comes from, but whether it describes something real about human psychology that can be applied ethically in service of member experience.  

Episode 123 Show Notes Furniture decisions compound. A dining room making the wrong choice can burn through fifty thousand dollars in unnecessary replacement, repair, and frustration over a single renovation cycle. This episode explores why clubs keep buying the wrong things, how commercial furniture differs from residential, and the math behind durability versus aesthetics. The core insight: furniture isn’t a decorating decision, it’s an equipment decision. Just as no one would install a residential range in a commercial kitchen, no one should furnish a busy dining room with chairs built for living room use. The difference isn’t visible in photographs—it’s hidden in the joints, frame construction, foam density, fabric specifications, and testing that happened before the piece left the factory. We examine the anatomy of commercial furniture, from mortise and tenon joinery that outlasts dowel construction by decades, to foam density specifications that determine whether a seat flattens in two years or twenty. The episode explains industry testing standards including BIFMA performance testing and double rub counts for fabric durability, and clarifies fire code requirements like CAL 117 and CAL 133. The brand landscape receives detailed attention, covering specialists like Eustis Chair with their twenty-year warranties on hardwood construction, full-service hospitality manufacturers like Bernhardt and Shelby Williams, and the trade-offs between domestic and import sourcing. The Tufgrain technology from Shelby Williams illustrates how engineering innovation can challenge traditional assumptions about materials. Common mistakes get catalogued: buying residential furniture for commercial applications, specifying the wrong product tier for the intensity of use, focusing on fabric aesthetics while ignoring performance ratings, mismanaging lead times, and budget errors in both directions. The episode concludes with practical guidance: insisting on commercial specifications, understanding warranty details, planning procurement early, sampling before committing, calculating total cost of ownership, and involving operations staff who will live with the decisions daily. A chair is not just a chair. It’s an engineering problem, a durability calculation, a maintenance commitment, and ultimately a reflection of how seriously the club takes its members’ experience.

Episode 122 Why New Clubhouses Feel Soulless A club spends millions on a renovation. The photography looks stunning. Six months later, members say it doesn’t feel like their club anymore. This episode explores why this happens so predictably and what can be done about it. The episode examines the specific ingredients that create soul in a clubhouse – patina from materials that age gracefully, the quirks and imperfections that tell a building’s story, the accumulated objects that create place attachment, human-scaled spaces sized for everyday use rather than maximum capacity, and the specificity that makes a space belong to one club rather than anywhere. We discuss why the modern design process works against these ingredients: committee dynamics that favor consensus over character, liability concerns that eliminate charming imperfections, the pressure to showcase “the best” materials that never develop patina, designing for photography rather than lived experience, and aggressive timelines that leave no room for evolution. The episode also addresses the hotel-ification of private clubs – why borrowing hospitality design language solves the wrong problem and makes spaces welcoming to strangers at the expense of being meaningful to members. Finally, we explore strategies for building soul intentionally: mapping social rituals before designing rooms, choosing materials that age rather than merely last, preserving imperfection within code constraints, creating space for member accumulation, right-sizing for typical use rather than peak events, resisting the photography trap, and budgeting for post-opening evolution.

Episode 121 SHOW NOTES Episode Summary: This episode celebrates the extraordinary career of Richard “Dick” Diedrich, FAIA, whose four-decade career fundamentally shaped modern clubhouse architecture through over 120 projects worldwide, influential teaching at Harvard, seminal textbooks, and his current transition to fine art. Key Topics Covered: Diedrich’s revolutionary impact on clubhouse architecture Global practice spanning six continents Teaching legacy at Harvard Graduate School of Design Influential publications and industry standards Transition from architect to artist Career Highlights: 120+ facilities designed across US and 15 countries 16 years teaching at Harvard Graduate School of Design Author of seminal textbooks on recreational facility design Global projects in China, Dubai, Egypt, Ukraine, Russia, UK Specialized practice exclusively in recreational architecture Major Publications: “Building Type Basics for Recreation Facilities” (John Wiley & Sons) Industry standard reference text Now in 3rd printing Used worldwide by architects and developers “The 19th Hole: Architecture of the Golf Clubhouse” Foreword by Jack Nicklaus Comprehensive documentation of American clubhouses “Legendary Golf Clubhouses of the U.S. and Great Britain” Features Augusta National, Winged Foot, Merion, others Historical documentation and preservation “Painting Naples Architecture” 100+ watercolor paintings of Naples, Florida architecture   Revolutionary Contributions: First specialized clubhouse architect – moved beyond generalist approach Systematic programming methods – developed comprehensive planning processes Global perspective – introduced international best practices Educational impact – trained hundreds of architects at Harvard Industry standardization – established common vocabulary and methods Teaching Impact: Professional development courses at Harvard GSD Trained current generation of recreational architects Systematic approach to clubhouse programming and design International perspective on recreational facilities Integration of operational efficiency with design excellence Artistic Evolution: Current focus: “Man on the Edge” watercolor series Medium: Large-scale watercolor on canvas Theme: Human affinity for water’s edge Training: École d’Art Américaines, Fontainebleau, France Technique: Poured paint creating edges like water etching shore Gallery representation: Multiple galleries in Georgia and Florida Design Philosophy: Clubhouses as “architectural soul and social center” of communities Integration of operational efficiency with aesthetic excellence Systematic programming based on member needs Global perspective incorporating local cultures Problem-solving approach with creative vision Geographic Impact: United States: Florida to Hawaii, comprehensive coverage International: Dubai, Ukraine, China, Egypt, France, Russia, Great Britain Approach: Adapted designs for local cultures while maintaining functional excellence Industry Transformation: Elevated recreational architecture from sideline to specialization Proved systematic approach superior to intuitive design Established clubhouse design as legitimate architectural specialty Created common industry standards and vocabulary Influenced entire generation of specialized architects Key Lessons: Specialization enables mastery – deep expertise beats broad practice Teaching multiplies impact – knowledge sharing creates exponential influence Technical + aesthetic excellence – both required for lasting value Creativity evolves throughout life – artistic expression continues to develop Legacy through influence – elevating entire professions more important than individual projects Current Status: Full-time artist in Atlanta, Georgia Signature member of Georgia Watercolor Society Gallery exhibitions and solo shows Continuing influence through published works Consulting practice: diedrichllc.com Industry Recognition: Fellow, American Institute of Architects (FAIA) International acclaim for clubhouse expertise Endorsements from Jack Nicklaus, Robert Trent Jones Jr. Academic recognition from Harvard Graduate School of Design Commercial success of technical and coffee table books Artistic Recognition: Multiple juried exhibitions Solo exhibitions in French West Indies Gallery representation across Southeast Critical acclaim for innovative watercolor techniques Integration of architectural sensibility with fine art Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR

Episode 120 SHOW NOTES Episode Summary: This episode examines the critical but often overlooked principles of scale and proportion in clubhouse design, exploring why some spaces feel perfectly comfortable while others feel fundamentally wrong, and providing solutions for both new design and existing space challenges. Key Topics Covered: Psychology of human-scaled environments Oversized space syndrome and its effects Cramped space crisis and member impact The Goldilocks principle in action Solutions for fixing scale problems Designing proper scale from the start The Psychology of Scale: Human comfort zones hardwired from evolutionary environments Ceiling height emotional responses (oppressive vs. absurd) Intimidation factor in oversized spaces Crowding stress in undersized spaces Social interaction space requirements Cultural expectations and regional differences Common Scale Failures: Oversized Spaces: Dining rooms designed for max capacity used daily 6,000 sq ft dining room serving 120-160 vs. 300 capacity $200,000+ spent on partitions to fix wrong sizing Ballrooms dominating buildings used 6 times yearly 30-foot ceiling lobbies creating intimidation Acoustic problems multiplying with size Undersized Spaces: 400 sq ft bars serving 60+ members during events Locker rooms sized for average not peak usage Private dining “seats 12” comfortable with only 8 Kitchen adjacencies creating service bottlenecks Boardrooms without presentation/serving space The Goldilocks Principle: Dining rooms comfortable at 60-70% occupancy Rule: 10 feet width = 1 foot additional ceiling height Flexible zoning instead of single large spaces Furniture scale matching space scale Sightline management controlling perceived size Acoustic treatments appropriate to scale Solutions for Existing Problems: Partition Systems: Modern motorized wood panels vs. 1970s folding walls Converting 4,000 sq ft into multiple configurations Glass wall systems for transparency with division Lighting Fixes: Table lamps vs. overhead institutional lighting Using 30-40% of installed lighting capacity Seasonal lighting adjustments for different moods Furniture Strategy: Clustering tables in conversation zones High-top tables creating gathering areas Different furniture for different functions Aesthetic Solutions: Ceiling treatments visually lowering height Dark colors making large spaces intimate Light colors expanding small spaces Art proportioned to space scale Design Prevention Strategies: Programming based on actual vs. theoretical use Full-scale mock-ups during design phase Adjacency studies for scale transitions Future flexibility planning Building systems supporting multiple configurations Key Ratios and Guidelines: Dining: Comfortable at 60-70% occupancy Ceilings: 10:1 width-to-height starting point Bar areas: Plan for peak, not average usage Private dining: Account for service circulation Locker rooms: Plan for simultaneous peak usage Warning Signs: Members consistently avoiding certain areas Staff reporting operational difficulties Spaces feeling empty at normal capacity Conversation difficulty due to acoustics Energy costs disproportionate to usage Members clustering in specific zones only Investment Considerations: Partition systems: $50-200/sq ft Lighting renovation: $20-50/sq ft Ceiling treatments: $15-40/sq ft Furniture reconfiguration: $10-30/sq ft Full renovation: $100-300/sq ft Key Insights: “Scale problems are psychological before they’re physical” “The most successful clubhouses aren’t necessarily the most grand – they’re the ones where every space feels exactly right for its purpose” “Scale and proportion are invisible when done correctly – members simply feel comfortable without knowing why” Action Items: Audit spaces for typical vs. designed occupancy Identify member clustering patterns Test different furniture arrangements Evaluate lighting for scale appropriateness Consider partition solutions for oversized spaces Plan mock-ups for any new construction Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR  

Episode 119 SHOW NOTES – EPISODE 119 Episode Summary: This episode examines the complex reality of wealth transfer as Baby Boomers’ $84 trillion moves to heirs who often can’t afford, don’t want, or fundamentally oppose inherited club memberships, forcing clubs to confront family dysfunction, cultural misalignment, and economic impossibility. Key Topics Covered: The myth of seamless generational transfer Family battles over inherited memberships Cultural collision between generations Economic impossibility for many heirs Design solutions for dysfunction Strategic adaptations for survival The Brutal Numbers: $84 trillion transferring over 20 years 40% of inherited memberships immediately resigned $50,000-150,000 typical initiation fees $30,000-50,000 annual carrying costs $75,000 average deferred assessments 200% income differential between generations Family Dynamics: Sibling battles over single transferable memberships Blended family succession nightmares Gender bias in transfer policies Geographic dispersal of heirs Posthumous revelation of promises/debts Empty equity inheritances becoming liabilities Cultural Mismatches: Diversity expectations vs. homogeneous reality Environmental concerns vs. traditional maintenance Formality rejection by younger generations Technology expectations vs. analog operations Social justice lens examining club history Values alignment between generations Economic Realities: Asset-rich but cash-strangled heirs Assessment shock upon transfer Geographic arbitrage problems Opportunity cost calculations Student debt overlay Dual-income household redundancy Design Adaptations: Flexible Spaces: Modular membership accommodations Co-working integration Neutral zones for family conflicts Heritage rooms for memorabilia Multiple circulation paths Technology for remote participation Policy Innovations: Divisible membership structures Trial periods for heirs Pause options during disputes Legacy reduced-fee categories Multi-sibling sharing arrangements Grace periods for transitions Survival Strategies: Accept disruption as normal Evolve value proposition beyond tradition Integrate alternative revenue streams Provide family support services Design for conflict not harmony Enable remote/partial participation Critical Insights: “The clean generational transfer is a myth – expect messy, complicated, partial transitions” “Inherited wealth doesn’t equal inherited values or inherited income” “Clubs must become valuable to inheritors on their own terms, not their parents’ terms” Action Items: Audit transfer policies for modern families Create flexible membership options Design conflict-management spaces Develop transition support services Address deferred assessment transparency Implement technology for remote heirs Warning Signs: High percentage of immediate resignations Family disputes in public spaces Inherited memberships sitting unused Assessment payment failures Cultural criticism from young heirs Geographic concentration in aging demographics Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR

Episode 118 SHOW NOTES – EPISODE 118 Episode Summary: This groundbreaking episode examines how GLP-1 drugs like Ozempic are fundamentally transforming club dining, from kitchen economics to social dynamics, and explores innovative solutions for clubs facing this pharmaceutical revolution. Key Topics Covered: The scope of GLP-1 drug adoption among members Collapsing kitchen economics with 30-40% reduced consumption Social dining crisis and member discomfort Design modifications for new dining realities Innovative programming and pricing solutions Future implications for club F&B programs The Numbers That Matter: 15-20% of affluent Americans currently using GLP-1 drugs 30-40% projected adoption within 3 years 35% average check decline reported by clubs 70% reduction in individual food consumption 60% food waste in traditional prep models 20% of F&B revenue shifting to takeout Economic Impacts: Traditional cost structure (30-35% food, 40-45% labor) unsustainable Average per-cover loss: $12 for GLP-1 users Buffet model economics completely broken Catering guarantees no longer reliable Beverage programs facing reduced tolerance issues Design Adaptations: Physical Modifications: Smaller plate sizes (7-inch vs 12-inch) Flexible table systems “Jewelry box” buffet presentations Adjustable atmospheric lighting Smaller kitchen prep areas Precision cooking equipment for tiny portions Service Model Changes: Tapas-style flexible timing “Collections” menu format Experience-focused presentations Tableside theater emphasis Parallel wellness/traditional programs Innovative Solutions: Experience fees vs food charges Membership-inclusive dining credits Sophisticated mocktail programs Zero-proof wine pairings Educational programming emphasis Expanded takeout operations Social Dynamics: “Eaters” vs “non-eaters” divide Generational tensions over pharmaceutical use Celebration challenges with non-eating guests Wine culture crisis Business dining confusion Staff morale impacts Future Implications: Oral GLP-1 drugs will increase adoption Dining rooms becoming “social galleries” Staffing shift to nutrition specialists Technology for mass customization Fundamental questioning of F&B role Immediate Action Items: Anonymous member survey on GLP-1 usage F&B vulnerability audit Small-plate program pilot Alternative pricing model exploration Staff training on pharmaceutical impacts Menu engineering for variety over volume Design Recommendations: Invest in smaller serviceware Create flexible dining spaces Develop “social lounges” vs formal dining Plan kitchens for variety not volume Design for experience over consumption Enable multiple service models simultaneously Key Insights: “We’re not just feeding bodies anymore – we’re nourishing communities in entirely new ways.” “The successful clubs will recognize dining as social theater where food is prop, not purpose.” “This isn’t a trend to weather – it’s a fundamental shift in human behavior driven by pharmaceutical intervention.” Warning Signs to Monitor: Declining average checks Increased food waste Member complaints about portions Staff morale issues Event attendance dropping Bar liability incidents Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR

Episode 117 SHOW NOTES – EPISODE 117 Episode Summary: This provocative episode examines the complex social dynamics that play out in private clubs – divorces, affairs, rivalries, and social tensions – and explores how thoughtful design can provide dignity, privacy, and graceful solutions for uncomfortable realities. Key Topics Covered: Real social dynamics in private clubs Creating privacy within public spaces Separate togetherness design solutions Managing gossip through architecture Supporting members through difficult times Designing for human nature, not idealized behavior Common Social Challenges Addressed: Divorced couples sharing membership Affairs and inappropriate relationships Business rivalries and lawsuits Age-gap relationships and social judgment Family feuds within membership Social climbing and status games Financial reversals and bankruptcy Health crises and accessibility Public scandals and embarrassment Design Solutions: Privacy Gradients: Public zones → semi-private alcoves → truly private spaces Pocket dining rooms (4-6 person spaces) Multiple entry/exit points Circular circulation preventing dead ends “Urgent call” spaces for graceful exits Sight Line Management: Strategic blocking of views Controlled visual connections Service path discretion Reservation system intelligence Acoustic Privacy: Sound-absorbing materials throughout White noise systems Strategic table spacing High-back seating in bars Conversation-containing layouts Separate Togetherness Features: Distinct zones for different interests Temporal separation through programming His/hers sections within unified spaces Technology-enabled coordination Flexible arrival/departure options Gossip Management: Contained conversation zones Discrete service circulation Multiple waiting areas Photography-discouraging design Strategic acoustic treatments Dignity Preservation: Sanctuary spaces throughout Flexible dining arrangements Inclusive programming at various price points Full accessibility beyond ADA Low-profile seating options Private space booking without interrogation Key Design Principles: Optional Interaction – Choice in social engagement level Flexible Spaces – Accommodate changing dynamics Multiple Routes – Never force encounters Privacy Gradients – Zones of increasing seclusion Temporal Solutions – Different spaces at different times Dignity by Design – Support during difficult times Cultural Considerations: Urban vs. small-town dynamics Family vs. business focus Generational differences Community-specific sensitivities Staff Support Elements: Flexible seating systems Discrete communication tools Multiple service stations Intervention-enabling layouts Critical Insights: Design for humans you have, not members you wish for Privacy without isolation Togetherness without forced interaction Flexibility for inevitable social changes Sanctuary and celebration in same space Implementation Strategies: Audit existing social pressure points Map typical circulation patterns Identify gossip hot spots Create privacy gradient plan Develop “sanctuary spaces” Train staff in social dynamics Implement flexible reservation systems Key Quote: “Great clubhouse design acknowledges human nature without judgment. It provides privacy without isolation, togetherness without forced interaction, and dignity especially when it’s most needed.” Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR  

Episode 116 SHOW NOTES Episode Summary: This episode explores the hidden world of clubhouse operations after dark, examining overnight maintenance, security challenges, smart building systems, and even the ghost stories that affect staff morale and operational decisions. Key Topics Covered: Night shift operations and maintenance requirements Security challenges in empty facilities Ghost stories and their operational impact Smart building systems and automation Economics of overnight operations Design considerations for 24-hour facilities Overnight Operational Realities: Deep cleaning and maintenance procedures Multiple delivery coordination (4-6 AM typical) HVAC and system adjustments Emergency system testing Preventive maintenance scheduling Security Considerations: Perimeter vs. building envelope protection Camera placement and monitoring Access control for multiple user types Motion detection calibration Safe room implementations Cybersecurity vulnerabilities during off-hours Smart Building Systems: Predictive maintenance monitoring Energy optimization during off-peak hours Water leak detection and prevention Integrated system communication Remote monitoring capabilities Backup system requirements Financial Implications: Night shift labor: $300,000-500,000 annually (typical) Shift differentials: 10-20% premium Energy savings: 30-50% using off-peak rates Insurance premium reductions: 15-20% with proper security ROI on overnight maintenance: $500,000 saved annually (example) Smart system payback: 18-24 months typical Design Recommendations: Dual lighting systems (atmospheric/functional) Zone-based mechanical systems Strategic storage placement throughout Maintenance-friendly material selection Emergency egress for minimal occupancy Acoustic isolation for equipment noise Flexible infrastructure for future uses Common Challenges: Staff retention in “haunted” areas Noise complaints from neighbors False alarm fatigue System integration complexity Balancing security with privacy Equipment access vs. member aesthetics Ghost Story Management: Buddy system implementation Enhanced lighting in problem areas Camera installation for verification Staff support and acknowledgment Historical documentation and tours Design modifications for comfort Technology Requirements: Separate lighting circuits and controls Tunable LED systems Occupancy-based HVAC control Network segmentation for security Redundant internet connections Manual override capabilities Comprehensive data logging Best Practices: Spend a full night observing operations Include overnight staff in design planning Calculate true ROI including soft benefits Plan for sequential zone cleaning Implement time-of-use utility strategies Maintain robust backup systems Document and address staff concerns Key Insight: “The clubhouse after dark is a different world – one that deserves our attention, respect, and thoughtful design consideration. While members sleep peacefully, their clubhouse stands guard.” Action Items: Conduct overnight operational audit Review security camera placement and coverage Evaluate smart building system integration Calculate true cost of overnight operations Interview night staff about challenges Assess emergency procedures for minimal occupancy Consider time-of-use rate optimization Connect With Us: LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR

Episode 115 SHOW NOTES Episode Summary: This episode examines the persistent challenge of empty clubhouses Monday through Wednesday and explores innovative solutions including workspace integration, creative programming, and new revenue models that transform dead days into vibrant, profitable operations. Key Statistics: 70-80% of weekly traffic occurs Thursday-Sunday Clubs lose money 40% of operating hours Fixed costs continue regardless of usage Weekday F&B often operates at 60-80% loss The Country Club for Work Solutions: Business Member programs (weekday-only access) Remote worker amenities and infrastructure Zoom rooms and video conference facilities All-day café service replacing formal dining Enterprise-grade WiFi and technology Success story: 150 new members, $300K incremental dues, 400% weekday F&B increase Creative Programming Options: Executive fitness (6 AM boot camps) Professional women’s networking After-school youth programs Senior lifelong learning Corporate training/meetings Evening entertainment anchors Design Modifications: Flexible zones with modular furniture Abundant power/charging infrastructure Programmable lighting scenes Acoustic management systems Small meeting room conversions Dynamic signage and wayfinding Strategic storage solutions Outdoor workspace creation Revenue Models: Weekday workspace membership: 40-60% of full dues Day passes/punch cards: $500 for 10 days Corporate partnerships with tech companies Meeting packages: $1,500 for 20 people Subscription F&B models Facility leasing arrangements Investment Requirements: Technology infrastructure: $200,000 typical Zoom rooms: $10,000-15,000 each Furniture modifications: $50,000-100,000 Typical payback: 18-24 months Cultural Change Management: Start with pilot programs (3-6 months) Frame as member value, not revenue need Maintain spatial separation of uses Document and share success stories Require board leadership and participation Address traditional member fears directly Common Obstacles: Traditional member resistance Staff training and adaptation Brand identity concerns Infrastructure limitations Scheduling conflicts Cultural inertia Success Factors: Clear vision for weekday activation Member survey data on remote work patterns Pilot program before full implementation Strategic design investments Multiple complementary programs Strong change management Board commitment and visibility Action Items: Survey members about remote work needs Visit successful workspace clubs Identify convertible spaces Design 3-month pilot program Calculate revenue potential Develop communication strategy Set success metrics beyond revenue Key Insight: “The Monday problem isn’t just about empty space; it’s about missed opportunity to be truly central to members’ lives.” Connect With Us: LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR  

Episode 114 SHOW NOTES Episode Summary: This episode explores the critical process of hiring a clubhouse architect, drawing insights from industry leaders featured in Golf Inc. Magazine’s Design Issue. We examine how to develop a clear vision, find experienced firms, navigate financial realities, and manage the complex process of bringing a clubhouse project to successful completion. Key Experts Featured: Peter Cafaro, Senior Vice President, JBD JGA Design & Architecture Howard Kuo, Kuo Diedrich Chi Architects Randy Meyers, Director of Golf, Foothills Golf Course Geoff Collins, Director of Development, The Club at Ravenna Critical Success Factors: Vision First: Develop clear member-driven vision before selecting architect Industry Experience: Choose firms with deep club-specific expertise Realistic Budgeting: Include contingencies (10-15%), escalation (3-4%/year), and soft costs (20-25%) Clear Process: Define roles, decision-making, and communication strategies Future-Focused Design: Plan for evolving member expectations and uses Budget Considerations: Owner’s Contingency: 10-15% for renovations Construction Contingency: 5-10% for scope creep Annual Escalation: 3-4% Soft Costs: 20-25% of construction Phased Work Premium: 20-30% for staying open Key Selection Criteria: Portfolio of similar club projects Understanding of operational requirements Strong reference checks from comparable projects Compatible communication style Comprehensive team beyond lead architect Construction phase involvement Red Flags to Avoid: Firms without club-specific experience Unrealistic promises on budget or schedule Inflexibility on contract terms Poor communication during selection process Focus on aesthetics over functionality Innovation Trends: Indoor-outdoor flexibility (NanaWall systems) Multipurpose spaces for diverse uses Technology infrastructure planning Wellness amenities integration Year-round usability features Sustainability as standard expectation Project Examples: Foothills Golf Course: $6.8M estimate became $18M (transparent communication maintained support) The Club at Ravenna: $41M project succeeded through clear vision and organized process The Landings: $26M four-campus plan Yanqi Lake Golf Club: International project with unique cultural requirements Communication Best Practices: Start member engagement 12-18 months before construction Multiple channels for different audiences Regular, predictable updates Transparency about challenges and changes Architect involvement in member communications Key Quotes: “The ultimate member experience will be affected by whether or not the end product reflects what they wanted from their club” – Peter Cafaro “Every club is unique, so every clubhouse should be too” – Howard Kuo “Clubs seem to never have the money to do it right but always seem to have the money to do it twice” – Peter Cafaro “Have a clear vision, stay organized and keep everyone informed” – Geoff Collins Action Items for Clubs: Conduct thorough member needs assessment Develop comprehensive master plan Visit completed projects by candidate firms Check references with specific questions Plan for realistic budget with contingencies Establish clear decision-making process Create multi-channel communication strategy Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR  

Episode 113 Welcome back to Experience in Golf Clubhouse Design, the podcast exploring the intricacies of golf clubhouse design, human interaction, and its impact on member lifestyles. I’m your host, and today we’re diving into what might be the most delicate dance in clubhouse management – executing a major renovation while maintaining daily operations and member satisfaction. For those new to the show, we explore architecture and interior design concepts that lead to successful golf clubhouses and resorts. From dining rooms to locker rooms, from pro shops to fitness facilities, we examine how thoughtful design creates exceptional member experiences. You can find all our episodes at golfclubhousedesign.com and connect with us on LinkedIn. Today’s episode, “Renovation While Open: The Art of Phased Construction,” addresses a reality that most clubs face but few truly master. The days of closing for a season to renovate are largely over. Financial pressures, member expectations, and competitive dynamics mean most clubs must transform themselves while remaining fully operational. It’s like performing heart surgery on a marathon runner – while they’re still running. We’ll explore the strategies that separate smooth renovations from member revolts, examine the true costs of staying open versus closing, and share hard-won lessons from clubs that have successfully navigated this challenge. Whether you’re planning a minor refresh or a complete transformation, the insights we’ll share today could save you hundreds of thousands of dollars and countless member relationships. Let’s start with the fundamental question every board faces: should we close for renovation or stay open? The answer seems obvious – stay open to maintain revenue. But the real economics are far more complex, and the psychology even more so. First, the financial reality. A typical private club generates $400,000-800,000 per month in dues, plus F&B, golf, and other revenues. Closing for six months means forgoing $3-5 million in revenue. That’s before considering the members who might not return, the staff you might lose, and the momentum that dissipates. For most clubs, closing simply isn’t financially viable. But staying open has its own costs – often hidden and underestimated. Construction while operating typically adds 20-30% to project costs. That’s overtime for workers operating outside normal hours, inefficiencies from constant setup and breakdown, premium pricing for phased work, and the inevitable delays from working around club schedules. A $5 million renovation might become $6.5 million when executed while open. Then there’s the member impact cost – harder to quantify but very real. Members experiencing construction for 18 months instead of 6 months endure three times the disruption. Dust, noise, closed facilities, rerouted traffic, limited parking – these daily irritations accumulate. Some clubs report 10-15% membership loss during extended renovations, not because members oppose the improvements, but because they tire of the process. The psychology of renovation while open is fascinating. Members intellectually understand the need for improvements and the financial necessity of staying open. But emotionally, they feel like they’re paying full dues for a compromised experience. This cognitive dissonance creates tension that, if not properly managed, can poison the atmosphere for years. I’ve seen clubs handle this brilliantly and clubs handle it disastrously. The difference isn’t just in execution – it’s in understanding member psychology from the start. Members can endure almost anything if they understand why, see progress, and feel heard. They revolt when they feel surprised, ignored, or taken for granted. The demographic factor is crucial but often overlooked. Older members might prefer a complete closure – “rip the band-aid off” – while younger members with families can’t disappear for six months. Retirees might tolerate weekday construction that would infuriate working members. Understanding your membership’s specific tolerances and patterns is essential. There’s also the competitive landscape to consider. If you close, where do your members go? If a competitor offers reciprocal privileges, you might be introducing your members to their future club. If you stay open but create a poor experience, you might be pushing members away anyway. The sweet spot is maintaining enough quality to retain members while making visible progress toward improvement. The staff impact is frequently underestimated. Renovation while open is exhausting for employees. They’re dealing with frustrated members, working in compromised conditions, constantly adapting to changes, and often picking up extra duties. Staff turnover during renovations can exceed 50%, and the institutional knowledge that walks out the door is irreplaceable. Let me share a specific example that illustrates these dynamics. A club in Virginia faced a $8 million renovation. Closing for eight months would forfeit $5 million in revenue. Staying open added $2 million to construction costs but preserved $4 million in revenue after operating expenses. The math favored staying open by $2 million. But they didn’t account for the 75 members who resigned during the 20-month phased construction, representing $900,000 in annual dues. The real advantage was less than $1 million, and the member satisfaction scores took three years to recover. The difference between a smooth phased renovation and a chaotic nightmare is master planning. Not just architectural master planning, but operational master planning that considers every aspect of club life during construction. This is where most clubs fail – they plan the end result beautifully but poorly plan the journey to get there. Effective phasing starts with understanding your club’s operational rhythm. When is your slowest day? Slowest month? Slowest season? Every club has patterns – the Thursday morning ladies’ game, the Saturday afternoon wedding season, the January lull. Your phasing plan must respect these rhythms or risk maximum disruption at the worst times. The concept of “critical path” is essential. What absolutely must remain operational? The answer varies by club but typically includes parking, main entrance, some dining capacity, restrooms, and either locker rooms or temporary facilities. Everything else is negotiable. But here’s the key – the critical path isn’t static. It changes by season, by day of week, even by time of day. Creating swing spaces is an art form. A swing space is a temporary facility that allows normal operations to relocate while their permanent home is renovated. The board room becomes a dining room. The golf simulator becomes a card room. The tennis viewing area becomes a bar. But these aren’t just furniture moves – they require infrastructure. Power, data, HVAC, plumbing – all might need temporary modifications. The most successful phased renovations follow what I call the “domino principle.” Each phase enables the next. Phase 1 might be building a new kitchen, which allows Phase 2 to convert the old kitchen to expanded dining, which allows Phase 3 to renovate the existing dining room. Each phase provides immediate member benefit while setting up future improvements. But here’s where it gets complex – construction sequencing versus member experience sequencing. Construction logic might say: do all structural work first, then MEP, then finishes. Member experience logic says: maintain quality in visible areas while doing dirty work in hidden areas. These logics conflict, and resolving that conflict costs money and time. The seasonal strategy is crucial for northern clubs. Can you do exterior work in winter? Should you close the pool for renovation in spring or fall? When do you touch the golf course? One club in Michigan scheduled all interior work for winter and all exterior work for summer – logical, except their interior work included the main dining room, which was busiest during winter when golf was closed. They had to completely reconfigure their phasing. Let me detail a brilliant phasing strategy I witnessed. The club created what they called “compression phases” and “expansion phases.” During compression phases, they’d minimize operations – close dining to members only, limit events, reduce hours. They’d execute major disruptive work quickly. During expansion phases, they’d restore full operations and focus on less disruptive improvements. Members could plan around compression phases, booking events and guests during expansion phases. The documentation required for successful phasing is extensive. You need detailed plans for each phase showing what’s closed, what’s open, and how circulation works. You need operational plans showing how each department functions during each phase. You need communication plans ensuring members know what to expect when. This documentation might be 200+ pages, but it’s essential. Technology can help manage phasing complexity. Building Information Modeling (BIM) allows you to visualize each phase in 3D, identifying conflicts before they occur. Project management software tracks thousands of tasks across multiple phases. Member communication apps provide real-time updates on what’s accessible today. One of the most expensive and complex aspects of phased renovation is creating temporary facilities that maintain member experience. The word “temporary” is misleading – these facilities might operate for 6-18 months and need to meet the same standards as permanent spaces. This is where clubs often fail, thinking they can get by with substandard temporary solutions. Let’s start with temporary kitchens, often the most challenging and expensive temporary facility. A full temporary kitchen might cost $250,000-500,000 between equipment rental, installation, utilities, and permits. You need cooking equipment, refrigeration, dishwashing, storage, and prep areas. But you also need grease traps, ve

Episode 112 Welcome back to Experience in Golf Clubhouse Design, the podcast exploring the intricacies of golf clubhouse design, human interaction, and its impact on member lifestyles. I’m your host, and today we’re examining one of the most transformative trends in modern clubhouse design – the evolution from basic fitness rooms to comprehensive wellness destinations that rival the best boutique studios and luxury spas. For those joining us for the first time, we dive deep into architecture and interior design concepts that lead to successful golf clubhouses and resorts. From pro shops to dining rooms, from locker rooms to, especially relevant today, fitness and wellness facilities, we explore how thoughtful design creates exceptional member experiences. You can find all our episodes at golfclubhousedesign.com and connect with us on LinkedIn. Today’s episode, “Wellness Beyond Golf: The Fitness Revolution in Clubhouse Design,” explores how clubs are reimagining fitness and wellness to meet the demands of health-conscious members who expect more than a few treadmills in the basement. We’re talking about clubs investing millions in fitness facilities that rival Equinox, recovery amenities that match professional sports teams, and wellness programming that extends far beyond the physical. This isn’t just about adding square footage or buying expensive equipment. It’s about understanding that for many members, especially younger ones, fitness and wellness are primary drivers of club usage – sometimes even more than golf. We’ll explore how leading clubs are creating facilities that serve everyone from the competitive athlete to the member recovering from surgery, from the yoga enthusiast to the weightlifter, from the marathon runner to the member who just wants to feel better. Get ready for an in-depth journey through the design considerations, operational challenges, and tremendous opportunities in creating wellness facilities that enhance your club’s value proposition and member satisfaction. To understand where we’re going, we need to appreciate where we’ve been. For decades, the typical country club fitness facility was an afterthought – a windowless room in the basement with a few pieces of equipment that seemed to have been purchased at a hotel liquidation sale. Maybe there was a single-station multi-gym, a couple of treadmills, and if you were lucky, a set of dumbbells that went up to 40 pounds. The message was clear: fitness wasn’t why you joined a country club. But something fundamental shifted in the last decade, accelerated dramatically by COVID-19. Fitness and wellness moved from the periphery to the center of many members’ lives. The demographic changes are striking. Younger members joining clubs often use fitness facilities more frequently than they play golf. Women, who represent the fastest-growing segment of club membership, prioritize fitness and wellness amenities in their membership decisions. Even traditional golf-focused members discovered that fitness improved their game and quality of life. The data tells the story. Clubs with comprehensive fitness facilities report 40-60% of members using them regularly, compared to 20-30% who play golf weekly. The fitness facility might see 500 visits on a day when only 100 rounds of golf are played. This usage intensity has forced clubs to completely rethink their approach to fitness and wellness. But here’s what’s really revolutionary: it’s not just about exercise anymore. Today’s wellness encompasses physical fitness, mental health, recovery, nutrition, and social connection. Members want a holistic approach to wellness that fits seamlessly into their lifestyle. They’re comparing your facility not to other clubs, but to Life Time, Equinox, Barry’s Bootcamp, and their local boutique studios. The investment levels reflect this shift. Where clubs once allocated maybe $100,000 for fitness equipment in a renovation, we’re now seeing investments of $2-5 million or more in comprehensive wellness facilities. These aren’t just equipment purchases – they’re architectural transformations that create destinations within the club. The design implications are profound. We’re talking about prime real estate – not basement corners but spaces with natural light, views, and convenient access. We need infrastructure for heavy equipment loads, sophisticated HVAC for temperature and humidity control, acoustic isolation to prevent noise transfer, and technology integration for connected fitness experiences. The operational model has evolved too. No longer can clubs rely on an unsupervised room with a liability waiver. Today’s wellness facilities require professional staff, structured programming, and ongoing investment in equipment and education. But the payoff is substantial – wellness facilities are becoming profit centers, not cost centers. Let me share a specific example that illustrates this transformation. A club in Connecticut recently converted their underutilized tennis facility into a 15,000-square-foot wellness center. The investment was $3.5 million. Within 18 months, they had added 150 new members specifically for the wellness facilities, generating $1.2 million in annual dues plus another $400,000 in personal training and programming revenue. The facility went from being a drain to a driver of club success. The philosophical shift is equally important. Wellness is no longer separate from golf – it’s complementary. The member who takes a 6 AM spin class might play nine holes after. The foursome might end their round with stretching and recovery. The spouse who doesn’t golf becomes a daily user through fitness. Wellness extends the club’s relevance and usage throughout the year, throughout the day, and throughout the member’s life. The traditional approach to fitness floor design – rows of cardio equipment facing a mirror, weight machines in another row, free weights in the corner – is completely inadequate for today’s expectations. Modern fitness floor design requires sophisticated space planning that accommodates diverse training styles, different energy levels, and varying expertise. Let’s start with the fundamental principle: zones, not rows. The most successful fitness facilities create distinct zones for different activities and energy levels. The cardio zone might feature equipment with individual entertainment systems, arranged to maximize views and minimize feeling like you’re on display. The strength training zone needs clear sight lines for safety but also privacy for those intimidated by serious lifters. The functional training zone requires open space with turf, suspension systems, and equipment for dynamic movement. The equipment selection itself has evolved dramatically. Yes, you still need quality cardio equipment – but now it’s connected treadmills with virtual running programs, bikes that link to Peloton classes, and rowers that compete with other clubs. Strength equipment has moved beyond machines to include Olympic platforms, power racks, and specialized equipment for sport-specific training. Functional fitness tools – battle ropes, sleds, plyometric boxes – require dedicated space and appropriate flooring. Flooring is a critical design element that’s often underestimated. Different activities require different surfaces. Heavy lifting areas need thick rubber to handle dropped weights. Stretching zones benefit from cushioned flooring. Functional training might require turf. The transitions between these zones need to be seamless and safe. The cost of proper flooring can reach $20-30 per square foot, but it’s essential for safety and longevity. Technology integration has become mandatory, not optional. Members expect WiFi connectivity for their devices, charging stations for phones and wearables, and screens that can display everything from workout tracking to virtual classes. Some clubs are installing systems that recognize members when they enter, loading their personalized workout plans and tracking their progress automatically. The infrastructure for this technology – power, data, mounting systems – needs to be planned from the beginning. The acoustic challenge in fitness spaces is immense. You have impact noise from weights, mechanical noise from equipment, and human noise from exertion and instruction. Without proper acoustic treatment, the space becomes unbearable. Solutions include specialized ceiling systems that absorb sound, rubber flooring that reduces impact transmission, and strategic placement of sound-absorbing materials. Some clubs are creating “quiet zones” for members who prefer to exercise without loud music or noise. Natural light and views transform a fitness experience. Members who can see outside run longer, lift more, and report higher satisfaction. But this creates design challenges – glare on screens, heat gain, and privacy concerns. Solutions include automated shading systems, specialized glass that reduces heat while maintaining views, and careful equipment placement to maximize sightlines while maintaining privacy. The HVAC requirements for fitness spaces are unlike any other area in the clubhouse. You need high air exchange rates – often 8-12 air changes per hour compared to 4-6 in dining areas. Temperature control is critical but challenging with varying activity levels. Humidity control prevents equipment corrosion and maintains comfort. The best systems provide zone control, allowing different areas to maintain different conditions. Let me describe a particularly innovative fitness floor design. The club created a central “performance zone” with turf and functional equipment, surrounded by specialized areas – a lifting platform with mirrors and heavy weights on one side, a mind-body studio with natural light on another, cardio equipment with views on the third, and recovery amenities on the fourth. Members naturally flow between zones based on their workout, creating energy and community while maintaining app

Episode 111 Welcome back to Experience in Golf Clubhouse Design, the podcast exploring the intricacies of golf clubhouse design, human interaction, and its impact on member lifestyles. I’m your host, and today we’re conducting a fascinating autopsy – not of failure, but of one of the most intense periods of innovation and experimentation in club history. For those new to our show, we dive deep into architecture and interior design concepts that lead to successful golf clubhouses and resorts. From dining spaces to locker rooms, from pro shops to fitness facilities, we explore how thoughtful design creates exceptional member experiences. You can find all our episodes at golfclubhousedesign.com and connect with us on LinkedIn. Today’s episode, “The Renovation Revelation: What We Learned from Post-COVID Clubhouse Transformations,” examines the unprecedented wave of changes clubs made during and after the pandemic. Some of these changes were panic-driven responses to immediate needs. Others were acceleration of long-planned improvements. Some were brilliant innovations that will define clubs for decades. Others were expensive mistakes we’re now quietly removing. With nearly five years of perspective, we can now honestly evaluate what worked, what didn’t, and most importantly, what these experiments taught us about the future of clubhouse design. We’ll explore the outdoor dining spaces that went from temporary tents to permanent architecture, the technology that members embraced versus what they rejected, and yes, we’ll talk about those plexiglass dividers and one-way corridors that seemed so important at the time. This isn’t just a historical review – it’s a masterclass in adaptation, innovation, and the importance of understanding what members really value versus what we think they want. Let’s dive into the lessons learned from the most disruptive period in modern club history. March 2020. Clubs worldwide faced an existential crisis. Overnight, the fundamental premise of a private club – bringing people together in shared spaces – became impossible. What followed was the fastest period of innovation in club history, driven not by choice but by necessity. The immediate response was purely reactive. Plexiglass barriers went up everywhere. Furniture was removed to create distance. One-way circulation paths were marked with tape. QR codes replaced physical menus. These weren’t design decisions – they were survival tactics. But something interesting happened: some of these emergency measures revealed opportunities we’d never considered. Take outdoor dining. Pre-pandemic, most clubs had a patio or terrace, often underutilized except for perfect weather days. Suddenly, outdoor dining wasn’t an amenity – it was the only option. Clubs erected tents, installed heaters, brought in temporary furniture. The investment was supposed to be temporary, just to get through the crisis. But members loved it. Not just tolerated – loved. They discovered that dining outdoors, even in less-than-perfect weather, had an energy and appeal that the formal dining room lacked. The casual atmosphere, the connection to the golf course, the fresh air – these weren’t compromises, they were improvements. The technology adoption was equally revealing. Clubs that had resisted online reservations for decades implemented them in days. Mobile ordering, contactless payment, digital communications – changes that typically would have taken years of committee debates happened instantly. And while some members grumbled, most adapted quickly and then wondered why we hadn’t done this sooner. Flexible spaces suddenly proved their worth. That ballroom that could be divided? It became three separate dining rooms with independent ventilation. The boardroom with operable walls? It transformed into a private dining suite for families uncomfortable with public spaces. Clubs with flexible infrastructure adapted quickly; those with fixed, single-purpose spaces struggled. But here’s what’s really interesting about this forced innovation: it broke the sacred cows of club tradition. The dining room that “had to” have white tablecloths? Members were fine with bare wood tables that could be easily sanitized. The formal service style that defined the club? Members embraced casual, efficient service that minimized contact. The dress code that was non-negotiable? It quietly relaxed and nobody complained. This period taught us that many of our “unchangeable” traditions were actually just habits. When forced to choose between tradition and operation, clubs chose operation – and members largely supported these choices. The question became: which changes were crisis responses to abandon, and which were improvements to preserve? The financial pressure added another dimension. Clubs needed to generate revenue any way possible. Takeout programs, meal kits, virtual events, outdoor fitness classes – clubs tried everything. Some initiatives failed spectacularly. Others revealed entirely new revenue streams. The experimentation was messy but invaluable. Of all the pandemic-era changes, none has had more lasting impact than the transformation of outdoor dining from afterthought to centerpiece. What started as tents and temporary furniture has evolved into sophisticated outdoor dining architecture that’s reshaping how clubs allocate capital and design resources. Let’s trace this evolution. Phase one was pure emergency response – pop-up tents, portable heaters, folding tables. The goal was simply to create legal dining space. Aesthetics were secondary to survival. But something unexpected happened: members didn’t just tolerate these temporary solutions, they embraced them. The energy, the casual atmosphere, the connection to the landscape – it all worked. Phase two began when clubs realized this wasn’t temporary. Those emergency tents started getting upgrades. Flooring systems to eliminate mud and create level surfaces. Lighting packages that extended usability into evening. Heating and cooling systems that made spaces comfortable year-round. The temporary was becoming permanent, but still with a temporary mindset. Phase three – where leading clubs are now – involves purpose-built outdoor dining architecture. We’re talking about sophisticated structures that cost hundreds of thousands or even millions of dollars. Retractable roof systems that provide weather protection while maintaining the outdoor feel. Glass wall systems that can fully open or close based on conditions. Integrated heating and cooling that makes these spaces comfortable in any weather. The design requirements for permanent outdoor dining are complex. You need infrastructure – electrical, plumbing, gas for heating and cooking. You need weather resistance without sacrificing aesthetics. You need flexibility to accommodate different group sizes and event types. You need durability to withstand constant use and weather exposure. And you need it all to feel special, not like you’re eating in a tent. Material selection has been fascinating to watch evolve. Early solutions used whatever was available – plastic furniture, vinyl coverings, temporary flooring. Now we’re seeing outdoor furniture that rivals indoor quality – teak and aluminum pieces with performance fabrics, natural stone flooring with heating systems underneath, architectural fabric structures that provide shade while maintaining views. The kitchen connection challenge has driven innovation. How do you efficiently serve an outdoor dining area that might be 200 feet from the main kitchen? Solutions include satellite kitchens with finishing capabilities, sophisticated hot/cold holding systems, and covered service corridors that maintain food quality during transport. Some clubs have added outdoor cooking stations – wood-fired pizza ovens, grills, raw bars – that become part of the dining theater. The year-round usability quest has pushed the boundaries of outdoor comfort. Infrared heating systems that warm people, not air. Misting systems for cooling that don’t create uncomfortable dampness. Fire features that provide both warmth and ambiance. Retractable screens that block wind without obstructing views. The goal is to extend the outdoor dining season from 3-4 months to 10-12 months. But here’s the really significant shift: outdoor dining has become preferred, not just acceptable. Members are requesting outdoor tables even when indoor is available. Private events are choosing outdoor spaces over traditional ballrooms. The revenue per square foot of well-designed outdoor dining often exceeds indoor space. The operational benefits have been surprising too. Outdoor spaces are easier to clean and maintain. The casual atmosphere allows for more flexible service styles. Noise is less of an issue. Groups with children are more comfortable. The list goes on. The investment required for quality outdoor dining is substantial – often $500-1000 per square foot for fully built-out spaces. But the ROI has been impressive. Increased covers, higher member satisfaction, new event opportunities, and extended operating seasons all contribute to payback periods of 3-5 years in many cases. The pandemic forced a massive technology experiment across clubs. Some innovations became indispensable; others are gathering dust. Understanding why certain technologies stuck while others failed provides crucial lessons for future investment. Let’s start with the winners – technologies that members embraced and won’t give up. Online reservation systems top the list. The ability to book tee times, dining reservations, and fitness classes from your phone is now non-negotiable. Clubs that try to revert to call-only reservations face member revolt. The convenience, transparency, and control these systems provide have become expected baseline service. Mobile ordering and payment succeeded beyond expectations. The initial driver was contactless service, but the benefits went far beyond safety. Me

Episode 110 Show Notes Welcome back to Experience in Clubhouse Design, the podcast where we explore the evolving world of private club architecture, design trends, and the business forces shaping the industry. Today we’re diving deep into a seismic shift happening right now in the architecture world—one that’s particularly relevant to those of us in the club and hospitality space. In August 2025, Kuo Diedrich Chi Architects, better known as KDC, announced they were joining ClubWorks as a partner firm. For those unfamiliar, KDC is an absolute powerhouse in our industry. They’ve been the creative force behind multiple winners in Golf Inc.’s Amenity of the Year, Golden Fork, and Clubhouse of the Year competitions. They aren’t just award-winners; they’re the firms shaping how members experience luxury, community, and hospitality. But here’s what makes this announcement significant: it’s not just another merger. It’s part of a much larger trend—private equity and private capital rolling up professional services firms, including architecture practices. And this trend is accelerating fast. Today, we’re going to unpack what this means for the industry, for design quality, for innovation, and ultimately, for the clubs and resorts that we all care about. Let’s start with the basics. What exactly happened here? Kuo Diedrich Chi Architects was formed in 2017 through a merger of two established firms, Kuo Diedrich and Chi Design Group. They’ve built a stellar reputation in the club and hospitality space. Now, they’ve joined ClubWorks, which describes itself as a network of wholly owned firms providing professional services in the private club, real estate, and hospitality industries. Here’s what’s interesting about ClubWorks. it’s not just buying up architecture firms randomly. They’ve created what you might call a one-stop-shop for private clubs. Their portfolio now includes: Peacock + Lewis Architects and Planners JBD JGA Design and Architecture Visionary Spectacle Studios (architectural visualization) GGA Partners (consulting) Private Club Films (video production) ClubWorks Engineering Buffalo Groupe (marketing) And now, KDC Do you see the pattern? They’re assembling an integrated service platform. If you’re a club looking to do a major renovation or build a new facility, ClubWorks can theoretically handle everything from initial consulting to architecture, interior design, engineering, marketing videos, and even helping you communicate with your membership. Michael Leemhuis, Chairman and CEO of ClubWorks, said something telling in the announcement: “Their influence is respected globally across the club industry, and we’re proud to welcome them into ClubWorks as we continue shaping the future of experiential environments.” Notice that phrase “shaping the future.” That’s the language of consolidation and transformation. Now, let’s zoom out. What KDC and ClubWorks represent is just one data point in a much larger phenomenon. Private equity has discovered professional services firms, and they’re pouring money into the sector at an unprecedented rate. The numbers are staggering. The private equity market in the United States alone was expected to reach $460 billion in 2024, with projections to hit $765 billion by 2027 representing an 11% compound annual growth rate. After a two-year slowdown, deal activity rebounded strongly in 2024, with global private equity deal volume increasing 22%, from $1.3 trillion in 2023 to $1.7 trillion in 2024. But here’s what’s really interesting: professional services firms have become a particular favorite. We’re seeing massive investments in accounting firms, consulting practices, wealth management companies and yes, architecture firms. Why? Three reasons keep coming up: First: Recurring Revenue. These firms have predictable cash flows. Clubs need ongoing design work. Restaurants need renovations. Resorts have continuous development projects. For private equity, that predictability is gold. Second: Fragmentation. The architecture industry, particularly in specialized niches like club and hospitality design, is highly fragmented. There are dozens of small to mid-sized firms. Private equity loves fragmentation because it creates consolidation opportunities. They can build what’s called a “platform” company like ClubWorks and then execute a “buy-and-build” strategy, acquiring smaller firms and integrating them into a larger network. Third: Scalability with Technology. Modern architecture practices can leverage technology in ways that weren’t possible a decade ago. AI-assisted design, virtual reality walkthroughs, cloud-based collaboration tools, advanced rendering software all of this means firms can do more with less, or serve more clients without proportionally increasing headcount. Private equity sees this as a value creation opportunity. According to multiple industry reports, add-on acquisitions in professional services which includes architecture have become a primary driver of private equity deal activity. In some segments, add-on deals represented nearly 80% of all transactions. These aren’t massive, headline-grabbing buyouts. They’re strategic additions to existing platforms, building scale and service capabilities. So let’s talk about the upside. What are the potential advantages of private equity involvement in architecture, particularly in our niche of club and hospitality design? Advantage 1: Capital for Investment Architecture firms traditionally operate on relatively thin margins. They’re partnership models where profits get distributed annually. This structure doesn’t encourage major capital investments. But clubs and resorts are demanding increasingly sophisticated services virtual reality presentations, sustainability consulting, smart building integration, wellness design expertise. Private equity brings capital that can fund these investments. A firm backed by PE can afford to hire specialists in emerging areas, invest in cutting-edge software, or even fund research and development into new design methodologies. Howard Kuo, principal of KDC, hinted at this when he said their partnership with ClubWorks would allow them to “scale creativity, push boundaries and deliver even more impactful solutions for our golf club and hospitality clients and partners around the world.” Advantage 2: Integrated Service Delivery Think about the typical club renovation from a General Manager’s perspective. You hire a consultant to assess needs. Then you hire an architect. Then a separate interior designer. Then engineers. Then someone to do renderings. Then a marketing firm to help communicate the project to your membership. Every handoff is a potential point of friction, miscommunication, or delay. What ClubWorks is building and what similar platforms aim to achieve is eliminating those handoffs. One relationship, one accountability structure, theoretically better coordination. For club leaders, this could mean faster projects, fewer surprises, and more predictable outcomes. Advantage 3: Operational Excellence Private equity firms bring sophisticated operational frameworks. They have playbooks for improving financial management, optimizing pricing strategies, standardizing quality control, and developing talent. Many smaller architecture firms are run by brilliant designers who, let’s be honest, may not be equally brilliant at business management. PE-backed firms can implement systems that improve efficiency without compromising design quality. Better project management software. Standardized contract templates. More disciplined budgeting and scheduling. These aren’t sexy topics, but they make a real difference in client experience. Advantage 4: Geographic and Service Expansion With PE backing, firms can more easily expand into new markets or add complementary services. A firm known for clubhouses might add restaurant design. A firm strong in golf facilities might expand into wellness centers or residential hospitality. This breadth can benefit clients looking for consistent design language across multiple project types. Now, let’s address the elephant in the room. Because for every advantage, there’s a legitimate concern. And frankly, some of these concerns are significant. Concern 1: The Partnership Model vs. The Corporate Model Architecture, particularly at the high end, has traditionally operated on a partnership model. Senior designers have ownership stakes. They’re not just employees; they’re literally partners. This structure aligns incentives—when a project succeeds and a client is thrilled, the partners benefit directly. Private equity changes this fundamentally. Partners become employees, or at best, minority shareholders. The primary accountability shifts from clients and creative excellence to investors and financial returns. Will this change the culture? Almost certainly. The question is whether it changes it for better or worse. Concern 2: The Pressure for Growth and Returns Private equity firms typically hold investments for 5-7 years. During that period, they need to demonstrate significant value creation to achieve returns that satisfy their limited partners the pension funds, endowments, and family offices that invest in PE funds. This creates pressure for growth. Rapid growth. Which often means more projects, more clients, more revenue. But architecture isn’t manufacturing widgets. Quality design requires time, iteration, deep client relationships, and sometimes, saying no to projects that aren’t the right fit. Will PE-backed firms start taking on too many projects? Will junior staff get stretched too thin? Will the quality control that built these firms’ reputations suffer in the pursuit of scale? Concern 3: The Homogenization Risk One of the joys of the club and hospitality design world is its diversity. Different firms bring different aesthetic sensibilities. Different philosophical approaches. Different regional influences. This variety is healthy it means c

Episode 109 SHOW NOTES Episode Summary: This episode explores the complex challenge of integrating family facilities into private clubs while maintaining the sophisticated adult atmosphere that many members value. We examine design strategies that serve both constituencies excellently through thoughtful separation, quality amenities, and careful transition management. Key Topics Covered: Demographic realities and cultural shifts in club membership Separate but equal dining solutions Junior golf facilities and programming spaces Pool complex design for multiple user groups Managing acoustic and energy transitions Economics of family amenity investment Design Strategies Discussed: Buffer zones and transition spaces Acoustic management through materials and layout Time-based space utilization Circulation patterns that maintain separation Visual and physical barriers that feel natural Quality materials in family areas that maintain club standards Family Dining Solutions: “Family grill” concept vs. downgraded kids’ room Durable but sophisticated materials Acoustic treatments that control energy Technology integration for service efficiency Indoor-outdoor opportunities Time-based transitions to adult service Junior Golf Best Practices: Separate but valued practice facilities Age-appropriate design and challenges Technology integration for engagement Parent accommodation spaces Progressive access to adult facilities Competition and tournament support Pool Complex Strategies: Multiple bodies of water for different uses Physical or visual separation techniques Age-appropriate features without compromising quality Acoustic management around water Support facilities for different user groups Programming spaces for activities Economic Considerations: Lifetime value of multigenerational memberships Programming revenue opportunities: $200K+ annually possible Recruitment and retention benefits Sponsorship and fundraising opportunities Operational efficiencies through good design Premium dues for premium family experiences Key Principles: Separation creates harmony – both groups need quality spaces Commit fully or not at all – half-measures satisfy no one Design enables operational efficiency Quality in family areas demonstrates value Transitions are as important as destinations Economic returns require premium execution Critical Success Factors: Clear club positioning on family services Investment in quality family amenities Thoughtful separation and transition strategies Consistent operational standards Communication with all member groups Long-term demographic planning Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR Episode Length: Approximately 30 minutes

Episode 108 SHOW NOTES Episode Summary: This episode explores the complex challenge of designing clubhouses that operate efficiently and beautifully from early morning through late evening. We examine how flexible design, smart systems, and thoughtful planning can create spaces that transform throughout the day while maximizing both member satisfaction and revenue generation. Key Topics Covered: Understanding daily rhythm and usage patterns Kitchen design for multiple service styles Flexible furniture systems and transformable spaces Lighting design for daypart transitions Managing the lunch rush efficiently Revenue optimization strategies throughout the day Design Strategies Discussed: Zone-based kitchen layouts for different meal periods Modular furniture systems that maintain quality Multi-scene lighting control systems Circulation planning for peak efficiency Acoustic management during high-volume periods Technology integration for operational efficiency Operational Insights: Morning: 5:30 AM early golfers to business breakfast crowd Mid-morning: Work-from-club and coffee house opportunities Lunch: Managing 60-70% of daily covers in 90 minutes Afternoon: Social gatherings and alternative programming Evening: Transformation to sophisticated dining Late night: Bar revenue and private events Revenue Opportunities by Daypart: Breakfast: $15-20 per cover x frequency = significant revenue Coffee/snacks: High-margin offerings with minimal labor Lunch: Volume leadership with optimization potential Afternoon: Wine tastings, tea service, happy hour Dinner: Differentiation through experience Late evening: Nightcap service and private events Key Design Principles: Flexibility without compromising quality Technology that enables smooth transitions Distinct daypart experiences with cohesive identity Operational efficiency through thoughtful planning Revenue generation throughout all operating hours Investment Considerations: Flexible furniture systems: Higher initial cost, long-term savings Lighting controls: Significant impact on ambiance and energy Kitchen equipment: Multi-purpose tools for various service styles Technology systems: POS, ordering, and management integration Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR Episode Length: Approximately 30 minutes  

Episode 107 SHOW NOTES Episode Summary: This episode explores the critical arrival experience at golf clubs, from the entry gate to the clubhouse threshold. We examine how thoughtful design of approach drives, arrival courts, bag drops, and entry sequences can create memorable first impressions while solving operational challenges and providing intuitive wayfinding. Key Topics Covered: Psychology of arrival and transition experiences Entry gate and approach drive design strategies Arrival court and parking dynamics Valet vs. self-park considerations Bag drop operations and design Threshold moments and entrance design Intuitive wayfinding without signage overload Design Principles Discussed: Progressive disclosure and sequential revelation Decompression zones and transition spaces Soft security approaches Material and lighting strategies for wayfinding Balancing efficiency with elegance Creating flexibility for different arrival modes Operational Considerations: Peak time traffic management Valet and bag drop logistics Weather protection strategies Technology integration (RFID, apps, automation) Storage and staging solutions Multiple user type accommodation Key Takeaways: First impressions begin at the property entrance, not the clubhouse door The arrival sequence should tell a story and build anticipation Great wayfinding relies on architecture, not signs Flexibility is crucial for different times and event types Every element should reinforce club identity and values The best designs feel effortless despite careful orchestration Design Strategies: Use approach drives to create mental transition Design arrival courts as architectural theater Integrate bag drops seamlessly into the arrival flow Create intuitive paths through materials and lighting Balance operational efficiency with member experience Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR Episode Length: Approximately 30 minutes

Episode 106 SHOW NOTES Episode Summary: This episode explores the transformation of golf club locker rooms from purely functional spaces into luxury social hubs and wellness destinations. We examine how modern clubs are reimagining these traditional spaces to meet contemporary member expectations while respecting heritage and fostering community. Key Topics Covered: Evolution from traditional wood lockers to luxury personal storage systems Integration of spa and wellness amenities Technology transformation in access, charging, and personalization Creation of social spaces and productivity areas Managing generational differences in expectations Business case for locker room investment Future trends in locker room design Key Design Trends Discussed: Locker suites and neighborhoods Spa amenities: saunas, steam, cold plunge, recovery lounges Biometric access and RFID integration Locker room bars and dining options Business centers and meeting spaces Family-friendly areas Premium materials and finishes Financial Insights: Premium lockers: $5,000-$15,000 annual fees Renovation costs: $2-5 million for complete transformation ROI: 5-7 year payback periods typical Revenue streams: locker fees, spa services, F&B, amenity charges Design Strategies: Balance tradition with innovation Create flexible, multi-use spaces Integrate technology invisibly Provide graduated experiences for different comfort levels Focus on revenue generation alongside member satisfaction Future Trends: Deeper wellness integration Sustainability focus AI-powered personalization Boutique hotel influences Flexible membership accommodations Connect With Us: Website: golfclubhousedesign.com LinkedIn: linkedin.com/in/egcd/ Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR Episode Length: Approximately 30 minutes

Episode 104 Welcome back to Experience in Golf Clubhouse Design, the podcast exploring the intricacies of golf clubhouse design, human interaction, and its impact on member lifestyles. I’m your host, and today we’re venturing beyond the clubhouse walls to explore a fascinating challenge that affects everything we design – creating golf experiences in desert environments while being responsible stewards of our most precious resource: water. If you’re new to the show, we dive deep into architecture and interior design concepts that lead to successful golf clubhouses and resorts. While we typically focus on pro shops, fitness facilities, and dining experiences, today’s topic directly impacts how we think about the entire golf facility ecosystem. You can find all our episodes at golfclubhousedesign.com and connect with us on LinkedIn. Today’s episode, “Going Dry: Desert Golf Architecture and Water Innovation,” examines how golf course architects are creating stunning, playable courses in some of the world’s most challenging environments. We’ll explore the evolution from the first desert course in 1920s Palm Springs to today’s sophisticated water management systems, and discuss what this means for clubhouse design in these unique settings. Why does this matter for clubhouse designers? Because the golf course and clubhouse are inseparable partners. The landscape shapes the architecture, the climate drives our material choices, and the water management strategies influence everything from landscaping to operational planning. When you’re designing in the desert, you’re not just creating a building – you’re creating an oasis that must harmonize with its arid surroundings while providing the comfort and luxury members expect. Let’s start with a remarkable story of vision and innovation. Picture Palm Springs in the early 1920s. Thomas O’Donnell, a California oil pioneer, is recovering from a respiratory illness at the Desert Inn. To pass the time, he’s out there pitching golf balls around the property. At that time, the idea of laying out a golf course in the desert was, frankly, absurd. But O’Donnell, along with fellow oilman Captain John Lucey, saw possibility where others saw impossibility. They formalized nine holes alongside the Desert Inn at the base of the San Jacinto Mountains, creating what’s widely considered the first golf course in a desert environment – the O’Donnell Golf Club, built in 1927. Think about the audacity of that moment. No precedent, no playbook, just pure pioneering spirit. What’s fascinating about their approach is how thoughtful it was, even then. The course was routed among existing rows of tamarisk trees, supplemented with drought-tolerant plantings that served double duty as shade and windbreaks. They introduced Bermuda turf overseeded with rye or fescue during winter – a maintenance practice that’s still common across the Southwest today. This set the stage for what would become a revolution in golf course design. From the 1930s through the 1970s, architects like William P. “Billy” Bell and his son William F. Bell, Lawrence Hughes, Robert “Red” Lawrence, and Jack Snyder would carry this desert golf concept forward. Red Lawrence’s Desert Forest course in Carefree, Arizona, laid out in 1962, was particularly pioneering. It was integrated within the desert landscape in a way that inspired others to embrace their surroundings rather than impose their courses upon them. As ASGCA Past President Forrest Richardson notes in the article, “While Red Lawrence and Billy Bell had worked with the land, Snyder took an even lighter approach.” Jack Snyder’s work at The Boulders in the 1970s ushered in what Richardson calls “a new era of desert golf design.” His minimalist approach left rock outcroppings and native desert untouched as much as possible. This wasn’t just about aesthetics – it was about understanding that in the desert, you don’t conquer the landscape; you collaborate with it. For us as clubhouse designers, this evolution is crucial to understand. These pioneering courses established design principles that influence how we approach desert projects today. The clubhouse isn’t separate from this philosophy – it needs to embody the same respect for the landscape, the same innovative approach to resource management, and the same harmony with the natural environment. Water has always been the defining challenge of desert golf, and as Forrest Richardson beautifully puts it, desert courses demand a different mindset about water. Richardson’s own journey is charming – his very first design was a miniature course called “Rolling Rocks” in his Phoenix backyard, where he raked the desert floor and installed tuna cans as cups. From that childhood experiment to his professional work on courses like Arizona Grand, his takeaway is profound: “We need to balance factors such as water availability, delivery and storage – and future climate change.” Here’s what’s really interesting and often misunderstood about water use in desert golf. Richardson makes a crucial distinction: “Many people assume golf ‘uses’ water. But the reality is that water in the desert is more about ‘borrowing’ – the science today is returning water to the land, often by recharging the groundwater.” Think about that for a moment. Today’s desert courses primarily rely on recycled water rather than groundwater. Turf acts as a natural filter, processing millions of gallons of treated wastewater daily before it returns to the aquifer. This is a sustainable model that turns golf courses into part of the water treatment infrastructure. There’s another benefit that directly impacts our clubhouse designs – courses cool their surroundings. In Phoenix, neighborhoods near golf courses are three to five degrees cooler than adjacent urban heat islands. When we’re designing clubhouses in these environments, we’re not just creating buildings next to grass; we’re working within engineered microclimates. The numbers tell an important story about evolving design strategies. Richardson notes that an 18-hole regulation course might have about 60 acres of turf. But designers are getting creative – adding more par threes, which require far less grass than par fours or fives. Some courses are achieving the same playability with significantly less irrigated area. Cynthia Dye McGarey’s experience at Ancala Country Club in Scottsdale illustrates just how dramatic these restrictions can be. In 1990, she faced a turf limitation of just 78 acres. Her solution? Only the tees are irrigated, and the landing areas are kept to 50 yards wide with borders kept pretty bare of vegetation. The irrigation system uses hardline with half heads to minimize overspray into native areas. This has profound implications for clubhouse design. When the golf course is using sophisticated water management, the clubhouse needs to follow suit. We’re talking about drought-tolerant landscaping, water recapture systems, and architectural designs that minimize irrigation needs while still creating that oasis feeling members expect. Richardson predicts more short and alternative formats in the desert going forward. “It just makes sense,” he says. “Less turf, less water and – often – more fun.” For clubhouse designers, this means thinking about facilities that can support different golf formats – perhaps smaller locker rooms but more social spaces, different storage needs, and food and beverage operations that cater to shorter rounds and more casual play. One of the most enlightening aspects of this article is how it reveals the diversity of desert environments. As Cynthia Dye McGarey explains, desert landscapes vary dramatically – the native area can be sand, rock, lush desert scrub, or completely bare. Each type demands a different design approach. Let’s start with the Sonoran Desert, where McGarey has done extensive work. She describes it as rocky and undulating, with a web of arroyos cutting across the land. In this lush desert setting, earthworks are minimal. The design philosophy is to lay out the golf course to highlight natural features, preserve vegetation, and strategically use the natural terrain. This is design by subtraction – taking away as little as possible rather than adding. Now contrast that with her work in the Mojave Desert at Las Vegas Paiute Golf Resort. As she notes, “The Mojave Desert is completely different to the Sonoran. The terrain is much flatter, and the vegetation is very sparse.” Here, everything in the golfing corridor had to be graded. Without natural topography to tie into, they kept minor arroyos as features and capped the turf area with six inches of sand. Sandy waste areas and strip bunkers help keep the ball in play. Interestingly, the Paiute courses didn’t have water restrictions – they’re located on a large aquifer with crystal clear water. Even so, the turf area was limited to 96 acres, maintaining the desert golf character despite having access to water. Then there’s the red rock desert of Utah. John Fought and Andy Staples’ Sand Hollow course near St. George, opened in 2008, was built on red sand and takes full advantage of the site’s dunes, ridgelines, and rock formations. The underlying dunes provide natural drainage, allowing for precise irrigation without runoff or pooling. For clubhouse designers, understanding these regional differences is crucial. A clubhouse in the Sonoran Desert might embrace organic forms that echo the undulating terrain and incorporate natural rock outcroppings. In the Mojave, with its flatter terrain, the architecture might be more sculptural, creating its own topography. In Utah’s red rock country, the color palette and material choices need to harmonize with those dramatic sandstone formations. Each desert type also brings different challenges. The Sonoran’s rocky terrain might require elevated structures and creative foundation solutions. The Mojave’s sparse vegetation means less natural shade, requiring more architec