DiscoverThe Impact Podcast: Social Media Marketing for Small Business Owners
The Impact Podcast: Social Media Marketing for Small Business Owners
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The Impact Podcast: Social Media Marketing for Small Business Owners

Author: Brynn Puzey, The Impact Podcast

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Welcome to The Impact Podcast, the show for women-led small business owners ready to thrive online. Each episode is filled with relatable stories, practical tips, and sustainable strategies to help you grow your social media presence with confidence and authenticity. Whether you're building your brand or refining your strategy, The Impact Podcast is here to help you create meaningful connections and make a lasting impact.
109 Episodes
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I LOVE FALL! Maybe a little too much? The color palette, the aesthetic, the vibes, the energy.... it's cozy and warm and also just feels so dang magnetic. Yes it may be July at the time of this recording but the fact that Fall is on the horizon makes me so dang happy and as a chronic over-planner your girl has created her Fall Bucket List and I'm so excited to share it with you! I'm also sharing some fun business activities I'll be doing this fall, too. Hope you enjoy this more personal episode! And see the links mentioned in this episode below. :) FOLLOW BRYNN ON IG WELL-RESTED WOMAN CLASS xx, Brynn
HI!!! Oh my goodness I'm so excited to be back behind the mic. I ✨unintentionally✨ took a 9-month break due to an early delivery and intense postpartum period with my baby. But, like I talk about in this episode, we are gently welcoming back the pink🦩💕 and the next level of that for me is podcasting and coaching. And I am SO EXCITED. Hope you enjoy listening and I'll see you in the next episode! Follow me on Instagram here.
Cheers to 7 Years! 🥂In this episode, I’m celebrating seven years in business and sharing what it’s actually taken to build something sustainable without burning out. If you’re building a business and want it to last, this one is for you. I’m talking about what I've momentarily let go of, what I've fiercely protected, and how I learned to grow in a way that supports my life instead of consuming it. Let’s celebrate building a business that feels as good and supports us - through all our different phases!!xx,brynnEpisode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
In celebration of the holiday over the long weekend, I had to do a themed episode! (Because you know your girl loves a theme.) And so we are talking all about social media content YES’S (turn-ons) and NO’S (turn-offs). We’re chatting pricing, posting your personal life on Instagram, why “use trending audio” just isn’t a super great tip anymore… and MORE.Here we go!Episode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
Because… honestly, the world feels like it's on fire. So, how do we show up on social media inside our businesses? Chatting about this in today's episode. xxEpisode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
Do you know which social media platform has the world's most users? Do you know which business owners should hop on Pinterest ASAP? Do you know what Facebook feature you absolutely should be taking advantage of as an entrepreneur? We're talking all of this and MORE in todays conversation. So glad you clicked play today. xx,Brynn
The all-too-familiar entrepreneurial feeling of: “What am I even doing?!” It happens to EVERY online business owner. Constantly shifting, strategizing, and catching up to the trends. It’s not about always feeling like you’re enough - it’s about trusting that no matter what, you will find a way. Let’s chat about imposter syndrome today, what it is, how to identify it, and how to overcome it so you can walk in your business confident and ready for what’s next.Episode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Study about the 100% vs 60% findings
Talking in today's episode, which type of content will outperform the rest! When it comes to reels, carousels, creator + consumer behaviors, top strategies, and some gradual shifts to make with your own content, this is your year to get strategic with it. And you've got a list of suggestions HERE! In today's ep!Episode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
Trial reels are (dare I say) one of the most phenomenal tools Instagram has ever released for small business owners using social media?! Because they ARE! They're so, so helpful for testing out content and experimenting with new ideas! In today's podcast episode, I share what trial reels are, the benefits of using them, and 2 powerful trial reels strategies to use! Episode Links:📈 Trial Reels Link❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
First episode of the year!! Oh, I'm so excited to be podcasting with you today, and I can't wait for another gorgeous year of weekly chats on all things social media marketing and small business building. This year is going to be a great one with lots of great conversations and guests, and I can't wait!!So, to begin today's podcast episode, I wanted to start by talking about goals. Of course!! Goals are one of the number one things on all of our minds right now... and for good reason, with it being the first week of January!! I'm chatting today about how to simplify your social media goals so they can actually happen, through two different types of goals: stretch goals and maintenance goals.Let's dive in.Episode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
Girls, are we still in festive mode, or are we moving on to the new year already?? Whatever camp you're in, I'm chatting about my thoughts heading into 2026. Namely: the energy I'm bringing to the next few winter months, how I'm approaching goals this year, and my winter aesthetic.Episode Links:JANUARY PINTEREST BOARD❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
MERRY CHRISTMAS!!! I'm (obviously) over the moon to be chatting with you ladies today because with 3 days left until the big day, we've got lots of things on our minds. I know I sure do!! And one of the biggest things on my mind is, how can I get the absolute most out of the end of this year? How can I be the most present? How can I feel the most peace? And how can I enjooooooyyyyy every single second while also staying "on track" with where I should be in my business as the new year approaches, too? Chatting about all of that in today's episode. Sending you all the Christmas cheer and wishing you the happiest holiday as we enter into such a gorgeous week! xx,brynnEpisode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
Entrepreneurship isn’t just something you decide to do once and then stick with forever. It’s something you have to choose again and again, in times when it's working incredibly, and in times when it isn't.In this episode, I’m making the case for staying in the game!! And talking about the kind of income that has the potential to change your life, the flexibility that lets your business support your personal situation (motherhood or otherwise), and the deep satisfaction that comes from creating something that’s truly yours using your skills, talents, and passions.If you’re excited about what you’re building, and you know you’re meant for more, this episode will remind you why you started, and why it’s worth continuing!! Episode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
Episode 96!! I'm over the moon about how close I am to reaching my "100 episodes in 2025" goal and also feeling so incredibly reflective on all things Christmas Magic. I almost titled the episode that... because it's felt like a (beautifully) loaded set of 2 words for me these last few weeks as I've really tried to make the most of this holiday season... like I'm sure YOU are too! No matter what stage of life you're at or season you're in, we all want a little Christmas magic.And, what about when we have something we want... but logically it's impossible to get it? Then what? That's what I'm reflecting on + speaking on today, too.Episode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
I had such a lovely conversation with Brand + Web Designer, Hailey Fackrell! Her business, Greater Heights Marketing, specializes in helping business owners build an elevated and professional online presence through intentional branding and strategic website design. In this episode, Hailey breaks down her top tips for a great website, covering everything from your header and menu to brand images, analytics, content, and more!Connect with Hailey for Brand + Web Design!⁠Hailey’s Website⁠⁠Hailey’s Instagram⁠⁠Hailey’s Facebook⁠⁠Hailey’s Threads⁠Episode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠💻 Creative Market (buy your own fonts!)⁠📚Book Rec: Building A Story Brand by Donald A. Miller📚Book Rec: Marketing Made Simple, by Donald A. Miller
Let's get incredibly organized, shall we?! You all KNOW I love a good process and system in my business but I might be 10x more obsessed with them in my life. They just make everything worlds easier! Today I'm talking about my latest organizational obsession which has been my dinner menu. Planning what we're having, when we're having it, what ingredients are needed, when we're doing grocery re-stock days, and a few other tips and thoughts about this whole thing in todays episode. Hope you enjoy & this inspires you to do your own dinner menu meal plan!Also, see another "Life Like a Business" episode - the decluttering edition - in Episode 30!xx,brynnEpisode Links:❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
From PDF downloads to e-books to mini-courses to group programs to masterminds... it can be so dang fun to dream up and create new product options. The real test, however, is how those things sell and then sustain themselves month after month, year after year in your business. Today, we're discussing how to narrow down your next online business offer to sell, so you can achieve success promoting and sharing it on social media.Episode Links:🎙️⁠Week of Voxer for $149! Black Friday Offer!⁠⭐️ ⁠⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠⁠❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
In this episode, I’m sharing all the gratitude. Chatting about Thanksgiving, Black Friday, why I absolutely love coaching, and giving you the inside scoop on my own Black Friday offer, the Week of Voxer. Episode Links:🎙️⁠Week of Voxer for $149! Black Friday Offer!⁠⭐️ ⁠⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠⁠❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
In this episode, I’m walking through the things business owners really want! The little upgrades that bring more ease, more joy, and a tiny bit of luxury to the everyday craziness of running a business. If you love a gift that’s both fun and functional, this one’s for you.Episode Links:🎙️⁠Week of Voxer for $149! Black Friday Offer!⁠⭐️ ⁠⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠⁠❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠
The different months of the year = general behaviors/thoughts/desires of the general public! For example, once August hits and kids are back to school, we all feel the pull to add more structure to our lives. So, this might be the perfect time to launch your 12-week group program, for example! Going over each season and some ideas of what to launch or post during that time. The beautiful part of all of this? A few minutes of yearly planning can help you create a really gorgeous plan for the next 12 months. And that will feel really good going into your 2026 marketing.Episode Links:📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠
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