From Startup to Wunderbrand with Nicholas Kuhne

Nicholas interviews Nancy Zare, creator of the Alikeability system, about her unique approach to sales. Nancy shares her background in social work and how it has shaped her mindset in sales. She explains the development of the Alikeability system and how it helps people build rapport and communicate effectively. Nancy emphasizes the importance of understanding and adapting to different communication styles ⁠https://nancbooks.link⁠ Takeaways Sales is about helping people solve their pain points and challenges. Understanding and adapting to different communication styles is crucial in building rapport. Technology should not replace genuine human connection in sales. Authenticity is key in building successful relationships. --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Accomplished entrepreneur and author of 'The Founder's Evolution,' we explore Scott's crazy experience with over 20,000 startups, unveiling patterns of success and debunking common misconceptions about entrepreneurship. Scott shares valuable insights on recognizing the different stages of the entrepreneurial journey, the importance of focusing on finishing tasks, and strategies for overcoming growth plateaus https://www.scalearchitects.com/founders 00:00 Introduction and Guest Welcome 00:49 Scott's Entrepreneurial Journey 02:56 The Dissatisfied Employee Stage 04:02 Misconceptions About Starting a Business 08:56 Keys to Entrepreneurial Success 14:11 The Founder's Evolution Book 19:09 The Struggles of Entrepreneurship 20:37 Understanding the Patterns of Success 24:58 The Importance of Vision in Scaling 27:40 Who Should Read This Book? 29:25 Adapting to Lead at the Next Level 34:34 The Joy of Helping Others Succeed 36:57 Final Thoughts and Call to Action --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Join host Nicholas Kuhne in this episode as he chats with Barry Labov, an author, speaker, and brand strategist. Barry shares why differentiation is key in branding, with real-life examples and actionable tips. Learn about the customer journey and get a sneak peek into Barry's upcoming book from Simon & Schuster. Perfect for entrepreneurs, marketers, and business leaders looking to boost their brand strategy. For more info check this out: https://www.barrylabov.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Join Nicholas Kuhne as he chats with Philippa Game, a seasoned expert who has worked on over 5,000 websites. They delve into the critical role of Google Analytics 4 in optimizing your website to attract and retain visitors. Philippa shares valuable insights on common website mistakes, the importance of clear calls to action, and how to effectively use analytics to understand and enhance the customer journey. Learn practical tips for creating a successful website and navigating the complexities of data privacy and cookies. Find out more from Philippa! https://www.websitesthatwin.com/ebook/ Free ebook "Five Hidden Digital Analytics Gems". --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

In this episode, Stæven Frey demystifies brand science and explains its importance for both B2C and B2B businesses. He emphasizes the need for businesses to have distinctive brand assets and create memorable experiences for customers. Fry also discusses the different stages of brand development and the importance of setting realistic expectations. Using a case study of a cookie company, he explains how to build a brand and develop a brand strategy. Overall, Frey highlights the role of brand science in creating successful and impactful brands. In this conversation, Stæven Frey discusses the principles of brand science and how it can help businesses build their brands. He emphasizes the importance of finding your own unique North Star and not comparing yourself to competitors. Stæven also highlights the idea of competing against yourself and constantly striving to move forward. He concludes by providing various ways to contact him for more information on brand science and building brands. Takeaways Distinctive brand assets are crucial for businesses to stand out and be memorable. Brand science works for both B2C and B2B businesses in any industry. Building a brand takes time and consistency, and it is important to set realistic expectations. A strong brand strategy is essential for brand growth and success. Find your own unique North Star for your brand. Compete against yourself and focus on moving forward. Don't compare yourself to competitors, but rather focus on your own growth. Contact Stæven Frey for more information on brand science and building brands. More from Stæven  https://www.quantumbranding.agency/brandpreneur/ https://bit.ly/brandsciencechecklist --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Summary In this conversation, Nicholas interviews Michael Hudlow, an author and industry expert in CRM systems. They discuss the complexities of CRM implementations and the importance of choosing the right CRM platform for startups. Michael shares insights from his book, 'How Not to Fuck Up a CRM System,' which addresses common mistakes and provides guidance on training and adoption. They also touch on the integration of AI in CRM systems and the challenges of differentiating CRM from ERP systems. Overall, the conversation emphasizes the significance of people and training in CRM success. In this conversation, Michael and Nicholas discuss the importance of data privacy, data privacy regulations, challenges in implementing data privacy, data privacy best practices, and the future of data privacy. Takeaways Choosing the right CRM platform is crucial for startups, and there are many options available. Training and adoption are key factors in CRM success, and it is important to address any resistance or misconceptions. CRM systems are evolving and integrating with other technologies, such as AI, which can provide additional value but also require careful implementation. Lessons from CRM implementation can be applied to other software-as-a-service offerings and industries. Data privacy is crucial for protecting individuals' personal information and maintaining trust. Data privacy regulations, such as GDPR and CCPA, have been implemented to ensure the protection of personal data. Implementing data privacy measures can be challenging due to the complexity of data systems and the need for organizational change. Data privacy best practices include conducting privacy impact assessments, implementing data encryption, and providing transparency to users. The future of data privacy will involve advancements in technology, increased awareness and enforcement of regulations, and the need for organizations to prioritize privacy. Michael's website = www.bitxiacrm.com His First Book, How Not To F*ck Up a CRM System = https://a.co/d/gLrDZVR His Second Book, How Not To F*ck Up AI & CRM,  Preorder = https://a.co/d/fnaDbdc --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Joe Quattrone, a seasoned social media and content marketing professional, discusses his experience in the automotive and alcohol industries and his transition into the cannabis industry. He shares insights on creating successful Super Bowl ads and the challenges of marketing in the cannabis industry. Joe also talks about his podcast, Fuzzeeish, which aims to change the perception of sobriety. In this conversation, Joe Quattrone shares his insights and experiences in the cannabis industry. He discusses the challenges faced by the industry, the legal and regulatory landscape, building a successful cannabis brand, and the future of the industry. To learn more: Joe Quattrone, a seasoned social media and content marketing professional, discusses his experience in the automotive and alcohol industries and his transition into the cannabis industry. He shares insights on creating successful Super Bowl ads and the challenges of marketing in the cannabis industry. Joe also talks about his podcast, Fuzzeeish, which aims to change the perception of sobriety. In this conversation, Joe Quattrone shares his insights and experiences in the cannabis industry. He discusses the challenges faced by the industry, the legal and regulatory landscape, building a successful cannabis brand, and the future of the industry. https://www.fuzzeeishpodcast.com/  @Superquattrone  ***Let’s Connect: Website: https://wunderbrand.com Linkedin:https://www.linkedin.com/in/nickkuhne/ Twitter: https://twitter.com/nickkuhne Spotify: https://podcasters.spotify.com/pod/show/nicholas-kuhne Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne Sign up for Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne https://get.descript.com/mrzy10nwivuq https://aff.storychief.io/wkj6vrt8els6 --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Dustin Bogle, a sales expert, multi-location gym owner, and former pro wrestler, shares his journey in the fitness industry and the challenges he faced in opening and managing multiple gyms. He emphasizes the importance of marketing and sales in the success of a gym and the need for effective leadership and culture to maintain consistency across locations. Dustin also discusses his transition to an online business and his plans to help service-based businesses in the future. Find out more about Dustin http://www.gymreinforcements.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Naresh discusses his journey from the corporate world to entrepreneurship, his early interest in business and finance, and his early involvement in podcasting. He also talks about his book '50 Shades of Marketing' and the publishing process. Naresh shares his current ventures in media and marketing, as well as his future plans. www.nareshvissa.com Takeaways Naresh's journey to entrepreneurship started in high school, and he gained confidence and experience through working in entrepreneurial roles within companies. His early interest in business and finance was sparked by reading books like 'Art of the Deal' and 'Rich Dad, Poor Dad'. Naresh has been involved in podcasting since its early days and has written a book on podcasting called 'Podcastonomics'. His book '50 Shades of Marketing' covers a wide range of marketing topics and offers insights and strategies for businesses. Naresh is currently running his media and marketing company, as well as investing in real estate. He is also working on several new books and a podcast about working from home. ***Let’s Connect: Website: https://kuhne.no Linkedin: https://www.linkedin.com/in/nickkuhne/ Youtube: https://www.youtube.com/@wunder_brand/podcasts Twitter: https://twitter.com/nickkuhne Spotify: https://podcasters.spotify.com/pod/show/nicholas-kuhne Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

In this conversation, Nicholas interviews Eric McHugh, the president of ShopX, a Web 3 e-commerce company. They discuss the difference between Web 2.0 and Web 3, as well as examples of how brands are using Web 3 technology. Eric explains how ShopX simplifies the adoption of Web 3 for brands and customers, and discusses the challenges and opportunities in the Web 3 space. Find out more https://shopx.co/ Website: https://kuhne.no Linkedin: https://www.linkedin.com/in/nickkuhne/ Youtube: https://www.youtube.com/@wunder_brand/podcasts Twitter: https://twitter.com/nickkuhne Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne Sign up for Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Craig Cooke, a trailblazer in the digital marketing space, shares insights from his book 'Business Kung Fu' and his experiences running a successful digital marketing agency for 26 years. He emphasizes the importance of discipline, strategy, and specialization in the AI era. Craig discusses the challenges and successes of running a business, the impact of accessible design tools on creativity, and the need for new advertising channels and experiences. He also highlights the importance of networking and building relationships in the agency industry. Finally, Craig shares his personal health challenges and the role of Qigong in his life. --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

In this conversation, Nicholas interviews Bear Newman, a digital marketer and SEO expert. They discuss Bear's journey as an agency owner and his passion for SEO. Bear emphasizes the importance of strategy in SEO and how it can be a fun and rewarding process. They also explore the changes in the SEO industry over the years, particularly with the rise of AI. Bear shares a success story of helping an auto transport company improve their revenue through SEO. They touch on the Bear Fox principle, which focuses on running a business with integrity and value. Bear discusses his plans to scale Bear Fox Marketing and the importance of hiring the right people. They also talk about the challenges of scaling a business and the roadmap to success. Lastly, they discover their shared interest in classical music and singing. Get the Book and find out more about Bear and his offerings: https://bearfoxmarketing.com/ Takeaways SEO is a strategic and enjoyable process that involves understanding the competition, analyzing data, and optimizing websites for better rankings. The SEO industry has evolved over the years, with changes in algorithms and the increasing importance of quality and user experience. AI can be a valuable tool in SEO, but it should be used to enhance quality and strategy, rather than replacing human expertise. Success in SEO requires a focus on the right keywords, understanding the target audience, and creating valuable content. Scaling a digital marketing business requires hiring the right people with the right mindset, maintaining a strong company culture, and staying focused on the most profitable aspects of the business. Chapters 00:00 Introduction and Background 00:59 Starting Out in SEO 03:01 Changes in the SEO Industry 05:29 The Role of AI in SEO 07:17 Importance of Quality and User Experience in SEO 08:29 Timeframe for SEO Results 10:01 Success Story: Auto Transport Company 12:25 The Bear Fox Principle 13:25 The Future of Bear Fox Marketing 17:42 Hiring the Right People 21:06 Challenges of Scaling a Business 23:47 Roadmap to Scaling a Digital Marketing Business 26:18 Personal Interest: Classical Voice Lessons 27:58 Closing Remarks --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Craig Andrews, the founder of Allies for Me, shares his near-death experience and how it transformed his worldview and relationships. He discusses the power of trust in sales and introduces the First Time Offer (FTO) methodology, which aims to change the way people feel about a company and build trust faster. Craig provides examples of FTOs in various industries and highlights the importance of understanding customer lifetime value. He also talks about his podcast, Leaders and Legacies, which celebrates everyday leaders making a positive impact. Listeners can access a guide and course on FTOs as a gift from Craig. Takeaways Near-death experiences can have a profound impact on a person's worldview and relationships. Building trust is crucial in sales, and the First Time Offer (FTO) methodology can help change the way people feel about a company and build trust faster. FTOs can be applied in various industries, such as software development, financial advisory services, and consulting. Understanding customer lifetime value is essential when designing FTOs. Craig's podcast, Leaders and Legacies, celebrates everyday leaders making a positive impact. Listeners can access a guide and course on FTOs as a gift from Craig. Chapters 00:00 Introduction and Background 01:20 Craig's First Book: Hope That Won't Die 03:37 Craig's Near-Death Experience and Recovery 09:06 Impact of Near-Death Experience on Craig's Worldview and Relationships 11:11 The Transformational Power of Near-Death Experiences 16:29 The Importance of Building Trust in Sales 19:19 The First Time Offer (FTO) Methodology 23:35 Examples of FTO in Different Industries 35:42 Transition from Engineering to Sales and Marketing 43:06 Craig's Podcast: Leaders and Legacies 44:08 Gifts for Listeners: First Time Offer Guide and Course Access 46:17 Conclusion --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Are you struggling with low email deliverability? Want to learn insider tactics from an email wizard? In this video, Nicolas Toper shares his top tips on how to get your emails past spam filters and into your subscribers' inboxes. Plus, he'll teach you how to improve your email testing strategies and create quality content that will engage your audience. Don't miss out on this valuable information from an email expert! https://www.linkedin.com/in/nicolas/ Takeaways Email marketing is still a crucial tool for businesses, as it allows direct communication with individuals and has a wide reach. Spam filters can cause legitimate emails to end up in spam folders, resulting in lost opportunities and revenue. Inbox Booster helps businesses fix email deliverability issues and provides insights into why emails end up in spam folders. The future of email marketing will involve fewer emails but higher quality content, with email serving as an important channel for important documentation and communication. --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Steve Westfield, an AI guru and founder of leans.ai, shares his journey into the world of betting and how he developed an algorithm to beat the scammers in the sports handicapping industry. He discusses the challenges of making a living from betting and the importance of taking emotion out of the equation. Steve also explains how his AI algorithm differentiates itself from human handicappers and the potential applications of AI in other industries. He offers advice for those interested in betting and shares his marketing strategies for promoting his business. Takeaways Developing an AI algorithm can give a competitive edge in the sports handicapping industry. Taking emotion out of betting and relying on statistical analysis and historical trends can lead to more successful outcomes. The size of the betting market is significant, with millions of people placing bets each year. Making a living from betting is challenging due to sportsbooks limiting the amount that successful bettors can wager. Understanding human behavior and using AI to analyze data can provide valuable insights for betting strategies. Marketing strategies should focus on targeting the right audience and building trust through transparency and performance. Chapters 00:00 Introduction and Background 06:33 Creating an Algorithm to Beat the Scammers 08:07 Differentiating with AI 09:52 The Size of the Betting Market 13:21 The Challenge of Making a Living from Betting 17:43 Betting Philosophy and Strategies 20:26 Applying the Algorithm to Other Industries 24:40 Understanding Human Behavior for a Competitive Advantage 26:57 Expanding to Other Sports 30:14 Advice for Those Interested in Betting 34:34 Marketing and Promotion 39:08 Where to Find More Information https://leans.ai/***Let’s Connect:*** Website: https://wunderbrand.com Linkedin:https://www.linkedin.com/in/nickkuhne/ Youtube: https://www.youtube.com/@wunder_brand/podcasts Twitter: https://twitter.com/nickkuhne Spotify: https://podcasters.spotify.com/pod/show/nicholas-kuhne Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

🌟 Exciting Podcast Release: Explore the Secrets of Media Buying with Robert Brill of Brill Media! 🌟 Ever wondered how the experts make digital advertising look effortless? Our latest episode features Robert Brill, CEO of Brill Media, a visionary in precision advertising. Dive into a discussion on the transformative power of strategic ad placements and data analytics for business growth. 📊📈 Robert shares insights on: - The art of media buying and its impact on your bottom line. - Why understanding your customer's journey is pivotal in advertising. - The true value of ROAS and long-term campaign strategies. Discover how Brill Media's approach can unlock new potentials for your business in the digital world. Listen now and elevate your advertising game! Meet with Robert at: https://brillmedia.co/ #DigitalMarketing #MediaBuying #BrillMedia #Podcast #BusinessStrategy #AdvertisingInsights #ROAS --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Join us in this enlightening conversation with Nico Lagan, an expert at the intersection of AI-powered content creation, social media strategy, and sales. Dive into the nuances of NLP (Neuro-Linguistic Programming) and discover how it enhances communication with clients, influencing marketing and sales profoundly. Nico shares his journey from being a sales engineer to an author and content strategist, highlighting the crucial balance between technology and the irreplaceable human touch. With a treasure trove of self-help insights for men and rich experience in creating compelling content, Nico opens up about the ethical boundaries and potential of AI in content creation. Tune in to learn how authenticity powers personal branding and why mastering the human element in our digital age is more vital than ever.Connect with Nico:https://plproduction.co/ ***Let’s Connect: Website: https://wunderbrand.com Linkedin:https://www.linkedin.com/in/nickkuhne/ Youtube: https://www.youtube.com/@wunder_brand/podcasts Twitter: https://twitter.com/nickkuhne Spotify: https://podcasters.spotify.com/pod/show/nicholas-kuhne Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Hey everyone! Welcome to our latest episode where I, Nicholas, get to hang out with Jeff Dolan, the big boss at Wavve. Jeff's got a cool story about switching gears from the world of corporate healthcare software to running an awesome SaaS startup. He's all about blending his love for art and savvy business skills, and he's here to spill the beans on how that mix shapes what he does at Wavve. We're diving into how social media is a game changer in our digital age, especially when it comes to crafting stories that make your business pop. Jeff's also going to give us his two cents on AI's growing role in our field and how Wavve is making it easy for creators to turn simple audio into eye-catching video content. https://wavve.co Go to wavve.co to create a free account and start generating video content from your audio or podcast for social media. --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Join us for a chat with Colin Sanburg, where he breaks down how small businesses can get smarter about managing their money. We dive into the must-knows of small business finance, and Colin's great take on pricing - think more MBA, less CPA style. He also chats about why networking and joining mastermind groups can really help entrepreneurs grow and steer through tough times. If you're looking to up your finance game, especially when growing your business in today's market, this episode's got you covered. http://www.finelevate.com/ ***Let’s Connect: Website: https://wunderbrand.com Linkedin:https://www.linkedin.com/in/nickkuhne/ Youtube: https://www.youtube.com/@wunder_brand/podcasts X: https://twitter.com/nickkuhne Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

What is a voice artist? Well in this chat with voiceover artist Grant Johnson, hailing from North Dakota, shares his experiences, inspirations, and a bold goal of accomplishing 10,000 voice projects. We discuss the role of a voiceover artist and the storytelling frameworks that can help businesses build a unique tone of voice. As we peek into Grant's work, he also gives us a quick masterclass on how to playfully create different characters and accents. Find out more about Grant on: https://grantjohnsonvo.com/ https://calendly.com/gjohnson-vo ***Let’s Connect: Website: https://wunderbrand.com Linkedin:https://www.linkedin.com/in/nickkuhne/ Youtube: https://www.youtube.com/@wunder_brand/podcasts X: https://twitter.com/nickkuhne Spotify: https://podcasters.spotify.com/pod/show/nicholas-kuhne Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message