Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

This week’s episode is a little different. A couple of weeks ago, I hosted a four-part live training series called 'Social Media for Video People' with my friends over at Ecamm. We spent an entire week breaking down how creators can save time, use smarter tools, and show up with confidence on video. And since this last workshop fell right on my normal Friday slot, I decided to bring you along for the ride.In this session, we tackled one of the biggest questions creators wrestle with: where should I be posting my videos, and how can I stand out once I do? We dug into the strengths of different platforms, how to think about repurposing content without burning out, and the little things that make your videos thumb-stopping in a crowded feed. If you weren’t able to join us live, this replay gives you the full training so you can apply the same strategies right away. And if you’d like to catch the other three workshop days, covering planning, creation, and promotion, you can watch them all over on my YouTube channel.Key TakeawaysInstagram vs. TikTok vs. YouTube Shorts: Each has a different culture. Learn how to shape your video so it feels at home on the platform.Stop the scroll: Strong visuals, bold captions, and clear hooks are what grab attention in the first few seconds.Double up with email + social: Social brings people in, but email keeps them connected. Pair them for bigger impact.Growth without burnout: Build systems and repurpose smartly so you’re consistent without running yourself ragged.ResourcesWorkshop Replays on YouTube:Day 1: Social Strategy for Video CreatorsDay 2: How to Use AI for Video Graphics & Social ContentDay 3: AI for Editing & Repurposing Video Like a ProCheck out Conor Brown at VacationKingdoms.comGrab some popcorn and visit Katie's personal podcast: TheVHSClubPod.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing...

Everywhere you turn, creators are talking about AI. Should you be leaning into tools that save you time, churn out content, and help with workflows? Or should your energy go into building real relationships and community that lasts? That’s the big question Conor and I tackled this week with our friend Paul Gowder of PowWows.com.Paul has been building thriving online communities since before AI was even on the radar, and he’s quick to point out that the smartest path forward is learning how to use both together. In this conversation, we wrestle with the balance: how to let AI assist without losing your personal voice, how email can be more than a broadcast channel, and why community is the thing that keeps creators relevant no matter what tech comes next. If you’ve been wondering whether to spend more time testing AI tools or strengthening the connections you already have, this episode will help you see where to put your focus.Key TakeawaysCommunity isn’t about size: Ten engaged people in your living room beats ten thousand ghost subscribers.Email builds deeper connections: Write like you’re talking to one person, not shouting at a crowd.Treat your newsletter as real content: Don’t just blast links. Make it valuable on its own.Invite replies and interaction: Polls, trivia, and questions make people feel part of something. Then respond when they do.AI is a helper, not a replacement: Use it to organize your thoughts or clean up drafts, but always add your own tone and stories.Don’t force community: Start by treating your audience like they’re already part of something. The structure (Facebook group, Circle, etc.) can come later.ResourcesPaul Gowder: powwows.comPaul’s new free creator community: onthewaycommunity.comConor Brown: vacationkingdoms.comSEPTEMBER 2-5TH: Free Video Creators Workshop: jeffsieh.com/workshop----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an...

Ever buy a “miracle app” that promised to automate your business, write your copy, and maybe even walk the dog… only to have it end up collecting dust in a folder called Someday? Same here. That’s why this week Conor and I are comparing notes on the AI tools that actually stuck. These are the ones we’ve folded into our real workflows, the tools saving us time and keeping us sane when the content calendar feels relentless.From editing podcasts into social clips to spinning up client portals in minutes, these five tools are pulling serious weight in our businesses. We talk about Descript’s new AI B-roll, what feels different in ChatGPT 5, smart ways to chain prompts for images, why Notion + Notion AI is so versatile, how MidJourney’s video option is sneaking into our thumbnails, and where Perplexity and NotebookLM fit into our research and SOP systems. If you’ve wondered which AI apps are worth your time, you’ll find some solid answers here.Key TakeawaysDescript remains our editing hub: Upload the recording, use Find Clips for cold opens, and try the new AI-generated B-roll right in the editor. ChatGPT is our daily driver: We use it for planning, drafting, brainstorming, and research. The new 5.0 update makes it noticeably faster and more direct, which keeps our workflow moving smoothly.Prompt chaining beats giant prompts: Build images step-by-step—create the base, then layer in overlays, text, or tweaks for more consistent results. Notion + NotionAI: Spin up client portals, SOPs, and shared databases quickly. The Save to Notion clipper and mobile share sheet make it easy to stash articles and ideas on the fly. MidJourney’s new video option: Great for animated thumbnails, email GIFs, or short loops. NotebookLM for SOPs and team queries: Upload docs or transcripts, then let teammates search only your materials for answers. Keeps systems tight. ResourcesCheck out Conor's Vacation KingdomsConor's 60-day Content Challenge on Instagram My Toolbox, which includes all the tools we talked about!The Ultimate AI Tool for Beginners: Magai (affiliate)----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------a...

Join us for a high-impact conversation with Amanda Robinson, Meta Certified Lead Trainer and founder of The Digital Gal, as we break down what’s working, and what still needs a human touch, in Facebook advertising for 2025.Amanda shares how Meta’s AI-powered Advantage+ tools are reshaping the way small businesses run ads, from generating creative variations to expanding targeting. She explains where these features help level the playing field and where advertisers still need to step in and babysit campaigns.We also explore how to structure budgets, when boosting a post makes sense, and how to move into Ads Manager for more control. Amanda walks us through practical strategies for testing tiny offers, building email lists, and balancing automation with authentic creative.Whether you’re brand new to Facebook ads or ready to refine your funnels, this episode offers clarity and strategies you can put into practice right away.Key Points:How Meta’s Advantage+ AI tools work and where they still fall shortWhy creative assets now play a bigger role in ad performanceBoosted posts vs. Ads Manager: when to use eachSmart budget strategies for small businessesHow to build effective tiny offer funnels with Facebook adsUsing reach, traffic, and retargeting campaigns in the right orderTips for growing your email list with lead ads that attract quality subscribersResources:Amanda Robinson – The Digital Gal – thedigitalgal.comConnect with Amanda on Facebook – facebook.com/thedigitalgalPaul Gowder - paulgowder.com and powwows.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and

In this episode, Conor Brown joins me to share the biggest lessons we pulled from two impactful business books that tackle burnout, balance, and what it really means to build lasting success.We break down the key takeaways from Lean Learning by Pat Flynn and The 5 Types of Wealth by Sahil Bloom, exploring how creators and entrepreneurs can shift their mindset, set priorities, and focus on what really matters. From the dangers of information overload to the importance of defining wealth beyond money, these books offer a roadmap to help you create with purpose and avoid burnout.We also share our own reflections on applying these lessons in real life: setting boundaries, finding community, and designing workflows that leave space for creativity instead of constant hustle. If you’ve ever felt overwhelmed by the grind, this episode is full of ideas and encouragement to help you recalibrate.Key Points:The risks of chasing every new idea without a clear learning frameworkWhy defining wealth goes far beyond financial successHow to recognize the early signs of burnout and pivot before it’s too latePractical ways to build systems that prioritize focus and balanceThe role of community and accountability in sustaining creative workOur personal takeaways from applying these lessons in our own businessesResources:Lean Learning by Pat Flynn – Available on AmazonThe 5 Types of Wealth by Sahil Bloom – Available on AmazonConor's Vacation Kingdoms – vacationkingdoms.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise...

Join us for a thoughtful conversation with Katie Fawkes, Director of Marketing at Ecamm, as we explore how creators can make the most of networking opportunities, whether at large industry conferences or intimate local meetups.Katie shares how being intentional with your time, energy, and goals can transform any event into a meaningful connection-building experience. From navigating the overwhelming pace of mega conferences to embracing the relationship-focused nature of smaller gatherings, she offers practical advice for choosing the right events and showing up prepared.We also unpack the importance of following up after meeting someone new, creating systems to stay connected, and finding ways to contribute value to your network year-round. Katie’s insights will help you turn conference handshakes into genuine, lasting relationships that can support your creative and business growth.Key Points:Deciding between large conferences and small gatherings based on your goalsPreparing intentionally before attending events to maximize your experienceStrategies for building and maintaining genuine connectionsThe role of follow-up in nurturing new relationshipsFinding ways to contribute value to your network consistentlyResources:Creator Camp 2025Connect with Katie on LinkedIn!Join Katie and Nat at The VHS Club! (they rate movies with potatoes btw)Check out what Paul has going on at paulgowder.com and onthewaycommunity.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and

Today, AI consultant and creative tech specialist Ian Anderson Gray shares how to make AI workflows practical, approachable, and downright fun. Ian shares how his unique background as a professional classical singer led him to help entrepreneurs and teams adopt human-centered AI with confidence.We cover everything from voice-powered prompting to automation tools that connect your favorite platforms, plus coding without the headache using emerging “vibe coding” methods. Ian walks through real examples from his work, like building calendar assistants, streamlining podcast production, and using AI as a “second brain” to organize ideas.He also shares his take on when not to use AI, the importance of transparency, and how these tools can help us be more creative rather than replace creativity. Whether you’re a seasoned techie or just getting started, Ian’s advice will help you start small, think strategically, and build systems that work for you.Key Points:Using AI as a collaborative partner for creativity and problem-solvingPractical automation examples with n8n.ioSimplifying code creation with “vibe coding” tools like Cursor and Claude CodeOrganizing research and SOPs with NotebookLMPrompting techniques that improve AI output and reduce frustrationWhy human oversight still matters in AI-powered workflowsResources:Ian Anderson Gray: https://iag.meConnect with Ian on LinkedInConor Brown – Vacation Kingdoms----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a

Join us for a practical and inspiring conversation with Paul Gowder, founder of PowWows.com, as he shares proven strategies to grow your email list and keep subscribers engaged. Paul walks through the essential steps for creating irresistible opt-ins, building trust with your audience, and sending emails that people actually look forward to opening.He explains how to approach list growth with a mix of creativity and consistency, including why you should focus on quality subscribers over quantity. Paul also shares how segmentation, clear calls to action, and smart automation can help you nurture leads into loyal customers.We discuss his favorite email marketing tools, the metrics worth tracking, and how to adjust your strategy based on results. Whether you’re just starting your email list or looking to boost your current efforts, this episode offers clear, actionable steps to help your email marketing work harder for your business.Key Points:Creating opt-ins that attract your ideal audienceBuilding trust with consistent and valuable communicationUsing segmentation to send the right message to the right peopleMeasuring success with metrics that matterStreamlining your email marketing with automation toolsResources:Check out Paul's Courses HerePaulGowder.comPowWows.comConor's Newest Instagram Adventure----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

In this episode, live video strategist and Cast Ahead founder Chris Stone shares six game-changing secrets for producing professional-quality video without draining your budget or your time.Chris walks us through how to plan content that connects, choose gear that works for your goals, and keep production smooth from start to finish. He reveals how to build a system that saves time while keeping the creative spark alive, plus why knowing your audience’s needs should drive every production decision.We also explore strategies for working smarter, from batching content and repurposing clips to building relationships that open doors for collaboration. Whether you’re shooting from a home studio or on the road, Chris’s tips will help you produce videos that look great, sound amazing, and reach the right audience.This episode is packed with actionable insights for creators, entrepreneurs, and marketers who want their video content to make a lasting impact.Key Points:Planning content with your audience in mindChoosing the right gear for your setup and budgetCreating smooth, repeatable workflows for productionBatching and repurposing to save time and extend reachBuilding collaborations that boost visibility and qualityStaying consistent without sacrificing creativityResources:Connect with Chris Stone on LinkedInCast Ahead – castahead.netDealcasters YoutubeConor Brown at Vacation Kingdoms----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and...

Join us for a high-impact conversation with Paul Gowder, founder of PowWows.com and veteran digital community builder, as we explore how email marketing continues to be one of the most powerful tools in a creator’s toolkit.With more than two decades of experience and over 100,000 email subscribers, Paul walks us through his proven approach to list-building, audience engagement, and authentic communication. He shares how to start with a welcome sequence, what to send after it, and how to craft emails that feel personal and valuable without getting stuck in perfectionism.Paul also sheds light on how AI can support email writing while preserving your voice, and offers strategies to prune your list, avoid the spam folder, and get real replies from real people. Whether you’re emailing an audience of 5 or 50,000, this episode breaks down how to build consistency, create conversations, and start strong with the subscribers you already have.Key Points:Why email is still the most personal, reliable channel for creatorsWhere to start if you’re overwhelmed (hint: it’s not with a newsletter)How to write a welcome sequence that builds trust and gets repliesUsing AI as a writing assistant without losing your voiceWhat to do if your list has been sitting dormantThe case for plain-text emails over flashy PDF lead magnetsWhy unsubscribes can actually be a good thingResources:Paul's How to Build your First Welcome Sequence (25% off with Welcome25)Connect with Paul on FacebookConor's Theme Park Happy Hour on Instagram----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and a...

Join us for a thought-provoking conversation with Jason Goff, Senior Community & Support Specialist for Social Media Examiner, as we explore why strong, engaged communities are the ultimate way to cut through the noise and outlast shifting algorithms.Jason shares how building authentic connections with your audience not only creates loyalty but also provides a safety net when social platforms change their rules. He breaks down the strategies that keep people coming back, delivering consistent value, hosting meaningful conversations, and fostering a sense of belonging.We discuss the importance of owning your audience through platforms like email and private groups, plus how to make members feel seen and valued from day one. Jason also offers insight into monetization through community, from recurring memberships to events, while keeping trust front and center.Whether you’re a creator, entrepreneur, or marketer, this episode will inspire you to focus less on chasing trends and more on cultivating a community that grows with you.Key Points:Why communities provide stability in a world of changing algorithmsBuilding trust and loyalty through consistent value and personal engagementStrategies for welcoming new members and helping them feel connected immediatelyUsing email and private groups to own your audienceMonetizing without eroding trustThe long-term benefits of prioritizing relationships over reachResources:Connect with Jason Goff on LinkedInSocial Media Examiners AI Business Society----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not...

Join us for an inspiring conversation with Jill Roberts, Ecamm’s community manager and a powerhouse content creator with over 30,000 YouTube subscribers. In this episode, Jill breaks down simple, repeatable video strategies that actually work for busy entrepreneurs, no film school required.Jill shares how she built her content habit by recording quick videos immediately after helping someone solve a problem. Her approach? If it helped one person, chances are it’ll help more. With a background in education and communications, she emphasizes how staying in a helpful mindset makes it easier to show up consistently on video.We explore the importance of having a low-friction setup, even if it’s a corner of your bedroom, and how to sidestep gear obsession by focusing on what matters most: your message. Jill also shares her time-blocking strategy for batching content, why accountability partners are her secret weapon, and how she uses AI tools like Opus and Descript to streamline her workflow without losing her voice.From performing on stage to managing a vibrant creator community, Jill’s passion for connection and teaching shines through. Whether you’re starting fresh on YouTube or figuring out where video fits in your business, this conversation will spark new ideas and help you create with confidence.Key Points:Why “helpful equals repeatable” when planning video contentThe easiest way to capture ideas and turn them into videosWhy a designated filming space is more important than fancy gearUsing batching, time-blocking, and accountability to stay consistentBalancing AI tools with a human-centered creative processPicking the right video format for your goals and audienceRebuilding a paused YouTube channel with authenticityResources:Jill Roberts’ YouTube Channel – Miss Jill on YouTubeCreative Communicators – www.creativecommunicators.comLeap Into Live All-Access Replay – leap.ecamm.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans

Ever wanted to peek behind the curtain and see how creators really use AI day to day? In this special AMA edition, co-hosts Conor Brown and Jeff Sieh answer community questions about the tools, workflows, and smart shortcuts they use to create more content, faster—and with a lot less stress.From writing scripts and planning podcast segments to generating thumbnails and training AI on your brand voice, this episode is packed with practical tips and creative ways to streamline your process. Conor shares how he uses AI to brainstorm with clients and create podcast rundowns, while Jeff explains how AI helps him edit video clips, generate talking head B-roll, and even come up with better YouTube titles.It’s a candid, creator-to-creator conversation full of real use cases, honest insights, and a few laughs along the way. If you’ve ever felt overwhelmed by all the AI options out there, this episode will help you cut through the noise and find what actually works.Key Points:How to use AI for podcast planning, ideation, and summarizing interviewsWhy it’s important to keep your voice and perspective—even when using AITools we love: Magai, ChatGPT, OpusClip, Midjourney, Descript, and moreWhat we think about AI-generated scripts versus AI-assisted creativityUsing AI to batch YouTube titles and brainstorm thumbnail ideasHow to build a prompt library so you’re not starting from scratch every timeThe most underrated use of AI: saving time on the boring stuff so you can focus on what you loveResources:Conor's Vacation KingdomsMagai (affiliate)Descript (affiliate)----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

Trying to keep up with AI while running a business? You’re not alone. In this episode of Social Media News Live, we’re joined by Phil Pallen, branding strategist, keynote speaker, and author of AI for Small Business, to talk about how solopreneurs and small teams can use AI to boost productivity without losing the personal touch.Phil shares his practical framework for using AI in ways that actually make sense for your business, starting with tracking your time and identifying the tasks you should keep, delegate, or automate. He also walks us through how to train AI to sound like you, how he uses ChatGPT and Adobe Acrobat’s AI tools in real client workflows, and why embracing AI doesn’t mean sacrificing human connection, it means amplifying what makes you unique.We cover everything from chatbots to creative automation, ad management to brand voice, with real examples from Phil’s own work as a creator and consultant. If you want to work smarter, not harder, this episode is packed with takeaways to help you get started or go further with AI.Key Points:A simple framework to decide what to keep, delegate, or automate using AI How to track your working time and use that data to build efficient systems Why brand voice matters more than ever in the age of AI, and how to train your LLM to use yours How Phil uses “don’t take action yet” to structure better ChatGPT conversations The difference between AI assistants and agentic AI (and why it matters for customer service) Tools for smarter advertising, including Otis and Magai, and what to know about data security Why branding is evolving, but your personality still sets you apart Resources:Phil Pallen’s Website – philpallen.coBook: AI for Small Business – (affiliate link) Available on AmazonFollow Phil on YouTube & Instagram – @philpallenExplore Phil’s Recommended Tools – philpallen.co/tools----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My...

Ever wonder why some content sparks nonstop conversation while yours falls flat? In this episode, Brooke Sellas returns to break down the neuroscience behind engagement and how to build what she calls a “dopamine machine” for your brand. Spoiler: it’s not about pushing more content, it’s about triggering emotion.Brooke, CEO of B Squared Media and author of Conversations That Connect, explains how our brains are wired for feel-good interactions, and why your social content needs to do more than inform; it needs to spark connection. We explore the shift from content-first to conversation-first strategy, how brands can train their own “Brooke Bot,” and what real customer listening looks like in action.From the psychology of music and memes to turning “lurkers” into loyalists, this episode is full of actionable ways to measure engagement differently, boost your return on conversation, and keep your audience coming back for more.Key Points:Why content is just the vehicle—the destination is emotionWhat dopamine has to do with engagement, and how to trigger itHow to use Brooke’s 3E Filter: Education, Entertainment, and EmpathyWhy your social care strategy matters more than likes and sharesHow to use social listening and dark mentions to drive salesWhy you should build community around your “Nicks” (aka your superfans)How Brooke is using AI to personalize customer journeys and build smarter engagement scoresResources:Brooke Sellas’ Website – brookesellas.comB Squared Media – bsquared.mediaBook: Conversations That Connect –(affiliate link) Available on AmazonSocial Media CX Podcast – Listen here----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and a...

Can a $27 product really transform your business? In this week’s episode, we sit down with Allie Bjerk, the marketing strategist behind the wildly successful Tiny Offer® method. Allie shares how she turned a simple, time-saving product into a multi-seven-figure business—and how you can use her playbook to create low-ticket offers that convert cold traffic into loyal buyers.We unpack what makes tiny offers different from traditional tripwires, how to structure bonuses to overcome buyer objections, and how to build a profitable funnel—even with rising ad costs. Allie also discusses how AI tools are helping entrepreneurs brainstorm, build, and optimize these offers faster than ever before.Whether you’re looking to grow your list, cover ad spend, or build a scalable product that sells itself, this episode is packed with practical tips and proven strategies you can start using today.Key Points:What makes a Tiny Offer® different from traditional low-ticket funnelsHow to structure your bonuses to address objections and increase perceived valueThe psychology behind buyer behavior—and how to tap into itWhy specificity wins over trying to teach “everything” in your first productTips for optimizing ads and landing pages with data (and a little help from AI)How Tiny Offers can drive direct sales, memberships, or higher-ticket programsResources:Allie Bjerk’s Website – alliebjerk.comFollow Allie on Instagram – @alliebjerk----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe

What makes a community truly thrive, and why are so many memberships failing to deliver? In this episode, we’re joined by Vincent Pugliese, founder of Membership Freedom and author of The Wealth of Connection, to rethink how we approach online communities in 2025.Vincent shares his philosophy of leading with connection instead of content, why smaller groups outperform larger ones, and how entrepreneurs can build communities that grow and last. He breaks down the mindset shifts needed for successful recurring revenue, how to build a membership people actually want to stay in, and why the most important strategy has nothing to do with tech.We also explore Vincent’s “stadium model” for multiple income streams, how to set up a membership that doesn’t burn you out, and what inspired him to create the Unconference, an event designed entirely around hallway conversations.If you’re tired of building content no one connects with or trying to scale a community that feels hollow, this episode is for you.Key Points:Why “connection before content” builds better communitiesHow to launch a membership without needing a big audienceWhat most creators get wrong about platforms and techThe #1 reason people leave memberships—and how to fix itBuilding multiple income streams around one core ideaHow to create exit-ready memberships that aren’t dependent on youWhy Vincent built an entire event around hallway conversationsResources:Membership Freedom – www.mymembershipfreedom.comBooks by Vincent Pugliese – The Wealth of Connection and Freelance to FreedomUnconference for Entrepreneurs ----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

If you’ve ever wished for an extra pair of hands or a few more hours in the day, this episode is for you. We’re joined by Mike Allton, AI consultant, podcast host, and content machine, to talk about how creators and marketers can build smarter workflows using AI and automation tools.Mike walks us through the difference between assistants and agents, how to build your own “AI work buddy,” and what’s possible now (and what’s coming soon) for small businesses ready to scale their content without burning out. From pre-show podcast prep to brand voice customization, Mike shares real-world use cases you can try today.We also explore how to create multi-platform workflows using tools like Magai, Gemini, and ChatGPT, as well as how to train your AI to sound like you, work like you, and support your creative process with way less stress.Key Points:What it means to “customize” AI for your specific business needsWhy memory, custom instructions, and personas all matter—and how to use themThe difference between AI assistants and true AI agentsHow to document and train your brand voice using AITime-saving tips for podcast prep, content writing, and researchWhat the future holds for creators using autonomous AI toolsWhy using AI doesn’t replace your skills—it scales themResources:Mike’s Free AI Work Buddy Prompt + PDF – theaihat.com/aiworkbuddyConnect with Mike – theaihat.com/connectCheck out Magai – magai.co/jeff----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a

Is your productivity system working for you or against you? In this episode, Erik Fisher, host of the long-running podcast Beyond the To-Do List, joins us to explore what it really means to personalize your productivity.With over a decade of interviews with top productivity experts under his belt, Erik shares why trying to “do more” is often the wrong goal. We talk about working in seasons, managing energy (not just time), and why brutal prioritization may be the most valuable skill you can build. Whether you’re juggling a business, creative projects, family life—or all three—this episode offers smart, sustainable strategies that help you thrive without burning out.If you’ve ever felt like you’re checking boxes but not making progress, or if you’ve bounced between systems that never quite fit, this conversation will help you reset.Key Points:Why real productivity isn’t about doing more—it’s about doing what mattersHow to identify your chronotype and build a system around your natural energyThe difference between time management and energy managementWhy habits aren’t the whole answer (and how seasons change your approach)How to avoid burnout when juggling multiple roles and responsibilitiesWhat Erik has learned from 13 years of productivity conversationsThe case for triaging your to-do list like an ER doctorResources:Erik Fisher’s Podcast – Beyond the To-Do ListThe Power of When Quiz – thepowerofwhenquiz.comRecommended Books:Essentialism by Greg McKeownThe Power of When by Dr. Michael BreusFree to Focus by Michael Hyatt----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a a...

What if you could take six weeks off from your business, and nothing falls apart? In this episode, systems and automation coach Joe Casabona joins us to talk about how solopreneurs and creators can work smarter, not longer.Joe shares the behind-the-scenes systems that help him run multiple podcasts, coach clients, and still be a present parent. We cover his favorite tools, how to get started with automation (even if you’re not techy), and the key mindset shift that makes delegation actually work.From streamlining content production to landing consistent sponsorships, Joe shows how automation isn’t about cutting corners—it’s about clearing space so you can show up as your best self in business and life.Key Points:The first system every solopreneur should set up to reclaim timeWhy automation and delegation are better togetherJoe’s favorite automation tools (and why he prefers Make over Zapier)Using Notion, Todoist, and Apple Notes to capture ideas and get things doneHow to automate podcast workflows from booking to publishingThe surprising benefits of on-demand coaching (and how he delivers it)Balancing automation with authentic engagement in a world full of AI noiseResources:40+ Automation Templates – casabona.org/automationOn-Demand Coaching with Joe – casabona.org/unstuckStreamline Solopreneur Podcast – casabona.org/podcast----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about...