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© 2025 CharleChats: The Ecommerce Podcast
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The ecommerce podcast that welcomes ecommerce leaders for very real, open and honest conversations with your host Nic Dunn, founder of Charle Agency.
20 Episodes
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In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first. We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, t...
In this episode, we chat with the senior ecommerce manager at Represent – the streetwear powerhouse redefining product drops and customer experience. With new collections landing weekly, Represent is mastering the art of constant innovation and fan-driven hype. We unpack how the team leverages split A/B testing to refine every touchpoint, how AI is powering smarter scale, and the philosophy behind building an online experience as elevated as the clothes themselves. From operational precision ...
In this episode, we sit down with Rob Abrahams, co-founder of COAT Paints – the DTC brand shaking up the traditional paint industry. Born from a conversation in a pub, COAT has grown rapidly to £10 million in revenue and is now on an ambitious journey to £100 million. We explore how they’re modernising a legacy category through bold branding, a premium product experience, and a sharp focus on customer needs. Rob shares why the age-old debate of brand vs. performance marketing is outdated – ...
In this episode, we sit down with the eCommerce Manager of Hoodrich, the streetwear brand making serious waves in the fashion industry. From humble beginnings to becoming a globally recognised name, Hoodrich has built a powerful community and brand identity that resonates deeply with its audience. We unpack how they’ve scaled their eCommerce operation, driven growth through strategic retail partnerships, and stayed culturally relevant in a fast-moving space. Whether you’re building a fashion ...
In this episode, we sit down with Darcy from Absolute Collagen, the powerhouse brand that’s revolutionizing the beauty and wellness space. This brand went from 0 - 30 million in just 6 years. We dive into the story behind the brand’s rapid growth, how they’ve built an incredibly loyal customer base, and the strategies that have propelled them to success in a competitive market. From product innovation to scaling an eCommerce business, this conversation is packed with valuable insights for bra...
Bower Collective’s vision is to eliminate plastic waste and help consumers enjoy a more sustainable home with our range of delightful natural products. Bower Collective launched in 2020 by old friends Marcus Hill & Nick Torday. They share a passion for sustainability and using business as a force for good! Nick joins Nic on the CharleChats sofas to discuss their incredible growth and road to profitability. This brand grew first-order-subscription rates from 20% to 80% in 12 months! An epi...
Anne Louise, founder of Anne Louise Boutique, joins us on the sofas to discuss the incredible growth she’s seen since launch the clothing brand. Anne left her job in insurance and now runs a business that sells dresses worn by the stars. SPONSORED BY Brightpearl By Sage - VISIThttps://www.brightpearl.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast Also check out Inventory Planner By Sage. Inventory Planner proact...
SPONSORED BY TRIPLEWHALE - VISIT https://bit.ly/4ahbpCZ and use coupon code CHARLE10 Chief Revenue Officer of the leading Shopify analytics app, Triple Whale, joins us on the sofas. We discuss the challenges brands face with tracking and analytics and the trends Triple Whale see over 20 thousand brands.
SPONSORED BY TRIPLEWHALE - VISIT https://bit.ly/4ahbpCZ and use coupon code CHARLE10 Ed & Andy, join us on CharleChats: The Ecommerce Podcast. We discuss the journey to AKT London's global success, the challenges along the way and their key levers to growth. This is an episode you do not want to miss.
SPONSORED BY TRIPLEWHALE - VISIT https://bit.ly/4ahbpCZ and use coupon code CHARLE10 BUY GIANFRANCO's BOOK - https://amzn.eu/d/0cGBOgYU Lex, Group Head of Marketing, joins us on CharleChats: The Ecommerce Podcast. Lex shares how he leads marketing for the world-leading sports group including Gilbert Rugby & Gray-Nicolls marketing strategies. We discuss the challenges, the mission and the future of these sports.
SPONSORED BY TRIPLEWHALE - VISIT https://bit.ly/4ahbpCZ and use coupon code CHARLE10 Lex, Group Head of Marketing, joins us on CharleChats: The Ecommerce Podcast. Lex shares how he leads marketing for the world-leading sports group including Gilbert Rugby & Gray-Nicolls marketing strategies. We discuss the challenges, the mission and the future of these sports.
SPONSORED BY TRIPLEWHALE - VISIT https://bit.ly/4ahbpCZ and use coupon code CHARLE10 Sam & Julian, founders of Batch LDN, join us on the CharleChat's sofa to share their journey so far on growing a made-to-order fashion brand. We talk through the challenges, the mission and the tragic processes the fashion industry has right now. This is not an episode to miss.
SPONSORED BY TRIPLEWHALE - VISIT https://bit.ly/4ahbpCZ and use coupon code CHARLE10 Monsoon, Accessorize, Oak Furniture Land & FatFace - Jaime Hill has over 27 years of marketing experience. We dive into the good, the ugly, and the changes Jaime has seen brands face. This episode is not one to miss!
Ross Allsop joins us on the CharleChats sofa to discuss all things DTC, Shopify and expanding internationally. Ross shares his insights to scaring ecommerce brands, and top tips to leverage the best of Meta. Opinions are Ross's own and not the companies he works or references.
Tom Kay founded Finisterre 20 years ago from the needs of hardy British surfers, Finisterre designs functional and sustainable product for those that share a love of the sea. Tom joins us on the CharleChats sofa to discuss all things DTC, Shopify and expanding internationally.
Chief Commercial Office of London's Percival Cloting, Guljeet Samra joins us on the CharleChats sofa to discuss all things DTC, Shopify and expanding internationally. Percival Clothing has grown to become a multi-million-pound clothing business with celebrities wearing the brand.
CMO of London's leading coffee chain GRIND, Teddy Robinson joins us on the CharleChats sofa to discuss all things DTC, growing online and scaling a business through B2B and in retail. GRIND has grown to become a multi-million pound global business not only supplying Londoners in their cafes but also sending pods straight to your door.
EX-SPACEGOODS, EX-LUCKY SAINT, EX-MYPROTEIN, Olly Johnson joins us on the CharleChats sofa to discuss all things retention, ecommerce, KPIs, growing a startup and keeping customers coming back online. Olly is now self-employed which means he gets to apply his knowledge, experience, and passion for growing DTC brands, with multiple businesses in a fractional or advisory capacity. If you're a leader or founder that would like to tap into his +13 years of executional experience, insight and kn...
Director of ecommerce for national pet food brand Pooch & Mutt, James Collingham joins us on the CharleChats sofa to discuss all things DTC, ecommerce, KPIs and leveraging data to grow a tech first ecommerce business.
Ex-Nike, Ex-Ted Baker & Head of International Ecommerce for The Cambridge Satchel Co discusses all things growth, ecommerce, KPIs and hiring for some of the world's biggest brands.
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