Your Advantage Play®

Guest Contact Information:Jonathan StrackChief Executive OfficerStrack, Inc.Web: www.strackinc.comEmai: info@strackinc.comYouTube: https://facebook.com/strackincorporatedInstagram: https://www.instagram.com/strack_inc/?hl=enFacebook: https://www.facebook.com/strackincorporated/TikTok: https://www.tiktok.com/@strack_incLinkedIn: https://www.linkedin.com/company/strackincGuest’s Biographical InformationJonathan Strack is CEO of Strack, Inc. headquartered in Fairburn, GA. He started his career at Strack, Inc. at 12 years old as a laborer and worked his way up through the business as an operator, superintendent, project manager, vice president, president, and now as CEO.Being raised in the business and serving the company in all aspects of the work, Jonathan is known by his employees for truly leading the team from the front line and using his generosity and kindness towards all people as a direct example.

Guest Contact Information:Dave Bradforddave.bradford@certuspest.comCertus Pesthttps://www.certuspest.com/Guest’s Biographical InformationDave Bradford is the CEO of Certus Pest, a leading pest control company recognized for high growth and exceptional customer service. With decades of leadership experience, Dave is a strategy-shaping visionary in the home services industry. Dave was appointed CEO of Certus Pest Control in July 2022, after joining as CFO in September 2021. Before Certus, Dave held leadership positions at Environmental Pest Service and Spirit Airlines. He brings extensive experience in corporate finance and operations from high-growth, route-based service companies. Dave is also a Certified Public Accountant.

In this episode of Your Advantage Play® with guest Greg Schroeder, I sat down with Greg Schroeder, who built and sold Comergence Compliance - a company that became the “mortgage police” after the 2008 housing crisis. Greg shares how he turned industry chaos into opportunity, landing major clients like Citigroup, and the importance of staying focused and building your business with the end in mind. His story is a masterclass in planning your exit, knowing your value, and seizing that second bite of the apple. Don’t miss these takeaways for every entrepreneur looking to build a sellable, standout business!Here are 3 key takeaways for any founder or business operator thinking ahead to a future exit:Build to Sell from Day One: Greg shared that every decision, from accounting to operations, was made with a potential exit in mind - making due diligence and acquisition conversations so much smoother down the road.Land Flagship Clients for Market Credibility: Signing Citigroup was a game-changer. With a big name on board, client acquisition accelerated as credibility and urgency in the industry soared.Stay Focused - Avoid Distractions: As tempting as it was to expand into adjacent markets, Greg emphasized that sticking to your core business keeps you efficient, lean, and more valuable to acquirers (something he attributes to his own successful exit).If you’re building a business—especially in a regulated or niche industry—Greg’s journey is proof that a smart, focused playbook pays off.

Guest Contact Information:Jennifer BarlundLinkedIn: https://www.linkedin.com/in/jenn-barlund-10969348/Phone: 605-910-5000www.falconplastics.comGuest’s Biographical InformationJenn Barlund, aged 34, serves as the President of Falcon Plastics, where her passion for plastics is deeply rooted in a lifetime surrounded by injection and blow molding. A proud alumna of South Dakota State University, she holds a Bachelor’s Degree in Entrepreneurship with minors in Marketing, Business, and Economics. Barlund’s journey with Falcon Plastics started as a Machine Operator and evolved through various roles, eventually leading her to oversee production in Lexington, TN, in 2017 and manage the Brookings plant in 2018. She ascended to the presidency in April 2021. Recognized as a Plastics News Plastics Industry Rising Star in 2020, Barlund also boasts membership in the International Economics Honor Society and is a Leadership Brookings graduate.Her journey has been greatly influenced by her grandfather, Don Bender, the founder of Falcon Plastics, who championed the role of women in business and saw in Jenn a leader of tomorrow. Inspired by Don's dedication to the Falcon team, Jenn has molded her leadership style to mirror his, gaining respect from colleagues and clients alike. Her position as a third-generation leader carries immense pride and the drive to uphold Don's legacy while nurturing Falcon's growth.Beyond her professional expertise, Jenn is dedicated to community enrichment, often volunteering and supporting local initiatives. She contributes her insights on the advisory board for the Boys & Girls Club of Brookings and holds a position on the board of directors for the Manufacturers Association of Plastics Processors (MAPP). Barlund, along with her husband Craig and two children, calls Brookings, South Dakota, home.

Guest Contact Information:Jason GradyInterim Chief Executive OfficerDSS, Inc.275 Wiregrass Pkwy, West Henrietta, NY 14586www.dssworld.com | NYSE American: DSSDSS focuses on operating business segments in blockchain security, consumer, healthcare, consumer packaging, real estate, renewable energy, and securitized digital assets. The DSS business model is based on a distribution sharing system in which shareholders will receive shares in its subsidiaries as DSS strategically spins them out into IPOs.Guest’s Biographical Information:Jason Grady serves as the Interim Chief Executive Officer of DSS, Inc., and concurrently holds the position of President at Premier Packaging Corporation, a wholly owned subsidiary of DSS, Inc. Additionally, Jason is an integral member of the DSS Executive Committee, contributing his expertise in various board and officer roles within the company. These include serving as CEO and Director of DSS Biohealth Holdings, President and COO of DSS Financial Management, COO & Director of HWH World, COO and Director of USX Securities, and Chief Business Officer of Impact Bio Medical, among others. With over 25 years of experience navigating the forefront of business growth and industry dominance, Jason has played a pivotal role in propelling DSS into the successful, global portfolio company it is today.

Guest Contact Information:Heather Fritzscheheatherf@spearheadglobal.comGuest’s Biographical InformationHeather Fritzsche is the co-founder of Spearhead Global, an innovative packaging solutions provider. Included on the Inc 5000 list, Spearhead Global now operates in the United States, Mexico, Italy, and India.With a career spanning over two decades, Heather has been instrumental in redefining the spirits industry, working with iconic brands to create award-winning packaging that stands out on shelves and elevates the customer experience. As the owner of a certified Women’s Business Enterprise, Heather is known for disrupting the industry with revolutionary ideas that challenge the status quo.

Guest Contact Information:Website: www.kleinerlabs.comGuest’s Biographical InformationDr. Kleiner is a Denver, CO native who trained at Stanford University, University of Colorado, Rush/Presbyterian-St. Luke’s Hospital in Chicago and University of CA at San Diego for pre-medical, medical and residency training. He was an NIH postdoctoral fellow in the biochemistry of tendons and ligaments and fellowship trained in adult and pediatric reconstructive spinal surgery at Colorado Spine Center and the University of Colorado. He is renowned for his compassion, medical knowledge, skill as a surgeon, and as a teacher and scholar.Dr. Kleiner is a devotee of minimally invasive strategies for spinal surgery and has contributed to the armamentarium of instrumentation, strategies and intellectual property in this area with over 60 issued patents. He is the founder and CEO of Kleiner Device Labs (KDL) and an Assistant Clinical Professor at The University of Colorado Health Sciences Center. He has concentrated his efforts on commercializing the intellectual property portfolio of KDL and has succeeded in procuring FDA clearance, market acceptance, and sales of two spinal surgical devices designed to improve patient outcomes, simplify complex surgeries, reduce the risk of complications, and make good surgeons better.

Guest Contact Information: Bill IrbyAgEagle Aerial Systems Inc.bill.irby@ageagle.com.https://ageagle.com/NYSE Symbol: UAVSGuest’s Biographical InformationPrior to joining AgEagle as President, Bill Irby served as President of MTI Motion, a Steel Partners company specializing in motors and hardware for aircraft, weapons systems, and commercial equipment from November 2022 to February 2024. He has a long career spanning several executive roles in innovative defense organizations. Bill served as the Chief Operating Officer at Martin UAV (assisting in its acquisition by Shield AI) from March 2021 to December 2021, President of the Reconnaissance Mission Systems sector of L3Harris Technologies from October 2018 to February 2021, SVP/GM of Textron Systems’ Unmanned Systems business from November 2012 to October 2018, and as VP of two business units at Northrop Grumman in Intelligence, Surveillance, and Reconnaissance (ISR) and Tactical Communications.Bill is married, with three children, and lives in the Dallas/Fort Worth area.

Guest Contact Information:Mr. Ordan Trabelsiir@supercom.comhttps://www.supercom.com/Guest’s Biographical Information:Mr. Ordan Trabelsi joined SuperCom in June 2013. Ordan has over 15 years of experience as CEO growing high tech companies globally. He also has experience in research and development, product innovation, go-to-market strategies and leadership of global multi-disciplinary teams, as well as hands-on technology experience in cyber security, encryption, advanced mathematics, and mobile and internet networks technologies, along with experience in strategic mergers and acquisitions and product strategies.Prior to joining SuperCom, he has served as the co-founder and CEO of Klikot Inc, a global social networking company.​Ordan holds an MBA from Columbia University Business School, New York, and a BSc in Computer Engineering from The Technion: Israel Institute of Technology.

Guest Contact InformationEzra BeymanChairman and CEOReliance Global Group Inc.NASDAQ: RELIhttps://relianceglobalgroup.com/732-380-4600Guest’s Biographical InformationMr. Beyman brings nearly three decades of entrepreneurial experience in real estate and ten years in insurance. His portfolio of commercial and residential properties at one point consisted of more than 40,000 residential units, as well as several insurance companies. In 1985, he founded his first mortgage brokerage, which rapidly grew into the third largest licensed mortgage brokerage in America by 2008. He also expanded to real estate acquisition, having grown his portfolio at one point, to over three billion dollars.

Guest Contact Information:Investor RelationsBrett MaasHaydenIR480-861-2425Guest’s Biographical InformationNanoVibronix, Inc. (Nasdaq: NAOV) is a medical device company headquartered in Tyler, Texas, with research and development in Nesher, Israel, focused on developing medical devices utilizing its patented low intensity surface acoustic wave (SAW) technology. The proprietary technology allows for the creation of low-frequency ultrasound waves that can be utilized for a variety to medical applications, including for disruption of biofilms and bacterial colonization, as well as for pain relief. The devices can be administered at home without the assistance of medical professionals. The Company’s primary products include PainShield® and UroShield®, which are portable devices suitable for administration at home without assistance of medical professionals. Additional information about NanoVibronix is available at: www.nanovibronix.com .

Guest’s Biographical InformationGreg LambrechtCEO & Chairman of the BoardVisionary entrepreneur backed by a robust tenure in company operations, investor relations, and corporate leadership, has a successful track record in founding and leading start-up companies. As the founder of PCI, a leading consumer product distribution company, Greg negotiated agreements with the nation’s largest retail outlets such as 7-11 (Southland Corp), Albertson’s, and Costco representing 25,000 retail accounts. Greg led PCI through a NASDAQ listed IPO, raising $10,000,000. Greg is a graduate of Western Washington University with a degree in marketing communications.Since taking PCI public, Greg did a reverse merger in 2011 into a company now called Singlepoint. Greg resigned as Chairman/CEO/Director and spun out 1606 Corp (Doing Business AS 1606 Corp) as a public company from Singlepoint. Greg has now taken three companies public, raising millions of dollars in the process.

Show Name: Your Advantage Play®: In Search of the Ultimate Competitive Advantage.Summary: Joel Block’s weekly show on killer business strategies and how the best leaders make them work.Show Location: https://redcircle.com/shows/your-advantage-playFormer Name: Profit from the Inside® (Name change effective January 1, 2023)Former Summary: Strategies to Give Your Business the Inside TrackFormer Show Location: https://redcircle.com/shows/profit-from-the-inside-with-joel-blockGuest Contact Information:James NathanielszWebsite: www.propanc.comEmail: IRteam@propanc.comGuest’s Biographical InformationJames Nathanielsz has served as Chief Executive Officer and director of our Company since its inception and has served as our Chief Financial Officer since December 2020.He also has served as a director and Chief Executive Officer of Propanc PTY LTD, our Australian subsidiary, since October 2007. From July 2006 until October 2007, Mr. Nathanielsz served as the New Products Manager of Biota Holdings Limited, an anti-infective drug development company in Australia. Mr. Nathanielsz graduated with a Bachelor of Applied Science from Swinburne University of Technology in Melbourne, Australia, majoring in Biochemistry/Applied Chemistry and with a Master of Entrepreneurship & Innovation.

Guest Contact Information:Website: www.paulsinsights.comLinkedIn: https://www.linkedin.com/in/paul-shotton/Guest’s Biographical InformationPaul Shotton was born in the United Kingdom and educated at the University of Oxford where he became a physics PhD. Intending to embark on a career in academia he worked at the European Center for Nuclear Physics Research until deciding to switch careers to join Wall Street, subsequently enjoying 30 years of practice in trading, risk analytics and executive leadership. Today he is Chairman and CEO of White Diamond Risk Advisory, advising finance and technology companies; is fractional CEO of Tachyon Aerospace; and is an author, speaker and frequent publisher of articles on economics, corporate governance and risk management. His book: Doomed To Fail: Why Government Is Incapable Of Living Up To Our Hopes was published in August 2023. Since boyhood he has been a passionate gardener, observing it to be a great complement to his professional activities, and finding the peace, solitude and serenity of the outdoors to be the perfect environment for the stimulation of creative thought. He lives in Ridgefield, Connecticut with his wife Lynda and their two dogs. They have two adult children.

Guest Contact Information:Jay BaerBusiness growth & customer experience researcher & authorHall of Fame keynote speakerTequila educatorBRAND NEW speaker trailerBRAND NEW bookBRAND NEW research on the power of speedGuest’s Biographical InformationJay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 best-selling business books, and created 6 multi-million-dollar companies. His new book is The Time To Win: How to Exceed Customers' Need for Speed. It provides a 6-piece framework for using responsiveness as a key business advantage. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations.An inductee into the professional speakers hall of fame, Jay was named this year as one of the world’s top 30 Global Gurus, in customer experience, AND in marketing. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.

Guest Contact Information:https://www.linkedin.com/in/tonyulwick/https://strategyn.com/contact/Guest’s Biographical InformationTony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations - achieving a success rate that is 5 times better than the industry average.Philip Kotler calls Tony "the Deming of Innovation" and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of bestsellers What Customers Want and Jobs-to-be-Done: Theory to Practice.

Guest Contact Information DrJeffSpeaks@aol.comwww.JeffreyMagee.comwww.ProfessionalPerformanceMagazine.comGuest’s Biographical InformationDr. Jeff Magee has been called one of today’s leading “Leadership & Marketing Strategists.” Jeff is the Author of more than 20 books, three college graduate management textbooks, four best sellers, and is the Publisher of PERFORMANCE/P360 Magazine (www.ProfessionalPerformanceMagazine.com), former Co-Host of the national business entrepreneur program on Catalyst Business Radio (http://www.catalystbusinessradio.com/index.php), and a Human Capital Developer for more than twenty years with www.JeffreyMagee.com.

Guest Contact Information:Matt Palmquistmatt@610marketing.comwww.610marketing.comGuest’s Biographical InformationMatt Palmquist is the Creative Founder of 610 Marketing & PR. Having worked for larger advertising agencies in Houston for a few years, Mr. Palmquist decided to start his own boutique agency in 2016 and has never looked back. He has worked with several professional athletes currently in the NFL & Major League Baseball as well as large corporations in a C-Suite level marketing consulting role. He is well-versed in Digital Marketing, Marketing analytics, and marketing trends.His background also consists of a short stint professionally playing basketball overseas after a successful collegiate career and coaching professional basketball in the NBA’s G-League. Most recently, Matt became a certified NBPA/FIBA Player’s agent and can represent professional basketball players both in the NBA and abroad.Matt Palmquist, a native of Austin, TX, and currently lives in the San Diego area for over 4 years now with his wife, Tessa.

Guest Contact Information:Kurt Uhlirhttps://kurtuhlir.comGuest’s Biographical InformationKurt is a globally recognized marketer, operator, and speaker. He’s built and run businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions.He was at the front lines creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, with a heavy focus on real estate.Kurt and his team have analyzed more than 50,000 real estate websites over each of the past 3 years, and the agent businesses behind them, to identify what works in modern marketing.

Guest Contact Information:Joel Goldbergwww.joelgoldbergmedia.comGuest’s Biographical InformationJoel Goldberg is in his 16th season as part of the Royals broadcast team, serving as the host of the “Royals Live” pregame and postgame shows. Goldberg also provides reports from various locations in the stadium throughout Bally Sports Kansas City’s game coverage.He also hosts a podcast, “Rounding the Bases” and does various corporate speaking engagements throughout the country on team building and culture.Following the 2020 season, Goldberg authored a book “Small Ball Big Results,” about the small things that add up to the big wins in baseball, business and life.In 2018, Goldberg traveled with a group of Royals alumni to the Middle East to visit American troops serving overseas, hosting Fox Sports Kansas City’s “This One’s For You” broadcast.Goldberg came to Kansas City and FSKC’s Royals broadcast team after three years covering the St. Louis Cardinals, Blues, Rams and other sports for FOX Sports Midwest in St. Louis. He started at FSN Midwest in January 2005 after more than six years as a reporter and anchor at KTVI, the FOX broadcasting affiliate in St. Louis.Goldberg won a Mid-America Emmy for sports reporting in 2001. He also worked as a reporter for the NBC affiliates in Rhinelander, Wisc. and Madison, Wisc., from 1994-98.Goldberg, who was born in Philadelphia before moving to the Chicago area prior to high school, is a graduate of the University of Wisconsin. His wife, Susan, is a native of Overland Park, Kan. The couple has a son, Mason, and a daughter, Elliana.