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B2B Topics through Human Stories. Entrepreneurship | Leadership | Mental health | Media brand | Marketing | Technology | Personal Development | Life Journey
80 Episodes
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Podcasting is exploding across the UAE and the GCC — but why now? In this episode recorded at MENA Digital Awards and Digital Media Forum inside a PodConnect pop-up studio, Lara spoke with Rasha Hamzeh, MSc — Managing Director at The Inhouse Agency and Producer — to unpack why authentic, unscripted conversations are winning in a world that’s becoming more automated by AI. We dive into the real reasons podcasts and YouTube interview formats are dominating events, how creators can keep ...
Media production hub where creative minds are having a conversation about what it takes to turn your brand into a media one. Join us if you are in marketing, content creation, podcasting, community, web3, personal branding, acting, or public speaking. Visit website: www.visionvoices.me
Media production hub where creative minds are having a conversation about what it takes to turn your brand into a media one. Join us if you are in marketing, content creation, podcasting, community, web3, personal branding, acting, or public speaking. Visit website: www.visionvoices.me
How lead gen has evolved over the past two years: channels, personalization. Credibility and Trust vs. Lead Gen Visit website: www.visionvoices.me
“Life is too short to work for a CEO who does not get Marketing”. What a CEO is looking for from a marketing function in his early-stage start-up? This and much more in our chat with David Van Lochem, the co-founder and a partner at Thriveme, a wellbeing tech startup. Visit website: www.visionvoices.me
The secret formula of a viral LinkedIn growth from Dora Hrkac, the Head of Marketing at Easyasoft Visit website: www.visionvoices.me
From Marketing to Transformation: how to grow in your marketing role, how to stay human in the digitally first world, how to take a leap of faith within the corporate structure and follow the adventure. This and much more in our chat with Georgia Watson. Visit website: www.visionvoices.me
Let’s talk live about what’s working in B2B marketing now. Let’s go backstage and speak to the leaders and founders who roll their sleeves and get the job done every day in the times that have changed, who keep shaping new trends, start new conversations, build new teams. Join us to bring in your point of view and real examples of the marketing that works today. Visit website: www.visionvoices.me
Brit explains how legacy giants like Gap Inc. and Invisalign are reinventing themselves by moving away from traditional TV and digital ads toward "creator suitability" and long-term partnerships. We explore the move from the "follower graph" to the "content graph" and why the biggest brands are now managing programs with tens of thousands of creators simultaneously. - The Investment Shift: Why brands are pulling budgets from TV and Print to fund creator-led content. - Suitability over Demogr...
"Brands are very distanced from Gen Z... corporate jargon comes off as cringey." Teddy Solomon, the 23-year-old co-founder and CEO of Fizz, isn't just theorizing about Gen Z - he’s building their new favorite home. In this episode, Lara sits down with Teddy at the 1 Billion Followers Summit in Dubai to discuss why "legacy" social media platforms like Instagram and TikTok have pivoted from social networks to pure entertainment - and why that’s left a massive void for real human connection. ...
In this interview from the 1 Billion Followers Summit, we sit down with Ian Schafer, Co-Founder and President of Ensemble. Ian breaks down the massive shift from traditional "linear" TV to a world where technology companies provide the pipes and creators provide the soul. Ian explains why the B2B space is desperately lacking entertainment and how "The Office" is actually the perfect blueprint for modern business content. Whether you're a marketer obsessed with white papers or a creator tryin...
"High performance is not just a habit - it's a mindset that is still being defined in the Arab world." 🌍 In this conversation from the 1 Billion Followers Summit, we sit down with Hisham Al Yahyai, host of the High Performance Mindset (HPM) Podcast. Hisham reveals the deeply personal "knife in the stomach" moment that forced him to change his life and how he turned that experience into one of the region's fastest-growing personal development shows. From the struggles of building a niche aud...
Stop chasing the algorithm and start building a business. In this exclusive interview from the 1 Billion Followers Summit 2026 in Dubai, Gracie Schram (Head of Creators at Epidemic Sound) reveals the blueprint for long-term creator success. Gracie has seen the creator economy evolve from its infancy to a global powerhouse. Drawing on her experience as a singer-songwriter and a tech executive, she shares why the most successful creators—like Ali Abdaal, the Sidemen, and Ryan Trahan—treat thei...
Is the traditional newsroom dead? Former White House Correspondent Tara Palmeri joins Lara during 1 Billion Followers Summit in Dubai to discuss her jump from legacy media (CNN, ABC, NBC) to becoming a top independent creator on YouTube and Substack. In this interview, Tara breaks down: - The Transition: Why she left the stability of legacy journalism to bet on herself. - Rapid Growth: How she hit 130,000 subscribers by covering the Epstein story and high-stakes politics with an investigati...
Recorded at the MENA Digital Awards and Digital Media Forum, this episode explores where the media industry is truly heading — beyond platforms, algorithms, and short-term metrics. Our guest, Nisrine Ghazal, Vice President of Digital Media at Rotana Media Services Holding, shares a powerful perspective on the shift from broadcast to borderless media, and challenges the idea that television is no longer relevant in the age of creators, YouTube, and AI. In this conversation, we discuss: - Wh...
Are attention spans really getting shorter — or are we just misunderstanding how people consume content today? In this conversation, we break down the attention span myth with Yash Murthy, Executive Director of Strategy & Social at Create Group, recorded live during a MENA Digital Awards and Digital Media Forum podcast popup studio. We talk about why “short attention spans” became the default explanation for underperforming content, where that narrative came from, and why it doesn’t hol...
In this conversation from the pop-up studio at Digital Media Forum in Dubai, Lara spoke with Chantal Rickards OBE, about the evolving world of content, creativity, and technology. Theyexplore how YouTube and podcasts are reshaping media consumption, why long-form content still matters despite shorter attention spans, and how creators can balance algorithms with meaningful storytelling. Hanelle shares her perspective on the creator economy, B2B storytelling, personalization, and why human exp...
In this episode of Vision Voices: The Arabic Series, Lara sits down with Radwa Hassan to unpack the deeply personal and often unspoken question many people carry: “Is my Arabic good enough?” What begins as a conversation about dialects quickly becomes a reflection on identity, belonging, and the emotional weight that language carries—especially in a place as diverse as the UAE. Radwa, an Egyptian native Arabic speaker and mother raising her children in Dubai, shares how the Arabic she grew u...
In this episode of Vision Voices – Arabic Series, Lara sits down with psychologist Areej Khataybeh for a conversation about identity, belonging, and mental well-being in Dubai and the UAE. They explore how Arabic psychology, faith, culture, and modern life intersect — and how living between cultures shapes who we become. From the ancient concept of healing the “diseases of the heart” to navigating expat life in Dubai, this episode offers a grounded, insightful look into what it means to buil...
AI isn’t just changing marketing — it’s rewriting the rules of how teams create, plan, and grow. In this episode of Vision Voices, host Lara talks with Lillian Pierson, P.E., a Fractional CMO and AI Marketing Instructor at LinkedIn Learning, about what happens when businesses start replacing human workflows with AI systems. In this episode we explore: • How AI is transforming marketing strategy, content, and automation • What to automate — and what should stay human • The hidden risks of AI-...
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